On April 10, 2024, Norfolk Southern’s CEO Alan Shaw and COO John Orr participated in a virtual fireside chat with the public. The video of the fireside chat was first posted on Norfolk Southern’s website on April 11, 2024 and may be used in whole or in part in certain other communications made available by Norfolk Southern.
The following is a transcript of the conversation:
Operator
Good afternoon, everyone, and welcome to the Wolfe hosted webcast with Norfolk Southern hosted by Scott Group. [Operator Instructions]. Now I’ll hand the call over to Scott.
Scott H. Group
Wolfe Research, LLC
Thanks, Bree. Afternoon, everyone. Thanks for joining us on today’s webcast. Really happy to be joined by Alan Shaw, Norfolk Southern’s President and CEO; and John Orr, NS’ newly named COO. The format for today, Norfolk is first going to go through some slides, and then I’m going to moderate Q&A. If you have any questions, type them into the box on the screen, and I will do my best to get to you. I should also mention today’s webcast is being recorded. With that, thanks, Alan and John for being here today at Wolfe’s headquarters. I’ll pass it to you for some opening comments, and then we’ll get into questions.
Alan H. Shaw
President, CEO & Director
John and I are happy to be here. If you turn to the next slide, please. Just general housekeeping. We’re going to make some forward-looking statements today. Those are subject to the usual risks and uncertainties. I would invite your audience to take a look at our filings and our website for a more comprehensive review of our risks and our risk factors.
We’ll go to the next slide, please. When we think about our strategy and you think about rail, right, rail has got — relative to truck, it’s lower cost, it’s safer, it’s got a sustainability advantage, it’s got a capacity advantage. And yet over the last 20 years, rail has ceded share to truck. Truck volumes up about 30%, rail volumes down about 30%. And there’s only one reason and that’s because rail has not been able to compete based on service.
Every several years, the rail industry goes through a service meltdown. And that has caused customers over time to shift business that should be on rail, profitable business, over to truck. So we launched a new strategy, and it’s a balance, a responsible balance, between service, productivity and growth with safety at its core. And we made a lot of progress on that when we launched it in 2022. And then we had a challenge with East Palestine. And we met that challenge head on, and we never lost sight of where we’re taking this powerful franchise. And we did a lot of good things last year. We enhanced safety. Our mainline accident rate declined by 38% and is amongst the lowest in the industry. Our service got to the point where in our most service-sensitive markets, it was the best than it had been in over 3.5 years.
And we’re starting to grow in our most service-sensitive markets. But we weren’t deliberate on productivity. And that’s part of our strategy. A key component of our balanced strategy is delivering industry competitive margins, and we weren’t doing that. And so that is our focal point as we move into 2024 is really drive in a productivity growth and margin growth at Norfolk Southern.
We’ve created the platform to do that, and we’ve created the foundation for long-term growth. We made a number of changes. We brought in John Orr, a 40-year veteran in the industry with deep PSR knowledge, who worked for Hunter Harrison and is highly respected throughout the industry. He comes highly recommended by his 3 former CEOs, which include Keith Creel and Pat Ottensmeyer, and Claude Mongeau, who’s on our board. And we’ve changed our comp structure. Implicitly, we had OR as part of our annual incentive plan, but we now have OR in our incentive plan directly to reinforce for us the need to improve OR this year and start delivering industry competitive margins.