Our Soft Gaming portfolio comprises products that have mass market appeal and are entertainment led, and includes Littlewoods Football Pools and football games, scratchcards, lottery and instant win games and on-line casino games. Operating profits from the Soft Gaming portfolio are 9% higher than last year, reflecting improved margins from existing products and the introduction of games on new interactive channels. The rate of decline in Football Pools turnover eased to 10% reflecting continuing improvements in the direct distribution channels and the benefits of the Zetters acquisition. Other Soft Gaming product revenues increased by 26%, reflecting the continued extension of our internet offering, Littlewoodsgameon.com and Littlewoodscasino.com. Development expenditure across Soft Gaming totalled £2.4m (2002: £1.1m) and was aimed principally at retail and television distribution opportunities. Retail Distribution DevelopmentsScratchcard trials with Sainsbury’s and Safeway continue, with the majority of associated costs already expensed within the first half. These trials are likely to continue through to the year end, with a number of different initiatives being tested, such as the range of scratchcards benefiting The Children’s Society, launched by Sainsbury’s on 1st September. Television Distribution DevelopmentsIn May we successfully tested our first ITV programme-linked TV game. The game was made available to ITV’s interactive viewing audience, alongside week two of the popular second series of “I’m a Celebrity Get Me Out of Here”. The game, “Celebrity Temper Tantrums” strongly reflected the programme’s branding and style. An initial number of interactive services were launched on ITV1 and ITV2 in August and a full 24:7 service will shortly be available. We expect to provide a number of interactive gaming and betting offers on this service over the coming months, with a view to triggering official commencement of our contract with ITV in the first quarter of 2004. These “pre-commencement” offers are likely to include a full 24:7 Sports Betting offering, and games linked to the Pop Idol reality show and to various football programmes, all of which will start to build revenues and customers. In addition to these themed interactive games, we are developing programmes with ITV which incorporate gaming opportunities as part of the programme content and enable both analogue and digital viewers to play in a variety of ways. We expect to progress this concept in an innovative interactive series to be launched on ITV in the first quarter of 2004. Product DevelopmentWe continue to strengthen the wide portfolio of Soft Gaming opportunities which we offer. During the period innovative new lottery and instant win games were launched across our interactive channels and we now boast a portfolio of over 70 games available on–line. The recent transfer of Littlewoodscasino.com to the Netherlands Antilles jurisdiction enables us to offer new poker and integrated jackpot games to customers, and we expect to launch these shortly.
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