SEGMENT REPORTING | NOTE D. SEGMENT REPORTING We have two reportable segments, e-commerce and retail. The e-commerce segment has the following merchandising strategies: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation and Mark and Graham, which sell our products through our e-commerce websites and direct-mail catalogs. Our e-commerce merchandising strategies are operating segments, which have been aggregated into one reportable segment, e-commerce. The retail segment has the following merchandising strategies: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation, which sell our products through our retail stores. Our retail merchandising strategies are operating segments, which have been aggregated into one reportable segment, retail. Our operating segments have had similar historical economic characteristics and it is management’s expectation that the operating segments will have similar long-term financial performance in the future. These reportable segments are strategic business units that offer similar home-centered products. They are managed separately because the business units utilize two distinct distribution and marketing strategies. Based on management’s best estimate, our operating segments include allocations of certain expenses, including advertising and employment costs, to the extent they have been determined to benefit both channels. These operating segments are aggregated at the channel level for reporting purposes due to the fact that our brands are interdependent for economies of scale and we do not maintain fully allocated income statements at the brand level. As a result, material financial decisions related to the brands are made at the channel level. Furthermore, it is not practicable for us to report revenue by product group. We use operating income to evaluate segment profitability. Operating income is defined as earnings (loss) before net interest income or expense and income taxes. Unallocated costs before interest and income taxes include employee-related costs, occupancy expenses (including depreciation expense), administrative costs and third party service costs, primarily in our corporate departments. Unallocated assets include corporate cash and cash equivalents, deferred income taxes, the net book value of corporate facilities and related information systems, and other corporate long-lived assets. Income tax information by reportable segment has not been included as income taxes are calculated at a company-wide level and are not allocated to each reportable segment. Segment Information In thousands E-commerce Retail Unallocated Total Thirteen weeks ended August 2, 2015 Net revenues 1 $ 569,913 $ 557,115 $ 0 $ 1,127,028 Depreciation and amortization expense 8,198 20,403 13,154 41,755 Operating income (loss) 122,461 40,503 (79,621 ) 83,343 Capital expenditures 4,582 23,265 18,618 46,465 Thirteen weeks ended August 3, 2014 Net revenues 1 $ 522,589 $ 516,513 $ 0 $ 1,039,102 Depreciation and amortization expense 7,730 20,358 12,614 40,702 Operating income (loss) 120,612 37,058 (72,334 ) 85,336 Capital expenditures 13,398 19,548 12,454 45,400 Twenty-six weeks ended August 2, 2015 Net revenues 1 $ 1,102,486 $ 1,055,218 $ 0 $ 2,157,704 Depreciation and amortization expense 16,300 40,553 26,380 83,233 Operating income (loss) 250,035 68,629 (163,393 ) 155,271 Assets 2 658,803 1,101,441 635,727 2,395,971 Capital expenditures 8,518 43,193 35,138 86,849 Twenty-six weeks ended August 3, 2014 Net revenues 1 $ 1,013,878 $ 999,554 $ 0 $ 2,013,432 Depreciation and amortization expense 15,137 39,718 24,477 79,332 Operating income (loss) 241,748 67,254 (149,340 ) 159,662 Assets 2 588,234 974,474 600,840 2,163,548 Capital expenditures 22,875 34,248 26,396 83,519 1 Includes net revenues related to our foreign operations of approximately $66.9 million and $55.4 million for the thirteen weeks ended August 2, 2015 and August 3, 2014, respectively, and $121.7 million and $106.5 million for the twenty-six weeks ended August 2, 2015 and August 3, 2014, respectively. 2 Includes long-term assets related to our foreign operations of approximately $60.0 million and $62.2 million as of August 2, 2015 and August 3, 2014, respectively. |