EXHIBIT 32
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO SECTION 906
OF THE SARBANES-OXLEY ACT OF 2002
In connection with the Quarterly Report of Panera Bread Company on Form 10-Q for the quarterly period ended June 26, 2012 (the “Report”), as filed with the Securities and Exchange Commission, we, William W. Moreton, President and Co-Chief Executive Officer, Ronald M. Shaich, Chairman and Co-Chief Executive Officer, and Thomas P. Kelly, Interim Chief Financial Officer, certify, to the best of our knowledge and belief, pursuant to Rule 13a-14(b) and 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:
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| 1. | The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and |
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| 2. | The information contained in this Report fairly presents, in all material respects, the financial condition and results of operations of Panera Bread Company. |
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| Dated: | July 25, 2012 | | /s/ WILLIAM W. MORETON |
| | | | William W. Moreton |
| | | | President and Co-Chief Executive Officer |
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| Dated: | July 25, 2012 | | /s/ RONALD M. SHAICH |
| | | | Ronald M. Shaich |
| | | | Chairman and Co-Chief Executive Officer |
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| Dated: | July 25, 2012 | | /s/ THOMAS P. KELLY |
| | | | Thomas P. Kelly |
| | | | Interim Chief Financial Officer |
