Function(x) 8K Other Events | FNCX 21 May 13

An Introduction to Viggle

May 2013

Viggle: the Indispensable Companion App for TV

Discover New Shows

Play Along , Socialize
, & Earn Points While
Watching

Get Rewarded

How Viggle Works

Check In

Tap the app to
check-in using our
ACR technology
and start earning
points

Play Along

Interact

Chat with Friends

Use your Points

Get bonus points for
playing trivia games
and fantasy sports

Learn more about
the show you are
watching with
Facebook, Twitter,
or IMDB

Talk to your friends
or other fans about
the show you are
watching

Redeem your points
for real rewards

How to Earn Points

Video Ads

Users can earn points in five different ways

1 point per minute while
checked in to any show

Bonuses for watching
promoted shows

Points for playing trivia
games and fantasy sports,
based on how well you play

Extra points for watching a
series of shows that are
promoted together

Additional points for each
completed video view

Viggle at a Glance

2.6 MM
registered users (1)

8.4 days active per active
member per month (2)

56 minutes
per user session (3)

228 MM
TV program check-ins (4)

1.7 MM
rewards redeemed (4)

min

Notes: (1) Represents net number of users who have registered for our app, less deactivated accounts as of May 12, 2013; (2) Derived by dividing the number of days that all active users were active in the month by the number of active users in the
month for the month of April, 2013; (3) Active time per session calculated by Google Analytics for month ended February 28, 2013. (4) Represents Viggle user activity through May 12, 2013

Launched in January 2012, Viggle has built a large & highly engaged audience

Advertiser Value Proposition

Targeted Impressions

Action

Notes: (1) Calculated using data reported from ADTECH, our ad serving provider, this is calculated as the number of completed ad engagements (e.g. a video view) divided by the total number of ad impressions the users had available to engage
with. The calculation excludes non-interactive ad units (typically in png or jpg image format) and Viggle Live events launched via the ad server but which are not actually ads;

Deliver completed video views against a targeted and verified TV audience
10% completed engagements & ad impressions (1)
Consistent lift in key marketing funnel metrics as measured by 3rd party effectiveness studies

Second screen applications can counteract the distraction of a mobile device, and use it to enhance
the TV viewing experience

The Second Screen can Complement TV Content

Trivia

Gaming

Commercial Recall

Social

32% of users who watched the Golden Globes with Viggle checked into a Target commercial during
the Golden Globe Awards on January 13th

It can also Enhance TV Advertisements

In addition, 8% of users who checked-in to the commercial clicked through to the Target
website

Our Advertisers

We have run successful campaigns with over 50 brand advertisers

Drive and measure viewership of series &
season premieres

•Video promos

•Reminders

•Incentivized tune-ins

•Audio verified check-ins

TV Network Value Proposition

Deliver synchronized experiences to
enhance live viewing

•Polls & trivia

•Fantasy sports

•Network-provided show apps and content

Keep viewers over the course of the TV
season and reward them for their loyalty

•Streaks

•Quests

•Show-related rewards

Help networks drive discovery, tune-in, engagement and loyalty for their shows

TV Network Case Study: The Bible

• Incentivized tune-ins with bonus
points for audio-verified check-ins

• Polls and trivia synchronized to what
was happening on TV during live
airings

• Streak bonus for sustained
viewership throughout the season

The Bible Promotion

Ellen Partnership

• Ellen + Viggle are partnering during May sweeps to award $100K to five Viggle users in
month long Watch & Win contest

• Each week, someone will be on stage receiving a $20k check from Viggle.

• In addition to Ellen's on-air mentions, other promotional channels includes custom
graphical plugs, :15 on-air custom promos, digital video, .com and social promotion

• Viggle will exclusively host the new Ellen App for a period of 6 weeks