Citizens Financial Services, Inc. Annual Meeting2019
Agenda Recap:2018 Accomplishments
Agenda Recap:2018 AccomplishmentsFinancial Performance
Agenda Recap:2018 AccomplishmentsFinancial PerformanceWhat is on the Horizon
2018 Accomplishments Voted #1 Bank in PA
2018 Accomplishments Voted #1 Bank in PAOpened abranch in Fivepointville, PA
2018 Accomplishments Voted #1 Bank in PAOpened a branch in Fivepointville, PAContinued to build out our cash management initiative
2018 Accomplishments Voted #1 Bank in PAOpened a branch in Fivepointville, PAContinued to build out our cash management initiativeConverted to a more efficient loan platform
2018 Accomplishments Voted #1 Bank in PAOpened a branch in Fivepointville, PAContinued to build out our cash management initiativeConverted to a more efficient loan platformImplemented iPay
2018 Accomplishments Voted #1 Bank in PAOpened a branch in Fivepointville, PAContinued to build out our cash management initiativeConverted to a more efficient loan platformImplemented iPayImplemented Fifth Pillar
2018 Accomplishments Voted #1 Bank in PAOpened a branch in Fivepointville, PAContinued to build out our cash management initiativeConverted to a more efficient loan platformImplemented iPayImplemented Fifth PillarRefined processes and procedures
2018 Accomplishments Voted #1 Bank in PAOpened a branch in Fivepointville, PAContinued to build out our cash management initiativeConverted to a more efficient loan platformImplemented iPayImplemented Fifth PillarRefined processes and proceduresNamed as one of the top 100 Ag Lenders
2018 Financial Performance
Efficiency Ratio History-FCCB Finished in the 100th percentile compared to the CZFS peer group
Return on Equity History Finished in the 87th percentile compared to the CZFS peer group
Return on Assets History Finished in the 87th percentile compared to the CZFS peer group
Cash Dividends Paid History 1% stock dividend paid in 2014, 2016 & 2018, and a 5% stock dividend paid in 2017
Stock Total Return
20 4 Strategic Tenets Community – actively supporting the well-being of communities Customer Expectations – exceeding them at every point of contact Financial Performance – to produce exceptional shareholder value Growth – achieved throughrelationship and geographic expansion
What is on the Horizon Strategies for 2019:Market Segmentation for Growth
What is on the Horizon Strategies for 2019:Market Segmentation for GrowthEnhanced Employee Experience
What is on the Horizon Strategies for 2019:Market Segmentation for GrowthEnhanced Employee ExperienceInfrastructure and Support
What is on the Horizon Strategies for 2019:Market Segmentation for GrowthEnhanced Employee ExperienceInfrastructure and SupportCustomer Experience and Brand
What is on the Horizon Strategies for 2019:Market Segmentation for GrowthEnhanced Employee ExperienceInfrastructure and SupportCustomer Experience and BrandFinancial Future
What is on the Horizon Employee Experience:
What is on the Horizon Employee Experience:Onboarding
What is on the Horizon Employee Experience:OnboardingCareer Pathing & Advancement
What is on the Horizon Employee Experience:OnboardingCareer Pathing & AdvancementCoaching Culture
What is on the Horizon Employee Experience:OnboardingCareer Pathing & AdvancementCoaching CultureHRIS
What is on the Horizon Employee Experience:OnboardingCareer Pathing & AdvancementCoaching CultureHRISOrganizational Values
What is on the Horizon Employee Experience:OnboardingCareer Pathing & AdvancementCoaching CultureHRISOrganizational ValuesIn-House Talent / Next Generation TEAM
What is on the Horizon Employee Experience:OnboardingCareer Pathing & AdvancementCoaching CultureHRISOrganizational ValuesIn-House Talent / Next Generation TEAMHire to Retire
What is on the Horizon Customer Experience:
What is on the Horizon Customer Experience:Standardizing Cut-Off Time
What is on the Horizon Customer Experience:Standardizing Cut-Off TimeImprove Account Opening Experience
What is on the Horizon Customer Experience:Standardizing Cut-Off TimeImprove Account Opening ExperienceOnline Account Opening
What is on the Horizon Customer Experience:Standardizing Cut-Off TimeImprove Account Opening ExperienceOnline Account OpeningOnline Mortgage Pre-Approvals
What is on the Horizon Customer Experience:Standardizing Cut-Off TimeImprove Account Opening ExperienceOnline Account OpeningOnline Mortgage Pre-ApprovalsMobile Mortgage Applications
Retiring TEAM Members Phil Vaughn – 28 Years of Service
Retiring TEAM Members Terry Osborne – 44 Years of Service
Retiring TEAM Members Rudy van der Hiel – 44 Years of Service
Thank you