JULY 13, 2020 / 12:30PM, ADI – Analog Devices Inc Announces Combination with Maxim Integrated Products Inc Call
And then on the cost side, what are the areas of kind of the product or customer overlap and cost synergies? Because when I look at that $275 million you outlined in synergies, that I estimate about 10% of OpEx. So if you could give us a sense for what are the areas on the cost side that you would focus on to realize those synergies.
Vincent T. Roche – Analog Devices, Inc. – President, CEO & Director
Okay. So Vivek, I’ll take the first part of your question. So the $60 billion is roughly split kind of halfway between power management opportunities. And then the remaining analog that is, as I said in the prepared remarks here, mixed signal, RF, sensors and so on and so forth.
So if I try to break it down in terms of the opportunity to grow from a market perspective, as you well know, ADI has got a very strong presence in industrial automation and instrumentation, aerospace and defense and health care. And over the past several years, industrial has been one of our fastest-growing markets in the upswing, and as you’ve seen as well, very resilient in this past year. I believe where Maxim will really help us in the industrial sector is in our automation and health care franchises, and we’ll provide more detail on that at some other point.
Secondly, in terms of communications. ADI, as you know, has been very heavily tilted towards wireless. We’re the leader here. And as 5G continues to roll out, we continue to get stronger. So with bringing LT power to this market, we now have the complementarity also of Maxim to fill the gaps in terms of the power portfolio. And I think as well, it’s important to note that with Maxim, our comms sector becomes more balanced. Actually, almost it will be 50-50 roughly between wireless and wired, given that Maxim has a strong foothold in power technology for data centers. And we also got a great boost on the optical backhaul portfolio. So the balance there in the comms business is great. So more diversity, more balanced.
And I think when you look at automotive, it’s – we both had, I’d say, varying degrees of success over the last few years. I’ve got to put my hand up and say that ADI has underperformed in the market, and Maxim has thrived in sporting a low double-digit CAGR over the last 3 years.
So let me talk about how the applications are complementary. I think we’re well positioned in electrification of the vehicle. That’s a good tailwind and a good secular trend that ADI is well positioned in. Secondly, audio infotainment platforms with our A2B technology and combining Maxim’s high-speed connectivity with their serial link technology in the safety applications like camera and radar but also displays. So – also consumer, we have quite a complementary customer set there as well as technology set. So that’s a description of the complementarity from a market perspective.
I’m going to hand it over to Prashanth to take you through the next part of your question on synergies.
Prashanth Mahendra-Rajah – Analog Devices, Inc. – Senior VP of Finance & CFO
Thank you, Vince. I’m going to do this quickly, so we can move on to questions. But for the help – or to be helpful to folks in how to model, that $275 million of synergies is split 50-50 between cost of goods and OpEx. OpEx, think heavily weighted towards SG&A. Remember, one of the benefits of this deal is the engineering talent that Vince mentioned. So our goal is to retain most, if not all, of that talent. We will likely get some R&D benefits from scale.
On the SG&A side, think public company expenses and other duplicative costs. For cost of goods, there’s an efficiency in the economies from scale and purchasing power.
To size this, I’m not sure, Vivek, how you arrived at your number. The way we think about it is $275 million is roughly 5% to 6% of total cost for the combined entity. So we don’t view that as a very huge number. But partly, that’s because we’re buying a very well-managed company. And the goal really is to innovate, to grow, not to really cut. But the synergies, obviously, will be nicely accretive to our margins and our free cash flow over time.
And then maybe one last closing point is I talked about Phase 2 of the process. At close, we’re going to have 4 fabs and 4 back end. And once we get through more of the integration process, there will inevitably be some ways to streamline both operations, much like we did with Linear. And that will be on top of the $275 million, but give us some time to get there.
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