17 Revenue Initiatives • Recent deposit initiatives contributed to a 6% growth in consumer checking account households for the 12 months ended February of 2008 • Continuing focus on cultivating SunTrust@work program—targeting employees of commercial businesses for consumer banking relationships • Treasury and payments products sales up 11% in 2007 • Increase penetration of smaller business clients with additional relationship managers and streamlined credit process Retail & Commercial • Gaining market share through selective growth and sales force productivity improvement • Increased mortgage penetration of bank households from 18.0% to 19.6% during 12 months ended December 2007 Mortgage • Increase cross-sales of Capital Markets products to Wholesale, Commercial, and Wealth & Investment Management clients • Increase market share in the Middle Market segment through the creation of a targeted group focused on combining local delivery with corporate finance/traditional banking expertise Wholesale • Implemented investment process utilizing cutting edge overlay technology, providing unified account management to clients • Rolled-out RidgeWorth Capital Management to better focus on investment management teams, culture, and process in order to position the firm for increased sales and distribution externally • Continue development of specialized teams focused on the specific needs of clients in wealth creating sectors such as the Medical, Legal, Sports and Entertainment fields and Commercial and Real Estate clients Wealth & Investment Management |