Exhibit 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We hereby consent to the incorporation by reference in Post-Effective Amendment No. 13 to the Registration Statement on Form S-14 (File No. 2-96149) and in the Registration Statements on Form S-3 (File No. 333-199694) and Form S-8 (File Nos. 333-28631, 33-10218, 33-13210, 33-14561, 33-48781, 33-59109, 333-43478, 333-43484, 333-128494, 333-139523, 333-148070, 333-156188, 333-167516, 333-170185, 333-204477 and 333-209701) of Altria Group, Inc. of our report dated 14 March 2016 relating to the financial statements of Anheuser-Busch InBev SA/NV, which is included in this amendment to the Current Report on Form 8-K of Altria Group, Inc.
Sint-Stevens-Woluwe, 23 December 2016
PricewaterhouseCoopers Bedrijfsrevisoren BCVBA
Represented by
/s/Koen Hens
Koen Hens
Bedrijfsrevisor