Reliv' International (RELV) 10-Q 2007 Q2 Quarterly report

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)

x	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended June 30, 2007
OR
o	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________ to _________

Commission File Number

1-11768

RELIV’ INTERNATIONAL, INC.

(Exact name of Registrant as specified in its charter)

Delaware	371172197
(State or other jurisdiction of	(I.R.S. Employer
incorporation or organization)	Identification Number)

136 Chesterfield Industrial Boulevard
Chesterfield, Missouri	63005
(Address of principal executive offices)	(Zip Code)

(636) 537-9715

(Registrant’s telephone number, including area code)

Indicate by check mark whether the Registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes þ     No o

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer o Accelerated filer þ Non-accelerated filer o

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes o     No þ

The number of shares outstanding of the Registrant’s common stock as of July 26, 2007 was 15,973,451 (excluding treasury shares).

INDEX

Part I - Financial Information
Item No. 1	Financial Statements	1
Item No. 2	Management’s Discussion and Analysis of
	Financial Condition and Results of Operations	7
Item No. 3	Quantitative and Qualitative Disclosures Regarding Market Risk	13
Item No. 4	Controls and Procedures	13
Part II - Other Information
Item No. 1A	Risk Factors	14
Item No. 2	Unregistered Sales of Equity Securities and Use of Proceeds	15
Item No. 4	Submission of Matters to a Vote of Security Holders	15
Item No. 6	Exhibits	16

PART I -- FINANCIAL INFORMATION
Item No. 1 - Financial Statements
Reliv International, Inc. and Subsidiaries
Consolidated Balance Sheets
	June 30		December 31
	2007		2006
	(unaudited)
Assets
Current assets:
Cash and cash equivalents	$	5,482,699	$	9,332,810
Short-term investments		6,934,592		7,864,000
Accounts and notes receivable, less allowances of
$6,300 in 2007 and $6,200 in 2006		797,971		669,379
Accounts due from employees and distributors		329,264		223,246
Inventories
Finished goods		3,517,676		2,752,770
Raw materials		1,559,577		1,337,661
Sales aids and promotional materials		662,436		687,790
Total inventories		5,739,689		4,778,221
Refundable income taxes		1,223,635		279,096
Prepaid expenses and other current assets		1,314,426		1,103,996
Deferred income taxes		469,430		594,430
Total current assets		22,291,706		24,845,178
Other assets		3,003,463		2,639,537
Accounts due from employees and distributors		386,675		362,959
Property, plant and equipment:
Land		829,222		829,222
Building		9,753,573		9,565,221
Machinery & equipment		3,747,133		4,199,714
Office equipment		1,547,272		1,520,297
Computer equipment & software		2,724,848		2,441,264
		18,602,048		18,555,718
Less: Accumulated depreciation		9,051,845		9,121,172
Net property, plant and equipment		9,550,203		9,434,546
Total assets	$	35,232,047	$	37,282,220

See notes to financial statements.

1

Reliv International, Inc. and Subsidiaries
Consolidated Balance Sheets
	June 30			December 31
	2007			2006
	(unaudited)
Liabilities and stockholders' equity
Current liabilities:
Accounts payable and accrued expenses:
Trade accounts payable and other accrued expenses	$	5,455,074		$	3,824,951
Distributors commissions payable		3,483,581			3,449,687
Sales taxes payable		444,735			421,923
Payroll and payroll taxes payable		580,078			918,695
Total accounts payable and accrued expenses		9,963,468			8,615,256
Income taxes payable		-			-
Total current liabilities		9,963,468			8,615,256
Noncurrent liabilities:
Deferred income taxes		27,000			42,000
Other non-current liabilities		1,137,077			891,113
Total noncurrent liabilities		1,164,077			933,113
Stockholders' equity:
Preferred stock, par value $.001 per share; 3,000,000
shares authorized; -0- shares issued and outstanding
in 2007 and 2006		-			-
Common stock, par value $.001 per share; 30,000,000
authorized; 16,195,462 shares issued and 15,981,559
shares outstanding as of 6/30/2007; 16,730,465 shares
issued and 16,605,523 shares outstanding as of 12/31/2006		16,196			16,731
Additional paid-in capital		33,696,882			34,732,421
Accumulated deficit		(6,941,054	)		(5,336,866	)
Accumulated other comprehensive loss:
Foreign currency translation adjustment		(463,911	)		(540,653	)
Treasury stock		(2,203,611	)		(1,137,782	)
Total stockholders' equity		24,104,502			27,733,851
Total liabilities and stockholders' equity	$	35,232,047		$	37,282,220

See notes to financial statements.

2

Reliv International, Inc. and Subsidiaries
Consolidated Statements of Income
(unaudited)
	Three months ended June 30						Six months ended June 30
	2007			2006			2007			2006
Product sales	$	23,550,919		$	24,990,986		$	54,948,885		$	53,032,320
Handling & freight income		2,773,618			2,858,082			6,339,296			6,012,100
Net sales		26,324,537			27,849,068			61,288,181			59,044,420
Costs and expenses:
Cost of products sold		4,398,940			4,722,823			10,460,332			9,805,004
Distributor royalties and commissions		10,602,827			11,156,285			24,531,390			23,783,317
Selling, general and administrative		10,199,831			9,484,876			21,229,680			18,951,617
Total costs and expenses		25,201,598			25,363,984			56,221,402			52,539,938
Income from operations		1,122,939			2,485,084			5,066,779			6,504,482
Other income (expense):
Interest income		163,514			197,446			376,116			282,122
Interest expense		(447	)		(11,026	)		(573	)		(45,467	)
Other income		98,305			37,883			195,238			98,519
Income before income taxes		1,384,311			2,709,387			5,637,560			6,839,656
Provision for income taxes		561,000			1,089,000			2,194,000			2,769,000
Net income	$	823,311		$	1,620,387		$	3,443,560		$	4,070,656
Earnings per common share - Basic	$	0.05		$	0.10		$	0.21		$	0.25
Weighted average shares		16,135,000			16,667,000			16,282,000			16,121,000
Earnings per common share - Diluted	$	0.05		$	0.09		$	0.21		$	0.25
Weighted average shares		16,308,000			17,106,000			16,453,000			16,554,000
Cash dividends declared per common share	$	0.05		$	0.05		$	0.05		$	0.05

See notes to financial statements.

3

Reliv International, Inc. and Subsidiaries
Consolidated Statements of Cash Flows
(unaudited)
	Six months ended June 30
	2007			2006
Operating activities:
Net income	$	3,443,560		$	4,070,656
Adjustments to reconcile net income to
net cash provided by operating activities:
Depreciation and amortization		525,069			634,351
Stock-based compensation		40,013			58,120
Deferred income taxes		110,000			(11,000	)
Foreign currency transaction (gain)/loss		(126,570	)		(116,772	)
(Increase) decrease in accounts and notes receivable		(246,060	)		101,596
(Increase) decrease in inventories		(904,016	)		870,400
(Increase) decrease in refundable income taxes		(946,952	)		(847,542	)
(Increase) decrease in prepaid expenses
and other current assets		(200,604	)		(743,538	)
(Increase) decrease in other assets		(382,155	)		(250,866	)
Increase (decrease) in accounts payable and accrued expenses		1,543,712			2,026,716
Increase (decrease) in income taxes payable		-			(820,252	)
Net cash provided by operating activities		2,855,997			4,971,869
Investing activities:
Proceeds from the sale of property, plant and equipment		4,532			6,295
Purchase of property, plant and equipment		(620,689	)		(322,923	)
Purchase of investments		(1,398,592	)		(6,000,000	)
Proceeds from sales or maturities of investments, at cost		2,328,000			-
Net cash provided by (used in) investing activities		313,251			(6,316,628	)
Financing activities:
Principal payments on long-term borrowings		-			(3,108,261	)
Net proceeds from issuance of common stock		-			11,918,792
Common stock dividends paid		(806,763	)		(840,887	)
Proceeds from options and warrants exercised		49,626			65,749
Purchase of stock for treasury		(6,432,527	)		-
Net cash provided by (used in) financing activities		(7,189,664	)		8,035,393
Effect of exchange rate changes on cash and cash equivalents		170,305			25,978
Increase in cash and cash equivalents		(3,850,111	)		6,716,612
Cash and cash equivalents at beginning of period		9,332,810			5,653,594
Cash and cash equivalents at end of period	$	5,482,699		$	12,370,206

See notes to financial statements

4

Reliv' International, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

(Unaudited)

June 30, 2007

Note 1-- Accounting Policies

Basis of Presentation

The accompanying unaudited consolidated financial statements and notes thereto have been prepared in accordance with the instructions to Form 10-Q and reflect all adjustments which management believes necessary (which primarily include normal recurring accruals) to present fairly the financial position, results of operations and cash flows. These statements, however, do not include all information and footnotes necessary for a complete presentation of financial position, results of operations and cash flows in conformity with accounting principles generally accepted in the United States. Interim results may not necessarily be indicative of results that may be expected for any other interim period or for the year as a whole. These financial statements should be read in conjunction with the audited consolidated financial statements and footnotes included in the annual report on Form 10-K for the year ended December 31, 2006, filed March 15, 2007 with the Securities and Exchange Commission. The accounting policies used in preparing these financial statements are the same as those applied in the prior year, except that the Company adopted a new financial accounting standard at the beginning of its 2007 fiscal year concerning its income tax accounting which is discussed in Note 5. This new standard was adopted prospectively and comparative periods were not restated.

Reclassification -- Consolidated Statements of Cash Flows

Investment grade, variable rate debt obligations issued by various state and municipal governments comprise a portion of the Company’s short-term investments. As a result of the regularly resetting interest rates, no cumulative gross unrealized or realized holding gains or losses exist from these investments. In accordance with management’s objective for these available-for-sale investments, each reset of these securities' interest rates is not considered a separate or individual sale and subsequent repurchase. To conform to the 2007 presentation of the consolidated statements of cash flows, amounts previously presented in the corresponding 2006 period as individual purchase and sales transactions have been reclassified and presented on a net basis. This reclassification had no impact to total net cash provided by (used in) investing activities within the consolidated statements of cash flows.

Note 2-- Recent Accounting Standards Pending Adoption

In February 2007, the Financial Accounting Standards Board ("FASB") issued Statement of Financial Accounting Standards (SFAS) No. 159, "The Fair Value Option for Financial Assets and Financial Liabilities, Including an Amendment of FASB Statement No. 115," which will become effective in 2008. SFAS No. 159 permits entities to measure eligible financial assets, financial liabilities, and firm commitments at fair value, on an instrument-by-instrument basis, that are otherwise not permitted to be accounted for at fair value under other generally accepted accounting principles. The fair value measurement election is irrevocable and subsequent changes in fair value must be recorded in earnings. The Company will adopt this Statement as of January 1, 2008 and is currently evaluating if it will elect the fair value option for any of its eligible financial instruments and other items.

In September 2006, the FASB issued SFAS No. 157, "Fair Value Measurements" which defines fair value, establishes a framework for measuring fair value, and expands disclosures about fair value measurements. This Statement clarifies how to measure fair value as permitted under other accounting pronouncments but does not require any new fair value measurements. The Company will be required to adopt SFAS No. 157 as of January 1, 2008. The Company is currently evaluating the impact of SFAS No. 157 and has not yet determined the impact on its financial statements.

Note 3--  Comprehensive Income

Total comprehensive income was $894,016 and $3,520,302 for the three and six months ended June 30, 2007, respectively. For the three and six months ended June 30, 2006, comprehensive income was $1,550,429 and $3,998,470, respectively. The Company's only component of other comprehensive income is the foreign currency translation adjustment.

5

Reliv' International, Inc. and Subsidiaries

Notes to Consolidated Financial Statements

(Unaudited)

June 30, 2007

Note 4-- Basic and Diluted Earnings per Share

Basic earnings per common share are computed using the weighted average number of common shares outstanding during the period. Diluted earnings per share are computed using the weighted average number of common shares and potential dilutive common shares that were outstanding during the period. Potential dilutive common shares consist of outstanding stock options, outstanding stock warrants, and convertible preferred stock.

The following table sets forth the computation of basic and diluted earnings per share:

	Three months ended June 30				Six months ended June 30
	2007		2006		2007		2006
Numerator:
Net income	$	823,311	$	1,620,387	$	3,443,560	$	4,070,656
Denominator:
Denominator for basic earnings per
share--weighted average shares		16,135,000		16,667,000		16,282,000		16,121,000
Dilutive effect of employee stock options
and other warrants		173,000		439,000		171,000		433,000
Denominator for diluted earnings per
share--adjusted weighted average shares		16,308,000		17,106,000		16,453,000		16,554,000
Basic earnings per share	$	0.05	$	0.10	$	0.21	$	0.25
Diluted earnings per share	$	0.05	$	0.09	$	0.21	$	0.25

Warrants to purchase 25,303 of common stock for the three months and six months ended June 30, 2007 and 2006, respectively, were not included in the denominator for diluted earnings per share because their effect would be antidilutive.

Note 5-- Income Taxes

The Company adopted the provisions of FASB Interpretation No. 48, “Accounting for Uncertainty in Income Taxes” (“FIN No. 48”) on January 1, 2007. As a result of the implementation of FIN No. 48, the Company recognized no material adjustment in its estimated liability for unrecognized income tax benefits. At June 30, 2007, the Company had unrecognized tax benefits, including estimated interest and penalties thereon, totaling $140,000. This amount is included in “Other non-current liabilities” in the consolidated balance sheet. There has been no material change in this amount during the three months and six months ended June 30, 2007. In 2007, the Company is continuing its practice to recognize interest and/or penalties related to income tax matters in income tax expense.

The Company, including its domestic and foreign subsidiaries, is subject to U.S federal income tax as well as income tax of multiple state and foreign jurisdictions. The Company has concluded all U.S. federal income tax matters for years through 2002 and substantially concluded years through 2005 with its primary state jurisdiction.

6

FORWARD-LOOKING STATEMENTS

This quarterly report includes both historical and “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. We have based these forward-looking statements on our current expectations and projections about future results. Words such as “may,” “should,” “could,” “would,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue,” or similar words are intended to identify forward-looking statements, although not all forward-looking statements contain these words. Although we believe that our opinions and expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements, and our actual results may differ substantially from the views and expectations set forth in this quarterly report on Form 10-Q. We disclaim any intent or obligation to update any forward-looking statements after the date of this quarterly report to conform such statements to actual results or to changes in our opinions or expectations. These forward-looking statements are affected by risks, uncertainties and assumptions that we make, including, among other things, the factors that are described in “Item No. 1A - Risk Factors” in our 2006 Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 15, 2007, as the same may be updated or amended in our quarterly reports on Form 10-Q.

Item No. 2 - Management’s Discussion and Analysis of FinancialCondition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our financial statements and related notes included elsewhere in this Quarterly Report on Form 10-Q. The following discussion and analysis discusses the financial condition and results of our operations on a consolidated basis, unless otherwise indicated.

Overview

We are a developer, manufacturer and marketer of a proprietary line of nutritional supplements addressing basic nutrition, specific wellness needs, weight management and sports nutrition. We also offer a line of skin care products. We sell our products through an international network marketing system using independent distributors. Sales in the United States represented approximately 90.1% of worldwide net sales for the six months ended June 30, 2007 and 90.8% of worldwide net sales for the six months ended June 30, 2006. Our international operations currently generate sales through distributor networks in Australia, Canada, Germany, Ireland, Malaysia, Mexico, New Zealand, the Philippines, Singapore and the United Kingdom. We also operate on a limited basis in Austria and the Netherlands from our German office.

We derive our revenues principally through product sales made by our global independent distributor base, which, as of June 30, 2007, consisted of approximately 69,470 distributors. Our sales can be affected by several factors, including our ability to attract new distributors and retain our existing distributor base, our ability to properly train and motivate our distributor base and our ability to develop new products and successfully maintain our current product line.

All of our sales to distributors outside the United States are made in the respective local currency; therefore, our earnings and cash flows are subject to fluctuations due to changes in foreign currency rates as compared to the U.S. dollar. As a result, exchange rate fluctuations may have an effect on sales and gross margins. Accounting practices require that our results from operations be converted to U.S. dollars for reporting purposes. Consequently, our reported earnings may be significantly affected by fluctuations in currency exchange rates, generally increasing with a weaker U.S. dollar and decreasing with a strengthening U.S. dollar. Products manufactured by us for sale to our foreign subsidiaries are transacted in U.S. dollars. From time to time, we enter into foreign exchange forward contracts to mitigate our foreign currency exchange risk.

Components of Net Sales and Expense

Net sales are comprised of two components. Product sales represent the actual product purchase price typically paid by our distributors, after giving effect to distributor allowances, which range from 20% to 40% of suggested retail prices. Handling and freight income represents the amounts billed to distributors for shipping costs. We record net sales and the related commission expense when the merchandise is shipped.

7

Our primary expenses include cost of products sold, distributor royalties and commissions and selling, general and administrative expenses.

Cost of products sold primarily consists of expenses related to raw materials, labor, quality control and overhead directly associated with production of our products and sales materials, as well as shipping costs relating to the shipment of products to distributors, and duties and taxes associated with product exports. Cost of products sold is impacted by the cost of the ingredients used in our products and the cost of shipping the distributors’ orders, along with our efficiency in managing the production of our products.

Distributor royalties and commissions are monthly payments made to Master Affiliates and above, based on products sold by Master Affiliates and above sponsored by such Master Affiliates or higher-level distributors. “Master Affiliates and above” are active distributors that have attained the highest level of discount on purchases of our products and are eligible for royalties from sales volume generated by Master Affiliates and above that they sponsor. Based on our distributor agreements, these expenses typically approximate 23% of sales at suggested retail. Also, we include other sales leadership bonuses, such as Ambassador bonuses, in this line item. We generally expect total distributor royalties and commissions to approximate 40% of our net sales. Distributor royalties and commissions are directly related to the level of our sales and, absent any changes in our distributor compensation plan, should continue at comparable levels as a percentage of net sales as in recent periods.

Selling, general and administrative expenses include the compensation and benefits paid to our employees, all other selling expenses, marketing, promotional expenses, travel and other corporate administrative expenses. These other corporate administrative expenses include professional fees, depreciation and amortization, occupancy costs, communication costs and other similar operating expenses. Selling, general and administrative expenses can be affected by a number of factors, including staffing levels and the cost of providing competitive salaries and benefits; the amount we decide to invest in distributor training and motivational initiatives; the cost of regulatory compliance, such as the costs incurred to comply with the various provisions of the Sarbanes-Oxley Act of 2002; and other administrative costs.

Results of Operations

The following table sets forth selected results of our operations expressed as a percentage of net sales for the three- and six-month periods ended June 30, 2007 and 2006. Our results of operations for the periods described below are not necessarily indicative of results of operations for future periods. 

	Three months ended June 30,						Six months ended June 30,
	2007			2006			2007			2006
Net sales		100.0	%		100.0	%		100.0	%		100.0	%
Costs and expenses:
Cost of products sold		16.7			17.0			17.1			16.6
Distributor royalties and commissions		40.3			40.1			40.0			40.3
Selling, general and administrative		38.8			34.0			34.6			32.1
Income from operations		4.2			8.9			8.3			11.0
Interest expense		(0.0	)		(0.0	)		(0.0	)		(0.1	)
Interest and other income		1.0			0.8			0.9			0.7
Income before income taxes		5.2			9.7			9.2			11.6
Provision for income taxes		2.1			3.9			3.6			4.7
Net income		3.1	%		5.8	%		5.6	%		6.9	%

8

Net Sales. Overall net sales decreased by 5.5% in the three months ended June 30, 2007 compared to the same period in 2006. During the second quarter of 2007, sales in the United States decreased by 7.0%, whereas our international sales increased by 8.4% over the prior year period.

The following table summarizes net sales by geographic market ranked by the date we began operations in each market for the three months ended June 30, 2007 and 2006.  

	Three months ended June 30,
	2007					2006					Change from prior year
	Amount		% of Net Sales			Amount		% of Net Sales			Amount			%
	(dollars in thousands)
United States	$	23,303		88.5	%	$	25,061		90.0	%	$	(1,758	)		(7.0	)%
Australia/New Zealand		722		2.7			576		2.1			146			25.3
Canada		378		1.4			412		1.5			(34	)		(8.3	)
Mexico		393		1.5			314		1.1			79			25.2
United Kingdom/Ireland		252		1.0			319		1.1			(67	)		(21.0	)
Philippines		671		2.6			514		1.9			157			30.5
Malaysia/Singapore		424		1.6			457		1.6			(33	)		(7.2	)
Germany		182		0.7			196		0.7			(14	)		(7.1	)
Consolidated total	$	26,325		100.0	%	$	27,849		100.0	%	$	(1,524	)		(5.5	)%

The following table summarizes net sales by geographic market ranked by the date we began operations in each market for the six months ended June 30, 2007 and 2006.  

	Six months ended June 30,
	2007					2006					Change from prior year
	Amount		% of  Net Sales			Amount		% of Net Sales			Amount			%
	(dollars in thousands)
United States	$	55,206		90.1	%	$	53,592		90.8	%	$	1,614			3.0	%
Australia/New Zealand		1,375		2.3			1,155		2.0			220			19.0
Canada		818		1.3			820		1.4			(2	)		(0.2	)
Mexico		804		1.3			643		1.1			161			25.0
United Kingdom/Ireland		539		0.9			592		1.0			(53	)		(9.0	)
Philippines		1,299		2.1			1,007		1.7			292			29.0
Malaysia/Singapore		754		1.2			915		1.5			(161	)		(17.6	)
Germany		493		0.8			320		0.5			173			54.1
Consolidated total	$	61,288		100.0	%	$	59,044		100.0	%	$	2,244			3.8	%

The following table sets forth, as of June 30, 2007 and 2006, the number of our active distributors and Master Affiliates and above. The total number of active distributors includes Master Affiliates and above. We define an active distributor as one that enrolls as a distributor or renews his or her distributorship during the prior twelve months. Master Affiliates and above are distributors that have attained the highest level of discount and are eligible for royalties generated by Master Affiliates and above in their downline organization. Growth in the number of active distributors and Master Affiliates and above is a key factor in continuing the growth of our business.

9

	June 30, 2007				June 30, 2006				% Change
	Active Distributors		Master Affiliates and Above		Active Distributors		Master Affiliates and Above		Active Distributors			Master Affiliates and Above
United States		56,930		13,200		52,270		14,160		8.9	%		(6.8	)%
Australia/New Zealand		2,510		280		2,380		210		5.5			33.3
Canada		1,130		150		1,150		160		(1.7	)		(6.3	)
Mexico		1,300		190		1,180		200		10.2			(5.0	)
United Kingdom/Ireland		830		130		870		140		(4.6	)		(7.1	)
Philippines		3,990		300		3,320		300		20.2			0.0
Malaysia/Singapore		2,260		290		3,020		400		(25.2	)		(27.5	)
Germany		520		150		260		90		100.0			66.7
Consolidated total		69,470		14,690		64,450		15,660		7.8	%		(6.2	)%

In the United States, net sales were down 7.0% in the second quarter of 2007 compared to the same period in 2006. The sales decline was the result of fewer distributors qualifying for the level of Master Affiliate during the second quarter of 2007, compared to the same period in 2006. In the second quarter of 2007, approximately 1,230 qualified as new Master Affiliates, compared to approximately 1,900 in the prior year quarter, a decline of 35%. As a result, the average order size declined during the second quarter of 2007 compared to the prior year period and historical norms. In the second quarter of 2007, we processed approximately 84,260 orders for products at an average order of $360 at suggested retail. In the same period of 2006, we processed approximately 81,190 product orders at an average order of $409 at suggested retail. The average order size for all of 2006 was $421 at suggested retail. Over the past year, we have emphasized the importance of bringing in new distributors at all levels, not just directly into the Master Affiliate level. We intend to continue our distributor growth strategy of bringing in new distributors at all levels. However, we will continue to focus on efforts to teach our newest distributors to build their business to the Master Affiliate level through training and other programs.

In the second quarter of 2007, new distributor enrollments in the United States were approximately 5,348 compared to 5,043 in the prior year quarter, an increase of 6.0%. Distributor retention was 67.2% for the first six months of 2007 compared to a rate of 62.4% for all of 2006. The net number of active Distributors in the United States as of June 30, 2007 increased by 8.9% to 56,930, compared to the number of active Distributors as of June 30, 2006. However, the net number of Master Affiliates and above as of June 30, 2007 decreased by 6.8%, as compared to the net number of Master Affiliates and above as of June 30, 2006. This is consistent with reduced number of distributors qualifying for the level of Master Affiliate, as discussed above.

In February 2007, we launched our new weight control product line, Slimplicity™. Slimplicity replaces the Ultrim-Plus meal replacement product line. In the second quarter of 2007, sales of the Slimplicity product line represented approximately 10% of net sales in the United States. In comparison, sales of the previous weight control product line historically represented approximately 3 to 4% of net sales in the United States annually.

During the three months ended June 30, 2007, net sales in our international operations improved in aggregate by 8.4% to $3.02 million compared to $2.79 million for the three months ended June 30 2006. For the six-month period ended June 30, 2007, international net sales increased by 11.5% to $6.08 million compared to $5.45 million in the same period in 2006. Foreign currency fluctuation had an impact on the foreign sales results, as the U.S. dollar weakened against all of the other currencies of the countries we conduct business in, except Mexico, when compared to the rates over the first six months of 2006. When net sales are converted using the 2006 exchange rate for both 2006 and 2007, international net sales improved 4.9% for the first six months of 2007 compared to the first six months of the prior year. Sales results were strong in our Australia/New Zealand, Mexico and Philippine markets, with sales increases in the second quarter of 2007 of 25.3%, 25.2% and 30.5%, respectively, compared to the same period in 2006.

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Net sales in Australia/New Zealand increased by 25.3% in the second quarter of 2007 compared to the same period in 2006 as we continue our investment in sales development in that region by supporting leading U.S. distributors as part of a sustained plan to develop more activity in this market. In addition, we introduced our Reliv NOW for Kids products for sale in this region in late June 2007.

Net sales in Mexico increased by 25.2% in the second quarter of 2007 compared to the second quarter of 2006. In August 2006, we appointed a new national sales manager for our Reliv Mexico operations. Our sales director for the US/Hispanic market also oversees sales in our Mexico market.

Net sales in the Philippines increased by 30.5% in the second quarter of 2007 compared to the prior year quarter. We used targeted advertising and local promotions to help increase sales in this market.

Cost of Products Sold. Cost of products sold as a percentage of net sales was 16.7% and 17.1% for the three- and six-month periods ended June 30, 2007, respectively, compared to 17.0% and 16.6% for the same periods in 2006. Gross margins improved slightly in the second quarter of 2007 compared to the same period of 2006 due to improved operating efficiencies. However, these improvements were partially offset by raw material price increases and higher outbound freight costs. On a six-month basis, these factors coupled with a slightly lower margin due to the change in the sales mix with the 2007 introduction of the Slimplicity product line contributed to the reduction in the gross margin.

Distributor Royalties and Commissions. Distributor royalties and commissions as a percentage of net sales were 40.3% and 40.0% for the three- and six-month periods ended June 30, 2007, respectively, compared to 40.1% and 40.3% for the same periods in 2006. Due to the structure of our distributor compensation plan, we do not expect to experience significant fluctuations in distributor royalties and commissions as a percentage of net sales.

Selling, General and Administrative Expenses. For the three and six months ended June 30, 2007, selling, general and administrative, or SGA, expenses increased by $715,000 and $2.3 million, respectively, compared to the same periods in 2006. SGA expenses as a percentage of net sales were 38.8% and 34.6% for the three- and six-month periods ended June 30, 2007, respectively, compared to 34.0% and 32.1% for the same periods of 2006.

Sales and marketing expenses represented approximately $1.6 million of the increase in the first six months of 2007. The primary components of the increase were increased promotional bonuses, such as the “Mega Bonus”, and promotional trip expenses related to sales volume. At our international distributor conference in St. Louis in late July 2006, we announced a special bonus program, called “Mega Bonus.” Under the new “Mega Bonus” program, we will award more than $700,000 in bonuses at our international conference in August 2007. The bonuses will be awarded to the top 50 distributors in group sales volume between August 1, 2006 and July 31, 2007, with the first-place winner receiving $100,000. The promotional trip expenses relate to an incentive trip to Germany earned by our top 50 distributorships when we reached $15 million in worldwide retail sales in two consecutive months during the first quarter of 2007. Another significant item in sales and marketing expenses is costs incurred for our regional leadership conferences which increased by $218,000 in the first six months of 2007, compared to the same period in 2006.

Distribution and warehouse expenses increased by $270,000 due to higher wages, contract labor expenses, and shipping supply expenses. General and administrative expenses increased by approximately $418,000, primarily in salaries and benefits, professional/consulting fees, and corporate travel expenses. These increases were partially offset by lower business insurance expenses.

Interest Income/Expense. Interest income increased to $376,000 for the six months ended June 30, 2007, compared to $282,000 for the same period in 2006. Interest expense decreased to $1,000 for the six months ended June 30, 2007 compared to $45,000 for the same period in 2006. The decrease is the result of having no long-term debt outstanding during the six-month period ended June 30, 2007, compared to the same period in 2006. In April 2006, we completed a public offering of our common stock, which yielded $11.9 million in net proceeds to us. A portion of the proceeds was used to pay off the remaining balance of $2.2 million on a note we entered into in March 2005 to purchase the shares of our common stock owned by a former officer and director and his wife. The increase in interest income is the result of the earnings on the remaining proceeds from the public offering and higher interest rates compared to the prior year.

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Income Taxes. We recorded income tax expense of $2.2 million for the first six months of 2007, an effective rate of 38.9%. In the same period in 2006, we recorded income tax expense of $2.8 million, which represented an effective rate of 40.5%. The decreased effective rate is the result of the benefit of tax-exempt interest income, coupled with an increase in the Domestic Manufacturing Deduction in 2007.

Net Income. Our net income for the three and six months ended June 30, 2007 was $823,000 ($0.05 per share basic and diluted) and $3.4 million ($0.21 per share basic and diluted), respectively, compared to $1.6 million ($0.10 per share basic and $0.09 per share diluted) and $4.1 million ($0.25 per share basic and diluted) for the same periods in 2006. Profitability decreased in the second quarter of 2007 as net sales decreased in the United States, coupled with the higher SGA expenses as discussed above.

Financial Condition, Liquidity and Capital Resources

During the first six months of 2007, we generated $2.9 million of net cash from operating activities, $313,000 was provided by investing activities, and we used $7.2 million in financing activities. This compares to $5.0 million of net cash provided by operating activities, $6.3 million used in investing activities, and $8.0 million generated by financing activities in the same period of 2006. Cash and cash equivalents decreased by $3.9 million to $5.5 million as of June 30, 2007 compared to December 31, 2006.

Significant changes in working capital items consisted of an increase in inventories of $904,000, an increase in prepaid expenses/other current assets of $201,000, an increase in other assets of $382,000, an increase in accounts payable and accrued expenses of $1.5 million, and an increase in refundable income taxes of $947,000 in the first six months of 2007. The increase in inventory is a result of the inventory levels being maintained of the new Slimplicity product line and lower than expected sales levels. The increase in prepaid expenses/other current assets represent the annual premium payments on most of the corporate insurance policies, which renew in March. The increase in other assets is primarily due to premiums paid in the first quarter of 2007 on corporate life insurance policies. The increase in accounts payable and accrued expenses is due to accruals for distributor incentive programs, and other accrued expenses related to our upcoming international distributor conference in August 2007. The increase in refundable income taxes is the result of our decrease in taxable income, coupled with the timing of estimated tax payments.

Investing activities during the first six months of 2007 consist of $621,000 for capital expenditures, along with net proceeds of $929,000 in short-term investments.

Financing activities in the first six months of 2007 included $6.4 million in treasury stock purchases, common stock dividends paid of $807,000, and $50,000 in proceeds from stock options and warrants exercised.

Stockholders’ equity decreased to $24.1 million at June 30, 2007 compared with $27.7 million at December 31, 2006. The decrease is due to the treasury stock purchases of $6.4 million and common stock dividends paid, offset by our net income during the first six months of 2007 of $3.4 million. Our working capital balance was $12.3 million at June 30, 2007 compared to $16.2 million at December 31, 2006. The current ratio at June 30, 2007 was 2.2 compared to 2.9 at December 31, 2006.

We also have a $5 million secured revolving credit facility with our primary lender that we entered into in June 2006. This facility replaces the previous agreement which had a $15 million limit, expires in April 2008, and any advances accrue interest at a variable interest rate based on LIBOR. The credit facility is secured by all of our assets. The facility includes covenants to maintain total stockholders’ equity of not less than $10.5 million, and that the ratio of borrowings under the facility to EBITDA shall not exceed 3.5 to 1.0. At June 30, 2007, we had not utilized any of the revolving line of credit facility and were in compliance with the minimum stockholders’ equity covenant.

Management believes that our internally generated funds and the borrowing capacity under the revolving line of credit facility will be sufficient to meet working capital requirements for the remainder of 2007.

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Critical Accounting Policies

A summary of our critical accounting policies and estimates is presented on pages 38 and 39 of our 2006 Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 15, 2007.

Item No. 3 - Quantitative and Qualitative Disclosures Regarding Market Risk

We are exposed to various market risks, primarily foreign currency risks and interest rate risks.

Foreign Currency Risk

Our earnings and cash flows are subject to fluctuations due to changes in foreign currency rates as we have several foreign subsidiaries and continue to explore expansion into other foreign countries. As a result, exchange rate fluctuations may have an effect on sales and gross margins. Accounting practices require that our results from operations be converted to U.S. dollars for reporting purposes. Consequently, our reported earnings in future periods may be significantly affected by fluctuations in currency exchange rates, generally increasing with a weaker U.S. dollar and decreasing with a strengthening U.S. dollar. Products manufactured by us for sale to our foreign subsidiaries are transacted in U.S. dollars.

From time to time, we enter into foreign exchange forward contracts with a financial institution to sell Canadian dollars in order to protect against currency exchange risk associated with expected future cash flows. We have accounted for these contracts as free standing derivatives, such that gains or losses on the fair market value of these forward exchange contracts are recorded as other income and expense in the consolidated statements of operations. The net change in the fair value of these forward contracts as of June 30, 2007 was a cumulative expense of $26,000. As of June 30, 2007, we had no hedging instruments in place to offset exposure to the Australian or New Zealand dollars, Mexican or Philippine pesos, the Malaysian ringgit, the Singapore dollar, the EU Euro, or the British pound.

There have been no other material changes in market risk exposures during the first six months of 2007 that affect the disclosures presented in Item 7A - “Quantitative and Qualitative Disclosures Regarding Market Risk” on pages 40 and 41 of our 2006 Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 15, 2007.

Item No. 4 - Controls and Procedures

Our management, under the supervision and with the participation of our Chief Executive Officer and Chief Financial Officer, has reviewed and evaluated the effectiveness of the design and operation of our disclosure controls and procedures as of June 30, 2007. Based on such review and evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that the disclosure controls and procedures were effective as of June 30, 2007, to ensure that the information required to be disclosed by us in the reports that we file or submit under the Securities Exchange Act of 1934, as amended, (a) is recorded, processed, summarized and reported within the time period specified in the SEC’s rules and forms and (b) is accumulated and communicated to our management, including the officers, as appropriate to allow timely decisions regarding required disclosure. There were no material changes in our internal control over financial reporting during the second quarter of 2007 that have materially affected or are reasonably likely to materially affect our internal controls over financial reporting.

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PART II - OTHER INFORMATION

Item No. 1A - Risk Factors

The below risk factor associated with our business activities has changed materially from the disclosure in our 2006 Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 15, 2007.

We are affected by extensive laws, governmental regulations, administrative determinations, court decisions and similar constraints, both domestically and abroad, and our or our distributors’ failure to comply with these restraints could lead to the imposition of significant penalties or claims, which could harm our financial condition and operating results.

In both domestic and foreign markets, the formulation, manufacturing, packaging, labeling, distribution, importation, exportation, licensing, sale and storage of our products are affected by extensive laws, governmental regulations, administrative determinations, court decisions and similar constraints. There can be no assurance that we or our distributors are in compliance with all of these regulations. Our or our distributors’ failure to comply with these regulations or new regulations could lead to the imposition of significant penalties or claims and could negatively impact our business. In addition, the adoption of new regulations or changes in the interpretations of existing regulations may result in significant compliance costs or discontinuation of product sales and may negatively impact the marketing of our products, resulting in significant loss of sales.

On April 12, 2006, the Federal Trade Commission issued its Notice of Proposed Rulemaking in respect of The Business Opportunity Rule, R511993. The proposed rule, if enacted in its current form, would likely cause us, as well as most other direct sellers, to be regulated as a seller of business opportunities in the United States. Under the current Business Opportunity Rule, we do not qualify as a seller of a business opportunity because we offer U.S. distributors the opportunity to join our business for $40, well below the $500 threshold required for a company to be subject to the current rule. The proposed rule would eliminate that threshold. In addition, the proposed rule would require all sellers of business opportunities to deliver written disclosure of certain information to a prospective purchaser seven days prior to the time the prospective purchaser could sign any agreement or make any payment in connection with the business opportunity. The information that a seller of a business opportunity would have to provide all prospective purchasers would include: (1) the seller’s and distributor’s identification information, (2) whether an earnings claim is made and, if so, provide a detailed earnings claim statement with substantiating information and certain representations relating to the earnings of other business opportunity purchasers, (3) legal actions involving deceptive practices or other matters filed against the seller, its affiliates and other related parties and/or the presenting distributor in the last 10 years, (4) whether a cancellation or refund policy is available and, if so, a statement describing the policy, (5) the number of business opportunity purchasers that have canceled within the past two years, and (6) a reference list of the 10 nearest current or past business opportunity purchasers to the prospect, with personal information available to allow the prospect to contact a listed purchaser. We, along with the Direct Selling Association, other direct selling companies, and other interested parties have filed comments with the FTC opposing adoption of the proposed rule in its current form and suggesting alternative means to regulate fraudulent business activities without imposing undue burdens on legitimate companies in the direct selling industry. According to information we have received from the Direct Selling Association, we expect that the adoption of a final rule will not likely occur until after public hearings and discussions are held between members of the direct selling industry and the staff of the Federal Trade Commission, which may delay adoption of the final rule a number of years and result in a final rule that is substantially different from the proposed rule. Notwithstanding the foregoing, if the business opportunity rule is adopted as proposed, it could negatively impact our business and result in a decrease in our ability to attract new distributors in the United States.

On June 22, 2007, the FDA announced a final rule establishing current good manufacturing practices, or cGMPs, affecting the manufacture, packing and holding of dietary supplements. The new rule creates standards to ensure that dietary supplements and dietary ingredients are not adulterated with contaminants or impurities and are labeled to accurately reflect the active ingredients and other ingredients in the products. It also includes requirements for designing and constructing physical plants, establishing quality control procedures, and testing manufactured dietary ingredients and dietary supplements, as well as requirements for maintaining records. Under the new rule, we are considered a small business and, accordingly, have until June 2009 to comply with the final rule. Currently, we are evaluating the impact of the final rule on our manufacturing facilities and procedures. If we are required to significantly alter our manufacturing facilities and/or procedures or make a material investment in order to comply with the final rule, it could have a material adverse impact on our financial condition and operating results.

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Item No. 2 - Unregistered Sales of Equity Securities and Use of Proceeds

ISSUER PURCHASES OF EQUITY SHARES

Period	Total Number of Shares Purchased		Average Price Paid per Share		Total Number of Shares Purchased as Part of Publicly Announced Programs		Approximate Dollar Value of Shares that May Yet Be Purchased Under the Plans or Programs(1)
April 1-30, 2007		61,105	$	10.97		61,105	$	18,096,000
May 1-31, 2007		145,703	$	10.43		145,703	$	16,577,000
June 1-30, 2007		85,775	$	10.40		85,775	$	15,685,000
Total		292,583				292,583

(1) In March 2005, the Company’s Board of Directors approved a share repurchase plan of up to $15 million over the following 36 months. As of June 30, 2007, only $685,000 was available under that plan. In May 2007, the Company’s Board of Directors approved another share repurchase plan of up to $15 million through April 2010.

Item No. 4 - Submission of Matters to a Vote of Security Holders

At the Annual Meeting of Shareholders on May 24, 2007, the following actions were submitted and approved by a vote of the shareholders:

1. Election of nine directors; and

2. Ratification of the Board’s selection of Ernst & Young LLP as our independent certified public accountants.

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A total of 14,490,724 shares (approximately 87% of our issued and outstanding shares) were represented by proxy or in person at the meeting. These shares were voted on the matters presented at the meeting as follows:

1.For the election of directors:

Name	Total Votes For		Total Votes Against or Withheld
Robert L. Montgomery		13,653,070		837,652
Carl W. Hastings		13,655,621		835,101
Donald L. McCain		13,196,388		1,294,334
Stephen M. Merrick		13,627,880		862,843
John B. Akin		13,973,968		516,754
Denis St. John		14,384,071		106,651
Robert M. Henry		14,461,214		29,508
Michael D. Smith		13,638,929		851,794
Patrick G. Doherty		14,356,738		133,985

2. Ratification of the Board of Directors selection of Ernst & Young LLP as our certified public accountants.

Total Votes For	Total Votes Against		Total Broker Non-Votes and Total Votes Abstain
14,460,281		7,482		22,957

Item No. 6 - Exhibits

Exhibit
Number	Document
10.1	Reliv International, Inc. Incentive Compensation Plan effective January 1, 2007 (incorporated by reference to Exhibit 10.1 to the Form 8-K of the Registrant filed May 31, 2007).
10.2	Robert L. Montgomery Employment Agreement dated June 19, 2007 (incorporated by reference to Exhibit 10.1 to the Form 8-K of the Registrant filed June 25, 2007).
31.1	Certification of Chief Executive Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act, as amended (filed herewith).
31.2	Certification of Chief Financial Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act, as amended (filed herewith).
32	Certification of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (filed herewith).

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

RELIV’ INTERNATIONAL, INC.

By:  /s/ Robert L. Montgomery 

Robert L. Montgomery,

Chairman of the Board of Directors,

President and Chief Executive Officer

Date: August 7, 2007

By:  /s/ Steven D. Albright

Steven D. Albright,

Chief Financial Officer (and accounting officer)

Date: August 7, 2007

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Exhibit Index

Exhibit
Number	Document
10.1	Reliv International, Inc. Incentive Compensation Plan effective January 1, 2007 (incorporated by reference to Exhibit 10.1 to the Form 8-K of the Registrant filed May 31, 2007).
10.2	Robert L. Montgomery Employment Agreement dated June 19, 2007 (incorporated by reference to Exhibit 10.1 to the Form 8-K of the Registrant filed June 25, 2007).
31.1	Certification of Chief Executive Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act, as amended (filed herewith).
31.2	Certification of Chief Financial Officer pursuant to Rule 13a-14(a) and Rule 15d-14(a) of the Securities Exchange Act, as amended (filed herewith).
32	Certification of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (filed herewith).

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