Reliv' International (RELV) 8-K Reliv International Reports Third-quarter Results

EXHIBIT 99

NEWS RELEASE

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Steve Albright	or:	Fred Nielson
Chief Financial Officer		Investor Relations
(636) 733-1305		(636) 733-1314

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RELIV INTERNATIONAL REPORTS THIRD-QUARTER RESULTS

CHESTERFIELD, Mo., Oct. 31, 2007 - Reliv International, Inc. (NASDAQ:RELV), maker of a proprietary line of soy-based nutritional supplements, today reported net sales for the third quarter of $25.1 million, compared to $29.8 million in the same quarter last year.

Net income for the third quarter equaled $900,557 or $0.06 per diluted share, compared to net income of $1.8 million or $0.11 per diluted share in the third quarter of 2006. Reliv reported U.S. sales of $22.0 million for the third quarter, compared to $26.8 million for the year-ago quarter. International net sales rose 3.9 percent to $3.1 million for the third quarter.

For the first nine months of 2007, net sales equaled $86.4 million compared to net sales of $88.8 million in the first nine months of 2006. Net income for the period was $4.3 million or $0.27 per diluted share compared to $5.9 million or $0.35 per diluted share last year.

The number of new distributors signing up with Reliv in the third quarter was comparable to the number from the third quarter last year. For the first nine months of this year, sponsorship has risen approximately 13 percent above the sponsorship level for the same period in 2006.

“We are pleased that our distributor growth strategy is on track as sponsorship numbers remain up for the year, but our overall performance was not satisfactory,” said Robert L. Montgomery, chairman, president and chief executive officer. “Compared to last year, the number of distributors reaching the Master Affiliate level has declined, leading to a drop in the average order size. Our focus now must be on generating sales growth,” he said.

“With that in mind, Reliv has launched a number of sales initiatives,” he added. “At our International Conference in August, we re-introduced the July 2006 Success from Home magazine, which prominently features Reliv. Since the conference, our U.S. distributors have used the magazine more effectively than they did after the initial launch of the publication in 2006, and we believe their efforts will play a role in boosting sales,” Montgomery said.

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Reliv also initiated a new sales promotion, called “Live the Dream,” at the International Conference. “This promotion rewards our top sales and sponsoring distributors in North America each month with bonuses and a luxury vacation in 2008. In addition, Reliv will celebrate its 20^th anniversary next year, and we will be promoting that celebration as a way to build sales and sponsorship,” Montgomery said.

During the third quarter, the company completed its revised distributor training by introducing a new module for Master Affiliates. “The new training is designed to show Master Affiliates how to continue building their businesses in order to reap greater financial rewards. We demonstrate that the most effective way to build their income is to teach their recruits to become Master Affiliates,” he said.

Earlier this year, Reliv introduced an improved basic training for new distributors, teaching them how to build their business to the Master Affiliate level.

The fourth quarter also marks national sales conferences in Reliv’s international markets. Earlier this month, the Australia/New Zealand region held its annual conference and a European regional conference was held in Germany, the largest sales event ever for Reliv in Europe. Approximately 100 of the top U.S. distributors were in attendance at the European meeting. In November, the Malaysia/Singapore and Mexico regions will hold their national conferences.

“The basics for our success remain the same,” Montgomery said. “Reliv makes nutrition simple with outstanding nutritional supplements and we offer individuals an outstanding business opportunity. Reliv will continue to invest in initiatives to increase retail sales, expand our distributor ranks and support their efforts to succeed,” he added.

Reliv will host a conference call to discuss the third quarter 2007 earnings with investors at 1:00 p.m. Eastern Time on October 31, 2007. The dial-in number for investors is 800-599-9795. The participant passcode is 64095026. To register, please call in 15 minutes prior to start of the call. A replay of this call will be available for one week by telephone from 3:00 p.m. Eastern by calling 888-286-8010 and using the passcode 10850380. A live web cast of this call will be available through the Investor Relations section of Reliv’s Web site,http://www.reliv.com/US/EN/Conference%20Calls%20Presentations.html. An online archive of the broadcast will be available on Reliv’s Web site in the Investor Relations section 24 hours after the call concludes.

About Reliv

Reliv International, Inc., based in suburban St. Louis, Mo., is a developer, manufacturer and marketer of a proprietary line of nutritional supplements addressing basic nutrition, specific wellness needs, weight management and sports nutrition. Reliv sells its products through an international network marketing system of approximately 70,500 independent distributors. Additional information about Reliv International, Inc. can be obtained on the Web at www.reliv.com.

-- FINANCIAL HIGHLIGHTS FOLLOW -

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Reliv International, Inc. and Subsidiaries
ADD ONE
Condensed Consolidated Balance Sheets
	September 30			December 31
	2007			2006
	(Unaudited)
Assets
Current Assets:
Cash and cash equivalents	$	7,723,550		$	9,332,810
Short-term investments		4,398,592			7,864,000
Accounts and notes receivable, less allowances of
$6,600 in 2007 and $6,200 in 2006		560,821			669,379
Accounts due from employees and distributors		270,337			223,246
Inventories		5,716,140			4,778,221
Other current assets		2,488,201			1,977,522
Total current assets		21,157,641			24,845,178
Other assets		2,993,114			2,639,537
Accounts due from employees and distributors		335,056			362,959
Net property, plant and equipment		9,414,792			9,434,546
Total Assets	$	33,900,603		$	37,282,220
Liabilities and Stockholders' Equity
Total current liabilities	$	8,932,233		$	8,615,256
Total non-current liabilities		1,124,580			933,113
Stockholders' equity		23,843,790			27,733,851
Total Liabilities and Stockholders' Equity	$	33,900,603		$	37,282,220
Consolidated Statements of Income
		Three months ended September 30						Nine months ended September 30
		2007			2006			2007			2006
		(Unaudited)			(Unaudited)			(Unaudited)			(Unaudited)
Product sales	$	22,501,899		$	26,779,859		$	77,450,784		$	79,812,178
Handling & freight income		2,619,260			2,999,544			8,958,556			9,011,644
Net Sales		25,121,159			29,779,403			86,409,340			88,823,822
Costs and expenses:
Cost of products sold		4,320,557			4,951,293			14,780,889			14,756,297
Distributor royalties and commissions		9,926,735			11,923,943			34,458,125			35,707,259
Selling, general and administrative		9,740,241			10,211,813			30,969,921			29,163,430
Total Costs and Expenses		23,987,533			27,087,049			80,208,935			79,626,986
Income from operations		1,133,626			2,692,354			6,200,405			9,196,836
Other income (expense):
Interest income		122,788			197,998			498,904			480,120
Interest expense		(159	)		(1,961	)		(732	)		(47,428	)
Other income		73,302			83,720			268,540			182,239
Income before income taxes		1,329,557			2,972,111			6,967,117			9,811,767
Provision for income taxes		429,000			1,168,000			2,623,000			3,937,000
Net Income	$	900,557		$	1,804,111		$	4,344,117		$	5,874,767
Earnings per common share - Basic	$	0.06		$	0.11		$	0.27		$	0.36
Weighted average shares		15,938,000			16,919,000			16,166,000			16,390,000
Earnings per common share - Diluted	$	0.06		$	0.11		$	0.27		$	0.35
Weighted average shares		16,171,000			17,050,000			16,374,000			16,712,000
Cash dividends declared per common share	$	-		$	-		$	0.05		$	0.05

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Reliv International, Inc. and Subsidiaries
ADD TWO
	The following tables summarize net sales by geographic market ranked by the date we began operations in each market.
Net sales by Market
(in thousands)
	Three months ended September 30,										Change From
	2007					2006					Prior Year
	Amount		% of sales			Amount		% of sales			Amount%
United States		22,009		87.6	%		26,784		89.9	%		(4,775	)	-17.8	%
Australia/New Zealand		715		2.8	%		701		2.4	%		14		2.0	%
Canada		378		1.5	%		414		1.4	%		(36	)	-8.7	%
Mexico		351		1.4	%		367		1.2	%		(16	)	-4.4	%
United Kingdom/Ireland		242		1.0	%		323		1.1	%		(81	)	-25.1	%
Philippines		809		3.2	%		594		2.0	%		215		36.2	%
Malaysia/Singapore		419		1.7	%		382		1.3	%		37		9.7	%
Germany		198		0.8	%		214		0.7	%		(16	)	-7.5	%
Consolidated Total		25,121		100.0	%		29,779		100.0	%		(4,658	)	-15.6	%
Net sales by Market
(in thousands)
		Nine months ended September 30,										Change From
		2007					2006					Prior Year
		Amount		% of sales			Amount		% of sales			Amount		%
United States		77,215		89.4	%		80,376		90.5	%		(3,161	)	-3.9	%
Australia/New Zealand		2,090		2.4	%		1,855		2.1	%		235		12.7	%
Canada		1,196		1.4	%		1,234		1.4	%		(38	)	-3.1	%
Mexico		1,155		1.3	%		1,011		1.1	%		144		14.2	%
United Kingdom/Ireland		781		0.9	%		915		1.0	%		(134	)	-14.6	%
Philippines		2,108		2.4	%		1,602		1.8	%		506		31.6	%
Malaysia/Singapore		1,173		1.4	%		1,297		1.5	%		(124	)	-9.6	%
Germany		691		0.8	%		534		0.6	%		157		29.4	%
Consolidated Total		86,409		100.0	%		88,824		100.0	%		(2,415	)	-2.7	%
The following table sets forth, as of September 30, 2007 and 2006, the number of our active distributors and Master Affiliates and above. The total number of active distributors includes Master Affiliates and above. We define an active distributor as one that enrolls as a distributor or renews its distributorship during the prior twelve months. Master Affiliates and above are distributors that have attained the highest level of discount and are eligible for royalties generated by Master Affiliates and above in their downline organization. Growth in the number of active distributors and Master Affiliates and above is a key factor in continuing the growth of our business.
Active Distributors and Master Affiliates and above by Market
		As of 9/30/2007					As of 9/30/2006					Change in %
		Active Distributors		Master Affiliates and Above			Active Distributors		Master Affiliates and Above			Active Distributors		Master Affiliates and Above
United States		57,420		13,600			52,760		15,660			8.8	%	-13.2	%
Australia/New Zealand		2,510		280			2,420		270			3.7	%	3.7	%
Canada		1,150		160			1,170		180			-1.7	%	-11.1	%
Mexico		1,380		220			1,130		220			22.1	%	0.0	%
United Kingdom/Ireland		790		120			910		150			-13.2	%	-20.0	%
Philippines		4,460		370			3,360		350			32.7	%	5.7	%
Malaysia/Singapore		2,230		310			2,750		380			-18.9	%	-18.4	%
Germany		560		140			320		110			75.0	%	27.3	%
Consolidated Total		70,500		15,200			64,820		17,320			8.8	%	-12.2	%
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