Reliv' International (RELV) 8-K Reliv International Reports Fourth-quarter Results

EXHIBIT 99

NEWS RELEASE

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Steve Albright	or:	Fred Nielson
Chief Financial Officer		Investor Relations
(636) 733-1305		(636) 733-1314

FOR IMMEDIATE DISTRIBUTION

RELIV INTERNATIONAL REPORTS FOURTH-QUARTER RESULTS

CHESTERFIELD, Mo., Feb. 27, 2008 - Reliv International, Inc. (NASDAQ:RELV), a wellness and direct selling company, today reported net sales for the fourth quarter of $24.6 million, compared to $28.6 million in the same quarter of 2006.

Net income for the fourth quarter equaled $697,000 or $0.04 per diluted share, compared to net income of $2.0 million or $0.12 per diluted share in the fourth quarter of 2006.

Reliv reported U.S. sales of $21.1 million for the fourth quarter, compared to $25.4 million for the same quarter in 2006. International net sales (sales outside of the U.S.) equaled $3.5 million compared to $3.2 million for the fourth quarter of 2006.

Net sales for 2007 equaled $111.1 million compared to $117.5 million for 2006. Net income for 2007 was $5.0 million or $0.31 per diluted share, compared to net income of $7.9 million or $0.47 per diluted share in 2006. International net sales for the year rose approximately 9 percent to $12.7 million due primarily to the weakening U.S. dollar.

Reliv’s distributor base ended the year at 69,970, representing a 7.7 percent increase over the size of the distributor base on Dec. 31, 2006.

“We are not pleased with our performance in 2007,” said Robert L. Montgomery, chairman, president and chief executive officer. “For the full year, we saw fewer distributor advancements and a resulting decline in the size of our average order. We need to reverse these trends in 2008 in order to achieve top-line and bottom-line growth,” he said.

“To boost sales and sponsoring, we are actively encouraging the increased use of sales tools by our field,” Montgomery said. “The sales tools include a new issue of Success from Home magazine that was launched last month, and a newspaper-style publication for use at this time mainly outside of the United States,” he added.

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“We also are sending our management team to special events around the United States to provide better support to distributors and to gain a more personal, effective understanding of their businesses,” he said. “We believe this will help motivate distributors to expand their businesses and achieve advancements more quickly.”

Reliv’s balance sheet remains solid. The company had $12.1 million in cash, cash equivalents and short-term investments as of Dec. 31, 2007. Reliv has no long-term debt. Cash from operations in 2007 was $4.8 million.

“Our success is built on two basic foundations,” Montgomery said. “One, we make nutrition simple by providing superb, proprietary nutritional supplements. Two, we offer distributors an outstanding business opportunity.”

“In addition, we still have tremendous growth opportunities in our existing markets. In 2008, Reliv reaches its 20^th anniversary,” Montgomery said. “We are focused on making this a special year by helping our distributors succeed through initiatives to increase retail sales and sponsorship.”

Reliv will host a conference call to discuss the fourth-quarter and full-year 2007 earnings with investors at 1:00 p.m. Eastern Time on Feb. 27, 2008. The dial-in number for investors is 888-680-0879. The participant passcode is 25881517. To register, please call in 15 minutes prior to start of the call. A replay of this call will be available for one week by telephone from 3:00 p.m. Eastern by calling 888-286-8010 and using the passcode 18905001. A live web cast of this call will be available through the Investor Relations section of Reliv’s Web site, http://www.reliv.com/US/EN/Conference%20Calls%20Presentations.html. An online archive of the broadcast will be available on Reliv’s Web site in the Investor Relations section 24 hours after the call concludes.

About Reliv

Reliv International, Inc., based in suburban St. Louis, Mo., is a developer, manufacturer and marketer of a proprietary line of nutritional supplements addressing basic nutrition, specific wellness needs, weight management and sports nutrition. Reliv sells its products through an international network marketing system of approximately 70,000 independent distributors. Additional information about Reliv International, Inc. can be obtained on the Web at www.reliv.com.

-- FINANCIAL HIGHLIGHTS FOLLOW -

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Condensed Consolidated Balance Sheets

	December 31,		December 31,
	2007		2006
	(Unaudited)		(Audited)
Assets
Current assets:
Cash and cash equivalents	$	11,694,699	$	9,332,810
Short-term investments		398,592		7,864,000
Accounts and notes receivable, less allowances of
$8,300 in 2007 and $6,200 in 2006		811,634		669,379
Accounts due from employees and distributors		204,705		223,246
Inventories		6,179,238		4,778,221
Other current assets		1,798,932		1,977,522
Total current assets		21,087,800		24,845,178
Other assets		2,999,903		2,639,537
Accounts due from employees and distributors		319,883		362,959
Net property, plant and equipment		9,199,185		9,434,546
Total assets	$	33,606,771	$	37,282,220
Liabilities and stockholders’ equity
Total current liabilities	$	8,574,257	$	8,615,256
Other non-current liabilities		1,227,313		933,113
Total stockholders’ equity		23,805,201		27,733,851
Total liabilities and stockholders’ equity	$	33,606,771	$	37,282,220

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Consolidated Statements of Operations

	Three months ended December 31,						Year ended December 31,
	2007			2006			2007			2006
	(Unaudited)			(Unaudited)			(Unaudited)			(Audited)
Product sales	$	22,014,462		$	25,685,242		$	99,465,246		$	105,497,420
Handling & freight income		2,633,702			2,958,093			11,592,258			11,969,737
Net sales		24,648,164			28,643,335			111,057,504			117,467,157
Costs and expenses:
Cost of products sold		4,319,638			4,763,607			19,100,527			19,519,904
Distributor royalties and commissions		9,840,619			11,419,767			44,298,744			47,127,026
Selling, general and administrative		9,393,401			9,553,099			40,363,322			38,716,529
Total costs and expenses		23,553,658			25,736,473			103,762,593			105,363,459
Income from operations		1,094,506			2,906,862			7,294,911			12,103,698
Other income (expense):
Interest income		135,542			212,475			634,446			692,595
Interest expense		(641	)		(2,728	)		(1,373	)		(50,156	)
Other income		45,591			74,727			314,131			256,966
Income before income taxes		1,274,998			3,191,336			8,242,115			13,003,103
Provision for income taxes		578,000			1,168,000			3,201,000			5,105,000
Net income	$	696,998		$	2,023,336		$	5,041,115		$	7,898,103
Earnings per common share - Basic	$	0.04		$	0.12		$	0.31		$	0.48
Weighted average shares		15,882,000			16,686,000			16,094,000			16,465,000
Earnings per common share - Diluted	$	0.04		$	0.12		$	0.31		$	0.47
Weighted average shares		15,977,000			16,812,000			16,303,000			16,727,000
Cash dividends declared per common share	$	0.050		$	0.050		$	0.100		$	0.100

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Net sales by Market

(in thousands)

	Three months ended December 31,										Change From
	2007					2006					Prior Year
	Amount		% of sales			Amount		% of sales			Amount			%
United States		21,132		85.7	%		25,408		88.7	%		(4,276	)		-16.8	%
Australia/New Zealand		854		3.5	%		695		2.4	%		159			22.9	%
Canada		437		1.8	%		403		1.4	%		34			8.4	%
Mexico		372		1.5	%		423		1.5	%		(51	)		-12.1	%
United Kingdom/Ireland		281		1.1	%		320		1.1	%		(39	)		-12.2	%
Philippines		834		3.4	%		595		2.1	%		239			40.2	%
Malaysia/Singapore		592		2.4	%		508		1.8	%		84			16.5	%
Germany		146		0.6	%		291		1.0	%		(145	)		-49.8	%
Consolidated Total		24,648		100.0	%		28,643		100.0	%		(3,995	)		-13.9	%

Net sales by Market

(in thousands)

	Year ended December 31,										Change From
	2007					2006					Prior Year
	Amount		% of sales			Amount		% of sales			Amount			%
United States		98,348		88.5	%		105,784		90.0	%		(7,436	)		-7.0	%
Australia/New Zealand		2,944		2.7	%		2,550		2.2	%		394			15.5	%
Canada		1,634		1.5	%		1,638		1.4	%		(4	)		-0.2	%
Mexico		1,526		1.4	%		1,433		1.2	%		93			6.5	%
United Kingdom/Ireland		1,062		1.0	%		1,235		1.1	%		(173	)		-14.0	%
Philippines		2,942		2.6	%		2,198		1.9	%		744			33.8	%
Malaysia/Singapore		1,765		1.5	%		1,805		1.5	%		(40	)		-2.2	%
Germany		837		0.8	%		824		0.7	%		13			1.6	%
Consolidated Total		111,058		100.0	%		117,467		100.0	%		(6,409	)		-5.5	%

The following table sets forth, as of December 31, 2007 and 2006, the number of our active distributors and Master Affiliates and above. The total number of active distributors includes Master Affiliates and above. We define an active distributor as one that enrolls as a distributor or renews its distributorship during the prior twelve months. Master Affiliates and above are distributors that have attained the highest level of discount and are eligible for royalties generated by Master Affiliates and above in their downline organization. Growth in the number of active distributors and Master Affiliates and above is a key factor in continuing the growth of our business.

Active Distributors and Master Affiliates and above by Market

	As of 12/31/2007				As of 12/31/2006				Change in %
	Active Distributors		Master Affiliates and Above		Active Distributors		Master Affiliates and Above		Active Distributors			Master Affiliates and Above
United States		56,920		13,890		52,880		16,580		7.6	%		-16.2	%
Australia/New Zealand		2,450		280		2,460		300		-0.4	%		-6.7	%
Canada		1,140		180		1,170		180		-2.6	%		0.0	%
Mexico		1,430		220		1,130		240		26.5	%		-8.3	%
United Kingdom/Ireland		780		120		910		160		-14.3	%		-25.0	%
Philippines		4,530		400		3,430		370		32.1	%		8.1	%
Malaysia/Singapore		2,170		350		2,560		410		-15.2	%		-14.6	%
Germany		550		150		420		130		31.0	%		15.4	%
Consolidated total		69,970		15,590		64,960		18,370		7.7	%		-15.1	%

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