Reliv' International (RELV) 8-K Entry into a Material Definitive Agreement

EXHIBIT 99.1

NEWS RELEASE

For more information, contact:

Steve Albright	or:	Fred Nielson
Chief Financial Officer		Investor Relations
(636) 733-1305		(636) 733-1314

FOR IMMEDIATE DISTRIBUTION

RELIV INTERNATIONAL REPORTS SECOND-QUARTER RESULTS;

RESTRUCTURES EUROPEAN OPERATIONS

CHESTERFIELD, Mo., July 30, 2008 - Reliv International, Inc. (NASDAQ:RELV), a nutrition and direct selling company, today reported net sales for the second quarter of $24.0 million, compared to net sales of $26.3 million in the second quarter last year.

Net income for the second quarter equaled $569,000 or $0.04 per diluted share, compared to net income of $823,000 or $0.05 per diluted share in the second quarter of 2007.

For the six months ended June 30, net sales equaled $52.2 million compared to $61.3 million in the first six months of 2007. Net income was $2.1 million in the first half of 2008, or $0.13 per diluted share, compared to $3.4 million or $0.21 per diluted share for the same period last year.

The company also announced a restructuring of its European operations and a related one-time charge of $110,000 after taxes. Excluding the one-time charge, second-quarter 2008 earnings would have been $679,000, but earnings per share would have remained at $0.04.

Under the restructuring, Reliv’s corporate office in Germany is closing, though the existing distribution center will continue to serve distributors in Germany and other European countries. Except for the distribution center, all other European operations now are being run out of Reliv’s United Kingdom office. Reliv expects the restructuring to achieve operating efficiencies moving forward. Distributors will still be able to build their businesses in each of the countries where Reliv currently operates.

As of June 30, 2008, Reliv’s distributor base totaled approximately 69,450, nearly equal to the number of distributors a year earlier.

Net sales in the United States equaled $20.4 million in the second quarter compared to net sales of $23.3 million in the second quarter of 2007. International net sales (sales outside of the United States) rose 16.6 percent in the second quarter to $3.5 million. Reliv’s Malaysia/Singapore region had the strongest gain among all Reliv markets in the quarter.

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Reliv International, Inc. and Subsidiaries

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“On a positive note, our sales gains outside of the U.S., particularly in Asia, are a bright spot for Reliv,” said Robert L. Montgomery, president, chairman and chief executive officer. “Asian sales gains have reduced operating losses by approximately 90 percent in that region compared to the first half of last year, and we expect consolidation in Europe to improve results in that region.

“But our key focus is turning around U.S. sales,” Montgomery said. “With that in mind, Reliv will announce new programs at our International Conference in August and in the following months related to products, retention and incentives that we expect to boost sales and recruiting,” he added.

Selling, general and administrative (SG&A) costs in this year’s second quarter were down compared to the SG&A expenses in the year-ago quarter. As a percentage of sales, however, SG&A increased to 40.0 percent vs. 38.8 percent in the second quarter of 2007.

Reliv had $11.9 million in cash, cash equivalents and short-term investments as of June 30. Reliv reported cash from operations for the first half of 2008 of $2.2 million. During the second quarter, Reliv repurchased 211,700 shares of its common stock.

Reliv announced a price increase across much of its U.S. product line to take effect Friday, Aug. 1. The increases were driven by rising ingredient and freight costs, and they range from 6 to 12 percent, depending on the product.

“I believe that the plans in place for the second half of 2008 offer Reliv a very good opportunity to return to top- and bottom-line growth,” Montgomery said. “The basics of our business remain in place: Reliv makes nutrition simple. Our products may help foster wellness through preventative means and can play a role in supporting the weight management efforts undertaken by millions of people. In addition, we offer distributors an outstanding business opportunity,” he added.

Reliv will host a conference call to discuss second-quarter earnings with investors at 1:00 p.m. Eastern Daylight Time on July 30. The dial-in number for investors is 888-680-0869. The participant passcode is 19464079. To register, please call in 15 minutes prior to start of the call. A replay of this call will be available for one week by telephone from 3:00 p.m. Eastern by calling 888-286-8010 and using the passcode 61697735. A live web cast of this call will be available through the Investor Relations section of Reliv’s Web site, http://www.reliv.com/US/EN/Conference%20Calls%20Presentations.html. An online archive of the broadcast will be available on Reliv’s Web site in the Investor Relations section 24 hours after the call concludes.

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Reliv International, Inc. and Subsidiaries

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About Reliv

Reliv International, Inc., based in suburban St. Louis, Mo., is a developer, manufacturer and marketer of a proprietary line of nutritional supplements addressing essential daily nutrition, sports nutrition, weight management and nutraceuticals. Reliv sells its products through an international network marketing system of approximately 69,450 independent distributors. Additional information about Reliv International, Inc. can be obtained on the Web at www.reliv.com.

--FINANCIAL HIGHLIGHTS FOLLOW -

Reliv International, Inc. and Subsidiaries
ADD THREE
Condensed Consolidated Balance Sheets
	June 30			December 31
	2008			2007
	(Unaudited)
Assets
Current Assets:
Cash and cash equivalents	$	10,352,319		$	11,694,699
Short-term investments		1,521,111			398,592
Accounts and notes receivable, less allowances of
$8,600 in 2008 and $8,300 in 2007		443,045			811,634
Accounts due from employees and distributors		238,842			204,705
Inventories		6,887,501			6,179,238
Other current assets		2,159,857			1,798,932
Total current assets		21,602,675			21,087,800
Other assets		3,032,874			2,999,903
Accounts due from employees and distributors		231,544			319,883
Net property, plant and equipment		9,128,400			9,199,185
Total Assets	$	33,995,493		$	33,606,771
Liabilities and Stockholders' Equity
Total current liabilities	$	8,825,433		$	8,574,257
Total non-current liabilities		1,156,335			1,227,313
Stockholders' equity		24,013,725			23,805,201
Total Liabilities and Stockholders' Equity	$	33,995,493		$	33,606,771
Consolidated Statements of Income
		Three months ended June 30						Six months ended June 30
		2008			2007			2008			2007
		(Unaudited	)		(Unaudited	)		(Unaudited	)		(Unaudited	)
Product sales	$	21,295,574		$	23,550,919		$	46,492,752		$	54,948,885
Handling & freight income		2,664,136			2,773,618			5,738,344			6,339,296
Net Sales		23,959,710			26,324,537			52,231,096			61,288,181
Costs and expenses:
Cost of products sold		4,110,910			4,398,940			8,945,436			10,460,332
Distributor royalties and commissions		9,422,481			10,602,827			20,544,853			24,531,390
Selling, general and administrative		9,589,478			10,199,831			19,521,277			21,229,680
Total Costs and Expenses		23,122,869			25,201,598			49,011,566			56,221,402
Income from operations		836,841			1,122,939			3,219,530			5,066,779
Other income (expense):
Interest income		100,691			163,514			235,564			376,116
Interest expense		(9,981	)		(447	)		(10,394	)		(573	)
Other income (expense)		17,523			98,305			(17,589	)		195,238
Income before income taxes		945,074			1,384,311			3,427,111			5,637,560
Provision for income taxes		376,000			561,000			1,332,000			2,194,000
Net Income	$	569,074		$	823,311		$	2,095,111		$	3,443,560
Earnings per common share - Basic	$	0.04		$	0.05		$	0.13		$	0.21
Weighted average shares		15,821,000			16,135,000			15,847,000			16,282,000
Earnings per common share - Diluted	$	0.04		$	0.05		$	0.13		$	0.21
Weighted average shares		15,821,000			16,308,000			15,847,000			16,453,000
Cash dividends declared per common share	$	0.05		$	0.05		$	0.05		$	0.05

Reliv International, Inc. and Subsidiaries
ADD FOUR
	The following tables summarize net sales by geographic market ranked by the date we began operations in each market.
Net sales by Market
(in thousands)
	Three months ended June 30,										Change From
	2008					2007					Prior Year
	Amount		% of sales			Amount		% of sales			Amount			%
United States		20,435		85.3	%		23,303		88.5	%		(2,868	)		-12.3	%
Australia/New Zealand		682		2.8	%		722		2.7	%		(40	)		-5.5	%
Canada		436		1.8	%		378		1.4	%		58			15.3	%
Mexico		481		2.0	%		393		1.5	%		88			22.4	%
United Kingdom/Ireland		270		1.1	%		252		1.0	%		18			7.1	%
Philippines		695		2.9	%		671		2.6	%		24			3.6	%
Malaysia/Singapore		850		3.6	%		424		1.6	%		426			100.5	%
Germany		111		0.5	%		182		0.7	%		(71	)		-39.0	%
Consolidated Total		23,960		100.0	%		26,325		100.0	%		(2,365	)		-9.0	%
Net sales by Market
(in thousands)
		Six months ended June 30,										Change From
		2008					2007					Prior Year
		Amount		% of sales			Amount		% of sales			Amount			%
United States		45,120		86.4	%		55,206		90.1	%		(10,086	)		-18.3	%
Australia/New Zealand		1,428		2.7	%		1,375		2.3	%		53			3.9	%
Canada		897		1.7	%		818		1.3	%		79			9.7	%
Mexico		880		1.7	%		804		1.3	%		76			9.5	%
United Kingdom/Ireland		557		1.1	%		539		0.9	%		18			3.3	%
Philippines		1,509		2.9	%		1,299		2.1	%		210			16.2	%
Malaysia/Singapore		1,492		2.8	%		754		1.2	%		738			97.9	%
Germany		348		0.7	%		493		0.8	%		(145	)		-29.4	%
Consolidated Total		52,231		100.0	%		61,288		100.0	%		(9,057	)		-14.8	%
The following table sets forth, as of June 30, 2008 and 2007, the number of our active distributors and Master Affiliates and above. The total number of active distributors includes Master Affiliates and above. We define an active distributor as one that enrolls as a distributor or renews its distributorship during the prior twelve months. Master Affiliates and above are distributors that have attained the highest level of discount and are eligible for royalties generated by Master Affiliates and above in their downline organization. Growth in the number of active distributors and Master Affiliates and above is a key factor in continuing the growth of our business.

Active Distributors and Master Affiliates and above by Market
	As of 6/30/2008				As of 6/30/2007				Change in %
	Active Distributors		Master Affiliates and Above		Active Distributors		Master Affiliates and Above		Active Distributors			Master Affiliates and Above
United States		55,070		10,080		56,930		13,200		-3.3	%		-23.6	%
Australia/New Zealand		2,420		220		2,510		280		-3.6	%		-21.4	%
Canada		1,230		150		1,130		150		8.8	%		0.0	%
Mexico		1,540		220		1,300		190		18.5	%		15.8	%
United Kingdom/Ireland		750		90		830		130		-9.6	%		-30.8	%
Philippines		4,900		430		3,990		300		22.8	%		43.3	%
Malaysia/Singapore		3,040		490		2,260		290		34.5	%		69.0	%
Germany		500		80		520		150		-3.8	%		-46.7	%
Consolidated Total		69,450		11,760		69,470		14,690		0.0	%		-19.9	%