Reliv' International (RELV) 8-K Reliv International Reports Second-Quarter Results

EXHIBIT 99.1

NEWS RELEASE

For more information, contact:

Steve Albright	Fred Nielson	Barry Murov
Chief Financial Officer	Investor Relations	Media Relations
(636) 733-1305	(636) 733-1314	(636) 733-1303

FOR IMMEDIATE RELEASE

Reliv International Reports Second-Quarter Results

CHESTERFIELD, Mo., July 30, 2009 – Reliv International, Inc. (NASDAQ:RELV), a nutrition and direct selling company, today reported second-quarter net sales of $20.1 million, down from net sales of $24.0 million in the same quarter last year.

Net income for the second quarter dropped to $410,000 from $569,000 and earnings per diluted share declined to $0.03 from $0.04 in the second quarter of 2008.

U.S. net sales in the quarter were $17.6 million, down 13.7 percent from the second quarter of last year.  Net sales in international markets declined to $2.4 million in this year’s second quarter from $3.5 million in the same quarter last year, but approximately 40 percent of the decline was due to the stronger U.S. dollar in 2009.

“Sales are down in large part, we believe, due to lower consumer spending and tight credit, both resulting from the poor economy.  But our business opportunity remains attractive in this market,” said Reliv Chairman, President and CEO Robert L. Montgomery.

“Consumers continue to face salary reductions, layoffs and furloughs, and we are seeing many people turning to us to help supplement their income,” Montgomery said.  “The number of new-distributor enrollments in the second quarter rose 6.2% compared to the second quarter of 2008,” he added.

The business opportunity was the focus of Reliv’s Financial Freedom Tour, a series of special events in more than 15 cities during June and July.  Senior executives spoke to approximately 4,500 people combined at those events.

“Looking forward, we have a great international conference planned for mid-August, where we’ll be making exciting announcements that we believe will boost our business,” he said.  “And we remain well positioned to capitalize on people’s need to find new sources of income and on their desire to improve their health,” Montgomery said.

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Reliv International, Inc. and Subsidiaries

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For the first half of 2009, net sales totaled $43.8 million compared to $52.2 million in the first six months of 2008.  Net income was $1.4 million or $0.10 per diluted share compared to $2.1 million or $0.13 per diluted share in last year’s first half.

As the result of improved working capital management, Reliv generated cash from operations of $2.6 million in the first half of 2009, 14 percent higher than cash generated in the first half of last year.  As of June 30, 2009, Reliv had cash and cash equivalents of $6.1 million.

Outstanding shares as of June 30, 2009, decreased by approximately 2 million shares since December 31, 2008, chiefly through buying out a large shareholder.  In the first half of this year, Reliv spent approximately $6.1 million repurchasing those shares.

“The basics of our business remain compelling,” Montgomery said.  “Reliv makes nutrition simple, and we offer an outstanding business opportunity for those who are seeking to supplement or replace a lost income.”

Reliv will host a conference call to discuss second-quarter earnings with investors. The conference call will be on July 30, 2009 at 1:00 p.m. Eastern. The dial-in number is 888-680-0878. The participant passcode is 39516769. A replay will be available for one week at 888-286-8010 using the passcode 17604036. A live webcast is available on the Investor Relations section of Reliv’s Web site at: http://www.reliv.com/US/EN/Conference%20Calls%20Presentations.html

An online archive of the webcast will be on Reliv’s Web site in the Investor Relations section, 24 hours after call concludes.

About Reliv

Reliv International, Inc., based in Chesterfield, Mo., is a developer, manufacturer and marketer of a proprietary line of nutritional supplements.  Reliv supplements address essential daily nutrition, weight loss and targeted solutions such as energy and performance enhancement, digestive health, women’s health and anti-aging.  Reliv sells its products through an international network marketing system of approximately 68,000 independent distributors.  Additional information about Reliv International, Inc. can be obtained on the Web at www.reliv.com.

—FINANCIAL HIGHLIGHTS FOLLOW –

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Condensed Consolidated Balance Sheets
	June 30			December 31
	2009			2008
	(Unaudited)
Assets
Current Assets:
Cash and cash equivalents	$	6,120,380		$	4,460,637
Accounts and notes receivable, less allowances of $15,900 in 2009 and $10,200 in 2008		318,463			494,689
Accounts due from employees and distributors		205,056			241,532
Inventories		6,299,035			6,221,954
Other current assets		1,642,150			2,176,802
Total current assets		14,585,084			13,595,614
Other assets		1,488,681			1,220,546
Accounts due from employees and distributors		119,920			164,462
Net property, plant and equipment		8,660,357			8,912,157
Total Assets	$	24,854,042		$	23,892,779
Liabilities and Stockholders' Equity
Total current liabilities	$	9,859,142		$	7,350,199
Total non-current liabilities		4,098,865			434,990
Stockholders' equity		10,896,035			16,107,590
Total Liabilities and Stockholders' Equity	$	24,854,042		$	23,892,779
Consolidated Statements of Income
	Three months ended June 30						Six months ended June 30
	2009			2008			2009			2008
	(Unaudited)			(Unaudited)			(Unaudited)			(Unaudited)
Product sales	$	17,772,137		$	21,295,574		$	38,938,318		$	46,492,752
Handling & freight income		2,280,992			2,664,136			4,905,801			5,738,344
Net Sales		20,053,129			23,959,710			43,844,119			52,231,096
Costs and expenses:
Cost of products sold		3,773,902			4,110,910			8,349,653			8,945,436
Distributor royalties and commissions		7,634,899			9,422,481			16,572,566			20,544,853
Selling, general and administrative		8,050,852			9,589,478			16,668,725			19,521,277
Total Costs and Expenses		19,459,653			23,122,869			41,590,944			49,011,566
Income from operations		593,476			836,841			2,253,175			3,219,530
Other income (expense):
Interest income		14,704			100,691			35,419			235,564
Interest expense		(41,384	)		(9,981	)		(50,934	)		(10,394	)
Other income (expense)		114,035			17,523			126,090			(17,589	)
Income before income taxes		680,831			945,074			2,363,750			3,427,111
Provision for income taxes		271,000			376,000			942,000			1,332,000
Net Income	$	409,831		$	569,074		$	1,421,750		$	2,095,111
Earnings per common share - Basic	$	0.03		$	0.04		$	0.10		$	0.13
Weighted average shares		12,821,000			15,821,000			13,556,000			15,847,000
Earnings per common share - Diluted	$	0.03		$	0.04		$	0.10		$	0.13
Weighted average shares		12,821,000			15,821,000			13,556,000			15,847,000
Cash dividends declared per common share	$	0.05		$	0.05		$	0.05		$	0.05

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Net sales by Market

(in thousands)

	Three months ended June 30,										Change From
	2009					2008					Prior Year
	Amount		% of sales			Amount		% of sales			Amount			%
United States		17,638		87.9	%		20,435		85.3	%		(2,797	)		-13.7	%
Australia/New Zealand		535		2.7	%		682		2.8	%		(147	)		-21.6	%
Canada		313		1.6	%		436		1.8	%		(123	)		-28.2	%
Mexico		345		1.7	%		481		2.0	%		(136	)		-28.3	%
Europe		305		1.5	%		381		1.6	%		(76	)		-19.9	%
Asia		917		4.6	%		1,545		6.5	%		(628	)		-40.6	%
Consolidated total		20,053		100.0	%		23,960		100.0	%		(3,907	)		-16.3	%

Net sales by Market
(in thousands)
	Six months ended June 30,										Change From
	2009					2008					Prior Year
	Amount		% of sales			Amount		% of sales			Amount			%
United States		39,019		89.0	%		45,120		86.4	%		(6,101	)		-13.5	%
Australia/New Zealand		1,051		2.4	%		1,428		2.7	%		(377	)		-26.4	%
Canada		648		1.5	%		897		1.7	%		(249	)		-27.8	%
Mexico		627		1.4	%		880		1.7	%		(253	)		-28.8	%
Europe		613		1.4	%		905		1.8	%		(292	)		-32.3	%
Asia		1,886		4.3	%		3,001		5.7	%		(1,115	)		-37.2	%
Consolidated total		43,844		100.0	%		52,231		100.0	%		(8,387	)		-16.1	%

The following table sets forth, as of June 30, 2009 and 2008, the number of our active distributors and Master Affiliates and above. The total number of active distributors includes Master Affiliates and above.  We define an active distributor as one that enrolls as a distributor or renews its distributorship during the prior twelve months.  Master Affiliates and above are distributors that have attained the highest level of discount and are eligible for royalties generated by Master Affiliates and above in their downline organization. Growth in the number of active distributors and Master Affiliates and above is a key factor in continuing the growth of our business.

Active Distributors and Master Affiliates and above by Market
	As of 6/30/2009				As of 6/30/2008				Change in %
	Active  Distributors		Master  Affiliates and  Above		Active Distributors		Master  Affiliates and  Above		Active Distributors			Master Affiliates and Above
United States		54,160		7,880		55,070		10,080		-1.7	%		-21.8	%
Australia/New Zealand		2,440		180		2,420		220		0.8	%		-18.2	%
Canada		1,230		120		1,230		150		0.0	%		-20.0	%
Mexico		1,820		210		1,540		220		18.2	%		-4.5	%
Europe		1,090		160		1,250		170		-12.8	%		-5.9	%
Asia		7,300		840		7,940		920		-8.1	%		-8.7	%
Consolidated total		68,040		9,390		69,450		11,760		-2.0	%		-20.2	%

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