Reliv' International (RELV) 8-K Reliv International Reports Fourth-Quarter

EXHIBIT 99

NEWS RELEASE

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Reliv International Reports Fourth-Quarter

and Full-Year Financial Results for 2012

CHESTERFIELD, Missouri, March 6, 2013 – Reliv International, Inc. (NASDAQ:RELV), a maker of nutritional supplements that promote optimal health, today reported its financial results for the fourth quarter and full year of 2012.

Fourth-Quarter Results

Reliv reported net sales of $16.91 million for the fourth quarter of 2012, compared with sales of $16.89 million for the fourth quarter of 2011, an increase of 0.1 percent. U.S. sales declined by 3.2 percent for the quarter compared with the same quarter in 2011. International sales for the quarter increased 13.1 percent, led by significant growth in Europe, which reported an increase of 49.5 percent.

Reliv reported net income of $437,000, or $0.03 per diluted share, for the fourth quarter of 2012 compared with net income of $320,000, or $0.03 per diluted share, for the fourth quarter of 2011. Income from operations for the fourth quarter of 2012 was $611,000 compared with $471,000in the same quarter of 2011.

Full-Year Results

Reliv reported net sales of $68.71 million for 2012 compared with net sales of $73.88 million in 2011. U.S. net sales decreased from $60.88 million to $53.80 million. Net sales in Reliv’s foreign markets for 2012 increased 14.7 percent compared with net sales for 2011. Net sales were particularly strong in Europe, where net sales increased by $2.73 million, or 72.7 percent. Growth in the European market in 2012 was driven by strong increases in new distributor enrollments and new Master Affiliate qualifications, along with the launch of Reliv NOW^® with LunaRich^® in October 2012.

Net income for 2012 was $1.36 million compared with $1.05 millionin 2011. Diluted earnings per share were $0.11 in 2012 compared with $0.08 in 2011.

“The net sales increase in the fourth quarter of 2012 compared with the fourth quarter of 2011 marks the first quarterly year-over-year net sales increase in more than five years at Reliv,” said Robert L. Montgomery, chairman and chief executive officer of Reliv. “We believe that with continuing growth in Europe and initiatives underway worldwide it is the first of many to come.”

“Reliv Europe has recorded 13 straight quarters of year-over-year growth and continues to show strong momentum,” he added. “When compared to the previous year, the number of distributors in Europe increased 79.7 percent in 2012 after climbing 77.4 percent in 2011. We expect to officially open in France in the spring of 2013, our 16^th country of operation. We expect France to provide continued opportunities, momentum and improved economies of scale.”

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Reliv International Fourth-Quarter Financial Results

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“In the United States, Reliv expanded its exclusive LunaRich product line with the January 2013 introduction of LunaRich X™ (concentrated lunasin in capsule form). We also launched a new points-based LunaRich wellness system, which is an easy-to-understand way for our distributors to share LunaRich products and for customers to design their own LunaRich regimen. We believe this system, the first of its kind at Reliv, will help make the leading-edge science of lunasin easier to understand and make our LunaRich products easier to use,” Montgomery said.

“In coordination with our public relations agency, we developed an aggressive campaign to build awareness of lunasin and LunaRich,” he added. “LunaRich products have appeared on local TV and in newspapers across the country, and we now are targeting national mainstream media. We believe such exposure will lead to increased demand for our products.”

“On March 1, 2013, we implemented a new pricing structure. As the result of higher commodity and ingredient costs, we increased prices — our first in more than four years — however, we also increased servings per unit and cut shipping fees. The resulting price per serving is only pennies higher for most products, and we believe the reduced shipping will help eliminate a common point-of-sale objection,” Montgomery said.

“Our strategic objective to simplify our business and increase efficiency continues to produce results,” he added. Reliv reported a reduction in selling, general and administrative expenses of $175,000for the fourth quarter of 2012 and $1.93 million for all of 2012 compared with the prior-year periods. Reliv had cash and cash equivalents of $5.80 million as of December 31, 2012, a decrease of $1.37 million from the balance as of December 31, 2011. Net cash generated from operating activities decreased to $2.47 million in 2012 from $2.79 million in 2011.

As of December 31, 2012, Reliv had 57,430 distributors – an increase of 0.7 percent from December 31, 2011 – of which 7,060 are Master Affiliate level and above. Master Affiliate is the level at which distributors are eligible to earn generation royalties.

About Reliv International, Inc.
Reliv International, Inc., based in Chesterfield, Missouri, produces nutritional supplements that promote optimal nutrition along with premium skincare products. Reliv supplements address essential nutrition, weight loss, athletic performance, digestive health, women's health, anti-aging and healthy energy. The company sells its products through an international network marketing system of independent distributors in 15 countries. Learn more about Reliv at www.reliv.com, or on Facebook, Twitter or YouTube.

Statements made in this news release that are not historical facts are “forward-looking” statements (as defined in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties and are subject to change at any time. These forward-looking statements may include, but are not limited to, statements containing words such as “may,” “should,” “could,” “would,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue” or similar expressions. Factors that could cause actual results to differ are identified in the public filings made by Reliv with the Securities and Exchange Commission. More information on factors that could affect Reliv’s business and financial results are included in its public filings made with the Securities and Exchange Commission, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, copies of which are available on the Company’s web site,www.reliv.com.

--FINANCIAL HIGHLIGHTS FOLLOW –

Reliv International, Inc. and Subsidiaries
ADD TWO
Condensed Consolidated Balance Sheets
	December 31,		December 31,
	2012		2011
	(Unaudited)		(Audited)
Assets
Current assets:
Cash and cash equivalents	$	5,801,042	$	7,174,213
Accounts receivable, less allowances of
$35,700 in 2012 and $70,300 in 2011		247,087		334,828
Accounts due from employees and distributors		109,346		43,191
Inventories		5,262,916		4,723,773
Other current assets		1,070,301		1,136,376
Total current assets		12,490,692		13,412,381
Other assets		4,212,442		1,987,213
Intangible assets, net		1,443,635		1,597,644
Net property, plant and equipment		7,111,772		7,421,947
Total assets	$	25,258,541	$	24,419,185
Liabilities and stockholders’ equity
Total current liabilities	$	6,614,631	$	6,110,449
Long-term debt, less current maturities		2,401,312		3,566,175
Other non-current liabilities		660,728		256,710
Total stockholders’ equity		15,581,870		14,485,851
Total liabilities and stockholders’ equity	$	25,258,541	$	24,419,185

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Reliv International, Inc. and Subsidiaries
ADD THREE
Consolidated Statements of Operations
	Three months ended December 31,						Year ended December 31,
	2012			2011			2012			2011
	(Unaudited)			(Unaudited)			(Unaudited)			(Audited)
Product sales	$	15,016,025		$	15,007,686		$	61,097,180		$	65,701,343
Handling & freight income		1,892,979			1,877,845			7,612,709			8,178,557
Net sales		16,909,004			16,885,531			68,709,889			73,879,900
Costs and expenses:
Cost of products sold		3,511,453			3,468,769			13,685,581			15,105,416
Distributor royalties and commissions		6,326,940			6,312,062			25,839,621			27,629,167
Selling, general and administrative		6,459,156			6,634,021			27,472,807			29,400,219
Total costs and expenses		16,297,549			16,414,852			66,998,009			72,134,802
Income from operations		611,455			470,679			1,711,880			1,745,098
Other income (expense):
Interest income		42,557			7,662			129,415			40,508
Interest expense		(17,164	)		(33,618	)		(99,502	)		(138,967	)
Other income		29,663			10,635			406,176			24,518
Income before income taxes		666,511			455,358			2,147,969			1,671,157
Provision for income taxes		230,000			135,000			789,000			623,000
Net income	$	436,511		$	320,358		$	1,358,969		$	1,048,157
Earnings per common share - Basic	$	0.03		$	0.03		$	0.11		$	0.08
Weighted average shares		12,504,000			12,409,000			12,500,000			12,429,000
Earnings per common share - Diluted	$	0.03		$	0.03		$	0.11		$	0.08
Weighted average shares		12,643,000			12,410,000			12,654,000			12,429,000
Cash dividends declared per common share	$	0.01		$	0.01		$	0.03		$	0.04

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Reliv International, Inc. and Subsidiaries
ADD FOUR
Net sales by Market
(in thousands)
	Three months ended December 31,										Change From Prior Year
	2012					2011
	Amount		% of sales			Amount		% of sales			Amount			%
United States		13,015		77.0	%		13,444		79.6	%		(429	)		-3.2	%
Australia/New Zealand		629		3.7	%		597		3.5	%		32			5.4	%
Canada		491		2.9	%		470		2.8	%		21			4.5	%
Mexico		224		1.3	%		219		1.3	%		5			2.3	%
Europe		1,757		10.4	%		1,175		7.0	%		582			49.5	%
Asia		793		4.7	%		981		5.8	%		(188	)		-19.2	%
Consolidated total		16,909		100.0	%		16,886		100.0	%		23			0.1	%

Net sales by Market
(in thousands)
	Year ended December 31,										Change From Prior Year
	2012					2011
	Amount		% of sales			Amount		% of sales			Amount			%
United States		53,801		78.3	%		60,884		82.4	%		(7,083	)		-11.6	%
Australia/New Zealand		2,111		3.1	%		2,374		3.2	%		(263	)		-11.1	%
Canada		1,861		2.7	%		2,139		2.9	%		(278	)		-13.0	%
Mexico		1,056		1.5	%		1,201		1.6	%		(145	)		-12.1	%
Europe		6,481		9.4	%		3,753		5.1	%		2,728			72.7	%
Asia		3,400		5.0	%		3,529		4.8	%		(129	)		-3.7	%
Consolidated total		68,710		100.0	%		73,880		100.0	%		(5,170	)		-7.0	%

The following table sets forth, as of December 31, 2012 and 2011, the number of our active distributors and Master Affiliates and above. The total number of active distributors includes Master Affiliates and above. We define an active distributor as one that enrolls as a distributor or renews its distributorship during the prior twelve months. Master Affiliates and above are distributors that have attained the highest level of discount and are eligible for royalties generated by Master Affiliates and above in their downline organization. Growth in the number of active distributors and Master Affiliates and above is a key factor in continuing the growth of our business.

Active Distributors and Master Affiliates and above by Market
	As of 12/31/2012				As of 12/31/2011				Change From Prior Year
	Active Distributors		Master Affiliates and Above		Active Distributors		Master Affiliates and Above		Active Distributors			Master Affiliates and Above
United States		40,470		5,150		43,280		6,080		-6.5	%		-15.3	%
Australia/New Zealand		1,790		190		1,950		170		-8.2	%		11.8	%
Canada		1,280		230		1,300		220		-1.5	%		4.5	%
Mexico		1,680		150		1,260		220		33.3	%		-31.8	%
Europe		6,920		740		3,850		430		79.7	%		72.1	%
Asia		5,290		600		5,370		550		-1.5	%		9.1	%
Consolidated total		57,430		7,060		57,010		7,670		0.7	%		-8.0	%

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