Reliv' International (RELV) 8-K Results of Operations and Financial Condition

EXHIBIT 99

NEWS RELEASE

FOR FURTHER INFORMATION, CONTACT:

Steven D. Albright	Fred A. Nielson	Al Palombo
Chief Financial Officer	Investor Relations	Cameron Associates
(636) 537-9715	(636) 733-1314	212-554-5488

Relìv International First Quarter 2005 Net Profits Rise 26 Percent

On Net Sales Growth of 23 Percent

FOR IMMEDIATE RELEASE

CHESTERFIELD, MO, May 4, 2005 -- Relìv International, Inc. (Nasdaq/NM - RELV), an international manufacturer and network marketer of nutritional supplements and other food technology products, today announced its results of operations for the three months ended

March 31, 2005.

Relìv produced a 26 percent gain in net income available to common shareholders during the first quarter of 2005, generating earnings of $2.06 million, or $0.12 per diluted share, compared to $1.63 million, or $0.10 per diluted share, in the same period last year. Reliv’s worldwide net sales grew 23 percent during the first quarter of 2005, reaching $29.0 million – up from the $23.5 million reported in the first quarter of 2004.

Commenting on the results of the quarter, Robert L. Montgomery, President and Chief Executive Officer of Relìv, stated, “Reliv’s increased earnings are primarily attributable to the continued strong performance of its operations in its largest market, the United States – where first quarter net sales grew 26 percent compared to the first quarter of 2004. This marks the 12^th consecutive quarter in which Relìv’s U.S. sales grew at least 20 percent compared to the prior-year period.”

Sales from international markets advanced 4 percent – with sales increases in Canada (up 14 percent), the Philippines (up 15 percent), the United Kingdom (up 16 percent) and Malaysia/Singapore (up 17 percent). First quarter sales also included sales from a new product – CardioSentials™ – introduced in February 2005. This new dietary supplement, shown through an independent clinical study to be safe and effective in supporting healthy cardiovascular function, generated over a million dollars in net sales during its initial roll-out period in the first quarter of 2005.

Mr. Montgomery commented further, “Even with our existing product line, Relìv has been performing at a very high level, thanks to the outstanding efforts of our independent distributors. It’s exciting now to add our new CardioSentials™ product to our proven line-up of nutritional supplements – providing one more tool to fuel our continued growth.”

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Relìv International, Inc.

Mr. Montgomery also noted that Relìv continues to see strong results from its efforts to recruit new distributors for its marketing network. Relìv’s worldwide distributor count was 14 percent higher on March 31, 2005 than it was at the same point last year.

“Work is proceeding on Reliv’s expansion into Germany,” Mr. Montgomery continued, “with sales planned to commence in the fall of 2005. We are excited about the level of distributor enthusiasm generated by this expansion and are eager to begin operations in this outstanding market.”

About Reliv International:

Relìv International, Inc., based in suburban St. Louis, manufactures and distributes several lines of food products, including nutritional and fiber supplements, diet management products, functional foods, sports drink mixes and a line of premium skin care products. Its proprietary product lines include an extensive line of soy-based products. Relìv International’s common stock trades on The Nasdaq Stock Market^® under the symbol RELV.

First Quarter 2005 Conference Call Information:

Reliv will host a conference call to discuss the first quarter 2005 earnings with investors at 1:00 p.m. Eastern Time on May 4, 2005. The dial-in number for investors is 800-265-0241. Participant pass code is 19203050. To register, please call in 15 minutes prior to start of call. A replay of this call will be available for one week by telephone from 3:00 p.m. Eastern by calling 888-286-8010 and using pass code 47161438. A live web cast of this call will be available through the Investor Relations section of Reliv’s Web site, http://www.reliv.com/us/investor. An online archive of the broadcast will be available on Reliv’s Web site in the Investor Relations section twenty-four hours after the call concludes. Please access the web site at least 15 minutes before the scheduled conference call to register.

NOTE: Any statement released by Relìv International, Inc. that is forward looking is made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that forward-looking statements involve risk and uncertainties that may affect Reliv’s business prospect and performance. This includes economic, competitive, governmental, technological and other factors described in Reliv’s filings with the SEC on forms 10-K and 10-Q.

– FINANCIAL HIGHLIGHTS FOLLOW –

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Reliv International, Inc. and Subsidiaries

Condensed Consolidated Balance Sheets

	March 31 2005		December 31 2004
	(Unaudited)
Assets
Current Assets:
Cash and cash equivalents	$	14,417,336	$	10,151,503
Accounts and notes receivable, less allowances of
$11,700 in 2005 and $11,500 in 2004		726,523		872,592
Accounts due from employees and distributors		184,983		70,620
Inventories		5,815,888		5,896,782
Other current assets		2,233,685		2,627,118
Total current assets		23,378,415		19,618,615
Other assets		1,826,530		1,409,903
Net property, plant and equipment		9,920,982		9,968,149
Total Assets	$	35,125,927	$	30,996,667
Liabilities and Stockholders’ Equity
Total current liabilities	$	10,416,224	$	8,151,968
Total non-current liabilities		7,731,037		4,653,946
Stockholders’ equity		16,978,666		18,190,753
Total Liabilities and Stockholders’ Equity	$	35,125,927	$	30,996,667

Consolidated Statements of Income

	Three months ended March 31
	2005			2004
	(Unaudited)			(Unaudited)
Sales at Retail	$	41,955,220		$	33,859,141
Less: Distributor allowances on product purchases		12,976,124			10,381,309
Net Sales		28,979,096			23,477,832
Costs and expenses:
Cost of products sold		4,943,304			3,854,279
Distributor royalties and commissions		11,711,716			9,320,390
Selling, general and administrative		8,963,286			7,520,950
Total Costs and Expenses		25,618,306			20,695,619
Income from operations		3,360,790			2,782,213
Other income (expense):
Interest expense, net		(15,467	)		(44,761	)
Other income, net		3,066			14,195
Income before income taxes		3,348,389			2,751,647
Provision for income taxes		1,285,000			1,110,000
Net Income		2,063,389			1,641,647
Preferred dividends accrued and paid		—			12,292
Net income available to common shareholders	$	2,063,389		$	1,629,355
Earnings per common share
Basic	$	0.13		$	0.11
Diluted	$	0.12		$	0.10
Weighted average shares of common stock
and common stock equivalents outstanding
Basic		16,479,000			15,178,000
Diluted		17,162,000			16,959,000

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Reliv International, Inc. and Subsidiaries

Active Distributors and Master Affiliates by Region

	as of 3/31/2005				as of 3/31/2004				Change in %
	Distributors		Master Affiliates		Distributors		Master Affiliates		Distributors			Master Affiliates
United States		49,040		11,170		43,420		8,410		12.9	%		32.8	%
Australia/New Zealand		3,010		220		2,640		200		14.0	%		10.0	%
Canada		1,430		170		1,250		150		14.4	%		13.3	%
Mexico		7,900		470		7,420		710		6.5	%		-33.8	%
United Kingdom/Ireland		470		40		430		40		9.3	%		0.0	%
Philippines		6,360		500		6,540		520		-2.8	%		-3.8	%
Malaysia/Singapore		4,850		710		2,440		270		98.8	%		163.0	%
Consolidated total		73,060		13,280		64,140		10,300		13.9	%		28.9	%

** 30 **

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