Reliv' International (RELV) 8-K Results of Operations and Financial Condition

Exhibit 99.1

NEWS RELEASE                                   

For more information, contact:

Steve Albright

Chief Financial Officer

(636) 733-1305                         

FOR IMMEDIATE DISTRIBUTION

Reliv International Reports Fourth-Quarter

and Full-Year Financial Results for 2018

CHESTERFIELD, MO, March 29, 2019 – Reliv International, Inc. (NASDAQ:RELV), a maker of nutritional supplements that promote optimal health, today reported its financial results for the fourth quarter and full year of 2018.

Fourth-Quarter Results

Reliv reported net sales of $9.3 million for the fourth quarter of 2018, compared with net sales of $9.9 million for the fourth quarter of 2017. U.S. net sales decreased by 6.7 percent for the quarter compared with the same quarter in 2017. Net sales outside of the United States decreased by 4.6 percent in the fourth quarter of 2018 compared to the prior-year quarter. Net sales in Asia and Mexico were up 35.5 percent and 35.1 percent, respectively, in the fourth quarter; however, sales in Europe decreased by 17.7 percent.

Reliv reported a net loss of $145,000, or loss of $0.08 per diluted share, for the fourth quarter of 2018 compared with a net loss of $382,000, or a loss of $0.21 per diluted share, for the fourth quarter of 2017. The loss from operations for the fourth quarter of 2018 was $169,000 compared to income from operations of $141,000 in the same period in 2017. Income tax expense was $517,000 for the fourth quarter of 2017 primarily the result of non-cash adjustments to our deferred tax assets, including a $509,000 valuation allowance recorded against the value of net operating loss carryforwards in our European subsidiary.

Full-Year Results

Reliv reported net sales of $36.1 million for 2018 compared with net sales of $41.8 million in 2017. U.S. net sales decreased to $27.7 million from $32.5 million, a decline of 14.8 percent.

Net sales in Reliv’s foreign markets for 2018 decreased 9.4 percent compared with net sales for 2017. The decline in net sales in Europe represented a significant portion of the decrease in foreign sales. Net sales in Europe declined by 13.2 percent in 2018 compared to the prior year. Net sales in Asia increased by 3.8 percent in 2018 compared to the prior year.

The net loss for 2018 was $1.9 million (loss per diluted share of $1.03) compared to a net loss of $697,000 (loss per diluted share of $0.38) in 2017. The loss from operations for 2018 was $1.9 million compared to a loss from operations of $183,000 in 2017. Selling, general, and administrative expenses were $16.5 million versus $17.9 million in 2017. Income tax expense for 2018 was $98,000 compared to $545,000 in 2017, with the 2017 income tax expense primarily the result of the deferred tax adjustments made in the fourth quarter of 2017.

“We continue the work from 2018 to grow sales through improved business development support to our distributors coupled with incentive programs that reward those that develop new business,” said Ryan A. Montgomery, Chief Executive Officer.

Business development support includes the development of web-based training for onboarding new distributors and regular updates to online tools such as the corporate website, replicating websites for distributor, and the mobile app. “We also have incentives and promotions in place to reward ‘new business volume’ development throughout much of 2019, culminating in an incentive trip later this fall,” Montgomery commented. “In addition to the new business development tools and support, we continue to focus on building a loyal and repeat customer base. Free shipping incentives for Preferred Customers recurring orders have led to increased sponsoring at the customer level,” added Montgomery.

“From a product development perspective, we are pursuing exciting concepts and new developments to be announced throughout 2019.”

Another feature recently added to the Reliv compensation plan is to pay wholesale profit to distributors on a weekly basis. “This puts a portion of the rewards of our compensation plan back into a distributor’s pocket quicker, which can have a positive impact on the success of a distributor and improve retention,” said Montgomery.

In international operations, Montgomery noted the growth in the Philippines and Mexico, especially in the latter half of 2018. “We are very pleased with the results in these markets, and we will provide them with the resources needed to continue that trend.”

Reliv had cash and cash equivalents of $2.0 million as of December 31, 2018, compared to $3.3 million as of December 31, 2017. Net cash used in operating activities was $1.2 million in 2018 compared to $157,000 of cash used in operations in the prior-year period.

As of December 31, 2018, Reliv had 30,370 Distributors and Preferred Customers – a decrease of 9.7 percent from December 31, 2017 – of which 3,370 are Master Affiliate level and above. The number of Master Affiliates decreased by 13.8 percent compared to the year-ago total. Master Affiliate is the level at which Distributors are eligible to earn generation royalties.

About Reliv International, Inc. 

Reliv International, based in Chesterfield, MO, produces nutritional supplements that promote optimal nutrition. Reliv supplements address core nutrition and targeted solutions. Reliv is the exclusive provider of LunaRich® products, which optimize levels of lunasin, a soy peptide that works at the epigenetic level to promote optimal health. The company sells its products through an international network marketing system of independent distributors in 14 countries. Learn more about Reliv at reliv.com, or on Facebook, Twitter or Instagram.

Statements made in this news release that are not historical facts are “forward-looking” statements (as defined in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties and are subject to change at any time. These forward-looking statements may include, but are not limited to, statements containing words such as “may,” “should,” “could,” “would,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue” or similar expressions. Factors that could cause actual results to differ are identified in the public filings made by Reliv with the Securities and Exchange Commission. More information on factors that could affect Reliv’s business and financial results are included in its public filings made with the Securities and Exchange Commission, including its Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, copies of which are available on the Company’s web site, reliv.com.

--FINANCIAL HIGHLIGHTS FOLLOW –

Reliv International, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets
	December 31			December 31
	2018			2017
	(Unaudited)			(Audited)
Assets
Current Assets:
Cash and cash equivalents	$	1,989,974		$	3,272,788
Accounts receivable, less allowances of $5,000 in 2018 and $26,300 in 2017		400,759			29,760
Accounts and note due from employees and distributors		151,222			138,497
Inventories		2,954,947			4,555,485
Assets held for sale		2,124,939			-
Other current assets		464,165			399,154
Total current assets		8,086,006			8,395,684
Other assets		3,569,309			3,916,551
Cash surrender value of life insurance		-			3,086,522
Net property, plant and equipment		4,698,550			5,677,239
Total Assets	$	16,353,865		$	21,075,996
Liabilities and Stockholders' Equity
Accounts payable and accrued expenses	$	3,915,390		$	3,212,634
Current portion of long-term debt		-			3,045,421
Other noncurrent liabilities		445,611			453,354
Stockholders' equity		11,992,864			14,364,587
Total Liabilities and Stockholders' Equity	$	16,353,865		$	21,075,996
Consolidated Statements of Operations
	Three months ended December 31						Year ended December 31
	2018			2017			2018			2017
	(Unaudited)			(Unaudited)			(Unaudited)			(Audited)
Product sales	$	8,788,666		$	9,271,433		$	33,918,169		$	38,751,357
Handling & freight income		527,050			663,616			2,197,572			3,037,425
Net Sales		9,315,716			9,935,049			36,115,741			41,788,782
Costs and expenses:
Cost of products sold		2,619,785			2,287,759			9,709,743			9,401,406
Distributor royalties and commissions		2,890,639			3,432,631			11,749,604			14,685,553
Selling, general and administrative		3,974,045			4,073,412			16,520,885			17,885,226
Total Costs and Expenses		9,484,469			9,793,802			37,980,232			41,972,185
Income (loss) from operations		(168,753	)		141,247			(1,864,491	)		(183,403	)
Other income (expense):
Interest income		22,922			25,271			93,054			101,901
Interest expense		(2,361	)		(29,782	)		(95,556	)		(109,254	)
Other income (expense)		53,411			(1,673	)		61,652			38,844
Income (loss) before income taxes		(94,781	)		135,063			(1,805,341	)		(151,912	)
Provision for income taxes		50,000			517,000			98,000			545,000
Net loss	$	(144,781	)	$	(381,937	)	$	(1,903,341	)	$	(696,912	)
Loss per common share - Basic	$	(0.08	)	$	(0.21	)	$	(1.03	)	$	(0.38	)
Weighted average shares		1,845,000			1,845,000			1,845,000			1,845,000
Loss per common share - Diluted	$	(0.08	)	$	(0.21	)	$	(1.03	)	$	(0.38	)
Weighted average shares		1,845,000			1,845,000			1,845,000			1,845,000

Reliv International, Inc. and Subsidiaries
Net sales by Market
(in thousands)	Three months ended December 31,										Change from
	2018					2017					prior year
	Amount		% of Net Sales			Amount		% of Net Sales			Amount			%
United States	$	7,168		76.9	%	$	7,683		77.3	%	$	(515	)		-6.7	%
Australia/New Zealand		167		1.8	%		212		2.1	%		(45	)		-21.2	%
Canada		162		1.7	%		234		2.4	%		(72	)		-30.8	%
Mexico		127		1.4	%		94		0.9	%		33			35.1	%
Europe		970		10.4	%		1,179		11.9	%		(209	)		-17.7	%
Asia		722		7.8	%		533		5.4	%		189			35.5	%
Consolidated Total	$	9,316		100.0	%	$	9,935		100.0	%	$	(619	)		-6.2	%
Net sales by Market
(in thousands)	Year ended December 31,										Change from
	2018					2017					prior year
	Amount		% of Net Sales			Amount		% of Net Sales			Amount			%
United States	$	27,673		76.6	%	$	32,475		77.7	%	$	(4,802	)		-14.8	%
Australia/New Zealand		732		2.0	%		923		2.2	%		(191	)		-20.7	%
Canada		719		2.0	%		915		2.2	%		(196	)		-21.4	%
Mexico		474		1.3	%		445		1.0	%		29			6.5	%
Europe		3,973		11.0	%		4,578		11.0	%		(605	)		-13.2	%
Asia		2,545		7.1	%		2,453		5.9	%		92			3.8	%
Consolidated Total	$	36,116		100.0	%	$	41,789		100.0	%	$	(5,673	)		-13.6	%

The following table sets forth, as of December 31, 2018 and 2017, the number of our Active Distributors/Preferred Customers and Master Affiliates and above.  The total number of active distributors includes Master Affiliates and above. We define an active distributor as one that enrolls as a distributor or renews his or her distributorship during the prior twelve months.  Master Affiliates and above are distributors that have attained the highest level of discount and are eligible for royalties generated by Master Affiliate groups in their downline organization.    Preferred Customers represent approximately 5,060 and 4,990 of the Active Distributor count as of December 31, 2018 and 2017, respectively. 

Active Distributors/Preferred Customers and Master Affiliates and Above by Market
	As of 12/31/2018				As of 12/31/2017				Change in %
	Active Distributors and Preferred Customers		Master Affiliates and Above		Active Distributors and Preferred Customers		Master Affiliates and Above		Active Distributors and Preferred Customers			Master Affiliates and Above
United States		19,810		2,340		23,050		2,820		-14.1	%		-17.0	%
Australia/New Zealand		960		90		1,100		110		-12.7	%		-18.2	%
Canada		560		80		660		90		-15.2	%		-11.1	%
Mexico		970		90		710		60		36.6	%		50.0	%
Europe		2,980		390		3,800		450		-21.6	%		-13.3	%
Asia		5,090		380		4,300		380		18.4	%		0.0	%
Consolidated Total		30,370		3,370		33,620		3,910		-9.7	%		-13.8	%