9 5 DRAFT 12/7/2006 10:00 AM A Sustainable Vision, A Dynamic Strategy Exelon’s Strategic Direction Protect Today’s Value • Deliver superior operating performance – Keep the lights on – Continue nuclear excellence • Support competitive markets – Maintain/bolster PJM – Step up advocacy – Encourage market-based new entry – Enhance auction construct – Participate in competitive new entry • Protect the value of our generation – Optimize the generation portfolio – Hedge market risk appropriately • Build healthy, self-sustaining delivery companies – ComEd – fight rate freeze legislation, seek long-term peace and drive path to financial health – PECO – maintain performance and prepare for 2011 transition to market Grow Long-Term Value • Take the organization to the next level of performance – Foster positive employee relations – Require accountability for results and values – Acquire, develop and retain key talent – Continuously improve productivity • Align our financial management policies with the changing profile of our company • Rigorously evaluate new growth opportunities – Generation – Transmission – Distribution • Advance an environmental strategy that leverages our carbon position + |