5.Goodwill and Other Identifiable Intangible Assets |
5. Goodwill and Other Identifiable Intangible Assets
We had goodwill of $3,588.1 million as of September30, 2009. The increase in goodwill of $16.3 million during the nine months ended September30, 2009 compared to December31, 2008 was due to foreign currency translation adjustments ($47.8 million), partly offset by acquisition-related adjustments related to EFFEN vodka acquired in June 2009, Cruzan rum acquired in September 2008, and certain subsidiaries of Maxxium Worldwide B.V. (Maxxium) acquired in April 2009, as well as adjustments to deferred tax liabilities of entities acquired in prior periods. See Note 6 for additional information on the acquisition of Maxxium subsidiaries.
The change in the net carrying amount of goodwill by segment was as follows:
(in millions) Spirits Homeand Hardware Golf Total goodwill
Balance at December31, 2008
Goodwill $ 2,098.2 $ 1,913.1 $ 11.8 $ 4,023.1
Accumulated impairment losses (451.3 ) (451.3 )
Total goodwill, net $ 2,098.2 $ 1,461.8 $ 11.8 $ 3,571.8
Translation adjustments 41.4 6.4 47.8
Acquisition-related adjustments (15.5 ) (16.0 ) (31.5 )
Balance at September30, 2009
Goodwill $ 2,124.1 $ 1,903.5 $ 11.8 $ 4,039.4
Accumulated impairment losses (451.3 ) (451.3 )
Total goodwill, net $ 2,124.1 $ 1,452.2 $ 11.8 $ 3,588.1
We also had indefinite-lived intangible assets, principally tradenames, of $2,699.9 million and $2,682.4million as of September30, 2009 and December31, 2008, respectively. The increase of $17.5 million was due to changes in foreign currency translation adjustments, partly offset by the reclassification of a tradename from an indefinite-lived to amortizable intangible asset.
Amortizable identifiable intangible assets, principally tradenames, are subject to amortization over their estimated useful life, 5 to 30years, based on the assessment of a number of factors that may impact useful life. These factors include historical and tradename performance with respect to consumer name recognition, geographic market presence, market share, plans for ongoing tradename support and promotion, financial results and other relevant factors.
The gross carrying value and accumulated amortization by class of intangible assets as of September30, 2009 and December31, 2008 are as follows:
(in millions) As of September30, 2009 As of December31, 2008
Gross Carrying Amounts Accumulated Amortization Net Book Value Gross Carrying Amounts Accumulated Amortization Net Book Value
Indefinite-lived tradenames $ 2,771.9 $ (72.0 )(1) $ 2,699.9 $ 2,754.4 $ (72.0 )(1) $ 2,682.4
Amortizable intangible assets
Tradenames 577.6 (175.8 ) 401.8 505.5 (161.2 ) 344.3
Customer and contractual relationships 273.4 (136.9 ) |