Segment Reporting Disclosure [Text Block] | 13. Segment and geographical information Operating segments are defined as components of an enterprise for which separate financial information is available and evaluated regularly by the chief operating decision-maker in deciding how to allocate resources and in assessing performance. We are organized as, and operate in, one reportable segment. Our operating segment consists of our geographically based entities in the United States, Israel and Singapore. Our chief operating decision-maker reviews consolidated financial information, accompanied by information about revenue by product group, target market and geographic region. We do not assess the performance of our geographic regions on other measures of income, expense or net income. Our net revenue is derived principally from the sales of integrated semiconductor solutions, which we sell across all of our target markets. Smart TV products consist of a range of platforms that are based on highly integrated chips, embedded software, and hardware reference designs. Media Connectivity products consist of wired home networking controller chipsets that are designed to provide connectivity solutions between various home entertainment products and incoming video streams. Set-top Box products consist of connected media processors and players delivering IP streaming video, including hybrid versions of these products. IoT Devices consist of our wireless Z-Wave chipsets and modules. Our License and other markets include revenue derived from the licensing of our technology to third parties and other sources. Revenue derived from other sources includes software development kits, engineering support services for hardware and software, and engineering development for customization of chipsets and other accessories. No revenue was derived from the licensing of our technology during the three and six months ended August 1, 2015, whereas 5.8% and 6.1% of our total net revenue for the three and six months ended August 2, 2014, respectively, was derived from licensing arrangements. Historically, we disclosed information encompassing product groupings by target markets with certain naming conventions, consisting of Digital Television (“DTV”), Set-top Box, Home Networking, Home Control, and License and other. Effective in the fourth quarter of fiscal 2015, we changed the naming conventions of some of our target markets, commensurate with changes taking effect in our industry as a whole. We renamed our “DTV” target market to “Smart TV,” “Home Networking” to “Media Connectivity,” and “Home Control” to “IoT Devices.” These changes did not affect the products or related services categorization, or previously reported amounts related to the aforementioned historical target markets. The following table sets forth net revenue attributable to each target market (in thousands): Three Months Ended Six Months Ended August 1 , 201 5 August 2 , 201 4 August 1 , 201 5 August 2 , 201 4 Smart TV $ 24,658 $ 10,033 $ 46,134 $ 16,097 Media Connectivity 14,029 17,827 29,146 33,946 IoT Devices 12,971 6,576 25,428 12,716 Set-top Box 6,281 5,528 12,838 11,217 License and other 368 2,846 673 5,707 Net revenue $ 58,307 $ 42,810 $ 114,219 $ 79,683 The following table sets forth net revenue for each geographic region based on the ship-to location of customers (in thousands): Three Months Ended Six Months Ended August 1 , 201 5 August 2 , 201 4 August 1 , 201 5 August 2 , 201 4 Asia $ 44,684 $ 34,073 $ 84,354 $ 63,318 North America 10,081 5,209 22,234 9,546 Europe 3,017 2,060 5,781 4,362 Other Regions 525 1,468 1,850 2,457 Net revenue $ 58,307 $ 42,810 $ 114,219 $ 79,683 The following table sets forth net revenue for each significant country based on the ship-to location of customers (in thousands): Three Months Ended Six Months Ended August 1 , 201 5 August 2 , 201 4 August 1 , 201 5 August 2 , 201 4 China, including Hong Kong $ 21,127 $ 14,929 $ 43,305 $ 30,818 Taiwan 15,246 6,742 24,165 10,990 United States 9,950 5,133 22,095 9,409 Thailand 4,608 8,264 9,593 14,281 Rest of the world 7,376 7,742 15,061 14,185 Net revenue $ 58,307 $ 42,810 $ 114,219 $ 79,683 During the three and six months ended August 1, 2015, Sunjet Components Corporation accounted for 18% and 15% of our net revenue, respectively. During the three and six months ended August 2, 2014, Benchmark Electronics accounted for 14% and 13% of our net revenue, respectively. As of August 1, 2015, Arrow Electronics, Sunjet Components Corporation and Pace Plc accounted for approximately 13%, 13% and 10% of net accounts receivable, respectively. As of January 31, 2015, Benchmark Electronics, Nanning Fugui Precision and Arrow Electronics accounted for approximately 16%, 12%, and 10% of net accounts receivable. |