![]() Investor Presentation ROTH Conference March 13-16, 2011 NYSE Amex: DRJ Exhibit 99.1 |
![]() NYSE Amex: DRJ |
![]() Company Profile • Publically traded on the NYSE Amex Platform • 450 Employees • 65+ eCommerce sites, 14 stores, 3 catalogs, 2 mfg companies, 1 game-day • 207,000 sq. ft. Retail Headquarters in Northbrook, IL • Massive fan shop product offering with over 200,000 SKU’s • NFL, NBA, MLB, NHL, CLC and NASCAR licensee • Industry proven, proprietary technology with ongoing enhancements • Mid-2010, infused $8M of growth capital from institutional investors • July 2010, re-financed our $20 million credit facility at reduced interest rates Dreams, Inc. is a technology driven, vertically integrated, multi-channel retailer focused on the sports licensed product and memorabilia marketplace. |
![]() Our Growth Every year we “Raise the Bar” • 10 consecutive years of double digit eCommerce growth • Monday, Nov. 29, 2010 - Generated single day record with over 41,000 orders received • 2010 Delivered a record$84.7M • 2010 Ranked at 17 th fastest growing retail chain • 2010 Ranked 58 largest apparel/accessory online retailer |
![]() A Wealth of Opportunity Web Syndication |
![]() Key E-Commerce Partners |
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![]() Custom Fan Shop |
![]() $100 $3,000 $17,000 $- $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 2007 2008 2009 2010 Sales Syndication Revenues (Dollar amounts in thousands) $34,000 |
![]() Testimonials Philadelphia Eagles “Dreams has been hosting our online Store and we have seen significant gains, most notably a 2.25X YOY increase in traffic and well over 50% YOY in sales. In addition to these gains, we have enjoyed substantial platform improvements that have greatly enhanced our SEO…The team at Dreams has proven to be both attentive and responsive, and the creative, interactive, and technology resources assigned to our account are second-to-none. Improvements in shop-ability, database structure, email deliverability, and customer experience have no doubt led to our revenue increases. The platform improvements have allowed us to post record sales numbers and maximize our key marketing initiatives in 2009. Dreams is a company that is committed to continuous improvement and A/B testing when it comes to their processes and platform. Last but not least, their customer service and operational excellence rounds out their entire solution. Aswe continue to develop our relationship with Dreams, I have no doubt we will see significant annual growth for years to come.” Brendan McQuillan, Director of Merchandise University of Texas “We have recently partnered with Dreams Retail and the results have been immediate. Their management of our online, gameday, and retail operations have been tremendously successful. Dreams Retail has provided our fans with a wide selection of products, first-class retail operation, and the top online platform in ecommerce. We highly recommend their services to potential partners in the collegiate and professional ranks.” Jim Baker, Associate Athletics Director for Events and Operations University of Miami “Dreams just took over our ecommerce and we have been extremely satisfied. We were looking for a partner that could grow our business through a strong ecommerce platform, great customer service experience, creative marketing initiatives, and a commitment to excellence. To date, we have been extremely pleased and look forward to this partnership for many years.” Chris Freet, Associate Athletic Director for Communication NCAA Football “Dreams Inc. has been tremendous in increasing incremental revenue in the online retail space for NCAA Football. We have been in partnership with them for seven months now and they have far exceeded our expectations. When we began our search for a new partner to manage our online store, their experience in the online retail space, coupled with their extensive merchandise selection and aggressive marketing plan, made them stand out amongst the competition. Their customer service team is dedicated to maximizing exposure and capitalizing on the "hot market" items. The increase in exposure due to their efforts in enhancing our SEO presence has been very beneficial in driving traffic to our store. We are very happy with the results Dreams, Inc. has generated early in our new partnership. I would highly recommend them to anyone looking to boost or generate new revenue through e-commerce.” David Bertram, Executive Director San Diego Chargers “We have been very impressed with all facets of the Dreams team since the launch of our new site in 2010. They have provided us with a first class platform that will not only allow us to maximize our ecommerce revenue potential but will also provide our customers with a great brand and shopping experience. We know thatwe made the correct choice in selecting Dreams Retail as our ecommerce provider. They are on the cutting edge of technology and marketing. Dreams is always looking for ways to continuously improve in order to provide a better experience for both their clients and our customers.” Ken Derrett, Senior VP and Chief Marketing Officer |
![]() Our flagship brand: Over $50M in online sales– 2010 (Up 19%) |
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![]() Retail Kiosk Dreams can enhance the consumer retail experience through electronic kiosks. • Kiosks are 50” HD Flat Screens with touch-screen technology • User interface optimally designed for touch screen interaction with near life size, high-res imagery • Consumers can access all product lines, regardless of store availability. • Alternative to long lines during holiday season • Customers can have items shipped to the store or shipped to their home • When properly executed these kiosks have increased retail sales by over 20% per month |
![]() Distribution Center |
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![]() Dreams is an Official Licensee of |
![]() ![]() ![]() ![]() Source: The Licensing Letter $11.3 $12.7 $12.6 $13.4 $13.9 $13.7 $13.0 $12.5 $14.0 2002 2003 2004 2005 2006 2007 2008 2009 2010 Retail Sales of Sports Licensed Merchandise (U.S. & Canada, in Billions) Our Industry |
![]() Our Revenues |
![]() as a Percentage of Overall Sales in Millions A Telling Trend E-Commerce Revenue |
![]() * Company changed its fiscal year end from 3/31 to 12/31. Profitability |
![]() NYSE Amex: DRJ www.DreamsCorp.com |