 April 2008 EXHIBIT 99.1 |
 2 Big & Tall Market • Market defined as: – big = waist size between 40” and 70” – tall = height over 6’2” • Big and tall men account for approximately 11% of the male population. • Big and tall market size is approximately $6 billion and growing at almost twice the rate of the regular size men’s apparel market. – Big & tall apparel market is highly fragmented; characterized by many small, local operators. |
 Casual Male Retail Group properly positioned to increase market share to 12% of the big & tall market |
 Market is growing as a percent to total menswear sales Obesity Trends* Among U.S. Adults (*BMI 30, or about 30 lbs overweight) No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% 30% 1985 2006 2005 2000 1995 1990 |
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 B & T Factory Direct Full Price Brands Outlet Brands |
 B & T Factory Direct |
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                                         Casual Male Stores • Casual Male XL is the nation’s largest specialty retailer of big & tall clothing with 461 stores in 44 states CT-11 DE-3 RI-1 MA-14 MD-13 NH-3 NJ-21 VT-1 5 3 8 55 6 27 11 4 28 12 4 5 5 3 23 9 12 2 11 1 4 2 5 31 22 3 5 26 7 1 9 37 14 7 9 2 Long term potential – additional 100-130 more stores |
 Comp Store Trend -5.0% -2.3% -1.1% 2.4% 9.2% 4.8% 1.6% 2.8% 2.3% 2.5% 3.7% 7.9% 5.4% 10.6% 13.0% 7.5% 6.2% 3.90% -1.1% -0.3% -6.0% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2004 2003 2005 2006 2007 lifestyle presentation Stores change to |
 CM Sales Metrics By Quarter -8.0% -6.0% -4.0% -2.0% 0.0% 2.0% 4.0% 6.0% 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Traffic Comp Sales -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Conversion $Per Guest |
 Surveys • Inactive (13-24M) Customers • Most customers were satisfied with their last purchase • 88% of customers stated that they were likely to return to Casual Male |
 Private Label Lifestyle Brands |
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 Casual Male XL Loyalty Program Rewards Current Program Performance: • 1.5MM customers have been enrolled to date • 80% of new customers captured in POS are being enrolled • 88% of transactions involved an XL Rewards member • Loyalty members average spend per transaction is 17% or $15 higher than non-members |
 CMRG Internet Sales by Year $0 $10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 2002 2003 2004 2005 2006 2007 2008 Plan |
 Obesity in Europe • 135 million adults are affected by obesity • Many countries more than half the adult population is overweight and 30% defined as clinically obese • In most European countries 1 in 4 children are obese which is over 80 million children |
 Estimated EU country prevalence of overweight and obesity 0 20 40 60 80 France Netherlands Italy Belgium Sweden Denmark Austria Ireland Germany** Finland Portugal Spain UK (England) Greece* 0 20 40 60 80 France Netherlands Italy Sweden Portugal Denmark Spain Austria Belgium UK (England) Ireland Finland Greece* Germany** Women Men % BMI 25 - 29.9 BMI Legend |
 Internet Usage in Europe 171.0% N/A 70.2% 212,080,000 301,967,681 US 56.66% 184,259,031 325,221,019 Total 144.2% 14.7% 62.3% 37,600,000 60,363,602 UK 266.8% 7.7% 43.9% 19,765,033 45,003,663 Spain 209.2% 4.7% 73.3% 12,060,000 16,447,682 Netherlands 138.5% 12.3% 52.9% 31,481,928 59,546,696 Italy 110.1% 19.7% 61.1% 50,426,117 82,509,367 Germany 287.4% 12.9% 53.7% 32,925,953 61,350,009 France User Growth (2000- 2007) Usage % in EU Penetration (% of population) Internet Users Population |
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 Marketing Strategy for 2008 |
 National Sales by Size $0 $200,000 $400,000 $600,000 $800,000 $1,000,000 $1,200,000 $1,400,000 $1,600,000 $1,800,000 $2,000,000 30 32 34 36 38 40 42 44 46-60 Waist |
 Market Share Size Opportunity Casual Male Sales by Size $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 $180,000 $200,000 Waist Size Data based on ’04 sales of Casual Pants, Dress Pants and Jeans |
 National Waist Size Market vs. Casual Male XL 42"-46" 48"-52+" 48"-52+" 42"-46" • Sizes 42-46 4.5 billion • Sizes 48+ 1.4 billion National Size Market Casual Male Size Market *data interpreted by NPD *CM size selling history |
 Creative objective • Target men 25-54 size 42-46 waist size • Take away stigma that Big & tall stores are only for fat guys • Address that regular department stores have very little selection for guys that are 42-46 • CMXL has lots of cool clothes |
 Media campaign • National campaign targeted to men • Dates: May 1 – June 15th • Spend is 3 times more than Spring ’07 |
 Network Highlights |
 Creative 1 Creative 2 Creative 3 |
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 Rochester – Targets the higher income consumer within the big and tall market • $100,000 per year average salary – 26 store locations in downtown major metropolitan areas and upscale suburbs • Average store size: 8,200 square feet • Average sales / square foot: $304 – Stores carry higher-end designer product – Average transaction size: $300 2 7 Locations Rochester * 1 London, United Kingdom 32 3 2 |
 Rochester Brands |
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