CHINA DIGITAL MEDIA CORPORATION
2505-06, 25/F, Stelux House, 698 Prince Edward Road East,
Kowloon, Hong Kong
******
September 14, 2009
Securities and Exchange Commission
Division of Corporation Finance
100 F Street, NE
Washington, D.C. 20549
Attn: Larry Spirgel Esq.
Assistant Director
Re: China Digital Media Corporation
Form 10-K for Year Ended December 31, 2008
Filed on March 31, 2009 and amended on April 6, 2009
File Number: 0-30212
Dear Larry:
The following are the responses to your comment letter dated August 21, 2009 with respect to the above-captioned annual report.
Report of independent registered public accounting firm, page 20
1. The audit of our operations in China, including the associated assets and liabilities, was conducted by the staff of their Guangzhou office of the auditor. They came to our offices in China and carried out the audit procedures on site.
We did not notice there was another auditor involved in the audit of the Chinese operations.
The majority of audit procedures were conducted on-site in China by their audit personnel and by their audit partner with some procedures also being performed in the USA.
Condensed consolidated statements of operations and comprehensive loss for the year ended December 31, 2008 and 2007
2. The line item “impairment of goodwill” is reclassified from Other Expenses to Operating Expenses which is shown in the revised Income Statement as follows.
3. The line item “amortization of convertible debt discount” is to be reclassified from Operating Expenses to Other Expenes which is shown in the revised Income Statement as follows.
CHINA DIGITAL MEDIA CORPORATION AND SUBSIDIARIES | |
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND | |
COMPREHENSIVE LOSS (AUDITED) | |
FOR THE YEAR ENDED DECEMBER 31, 2008 AND 2007 | |
| | | | | | |
| | 2008 | | | 2007 | |
| | | | | | |
NET SALES | | | | | | |
Revenue from digitalization of television signals | | $ | 6,855,420 | | | $ | 5,714,471 | |
Revenue from television advertising | | | 392,296 | | | | 384,423 | |
Revenue from software development | | | 42,628 | | | | 63,567 | |
Government grant received | | | - | | | | 1,317,992 | |
| | | 7,290,344 | | | | 7,480,453 | |
COST OF SALES | | | | | | | | |
Cost of Sales - digitalization of television signals | | | (891,836 | ) | | | (560,085 | ) |
Depreciation - digitalization of television signals | | | (3,952,496 | ) | | | (3,023,468 | ) |
Cost of Sales - television advertising | | | (271,419 | ) | | | (428,234 | ) |
| | | (5,115,751 | ) | | | (4,011,787 | ) |
GROSS PROFIT | | | 2,174,593 | | | | 3,468,666 | |
| | | | | | | | |
OPERATING EXPENSES | | | | | | | | |
Selling, general and administrative expenses | | | (2,199,254 | ) | | | (3,509,482 | ) |
Provision for doubtful debts | | | (7,847,084 | ) | | | (1,215,704 | ) |
Impairment of goodwill | | | (3,996,946 | ) | | | - | |
Depreciation and amortization | | | (82,959 | ) | | | (99,920 | ) |
Total Operating Expenses | | | (14,126,243 | ) | | | (4,825,106 | ) |
| | | | | | | | |
LOSS FROM OPERATION | | | (11,951,650 | ) | | | (1,356,440 | ) |
| | | | | | | | |
OTHER INCOME (EXPENSES) | | | | | | | | |
Loss on disposal of investment in television series | | | - | | | | (261,187 | ) |
Amortization of convertible debt discount | | | (752,369 | ) | | | (2,100,779 | ) |
Interest income | | | 2,808 | | | | 2,629 | |
Other income | | | 207,863 | | | | 142,370 | |
Interest expenses | | | (279,000 | ) | | | (125,049 | ) |
Interest paid to related companies and directors | | | (30,091 | ) | | | (17,400 | ) |
Other expenses | | | (52,095 | ) | | | (35,009 | ) |
Total Other Expenses , net | | | (902,884 | ) | | | (2,394,425 | ) |
| | | | | | | | |
NET LOSS BEFORE TAX | | | (12,854,534 | ) | | | (3,750,865 | ) |
| | | | | | | | |
Income tax (expense) income | | | (521,041 | ) | | | 119,362 | |
| | | | | | | | |
NET LOSS FROM CONTINUING OPERATIONS | | $ | (13,375,575 | ) | | $ | (3,631,503 | ) |
| | | | | | | | |
DISCONTINUED OPERATIONS | | | | | | | | |
Equity gain (loss) of affiliate | | | - | | | | (14,391 | ) |
Gain on disposal of subsidiary | | | - | | | | 255,415 | |
Gain on disposal of affiliate | | | - | | | | 86,059 | |
GAIN FROM DISCONTINUED OPERATIONS | | | - | | | | 327,083 | |
| | | | | | | | |
NET LOSS | | | (13,375,575 | ) | | | (3,304,420 | ) |
| | | | | | | | |
OTHER COMPREHENSIVE INCOME | | | | | | | | |
Foreign currency translation gain | | | 767,458 | | | | 1,425,817 | |
| | | | | | | | |
COMPREHENSIVE LOSS | | $ | (12,608,117 | ) | | $ | (1,878,603 | ) |
| | | | | | | | |
Note 13 – Convertible debentures, page 36
4 & 5. The accounting treatments for the beneficial conversion feature and the discount in conjunction with the issuance of the convertible debentures were discussed with Mr. Joseph Kemp before and restated in 10KA 2006 and 10QA 2007 for the first three quarters. The detailed calculations and accounting treatments (sent to Mr. Joseph Kemp before) are as follows.
CDGT-Proposed restatement | | | | | | |
| | | | | | | | | | | |
Convertible Debenture | | | | | | 3,100,000 | |
| | | | | | | | | | | | |
| (1 | ) | | Preferential | | | | | | | |
| | | | | A | | On November 17, 2006, the company issued 6,666,666 shares convertible debentures for $3,000,000 |
| | | | | | | Market price: 0.75 | | | | | | | |
| | | | | | | Exercise price: 0.45 (the holders have the option to convert at any time) | |
| | | | | | | Maturity Date: 18 months from November 17, 2006 | | | | | |
| | | | | | | Beneficial convertible feature: ($0.75-$0.45) x 6,666,666 shares = $2,000,000 | |
| | | | | B | | On December 13, 2006, the company issued 222,222 shares conbentures for $100,000 |
| | | | | | | Market price: 0.67 | | | | | | | |
| | | | | | | Exercise price: 0.45 (the holders have the option to convert at any time) | |
| | | | | | | Maturity Date: 18 months from December 13, 2006 | | | | | |
| | | | | | | Beneficial convertible feature: ($0.67-$0.45) x 222,222 shares = $48,889 | |
| | | | Total Beneficial Convertible feature of the Convertible note was $2,048,889 | |
| | | | | | | One time journal entry: | | | | | | | |
| | | | | | | Dr Interest | | | 2,048,889.00 | | | | | |
| | | | | | | Cr Additional paid-in capital | | | 2,048,889.00 | | | | | |
| (1 | ) | | Value of warrants | | | | | | | | |
| | | | | | | Black Sholes Calculation-attached | | | | | | | | |
| | | | | | | Class A: | | | 2,648,040 | | | | | |
| | | | | | | Class B: | | | 2,080,226 | | | | | |
| | | | | | | Class C: | | | 631,845 | | | | | |
| | | | | | | | | | 5,360,111 | | | | | |
| | | | | | | PROPOSED RESTATEMENT |
| | | | Dr | Cr | Effect on I/S | per 10K 2006 | per Q1 2007 | per Q2 2007 | per Q3 2007 | per Q4 2007 |
| | Net income (loss) As reported | | | | 2,136,990 | 12,028 | (11,135.00) | (210,897.00) | |
Q4 2006 1 Cash | 3,100,000 | | | | | | | |
| | | Convertible debentures | | 3,100,000 | | | | | | |
| | | | | | | | | | | |
| | Convertible debentures start date: Nov 17, 2006 | | | | | | | | |
| | | | | | | | | | | |
| 2 Interest on convertible debentures | 2,000,000 | | (2,000,000.00) | (2,000,000.00) | | | | |
| | | Additional paid-in capital | | 2,000,000 | | | | | | |
| | | | | | | | | | | |
| | Convertible feature is calculated | | | | | | | | |
| | | Convertible feature: ($0.75-$0.45) x 6,666,666 shares = $2,000,000 | | | | | | |
| | | | | | | | | | | |
| | | | | | | | | | | |
| 3 | Interest on convertible debentures | 48,889 | | (48,889.00) | (48,889.00) | | | | |
| | | Additional paid-in capital | | 48,889 | | | | | | |
| | | | | | | | | | �� | |
| | Convertible feature is calculated | | | | | | | | |
| | | Convertible feature: ($0.67-$0.45) x 222,222 shares = $48,889 | | | | | | | |
| | | | | | | | | | | |
| | | | | | | | | | | |
| 4 | Discount on convertible debentures | 3,100,000 | | | | | | | |
| | | Additional paid-in capital | | 3,100,000 | | | | | | |
| | | | | | | | | | | |
| | Call Option Value is over $6M and limited to $3.1M | | | | | | | |
| | | | | | | | | | | |
| 5 | Amortisation of debt discount | 246,852 | | (246,852.00) | (246,852.00) | | | | |
| | | Discount on convertible debentures | | 246,852 | | | | | | |
| | | | | | | | | | | |
| | Interest is calculated on 43 days from Nov 17, 2006 to Dec 31, 2006 | | | | | | | |
| | | besed on 18 months for convertible debentures. | | | | | | | |
| | | ($3,100,000/18 + $3100,000/18x13/30) | | | | | |
| | | | | | | | | | | |
Q1 20076Amortisation of debt discount | 516,666 | | (516,666.00) | | (516,666.00) | | | |
| | | Discount on convertible debentures | | 516,666 | | | | | | |
| | | | | | | | | | | |
| | Interest is calculated on 3 months ($3100000/18 x 3 months) | | | | | | | |
| | | | | | | | | | | |
Q2 20077 Amortisation of debt discount | 516,666 | | (516,666.00) | | | (516,666.00) | | |
| | | Discount on convertible debentures | | 516,666 | | | | | | |
| | | | | | | | | | | |
| | Interest is calculated on 3 months ($3100000/18 x 3 months) | | | | | | | |
| | | | | | | | | | | |
Q3 2007 8 Amortisation of debt discount | 516,667 | | (516,667.00) | | | | (516,667.00) | |
| | | Discount on convertible debentures | | 516,667 | | | | | | |
| | | | | | | | | | | |
| | Interest is calculated on 3 months ($3100000/18 x 3 months) | | | | | | | |
| | | | | | | | | | | |
Q4 2007 9 Amortisation of debt discount | 550,780 | | (550,780.00) | | | | | (550,780.00) |
| | | Discount on convertible debentures | | 550,780 | | | | | | |
| | Note: $135,000 debenture was converted to shares on 26 Dec 07 | | | | | | | |
| | Interest is calculated on 3 months ($3100000/18 x 3 months + 135,000/18 x 4 + 135,000/18 x 17/31) | | | | | | |
| | | | | | | | | | | |
| | | | | | | | | | | |
| | Net income (loss) As restated | | | (4,396,520.00) | (158,751.00) | (504,638.00) | (527,801.00) | (727,564.00) | |
| | | | | | | | | | | |
| | | | | | | | | | | |
Should you have any other comments to our responses above, please feel free to contact me again.
Sincerely,
/s/ Daniel Ng
Daniel Ng
President and CEO