Dear Ms. Mills-Apenteng and Mr. Johnson:
On behalf of Sotheby’s, or the “Company,” I am responding to your comment letter dated April 2, 2010. For your ease of reference, we have included each of your comments above the corresponding response.
On February 16, 2010, Sotheby’s filed a Current Report on Form 8-K relating to (i) adoption of a performance share unit, or PSU, award program and form of PSU agreement for named executive officers and other executives; and (ii) an award of PSUs to the Company’s Chief Executive Officer with terms that differed in several respects from the form used for other executives. As exhibits to this filing, the Company included its form of PSU agreement for named executive officers and other executives and the PSU agreement entered into with its Chief Executive Officer. The Company filed a confidentiality application seeking to omit the 2010 pre-tax net income performance target that was included in the PSU agreement for the Chief Executive Officer.
Prior to 2010, annual equity awards to Sotheby’s executives were made in the form of restricted stock units, with time-based vesting only. While restricted stock unit awards were useful for retention purposes, the Company’s Compensation Committee felt that adding a performance element to the stock awards would further align the interests of
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executives with those of the stockholders. The Committee determined that 2010 PSU awards should vest ratably over a four year period, subject to achievement each year of a pre-tax earnings target linked to the planned level of 2010 pre-tax earnings included in the Board approved annual operating plan (the “2010 Target”). In choosing a target that is linked to the Company’s highly confidential operating plan, the Committee and Board recognized the serious competitive harm that disclosure of the 2010 Target could cause, particularly in the hands of our principal global competitor, Christie’s International PLC, which is a private, non-reporting company. That potential harm was disclosed in the Company’s Proxy Statement, along with a degree-of-difficulty assessment that the target “will be challenging because it will require significant improvement over 2009 Company performance.” Should the Company be required to disclose its confidential planned pre-tax net income, now or in connection with future PSU awards, the risk of harm to the Company’s interests and the interests of its shareholders could far outweigh any incremental benefit achieved by moving from restricted stock units to PSUs. Disclosure of the 2010 Target used annually over the course of the four-year vesting period would enable our principal competitor to gain insight into our revenue and margin expectations. It might also allow them to gauge our willingness to compete for highly contested consignments, by giving them an understanding of what might motivate the actions of our executives in particular circumstances. For this reason, we requested that the confidentiality of the 2010 Target be maintained for five years, when the performance period will be complete.
We believe that the 2010 Target fixed in the CEO’s PSU agreement does not constitute material information, the disclosure of which is necessary to an investor’s understanding of our executive compensation policies and procedures. Moreover, the Staff has taken the position that companies are “not required to disclose pursuant to Item 5.02(e) [of Form 8-K] target levels with respect to specific quantitative or qualitative performance-related factors, or any other factors or criteria involving confidential trade secrets or confidential commercial or financial information, the disclosure of which would result in competitive harm....”1 We respectfully submit that this same standard should be applied by the Staff in evaluating our request for confidential treatment of the 2010 pre-tax net income performance target included in the PSU agreement between the Company and the CEO attached as an exhibit to our Item 5.02(e) Form 8-K, which was filed on February 16, 2010, to report both entry into such agreement and adoption of the predicate PSU award program.
Applying the “total mix” materiality analysis prescribed by the U.S. Supreme Court in Basic v. Levinson, 485 U.S. 224 (1988) (construing the materiality element of Rule 10b-5 under Section 10(b) of the Securities Exchange Act of 1934) and its predecessor, TSC Industries, Inc. v. Northway, Inc., 426 U.S. 438 (1976)(construing the materiality element of the proxy antifraud rule, Rule 14a-9), we believe that the
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| 1Exchange Act Form 8-K Compliance and Disclosure Interpretations (updated Feb. 16, 2010), available athttp://www.sec.gov/divisions/corpfin/guidance/8-K interp.htm, C&DI 117.2 (citing Instruction 4 to Item 402(b) of Regulation S-K and Instruction 2 to Item 402(e) of Regulation S-K). |
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performance target set for the still-to-be completed years of a four-year performance cycle is neither material nor necessary to investors’ understanding of the 2009 executive officer and director compensation disclosure contained in our recently filed proxy statement. Nor is knowledge of the specific, quantitative target otherwise important to investors who are now making investment decisions with respect to Sotheby’s stock and other securities – particularly if premature disclosure of the target for an ongoing performance period leads to serious competitive harm and a concomitantly substantial reduction in shareholder wealth.
As noted on page 27 of the Company’s 2010 Proxy Statement, which includes a description of the newly-approved PSU program, “Sotheby’s does not provide specific guidance to investors regarding earnings or pre-tax earnings. The 2010 Target is linked directly to the Company’s non-public strategic and operating plans...” Sotheby’s has never shared with investors or analysts the details of its strategic and operating plans because those plans are highly confidential, are intended for internal use only and are based on assumptions that may or may not prove to be correct. As operating plan details have never been disclosed to the investing public, investors have not used that information in making investment decisions, and the failure to disclose the 2010 Target – which must be cleared annually as a condition to ratable vesting of PSU awards over a four-year performance cycle — does not deprive current investors of material information necessary to decide whether to buy, sell or hold our securities. Our annual operating plan is approved by our Board of Directors, so investors will understand that the 2010 Target, which is linked to that plan, is not arbitrarily determined and has been the subject of Board oversight. Achievement of the 2010 Target, which establishes a “stretch” goal in comparison to 2009 performance, is still uncertain and subject to a number of variables outside of the Company’s control that could occur over the next four years, including but not limited to evolving conditions in the highly volatile and competitive global market for high-end art.
Accordingly, we are concerned that disclosure of the 2010 Target underpinning the CEO’s PSU award during the course of the award’s four-year performance cycle could have the undesirable effect of actually preventing us from hitting that target, by giving our primary competitor and others unprecedented insight into our strategic business plan. Moreover, given the current uncertainty of achieving the 2010 Target, we would not want investors to use the 2010 Target as a forecast of Company pre-tax net income, for the same reasons we do not give forward-looking earnings guidance to the public.
Sotheby’s will amend its confidentiality application to reflect the substance of this response, if satisfactory to the Staff.
2. Please revise your application to include an affirmative statement, if true,that there has been no public disclosure of the omitted portions either by you or the other party to the Agreement. Refer to Section II.B.1 of Staff Legal Bulletin No. 1A. Please revise your application accordingly.
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Neither Sotheby’s nor William F. Ruprecht has publicly disclosed the omitted portions of the February 9, 2010 Performance Share Unit Agreement between the Company and Mr. Ruprecht. Moreover, as discussed above, Sotheby’s does not publicly disclose the details of its internal business and operating plans, including the 2010 annual operating plan containing the 2010 Target that we seek to exclude from the copy of the Agreement filed as an exhibit to the Company’s Form 8-K filed February 16, 2010.
Sotheby’s will also amend its confidentiality application to reflect the substance of this response, if satisfactory to the Staff.
In connection with responding to your comments, Sotheby’s acknowledges that:
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• | The Company is responsible for the adequacy and accuracy of the disclosure made in the filing that is the subject of the Division of Corporate Finance’s comment letter dated April 2, 2010; |
• | The Staff’s comments, or any changes we might make to disclosure in response to Staff comments, do not foreclose the Commission from taking any action with respect to such filing; and |
• | The Company may not assert Staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States. |
We have attempted to respond fully to the Staff’s comments. If you have any further questions, please contact me at 212-894-1439. My fax number is 212-606-7574 and my email address isgilbert.klemann@sothebys.com.
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Sincerely, |
![-s- Gilbert L. Klemann](https://capedge.com/proxy/CORRESP/0000930413-11-003913/c65673002_v1.jpg)
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Gilbert L. Klemann, II |
Executive Vice President, |
Worldwide General Counsel and Secretary |
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Cc: | Sotheby’s Audit and Compensation Committees |
| William F. Ruprecht, President and Chief Executive Officer, Sotheby’s |
| William S. Sheridan, Executive Vice President and Chief Financial Officer, Sotheby’s |
| Kevin M. Delaney, Senior Vice President, Controller and Chief Accounting Officer, Sotheby’s |
| David Abdallah, Partner, Deloitte & Touche LLP |
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