Inuvo (INUV) 10-Q 24 Apr 14 2014 Q1 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	3 Months Ended
	Mar. 31, 2014	Apr. 18, 2014
Document And Entity Information	'	'
Entity Registrant Name	'INUVO, INC.	'
Entity Central Index Key	'0000829323	'
Document Type	'10-Q	'
Document Period End Date	31-Mar-14	'
Amendment Flag	'false	'
Document Fiscal Year Focus	'2014	'
Document Fiscal Period Focus	'Q1	'
Current Fiscal Year End Date	'--12-31	'
Entity Filer Category	'Smaller Reporting Company	'
Entity Common Stock, Shares Outstanding	'	23,505,265

CONSOLIDATED_BALANCE_SHEETS

CONSOLIDATED BALANCE SHEETS (USD $)	Mar. 31, 2014	Dec. 31, 2013
Current assets	'	'
Cash	$2,722,981	$3,137,153
Accounts receivable, net of allowance for doubtful accounts of $79,845 and $62,845, respectively	3,928,792	3,609,825
Unbilled revenue	16,295	24,472
Prepaid expenses and other current assets	474,504	510,968
Total current assets	7,142,572	7,282,418
Property and equipment, net	1,081,744	1,188,566
Other assets	'	'
Goodwill	5,760,808	5,760,808
Intangible assets, net of accumulated amortization	10,125,825	10,324,326
Other assets	312,870	379,513
Total other assets	16,199,503	16,464,647
Total assets	24,423,819	24,935,631
Current liabilities	'	'
Accounts payable	5,724,419	6,235,533
Accrued expenses and other current liabilities	2,461,105	2,386,226
Term and credit notes payable - current portion	5,548,830	2,548,333
Total current liabilities	13,734,354	11,170,092
Long-term liabilities	'	'
Deferred tax liability	3,713,205	3,788,903
Term and credit notes payable - long term	0	3,595,300
Other long-term liabilities	925,476	1,039,470
Total long-term liabilities	4,638,681	8,423,673
Stockholders’ equity	'	'
Preferred stock, $.001 par value: Authorized shares - 500,000 - none issued and outstanding	0	0
Common stock, $.001 par value: Authorized shares 40,000,000; issued shares 23,882,258 and 23,763,307, respectively; outstanding shares 23,499,122 and 23,386,780, respectively	23,881	23,763
Additional paid-in capital	127,942,368	127,908,328
Accumulated deficit	-120,518,906	-121,193,666
Treasury stock, at cost - 376,527 shares	-1,396,559	-1,396,559
Total stockholders' equity	6,050,784	5,341,866
Total liabilities and stockholders' equity	$24,423,819	$24,935,631

CONSOLIDATED_BALANCE_SHEETS_Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Mar. 31, 2014	Dec. 31, 2013
Assets	'	'
Allowance for doubtful accounts	$79,845	$62,845
Stockholders Equity	'	'
Preferred stock par value (usd per share)	$0.00	$0.00
Preferred stock shares authorized (in shares)	500,000	500,000
Preferred stock shares issued (in shares)	0	0
Preferred stock shares outstanding (in shares)	0	0
Common stock, par value (usd per share)	$0.00	$0.00
Common stock shares authorized (in shares)	40,000,000	40,000,000
Common stock shares issued (in shares)	23,882,258	23,763,307
Common stock shares Outstanding (in shares)	23,499,122	23,386,780
Treasury stock (in shares)	376,527	376,527

CONSOLIDATED_STATEMENTS_OF_COM

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (LOSS) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Net revenue	$10,121,717	$15,919,779
Cost of revenue	3,676,755	7,480,868
Gross profit	6,444,962	8,438,911
Operating expenses	'	'
Marketing costs	3,663,687	4,692,889
Compensation	1,099,915	1,993,325
Selling, general and administrative	1,010,609	2,144,831
Total operating expenses	5,774,211	8,831,045
Operating income (loss)	670,751	-392,134
Other expense, net	'	'
Interest expense, net	-97,802	-106,669
Other expense, net	-97,802	-106,669
Income (loss) from continuing operations before taxes	572,949	-498,803
Income tax benefit	75,698	83,000
Net income (loss) from continuing operations	648,647	-415,803
Net income from discontinued operations	26,112	125,093
Net income (loss)	674,759	-290,710
Foreign currency valuation	0	3
Total comprehensive income (loss)	$674,759	($290,707)
Per common share data: Basic and Diluted	'	'
Net income (loss) from continuing operations (in usd per share)	$0.03	($0.02)
Net (loss) income from discontinued operations (in usd per share)	$0	$0.01
Net income (loss) (in usd per share)	$0.03	($0.01)
Weighted average shares	'	'
Basic (in shares)	23,444,053	23,252,095
Diluted (in shares)	23,481,415	23,252,095

CONSOLIDATED_STATEMENTS_OF_CAS

CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Operating activities:	'	'
Net income (loss)	$674,759	($290,710)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:	'	'
Depreciation and amortization	454,473	1,252,633
Grant funds received for relocation costs	0	1,137,913
Deferred income taxes	-75,698	-83,000
Corporate headquarters relocation costs	0	-1,182,388
Amortization of financing fees	4,167	0
Adjustment of European liabilities related to discontinued operations	30,871	0
Provision for doubtful accounts	17,000	0
Stock based compensation	130,448	189,993
Other, net	-96,289	17,418
Change in operating assets and liabilities, net of acquisition:	'	'
Accounts receivable and unbilled revenue	-327,790	75,776
Prepaid expenses and other assets	98,940	55,881
Accounts payable	-541,985	-1,529,891
Accrued expenses and other liabilities	11,173	1,031,206
Other, net	0	-21,438
Net cash provided by operating activities	380,069	653,393
Investing activities:	'	'
Purchases of equipment and capitalized development costs	-178,423	-517,127
Acquisition of Vertro, Inc., net of stock issuance costs	0	319,909
Net cash used in investing activities	-178,423	-197,218
Financing activities:	'	'
Return to collateralize letter of credit	0	301,158
Proceeds from revolving line of credit	750,000	1,400,000
Refund of (Prepaid) financing fees	0	36,340
Payments on revolving line of credit	-761,469	-2,000,000
Payments on term note payable and capital leases	-604,349	-348,916
Net cash used in financing activities	-615,818	-611,418
Effect of exchange rate changes	0	3
Net change – cash	-414,172	-155,240
Cash, beginning of year	3,137,153	3,381,018
Cash, end of year	2,722,981	3,225,778
Supplemental information:	'	'
Interest paid	$74,667	$88,157

Organization_and_Business

Organization and Business	3 Months Ended
	Mar. 31, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'
Organization and Business	'
	Organization and Business Overview
	Business Overview
	Inuvo, Inc. and subsidiaries ("we", "us" or "our") is an internet marketing and technology company that delivers targeted advertisements to websites and applications reaching both desktop and mobile devices.
	We deliver content and targeted advertisements over the internet and generate most of our revenue when an end user clicks on the advertisements we have delivered. We manage our business as two segments, the Partner Network and the Owned and Operated Network. In the third quarter of 2013 we reorganized our segments and retrospectively applied the current presentation to prior periods.
	The Partner Network delivers advertisements to our partners' websites and applications on desktop, tablet and mobile devices. We generate revenue in this segment when an advertisement is clicked, and we share a portion of that revenue with our partners. Our proprietary technology platform allows for targeted distribution of advertisements at a scale that measures in the billions of advertisements delivered monthly.
	The Owned and Operated Network designs, builds and markets consumer websites and applications. This segment consists of our mobile-ready ALOT websites and the ALOT Appbar (the "Appbar") and is focused on providing engaging content to our users. The majority of revenue generated by this segment is derived from clicks on advertisements delivered through web searches or advertisements displayed on the websites.
	Relocation of corporate headquarters
	During 2012, our leadership team began to explore opportunities for consolidation of our offices in New York City and Clearwater, FL. In the fourth quarter of 2012, the state of Arkansas offered us a grant to relocate our offices and operations to their state.
	On January 25, 2013, we reached an agreement with the state of Arkansas and received a grant of up to $1.75 million for costs related to the relocation and the purchase of equipment necessary to begin operations in Arkansas. The grant is contingent upon us having at least fifty full-time equivalent permanent positions within four years, maintaining at least fifty full-time equivalent permanent positions for the following six years and paying those positions an average total compensation of $90,000 per year. If we fail to meet the requirements of the grant after the initial four year period, we may be required to repay a portion of the grant, up to but not to exceed the full amount of the grant. Based on our hiring and financial forecasts, we believe we will meet all grant requirements. As of March 31, 2014 we had 26 employees located in Arkansas.
	Liquidity
	During 2013, we saw volatility in our cash position reflecting the current revenue levels. To manage available cash, we may delay payments to the Partner Network publishers and other vendors, which may affect their decisions to do business with us. In 2013, we decided to transition from the AppBar product to owned and operated websites and applications. This transition contributed to reduced liquidity and violations of covenants in the agreement with Bridge Bank, N.A. ("Bridge Bank"). During the first quarter of 2014, Bridge Bank waived the events of default associated with the covenant violations and amended the financing agreement. See Note 5, "Notes Payable." We have access to a revolving line of credit with Bridge Bank, which had approximately $627,000 in availability as of March 31, 2014.
	We believe the revolving line of credit and cash generated by operations will provide sufficient cash for operations over the next twelve months. During the first quarter of 2014 we filed an S-3 registration statement with the Securities and Exchange Commission ("SEC") to replace the existing, expiring S-3 “shelf” registration statement.
	The accompanying consolidated financial statements were prepared by management on a go-forward basis and therefore do not include any adjustment to our assets and liabilities.
	Customer concentration
	We generate the majority of our revenue from two customers, Yahoo! and Google. At March 31, 2014 and December 31, 2013 these two customers accounted for 90.2% percent and 88.0% percent of our gross accounts receivable balance, respectively. For the three months ended March 31, 2014 and March 31, 2013 they accounted for 95.7% percent and 91.3% percent of net revenue, respectively.
	NYSE MKT
	Our common stock is listed on the NYSE MKT, LLC (the "Exchange"). In November 2012 we were notified by the Exchange that we were out of compliance with certain aspects of their continued listing requirements; specifically, due to losses from continuing operations and/or net losses in our five most recent fiscal years, the Exchange's minimum requirement for continued listing is stockholders' equity of not less than $6,000,000. We were afforded the opportunity to submit a plan of compliance to the Exchange by December 31, 2012 to demonstrate our ability to regain compliance with their listing standards. We submitted our plan and were notified on February 15, 2013 that it was accepted. The Exchange initially required that we regain compliance with the continued listing standards by April 24, 2014. While we reported net income in 2013, we reported a loss of $26,000 from continuing operations in 2013 which resulted in our company failing to regain compliance with the continued listing standards at the end of 2013 as initially expected. In April 2014, after discussions with the Exchange, the Exchange agreed to extend the time for our company to regain compliance with the continued listing standards to May 30, 2014. This date is the maximum period the Exchange is permitted to provide us to regain compliance with its continued listing standards and is not subject to further extension. We believe that as a result of reporting net income from continuing operations of $649,000 for the first quarter of 2014, as well as stockholders’ equity in excess of $6,000,000, we are currently in compliance with the continued listing standards. The Exchange will continue to monitor our compliance with the continued listing standards through periodic review to determine whether we are making progress consistent with the plan. If we should fail to comply with continued listing standards in future periods, our common stock is subject to immediate delisting proceedings.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	3 Months Ended
	Mar. 31, 2014
Accounting Policies [Abstract]	'
Summary of Significant Accounting Policies	'
	Summary of Significant Accounting Policies
	Basis of presentation
	The consolidated financial statements presented are for Inuvo, Inc. and its consolidated subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2013, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States. In our opinion, these financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2013, which was filed with the SEC on March 10, 2014 and amended on April 3, 2014.
	Use of estimates
	The preparation of financial statements, in accordance with accounting principles generally accepted in the United States ("U.S. GAAP"), requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for returns and redemptions, allowances for doubtful accounts, goodwill and purchased intangible asset valuations, lives of intangible assets, deferred income tax asset valuation allowances, contingent liabilities, stock compensation and the value of stock-based compensation. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
	Revenue Recognition
	We recognize revenue in accordance with Accounting Standards Codification (“ASC”) 605-10 Revenue Recognition-General. We recognize revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed and determinable, no significant obligations remain and collection of the related receivable is reasonably assured.
	Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements on our behalf are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the transaction occurs and the other revenue recognition criteria are met.
	Accounting for headquarters relocation grant
	During the first quarter of 2013, we received a grant from the state of Arkansas to relocate our corporate headquarters to Conway, AR. We recognize the grant funds into income as a reduction of the related expense in the period in which those expenses are recognized. We defer grant funds related to capitalized costs and classify them as current or long-term liabilities on the balance sheet according to the classification of the associated asset. Grant funds received are presented on the consolidated statements of cash flows as operating or investing cash flows depending on the classification of the underlying spend. The grant contains certain requirements, discussed in Note 1, that would require us to repay a portion or all of the grant if certain requirements are not met. We expect to meet all such requirements, and we continually reassess this expectation. If circumstances arise in the future that cause us to conclude we will no longer meet these requirements, we may reserve for the expected loss during the period in which it is concluded that we will not meet the grant requirements.
	Recent accounting pronouncements
	Accounting Standards Update No. 2013-11, “Income Taxes (Topic 740): Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists,” for fiscal years, and interim periods within those years, beginning after December 15, 2013.  In July 2013, the FASB issued new accounting guidance on the presentation of unrecognized tax benefits. The new guidance requires an entity to present an unrecognized tax benefit, or a portion of an unrecognized tax benefit, as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward, except as follows: to the extent a net operating loss carryforward, a similar tax loss, or a tax credit carryforward is not available at the reporting date under the tax law of the applicable jurisdiction to settle any additional income taxes that would result from the disallowance of a tax position or the tax law of the applicable jurisdiction does not require the entity to use, and the entity does not intend to use the deferred tax  asset for such purpose, then the unrecognized tax benefit should be presented in the financial statements as a liability and should not be combined with deferred tax assets. This guidance is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2013, with early adoption permitted. Accordingly, we adopted these presentation requirements during the first quarter of 2014.
	Other recent accounting pronouncements issued by standard setters did not or are not believed to have a material impact on our present or future consolidated financial statements.
	Reclassifications
	Certain reclassifications have been made to historical periods to conform to current classification. These reclassifications had no effect on total stockholders' equity or net income (loss).

Property_and_Equipment

Property and Equipment	3 Months Ended
	Mar. 31, 2014
Property, Plant and Equipment [Abstract]	'
Property and Equipment	'
	Property and Equipment
	The net carrying value of property and equipment was as follows:
		31-Mar-14			31-Dec-13
	Furniture and fixtures	$	67,341		$	67,341
	Equipment	2,552,787			2,547,686
	Software	8,194,304			8,020,982
	Leasehold improvements	66,903			66,903
	Subtotal	10,881,335			10,702,912
	Less: accumulated depreciation and amortization	(9,799,591		)	(9,514,346		)
	Total	$	1,081,744		$	1,188,566
	During the three months ended March 31, 2014 and 2013, depreciation expense was $255,972 and $705,467.

Other_Intangible_Assets_and_Go

Other Intangible Assets and Goodwill	3 Months Ended
	Mar. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract]	'
Other Intangible Assets and Goodwill	'
	Other Intangible Assets and Goodwill
	The following is a schedule of intangible assets from continuing operations as of March 31, 2014:
		Term		Carrying		Accumulated Amortization and Impairment			Net Carrying Value		Year-to-date Amortization
				Value
	Customer list, Google	20 years		$	8,820,000	$	(918,750	)	$	7,901,250	$	110,250
	Customer list, all other	10 years		1,610,000		(335,425		)	1,274,575		40,251
	Trade names, ALOT (1)	5 years		960,000		(400,000		)	560,000		48,000
	Trade names, web properties (1)	-		390,000		—			390,000		—
	Intangible assets classified as long-term			$	11,780,000	$	(1,654,175	)	$	10,125,825	$	198,501
	Goodwill, Partner Network			$	1,776,544	$	—		$	1,776,544
	Goodwill, Owned and Operated Network			3,984,264		—			3,984,264
	Goodwill, total			$	5,760,808	$	—		$	5,760,808
	-1	We have determined that our trade names intangible related to our web properties has an indefinite life, and as such it is not amortized. We determined our ALOT trade names should be amortized over five years.
	Our amortization expense over the next five years and thereafter is as follows:
	2014	$	595,503
	2015	794,004
	2016	794,004
	2017	634,004
	2018	602,004
	Thereafter	6,316,306
	Total	$	9,735,825

Notes_Payable

Notes Payable	3 Months Ended
	Mar. 31, 2014
Debt Disclosure [Abstract]	'
Notes Payable	'
	Notes Payable
	The following table summarizes our notes payable balances as of March 31, 2014 and December 31, 2013:
		31-Mar-14			31-Dec-13
	Term note payable - 9.25 percent at March 31, 2014 (prime plus 6 percent), due December 10, 2014.	$	2,305,555		$	2,888,888
	Revolving credit line - 3.75 percent at March 31, 2014 (prime plus 0.5 percent), due March 29, 2015	3,243,275			3,254,745
	Total	5,548,830			6,143,633
	Less: current portion	(5,548,830		)	(2,548,333		)
	Term and revolving credit line - long term portion	$	—		$	3,595,300
	On March 1, 2012 we entered into a Business Financing Agreement with Bridge Bank. The agreement provided us with a $5 million term loan and access to a revolving credit line of up to $10 million which we use to help satisfy our working capital needs. We have provided Bridge Bank with a first priority perfected security interest in all of our accounts and personal property as collateral for the credit facility.
	Available funds under the revolving credit line are 80% of eligible accounts receivable balances plus $1 million, up to a limit of $10 million. Eligible accounts receivable is generally defined as those from United States based customers that are not more than 90 days from the date of invoice. We had approximately $627,000 available under the revolving credit line as of March 31, 2014.
	As of December 31, 2013, the Company was not in compliance with certain financial covenants. Bridge Bank provided a waiver of those covenants. At March 31, 2014, we were in compliance with all Bridge Bank requirements.
	During March 2014, the Company entered into the Fourth Business Financing Modification Agreement with Bridge Bank that revised the targets for our financial covenants to a Debt Service Coverage Ratio of at least 1.75 to 1.0 tested on the immediate proceeding three month period beginning May 2014; and an Asset Coverage Ratio of not less than .70 to 1.0 at February 2014, .90 to 1.0 at March and April 2014, 1.00 to 1.0 at May, June, and July 2014, and 1.25 to 1.0 at August 2014 and thereafter. In addition, it requires that there be no negative fluctuation from the submitted forecast greater than twenty percent. The modification accelerates the payment of the remaining balance of the term loan such that it is fully amortized by March 2015 and changed the interest rate of the term loan from prime plus 1% to prime plus 6%. An additional 5% may be incurred during any period that an event of default has occurred or is continuing.

Accrued_Expenses_and_Other_Cur

Accrued Expenses and Other Current Liabilities	3 Months Ended
	Mar. 31, 2014
Payables and Accruals [Abstract]	'
Accrued Expenses and Other Current Liabilities	'
	Accrued Expenses and Other Current Liabilities
	The accrued expenses and other current liabilities consist of the following at March 31, 2014 and December 31, 2013:
		31-Mar-14		31-Dec-13
	Accrued marketing costs	$	1,232,853	$	1,198,152
	Accrued expenses and other	432,408		519,859
	Loss contingency	475,704		263,238
	Deferred Arkansas grant, current portion	242,225		242,225
	Accrued payroll and commission liabilities	4,452		85,782
	Capital leases, current portion	43,015		51,205
	Accrued taxes	30,448		25,765
	Total	$	2,461,105	$	2,386,226

Other_LongTerm_Liabilities

Other Long-Term Liabilities	3 Months Ended
	Mar. 31, 2014
Other Liabilities Disclosure [Abstract]	'
Other Long-Term Liabilities	'
	Other Long-Term Liabilities
	Other long-term liabilities consist of the following as of:
		31-Mar-14		31-Dec-13
	Taxes payable	$	506,453	$	506,453
	Deferred Arkansas grant, less current portion	270,776		360,576
	Deferred rent	108,849		120,218
	Capital leases, less current portion	39,398		52,223
	Total	$	925,476	$	1,039,470

Income_Taxes

Income Taxes	3 Months Ended
	Mar. 31, 2014
Income Tax Disclosure [Abstract]	'
Income Taxes	'
	Income Taxes
	We have a deferred tax liability of 3,713,205 as of March 31, 2014, related to our intangible assets. During the three months ended March 31, 2014, we recognized an income tax benefit of $75,698 due to the decrease of our deferred tax liability associated with the amortization of the related intangible assets.
	We also have a net deferred tax asset of approximately $32,000,000. We have evaluated this asset and are unable to support a conclusion that it is more likely than not that any of this asset will be realized. As such, the net deferred tax asset is fully reserved. We will continue to evaluate our deferred tax assets to determine whether any changes in circumstances could affect the realization of their future benefit.
	At March 31, 2014 we have accrued $506,453 in other long-term liabilities for uncertain tax positions.

StockBased_Compensation

Stock-Based Compensation	3 Months Ended
	Mar. 31, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
Stock-Based Compensation	'
	Stock-Based Compensation
	We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. Currently, we grant options and restricted stock units ("RSUs") from the 2005 Long-Term Incentive Plan ("2005 LTIP") and the 2010 Equity Compensation Plan (“2010 ECP”). Option and restricted stock unit vesting periods are generally up to three years.
	We recorded stock-based compensation expense for all equity incentive plans of $130,448 and $189,993 for the three months ended March 31, 2014 and 2013, respectively. Total compensation cost not yet recognized at March 31, 2014 was $576,568 to be recognized over a weighted-average recognition period of 1.6 years.
	During the first quarter of 2014, no equity grants were made. In the first quarter of 2013, we granted employees a total of 100,000 RSUs with a weighted average fair value of $0.72 per share.
	On March 31, 2013, some of our employees voluntarily canceled certain outstanding stock options for no consideration. As a result, 805,134 shares were canceled and returned to 2005 LTIP and 2010 ECP plans. The cancellation of these options resulted in the recognition of $49,577 in additional stock-based compensation expense, which represented the fair value of the canceled options that had not yet been recognized as of the date of cancellation.
	The following table summarizes the stock grants outstanding under our 2005 LTIP and 2010 ECP plans as of March 31, 2014:
		Options Outstanding	RSUs Outstanding	Options and RSUs Exercised	Available Shares	Total
	2010 ECP	258,248	105,522	1,060,823	2,261,352	3,685,945
	2005 LTIP	33,748	398,766	523,976	43,510	1,000,000
	Total	291,996	504,288	1,584,799	2,304,862	4,685,945
	We also have 160,996 options outstanding under a separate plan which is not authorized to issue any additional shares.

Discontinued_Operations

Discontinued Operations	3 Months Ended
	Mar. 31, 2014
Discontinued Operations and Disposal Groups [Abstract]	'
Discontinued Operations	'
	Discontinued Operations
	Certain of our subsidiaries previously operated in the European Union ("EU"). Though operations ceased in 2009, statutory requirements require a continued presence in the EU for varying terms until April 2015. Profits and losses generated from the remaining assets and liabilities are accounted for as discontinued operations.
	For the three months ended March 31, 2014, we recognized net income from discontinued operations of $26,112, generated primarily by an adjustment of certain accrued liabilities originating in 2009 and earlier. During the three months ended March 31, 2013, we recognized net income of $125,093 primarily related to the favorable resolution of a tax audit.
	.

Earnings_per_Share

Earnings per Share	3 Months Ended
	Mar. 31, 2014
Earnings Per Share [Abstract]	'
Earnings per Share	'
	Earnings per Share
	During the three months ended March 31, 2014, we generated net income from continuing operations. Accordingly, some of our outstanding stock options, warrants and restricted stock awards now have a dilutive impact, illustrated in the following table. We generated basic and diluted earnings per share from net income of $0.03 for the three month period ended March 31, 2014.
		For the Three Months Ended
		March 31, 2014
	Weighted average shares outstanding for basic EPS	23,444,053
	Effect of dilutive securities
	Options	9,553
	Restricted stock units	13,796
	Warrants	14,013
	Weighted average shares outstanding for diluted EPS	23,481,415
	In addition, we have potentially dilutive options and warrants. We have 435,742 outstanding stock options with a weighted average exercise price of $18.39. We also have 765,000 outstanding warrants with a weighted average exercise price of $2.47.

Leases

Leases	3 Months Ended
	Mar. 31, 2014
Leases [Abstract]	'
Leases	'
	Leases
	We lease certain office space and equipment. As leases expire, it can be expected that they will be renewed or replaced in the normal course of business. Rent expense from continuing operations was a credit of $2,996 and an expense of $174,088 for the three months ended ended March 31, 2014 and 2013, respectively. The credit in the three months ended March 31, 2014 is due primarily to subleasing the company’s former New York City office at a higher rate than its lease cost.
	Minimum lease payments under non-cancelable operating leases as of March 31, 2014 are:
		Lease Payments		Sublease income
	2014	$	402,730	$	445,634
	2015	547,651		604,569
	2016	45,749		50,753
	Total	$	996,130	$	1,100,956
	During 2013 we signed an amendment allowing us to terminate our Clearwater office lease for $615,000, and the lease was terminated on March 31, 2013. We also entered into an agreement to lease office space in Conway, Arkansas for two years in the total amount of $193,200 which we prepaid. The lessor of this space is First Orion Corp., which is owned by a director and shareholder of Inuvo.

Litigation_and_Settlements

Litigation and Settlements	3 Months Ended
	Mar. 31, 2014
Commitments and Contingencies Disclosure [Abstract]	'
Litigation and Settlements	'
	Litigation and Settlements
	From time to time we may become subject to legal proceedings, claims and litigation arising in the ordinary course of business. In addition, we are currently involved in the following litigation which is not incidental to its business:
	Shareholder Class Action Lawsuits. In 2005, five putative securities fraud class action lawsuits were filed against Vertro and certain of its former officers and directors in the United States District Court for the Middle District of Florida, which were subsequently consolidated. The consolidated complaint alleged that Vertro and the individual defendants violated Section 10(b) of the Exchange Act and that the individual defendants also violated Section 20(a) of the Exchange Act as “control persons.” Plaintiffs sought unspecified damages and other relief alleging that, during the putative class period, Vertro made certain misleading statements and omitted material information. The court granted Defendants' motion for summary judgment on November 16, 2009, and the court entered final judgment in favor of all Defendants on December 7, 2009. Plaintiffs appealed the summary judgment ruling and the court's prior orders dismissing certain claims. On September 30, 2011, the Court of Appeals for the Eleventh Circuit affirmed the dismissal of 9 of the 11 alleged misstatements and reversed the court's prior order on summary judgment and the case has been remanded to the District Court.  In October 2012 the District Court entered an order maintaining the existing stay on discovery pending a ruling on the defendants' motion for summary judgment. On March 28, 2014, the parties reached an agreement in principle to settle this matter. This proposed settlement is subject to review and approval by the District Court.  As part of the proposed settlement, the insurance carrier is expected to pay $2.4 million to stockholders in the class. The settlement is not expected to require any direct payment by us.
	Derivative Stockholder Litigation. On July 25, 2005, a stockholder, Bruce Verduyn, filed a putative derivative action purportedly on behalf of Vertro in the United States District Court for the Middle District of Florida, against certain of Vertro's directors and officers. This action is based on substantially the same facts alleged in the securities class action litigation described above. The complaint is seeking to recover damages in an unspecified amount. By agreement of the parties and by orders of the court, the case was stayed pending the resolution of the defendant's motion to dismiss in the securities class action. On July 10, 2007, the parties filed a stipulation to continue the stay of the litigation. On July 13, 2007, the court granted the stipulation to continue the stay and administratively closed the case pending notification by plaintiff's counsel that the case is due to be reopened.
	Corporate Square, LLC v. Think Partnership, Inc., Scott Mitchell, and Kristine Mitchell; Case No. 08-019230-CI-11, in the Circuit Court for the Sixth Judicial Circuit of Florida. This complaint, filed on December 17, 2008, involves a claim by a former commercial landlord for alleged improper removal of an electric generator and for unpaid electricity expenses, amounting to approximately $60,000. The litigation has not been actively prosecuted, but the plaintiff recently served discovery requests seeking additional information. Inuvo is actively defending this action, and the co-defendants' separate counsel is likewise defending the claim against the co-defendants.
	Oltean, et al. v. Think Partnership, Inc.; Edmonton, Alberta CA. On March 6, 2008, Kelly Oltean, Mike Baldock and Terry Schultz, former employees, filed a breach of employment claim against Inuvo in The Court of Queen's Bench of Alberta, Judicial District of Edmonton, Canada, claiming damages for wrongful dismissal in the amount of $200,000 for each of Kelly Oltean and Terry Schultz and $187,500 for Mike Baldock. On March 6, 2008, the same three plaintiffs filed a similar statement of claim against Vintacom Acquisition Company, ULC, a subsidiary of Inuvo, again for wrongful dismissal and claiming the same damages. In October 2009, the two actions were consolidated. The case is in the discovery stage and Inuvo is vigorously defending the matter.

Segments

Segments	3 Months Ended
	Mar. 31, 2014
Segment Reporting [Abstract]	'
Segments	'
	Segments
	We operate our business as two segments, Partner Network and Owned and Operated Network, which are described in Note 1. In the third quarter of 2013 we reorganized our segments and have retrospectively applied the current presentation to prior periods.
	Listed below is a presentation of net revenue and gross profit for all reportable segments for the months ended March 31, 2014 and 2013. We currently only track certain assets at the segment level and therefore assets by segment are not presented below.
	Revenue by Segment
		For the Three Months Ended
		March 31, 2014			March 31, 2013
		$	% of Revenue		$	% of Revenue
	Partner Network	5,451,617	53.9	%	8,916,997	56	%
	Owned and Operated Network	4,670,100	46.1	%	7,002,782	44	%
	Total net revenue	10,121,717	100	%	15,919,779	100	%
	Gross Profit by Segment
		For the Three Months Ended
		March 31, 2014			March 31, 2013
		$	Gross Profit %		$	Gross Profit %
	Partner Network	1,858,403	34.1	%	1,802,358	20.2	%
	Owned and Operated Network	4,586,559	98.2	%	6,636,553	94.8	%
	Total gross profit	6,444,962	63.7	%	8,438,911	53	%

Related_Party_Transactions

Related Party Transactions	3 Months Ended
	Mar. 31, 2014
Related Party Transactions [Abstract]	'
Related Party Transactions	'
	Related Party Transactions
	On January 31, 2013 we entered into an agreement to lease office space in Conway, AR for two years at a monthly rental rate of $8,400 which we prepaid in connection with our relocation to Arkansas for a discounted total of $193,200. A director and shareholder of Inuvo is the majority owner of the lessor of this space.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	3 Months Ended
	Mar. 31, 2014
Accounting Policies [Abstract]	'
Basis of presentation	'
	Basis of presentation
	The consolidated financial statements presented are for Inuvo, Inc. and its consolidated subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2013, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States. In our opinion, these financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2013, which was filed with the SEC on March 10, 2014 and amended on April 3, 2014.
Use of estimates	'
	Use of estimates
	The preparation of financial statements, in accordance with accounting principles generally accepted in the United States ("U.S. GAAP"), requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for returns and redemptions, allowances for doubtful accounts, goodwill and purchased intangible asset valuations, lives of intangible assets, deferred income tax asset valuation allowances, contingent liabilities, stock compensation and the value of stock-based compensation. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
Revenue Recognition	'
	Revenue Recognition
	We recognize revenue in accordance with Accounting Standards Codification (“ASC”) 605-10 Revenue Recognition-General. We recognize revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed and determinable, no significant obligations remain and collection of the related receivable is reasonably assured.
	Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements on our behalf are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the transaction occurs and the other revenue recognition criteria are met.
Accounting for headquarters relocation grant	'
	Accounting for headquarters relocation grant
	During the first quarter of 2013, we received a grant from the state of Arkansas to relocate our corporate headquarters to Conway, AR. We recognize the grant funds into income as a reduction of the related expense in the period in which those expenses are recognized. We defer grant funds related to capitalized costs and classify them as current or long-term liabilities on the balance sheet according to the classification of the associated asset. Grant funds received are presented on the consolidated statements of cash flows as operating or investing cash flows depending on the classification of the underlying spend. The grant contains certain requirements, discussed in Note 1, that would require us to repay a portion or all of the grant if certain requirements are not met. We expect to meet all such requirements, and we continually reassess this expectation. If circumstances arise in the future that cause us to conclude we will no longer meet these requirements, we may reserve for the expected loss during the period in which it is concluded that we will not meet the grant requirements.
Recent accounting pronouncements	'
	Recent accounting pronouncements
	Accounting Standards Update No. 2013-11, “Income Taxes (Topic 740): Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists,” for fiscal years, and interim periods within those years, beginning after December 15, 2013.  In July 2013, the FASB issued new accounting guidance on the presentation of unrecognized tax benefits. The new guidance requires an entity to present an unrecognized tax benefit, or a portion of an unrecognized tax benefit, as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward, except as follows: to the extent a net operating loss carryforward, a similar tax loss, or a tax credit carryforward is not available at the reporting date under the tax law of the applicable jurisdiction to settle any additional income taxes that would result from the disallowance of a tax position or the tax law of the applicable jurisdiction does not require the entity to use, and the entity does not intend to use the deferred tax  asset for such purpose, then the unrecognized tax benefit should be presented in the financial statements as a liability and should not be combined with deferred tax assets. This guidance is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2013, with early adoption permitted. Accordingly, we adopted these presentation requirements during the first quarter of 2014.
	Other recent accounting pronouncements issued by standard setters did not or are not believed to have a material impact on our present or future consolidated financial statements.
Reclassifications	'
	Reclassifications
	Certain reclassifications have been made to historical periods to conform to current classification. These reclassifications had no effect on total stockholders' equity or net income (loss

Property_and_Equipment_Tables

Property and Equipment (Tables)	3 Months Ended
	Mar. 31, 2014
Property, Plant and Equipment [Abstract]	'
Net Carrying value of Property and Equipment	'
	The net carrying value of property and equipment was as follows:
		31-Mar-14			31-Dec-13
	Furniture and fixtures	$	67,341		$	67,341
	Equipment	2,552,787			2,547,686
	Software	8,194,304			8,020,982
	Leasehold improvements	66,903			66,903
	Subtotal	10,881,335			10,702,912
	Less: accumulated depreciation and amortization	(9,799,591		)	(9,514,346		)
	Total	$	1,081,744		$	1,188,566

Other_Intangible_Assets_and_Go1

Other Intangible Assets and Goodwill (Tables)	3 Months Ended
	Mar. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract]	'
Schedule of Intangible Assets from Continuing Operations	'
	The following is a schedule of intangible assets from continuing operations as of March 31, 2014:
		Term		Carrying		Accumulated Amortization and Impairment			Net Carrying Value		Year-to-date Amortization
				Value
	Customer list, Google	20 years		$	8,820,000	$	(918,750	)	$	7,901,250	$	110,250
	Customer list, all other	10 years		1,610,000		(335,425		)	1,274,575		40,251
	Trade names, ALOT (1)	5 years		960,000		(400,000		)	560,000		48,000
	Trade names, web properties (1)	-		390,000		—			390,000		—
	Intangible assets classified as long-term			$	11,780,000	$	(1,654,175	)	$	10,125,825	$	198,501
	Goodwill, Partner Network			$	1,776,544	$	—		$	1,776,544
	Goodwill, Owned and Operated Network			3,984,264		—			3,984,264
	Goodwill, total			$	5,760,808	$	—		$	5,760,808
	-1	We have determined that our trade names intangible related to our web properties has an indefinite life, and as such it is not amortized. We determined our ALOT trade names should be amortized over five years.
Schedule of Amortization Expense	'
	Our amortization expense over the next five years and thereafter is as follows:
	2014	$	595,503
	2015	794,004
	2016	794,004
	2017	634,004
	2018	602,004
	Thereafter	6,316,306
	Total	$	9,735,825

Notes_Payable_Tables

Notes Payable (Tables)	3 Months Ended
	Mar. 31, 2014
Debt Disclosure [Abstract]	'
Schedule of Long-term Debt Instruments	'
	The following table summarizes our notes payable balances as of March 31, 2014 and December 31, 2013:
		31-Mar-14			31-Dec-13
	Term note payable - 9.25 percent at March 31, 2014 (prime plus 6 percent), due December 10, 2014.	$	2,305,555		$	2,888,888
	Revolving credit line - 3.75 percent at March 31, 2014 (prime plus 0.5 percent), due March 29, 2015	3,243,275			3,254,745
	Total	5,548,830			6,143,633
	Less: current portion	(5,548,830		)	(2,548,333		)
	Term and revolving credit line - long term portion	$	—		$	3,595,300

Accrued_Expenses_and_Other_Cur1

Accrued Expenses and Other Current Liabilities (Tables)	3 Months Ended
	Mar. 31, 2014
Payables and Accruals [Abstract]	'
Schedule of Accrued Expenses and other Current Liabilities	'
	The accrued expenses and other current liabilities consist of the following at March 31, 2014 and December 31, 2013:
		31-Mar-14		31-Dec-13
	Accrued marketing costs	$	1,232,853	$	1,198,152
	Accrued expenses and other	432,408		519,859
	Loss contingency	475,704		263,238
	Deferred Arkansas grant, current portion	242,225		242,225
	Accrued payroll and commission liabilities	4,452		85,782
	Capital leases, current portion	43,015		51,205
	Accrued taxes	30,448		25,765
	Total	$	2,461,105	$	2,386,226

Other_LongTerm_Liabilities_Tab

Other Long-Term Liabilities (Tables)	3 Months Ended
	Mar. 31, 2014
Other Liabilities Disclosure [Abstract]	'
Schedule of Other Long-Term Liabilities	'
	Other long-term liabilities consist of the following as of:
		31-Mar-14		31-Dec-13
	Taxes payable	$	506,453	$	506,453
	Deferred Arkansas grant, less current portion	270,776		360,576
	Deferred rent	108,849		120,218
	Capital leases, less current portion	39,398		52,223
	Total	$	925,476	$	1,039,470

StockBased_Compensation_Tables

Stock-Based Compensation (Tables)	3 Months Ended
	Mar. 31, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
Schedule of Stock Based Compensation Grants	'
	The following table summarizes the stock grants outstanding under our 2005 LTIP and 2010 ECP plans as of March 31, 2014:
		Options Outstanding	RSUs Outstanding	Options and RSUs Exercised	Available Shares	Total
	2010 ECP	258,248	105,522	1,060,823	2,261,352	3,685,945
	2005 LTIP	33,748	398,766	523,976	43,510	1,000,000
	Total	291,996	504,288	1,584,799	2,304,862	4,685,945

Earnings_per_Share_Tables

Earnings per Share (Tables)	3 Months Ended
	Mar. 31, 2014
Earnings Per Share [Abstract]	'
Schedule of Weighted Average Number of Shares	'
		For the Three Months Ended
		March 31, 2014
	Weighted average shares outstanding for basic EPS	23,444,053
	Effect of dilutive securities
	Options	9,553
	Restricted stock units	13,796
	Warrants	14,013
	Weighted average shares outstanding for diluted EPS	23,481,415

Leases_Tables

Leases (Tables)	3 Months Ended
	Mar. 31, 2014
Leases [Abstract]	'
Schedule of Future Minimum Rental Payments for Operating Leases	'
	Minimum lease payments under non-cancelable operating leases as of March 31, 2014 are:
		Lease Payments		Sublease income
	2014	$	402,730	$	445,634
	2015	547,651		604,569
	2016	45,749		50,753
	Total	$	996,130	$	1,100,956

Segments_Tables

Segments (Tables)	3 Months Ended
	Mar. 31, 2014
Segment Reporting [Abstract]	'
Schedule of all reportable segments	'
	Revenue by Segment
		For the Three Months Ended
		March 31, 2014			March 31, 2013
		$	% of Revenue		$	% of Revenue
	Partner Network	5,451,617	53.9	%	8,916,997	56	%
	Owned and Operated Network	4,670,100	46.1	%	7,002,782	44	%
	Total net revenue	10,121,717	100	%	15,919,779	100	%
	Gross Profit by Segment
		For the Three Months Ended
		March 31, 2014			March 31, 2013
		$	Gross Profit %		$	Gross Profit %
	Partner Network	1,858,403	34.1	%	1,802,358	20.2	%
	Owned and Operated Network	4,586,559	98.2	%	6,636,553	94.8	%
	Total gross profit	6,444,962	63.7	%	8,438,911	53	%

Organization_and_Business_Deta

Organization and Business (Details) (USD $)

3 Months Ended

12 Months Ended

0 Months Ended

3 Months Ended

Mar. 31, 2014

Dec. 31, 2013

Jan. 25, 2013

Mar. 31, 2014

Jan. 25, 2013

Jan. 25, 2013

Mar. 31, 2014

Mar. 31, 2014

Mar. 31, 2014

Mar. 31, 2013

Mar. 31, 2014

Mar. 31, 2013

operating_segment

ARKANSAS

ARKANSAS

Minimum

Maximum

Bridge Bank, N.A.

Yahoo and Google

Accounts Receivable

Accounts Receivable

Net Revenue

Net Revenue

employee

ARKANSAS

ARKANSAS

Line of Credit

customer

Customer Concentration Risk

Customer Concentration Risk

Customer Concentration Risk

Customer Concentration Risk

position

Bridge Bank b Revolving Credit Line - March 29, 2015

Yahoo and Google

Yahoo and Google

Yahoo and Google

Yahoo and Google

Revolving Credit Facility

Debt Instrument [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

Number of operating segments

2

'

'

'

'

'

'

'

'

'

'

'

State grant, amount

'

'

'

'

'

$1,750,000

'

'

'

'

'

'

Number of permanent full time positions for state grant

'

'

'

'

50

'

'

'

'

'

'

'

Term for number of full time positions required under state grant, term one

'

'

'4 years

'

'

'

'

'

'

'

'

'

Term for number of full time positions required under state grant, term two

'

'

'6 years

'

'

'

'

'

'

'

'

'

Average annual salary requirement per full time position under state grant

'

'

90,000

'

'

'

'

'

'

'

'

'

Number of employees

'

'

'

26

'

'

'

'

'

'

'

'

Remaining borrowing capacity

'

'

'

'

'

'

627,000

'

'

'

'

'

Number of customers that contribute to majority revenue

'

'

'

'

'

'

'

2

'

'

'

'

Concentration risk, percentage

'

'

'

'

'

'

'

'

90.20%

88.00%

95.70%

91.30%

Stockholders equity, minimum amount required to be listed on NYSE MKT

'

6,000,000

'

'

'

'

'

'

'

'

'

'

Net income from continuing operations

$649,000

$26,000

'

'

'

'

'

'

'

'

'

'

Property_and_Equipment_Details

Property and Equipment (Details) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Dec. 31, 2013
Property, Plant and Equipment [Line Items]	'	'	'
Property, plant and equipment, gross	$10,881,335	'	$10,702,912
Less: accumulated depreciation and amortization	-9,799,591	'	-9,514,346
Total	1,081,744	'	1,188,566
Depreciation expense	255,972	705,467	'
Furniture and fixtures	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'
Property, plant and equipment, gross	67,341	'	67,341
Equipment	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'
Property, plant and equipment, gross	2,552,787	'	2,547,686
Software	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'
Property, plant and equipment, gross	8,194,304	'	8,020,982
Leasehold improvements	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'
Property, plant and equipment, gross	$66,903	'	$66,903

Other_Intangible_Assets_and_Go2

Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) (USD $)	3 Months Ended
	Mar. 31, 2014		Dec. 31, 2013
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]	'		'
Net Carrying Value	$9,735,825		'
Intangible assets classified as long-term	'		'
Carrying Value	11,780,000		'
Accumulated Amortization and Impairment	-1,654,175		'
Net Carrying Value	10,125,825		'
Year-to-date Amortization	198,501		'
Goodwill, Impaired, Accumulated Impairment Loss	'		'
Carrying Value	5,760,808		'
Accumulated Amortization and Impairment	0		'
Net Carrying Value	5,760,808		5,760,808
Tradenames, web properties	'		'
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]	'		'
Carrying Value	390,000	[1]	'
Accumulated Amortization and Impairment	0	[1]	'
Net Carrying Value	390,000	[1]	'
Year-to-date Amortization	0	[1]	'
Customer list, Google	'		'
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]	'		'
Term	'20 years		'
Carrying Value	8,820,000		'
Accumulated Amortization and Impairment	-918,750		'
Net Carrying Value	7,901,250		'
Year-to-date Amortization	110,250		'
Customer list, all other	'		'
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]	'		'
Term	'10 years		'
Carrying Value	1,610,000		'
Accumulated Amortization and Impairment	-335,425		'
Net Carrying Value	1,274,575		'
Year-to-date Amortization	40,251		'
Trade names, ALOT	'		'
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]	'		'
Term	'5 years	[1]	'
Carrying Value	960,000	[1]	'
Accumulated Amortization and Impairment	-400,000	[1]	'
Net Carrying Value	560,000	[1]	'
Year-to-date Amortization	48,000	[1]	'
Partner Network	'		'
Goodwill, Impaired, Accumulated Impairment Loss	'		'
Carrying Value	1,776,544		'
Accumulated Amortization and Impairment	0		'
Net Carrying Value	1,776,544		'
Owned and Operated Network	'		'
Goodwill, Impaired, Accumulated Impairment Loss	'		'
Carrying Value	3,984,264		'
Accumulated Amortization and Impairment	0		'
Net Carrying Value	$3,984,264		'
[1]	We have determined that our trade names intangible related to our web properties has an indefinite life, and as such it is not amortized. We determined our ALOT trade names should be amortized over five years.

Other_Intangible_Assets_and_Go3

Other Intangible Assets and Goodwill - Amortization Expense (Details) (USD $)	Mar. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract]	'
2014	$595,503
2015	794,004
2016	794,004
2017	634,004
2018	602,004
Thereafter	6,316,306
Net Carrying Value	$9,735,825

Notes_Payable_Schedule_of_Long

Notes Payable - Schedule of Long Term Debt (Details) (USD $)	3 Months Ended
	Mar. 31, 2014	Dec. 31, 2013
Debt Instrument [Line Items]	'	'
Total	$5,548,830	$6,143,633
Less: current portion	-5,548,830	-2,548,333
Term and revolving credit line - long term portion	0	3,595,300
Term Note Payable | Bridge Bank b Term Note Payable - March 31, 2014	'	'
Debt Instrument [Line Items]	'	'
Total	2,305,555	2,888,888
Debt instrument, interest rate, effective percentage	9.25%	'
Debt instrument, description of variable rate basis	'prime	'
Debt instrument, basis spread on variable rate	6.00%	'
Line of Credit | Revolving Credit Facility | Bridge Bank b Revolving Credit Line - March 29, 2015	'	'
Debt Instrument [Line Items]	'	'
Total	$3,243,275	$3,254,745
Debt instrument, interest rate, effective percentage	3.75%	'
Debt instrument, description of variable rate basis	'prime	'
Debt instrument, basis spread on variable rate	0.50%	'

Notes_Payable_Narrative_Detail

Notes Payable - Narrative (Details) (Bridge Bank, N.A., USD $)	Mar. 01, 2012	Mar. 31, 2014	Mar. 01, 2012	Mar. 31, 2014	Mar. 31, 2014	Mar. 31, 2014	Mar. 31, 2014
	Bridge Bank b Term Note Payable - March 1, 2012	Bridge Bank b Revolving Credit Line - March 1, 2012	Bridge Bank b Revolving Credit Line - March 1, 2012	Bridge Bank b Revolving Credit Line - March 1, 2012	Fourth Business Financing Modification Agreement with Bridge Bank	Prime Rate	Prime Rate
	Term Note Payable		Line of Credit	Line of Credit		Fourth Business Financing Modification Agreement with Bridge Bank	Fourth Business Financing Modification Agreement with Bridge Bank
			Revolving Credit Facility	Revolving Credit Facility		Minimum	Maximum
Debt Instrument [Line Items]	'	'	'	'	'	'	'
Debt instrument, face amount	$5,000,000	'	'	'	'	'	'
Line of credit facility, maximum borrowing capacity	'	'	10,000,000	'	'	'	'
Debt instrument, allowable borrowings, percentage of eligible accounts receivable	'	'	80.00%	'	'	'	'
Debt instrument, additional borrowing maximum, over eligible accounts receivable limit	'	'	1,000,000	'	'	'	'
Period for eligible accounts receivable	'	'	'90 days	'	'	'	'
Remaining borrowing capacity	'	'	'	$627,000	'	'	'
Debt instrument, debt service coverage ratio, minimum	'	1.75	'	'	'	'	'
Debt instrument, ratio trailing month basis, duration	'	'3 months	'	'	'	'	'
Asset coverage ratio at February 2014	'	'	'	'	0.7	'	'
Asset coverage ratio at March and April 2014	'	'	'	'	0.9	'	'
Asset coverage ratio at May, June and July 2014	'	'	'	'	1	'	'
Asset coverage ratio at August and thereafter	'	'	'	'	1.25	'	'
Negative fluctuation forecast percentage	'	'	'	'	20.00%	'	'
Debt instrument, basis spread on variable rate	'	'	'	'	'	1.00%	6.00%
Additional interest rate if default	'	'	'	'	5.00%	'	'

Accrued_Expenses_and_Other_Cur2

Accrued Expenses and Other Current Liabilities (Details) (USD $)	Mar. 31, 2014	Dec. 31, 2013
Payables and Accruals [Abstract]	'	'
Accrued marketing costs	$1,232,853	$1,198,152
Accrued expenses and other	432,408	519,859
Loss contingency	475,704	263,238
Deferred Arkansas grant, current portion	242,225	242,225
Accrued payroll and commission liabilities	4,452	85,782
Capital leases, current portion	43,015	51,205
Accrued taxes	30,448	25,765
Total	$2,461,105	$2,386,226

Other_LongTerm_Liabilities_Det

Other Long-Term Liabilities (Details) (USD $)	Mar. 31, 2014	Dec. 31, 2013	Sep. 30, 2013
Other Liabilities Disclosure [Abstract]	'	'	'
Taxes payable	$506,453	$506,453	$506,453
Deferred Arkansas grant, less current portion	270,776	360,576	'
Deferred rent	108,849	120,218	'
Capital leases, less current portion	39,398	52,223	'
Total	$925,476	$1,039,470	'

Income_Taxes_Details

Income Taxes (Details) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Dec. 31, 2013	Sep. 30, 2013
Income Tax Disclosure [Abstract]	'	'	'	'
Deferred tax liability	$3,713,205	'	$3,788,903	'
Income tax benefit	75,698	83,000	'	'
Deferred tax asset	32,000,000	'	'	'
Taxes payable	$506,453	'	$506,453	$506,453

StockBased_Compensation_Narrat

Stock-Based Compensation - Narrative (Details) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Compensation Expense	'	'
Stock based compensation	$130,448	$189,993
Compensation cost related to non vested awards not yet recognized	576,568	'
Average remaining expense recognition period	'1 year 7 months 18 days	'
Options Outstanding	291,996	'
2005 LTIP and 2010 ECP Plan	'	'
Compensation Expense	'	'
Options cancelled	'	805,134
Additional share-based compensation	'	$49,577
Separate Plan	'	'
Compensation Expense	'	'
Options Outstanding	160,996	'
Restricted stock units	'	'
Compensation Expense	'	'
Equity instruments other than options, grants in period (in shares)	0	100,000
Grants in period, weighted average grant date fair value	'	$0.72
Maximum	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Option and restricted stock unit vesting period	'3 years	'

StockBased_Compensation_Schedu

Stock-Based Compensation - Schedule of Grants (Details)	Mar. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Options Outstanding	291,996
RSUs Outstanding	504,288
Options and RSUs Exercised	1,584,799
Available Shares	2,304,862
Total	4,685,945
2010 ECP	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Options Outstanding	258,248
RSUs Outstanding	105,522
Options and RSUs Exercised	1,060,823
Available Shares	2,261,352
Total	3,685,945
2005 LTIP	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Options Outstanding	33,748
RSUs Outstanding	398,766
Options and RSUs Exercised	523,976
Available Shares	43,510
Total	1,000,000

Discontinued_Operations_Detail

Discontinued Operations (Details) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Discontinued Operations and Disposal Groups [Abstract]	'	'
Net income from discontinued operations	$26,112	$125,093

Earnings_per_Share_Details

Earnings per Share (Details) (USD $)	3 Months Ended
	Mar. 31, 2014	Sep. 30, 2013	Mar. 31, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'
Net income (loss) per share (in usd per share)	'	$0.03	'
Weighted average shares outstanding	'	'	'
Weighted average shares outstanding for basic EPS	23,444,053	'	23,252,095
Effect of dilutive securities	'	'	'
Warrants	14,013	'	'
Weighted average shares outstanding for diluted EPS	23,481,415	'	23,252,095
Warrants outstanding	765,000	'	'
Exercise price of warrants	2.47	'	'
Options	'	'	'
Effect of dilutive securities	'	'	'
Share-based payment arrangements	9,553	'	'
Options outstanding	435,742	'	'
Weighted average exercise price (in usd per share)	$18.39	'	'
RSUs	'	'	'
Effect of dilutive securities	'	'	'
Share-based payment arrangements	13,796	'	'

Leases_Details

Leases (Details) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Leases [Abstract]	'	'
Rent expense, operating leases	$2,996	$174,088
Lease Payments	'	'
2015	402,730	'
2016	547,651	'
2017	45,749	'
Total	996,130	'
Sublease income	'	'
2015	445,634	'
2016	604,569	'
2017	50,753	'
Total	1,100,956	'
Contract termination fee	'	615,000
Term of operating sublease	'	'2 years
Future minimum sublease due	'	$193,200

Litigation_and_Settlements_Det

Litigation and Settlements (Details) (USD $)	1 Months Ended	12 Months Ended				58 Months Ended	48 Months Ended	58 Months Ended
	Oct. 31, 2009	Dec. 31, 2005	Mar. 31, 2014	Sep. 30, 2013	Sep. 30, 2011	Dec. 31, 2012	Dec. 31, 2012	Dec. 31, 2012	Dec. 31, 2012
	legal_action	Shareholder Class Action Lawsuits	Shareholder Class Action Lawsuits	Shareholder Class Action Lawsuits	Shareholder Class Action Lawsuits	Oltean, et al. (Terry Schultz) v. Think Partnership, Inc.	Corporate Square, LLC v. Think Partnership, Inc., Scott Mitchell, and Kristine Mitchell	Oltean, et al. (Kelly Oltean) v. Think Partnership, Inc.	Oltean, et al. (Mike Baldock) v. Think Partnership, Inc.
		claim		misstatement	misstatement	Pending Litigation	Pending Litigation	Pending Litigation	Pending Litigation
Loss Contingencies [Line Items]	'	'	'	'	'	'	'	'	'
Number of class action lawsuits	'	5	'	'	'	'	'	'	'
Number of alleged misstatements dismissed	'	'	'	'	9	'	'	'	'
Number of alleged misstatements	'	'	'	11	'	'	'	'	'
Estimate of possible loss	'	'	$2,400,000	'	'	'	'	'	'
Damages sought	'	'	'	'	'	$200,000	$60,000	$200,000	$187,500
Number of actions consolidated	2	'	'	'	'	'	'	'	'

Segments_Schedule_of_Net_Reven

Segments - Schedule of Net Revenue (Details) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
	segment
Segment Reporting Information [Line Items]	'	'
Number of reportable segments	2	'
Net Revenue	$10,121,717	$15,919,779
Percent of Revenue	100.00%	100.00%
Partner Network	'	'
Segment Reporting Information [Line Items]	'	'
Net Revenue	5,451,617	8,916,997
Percent of Revenue	53.90%	56.00%
Owned and Operated Network	'	'
Segment Reporting Information [Line Items]	'	'
Net Revenue	$4,670,100	$7,002,782
Percent of Revenue	46.10%	44.00%

Segments_Schedule_of_Gross_Pro

Segments - Schedule of Gross Profit (Details) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Gross Profit	$6,444,962	$8,438,911
Gross Profit %	63.70%	53.00%
Partner Network	'	'
Gross Profit	1,858,403	1,802,358
Gross Profit %	34.10%	20.20%
Owned and Operated Network	'	'
Gross Profit	$4,586,559	$6,636,553
Gross Profit %	98.20%	94.80%

Related_Party_Transactions_Det

Related Party Transactions (Details) (USD $)	3 Months Ended	1 Months Ended
	Mar. 31, 2013	Jan. 31, 2013
		Conway
Related Party Transaction [Line Items]	'	'
Term of operating sublease	'2 years	'2 years
Rent expense per month	'	$8,400
Future minimum sublease due	$193,200	$193,200