Inuvo (INUV) 10-K 9 Feb 15 2014 FY Annual report Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	12 Months Ended
In Millions, except Share data, unless otherwise specified	Dec. 31, 2014	Jan. 30, 2015	Jun. 27, 2014
Document And Entity Information
Entity Registrant Name	Inuvo, Inc.
Entity Central Index Key	829323
Document Type	10-K
Document Period End Date	31-Dec-14
Amendment Flag	FALSE
Document Fiscal Year Focus	2014
Document Fiscal Period Focus	FY
Current Fiscal Year End Date	-19
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		24,193,909
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Public Float			$17.90

CONSOLIDATED_BALANCE_SHEETS

CONSOLIDATED BALANCE SHEETS (USD $)	Dec. 31, 2014	Dec. 31, 2013
Current assets
Cash	$3,714,525	$3,137,153
Accounts receivable, net of allowance for doubtful accounts of $86,722 and $62,845, respectively	5,106,300	3,609,825
Unbilled revenue	23,541	24,472
Prepaid expenses and other current assets	299,873	510,968
Total current assets	9,144,239	7,282,418
Property and equipment, net	959,475	1,188,566
Other assets
Goodwill	5,760,808	5,760,808
Intangible assets, net of accumulated amortization	9,530,322	10,324,326
Other assets	211,833	379,513
Total other assets	15,502,963	16,464,647
Total assets	25,606,677	24,935,631
Current liabilities
Accounts payable	5,714,158	6,235,533
Accrued expenses and other current liabilities	3,704,464	2,386,226
Term and credit notes payable - current portion	959,942	2,548,333
Total current liabilities	10,378,564	11,170,092
Long-term liabilities
Deferred tax liability	3,552,500	3,788,903
Term and credit notes payable - long term	2,666,667	3,595,300
Other long-term liabilities	735,211	1,039,470
Total long-term liabilities	6,954,378	8,423,673
Stockholders’ equity
Preferred stock, $.001 par value: Authorized shares - 500,000 - none issued and outstanding	0	0
Common stock, $.001 par value: Authorized shares - 40,000,000, issued shares 23,763,307and 23,586,186, respectively Outstanding shares - 23,386,780 and 23,209,659 respectively	24,087	23,763
Additional paid-in capital	128,734,759	127,908,328
Accumulated deficit	-119,088,552	-121,193,666
Treasury stock, at cost - 376,527 shares	-1,396,559	-1,396,559
Total stockholders' equity	8,273,735	5,341,866
Total liabilities and stockholders' equity	$25,606,677	$24,935,631

CONSOLIDATED_BALANCE_SHEETS_Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Assets
Allowance for doubtful accounts	$86,722	$62,845
Stockholders Equity
Preferred stock par value (usd per share)	$0.00	$0.00
Preferred stock shares authorized (in shares)	500,000	500,000
Preferred stock shares issued (in shares)	0	0
Preferred stock shares outstanding (in shares)	0	0
Common stock, par value (usd per share)	$0.00	$0.00
Common stock shares authorized (in shares)	40,000,000	40,000,000
Common stock shares issued (in shares)	24,087,627	23,763,307
Common stock shares Outstanding (in shares)	23,711,100	23,386,780
Treasury stock (in shares)	376,527	376,527

CONSOLIDATED_STATEMENTS_OF_COM

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Net revenue	$49,599,486	$54,990,340
Cost of revenue	20,424,561	28,784,887
Gross profit	29,174,925	26,205,453
Operating expenses
Marketing costs	17,450,199	14,389,493
Compensation	4,830,505	6,022,526
Selling, general and administrative	4,397,212	5,776,529
Total operating expenses	26,677,916	26,188,548
Operating income	2,497,009	16,905
Interest expense, net	-351,225	-356,956
Income (loss) from continuing operations before taxes	2,145,784	-340,051
Income tax benefit	0	313,645
Net income (loss) from continuing operations	2,145,784	-26,406
Net income (loss) from discontinued operations	-40,670	503,622
Net income	2,105,114	477,216
Other comprehensive income
Foreign currency revaluation	0	-418
Total comprehensive income	$2,105,114	$476,798
Per common share data: Basic and Diluted
Net loss from continuing operations (in usd per share)	$0.09	$0
Net loss (income) from discontinued operations (in usd per share)	$0	$0.02
Net loss (in usd per share)	$0.09	$0.02
Weighted average shares
Basic (in shares)	23,527,872	23,281,439
Diluted (in shares)	24,145,823	23,281,439

CONSOLIDATED_STATEMENTS_OF_STO

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (USD $)	Total	Common Stock	Additional Paid in Capital	Accumulated Deficit	Accumulated Other Comprehensive Income	Treasury Stock
Beginning Balance, Amount at Dec. 31, 2012	$4,206,352	$23,586	$127,249,789	($121,670,882)	$418	($1,396,559)
Beginning Balance, Shares at Dec. 31, 2012		23,209,659
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income	477,216			477,216
Stock-based compensation	686,745		686,745
Refund of stock issuance costs	35,500		35,500
Stock options exercised (in shares)		3,750
Stock options exercised	2,100	4	2,096
Stock issued for vested restricted stock awards (in shares)		173,371
Stock issued for vested restricted stock awards		173	-173
Foreign currency translation	-418				-418
Taxes withheld on vested restricted stock	-65,629		-65,629
Ending Balance, Amount at Dec. 31, 2013	5,341,866	23,763	127,908,328	-121,193,666		-1,396,559
Ending Balance, Shares at Dec. 31, 2013		23,386,780
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income	2,105,114			2,105,114
Stock-based compensation	991,948		991,948
Stock options exercised (in shares)	0
Stock issued for vested restricted stock awards (in shares)		324,320
Stock issued for vested restricted stock awards		324	-324
Taxes withheld on vested restricted stock	-165,193		-165,193
Ending Balance, Amount at Dec. 31, 2014	$8,273,735	$24,087	$128,734,759	($119,088,552)	$0	($1,396,559)
Ending Balance, Shares at Dec. 31, 2014		23,711,100

CONSOLIDATED_STATEMENTS_OF_CAS

CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Operating activities:
Net income	$2,105,114	$477,216
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	1,749,538	3,055,182
Deferred income taxes	0	-310,097
Amortization of financing fees	28,863	33,333
Adjustment of European liabilities related to discontinued operations	-2,494	-459,473
Provision (Recovery) for doubtful accounts	23,877	-137,362
Stock based compensation	991,948	686,745
Change in operating assets and liabilities:
Accounts receivable and unbilled revenue	-1,519,421	1,961,574
Prepaid expenses and other assets	306,017	36,587
Accounts payable	-518,881	-3,501,924
Accrued expenses and other liabilities	944,425	-22,481
Other	-165,193	-9,677
Net cash provided by operating activities	3,943,793	1,809,623
Investing activities:
Purchases of equipment and capitalized development costs	-839,867	-677,526
Net cash used in investing activities	-839,867	-677,526
Financing activities:
Proceeds from term note	2,000,000	0
Return of deposit to collateralize letter of credit	0	301,158
Proceeds from revolving line of credit	2,550,000	7,225,000
Prepaid financing fees	43,895	35,500
Exercise of stock options	0	2,100
Payments on revolving line of credit	-4,011,469	-7,570,255
Payments on term note payable and capital leases	-3,108,980	-1,369,047
Net cash used in financing activities	-2,526,554	-1,375,544
Effect of exchange rate changes	0	-418
Net change – cash	577,372	-243,865
Cash, beginning of year	3,137,153	3,381,018
Cash, end of year	3,714,525	3,137,153
Supplemental information:
Interest paid	290,244	327,379
Income taxes refunded	0	-3,548
Non-cash investing activities:
Purchase of property and equipment under capital lease	$0	$47,482

Organization_and_Business

Organization and Business	12 Months Ended
	Dec. 31, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Organization and Business	Organization and Business
	Company Overview
	Inuvo, Inc. and subsidiaries ("we", "us" or "our") is an Internet marketing and technology company that delivers purchase-ready customers to advertisers through a broad network of websites and applications reaching both desktop and mobile devices.
	We deliver content and targeted advertisements over the internet and generate revenue when an end user clicks on the advertisements we delivered. We manage our business as two segments, the Partner Network and the Owned and Operated Network. In the third quarter of 2013, we reorganized our segments and retrospectively applied the current presentation to prior periods.
	The Partner Network delivers advertisements to our partners' websites and applications on desktop, tablet and mobile devices. We generate revenue in this segment when an advertisement is clicked, and we share a portion of that revenue with our partners. Our proprietary technology platform allows for targeted distribution of advertisements at a scale that measures in the hundreds of millions of advertisements delivered monthly.
	The Owned and Operated Network designs, builds and markets consumer websites and applications. This segment consists of our mobile-ready ALOT websites and is focused on providing engaging content to our users. The majority of revenue generated by this segment is derived from clicks on advertisements delivered through web searches and advertisements displayed on the websites.
	We have taken several significant steps to position our business for long-term success including investments in ad serving technology, the development of adaptive, programmatic and native advertising units, the creation of proprietary content, the expansion of publishers within the partner network and the optimization of overhead and operational costs all of which we expect will improve revenue and profitability.
	Relocation of corporate headquarters
	During 2013, we relocated our offices from New York City and Clearwater, FL to Conway, AR and received a grant from the state of Arkansas to cover costs associated with that move. Inuvo remains in compliance with all provisions of the grant agreement. (See Note 2)
	Liquidity
	On September 29, 2014, we renewed our Business Financing Agreement with Bridge Bank, N.A. ("Bridge Bank") (see Note 6, "Notes Payable"). The renewal provided continued access to the revolving line of credit up to $10 million through September 2016 and a new term loan of $2 million through September 2017. As of December 31, 2014 , the revolving line of credit had approximately $3.1 million in availability. During the first quarter of 2014, we filed an S-3 registration statement with the Securities and Exchange Commission ("SEC") to replace the existing, expiring S-3 "shelf" registration statement. Though we do not expect to need additional funds in the next twelve months, we may still elect to sell stock to the public or to selected investors, or borrow under the current or any replacement line of credit or other debt instruments. We believe the revolving line of credit, cash generated by operations, and anticipated financing will provide sufficient cash for operations over the next twelve months.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	12 Months Ended
	Dec. 31, 2014
Accounting Policies [Abstract]
Summary of Significant Accounting Policies	Summary of Significant Accounting Policies
	Basis of presentation - The consolidated financial statements include our accounts and those of our wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.
	Cash and cash equivalents - Cash and cash equivalents consist of highly liquid investments with original maturities of three months or less.
	Revenue recognition - We recognize revenue in accordance with Accounting Standards Codification (“ASC”) ASC 605-10 Revenue Recognition-General. We recognize revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed and determinable, no significant obligations remain and collection of the related receivable is reasonably assured.
	Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements on our behalf are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the transaction occurs and the other revenue recognition criteria are met.
	Accounts receivable - Accounts receivable consists of trade receivables from customers. We record accounts receivable at its net realizable value, recognizing an allowance for doubtful accounts based on our best estimate of probable credit losses on our existing accounts receivable. Balances are written off against the allowance after all means of collection have been exhausted and the possibility of recovery is considered remote.
	Marketing costs - Marketing costs include the purchase of sponsored listings from search engines and is our primary method of attracting consumers to our owned and operated applications and websites. We expense these costs as incurred and present them as a separate line item in operating expenses on the consolidated statements of comprehensive income. Advertising costs from continuing operations included in selling general and administrative expenses for the years ended December 31, 2014 and 2013 were $0 and $25,000, respectively.
	Property and equipment - Property and equipment are stated at cost, net of accumulated depreciation and amortization. Major renewals and improvements are capitalized while maintenance and repairs which do not improve or extend the life of the respective assets are expensed as incurred. Costs of assets sold or retired and the related accumulated depreciation are eliminated from accounts and the net gain or loss is reflected as an operating expense in the statements of comprehensive income.
	Property and equipment are depreciated on a straight-line basis over three years for equipment, five to seven years for furniture and fixtures and two to three years for software. Leasehold improvements are amortized over the lesser of the estimated useful life of the asset or the remaining term of the lease. Depreciation expense was $955,534 and $1,912,513, respectively, for the years ended December 31, 2014 and 2013.
	Capitalized Software Costs - We capitalize certain costs related to internally developed software and amortize these costs using the straight-line method over the estimated useful life of the software, generally two years. We do not sell internally developed software. Certain development costs not meeting the criteria for capitalization, in accordance with ASC 350-40 Internal-Use Software, are expensed as incurred.
	Goodwill - Goodwill is recorded as the difference, if any, between the aggregate consideration paid for an acquisition and the fair value of the net tangible and intangible assets acquired. In accordance with ASC 350, Goodwill and Other Intangible Assets (“ASC 350”), we test goodwill for impairment at the reporting unit level (operating segment or one level below an operating segment) on an annual basis or more frequently if we believe indicators of impairment exist. The performance of the test involves a two-step process. The first step of the impairment test involves comparing the fair values of the applicable reporting units with their aggregate carrying value, including goodwill.
	We generally determine the fair value of our reporting units using the income approach methodology of valuation that includes the undiscounted cash flow method as well as other generally accepted valuation methodologies. If the carrying amount of a reporting unit exceeds the reporting unit’s fair value, we perform the second step of the goodwill impairment test to determine the amount of impairment loss. The second step of the goodwill impairment test involves comparing the implied fair value of the affected reporting unit’s goodwill with the carrying value of that goodwill (See Note 5).
	During 2014 and 2013, we elected to proceed directly to the two-step testing process. We determined there was no impairment of goodwill during 2014 and 2013.
	See Note 5, Intangible Assets and Goodwill, for more information.
	Intangible Assets - We allocate a portion of the purchase price of acquisitions to identifiable intangible assets and we amortize definite-lived assets over their estimated useful lives. We consider our indefinite-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.
	We amortize our identifiable intangible assets, which result from acquisitions accounted for under the purchase method of accounting, using the straight-line method over their estimated useful lives. Trade names are not amortized as they are believed to have an indefinite life. Trade names are reviewed annually for impairment under ASC 350.
	As a result of our acquisition of Vertro, Inc. ("Vertro") in March 2012, we recognized an asset for the customer relationship with Google of $8,820,000 and assigned it a useful life of 20 years. A primary reason for acquiring Vertro was its relationship with Google. Up to the time of the acquisition, we principally had access to the Yahoo! inventory of advertisements. Among the many valuable assets acquired in the Vertro transaction was this Google relationship and the access it provided to an enormous inventory of advertisements. In addition, we acquired the ALOT brand, whose products are monetized through Google and has historically produced a better margin than monetization through Yahoo!. In determining the useful life of this asset, we considered the strategic importance of Vertro's strong relationship with Google. Vertro and its predecessor company had contracts and successful renewals with Google that date back to 2006. The most recent renewal was February 1, 2015. We expect the relationship with Google to continue through the 20 year amortization period and beyond.
	At the time of the Vertro acquisition, we engaged a third party valuation service to determine the fair value of the acquired assets. At the close of the 2014 and 2013 fiscal years we again engaged a third party valuation service to reassess the fair value of the acquired assets.
	From time to time, both search marketplaces, Google and Yahoo!, may implement policy or marketplace changes. In January 2013 Google requested changes to our agreement that impacted marketing programs for one of our ALOT products, the Appbar, the result of which was a decline in the number of product installs. Since acquiring the ALOT brand in the Vertro acquisition, we have materially expanded the brand into a number of additional owned and operated websites and applications. We expect products within the brand to ebb and flow as customer preferences change and Google adjusts its marketplace policies. At the close of 2013, we considered the Google change and decided to transition out of the Appbar product and replace it with web properties that we develop. At the close of 2014, we determined that the asset continued to be recoverable despite the impact to the Appbar product and our decision to transition away from it. We made this determination in part because during 2014 we completely replaced the revenue and margin from the Appbar product with other ALOT-branded and Google monetized products. Between websites and applications, we have launched more than 20 new ALOT-branded products in 2013 and 2014 and we expect to continue aggressively building out our Owned and Operated Network segment into the future.
	We recorded no impairment of intangible assets during 2014 or 2013.
	See Note 5, Intangible Assets and Goodwill, for more information.
	Income taxes - We utilize the liability method of accounting for income taxes as set forth in ASC 740, Income Taxes (“ASC 740”). Under the liability method, deferred taxes are determined based on the temporary differences between the financial statement and tax bases of assets and liabilities. A valuation allowance is recorded when it is more likely than not that some of the deferred tax assets will not be realized. In assessing the need for a valuation allowance, we must project future levels of taxable income, which requires significant judgment. We examine evidence related to the history of taxable losses or income, the economic conditions in which we operate, organizational characteristics, our forecasts and projections, as well as factors affecting liquidity. We believe it is more likely than not that none of our deferred tax assets will be realized, and we have recorded a full valuation for the net deferred tax assets as of December 31, 2014 and 2013.
	We have adopted certain provisions of ASC 740. This statement clarifies the criteria that an individual tax position must satisfy for some or all of the benefits of that position to be recognized in a company’s financial statements.  ASC 740 prescribes a recognition threshold of more likely than not, and a measurement attribute for all tax positions taken or expected to be taken on a tax return, in order to be recognized in the financial statements.
	Impairment of long-lived assets - In accordance with ASC 360, Property, Plant and Equipment, long-lived assets, such as property and equipment, and purchased intangibles subject to amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of the asset is measured by comparison of the carrying amount to future undiscounted cash flows the asset is expected to generate. If such assets are considered to be impaired, the impairment to be recognized is measured as the amount by which the carrying amount of the asset exceeds the fair value.
	Stock-based compensation - We value stock compensation based on the fair value recognition provisions ASC 718, Compensation – Stock Compensation, which establishes accounting for stock-based awards exchanged for employee services and requires companies to expense the estimated grant date fair value of stock awards over the requisite employee service period.
	The fair value of restricted stock awards is based on the market price of our common stock on the date of the grant. To value stock option awards, we use the Black-Scholes-Merton option pricing model. This model involves assumptions including the expected life of the option, stock price volatility, risk-free interest rate, dividend yield and exercise price. We recognize compensation expense in earnings over the requisite service period, applying a forfeiture rate to account for expected forfeitures of awards.
	See Note 10, Stock-Based Compensation, for further details on our stock awards.
	Government Grant- During the first quarter of 2013, we received a grant from the state of Arkansas to relocate our corporate headquarters to Conway, AR. We recognize the grant funds into income as a reduction of the related expense in the period in which those expenses are recognized. We defer grant funds related to capitalized costs and classify them as current or long-term liabilities on the balance sheet according to the classification of the associated asset. Grant funds received are presented on the consolidated statements of cash flows as operating or investing cash flows depending on the classification of the underlying spend. The grant contains certain requirements that would require us to repay a portion or all of the grant if certain requirements are not met. As of March 31, 2015, we are obligated to maintain 38 permanent, full time employees positions in Arkansas. We have accrued $120,000, as of December 31, 2014 included in accrued expenses and other current liabilities in the accompanying 2014 Balance Sheet, in the event we are unable to meet the required employment level.
	Treasury Stock - The cost method was used in recording the purchase of the treasury stock.  Treasury stock changes as a result of common stock we acquire in the market.
	Earnings (loss) per share - During the periods presented, we had securities that could potentially dilute basic earnings per share in the future.
	For the year ended December 31, 2014, options to purchase 356,877 shares with a weighted average exercise price of $6.06 per share and warrants to purchase 725,000 shares with a weighted average exercise price of $2.15 per share were excluded from the diluted shares calculation for 2014 because their exercise price was higher than the average stock price for the period. In addition, restricted stock units totaling 409,029 shares with a weighted average grant date price of $2.71 were also excluded because the effect of their inclusion would have been anti-dilutive.
	Because we reported a loss from continuing operations for 2013 all shares associated with outstanding stock options, warrants and unvested restricted stock are considered anti-dilutive, and basic and diluted net loss per share is the same. For the year ended December 31, 2013, options to purchase 458,573 shares with a weighted average exercise price of $18.14 per share and warrants to purchase 816,724 shares with a weighted average exercise price of $2.37 per share were excluded from the diluted shares calculation for 2013 because their exercise price was higher than the average stock price for the period. In addition, restricted stock units totaling 667,123 shares with a weighted average grant date price of $1.31 were also excluded because the effect of their inclusion would have been anti-dilutive.
	Operating segments - ASC 280, Segment Reporting, requires disclosures of certain information about operating segments, products and services, geographic areas in which we operate, and their major customers. We have evaluated the effect of this standard and have determined that we currently operate in two segments, the Partner Network and the Owned and Operated Network. See Note 16 for additional segment information.
	Concentration of credit risk - We are exposed to concentrations of risk primarily in cash and cash equivalents and accounts receivable, which are generally not collateralized. Our policy is to place our cash and cash equivalents with high credit quality financial institutions in order to limit the amount of credit exposure. We do not require collateral from our customers, but our credit extension and collection policies include monitoring payments and aggressively pursuing delinquent accounts. We maintain allowances for potential credit losses. At times, deposits may exceed FDIC limits.
	Customer concentrations - At December 31, 2014, we had two individual customers with accounts receivable balances greater than 10 percent of the gross accounts receivable from continuing operations. These customers combined owed approximately 94.8% and 88.0% of our gross accounts receivable balance as of December 31, 2014 and 2013, respectively. The same two customers accounted for 97.3% and 93.7% of our revenue for the years ended December 31, 2014 and 2013, respectively.
	Use of estimates - The preparation of financial statements, in accordance with accounting principles generally accepted in the United States ("U.S. GAAP"), requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for returns and redemptions, allowances for doubtful accounts, goodwill and purchased intangible asset valuations, lives of intangible assets, deferred income tax asset valuation allowances, contingent liabilities, including the Arkansas grant contingency, and stock compensation. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
	Litigation and settlement costs - From time to time, we are involved in disputes, litigation and other legal actions. In accordance with ASC 450, Contingencies, we record a charge equal to at least the minimum estimated liability for a loss contingency when both of the following conditions are met: (i) information available prior to issuance of the consolidated financial statements indicates that it is probable that an asset had been impaired or a liability had been incurred as of the date of the consolidated financial statements and (ii) the range of loss can be reasonably estimated. See Note 15 for additional information.
	Recent accounting pronouncements
	Accounting Standards Update No. 2013-11, “Income Taxes (Topic 740): Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists,” for fiscal years, and interim periods within those years, beginning after December 15, 2013.  In July 2013, the FASB issued new accounting guidance on the presentation of unrecognized tax benefits. The new guidance requires an entity to present an unrecognized tax benefit, or a portion of an unrecognized tax benefit, as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward, except as follows: to the extent a net operating loss carryforward, a similar tax loss, or a tax credit carryforward is not available at the reporting date under the tax law of the applicable jurisdiction to settle any additional income taxes that would result from the disallowance of a tax position or the tax law of the applicable jurisdiction does not require the entity to use, and the entity does not intend to use the deferred tax  asset for such purpose, then the unrecognized tax benefit should be presented in the financial statements as a liability and should not be combined with deferred tax assets. This guidance is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2013, with early adoption permitted. Accordingly, we adopted these presentation requirements during the first quarter of 2014. The adoption of this new guidance has not had a material impact on our consolidated financial statements or related disclosures.
	In April 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update No. 2014-08, Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity, which changes the criteria for reporting discontinued operations and requires additional disclosures about discontinued operations. Under the new guidance, only disposals representing a strategic shift in operations that have, or will have, a major effect on the organization’s operations and financial results should be presented as discontinued operations. Additionally, the guidance requires expanded disclosures about discontinued operations that will provide financial statement users with more information about the assets, liabilities, income, and expenses of discontinued operations. The amendments in ASU No. 2014-08 will be applied prospectively to annual periods beginning on or after December 15, 2014, and interim periods within those years, with early adoption permitted. Accordingly, we adopted these presentation requirements during the fourth quarter of 2014.
	In May 2014, FASB issued Accounting Standards Update No. 2014-09, Revenue from Contracts with Customers, which provides a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers and will supersede most current revenue recognition guidance. Under ASU 2014-09, a company will recognize revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled in exchange for those goods and services. The standard is effective for public entities for annual and interim periods beginning after December 15, 2016. Early adoption is not allowed. The adoption of ASU 2014-09 is not expected to have a significant impact on the Company’s consolidated financial position or results of operations.
	In August 2014, FASB issued Accounting Standards Update No. 2014-15, Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern, which will require management to assess an entity’s ability to continue as a going concern, and to provide related footnote disclosures in certain circumstances. The adoption of ASU 2014-15 is not expected to have an impact on the Company’s consolidated financial position or results of operations.
	Reclassifications - Certain reclassifications have been made to historical periods to conform to current classification. These reclassifications had no effect on total stockholders' equity or net income.

Allowance_for_Doubtful_Account

Allowance for Doubtful Accounts	12 Months Ended
	Dec. 31, 2014
Allowance for Doubtful Accounts [Abstract]
Allowance for Doubtful Accounts	Allowance for Doubtful Accounts
	The activity in the allowance for doubtful accounts was as follows during the years ended December 31, 2014 and 2013:
		2014			2013
	Balance at the beginning of the year	$	62,845		$	231,542
	Provision for bad debts	34,000			—
	Charge-offs	(10,123		)	(31,335		)
	Recoveries	—			(137,362		)
	Balance at the end of the year	$	86,722		$	62,845

Property_and_Equipment

Property and Equipment	12 Months Ended
	Dec. 31, 2014
Property, Plant and Equipment [Abstract]
Property and Equipment	Property and Equipment
	The net carrying value of property and equipment at December 31, 2014 and 2013 was as follows:
		2014			2013
	Furniture and fixtures	$	67,341		$	67,341
	Equipment	2,585,659			2,547,686
	Software	8,822,310			8,020,982
	Leasehold improvements	66,903			66,903
	Subtotal	$	11,542,213		$	10,702,912
	Less: accumulated depreciation and amortization	(10,582,738		)	(9,514,346		)
	Total	$	959,475		$	1,188,566

Other_Intangible_Assets_and_Go

Other Intangible Assets and Goodwill	12 Months Ended
	Dec. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract]
Other Intangible Assets and Goodwill	Intangible Assets and Goodwill
	During 2014 and 2013, we evaluated our intangible assets and goodwill for impairment at the reporting unit level. We elected to omit the qualitative assessment of impairment factors and proceed directly to impairment testing with the assistance of a third-party valuation firm. No indication of impairment was noted.
	The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2014:
		Term		Carrying		Accumulated Amortization and Impairment			Net Carrying Value		2014
				Value							Amortization
	Names database	9 months		$	17,417,397	$	(17,417,397	)	$	—	$	—
	Bundled downloads	4.5 months		2,447,075		(2,447,075		)	—		—
	Intangible assets classified as current			$	19,864,472	$	(19,864,472	)	$	—	$	—
	Customer list, Google	20 years		$	8,820,000	$	(1,249,500	)	$	7,570,500	$	441,000
	Customer list, all other	10 years		1,610,000		(456,178		)	1,153,822		161,004
	Exclusivity agreement	1 year		120,000		(120,000		)	—		—
	Trade names, ALOT (2)	5 years		960,000		(544,000		)	416,000		192,000
	Trade names, web properties (2)	-		390,000		—			390,000		—
	Intangible assets classified as long-term			$	11,900,000	$	(2,369,678	)	$	9,530,322	$	794,004
	Goodwill, Partner Network			$	1,776,544	$	—		$	1,776,544
	Goodwill, Owned and Operated Network			3,984,264		—			3,984,264
	Goodwill, total			$	5,760,808	$	—		$	5,760,808
	The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2013:
		Term		Carrying		Accumulated Amortization and Impairment			Net Carrying Value		2013
				Value							Amortization
	Names database (1)	9 months		$	17,417,397	$	(17,417,397	)	$	—	$	322,771
	Bundled downloads (1)	4.5 months		2,447,075		(2,447,075		)	—		5,894
	Intangible assets classified as current			19,864,472		(19,864,472		)	—		328,665
	Customer list, Google	20 years		$	8,820,000	$	(808,500	)	$	8,011,500	$	441,000
	Customer list, all other	10 years		1,610,000		(295,174		)	1,314,826		161,004
	Exclusivity agreement	1 year		120,000		(120,000		)	—		20,000
	Trade names, ALOT (2)	5 years		960,000		(352,000		)	608,000		192,000
	Tradenames, web properties (2)	-		390,000		—			390,000		—
	Intangible assets classified as long-term			$	11,900,000	$	(1,575,674	)	$	10,324,326	$	814,004
	Goodwill, Partner Network			$	1,776,544	$	—		$	1,776,544
	Goodwill, Owned and Operated Network			3,984,264		—			3,984,264
	Goodwill, total			$	5,760,808	$	—		$	5,760,808
	___________
	-1	The amortization of the names database and bundled downloads assets are included in cost of revenue.
	-2	We have determined ALOT trade name should be amortized over five years and the trade names related to our web properties have an indefinite life and as such are not amortized.
	Our amortization expense over the next five years and thereafter is as follows:
	2015	$	794,004
	2016	794,004
	2017	634,004
	2018	602,004
	2019	602,004
	Thereafter	$	5,714,302
	Total	$	9,140,322

Notes_Payable

Notes Payable	12 Months Ended
	Dec. 31, 2014
Debt Disclosure [Abstract]
Notes Payable	Notes Payable
	The following table summarizes our notes payable balances as of December 31, 2014 and 2013:
			2014			2013
	Term note payable - 4.25 percent at December 31, 2014 (prime plus 1 percent), due September 10, 2017		$	1,833,334		$	2,888,888
	Revolving credit line - 3.75 percent at December 31, 2014 (prime plus 0.5 percent), due September 29, 2016		1,793,275			3,254,745
	Total		$	3,626,609		$	6,143,633
	Less: current portion		(959,942		)	(2,548,333		)
	Term and revolving credit line - long term portion		$	2,666,667		$	3,595,300
	Principal Payments:
	Principal payments under the term note payable are due as follows as of December 31, 2014:
	2015	$	666,667
	2016	666,667
	2017	500,000
	Total	$	1,833,334
	On March 1, 2012 we entered into a Business Financing Agreement with Bridge Bank. The agreement provided us with a $5 million term loan and access to a revolving credit line of up to $10 million which we use to help satisfy our working capital needs. We have provided Bridge Bank with a first priority perfected security interest in all of our accounts and personal property as collateral for the credit facility. At December 31, 2013 and July 2014, the Company was not in compliance with certain financial covenants. Bridge Bank provided a waiver of those covenants.
	In September 2014, the Company entered into the Fifth Business Financing Modification Agreement with Bridge Bank that renewed the existing Agreement and modified some terms. The renewed agreement extended the revolving line of credit to September 2016 and provided for a new term loan of $2 million through September 2017. On October 9, 2014, the Agreement was amended to clarify the definition of the financial covenants. The financial covenants are Debt Service Coverage Ratio, measured monthly on a trailing three months basis, of not less than 1.75 to 1.0 for the August 2014 measuring period, and each monthly measuring period thereafter and an Asset Coverage Ratio, measured monthly, of not less than 1.25 to 1.0 for the month ended August 31, 2014 and September 30, 2014; 1.15 to 1.0 for the month ended October 31, 2014, November 30, 2014 and December 31, 2014, and 1.25 to 1.0 for the month ending January 31, 2015 and each month thereafter. We were in compliance with all bank covenants as of December 31, 2014.
	Revolving Credit Line
	Available funds under the revolving credit line are 80% of eligible accounts receivable balances plus $1 million up to a limit of $10 million. Eligible accounts receivable is generally defined as those from United States based customers that are not more than 90 days from the date of invoice. We had approximately $3.1 million available under the revolving credit line as of December 31, 2014.
	Term loan
	The term loan was drawn down on October 1, 2014 and is being repaid at $55,555 per month through its term. The balance outstanding at December 31, 2014 was $1.8 million.

Accrued_Expenses_and_Other_Cur

Accrued Expenses and Other Current Liabilities	12 Months Ended
	Dec. 31, 2014
Payables and Accruals [Abstract]
Accrued Expenses and Other Current Liabilities	Accrued Expenses and Other Current Liabilities
	The accrued expenses and other current liabilities consist of the following at December 31, 2014 and 2013:
		2014		2013
	Accrued marketing costs	$	1,744,143	$	1,198,152
	Accrued sales reserve	567,517		—
	Accrued expenses and other	552,288		519,859
	Loss contingency	308,000		263,238
	Accrued taxes	267,905		25,765
	Deferred Arkansas grant, current portion and accrued reserve	224,994		242,225
	Capital leases, current portion	34,381		51,205
	Accrued payroll and commission liabilities	5,236		85,782
	Total	$	3,704,464	$	2,386,226

Other_LongTerm_Liabilities

Other Long-Term Liabilities	12 Months Ended
	Dec. 31, 2014
Other Liabilities Disclosure [Abstract]
Other Long-Term Liabilities	Other Long-Term Liabilities
	Other long-term liabilities consist of the following at December 31, 2014 and 2013:
		2014		2013
	Taxes payable	$	506,453	$	506,453
	Deferred Arkansas grant, less current portion	142,276		360,576
	Deferred rent	70,861		120,218
	Capital leases, less current portion	15,621		52,223
	Total	$	735,211	$	1,039,470

Income_Taxes

Income Taxes	12 Months Ended
	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Income Taxes	Income Taxes
	Provision (Benefit) for Income Taxes
	The provision for income taxes consists of the following:
		2014				2013
	Current tax provision	$	236,403			$	—
	Deferred tax (benefit) provision	(236,403		)		(310,097		)
	Total tax (benefit) provision	$	—			$	(310,097	)
	A reconciliation of the expected Federal statutory rate to our actual rate as reported for each of the periods presented is as follows:
		2014			2013
	Expected statutory rate	34	%		(35	%)
	State income tax rate, net of federal benefit	8	%		(4	%)
	Permanent differences	—	%		(4	%)
	Valuation allowance	(12	%)		(2,708	%)
	Net operating loss adjustment	(30	%)		2,657	%
	Other	—	%		26	%
		—	%		(68	%)
	Deferred Income Taxes
	Deferred income taxes are the result of temporary differences between book and tax basis of certain assets and liabilities, timing of income and expense recognition of certain items and net operating loss carry-forwards.
	We assess temporary differences resulting from different treatments of items for tax and accounting purposes. These differences result in deferred tax assets and liabilities, which are recorded in the consolidated balance sheets. We evaluate the realizability of our deferred tax assets on a regular basis, an exercise that requires significant judgment. In the course of this evaluation we considered our recent history of tax losses, the economic conditions in which we operate, recent organizational changes and our forecasts and projections. We believe it is more likely than not that none of our deferred tax assets will be realized, and we have recorded a full valuation for the net deferred tax assets as of December 31, 2014 and 2013.
	The following is a schedule of the deferred tax assets and liabilities as of December 31, 2014 and 2013:
		2014				2013
	Deferred tax assets:
	Net operating loss carry forward	$	34,176,741			$	22,757,000
	Intangible assets	4,435,700				6,425,000
	Deferred rent	46,300				33,000
	Depreciation	164,100				779,000
	Allowance for doubtful accounts	48,800				57,000
	Accrued expense	746,700				—
	Stock based expenses	1,493,100				1,239,000
	Other	24,200				540,000
	Subtotal	41,135,641				31,830,000
	Less valuation allowance	(41,135,641		)		(31,830,000		)
	Total	—				—
	Deferred tax liabilities:
	Intangibles	3,523,000				3,788,903
	Other	29,500				—
	Total	3,552,500				3,788,903
	Total deferred tax assets (liabilities)	$	(3,552,500	)		$	(3,788,903	)
	The net operating losses amounted to approximately $78,605,000 and expire beginning 2022 through 2033.
	We have accrued $506,453 for an uncertain tax position.
	We are currently open to audit under the statute of limitations by the Internal Revenue Service for the years ending December 31, 2010 through 2014. Our state income tax returns are open to audit under the statute of limitations for the same periods.
	We recognize interest and penalties related to income taxes in income tax expense. We have incurred no penalties and interest for the years ended December 31, 2014 and 2013.

StockBased_Compensation

Stock-Based Compensation	12 Months Ended
	Dec. 31, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Stock-Based Compensation	Stock-Based Compensation
	We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. Currently, we grant options and restricted stock units ("RSUs") from the 2005 Long-Term Incentive Plan ("2005 LTIP") and the 2010 Equity Compensation Plan (“2010 ECP”). Option and restricted stock unit vesting periods are generally up to three years.
	Compensation Expense
	We recorded stock-based compensation expense for all equity incentive plans of approximately $991,948 and $686,745 for the years ended December 31, 2014 and 2013, respectively. Total compensation cost not yet recognized at December 31, 2014 was $456,733 to be recognized over a weighted-average recognition period of 1.0 year.
	Significant Grants and Cancellations
	2014
	On April 1, 2014, we granted certain employees a total of 82,000 RSUs with a weighted average fair value of $0.80 per share which vest annually over three years. In the same month, we granted members of our board of directors a total of 102,560 RSUs with a weighted average fair value of $0.78 a share which vest quarterly until March 31, 2015. On April 22, 2014, we also granted employees a performance RSU that is dependent upon 2014 profitability. At December 31, 2014, the number of performance RSUs accrued were 735,972 shares with a weighted average fair value of $0.78 per share. The shares vest upon achieving performance conditions. In September 2014, 20,073 RSUs were granted to a new director with a weighted average fair value of $1.53 per share, vesting ratably to March 31, 2015.
	2013
	During the first quarter of 2013, we granted to certain employees a total of 100,000 RSUs with a weighted average fair value of $0.72 per share. These shares vested ratably over three years. During the second quarter of 2013, we granted members of our board of directors a total of 80,000 RSUs with a weighted average fair value of $0.77 per share vesting on December 31, 2013. During the fourth quarter, we granted a total of 428,500 RSU's with a weighted average fair value of $1.44 per share which vest over three years.
	During the third quarter of 2013 we granted RSUs to certain executives and management employees as part of an equity compensation program. The program includes service-based and performance-based components. The service-based component of the plan granted up to 172,500 shares to certain executives and management employees effective July 31, 2013, which vest completely on February 1, 2014. The performance-based component of this plan granted 335,000 shares. The performance conditions were not met and therefore, the shares terminated in 2013. The share price at the date of the grant was $0.87.
	On March 31, 2013, some of our employees voluntarily canceled certain outstanding stock options for no consideration. As a result, 805,134 shares were canceled and returned to 2005 LTIP and 2010 ECP plans. The cancellation of these options resulted in the recognition of $49,577 in additional stock-based compensation expense in 2013, which represented the fair value of the canceled options that had not yet been recognized as of the date of cancellation.
	Award Information and Activity
	The following table summarizes the stock grants outstanding under our 2005 LTIP and 2010 ECP plans as of December 31, 2014:
		Options Outstanding		RSUs Outstanding		Options and RSUs Exercised		Available Shares	Total
	2010 ECP	250,498		890,948		1,184,179		1,510,320	3,835,945
	2005 LTIP	33,748		286,350		663,735		16,167	1,000,000
	Total	284,246		1,177,298		1,847,914		1,526,487	4,835,945
	The fair value of restricted stock units is determined using market value of the common stock on the date of the grant.  The fair value of stock options is determined using the Black-Scholes-Merton valuation model.  The use of this valuation model involves assumptions that are judgmental and highly sensitive in the determination of compensation expense and include the expected life of the option, stock price volatility, risk-free interest rate, dividend yield, exercise price, and forfeiture rate. Forfeitures are estimated at the time of valuation and reduce expense ratably over the vesting period.  The forfeiture rate, which is estimated at a weighted average of 0% of unvested options outstanding, is adjusted periodically based on the extent to which actual forfeitures differ, or are expected to differ, from the previous estimate.
	At December 31, 2014, the 2005 LTIP and 2010 ECP plans had outstanding options of 284,246 options and all were exercisable with an aggregate intrinsic value of $0, a weighted average exercise price of $2.78 and a weighted average remaining contractual term of 5.8 years.
	The total fair value of options vested during 2014 and 2013 was approximately $66,000 and $240,000, respectively.
	The following table summarizes our stock option activity under the 2005 LTIP and 2010 ECP plans during 2014:
		Options		Weighted Average Exercise Price
	Outstanding, beginning of year	292,746		$	2.72
	Granted	—		$	—
	Forfeited, expired or cancelled	(8,500	)	$	0.56
	Exercised	—		$	—
	Outstanding, end of year	284,246		$	2.78
	Exercisable, end of year	284,246		$	2.78
	We also have a separate plan which we acquired from Vertro. This plan is not authorized to issue any additional shares. During 2014, options in the amount of 82,502 shares with a weighted average exercise price of $73.67 expired. At December 31, 2014 we had 82,131 options outstanding and exercisable under this plan with a weighted average exercise price of $16.76. The weighted average fair value of these options is $0, and their aggregate intrinsic value is also $0. The weighted average remaining contractual life of the outstanding and exercisable options is 1.0 year. The exercise price of these options ranges from $16.01 to $35.68.
	The following table summarizes information about stock options outstanding as of December 31, 2014:
	Range of		Shares		Weighted Average Remaining	Weighted Average
	Exercise Price				Contractual Life ( Years)	Exercise Price
	$0.00 – $3.00		280,496		5.8	$	2.77
	$3.01 - $9.99		3,750		5.1	3.7
	Total		284,246		6	2.78
	No options were granted during 2014 or 2013.
	Expected volatility is based on the historical volatility of our common stock over the period commensurate with or longer than the expected life of the options. The expected life of the options is based on the vesting schedule of the option in relation to the overall term of the option. The risk free interest rate is based on the market yield of the U.S. Treasury Bill with a term equal to the expected term of the option awarded. We do not anticipate paying any dividends so the dividend yield in the model is zero.
	The following table summarizes our restricted stock activity for 2014:
		Restricted Stock		Weighted Average Fair Value
	Outstanding, beginning of year	709,780		$	1.45
	Granted	940,605		$	0.8
	Exercised	(450,995	)	$	1.06
	Forfeited	(22,092	)	$	0.81
	Outstanding, end of year	1,177,298		$	1.02

Stockholders_Equity

Stockholders Equity	12 Months Ended
	Dec. 31, 2014
Stockholders' Equity Attributable to Parent [Abstract]
Stockholders Equity	Stockholders Equity
	As of December 31, 2014, we have outstanding warrants for the potential issuance of 776,724 shares of common stock. Exercise price for these warrants ranges from $0.87 to $2.20. These warrants were primarily issued in connection with acquisitions, private placements and debt issuances. The weighted average remaining contractual life of the warrants outstanding at December 31, 2014 was 1.6 years and the weighted average exercise price was $2.07.
	Authorized Preferred Stock and Authorized Common Stock
	On March 1, 2012, the Secretary of State of the State of Nevada approved an amendment to the Company's Certificate of Incorporation allowing the Company to increase the number of shares of common stock outstanding from 20,000,000 shares to 40,000,000.
	Treasury Stock
	During 2011, we retired 164,869 shares of our common stock held in treasury valued at approximately $627,000. During 2012, we retired 21,270 shares of our common stock valued at approximately $81,000.

Discontinued_Operations

Discontinued Operations	12 Months Ended
	Dec. 31, 2014
Discontinued Operations and Disposal Groups [Abstract]
Discontinued Operations	Discontinued Operations
	Certain of our subsidiaries previously operated in the European Union ("EU"). Though operations ceased in 2009, statutory requirements require a continued presence in the EU for varying terms until April 2015. Profits and losses generated from the remaining assets and liabilities are accounted for as discontinued operations.
	Income (loss) from discontinued operations includes activity related to the remaining assets and liabilities of discontinued operations in the European Union. For the twelve months ended December 31, 2014, we recognized a net loss from discontinued operations of $40,670, due primarily to an audit adjustment to accrue a liability in the event that the UK Inland Revenue does not accept our method of transfer pricing within the affiliated companies partially offset by an adjustment of certain accrued liabilities originating in 2009 and earlier. For the twelve months ended December 31, 2013, we recognized income of $503,622, generated primarily by an adjustment of certain accrued liabilities originating in 2009 and earlier and by a favorable resolution of a German tax audit.

Retirement_Plan_Costs

Retirement Plan Costs	12 Months Ended
	Dec. 31, 2014
Defined Contribution Pension and Other Postretirement Plans Disclosure [Abstract]
Retirement Plan Costs	Retirement Plan Costs
	We provide a 401(k) plan to help our employees prepare for retirement. We match each employee's contributions to the plan up to the first four percent of the employee's annual salary. The matching contribution for the years ended December 31, 2014 and 2013 was $67,401 and $26,456, respectively.

Leases

Leases	12 Months Ended
	Dec. 31, 2014
Leases [Abstract]
Leases	Leases
	We lease certain office space and equipment. As leases expire, it can be expected that they will be renewed or replaced in the normal course of business. Rent (income) expense from continuing operations was approximately $(51,605) and $223,000 for the years ended December 31, 2014 and 2013, respectively.
	Minimum lease payments under non-cancelable operating leases as of December 31, 2014 are:
		Lease Payments		Sublease income
	2015	$	552,451	$	604,569
	2016	46,788		50,753
	Total	$	599,239	$	655,322
	During 2013 we signed an amendment allowing us to terminate our Clearwater office lease for $615,000, and the lease was terminated on March 31, 2013. We also entered into an agreement to lease office space in Conway, Arkansas, which was prepaid during the first quarter of 2013. This agreement is for two years in the total amount of $193,200 and continues on a month-to-month basis. First Orion Corp., the lessor of this space, is partially owned by a director and shareholder of Inuvo.

Commitments_and_Contingencies

Commitments and Contingencies	12 Months Ended
	Dec. 31, 2014
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies	Commitments and Contingencies
	From time to time we may become subject to legal proceedings, claims and litigation arising in the ordinary course of business. In addition, we are currently involved in the following litigation which is not incidental to its business:
	Corporate Square, LLC v. Think Partnership, Inc., Scott Mitchell, and Kristine Mitchell; Case No. 08-019230-CI-11, in the Circuit Court for the Sixth Judicial Circuit of Florida. This complaint, filed on December 17, 2008, involves a claim by a former commercial landlord for alleged improper removal of an electric generator and for unpaid electricity expenses, amounting to approximately $60,000. In January 2015, the litigation was dismissed by the court for lack of prosecution by the plaintiff.
	Oltean, et al. v. Think Partnership, Inc.; Edmonton, Alberta CA. On March 6, 2008, Kelly Oltean, Mike Baldock and Terry Schultz, former employees, filed a breach of employment claim against Inuvo in The Court of Queen's Bench of Alberta, Judicial District of Edmonton, Canada, claiming damages for wrongful dismissal in the amount of $200,000 for each of Kelly Oltean and Terry Schultz and $187,500 for Mike Baldock. On March 6, 2008, the same three plaintiffs filed a similar statement of claim against Vintacom Acquisition Company, ULC, a subsidiary of Inuvo, again for wrongful dismissal and claiming the same damages. In October 2009, the two actions were consolidated. The case is in the discovery stage and Inuvo is vigorously defending the matter.
	Admanage Litigation. In May 2014 Inuvo and its wholly owned subsidiary ValidClick, Inc. filed a complaint in the Circuit Court of Faulkner County Arkansas against certain former distribution partners of our Publisher Network, i.e., Admanage S.A., ClickFind Media Corp., Neo Clicks, Inc. and Neoclicks Internet Services Corp., demanding return of an aggregate of approximately $134,000 paid to such distribution partners during time periods when Inuvo and ValidClick allege that the activities of the distribution partners violated the ValidClick terms of service.  In July 2014, Admanage S.A., Neoclicks Internet Services and ClickFind Media Corp. filed a suit against Inuvo and ValidClick in United States District Court Eastern District of Arkansas Western Division, alleging, among other things breach of contract for non payment of approximately $696,000 allegedly earned by the distribution partners.  Admanage S.A., Neoclicks Internet Services and ClickFind Media Corp. subsequently removed the Faulkner County Circuit Court lawsuit to United States District Court Eastern District of Arkansas Western Division, and the two cases have now been consolidated into the removed case.  Inuvo is vigorously defending the matter.

Segments

Segments	12 Months Ended
	Dec. 31, 2014
Segment Reporting [Abstract]
Segments	Segments
	We operate our business as two segments, Partner Network and Owned and Operated Network, which are described in Note 1.
	Listed below is a presentation of net revenue and gross profit for all reportable segments for the years ended December 31, 2014 and 2013. We currently only track certain assets at the segment level and therefore assets by segment are not presented below.
	Revenue by Segment
		2014			2013
		$	% of Revenue		$	% of Revenue
	Partner Network	25,686,241	51.8	%	35,859,352	65.2	%
	Owned and Operated Network	23,913,245	48.2	%	19,130,988	34.8	%
	Total net revenue	49,599,486	100	%	54,990,340	100	%
	Gross Profit by Segment
		2014			2013
		$	Gross Profit %		$	Gross Profit %
	Partner Network	5,454,901	21.2	%	8,042,677	22.4	%
	Owned and Operated Network	23,720,024	99.2	%	18,162,776	94.9	%
	Total gross profit	29,174,925	58.8	%	26,205,453	47.7	%

Subsequent_Events

Subsequent Events	12 Months Ended
	Dec. 31, 2014
Subsequent Events [Abstract]
Subsequent Events	Subsequent Events
	Inuvo, Inc., through its wholly owned subsidiary Vertro, Inc., and Google Inc. entered into a Google Services Agreement (the “Agreement”) effective as of February 1, 2015. Under the Agreement, Vertro has agreed to utilize Google’s WebSearch, AdSense For Search, and AdSense for Content. The term of the Agreement is from February 1, 2015 to January 31, 2017. The Agreement contains customary termination provisions and either party has the right to terminate the Agreement on January 31, 2016.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2014
Accounting Policies [Abstract]
Basis of presentation	Basis of presentation - The consolidated financial statements include our accounts and those of our wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.
Cash and restricted cash	Cash and cash equivalents - Cash and cash equivalents consist of highly liquid investments with original maturities of three months or less.
Revenue recognition	Revenue recognition - We recognize revenue in accordance with Accounting Standards Codification (“ASC”) ASC 605-10 Revenue Recognition-General. We recognize revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed and determinable, no significant obligations remain and collection of the related receivable is reasonably assured.
	Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements on our behalf are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the transaction occurs and the other revenue recognition criteria are met.
Accounts receivable	Accounts receivable - Accounts receivable consists of trade receivables from customers. We record accounts receivable at its net realizable value, recognizing an allowance for doubtful accounts based on our best estimate of probable credit losses on our existing accounts receivable. Balances are written off against the allowance after all means of collection have been exhausted and the possibility of recovery is considered remote.
Marketing costs	Marketing costs - Marketing costs include the purchase of sponsored listings from search engines and is our primary method of attracting consumers to our owned and operated applications and websites. We expense these costs as incurred and present them as a separate line item in operating expenses on the consolidated statements of comprehensive income.
Property and equipment	Property and equipment - Property and equipment are stated at cost, net of accumulated depreciation and amortization. Major renewals and improvements are capitalized while maintenance and repairs which do not improve or extend the life of the respective assets are expensed as incurred. Costs of assets sold or retired and the related accumulated depreciation are eliminated from accounts and the net gain or loss is reflected as an operating expense in the statements of comprehensive income.
	Property and equipment are depreciated on a straight-line basis over three years for equipment, five to seven years for furniture and fixtures and two to three years for software. Leasehold improvements are amortized over the lesser of the estimated useful life of the asset or the remaining term of the lease.
Capitalized Software Costs	Capitalized Software Costs - We capitalize certain costs related to internally developed software and amortize these costs using the straight-line method over the estimated useful life of the software, generally two years. We do not sell internally developed software. Certain development costs not meeting the criteria for capitalization, in accordance with ASC 350-40 Internal-Use Software, are expensed as incurred.
Goodwill	Goodwill - Goodwill is recorded as the difference, if any, between the aggregate consideration paid for an acquisition and the fair value of the net tangible and intangible assets acquired. In accordance with ASC 350, Goodwill and Other Intangible Assets (“ASC 350”), we test goodwill for impairment at the reporting unit level (operating segment or one level below an operating segment) on an annual basis or more frequently if we believe indicators of impairment exist. The performance of the test involves a two-step process. The first step of the impairment test involves comparing the fair values of the applicable reporting units with their aggregate carrying value, including goodwill.
	We generally determine the fair value of our reporting units using the income approach methodology of valuation that includes the undiscounted cash flow method as well as other generally accepted valuation methodologies. If the carrying amount of a reporting unit exceeds the reporting unit’s fair value, we perform the second step of the goodwill impairment test to determine the amount of impairment loss. The second step of the goodwill impairment test involves comparing the implied fair value of the affected reporting unit’s goodwill with the carrying value of that goodwill (See Note 5).
	During 2014 and 2013, we elected to proceed directly to the two-step testing process.
Intangible assets	Intangible Assets - We allocate a portion of the purchase price of acquisitions to identifiable intangible assets and we amortize definite-lived assets over their estimated useful lives. We consider our indefinite-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.
	We amortize our identifiable intangible assets, which result from acquisitions accounted for under the purchase method of accounting, using the straight-line method over their estimated useful lives. Trade names are not amortized as they are believed to have an indefinite life. Trade names are reviewed annually for impairment under ASC 350.
	As a result of our acquisition of Vertro, Inc. ("Vertro") in March 2012, we recognized an asset for the customer relationship with Google of $8,820,000 and assigned it a useful life of 20 years. A primary reason for acquiring Vertro was its relationship with Google. Up to the time of the acquisition, we principally had access to the Yahoo! inventory of advertisements. Among the many valuable assets acquired in the Vertro transaction was this Google relationship and the access it provided to an enormous inventory of advertisements. In addition, we acquired the ALOT brand, whose products are monetized through Google and has historically produced a better margin than monetization through Yahoo!. In determining the useful life of this asset, we considered the strategic importance of Vertro's strong relationship with Google. Vertro and its predecessor company had contracts and successful renewals with Google that date back to 2006. The most recent renewal was February 1, 2015. We expect the relationship with Google to continue through the 20 year amortization period and beyond.
	At the time of the Vertro acquisition, we engaged a third party valuation service to determine the fair value of the acquired assets. At the close of the 2014 and 2013 fiscal years we again engaged a third party valuation service to reassess the fair value of the acquired assets.
	From time to time, both search marketplaces, Google and Yahoo!, may implement policy or marketplace changes. In January 2013 Google requested changes to our agreement that impacted marketing programs for one of our ALOT products, the Appbar, the result of which was a decline in the number of product installs. Since acquiring the ALOT brand in the Vertro acquisition, we have materially expanded the brand into a number of additional owned and operated websites and applications. We expect products within the brand to ebb and flow as customer preferences change and Google adjusts its marketplace policies. At the close of 2013, we considered the Google change and decided to transition out of the Appbar product and replace it with web properties that we develop. At the close of 2014, we determined that the asset continued to be recoverable despite the impact to the Appbar product and our decision to transition away from it. We made this determination in part because during 2014 we completely replaced the revenue and margin from the Appbar product with other ALOT-branded and Google monetized products. Between websites and applications, we have launched more than 20 new ALOT-branded products in 2013 and 2014 and we expect to continue aggressively building out our Owned and Operated Network segment into the future.
Income taxes	Income taxes - We utilize the liability method of accounting for income taxes as set forth in ASC 740, Income Taxes (“ASC 740”). Under the liability method, deferred taxes are determined based on the temporary differences between the financial statement and tax bases of assets and liabilities. A valuation allowance is recorded when it is more likely than not that some of the deferred tax assets will not be realized. In assessing the need for a valuation allowance, we must project future levels of taxable income, which requires significant judgment. We examine evidence related to the history of taxable losses or income, the economic conditions in which we operate, organizational characteristics, our forecasts and projections, as well as factors affecting liquidity. We believe it is more likely than not that none of our deferred tax assets will be realized, and we have recorded a full valuation for the net deferred tax assets as of December 31, 2014 and 2013.
	We have adopted certain provisions of ASC 740. This statement clarifies the criteria that an individual tax position must satisfy for some or all of the benefits of that position to be recognized in a company’s financial statements.  ASC 740 prescribes a recognition threshold of more likely than not, and a measurement attribute for all tax positions taken or expected to be taken on a tax return, in order to be recognized in the financial statements.
Impairment of long-lived assets	Impairment of long-lived assets - In accordance with ASC 360, Property, Plant and Equipment, long-lived assets, such as property and equipment, and purchased intangibles subject to amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of the asset is measured by comparison of the carrying amount to future undiscounted cash flows the asset is expected to generate. If such assets are considered to be impaired, the impairment to be recognized is measured as the amount by which the carrying amount of the asset exceeds the fair value.
Share-based compensation	Stock-based compensation - We value stock compensation based on the fair value recognition provisions ASC 718, Compensation – Stock Compensation, which establishes accounting for stock-based awards exchanged for employee services and requires companies to expense the estimated grant date fair value of stock awards over the requisite employee service period.
	The fair value of restricted stock awards is based on the market price of our common stock on the date of the grant. To value stock option awards, we use the Black-Scholes-Merton option pricing model. This model involves assumptions including the expected life of the option, stock price volatility, risk-free interest rate, dividend yield and exercise price. We recognize compensation expense in earnings over the requisite service period, applying a forfeiture rate to account for expected forfeitures of awards.
Treasury Stock	Treasury Stock - The cost method was used in recording the purchase of the treasury stock.  Treasury stock changes as a result of common stock we acquire in the market.
Earnings per share	Earnings (loss) per share - During the periods presented, we had securities that could potentially dilute basic earnings per share in the future.
Operating segments	Operating segments - ASC 280, Segment Reporting, requires disclosures of certain information about operating segments, products and services, geographic areas in which we operate, and their major customers. We have evaluated the effect of this standard and have determined that we currently operate in two segments, the Partner Network and the Owned and Operated Network.
Concentration of credit risk	Concentration of credit risk - We are exposed to concentrations of risk primarily in cash and cash equivalents and accounts receivable, which are generally not collateralized. Our policy is to place our cash and cash equivalents with high credit quality financial institutions in order to limit the amount of credit exposure. We do not require collateral from our customers, but our credit extension and collection policies include monitoring payments and aggressively pursuing delinquent accounts. We maintain allowances for potential credit losses. At times, deposits may exceed FDIC limits.
Use of estimates	Use of estimates - The preparation of financial statements, in accordance with accounting principles generally accepted in the United States ("U.S. GAAP"), requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for returns and redemptions, allowances for doubtful accounts, goodwill and purchased intangible asset valuations, lives of intangible assets, deferred income tax asset valuation allowances, contingent liabilities, including the Arkansas grant contingency, and stock compensation. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
Litigation and settlement costs	Litigation and settlement costs - From time to time, we are involved in disputes, litigation and other legal actions. In accordance with ASC 450, Contingencies, we record a charge equal to at least the minimum estimated liability for a loss contingency when both of the following conditions are met: (i) information available prior to issuance of the consolidated financial statements indicates that it is probable that an asset had been impaired or a liability had been incurred as of the date of the consolidated financial statements and (ii) the range of loss can be reasonably estimated.
Recent accounting pronouncements	Recent accounting pronouncements
	Accounting Standards Update No. 2013-11, “Income Taxes (Topic 740): Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists,” for fiscal years, and interim periods within those years, beginning after December 15, 2013.  In July 2013, the FASB issued new accounting guidance on the presentation of unrecognized tax benefits. The new guidance requires an entity to present an unrecognized tax benefit, or a portion of an unrecognized tax benefit, as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward, except as follows: to the extent a net operating loss carryforward, a similar tax loss, or a tax credit carryforward is not available at the reporting date under the tax law of the applicable jurisdiction to settle any additional income taxes that would result from the disallowance of a tax position or the tax law of the applicable jurisdiction does not require the entity to use, and the entity does not intend to use the deferred tax  asset for such purpose, then the unrecognized tax benefit should be presented in the financial statements as a liability and should not be combined with deferred tax assets. This guidance is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2013, with early adoption permitted. Accordingly, we adopted these presentation requirements during the first quarter of 2014. The adoption of this new guidance has not had a material impact on our consolidated financial statements or related disclosures.
	In April 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update No. 2014-08, Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity, which changes the criteria for reporting discontinued operations and requires additional disclosures about discontinued operations. Under the new guidance, only disposals representing a strategic shift in operations that have, or will have, a major effect on the organization’s operations and financial results should be presented as discontinued operations. Additionally, the guidance requires expanded disclosures about discontinued operations that will provide financial statement users with more information about the assets, liabilities, income, and expenses of discontinued operations. The amendments in ASU No. 2014-08 will be applied prospectively to annual periods beginning on or after December 15, 2014, and interim periods within those years, with early adoption permitted. Accordingly, we adopted these presentation requirements during the fourth quarter of 2014.
	In May 2014, FASB issued Accounting Standards Update No. 2014-09, Revenue from Contracts with Customers, which provides a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers and will supersede most current revenue recognition guidance. Under ASU 2014-09, a company will recognize revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled in exchange for those goods and services. The standard is effective for public entities for annual and interim periods beginning after December 15, 2016. Early adoption is not allowed. The adoption of ASU 2014-09 is not expected to have a significant impact on the Company’s consolidated financial position or results of operations.
	In August 2014, FASB issued Accounting Standards Update No. 2014-15, Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern, which will require management to assess an entity’s ability to continue as a going concern, and to provide related footnote disclosures in certain circumstances. The adoption of ASU 2014-15 is not expected to have an impact on the Company’s consolidated financial position or results of operations.
Reclassifications
	Reclassifications - Certain reclassifications have been made to historical periods to conform to current classification. These reclassifications had no effect on total stockholders' equity or net income.

Allowance_for_Doubtful_Account1

Allowance for Doubtful Accounts (Tables)	12 Months Ended
	Dec. 31, 2014
Allowance for Doubtful Accounts [Abstract]
Schedule of Accounts, Notes, Loans and Financing Receivable	The activity in the allowance for doubtful accounts was as follows during the years ended December 31, 2014 and 2013:
		2014			2013
	Balance at the beginning of the year	$	62,845		$	231,542
	Provision for bad debts	34,000			—
	Charge-offs	(10,123		)	(31,335		)
	Recoveries	—			(137,362		)
	Balance at the end of the year	$	86,722		$	62,845

Property_and_Equipment_Tables

Property and Equipment (Tables)	12 Months Ended
	Dec. 31, 2014
Property, Plant and Equipment [Abstract]
Net Carrying value of Property and Equipment	The net carrying value of property and equipment at December 31, 2014 and 2013 was as follows:
		2014			2013
	Furniture and fixtures	$	67,341		$	67,341
	Equipment	2,585,659			2,547,686
	Software	8,822,310			8,020,982
	Leasehold improvements	66,903			66,903
	Subtotal	$	11,542,213		$	10,702,912
	Less: accumulated depreciation and amortization	(10,582,738		)	(9,514,346		)
	Total	$	959,475		$	1,188,566

Other_Intangible_Assets_and_Go1

Other Intangible Assets and Goodwill (Tables)	12 Months Ended
	Dec. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of Intangible Assets from Continuing Operations	The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2014:
		Term		Carrying		Accumulated Amortization and Impairment			Net Carrying Value		2014
				Value							Amortization
	Names database	9 months		$	17,417,397	$	(17,417,397	)	$	—	$	—
	Bundled downloads	4.5 months		2,447,075		(2,447,075		)	—		—
	Intangible assets classified as current			$	19,864,472	$	(19,864,472	)	$	—	$	—
	Customer list, Google	20 years		$	8,820,000	$	(1,249,500	)	$	7,570,500	$	441,000
	Customer list, all other	10 years		1,610,000		(456,178		)	1,153,822		161,004
	Exclusivity agreement	1 year		120,000		(120,000		)	—		—
	Trade names, ALOT (2)	5 years		960,000		(544,000		)	416,000		192,000
	Trade names, web properties (2)	-		390,000		—			390,000		—
	Intangible assets classified as long-term			$	11,900,000	$	(2,369,678	)	$	9,530,322	$	794,004
	Goodwill, Partner Network			$	1,776,544	$	—		$	1,776,544
	Goodwill, Owned and Operated Network			3,984,264		—			3,984,264
	Goodwill, total			$	5,760,808	$	—		$	5,760,808
	The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2013:
		Term		Carrying		Accumulated Amortization and Impairment			Net Carrying Value		2013
				Value							Amortization
	Names database (1)	9 months		$	17,417,397	$	(17,417,397	)	$	—	$	322,771
	Bundled downloads (1)	4.5 months		2,447,075		(2,447,075		)	—		5,894
	Intangible assets classified as current			19,864,472		(19,864,472		)	—		328,665
	Customer list, Google	20 years		$	8,820,000	$	(808,500	)	$	8,011,500	$	441,000
	Customer list, all other	10 years		1,610,000		(295,174		)	1,314,826		161,004
	Exclusivity agreement	1 year		120,000		(120,000		)	—		20,000
	Trade names, ALOT (2)	5 years		960,000		(352,000		)	608,000		192,000
	Tradenames, web properties (2)	-		390,000		—			390,000		—
	Intangible assets classified as long-term			$	11,900,000	$	(1,575,674	)	$	10,324,326	$	814,004
	Goodwill, Partner Network			$	1,776,544	$	—		$	1,776,544
	Goodwill, Owned and Operated Network			3,984,264		—			3,984,264
	Goodwill, total			$	5,760,808	$	—		$	5,760,808
	___________
	-1	The amortization of the names database and bundled downloads assets are included in cost of revenue.
	-2	We have determined ALOT trade name should be amortized over five years and the trade names related to our web properties have an indefinite life and as such are not amortized.
Schedule of Amortization Expense	Our amortization expense over the next five years and thereafter is as follows:
	2015	$	794,004
	2016	794,004
	2017	634,004
	2018	602,004
	2019	602,004
	Thereafter	$	5,714,302
	Total	$	9,140,322

Notes_Payable_Tables

Notes Payable (Tables)	12 Months Ended
	Dec. 31, 2014
Debt Disclosure [Abstract]
Schedule of Long-term Debt Instruments	The following table summarizes our notes payable balances as of December 31, 2014 and 2013:
			2014			2013
	Term note payable - 4.25 percent at December 31, 2014 (prime plus 1 percent), due September 10, 2017		$	1,833,334		$	2,888,888
	Revolving credit line - 3.75 percent at December 31, 2014 (prime plus 0.5 percent), due September 29, 2016		1,793,275			3,254,745
	Total		$	3,626,609		$	6,143,633
	Less: current portion		(959,942		)	(2,548,333		)
	Term and revolving credit line - long term portion		$	2,666,667		$	3,595,300
Schedule of Maturities of Long-term Debt	Principal payments under the term note payable are due as follows as of December 31, 2014:
	2015	$	666,667
	2016	666,667
	2017	500,000
	Total	$	1,833,334

Accrued_Expenses_and_Other_Cur1

Accrued Expenses and Other Current Liabilities (Tables)	12 Months Ended
	Dec. 31, 2014
Payables and Accruals [Abstract]
Schedule of Accrued Expenses and other Current Liabilities	The accrued expenses and other current liabilities consist of the following at December 31, 2014 and 2013:
		2014		2013
	Accrued marketing costs	$	1,744,143	$	1,198,152
	Accrued sales reserve	567,517		—
	Accrued expenses and other	552,288		519,859
	Loss contingency	308,000		263,238
	Accrued taxes	267,905		25,765
	Deferred Arkansas grant, current portion and accrued reserve	224,994		242,225
	Capital leases, current portion	34,381		51,205
	Accrued payroll and commission liabilities	5,236		85,782
	Total	$	3,704,464	$	2,386,226

Other_LongTerm_Liabilities_Tab

Other Long-Term Liabilities (Tables)	12 Months Ended
	Dec. 31, 2014
Other Liabilities Disclosure [Abstract]
Schedule of Other Long-Term Liabilities	Other long-term liabilities consist of the following at December 31, 2014 and 2013:
		2014		2013
	Taxes payable	$	506,453	$	506,453
	Deferred Arkansas grant, less current portion	142,276		360,576
	Deferred rent	70,861		120,218
	Capital leases, less current portion	15,621		52,223
	Total	$	735,211	$	1,039,470

Income_Taxes_Tables

Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Schedule of Components of Income Tax Expense (Benefit)	The provision for income taxes consists of the following:
		2014				2013
	Current tax provision	$	236,403			$	—
	Deferred tax (benefit) provision	(236,403		)		(310,097		)
	Total tax (benefit) provision	$	—			$	(310,097	)
Schedule of Effective Income Tax Rate Reconciliation	A reconciliation of the expected Federal statutory rate to our actual rate as reported for each of the periods presented is as follows:
		2014			2013
	Expected statutory rate	34	%		(35	%)
	State income tax rate, net of federal benefit	8	%		(4	%)
	Permanent differences	—	%		(4	%)
	Valuation allowance	(12	%)		(2,708	%)
	Net operating loss adjustment	(30	%)		2,657	%
	Other	—	%		26	%
		—	%		(68	%)
Schedule of Deferred Tax Assets and Liabilities	The following is a schedule of the deferred tax assets and liabilities as of December 31, 2014 and 2013:
		2014				2013
	Deferred tax assets:
	Net operating loss carry forward	$	34,176,741			$	22,757,000
	Intangible assets	4,435,700				6,425,000
	Deferred rent	46,300				33,000
	Depreciation	164,100				779,000
	Allowance for doubtful accounts	48,800				57,000
	Accrued expense	746,700				—
	Stock based expenses	1,493,100				1,239,000
	Other	24,200				540,000
	Subtotal	41,135,641				31,830,000
	Less valuation allowance	(41,135,641		)		(31,830,000		)
	Total	—				—
	Deferred tax liabilities:
	Intangibles	3,523,000				3,788,903
	Other	29,500				—
	Total	3,552,500				3,788,903
	Total deferred tax assets (liabilities)	$	(3,552,500	)		$	(3,788,903	)

StockBased_Compensation_Tables

Stock-Based Compensation (Tables)	12 Months Ended
	Dec. 31, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Schedule of Stock Based Compensation Grants	The following table summarizes the stock grants outstanding under our 2005 LTIP and 2010 ECP plans as of December 31, 2014:
		Options Outstanding		RSUs Outstanding		Options and RSUs Exercised		Available Shares	Total
	2010 ECP	250,498		890,948		1,184,179		1,510,320	3,835,945
	2005 LTIP	33,748		286,350		663,735		16,167	1,000,000
	Total	284,246		1,177,298		1,847,914		1,526,487	4,835,945
Schedule of Stock Options	The following table summarizes our stock option activity under the 2005 LTIP and 2010 ECP plans during 2014:
		Options		Weighted Average Exercise Price
	Outstanding, beginning of year	292,746		$	2.72
	Granted	—		$	—
	Forfeited, expired or cancelled	(8,500	)	$	0.56
	Exercised	—		$	—
	Outstanding, end of year	284,246		$	2.78
	Exercisable, end of year	284,246		$	2.78
Schedule of Stock Option Plans, by Exercise Price Range	The following table summarizes information about stock options outstanding as of December 31, 2014:
	Range of		Shares		Weighted Average Remaining	Weighted Average
	Exercise Price				Contractual Life ( Years)	Exercise Price
	$0.00 – $3.00		280,496		5.8	$	2.77
	$3.01 - $9.99		3,750		5.1	3.7
	Total		284,246		6	2.78
Schedule of RSA Activity	The following table summarizes our restricted stock activity for 2014:
		Restricted Stock		Weighted Average Fair Value
	Outstanding, beginning of year	709,780		$	1.45
	Granted	940,605		$	0.8
	Exercised	(450,995	)	$	1.06
	Forfeited	(22,092	)	$	0.81
	Outstanding, end of year	1,177,298		$	1.02

Leases_Tables

Leases (Tables)	12 Months Ended
	Dec. 31, 2014
Leases [Abstract]
Schedule of Future Minimum Rental Payments for Operating Leases	Minimum lease payments under non-cancelable operating leases as of December 31, 2014 are:
		Lease Payments		Sublease income
	2015	$	552,451	$	604,569
	2016	46,788		50,753
	Total	$	599,239	$	655,322

Segments_Tables

Segments (Tables)	12 Months Ended
	Dec. 31, 2014
Segment Reporting [Abstract]
Schedule of all reportable segments	Listed below is a presentation of net revenue and gross profit for all reportable segments for the years ended December 31, 2014 and 2013. We currently only track certain assets at the segment level and therefore assets by segment are not presented below.
	Revenue by Segment
		2014			2013
		$	% of Revenue		$	% of Revenue
	Partner Network	25,686,241	51.8	%	35,859,352	65.2	%
	Owned and Operated Network	23,913,245	48.2	%	19,130,988	34.8	%
	Total net revenue	49,599,486	100	%	54,990,340	100	%
	Gross Profit by Segment
		2014			2013
		$	Gross Profit %		$	Gross Profit %
	Partner Network	5,454,901	21.2	%	8,042,677	22.4	%
	Owned and Operated Network	23,720,024	99.2	%	18,162,776	94.9	%
	Total gross profit	29,174,925	58.8	%	26,205,453	47.7	%

Organization_and_Business_Deta

Organization and Business (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Sep. 30, 2014	Sep. 29, 2014	Mar. 01, 2012
	operating_segment
Debt Instrument [Line Items]
Number of operating segments	2
Long-term Debt	$3,626,609	$6,143,633
Period of sufficient liquidity	12 months
Term Note Payable
Debt Instrument [Line Items]
Long-term Debt	1,833,334
Term Note Payable | Bridge Bank b Term Note Payable - September 10, 2017
Debt Instrument [Line Items]
Long-term Debt	1,833,334	2,888,888	2,000,000	2,000,000
Bridge Bank, N.A. | Line of Credit | Bridge Bank b Revolving Credit Line - March 1, 2012 | Revolving Credit Facility
Debt Instrument [Line Items]
Line of credit facility, maximum borrowing capacity					10,000,000
Remaining borrowing capacity	$3,100,000

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
	product	product
	operating_segment
	position
Schedule of Significant Accounting Policies [Line Items]
Depreciation and amortization	$955,534	$1,912,513
Goodwill, impairment loss	0	0
Carrying Value		11,900,000
Number of ALOT-branded products	20	20
Impairment of intangible assets, finite-lived	0	0
Number of permanent full time positions for state grant	38
Arkansas AR grant reserve	120,000
Number of operating segments	2
Accounts Receivable | Customer Concentration Risk
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, number of customers	2
Accounts Receivable | Customer Concentration Risk | Yahoo and Google
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, percentage	94.80%	88.00%
Net Revenue | Customer Concentration Risk | Yahoo and Google
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, percentage	97.30%	93.70%
Customer list
Schedule of Significant Accounting Policies [Line Items]
Carrying Value	8,820,000	8,820,000
Finite-lived intangible asset, useful life	20 years	20 years
Equipment
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life	3 years
Furniture and fixtures | Minimum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life	5 years
Furniture and fixtures | Maximum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life	7 years
Software | Minimum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life	2 years
Software | Maximum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life	3 years
Software Development
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life	2 years
Selling, General and Administrative Expenses
Schedule of Significant Accounting Policies [Line Items]
Advertising expense	$0	$25,000

Summary_of_Significant_Account3

Summary of Significant Accounting Policies Earnings (Loss) Per Share (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Sep. 30, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options, weighted average exercise price	$2.78	$2.72
Warrants outstanding (shares)	725,000	816,724
Class of warrant or right, exercise price of warrants or rights	2.15	2.37
Weighted average grant date price			$0.87
Options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Antidilutive securities (shares)	356,877	458,573
Options, weighted average exercise price	$6.06	$18.14
Restricted stock units
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Antidilutive securities (shares)	409,029	667,123
Weighted average grant date price	$2.71	$1.31

Allowance_for_Doubtful_Account2

Allowance for Doubtful Accounts (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Allowance for Doubtful Accounts Receivable [Roll Forward]
Balance at the beginning of the year	$62,845	$231,542
Provision for bad debts	34,000	0
Charge-offs	-10,123	-31,335
Recoveries	0	-137,362
Balance at the end of the year	$86,722	$62,845

Property_and_Equipment_Details

Property and Equipment (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$11,542,213	$10,702,912
Less: accumulated depreciation and amortization	-10,582,738	-9,514,346
Total	959,475	1,188,566
Furniture and fixtures
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	67,341	67,341
Equipment
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	2,585,659	2,547,686
Software
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	8,822,310	8,020,982
Leasehold improvements
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$66,903	$66,903

Other_Intangible_Assets_and_Go2

Other Intangible Assets and Goodwill Schedule of Goodwill and Intangible Assets (Details) (USD $)	12 Months Ended
	Dec. 31, 2014		Dec. 31, 2013
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Carrying Value			$11,900,000
Accumulated Amortization and Impairment			-1,575,674
Net Carrying Value	9,140,322		10,324,326
2014 Amortization			814,004
Intangible assets classified as current
Carrying Value	19,864,472		19,864,472
Accumulated Amortization and Impairment	-19,864,472		-19,864,472
Net Carrying Value	0		0
2014 Amortization	0		328,665
Intangible assets classified as long-term
Carrying Value	11,900,000
Accumulated Amortization and Impairment	-2,369,678
Net Carrying Value	9,530,322
2014 Amortization	794,004
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]
Carrying Value	5,760,808		5,760,808
Accumulated Amortization and Impairment	0		0
Net Carrying Value	5,760,808		5,760,808
Goodwill, Partner Network
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]
Carrying Value	1,776,544		1,776,544
Accumulated Amortization and Impairment	0		0
Net Carrying Value	1,776,544		1,776,544
Goodwill, Owned and Operated Network
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]
Carrying Value	3,984,264		3,984,264
Accumulated Amortization and Impairment	0		0
Net Carrying Value	3,984,264		3,984,264
Tradenames, web properties
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Carrying Value	390,000	[1]	390,000	[1]
Accumulated Amortization and Impairment	0	[1]	0	[1]
Net Carrying Value	390,000	[1]	390,000	[1]
2014 Amortization	0	[1]	0	[1]
Names database
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	9 months		9 months	[2]
Carrying Value	17,417,397		17,417,397	[2]
Accumulated Amortization and Impairment	-17,417,397		-17,417,397	[2]
Net Carrying Value	0		0	[2]
2014 Amortization	0		322,771	[2]
Bundled downloads
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	4 months 15 days	[2]	4 months 15 days	[2]
Carrying Value	2,447,075		2,447,075	[2]
Accumulated Amortization and Impairment	-2,447,075		-2,447,075	[2]
Net Carrying Value	0		0	[2]
2014 Amortization	0		5,894	[2]
Customer list, Google
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	20 years		20 years
Carrying Value	8,820,000		8,820,000
Accumulated Amortization and Impairment	-1,249,500		-808,500
Net Carrying Value	7,570,500		8,011,500
2014 Amortization	441,000		441,000
Customer list, all other
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	10 years		10 years
Carrying Value	1,610,000		1,610,000
Accumulated Amortization and Impairment	-456,178		-295,174
Net Carrying Value	1,153,822		1,314,826
2014 Amortization	161,004		161,004
Exclusivity agreement
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	1 year		1 year
Carrying Value	120,000		120,000
Accumulated Amortization and Impairment	-120,000		-120,000
Net Carrying Value	0		0
2014 Amortization	0		20,000
Trade names, ALOT
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	5 years	[1]	5 years	[1]
Carrying Value	960,000	[1]	960,000	[1]
Accumulated Amortization and Impairment	-544,000	[1]	-352,000	[1]
Net Carrying Value	416,000	[1]	608,000	[1]
2014 Amortization	$192,000	[1]	$192,000	[1]
[1]	We have determined ALOT trade name should be amortized over five years and the trade names related to our web properties have an indefinite life and as such are not amortized.
[2]	The amortization of the names database and bundled downloads assets are included in cost of revenue.

Other_Intangible_Assets_and_Go3

Other Intangible Assets and Goodwill Amortization Expense (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Goodwill and Intangible Assets Disclosure [Abstract]
2015	$794,004
2016	794,004
2017	634,004
2018	602,004
2019	602,004
Thereafter	5,714,302
Net Carrying Value	$9,140,322	$10,324,326

Notes_Payable_Schedule_of_Long

Notes Payable Schedule of Long Term Debt (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Sep. 30, 2014	Sep. 29, 2014	Dec. 31, 2013
Debt Instrument [Line Items]
Total	$3,626,609			$6,143,633
Less: current portion	-959,942			-2,548,333
Term and revolving credit line - long term portion	2,666,667			3,595,300
Term Note Payable
Debt Instrument [Line Items]
Total	1,833,334
Term Note Payable | Bridge Bank b Term Note Payable - September 10, 2017
Debt Instrument [Line Items]
Total	1,833,334	2,000,000	2,000,000	2,888,888
Debt instrument, interest rate, effective percentage	4.25%
Debt instrument, description of variable rate basis	prime
Debt instrument, basis spread on variable rate	1.00%
Line of Credit | Revolving Credit Facility | Bridge Bank b Revolving Credit Line - September 29, 2016
Debt Instrument [Line Items]
Total	$1,793,275			$3,254,745
Debt instrument, interest rate, effective percentage	3.75%
Debt instrument, description of variable rate basis	prime
Debt instrument, basis spread on variable rate	0.50%

Notes_Payable_Long_Term_Debt_M

Notes Payable Long Term Debt Maturities (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Debt Instrument [Line Items]
Total	$3,626,609	$6,143,633
Term Note Payable
Debt Instrument [Line Items]
2015	666,667
2016	666,667
2017	500,000
Total	$1,833,334

Notes_Payable_Narrative_Detail

Notes Payable Narrative (Details) (USD $)	12 Months Ended	0 Months Ended
	Dec. 31, 2014	Mar. 01, 2012	Oct. 09, 2014	Dec. 31, 2013	Sep. 30, 2014	Sep. 29, 2014
Debt Instrument [Line Items]
Long-term Debt	$3,626,609			$6,143,633
Debt instrument, periodic payment	55,555
Term Note Payable
Debt Instrument [Line Items]
Long-term Debt	1,833,334
Bridge Bank b Term Note Payable - March 1, 2012 | Term Note Payable | Bridge Bank, N.A.
Debt Instrument [Line Items]
Debt instrument, face amount		5,000,000
Bridge Bank b Revolving Credit Line - March 1, 2012 | Line of Credit | Bridge Bank, N.A. | Revolving Credit Facility
Debt Instrument [Line Items]
Line of credit facility, maximum borrowing capacity		10,000,000
Debt instrument, allowable borrowings, percentage of eligible accounts receivable		80.00%
Debt instrument, additional borrowing maximum, over eligible accounts receivable limit		1,000,000
Period for eligible accounts receivable		90 days
Remaining borrowing capacity	3,100,000
Bridge Bank b Term Note Payable - September 10, 2017 | Term Note Payable
Debt Instrument [Line Items]
Long-term Debt	1,833,334			2,888,888	2,000,000	2,000,000
Bridge Bank b Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A.
Debt Instrument [Line Items]
Debt instrument, ratio trailing month basis, duration			3 months
Bridge Bank b Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A. | August 2014 and Period Thereafter
Debt Instrument [Line Items]
Debt instrument, debt service coverage ratio, minimum			1.75
Bridge Bank b Revolving Credit Line - September 29, 2016 | Line of Credit | Revolving Credit Facility
Debt Instrument [Line Items]
Long-term Debt	$1,793,275			$3,254,745
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | August 2014 Through September 2014 Period
Debt Instrument [Line Items]
Asset coverage ratio at February 2014			1.25
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | October 2014 Through December 2014 Period
Debt Instrument [Line Items]
Asset coverage ratio at February 2014			1.15
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | January 2015 and Period Thereafter
Debt Instrument [Line Items]
Asset coverage ratio at February 2014			1.25

Accrued_Expenses_and_Other_Cur2

Accrued Expenses and Other Current Liabilities (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Payables and Accruals [Abstract]
Accrued marketing costs	$1,744,143	$1,198,152
Accrued sales reserve	567,517	0
Accrued expenses and other	552,288	519,859
Loss contingency	308,000	263,238
Accrued taxes	267,905	25,765
Deferred Arkansas grant, current portion and accrued reserve	224,994	242,225
Capital leases, current portion	34,381	51,205
Accrued payroll and commission liabilities	5,236	85,782
Total	$3,704,464	$2,386,226

Other_LongTerm_Liabilities_Det

Other Long-Term Liabilities (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Other Liabilities Disclosure [Abstract]
Taxes payable	$506,453	$506,453
Deferred Arkansas grant, less current portion	142,276	360,576
Deferred rent	70,861	120,218
Capital leases, less current portion	15,621	52,223
Total	$735,211	$1,039,470

Income_Taxes_Narrative_Details

Income Taxes Narrative (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Income Tax Disclosure [Abstract]
Operating loss carryforwards	$78,605,000
Accrual for uncertain tax position added due to acquisition	506,453
Income tax penalties and interest expense	$0	$0

Income_Taxes_Provision_for_Inc

Income Taxes Provision for Income Tax (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Income Tax Disclosure [Abstract]
Current tax provision	$236,403	$0
Deferred tax (benefit) provision	-236,403	-310,097
Total tax (benefit) provision	$0	($310,097)

Income_Taxes_Income_Tax_Rate_R

Income Taxes Income Tax Rate Reconciliation (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Income Tax Disclosure [Abstract]
Expected statutory rate	34.00%	-35.00%
State income tax rate, net of federal benefit	8.00%	-4.00%
Permanent differences	0.00%	-4.00%
Valuation allowance	-12.00%	-2708.00%
Net operating loss adjustment	-30.00%	2657.00%
Other	0.00%	26.00%
Effective income tax rate	0.00%	-68.00%

Income_Taxes_Schedule_of_the_D

Income Taxes Schedule of the Deferred Tax Assets and Liabilities (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Deferred tax assets:
Net operating loss carry forward	$34,176,741	$22,757,000
Intangible assets	4,435,700	6,425,000
Deferred rent	46,300	33,000
Depreciation	164,100	779,000
Allowance for doubtful accounts	48,800	57,000
Accrued expense	746,700	0
Stock based expenses	1,493,100	1,239,000
Other	24,200	540,000
Subtotal	41,135,641	31,830,000
Less valuation allowance	-41,135,641	-31,830,000
Total	0	0
Deferred tax liabilities:
Intangibles	3,523,000	3,788,903
Other	29,500	0
Total	3,552,500	3,788,903
Total deferred tax assets (liabilities)	($3,552,500)	($3,788,903)

StockBased_Compensation_Detail

Stock-Based Compensation (Details) (USD $)	12 Months Ended		3 Months Ended	0 Months Ended	3 Months Ended		0 Months Ended		3 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Mar. 31, 2013	Apr. 01, 2014	Dec. 31, 2013	Jun. 30, 2013	Sep. 30, 2014	Dec. 31, 2014	Sep. 30, 2013
Compensation Expense
Stock based compensation	$991,948	$686,745
Compensation cost related to non vested awards not yet recognized	456,733							456,733
Average remaining expense recognition period	1 year
Significant Grants and Cancellations
Weighted average grant date price									0.87
Award Information and Activity
Number of options exercisable (in shares)	284,246							284,246
Intrinsic value of options exercisable	0							0
Weighted average exercise price	$2.78							$2.78
Weighted average remaining contractual term	5 years 10 months 1 day
Fair value of options vested	66,000	240,000
Options forfeited and expired in period	8,500
Forfeited or expired, weighted average exercise price	$0.56
Options Outstanding	284,246	292,746			292,746			284,246
Options, weighted average exercise price	$2.78	$2.72			$2.72			$2.78
Range of exercise price, lower limit (usd per share)	$16.01
Range of exercise price, upper limit (usd per share)	$35.68
Granted in period	0	0
Vertro
Award Information and Activity
Options forfeited and expired in period	82,502
Forfeited or expired, weighted average exercise price	$73.67
Options Outstanding	82,131							82,131
Options, weighted average exercise price	$16.76							$16.76
Weighted average fair value of options	0
Aggregate intrinsic value of outstanding options	0							0
Weighted average remaining contractual term	1 year
2005 LTIP and 2010 ECP Plan
Compensation Expense
Stock based compensation			$49,577
Significant Grants and Cancellations
Options cancelled			805,134
Options
Award Information and Activity
Expected forfeiture rate	0.00%
Options, weighted average exercise price	$6.06	$18.14			$18.14			$6.06
Restricted stock units
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Option and restricted stock unit vesting period			3 years		3 years
Significant Grants and Cancellations
Equity instruments other than options, grants in period (in shares)			100,000	82,000	428,500	80,000
Grants in period, weighted average grant date fair value			$0.72	$0.80	$1.44	$0.77
Weighted average grant date price	$2.71	$1.31			$1.31			$2.71
Restricted stock units | Director
Significant Grants and Cancellations
Equity instruments other than options, grants in period (in shares)				102,560			20,073
Grants in period, weighted average grant date fair value				$0.78			$1.53
Performance Shares
Significant Grants and Cancellations
Equity instruments other than options, grants in period (in shares)								735,972
Grants in period, weighted average grant date fair value								$0.78
Restricted Stock Units- Service Based
Significant Grants and Cancellations
Equity instruments other than options, grants in period (in shares)									172,500
Restricted Stock Units- Performance Based
Significant Grants and Cancellations
Equity instruments other than options, grants in period (in shares)									335,000
Maximum | Options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Option and restricted stock unit vesting period	3 years

StockBased_Compensation_Schedu

Stock-Based Compensation Schedule of Grants (Details)	Dec. 31, 2014	Dec. 31, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding	284,246	292,746
RSUs Outstanding	1,177,298
Options and RSUs Exercised	1,847,914
Available Shares	1,526,487
Total (in shares)	4,835,945
2010 ECP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding	250,498
RSUs Outstanding	890,948
Options and RSUs Exercised	1,184,179
Available Shares	1,510,320
Total (in shares)	3,835,945
2005 LTIP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding	33,748
RSUs Outstanding	286,350
Options and RSUs Exercised	663,735
Available Shares	16,167
Total (in shares)	1,000,000

StockBased_Compensation_Stock_

Stock-Based Compensation Stock Option Activity (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Outstanding, beginning of year (in shares)	292,746
Granted (in shares)	0	0
Forfeited, expired or cancelled (in shares)	-8,500
Exercised (in shares)	0
Outstanding, end of year (in shares)	284,246	292,746
Exercisable, end of year (in shares)	284,246
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
Outstanding, beginning of year, Weighted Average Exercise Price (usd per share)	$2.72
Granted, Weighted Average Exercise Price (usd per share)	$0
Forfeited, expired or cancelled, Weighted Average Exercise Price (usd per share)	$0.56
Exercised, Weighted Average Exercise Price (usd per share)	$0
Outstanding, end of year, Weighted Average Exercise Price (usd per share)	$2.78	$2.72
Exercisable, end of year, Weighted Average Exercise Price (usd per share)	$2.78

StockBased_Compensation_Schedu1

Stock-Based Compensation Schedule by Exercise Price Range (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Shares	284,246
Weighted Average Remaining Contractual Life ( Years)	6 years
Weighted Average Exercise Price (usd per share)	$2.78
Range of Exercise Price, Lower Limit (usd per share)	$16.01
Range of Exercise Price, Upper Limit (usd per share)	$35.68
Granted (in shares)	0	0
$0.00 b $3.00
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Shares	280,496
Weighted Average Remaining Contractual Life ( Years)	5 years 9 months 1 day
Weighted Average Exercise Price (usd per share)	$2.77
Range of Exercise Price, Lower Limit (usd per share)	$0
Range of Exercise Price, Upper Limit (usd per share)	$3
$3.01 - $9.99
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Shares	3,750
Weighted Average Remaining Contractual Life ( Years)	5 years 1 month 6 days
Weighted Average Exercise Price (usd per share)	$3.70
Range of Exercise Price, Lower Limit (usd per share)	$3.01
Range of Exercise Price, Upper Limit (usd per share)	$9.99

StockBased_Compensation_Restri

Stock-Based Compensation Restricted Stock Award Activity (Details) (USD $)	12 Months Ended
	Dec. 31, 2014
RSAs [Roll Forward]
Outstanding, end of year (in shares)	1,177,298
Restricted Stock
RSAs [Roll Forward]
Outstanding, beginning of year (in shares)	709,780
Granted (in shares)	940,605
Settled (in shares)	-450,995
Terminated (in shares)	-22,092
Outstanding, end of year (in shares)	1,177,298
Weighted Average Fair Value [Roll Forward]
Outstanding, beginning of year (in shares)	$1.45
Granted (in shares)	$0.80
Settled (in shares)	$1.06
Terminated (in shares)	$0.81
Outstanding, end of year (in shares)	$1.02

Stockholders_Equity_Details

Stockholders Equity (Details) (USD $)	12 Months Ended
In Thousands, except Share data, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2013	Mar. 01, 2012
Equity and Long Term Debt [Line Items]
Warrants outstanding (shares)	725,000			816,724
Class of warrant or right, exercise price of warrants or rights (usd per unit)	2.15			2.37
Warrant, weighted average contractual term	1 year 7 months 6 days
Warrant, weighted average exercise price (usd per share)	$2.07
Common stock shares Outstanding (in shares)	23,711,100			23,386,780	20,000,000
Common stock shares authorized (in shares)	40,000,000			40,000,000	40,000,000
Shares retired		21,270	164,869
Treasury stock value		$81	$627
Minimum
Equity and Long Term Debt [Line Items]
Class of warrant or right, exercise price of warrants or rights (usd per unit)	0.87
Maximum
Equity and Long Term Debt [Line Items]
Class of warrant or right, exercise price of warrants or rights (usd per unit)	2.2
Common Stock
Equity and Long Term Debt [Line Items]
Warrants outstanding (shares)	776,724

Discontinued_Operations_Detail

Discontinued Operations (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Discontinued Operations and Disposal Groups [Abstract]
Net income (loss) from discontinued operations	($40,670)	$503,622

Retirement_Plan_Costs_Details

Retirement Plan Costs (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Defined Contribution Pension and Other Postretirement Plans Disclosure [Abstract]
Maximum annual contribution per employee, percent	4.00%
Employer matching contribution amount	$67,401	$26,000

Leases_Details

Leases (Details) (USD $)	12 Months Ended		3 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Mar. 31, 2013
Related Party Transaction [Line Items]
Rent expense, operating leases (credits)	($51,605)	$223,000
Lease Payments
2015	552,451
2016	46,788
Total	599,239
Sublease income
2015	604,569
2016	50,753
Total	655,322
Contract termination fee		615,000
Director
Sublease income
Term of operating sublease			2 years
Future minimum sublease due			$193,200

Commitments_and_Contingencies_

Commitments and Contingencies (Details) (Pending Litigation, USD $)	0 Months Ended	1 Months Ended	0 Months Ended	1 Months Ended		3 Months Ended
	Mar. 06, 2008	Oct. 31, 2009	Dec. 17, 2008	Jul. 30, 2014	31-May-14	Sep. 30, 2014
	plaintiff	legal_action				legal_action
Loss Contingencies [Line Items]
Number of Plaintiffs	3
Number of actions consolidated		2
Corporate Square, LLC v. Think Partnership, Inc., Scott Mitchell, and Kristine Mitchell
Loss Contingencies [Line Items]
Damages sought			$60,000
Oltean, et al. (Kelly Oltean) v. Think Partnership, Inc.
Loss Contingencies [Line Items]
Damages sought	200,000
Oltean, et al. (Terry Schultz) v. Think Partnership, Inc.
Loss Contingencies [Line Items]
Damages sought	200,000
Oltean, et al. (Mike Baldock) v. Think Partnership, Inc.
Loss Contingencies [Line Items]
Damages sought	187,500
Admanage Litigation
Loss Contingencies [Line Items]
Damages sought				$696,000	$134,000
Number of actions consolidated						2

Segments_Schedule_of_Revenue_b

Segments Schedule of Revenue by Segment (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
	segment
Segment Reporting Information [Line Items]
Net Revenue	$49,599,486	$54,990,340
Percent of Revenue	100.00%	100.00%
Number of Reportable Segments	2
Partner Network
Segment Reporting Information [Line Items]
Net Revenue	25,686,241	35,859,352
Percent of Revenue	51.80%	65.20%
Owned and Operated Network
Segment Reporting Information [Line Items]
Net Revenue	$23,913,245	$19,130,988
Percent of Revenue	48.20%	34.80%

Segments_Schedule_of_Gross_Pro

Segments Schedule of Gross Profit by Segment (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Gross Profit	$29,174,925	$26,205,453
Percent of Gross Profit	58.80%	47.70%
Partner Network
Gross Profit	5,454,901	8,042,677
Percent of Gross Profit	21.20%	22.40%
Owned and Operated Network
Gross Profit	$23,720,024	$18,162,776
Percent of Gross Profit	99.20%	94.90%