Inuvo (INUV) 10-Q 26 Oct 15 2015 Q3 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	9 Months Ended
	Sep. 30, 2015	Oct. 23, 2015
Document And Entity Information
Entity Registrant Name	Inuvo, Inc.
Entity Central Index Key	829,323
Document Type	10-Q
Document Period End Date	Sep. 30, 2015
Amendment Flag	false
Document Fiscal Year Focus	2,015
Document Fiscal Period Focus	Q3
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		24,375,881

CONSOLIDATED BALANCE SHEETS

CONSOLIDATED BALANCE SHEETS - USD ($)	Sep. 30, 2015	Dec. 31, 2014
Current assets
Cash	$ 3,921,938	$ 3,714,525
Accounts receivable, net of allowance for doubtful accounts of $10,200 and $86,722, respectively	6,055,468	5,106,300
Unbilled revenue	25,741	23,541
Prepaid expenses and other current assets	271,641	299,873
Total current assets	10,274,788	9,144,239
Property and equipment, net	1,421,362	959,475
Other assets
Goodwill	5,760,808	5,760,808
Intangible assets, net of accumulated amortization	9,555,245	9,530,322
Other assets	225,382	211,833
Total other assets	15,541,435	15,502,963
Total assets	27,237,585	25,606,677
Current liabilities
Accounts payable	8,776,552	5,714,158
Accrued expenses and other current liabilities	4,226,665	3,704,464
Term and credit notes payable - current portion	0	959,942
Total current liabilities	13,003,217	10,378,564
Long-term liabilities
Deferred tax liability	3,552,500	3,552,500
Term and credit notes payable - long term	0	2,666,667
Other long-term liabilities	550,686	735,211
Total long-term liabilities	4,103,186	6,954,378
Stockholders’ equity
Preferred stock, $.001 par value: Authorized shares 500,000, none issued and outstanding	0	0
Common stock, $.001 par value: Authorized shares 40,000,000; issued shares 24,621,832 and 24,087,627, respectively; outstanding shares 24,245,305 and 23,711,100, respectively	24,648	24,087
Additional paid-in capital	128,868,933	128,734,759
Accumulated deficit	(117,365,840)	(119,088,552)
Treasury stock, at cost - 376,527 shares	(1,396,559)	(1,396,559)
Total stockholders' equity	10,131,182	8,273,735
Total liabilities and stockholders' equity	$ 27,237,585	$ 25,606,677

CONSOLIDATED BALANCE SHEETS (Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($)	Sep. 30, 2015	Dec. 31, 2014
Assets
Allowance for Doubtful accounts	$ 10,200	$ 86,722
Stockholders Equity
Preferred stock par value (usd per share)	$ 0.001	$ 0.001
Preferred stock shares authorized (in shares)	500,000	500,000
Preferred stock shares issued (in shares)	0	0
Preferred stock shares outstanding (in shares)	0	0
Common stock, par value (usd per share)	$ 0.001	$ 0.001
Common stock shares authorized (in shares)	40,000,000	40,000,000
Common stock shares issued (in shares)	24,648,476	24,087,627
Common stock shares Outstanding (in shares)	24,271,949	23,711,100
Treasury stock (in shares)	376,527	376,527

CONSOLIDATED STATEMENTS OF COMP

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Income Statement [Abstract]
Net revenue	$ 19,254,052	$ 13,026,011	$ 49,402,809	$ 34,089,761
Cost of revenue	5,876,429	5,910,719	19,038,392	14,253,649
Gross profit	13,377,623	7,115,292	30,364,417	19,836,112
Operating expenses
Marketing costs	10,153,987	4,277,446	21,659,395	11,555,731
Compensation	1,540,730	1,192,227	4,073,240	3,431,237
Selling, general and administrative	1,047,808	1,180,940	3,214,113	3,245,904
Total operating expenses	12,742,525	6,650,613	28,946,748	18,232,872
Operating income	635,098	464,679	1,417,669	1,603,240
Interest expense, net	(23,101)	(84,870)	(111,674)	(285,973)
Income from continuing operations before taxes	611,997	379,809	1,305,995	1,317,267
Income tax benefit	7,332	0	379,085	75,698
Net income from continuing operations	619,329	379,809	1,685,080	1,392,965
Net income from discontinued operations	32,065	23,065	37,632	66,959
Net income	651,394	402,874	1,722,712	1,459,924
Total comprehensive income	$ 651,394	$ 402,874	$ 1,722,712	$ 1,459,924
Per common share data: Basic and Diluted
Net income (loss) from continuing operations (in usd per share)	$ 0.03	$ 0.02	$ 0.07	$ 0.06
Net income from discontinued operations (in usd per share)	0	0	0	0
Net income (in usd per share)	$ 0.03	$ 0.02	$ 0.07	$ 0.06
Weighted average shares
Basic (in shares)	24,271,895	23,445,771	24,209,667	23,485,052
Diluted (in shares)	24,788,469	24,143,194	24,549,072	23,855,148

CONSOLIDATED STATEMENTS OF CASH

CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014
Operating activities:
Net income	$ 1,722,712	$ 1,459,924
Adjustments to reconcile net income to net cash provided by operating activities:
Settlement of tax liability	(406,453)	0
Depreciation and amortization	1,306,729	1,320,734
Deferred income taxes	0	(75,698)
Amortization of financing fees	13,404	19,330
Adjustment of European liabilities related to discontinued operations	(56,611)	(93,013)
(Recovery) Provision of doubtful accounts	(13,036)	24,888
Stock based compensation	385,818	658,800
Change in operating assets and liabilities:
Accounts receivable and unbilled revenue	(1,058,331)	(1,515,018)
Prepaid expenses and other assets	1,279	171,819
Accounts payable	3,239,004	499,708
Accrued expenses and other liabilities	63,275	255,626
Net cash provided by operating activities	5,197,790	2,727,100
Investing activities:
Purchases of equipment and capitalized development costs	(1,050,678)	(656,441)
Net cash used in investing activities	(1,050,678)	(656,441)
Financing activities:
Prepaid financing fees and other	0	43,896
Net taxes paid on RSU grants exercised	(251,083)	(96,291)
Proceeds from revolving line of credit	1,500,000	1,700,000
Payments on revolving line of credit	(3,293,275)	(2,934,002)
Proceeds from term note payable	0	2,000,000
Payments on term note payable and capital leases	(1,895,341)	(2,461,469)
Net cash used in financing activities	(3,939,699)	(1,747,866)
Net change – cash	207,413	322,793
Cash, beginning of year	3,714,525	3,137,153
Cash, end of period	3,921,938	3,459,946
Supplemental information:
Interest paid	102,969	237,365
Income taxes paid	97,483	0
Non-cash investing and financing activities:
Purchase of property and equipment under capital lease	103,609	0
Purchase of intangible assets through a contingent liability	$ 715,874	$ 0

Organization and Business

Organization and Business	9 Months Ended
	Sep. 30, 2015
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Organization and Business	Organization and Business Company Overview Inuvo, Inc. and subsidiaries ("we", "us" or "our") are an internet advertising technology and digital publishing company. We develop technology to deliver content and targeted advertisements over the internet. We generate revenue when an end user clicks on the advertisements we delivered. We manage our business as two segments, the Partner Network and the Owned and Operated Network. The Partner Network delivers advertisements to our partners' owned or managed websites and applications on desktop, tablet and mobile devices. We generate revenue in this segment when an advertisement is clicked and we share a portion of that revenue with our partners. Our proprietary technology platform allows for targeted distribution of advertisements at a scale that measures in the hundreds of millions of advertisements delivered monthly. The Owned and Operated Network designs, builds and markets consumer websites and applications. This segment consists of our mobile-ready ALOT websites and acquired web properties. The focus is on providing engaging content to our users. The majority of revenue generated by this segment is derived from clicks on advertisements delivered through web searches and advertisements displayed on the websites. We have taken several significant steps to position our business for long-term success including investments in ad serving technology, the development of adaptive, programmatic and native advertising units, the creation of proprietary content, the expansion of publishers within the partner network and the optimization of overhead and operational costs all of which we expect will improve revenue and profitability. Liquidity On September 29, 2014, we renewed our Business Financing Agreement with Bridge Bank, N.A. ("Bridge Bank") (see Note 5, "Notes Payable"). The renewal provided continued access to the revolving line of credit up to $10 million through September 2016 and a new term loan of $2 million through September 2017. As of September 30, 2015 , the balance of both the term loan and the revolving line of credit was zero . The revolving line of credit had approximately $5.7 million of available credit at September 30, 2015 . During the first quarter of 2014 we filed an S-3 registration statement with the Securities and Exchange Commission ("SEC") to replace the existing, expiring S-3 “shelf” registration statement. Though we believe the revolving line of credit and cash generated by operations will provide sufficient cash for operations over the next twelve months, we may still elect to sell stock to the public or to selected investors, or borrow under the current or any replacement line of credit or other debt instruments in order to fund the development of our technologies, make acquisitions, pursue new business opportunities or grow existing businesses. Customer concentration We generate the majority of our revenue from two customers, Yahoo! and Google. At September 30, 2015 and December 31, 2014 these two customers combined accounted for 99.1% and 94.8% of our gross accounts receivable balance, respectively. For the three and nine months ended September 30, 2015 , these two customers combined accounted for 97.8% and 98.1% of net revenue, respectively. For the three and nine months ended September 30, 2014 , these two customers combined accounted for 97.8% and 96.9% of net revenue, respectively.

Summary of Significant Accounti

Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2015
Accounting Policies [Abstract]
Summary of Significant Accounting Policies	Summary of Significant Accounting Policies Basis of presentation The consolidated financial statements presented are for Inuvo, Inc. and its consolidated subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2014 , was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States. In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2014 , which was filed with the SEC on February 9, 2015. Use of estimates The preparation of financial statements, in accordance with accounting principles generally accepted in the United States ("GAAP"), requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for returns and redemptions, allowances for doubtful accounts, goodwill and purchased intangible asset valuations, lives of intangible assets, deferred income tax asset valuation allowances, contingent liabilities, including the Arkansas grant contingency, and stock compensation. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material. Revenue Recognition We recognize revenue in accordance with Accounting Standards Codification (“ASC”) 605-10 Revenue Recognition. We recognize revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed and determinable, no significant obligations remain and collection of the related receivable is reasonably assured. Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements we serve are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the transaction occurs and the other revenue recognition criteria are met. Recent accounting pronouncements In May 2014, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") No. 2014-09, Revenue from Contracts with Customers , which provides a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers and will supersede most current revenue recognition guidance. Under ASU 2014-09, a company will recognize revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled in exchange for those goods and services. On July 9, 2015, the FASB decided to delay the effective date of the new revenue standard by one year. Reporting entities may choose to adopt the standard as of the original effective date. The adoption of ASU 2014-09 is not expected to have a significant impact on the Company’s consolidated financial position or results of operations. In August 2014, FASB issued ASU No. 2014-15, Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern , which will require management to assess an entity’s ability to continue as a going concern, and to provide related footnote disclosures in certain circumstances. The adoption of ASU 2014-15 is not expected to have an impact on the Company’s consolidated financial position or results of operations. In January 2015, FASB issued ASU No. 2015-01, Simplifying Income Statement Presentation by Eliminating the Concept of Extraordinary Items. This Update eliminates from GAAP the concept of extraordinary items. Effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2015. Early adoption is permitted provided that the guidance is applied from the beginning of the fiscal year of adoption. The adoption of ASU 2015-01 is not expected to have a significant impact on the Company’s consolidated financial position or results of operations. In September 2015, FASB issued ASU No. 2015-16, Simplifying the Accounting for Measurement-Period Adjustments, that eliminates the requirement to restate prior period financial statements for measurement period adjustments. The new guidance requires that the cumulative impact of a measurement period adjustment (including the impact on prior periods) be recognized in the reporting period in which the adjustment is identified. The new standard should be applied prospectively to measurement period adjustments that occur after the effective date. The new standard is effective for interim and annual periods beginning after December 15, 2015 and early adoption is permitted. The adoption of ASU 2015-16 is not expected to have a significant impact on the Company’s consolidated financial position or results of operations.

Property and Equipment

Property and Equipment	9 Months Ended
	Sep. 30, 2015
Property, Plant and Equipment [Abstract]
Property and Equipment	Property and Equipment The net carrying value of property and equipment was as follows as of: September 30, 2015 December 31, 2014 Furniture and fixtures $ 70,300 $ 67,341 Equipment 2,782,556 2,585,659 Software 9,538,481 8,822,310 Leasehold improvements 305,164 66,903 Subtotal 12,696,501 11,542,213 Less: accumulated depreciation and amortization (11,275,139 ) (10,582,738 ) Total $ 1,421,362 $ 959,475 During the three and nine months ended September 30, 2015 , depreciation expense was $229,350 and $615,778 , respectively. During the three and nine months ended September 30, 2014 , depreciation expense was $225,924 and $725,231 , respectively.

Other Intangible Assets and Goo

Other Intangible Assets and Goodwill	9 Months Ended
	Sep. 30, 2015
Goodwill and Intangible Assets Disclosure [Abstract]
Other Intangible Assets and Goodwill	Other Intangible Assets and Goodwill The following is a schedule of intangible assets from continuing operations as of September 30, 2015 : Term Carrying Value Accumulated Amortization and Impairment Net Carrying Value Year-to-date Amortization Customer list, Google 20 years $ 8,820,000 $ (1,580,250 ) $ 7,239,750 $ 330,750 Customer list, all other 10 years 1,610,000 (576,931 ) 1,033,069 120,753 Trade names, ALOT (1) 5 years 960,000 (688,000 ) 272,000 144,000 Domain websites (2) 5 years 715,874 (95,448 ) 620,426 95,448 Trade names, web properties (3) - 390,000 — 390,000 — Intangible assets classified as long-term $ 12,495,874 $ (2,940,629 ) $ 9,555,245 $ 690,951 Goodwill, Partner Network $ 1,776,544 $ — $ 1,776,544 $ — Goodwill, Owned and Operated Network 3,984,264 — 3,984,264 — Goodwill, total $ 5,760,808 $ — $ 5,760,808 $ — (1) We determined the ALOT trade names should be amortized over five years. (2) On May 8, 2015, we purchased two domain websites with a fair value of $715,874 . We determined they should be amortized over five years (see Note 7). (3) We have determined that the trade names related to our web properties have an indefinite life, and as such are not amortized. Our amortization expense over the next five years and thereafter is as follows: 2015 $ 234,294 2016 937,176 2017 777,176 2018 745,176 2019 745,176 Thereafter 5,726,247 Total $ 9,165,245

Notes Payable

Notes Payable	9 Months Ended
	Sep. 30, 2015
Debt Disclosure [Abstract]
Notes Payable	Notes Payable The following table summarizes our notes payable balances as of: September 30, 2015 December 31, 2014 Term note payable - 4.25 percent at September 30, 2015 (prime plus 1 percent), due September 10, 2017 $ — $ 1,833,334 Revolving credit line - 3.75 percent at September 30, 2015 (prime plus 0.5 percent), due September 29, 2016 — 1,793,275 Total — 3,626,609 Less: current portion — (959,942 ) Term note payable and revolving credit line - long term portion $ — $ 2,666,667 On March 1, 2012 we entered into a Business Financing Agreement with Bridge Bank. The agreement provided us with a $5 million term loan and access to a revolving credit line of up to $10 million which we use to help satisfy our working capital needs. We have provided Bridge Bank with a first priority perfected security interest in all of our accounts and personal property as collateral for the credit facility. Available funds under the revolving credit line are 80% of eligible accounts receivable balances plus $1 million , up to a limit of $10 million . Eligible accounts receivable is generally defined as those from United States based customers that are not more than 90 days from the date of invoice. We had approximately $5.7 million available under the revolving credit line as of September 30, 2015 . In September 2014, the Company entered into the Fifth Business Financing Modification Agreement with Bridge Bank that renewed the existing Agreement and modified some terms. The renewed agreement extended the revolving line of credit to September 2016 and provided for a new term loan of $2 million through September 2017. As of September 30, 2015, we reduced the balance of the term loan and the revolving line of credit to zero . On October 9, 2014, the Agreement was amended to clarify the definition of the financial covenants. The financial covenants are Debt Service Coverage Ratio, measured monthly on a trailing three months basis, of not less than 1.75 to 1.0 for the August 2014 measuring period, and each month measuring period thereafter and an Asset Coverage Ratio, measured monthly, of not less than 1.25 to 1.0 for the months ended August 2014 and September 30, 2014; 1.15 to 1.0 for the months ended October 31, 2014, November 30, 2014 and December 31, 2014, and 1.25 to 1.0 for the month ending January 31, 2015 and each month thereafter. We were in compliance with all bank covenants as of September 30, 2015 .

Accrued Expenses and Other Curr

Accrued Expenses and Other Current Liabilities	9 Months Ended
	Sep. 30, 2015
Payables and Accruals [Abstract]
Accrued Expenses and Other Current Liabilities	Accrued Expenses and Other Current Liabilities The accrued expenses and other current liabilities consist of the following as of: September 30, 2015 December 31, 2014 Accrued marketing costs $ 2,001,378 $ 1,744,143 Accrued sales allowance 671,948 567,517 Accrued payroll and commission liabilities 495,758 5,236 Loss contingency 308,000 308,000 Accrued expenses and other 282,493 552,288 Contingent stock due for acquired domains, current portion 238,625 — Accrued taxes 141,992 267,905 Capital leases, current portion 50,864 34,381 Deferred Arkansas grant, current portion 35,607 224,994 Total $ 4,226,665 $ 3,704,464

Other Long-Term Liabilities

Other Long-Term Liabilities	9 Months Ended
	Sep. 30, 2015
Other Liabilities Disclosure [Abstract]
Other Long-Term Liabilities	Other Long-Term Liabilities Other long-term liabilities consist of the following as of: September 30, 2015 December 31, 2014 Contingent stock due for acquired domains, less current portion $ 477,249 $ — Capital leases, less current portion 40,740 15,621 Deferred Arkansas grant, less current portion 32,697 142,276 Taxes payable — 506,453 Deferred Rent — 70,861 Total $ 550,686 $ 735,211 In February 2015, we settled a disputed income tax claim with the State of New Jersey. The claim related to the 2007-2009 tax years and was settled for $100,000 . As a result, the long-term taxes payable liability of $506,453 was adjusted to zero . On May 8, 2015, we purchased two domain websites with a fair value of $715,874 (see Note 4). The purchase consideration is our common stock and is contingent upon the seller attaining specific performance targets over three years.

Income Taxes

Income Taxes	9 Months Ended
	Sep. 30, 2015
Income Tax Disclosure [Abstract]
Income Taxes	Income Taxes We have a deferred tax liability of $3,552,500 as of September 30, 2015 , related to our intangible assets. We also have a net deferred tax asset of approximately $41,000,000 . We have evaluated this asset and are unable to support a conclusion that it is more likely than not that any of this asset will be realized. As such, the net deferred tax asset is fully reserved. We will continue to evaluate our deferred tax assets to determine whether any changes in circumstances could affect the realization of their future benefit. Due to the settlement of a disputed income tax claim with the State of New Jersey (see Note 7), the accrual for other long-term liabilities for uncertain tax positions was adjusted to zero and approximately $406,000 was credited to income tax expense in March 2015.

Stock-Based Compensation

Stock-Based Compensation	9 Months Ended
	Sep. 30, 2015
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Stock-Based Compensation	Stock-Based Compensation We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. Currently, we grant options and restricted stock units ("RSUs") from the 2010 Equity Compensation Plan (“2010 ECP”). Option and restricted stock unit vesting periods are generally up to three years. For the three and nine months ended September 30, 2015 , we recorded stock-based compensation expense for all equity incentive plans of $251,144 and $385,818 , respectively, and $279,970 and $658,800 for the three and nine months ended September 30, 2014 , respectively. Total compensation cost not yet recognized at September 30, 2015 was $3,084,760 to be recognized over a weighted-average recognition period of 1.5 years. On April 1, 2014, we granted certain employees a total of 82,000 RSUs with a weighted average fair value of $ 0.80 per share which vest annually over three years. On April 22, 2014, we granted employees a performance RSU contingent upon achieving 2014 profit targets. On January 21, 2015, the number of RSUs issued under the April 22, 2014 performance grant was 697,853 shares with a weighted average fair value of $1.13 per share. On April 29, 2014, we granted members of our board of directors a total of 102,560 RSUs with a weighted average fair value of $.78 a share which were fully vested by March 31, 2015. In September 2014, 20,073 RSUs were granted to a new director with a weighted average fair value of $1.53 per share which were fully vested by March 31, 2015. On April 20, 2015, we granted members of our board of directors a total of 51,948 RSUs with a weighted average fair value of $2.31 a share which fully vest on March 31, 2016. On July 27, 2015 and August 4, 2015, we granted certain employees service and performance RSUs totaling 965,500 shares with a weighted average fair value of $3.03 per share. The service RSUs vest annually over a three year period, commencing in July 2016, at the rate of 25% of the grant in year one and year two and the remaining 50% of the grant vesting on the third anniversary of the grant date. The awarding of the performance RSUs is contingent upon achieving certain revenue and profit targets and vest annually, one-third upon each anniversary of the grant date. The following table summarizes the stock grants outstanding under our 2005 Long-Term Incentive Plan (LTIP) and 2010 ECP plans as of September 30, 2015 : Options Outstanding RSUs Outstanding Options and RSUs Exercised Available Shares Total 2010 ECP 250,498 1,118,131 1,938,066 529,250 3,835,945 2005 LTIP (*) 33,748 254,940 695,145 — 983,833 Total 284,246 1,373,071 2,633,211 529,250 4,819,778 (*) Expired June 2015 We also have 38,650 options outstanding with exercise prices of $16.01 under a separate plan which is not authorized to issue any additional shares.

Discontinued Operations

Discontinued Operations	9 Months Ended
	Sep. 30, 2015
Discontinued Operations and Disposal Groups [Abstract]
Discontinued Operations	Discontinued Operations Certain of our subsidiaries previously operated in the European Union ("EU"). Though operations ceased in 2009, statutory requirements require a continued presence in the EU for varying terms until November 2015. Profits and losses generated from the remaining assets and liabilities are accounted for as discontinued operations. For the three and nine months ended September 30, 2015 , we recorded net income of $32,065 and $37,632 , respectively, largely due to adjustment of certain accrued liabilities originating in 2009 and earlier and translation adjustments. For the three and nine months ended September 30, 2014 , we recorded net income from discontinued operations of $23,065 and $66,959 , respectively, which came primarily from an adjustment of certain accrued liabilities originating in 2009 and earlier.

Earnings per Share

Earnings per Share	9 Months Ended
	Sep. 30, 2015
Earnings Per Share [Abstract]
Earnings per Share	Earnings per Share During the three and nine months ended September 30, 2015 , we generated net income from continuing operations. Accordingly, some of our outstanding stock options, warrants and restricted stock awards have a dilutive impact, illustrated in the following table. We generated basic and diluted earnings per share from net income of $0.03 for the three month period ending September 30, 2015 and $0.07 for the nine month period ending September 30, 2015 . For the Three Months Ended For the Nine Months Ended September 30, 2015 September 30, 2014 September 30, 2015 September 30, 2014 Weighted average shares outstanding for basic EPS 24,271,895 23,445,771 24,209,667 23,485,052 Effect of dilutive securities Options 13,971 4,876 9,353 4,408 Restricted stock units 296,831 679,932 251,428 357,039 Warrants 205,772 12,615 78,624 8,649 Weighted average shares outstanding for diluted EPS 24,788,469 24,143,194 24,549,072 23,855,148 In addition, we have potentially dilutive options and restricted stock units. We have 308,925 outstanding stock options with a weighted average exercise price of $4.56 for the three months ended September 30, 2015 and 313,543 outstanding stock options with a weighted average price of $4.50 for the nine months ended September 30, 2015 . For the three months ended September 30, 2015 , we have 806,363 outstanding restricted stock units with a weighted average price of $3.82 and for the nine months ended September 30, 2015 , we have 1,097,442 restrictive stock units outstanding with a weighted average exercise price of $3.20 . All warrants were dilutive for the three and nine months ended September 30, 2015 .

Leases

Leases	9 Months Ended
	Sep. 30, 2015
Leases [Abstract]
Leases	Leases We lease certain office space and equipment. As leases expire, it can be expected that they will be renewed or replaced in the normal course of business. Rent expense from continuing operations was $21,997 and $34,897 for the three and nine months ended September 30, 2015 , respectively and a credit of $10,887 and $23,061 three and nine months ended September 30, 2014 , respectively. The credit is primarily due to subleasing the company’s former New York City office at a higher rate than its lease cost. Minimum future lease payments and future receipts under non-cancelable operating leases as of September 30, 2015 are: Lease Payments Sublease income 2015 $ 183,272 $ 152,259 2016 220,960 50,753 2017 177,656 — 2018 181,209 — 2019 184,852 — 2020 140,749 — Total $ 1,088,698 $ 203,012 We also entered into an agreement to lease office space in Conway, Arkansas for two years in the total amount of $193,200 which we prepaid. The lease terminated in February 2015 and now continues on a month to month basis. The lessor of this space is First Orion Corp., which is owned by a director and stockholder of Inuvo. In April 2015, we entered into a five year agreement to lease office space in Little Rock, Arkansas commencing October 1, 2015, to serve as our headquarters. The new lease is for 12,245 square feet and will cost approximately $171,000 during its first year. Thereafter, the lease payment will increase by 2% . We anticipate vacating the Conway, AR premises upon occupying the Little Rock headquarters.

Litigation and Settlements

Litigation and Settlements	9 Months Ended
	Sep. 30, 2015
Commitments and Contingencies Disclosure [Abstract]
Litigation and Settlements	Litigation and Settlements From time to time we may become subject to legal proceedings, claims and litigation arising in the ordinary course of business. In addition, we are currently involved in the following litigation which is not incidental to its business: Oltean, et al. v. Think Partnership, Inc.; Edmonton, Alberta CA. On March 6, 2008, Kelly Oltean, Mike Baldock and Terry Schultz, former employees, filed a breach of employment claim against Inuvo in The Court of Queen's Bench of Alberta, Judicial District of Edmonton, Canada, claiming damages for wrongful dismissal in the amount of $200,000 for each of Kelly Oltean and Terry Schultz and $187,500 for Mike Baldock. On March 6, 2008, the same three plaintiffs filed a similar statement of claim against Vintacom Acquisition Company, ULC, a subsidiary of Inuvo, again for wrongful dismissal and claiming the same damages. In October 2009, the two actions were consolidated. The case is in the discovery stage and there has not been any progress in the litigation since April 2013 and Inuvo has been holding this matter in abeyance pending the Plaintiffs taking the next step in the litigation process. Admanage Litigation. In May 2014 Inuvo and its wholly owned subsidiary ValidClick, Inc. filed a complaint in the Circuit Court of Faulkner County Arkansas against certain former distribution partners of our Publisher Network, i.e., Admanage S.A., ClickFind Media Corp., Neo Clicks, Inc. and Neoclicks Internet Services Corp., demanding return of an aggregate of approximately $134,000 paid to such distribution partners during time periods when Inuvo and ValidClick allege that the activities of the distribution partners violated the ValidClick terms of service. In July 2014, Admanage S.A., Neoclicks Internet Services and ClickFind Media Corp. filed a suit against Inuvo and ValidClick in United States District Court Eastern District of Arkansas Western Division, alleging, among other things breach of contract for non payment of approximately $696,000 allegedly earned by the distribution partners. Admanage S.A., Neoclicks Internet Services and ClickFind Media Corp. subsequently removed the Faulkner County Circuit Court lawsuit to United States District Court Eastern District of Arkansas Western Division, and the two cases have now been consolidated into the removed case. Inuvo is vigorously defending the matter.

Segments

Segments	9 Months Ended
	Sep. 30, 2015
Segment Reporting [Abstract]
Segments	Segments We operate our business as two segments, Partner Network and Owned and Operated Network which are described in Note 1. Listed below is a presentation of net revenue and gross profit for all reportable segments for the three and nine months ended September 30, 2015 and 2014 . We currently only track certain assets at the segment level and therefore assets by segment are not presented below. Revenue by Segment For the Three Months Ended For the Nine Months Ended September 30, 2015 September 30, 2014 September 30, 2015 September 30, 2014 $ % of Revenue $ % of Revenue $ % of Revenue $ % of Revenue Partner Network 7,241,441 37.6 % 7,089,584 54.4 % 24,098,859 48.8 % 18,110,706 53.1 % Owned and Operated Network 12,012,611 62.4 % 5,936,427 45.6 % 25,303,950 51.2 % 15,979,055 46.9 % Total net revenue 19,254,052 100.0 % 13,026,011 100.0 % 49,402,809 100.0 % 34,089,761 100.0 % Gross Profit by Segment For the Three Months Ended For the Nine Months Ended September 30, 2015 September 30, 2014 September 30, 2015 September 30, 2014 $ Gross Profit % $ Gross Profit % $ Gross Profit % $ Gross Profit % Partner Network 1,381,134 19.1 % 1,207,382 17.0 % 5,111,050 21.2 % 4,024,984 22.2 % Owned and Operated Network 11,996,489 99.9 % 5,907,910 99.5 % 25,253,367 99.8 % 15,811,128 98.9 % Total gross profit 13,377,623 69.5 % 7,115,292 54.6 % 30,364,417 61.5 % 19,836,112 58.2 %

Related Party Transactions

Related Party Transactions	9 Months Ended
	Sep. 30, 2015
Related Party Transactions [Abstract]
Related Party Transactions	Related Party Transactions On January 31, 2013 we entered into an agreement to lease office space in Conway, AR for two years at a monthly rental rate of $8,400 which we prepaid in connection with our relocation to Arkansas for a discounted total of $193,200 . The lease terminated in February 2015 and continues on a month to month basis. A director and shareholder of Inuvo is the majority owner of the lessor of this space.

Summary of Significant Accoun21

Summary of Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2015
Accounting Policies [Abstract]
Basis of presentation	Basis of presentation The consolidated financial statements presented are for Inuvo, Inc. and its consolidated subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2014 , was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States. In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2014 , which was filed with the SEC on February 9, 2015.
Use of estimates	Use of estimates The preparation of financial statements, in accordance with accounting principles generally accepted in the United States ("GAAP"), requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for returns and redemptions, allowances for doubtful accounts, goodwill and purchased intangible asset valuations, lives of intangible assets, deferred income tax asset valuation allowances, contingent liabilities, including the Arkansas grant contingency, and stock compensation. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
Revenue Recognition	Revenue Recognition We recognize revenue in accordance with Accounting Standards Codification (“ASC”) 605-10 Revenue Recognition. We recognize revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed and determinable, no significant obligations remain and collection of the related receivable is reasonably assured. Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements we serve are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the transaction occurs and the other revenue recognition criteria are met.
Recent accounting pronouncements	Recent accounting pronouncements In May 2014, the Financial Accounting Standards Board ("FASB") issued Accounting Standards Update ("ASU") No. 2014-09, Revenue from Contracts with Customers , which provides a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers and will supersede most current revenue recognition guidance. Under ASU 2014-09, a company will recognize revenue when it transfers promised goods or services to customers in an amount that reflects the consideration to which the company expects to be entitled in exchange for those goods and services. On July 9, 2015, the FASB decided to delay the effective date of the new revenue standard by one year. Reporting entities may choose to adopt the standard as of the original effective date. The adoption of ASU 2014-09 is not expected to have a significant impact on the Company’s consolidated financial position or results of operations. In August 2014, FASB issued ASU No. 2014-15, Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern , which will require management to assess an entity’s ability to continue as a going concern, and to provide related footnote disclosures in certain circumstances. The adoption of ASU 2014-15 is not expected to have an impact on the Company’s consolidated financial position or results of operations. In January 2015, FASB issued ASU No. 2015-01, Simplifying Income Statement Presentation by Eliminating the Concept of Extraordinary Items. This Update eliminates from GAAP the concept of extraordinary items. Effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2015. Early adoption is permitted provided that the guidance is applied from the beginning of the fiscal year of adoption. The adoption of ASU 2015-01 is not expected to have a significant impact on the Company’s consolidated financial position or results of operations. In September 2015, FASB issued ASU No. 2015-16, Simplifying the Accounting for Measurement-Period Adjustments, that eliminates the requirement to restate prior period financial statements for measurement period adjustments. The new guidance requires that the cumulative impact of a measurement period adjustment (including the impact on prior periods) be recognized in the reporting period in which the adjustment is identified. The new standard should be applied prospectively to measurement period adjustments that occur after the effective date. The new standard is effective for interim and annual periods beginning after December 15, 2015 and early adoption is permitted. The adoption of ASU 2015-16 is not expected to have a significant impact on the Company’s consolidated financial position or results of operations.

Property and Equipment (Tables)

Property and Equipment (Tables)	9 Months Ended
	Sep. 30, 2015
Property, Plant and Equipment [Abstract]
Net Carrying Value of Property and Equipment	The net carrying value of property and equipment was as follows as of: September 30, 2015 December 31, 2014 Furniture and fixtures $ 70,300 $ 67,341 Equipment 2,782,556 2,585,659 Software 9,538,481 8,822,310 Leasehold improvements 305,164 66,903 Subtotal 12,696,501 11,542,213 Less: accumulated depreciation and amortization (11,275,139 ) (10,582,738 ) Total $ 1,421,362 $ 959,475

Other Intangible Assets and G23

Other Intangible Assets and Goodwill (Tables)	9 Months Ended
	Sep. 30, 2015
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of Intangible Assets from Continuing Operations	The following is a schedule of intangible assets from continuing operations as of September 30, 2015 : Term Carrying Value Accumulated Amortization and Impairment Net Carrying Value Year-to-date Amortization Customer list, Google 20 years $ 8,820,000 $ (1,580,250 ) $ 7,239,750 $ 330,750 Customer list, all other 10 years 1,610,000 (576,931 ) 1,033,069 120,753 Trade names, ALOT (1) 5 years 960,000 (688,000 ) 272,000 144,000 Domain websites (2) 5 years 715,874 (95,448 ) 620,426 95,448 Trade names, web properties (3) - 390,000 — 390,000 — Intangible assets classified as long-term $ 12,495,874 $ (2,940,629 ) $ 9,555,245 $ 690,951 Goodwill, Partner Network $ 1,776,544 $ — $ 1,776,544 $ — Goodwill, Owned and Operated Network 3,984,264 — 3,984,264 — Goodwill, total $ 5,760,808 $ — $ 5,760,808 $ — (1) We determined the ALOT trade names should be amortized over five years. (2) On May 8, 2015, we purchased two domain websites with a fair value of $715,874 . We determined they should be amortized over five years (see Note 7). (3) We have determined that the trade names related to our web properties have an indefinite life, and as such are not amortized.
Schedule of Amortization Expense	Our amortization expense over the next five years and thereafter is as follows: 2015 $ 234,294 2016 937,176 2017 777,176 2018 745,176 2019 745,176 Thereafter 5,726,247 Total $ 9,165,245

Notes Payable (Tables)

Notes Payable (Tables)	9 Months Ended
	Sep. 30, 2015
Debt Disclosure [Abstract]
Schedule of Long-term Debt Instruments	The following table summarizes our notes payable balances as of: September 30, 2015 December 31, 2014 Term note payable - 4.25 percent at September 30, 2015 (prime plus 1 percent), due September 10, 2017 $ — $ 1,833,334 Revolving credit line - 3.75 percent at September 30, 2015 (prime plus 0.5 percent), due September 29, 2016 — 1,793,275 Total — 3,626,609 Less: current portion — (959,942 ) Term note payable and revolving credit line - long term portion $ — $ 2,666,667

Accrued Expenses and Other Cu25

Accrued Expenses and Other Current Liabilities (Tables)	9 Months Ended
	Sep. 30, 2015
Payables and Accruals [Abstract]
Schedule of Accrued Expenses and other Current Liabilities	The accrued expenses and other current liabilities consist of the following as of: September 30, 2015 December 31, 2014 Accrued marketing costs $ 2,001,378 $ 1,744,143 Accrued sales allowance 671,948 567,517 Accrued payroll and commission liabilities 495,758 5,236 Loss contingency 308,000 308,000 Accrued expenses and other 282,493 552,288 Contingent stock due for acquired domains, current portion 238,625 — Accrued taxes 141,992 267,905 Capital leases, current portion 50,864 34,381 Deferred Arkansas grant, current portion 35,607 224,994 Total $ 4,226,665 $ 3,704,464

Other Long-Term Liabilities (Ta

Other Long-Term Liabilities (Tables)	9 Months Ended
	Sep. 30, 2015
Other Liabilities Disclosure [Abstract]
Schedule of Other Long-Term Liabilities	Other long-term liabilities consist of the following as of: September 30, 2015 December 31, 2014 Contingent stock due for acquired domains, less current portion $ 477,249 $ — Capital leases, less current portion 40,740 15,621 Deferred Arkansas grant, less current portion 32,697 142,276 Taxes payable — 506,453 Deferred Rent — 70,861 Total $ 550,686 $ 735,211

Stock-Based Compensation (Table

Stock-Based Compensation (Tables)	9 Months Ended
	Sep. 30, 2015
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Schedule of Stock Based Compensation Grants	The following table summarizes the stock grants outstanding under our 2005 Long-Term Incentive Plan (LTIP) and 2010 ECP plans as of September 30, 2015 : Options Outstanding RSUs Outstanding Options and RSUs Exercised Available Shares Total 2010 ECP 250,498 1,118,131 1,938,066 529,250 3,835,945 2005 LTIP (*) 33,748 254,940 695,145 — 983,833 Total 284,246 1,373,071 2,633,211 529,250 4,819,778 (*) Expired June 2015

Earnings per Share (Tables)

Earnings per Share (Tables)	9 Months Ended
	Sep. 30, 2015
Earnings Per Share [Abstract]
Schedule of Weighted Average Number of Shares	During the three and nine months ended September 30, 2015 , we generated net income from continuing operations. Accordingly, some of our outstanding stock options, warrants and restricted stock awards have a dilutive impact, illustrated in the following table. We generated basic and diluted earnings per share from net income of $0.03 for the three month period ending September 30, 2015 and $0.07 for the nine month period ending September 30, 2015 . For the Three Months Ended For the Nine Months Ended September 30, 2015 September 30, 2014 September 30, 2015 September 30, 2014 Weighted average shares outstanding for basic EPS 24,271,895 23,445,771 24,209,667 23,485,052 Effect of dilutive securities Options 13,971 4,876 9,353 4,408 Restricted stock units 296,831 679,932 251,428 357,039 Warrants 205,772 12,615 78,624 8,649 Weighted average shares outstanding for diluted EPS 24,788,469 24,143,194 24,549,072 23,855,148

Leases (Tables)

Leases (Tables)	9 Months Ended
	Sep. 30, 2015
Leases [Abstract]
Schedule of Future Minimum Rental Payments for Operating Leases	Minimum future lease payments and future receipts under non-cancelable operating leases as of September 30, 2015 are: Lease Payments Sublease income 2015 $ 183,272 $ 152,259 2016 220,960 50,753 2017 177,656 — 2018 181,209 — 2019 184,852 — 2020 140,749 — Total $ 1,088,698 $ 203,012

Segments (Tables)

Segments (Tables)	9 Months Ended
	Sep. 30, 2015
Segment Reporting [Abstract]
Schedule of all reportable segments	Listed below is a presentation of net revenue and gross profit for all reportable segments for the three and nine months ended September 30, 2015 and 2014 . We currently only track certain assets at the segment level and therefore assets by segment are not presented below. Revenue by Segment For the Three Months Ended For the Nine Months Ended September 30, 2015 September 30, 2014 September 30, 2015 September 30, 2014 $ % of Revenue $ % of Revenue $ % of Revenue $ % of Revenue Partner Network 7,241,441 37.6 % 7,089,584 54.4 % 24,098,859 48.8 % 18,110,706 53.1 % Owned and Operated Network 12,012,611 62.4 % 5,936,427 45.6 % 25,303,950 51.2 % 15,979,055 46.9 % Total net revenue 19,254,052 100.0 % 13,026,011 100.0 % 49,402,809 100.0 % 34,089,761 100.0 % Gross Profit by Segment For the Three Months Ended For the Nine Months Ended September 30, 2015 September 30, 2014 September 30, 2015 September 30, 2014 $ Gross Profit % $ Gross Profit % $ Gross Profit % $ Gross Profit % Partner Network 1,381,134 19.1 % 1,207,382 17.0 % 5,111,050 21.2 % 4,024,984 22.2 % Owned and Operated Network 11,996,489 99.9 % 5,907,910 99.5 % 25,253,367 99.8 % 15,811,128 98.9 % Total gross profit 13,377,623 69.5 % 7,115,292 54.6 % 30,364,417 61.5 % 19,836,112 58.2 %

Organization and Business (Deta

Organization and Business (Details)	3 Months Ended		9 Months Ended		12 Months Ended
	Sep. 30, 2015USD ($)	Sep. 30, 2014USD ($)	Sep. 30, 2015USD ($)customeroperating_segment	Sep. 30, 2014USD ($)	Dec. 31, 2014USD ($)	Sep. 29, 2014USD ($)
Debt Instrument [Line Items]
Number of operating segments | operating_segment			2
Term Loan	$ 0		$ 0		$ 3,626,609
Period of sufficient liquidity			12 months
Yahoo and Google
Debt Instrument [Line Items]
Number of customers that contribute to majority revenue | customer			2
Yahoo and Google | Accounts Receivable | Customer Concentration Risk
Debt Instrument [Line Items]
Concentration risk, percentage			99.10%		94.80%
Yahoo and Google | Net Revenue | Customer Concentration Risk
Debt Instrument [Line Items]
Concentration risk, percentage	97.80%	97.80%	98.10%	96.90%
Bridge Bank – Revolving Credit Line - September 29, 2016 | Revolving Credit Facility | Line of Credit
Debt Instrument [Line Items]
Term Loan	$ 0		$ 0		$ 1,793,275
Bridge Bank – Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A. | Revolving Credit Facility
Debt Instrument [Line Items]
Line of credit facility, fair value of amount outstanding	0		0
Bridge Bank – Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A. | Revolving Credit Facility | Line of Credit
Debt Instrument [Line Items]
Line of credit facility, maximum borrowing capacity						$ 10,000,000
Remaining borrowing capacity	5,700,000		5,700,000
Bridge Bank – Term Note Payable - September 10, 2017 | Term Note Payable
Debt Instrument [Line Items]
Term Loan	$ 0	$ 2,000,000	$ 0	$ 2,000,000	$ 1,833,334	$ 2,000,000

Property and Equipment (Details

Property and Equipment (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014	Dec. 31, 2014
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 12,696,501		$ 12,696,501		$ 11,542,213
Less: accumulated depreciation and amortization	(11,275,139)		(11,275,139)		(10,582,738)
Total	1,421,362		1,421,362		959,475
Depreciation expense	229,350	$ 225,924	615,778	$ 725,231
Furniture and fixtures
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	70,300		70,300		67,341
Equipment
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	2,782,556		2,782,556		2,585,659
Software
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	9,538,481		9,538,481		8,822,310
Leasehold improvements
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 305,164		$ 305,164		$ 66,903

Other Intangible Assets and G33

Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details)		9 Months Ended
		Sep. 30, 2015USD ($)	May. 08, 2015USD ($)website	Dec. 31, 2014USD ($)
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Net Carrying Value		$ 9,165,245
Year-to-date Amortization		690,951
Intangible assets classified as long-term
Carrying Value		12,495,874
Accumulated Amortization and Impairment		(2,940,629)
Net Carrying Value		9,555,245		$ 9,530,322
Goodwill, Impaired, Accumulated Impairment Loss
Carrying Value		5,760,808
Net Carrying Value		5,760,808		$ 5,760,808
Partner Network
Goodwill, Impaired, Accumulated Impairment Loss
Carrying Value		1,776,544
Net Carrying Value		1,776,544
Owned and Operated Network
Goodwill, Impaired, Accumulated Impairment Loss
Carrying Value		3,984,264
Net Carrying Value		3,984,264
Trade names, web properties
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Carrying value, indefinite-lived	[1]	390,000
Net carrying value, indefinite-lived	[1]	$ 390,000
Customer list, Google
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term		20 years
Carrying Value		$ 8,820,000
Accumulated Amortization and Impairment		(1,580,250)
Net Carrying Value		7,239,750
Year-to-date Amortization		$ 330,750
Customer list, all other
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term		10 years
Carrying Value		$ 1,610,000
Accumulated Amortization and Impairment		(576,931)
Net Carrying Value		1,033,069
Year-to-date Amortization		$ 120,753
Trade names, ALOT
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	[2]	5 years
Carrying Value	[2]	$ 960,000
Accumulated Amortization and Impairment	[2]	(688,000)
Net Carrying Value	[2]	272,000
Year-to-date Amortization	[2]	$ 144,000
Internet Domain Names
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	[3]	5 years
Carrying Value	[3]	$ 715,874	$ 715,874
Accumulated Amortization and Impairment	[3]	(95,448)
Net Carrying Value	[3]	620,426
Year-to-date Amortization	[3]	$ 95,448
Goodwill, Impaired, Accumulated Impairment Loss
Number of finite-lived intangible assets purchased | website			2
[1]	We have determined that the trade names related to our web properties have an indefinite life, and as such are not amortized.
[2]	We determined the ALOT trade names should be amortized over five years.
[3]	On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over five years (see Note 7)

Other Intangible Assets and G34

Other Intangible Assets and Goodwill - Amortization Expense (Details)	Sep. 30, 2015USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]
2,015	$ 234,294
2,016	937,176
2,017	777,176
2,018	745,176
2,019	745,176
Thereafter	5,726,247
Net Carrying Value	$ 9,165,245

Notes Payable - Schedule of Lon

Notes Payable - Schedule of Long Term Debt (Details) - USD ($)	9 Months Ended
	Sep. 30, 2015	Dec. 31, 2014	Sep. 30, 2014	Sep. 29, 2014
Debt Instrument [Line Items]
Total	$ 0	$ 3,626,609
Term and credit notes payable - current portion	0	(959,942)
Term note payable and revolving credit line - long term portion	0	2,666,667
Term Note Payable | Bridge Bank – Term Note Payable - September 10, 2017
Debt Instrument [Line Items]
Total	$ 0	1,833,334	$ 2,000,000	$ 2,000,000
Term Note Payable | Bridge Bank – Term Note Payable - September 10, 2017 | Prime Rate
Debt Instrument [Line Items]
Debt instrument, interest rate, effective percentage	4.25%
Debt instrument, basis spread on variable rate	1.00%
Line of Credit | Revolving Credit Facility | Bridge Bank – Revolving Credit Line - September 29, 2016
Debt Instrument [Line Items]
Total	$ 0	$ 1,793,275
Line of Credit | Revolving Credit Facility | Bridge Bank – Revolving Credit Line - September 29, 2016 | Prime Rate
Debt Instrument [Line Items]
Debt instrument, interest rate, effective percentage	3.75%
Debt instrument, basis spread on variable rate	0.50%

Notes Payable - Narrative (Deta

Notes Payable - Narrative (Details)	Mar. 01, 2012USD ($)	Sep. 30, 2015USD ($)	Dec. 31, 2014USD ($)	Oct. 09, 2014	Sep. 30, 2014USD ($)	Sep. 29, 2014USD ($)
Debt Instrument [Line Items]
Term Loan		$ 0	$ 3,626,609
Bridge Bank – Term Note Payable - March 1, 2012 | Bridge Bank, N.A. | Term Note Payable
Debt Instrument [Line Items]
Debt instrument, face amount	$ 5,000,000
Bridge Bank – Revolving Credit Line - March 1, 2012 | Bridge Bank, N.A. | Line of Credit | Revolving Credit Facility
Debt Instrument [Line Items]
Line of credit facility, maximum borrowing capacity	$ 10,000,000
Debt instrument, allowable borrowings, percentage of eligible accounts receivable	80.00%
Debt instrument, additional borrowing maximum, over eligible accounts receivable limit	$ 1,000,000
Period for eligible accounts receivable	90 days
Bridge Bank – Revolving Credit Line - September 29, 2016 | Line of Credit | Revolving Credit Facility
Debt Instrument [Line Items]
Term Loan		0	1,793,275
Bridge Bank – Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A. | Revolving Credit Facility
Debt Instrument [Line Items]
Line of credit facility, fair value of amount outstanding		0
Bridge Bank – Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A. | Line of Credit | Revolving Credit Facility
Debt Instrument [Line Items]
Line of credit facility, maximum borrowing capacity						$ 10,000,000
Remaining borrowing capacity		5,700,000
Bridge Bank – Term Note Payable - September 10, 2017 | Term Note Payable
Debt Instrument [Line Items]
Term Loan		$ 0	$ 1,833,334		$ 2,000,000	$ 2,000,000
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | Proceeding three month period beginning August 2014
Debt Instrument [Line Items]
Debt instrument, minimum debt service coverage ratio				1.75
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | August 2014 through September 2014 period
Debt Instrument [Line Items]
Debt instrument, minimum asset coverage ratio				1.25
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | October 2014 through December 2014 period
Debt Instrument [Line Items]
Debt instrument, minimum asset coverage ratio				1.15
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | January 2015 and period thereafter
Debt Instrument [Line Items]
Debt instrument, minimum asset coverage ratio				1.25

Accrued Expenses and Other Cu37

Accrued Expenses and Other Current Liabilities (Details) - USD ($)	Sep. 30, 2015	Dec. 31, 2014
Payables and Accruals [Abstract]
Accrued marketing costs	$ 2,001,378	$ 1,744,143
Accrued sales allowance	671,948	567,517
Accrued payroll and commission liabilities	495,758	5,236
Loss contingency	308,000	308,000
Accrued expenses and other	282,493	552,288
Contingent stock due for acquired domains, current portion	238,625
Accrued taxes	141,992	267,905
Capital leases, current portion	50,864	34,381
Deferred Arkansas grant, current portion	35,607	224,994
Total	$ 4,226,665	$ 3,704,464

Other Long-Term Liabilities (De

Other Long-Term Liabilities (Details) - USD ($)	Sep. 30, 2015	Mar. 31, 2015	Feb. 28, 2015	Dec. 31, 2014
Other Liabilities Disclosure [Abstract]
Contingent stock due for acquired domains, less current portion	$ 477,249			$ 0
Capital leases, less current portion	40,740			15,621
Deferred Arkansas grant, less current portion	32,697			142,276
Taxes payable	0	$ 0		506,453
Deferred Rent	0			70,861
Total	$ 550,686			$ 735,211
New Jersey Division of Taxation | Tax Years 2007-2009
Significant Change in Unrecognized Tax Benefits is Reasonably Possible [Line Items]
Litigation settlement, amount			$ 100,000

Other Long-Term Liabilities- Co

Other Long-Term Liabilities- Contingent Purchase (Details) - Internet Domain Names		May. 08, 2015USD ($)website	Sep. 30, 2015USD ($)
Finite-Lived Intangible Assets [Line Items]
Number of finite-lived intangible assets purchased		2
Carrying Value | $	[1]	$ 715,874	$ 715,874
Contingency accrual, payment period		3 years
[1]	On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over five years (see Note 7)

Income Taxes (Details)

Income Taxes (Details) - USD ($)	3 Months Ended
	Mar. 31, 2015	Sep. 30, 2015	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Deferred tax liability		$ 3,552,500	$ 3,552,500
Deferred tax asset		41,000,000
Taxes payable	$ 0	$ 0	$ 506,453
Income tax expense (benefit)	$ 406,000

Stock-Based Compensation - Narr

Stock-Based Compensation - Narrative (Details) - USD ($)	Aug. 04, 2015	Apr. 20, 2015	Jan. 21, 2015	Apr. 29, 2014	Apr. 01, 2014	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock based compensation							$ 251,144	$ 279,970	$ 385,818	$ 658,800
Compensation cost related to non vested awards not yet recognized							$ 3,084,760		$ 3,084,760
Average remaining expense recognition period									1 year 6 months
Options outstanding							284,246		284,246
Separate Plan
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options outstanding							38,650		38,650
Lower exercise price for options outstanding under the separate plan (in dollars per share)									$ 16.01
Restricted stock units | Employee
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Option and restricted stock unit vesting period	3 years
Equity instruments other than options, grants in period (in shares)					82,000
Grants in period, weighted average grant date fair value (in dollars per share)					$ 0.80
Restricted stock units | Employee | Share-based Compensation Award, Tranche One
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Award vesting rights, percentage	25.00%
Restricted stock units | Employee | Share-based Compensation Award, Tranche One
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Award vesting rights, percentage	25.00%
Restricted stock units | Employee | Share-based Compensation Award, Tranche Three
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Award vesting rights, percentage	50.00%
Restricted stock units | Board of Directors
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Equity instruments other than options, grants in period (in shares)		51,948		102,560
Grants in period, weighted average grant date fair value (in dollars per share)		$ 2.31		$ 0.78
Restricted stock units | Director
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Equity instruments other than options, grants in period (in shares)						20,073
Grants in period, weighted average grant date fair value (in dollars per share)						$ 1.53
Performance Shares | Employee
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Equity instruments other than options, grants in period (in shares)			697,853
Grants in period, weighted average grant date fair value (in dollars per share)			$ 1.13
Restricted Stock Units (RSUs) and Performance Restricted Stock Units (RSUs) | Employee
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Equity instruments other than options, grants in period (in shares)	965,500
Grants in period, weighted average grant date fair value (in dollars per share)	$ 3.03
Performance Restricted Stock Units (RSUs) | Employee
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Award vesting rights, percentage	33.33%
Maximum
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Option and restricted stock unit vesting period									3 years

Stock-Based Compensation - Sche

Stock-Based Compensation - Schedule of Grants (Details)	Sep. 30, 2015shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding	284,246
RSUs Outstanding	1,373,071
Options and RSUs Exercised	2,633,211
Available Shares	529,250
Total	4,819,778
2010 ECP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding	250,498
RSUs Outstanding	1,118,131
Options and RSUs Exercised	1,938,066
Available Shares	529,250
Total	3,835,945
2005 LTIP ()
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding	33,748
RSUs Outstanding	254,940
Options and RSUs Exercised	695,145
Available Shares	0
Total	983,833

Discontinued Operations (Detail

Discontinued Operations (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Discontinued Operations and Disposal Groups [Abstract]
Net income from discontinued operations	$ 32,065	$ 23,065	$ 37,632	$ 66,959

Earnings per Share (Details)

Earnings per Share (Details) - $ / shares	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Net income (loss) per share (in usd per share)	$ 0.03		$ 0.07
Weighted average shares outstanding
Weighted average shares outstanding for basic EPS	24,271,895	23,445,771	24,209,667	23,485,052
Effect of dilutive securities
Warrants	205,772	12,615	78,624	8,649
Weighted average shares outstanding for diluted EPS	24,788,469	24,143,194	24,549,072	23,855,148
Options
Effect of dilutive securities
Share-based payment arrangements	13,971	4,876	9,353	4,408
Options outstanding	308,925		313,543
Options, outstanding, weighted average exercise price during period	$ 4.56		$ 4.50
Restricted stock units
Effect of dilutive securities
Share-based payment arrangements	296,831	679,932	251,428	357,039
Options outstanding	806,363		1,097,442
Equity instruments other than options, outstanding, weighted average exercise price during period	$ 3.82		$ 3.20

Leases (Details)

Leases (Details)	1 Months Ended		3 Months Ended		9 Months Ended
	Apr. 30, 2015ft²	Jan. 31, 2013USD ($)	Sep. 30, 2015USD ($)	Sep. 30, 2014USD ($)	Sep. 30, 2015USD ($)	Sep. 30, 2014USD ($)	Sep. 01, 2015USD ($)
Related Party Transaction [Line Items]
Rent expense, operating leases (credits)			$ 21,997	$ (10,887)	$ 34,897	$ (23,061)
Lease Payments
2,015			183,272		183,272
2,016			220,960		220,960
2,017			177,656		177,656
2,018			181,209		181,209
2,019			184,852		184,852
2,020			140,749		140,749
Total			1,088,698		1,088,698
Sublease income
2,015			152,259		152,259
2,016			50,753		50,753
2,017			0		0
2,018			0		0
2,019			0		0
2,020			0		0
Total			$ 203,012		$ 203,012
Arkansas Democrat-Gazette, Inc.
Sublease income
Lessee leasing arrangements, term of contract	5 years
Number of square feet | ft²	12,245
Operating leases, future minimum payments due, next twelve months							$ 171,000
Annual lease payment increase, percentage	2.00%
Director
Sublease income
Term of operating sublease		2 years
Future minimum sublease due		$ 193,200

Litigation and Settlements (Det

Litigation and Settlements (Details) - Pending Litigation	Mar. 06, 2008USD ($)plaintiff	Jul. 30, 2014USD ($)	May. 31, 2014USD ($)	Oct. 31, 2009legal_action	Sep. 30, 2015legal_action
Loss Contingencies [Line Items]
Number of plaintiffs | plaintiff	3
Number of actions consolidated | legal_action				2
Oltean, et al. (Kelly Oltean) v. Think Partnership, Inc.
Loss Contingencies [Line Items]
Damages sought	$ 200,000
Oltean, et al. (Terry Schultz) v. Think Partnership, Inc.
Loss Contingencies [Line Items]
Damages sought	200,000
Oltean, et al. (Mike Baldock) v. Think Partnership, Inc.
Loss Contingencies [Line Items]
Damages sought	$ 187,500
Admanage Litigation
Loss Contingencies [Line Items]
Damages sought		$ 696,000	$ 134,000
Number of actions consolidated | legal_action					2

Segments - Schedule of Net Reve

Segments - Schedule of Net Revenue (Details)	3 Months Ended		9 Months Ended
	Sep. 30, 2015USD ($)	Sep. 30, 2014USD ($)	Sep. 30, 2015USD ($)segment	Sep. 30, 2014USD ($)
Segment Reporting Information [Line Items]
Number of reportable segments | segment			2
Net revenue	$ 19,254,052	$ 13,026,011	$ 49,402,809	$ 34,089,761
Percent of revenue	100.00%	100.00%	100.00%	100.00%
Partner Network
Segment Reporting Information [Line Items]
Net revenue	$ 7,241,441	$ 7,089,584	$ 24,098,859	$ 18,110,706
Percent of revenue	37.60%	54.40%	48.80%	53.10%
Owned and Operated Network
Segment Reporting Information [Line Items]
Net revenue	$ 12,012,611	$ 5,936,427	$ 25,303,950	$ 15,979,055
Percent of revenue	62.40%	45.60%	51.20%	46.90%

Segments - Schedule of Gross Pr

Segments - Schedule of Gross Profit (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Segment Reporting Information [Line Items]
Gross Profit	$ 13,377,623	$ 7,115,292	$ 30,364,417	$ 19,836,112
Gross Profit %	69.50%	54.60%	61.50%	58.20%
Partner Network
Segment Reporting Information [Line Items]
Gross Profit	$ 1,381,134	$ 1,207,382	$ 5,111,050	$ 4,024,984
Gross Profit %	19.10%	17.00%	21.20%	22.20%
Owned and Operated Network
Segment Reporting Information [Line Items]
Gross Profit	$ 11,996,489	$ 5,907,910	$ 25,253,367	$ 15,811,128
Gross Profit %	99.90%	99.50%	99.80%	98.90%

Related Party Transactions (Det

Related Party Transactions (Details) - Director	1 Months Ended
	Jan. 31, 2013USD ($)
Related Party Transaction [Line Items]
Term of operating sublease	2 years
Rent expense per month	$ 8,400
Future minimum sublease due	$ 193,200