Inuvo (INUV) 10-K 12 Feb 16 2015 FY Annual report Financial data

Document and Entity Information

Document and Entity Information - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2015	Jan. 29, 2016	Jun. 30, 2015
Document And Entity Information
Entity Registrant Name	Inuvo, Inc.
Entity Central Index Key	829,323
Document Type	10-K
Document Period End Date	Dec. 31, 2015
Amendment Flag	false
Document Fiscal Year Focus	2,015
Document Fiscal Period Focus	FY
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		24,375,881
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Public Float			$ 62.9

CONSOLIDATED BALANCE SHEETS

CONSOLIDATED BALANCE SHEETS - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Current assets
Cash	$ 4,257,204	$ 3,714,525
Accounts receivable, net of allowance for doubtful accounts of $17,200 and $86,722, respectively	7,001,337	5,106,300
Unbilled revenue	16,154	23,541
Prepaid expenses and other current assets	345,752	299,873
Total current assets	11,620,447	9,144,239
Property and equipment, net	1,805,561	959,475
Other assets
Goodwill	5,760,808	5,760,808
Intangible assets, net of accumulated amortization	9,320,951	9,530,322
Other assets	224,759	211,833
Total other assets	15,306,518	15,502,963
Total assets	28,732,526	25,606,677
Current liabilities
Accounts payable	10,080,315	5,714,158
Accrued expenses and other current liabilities	3,169,445	3,704,464
Term and credit notes payable - current portion	0	959,942
Total current liabilities	13,249,760	10,378,564
Long-term liabilities
Deferred tax liability	3,799,600	3,552,500
Term and credit notes payable - long term	0	2,666,667
Other long-term liabilities	722,722	735,211
Total long-term liabilities	4,522,322	6,954,378
Stockholders’ equity
Preferred stock, $.001 par value: Authorized shares - 500,000 - none issued and outstanding	0	0
Common stock, $.001 par value: Authorized shares - 40,000,000, issued shares 24,752,408 and 24,087,627, respectively Outstanding shares - 24,375,881 and 23,711,100, respectively	24,752	24,087
Additional paid-in capital	129,081,029	128,734,759
Accumulated deficit	(116,748,778)	(119,088,552)
Treasury stock, at cost - 376,527 shares	(1,396,559)	(1,396,559)
Total stockholders' equity	10,960,444	8,273,735
Total liabilities and stockholders' equity	$ 28,732,526	$ 25,606,677

CONSOLIDATED BALANCE SHEETS (Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Assets
Allowance for doubtful accounts	$ 17,200	$ 86,722
Stockholders Equity
Preferred stock par value (usd per share)	$ 0.001	$ 0.001
Preferred stock shares authorized (in shares)	500,000	500,000
Preferred stock shares issued (in shares)	0	0
Preferred stock shares outstanding (in shares)	0	0
Common stock, par value (usd per share)	$ 0.001	$ 0.001
Common stock shares authorized (in shares)	40,000,000	40,000,000
Common stock shares issued (in shares)	24,752,408	24,087,627
Common stock shares Outstanding (in shares)	24,375,881	23,711,100
Treasury stock (in shares)	376,527	376,527

CONSOLIDATED STATEMENTS OF INCO

CONSOLIDATED STATEMENTS OF INCOME - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Income Statement [Abstract]
Net revenue	$ 70,438,116	$ 49,599,486
Cost of revenue	23,721,996	20,424,561
Gross profit	46,716,120	29,174,925
Operating expenses
Marketing costs	34,324,646	17,450,199
Compensation	5,598,804	4,830,505
Selling, general and administrative	4,645,697	4,397,212
Total operating expenses	44,569,147	26,677,916
Operating income	2,146,973	2,497,009
Interest expense, net	(141,311)	(351,225)
Income from continuing operations before taxes	2,005,662	2,145,784
Income tax benefit	300,143	0
Net income from continuing operations	2,305,805	2,145,784
Net income (loss) from discontinued operations	33,969	(40,670)
Net income	$ 2,339,774	$ 2,105,114
Per common share data: Basic and Diluted
Net income from continuing operations (in usd per share)	$ 0.10	$ 0.09
Net income from discontinued operations (in usd per share)	0	0
Net income (in usd per share)	$ 0.10	$ 0.09
Weighted average shares
Basic (in shares)	24,249,852	23,527,872
Diluted (in shares)	24,539,555	24,145,823

CONSOLIDATED STATEMENTS OF STOC

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY - USD ($)	Total	Common Stock	Additional Paid in Capital	Accumulated Deficit	Treasury Stock
Beginning Balance, Shares at Dec. 31, 2013		23,386,780
Beginning Balance, Amount at Dec. 31, 2013	$ 5,341,866	$ 23,763	$ 127,908,328	$ (121,193,666)	$ (1,396,559)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income	2,105,114			2,105,114
Stock-based compensation	991,948		991,948
Stock issued for vested restricted stock awards (in shares)		324,320
Stock issued for vested restricted stock awards	0	$ 324	(324)
Taxes withheld on vested restricted stock	(165,193)		(165,193)
Ending Balance, Shares at Dec. 31, 2014		23,711,100
Ending Balance, Amount at Dec. 31, 2014	8,273,735	$ 24,087	128,734,759	(119,088,552)	(1,396,559)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net income	2,339,774			2,339,774
Stock-based compensation	707,544		707,544
Stock issued for vested restricted stock awards (in shares)		664,781
Stock issued for vested restricted stock awards	(109,527)	$ 665	(110,192)
Taxes withheld on vested restricted stock	(251,082)		(251,082)
Ending Balance, Shares at Dec. 31, 2015		24,375,881
Ending Balance, Amount at Dec. 31, 2015	$ 10,960,444	$ 24,752	$ 129,081,029	$ (116,748,778)	$ (1,396,559)

CONSOLIDATED STATEMENTS OF CASH

CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Operating activities:
Net income	$ 2,339,774	$ 2,105,114
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	1,807,350	1,749,538
Stock based compensation	707,544	991,948
Deferred income taxes	233,480	0
Amortization of financing fees	19,804	28,863
Settlement of tax liability	(406,453)	0
Adjustment of European liabilities related to discontinued operations	(59,751)	(2,494)
Provision (Recovery) for doubtful accounts	(6,036)	23,877
Change in operating assets and liabilities:
Accounts receivable and unbilled revenue	(2,001,613)	(1,519,421)
Prepaid expenses and other assets	(19,370)	306,017
Accounts payable	4,545,906	(518,881)
Accrued expenses and other liabilities	(1,054,363)	944,425
Other	0	(165,193)
Net cash provided by operating activities	6,106,272	3,943,793
Investing activities:
Purchases of equipment and capitalized development costs	(1,525,888)	(839,867)
Net cash used in investing activities	(1,525,888)	(839,867)
Financing activities:
Net taxes paid on RSU grants exercised	(360,608)	0
Proceeds from term note	0	2,000,000
Proceeds from revolving line of credit	4,000,000	2,550,000
Prepaid financing fees	25,600	43,895
Payments on revolving line of credit	(5,793,275)	(4,011,469)
Payments on term note payable and capital leases	(1,909,422)	(3,108,980)
Net cash used in financing activities	(4,037,705)	(2,526,554)
Net change – cash	542,679	577,372
Cash, beginning of year	3,714,525	3,137,153
Cash, end of year	4,257,204	3,714,525
Supplemental information:
Interest paid	122,136	290,244
Income taxes paid, net of refund	280,453	0
Cash received from construction allowance	200,000	0
Non-cash investing activities:
Purchase of property and equipment under capital lease	103,609	0
Purchase of intangible assets through a contingent liability	$ 715,874	$ 0

Organization and Business

Organization and Business	12 Months Ended
	Dec. 31, 2015
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Organization and Business	Organization and Business Company Overview Inuvo, Inc. is an internet advertising technology and digital publishing company. We develop technology to deliver content and targeted advertisements over the internet. We generate revenue when an end user clicks on the advertisements we delivered. We manage our business as two segments, the Partner Network and the Owned and Operated Network. The Partner Network delivers advertisements to our partners' owned or managed websites and applications on desktop, tablet and mobile devices. We generate revenue in this segment when an advertisement we serve is clicked. At that time, we share a portion of the revenue we collect from the advertiser with the publishing partner where the click originated. Our proprietary technology platform allows for targeted distribution of advertisements at a scale that measures in the hundreds of millions of advertisements delivered monthly. The Owned and Operated Network designs, builds and markets consumer websites and applications. This segment consists of our mobile-ready ALOT websites and acquired web properties. The focus is on providing engaging content to our users. The majority of revenue generated by this segment is derived from clicks on advertisements delivered through web searches and advertisements displayed on the websites. We have taken several significant steps to position our business for long-term success including investments in ad serving technology, the development of adaptive, native advertising technology, the creation of proprietary content, the expansion of publishers within the Partner Network, the continued expansion of direct relationships with advertisers, and the optimization of overhead and operational costs all of which we expect will improve revenue and profitability. Our ALOT-branded websites and applications have a broad appeal focusing on popular topics such as health, local search, finance, careers, travel, living and education. These sites are content rich, searchable, mobile-ready web properties. We plan to continue the expansion of our website and mobile application business by expanding the ALOT brand and acquiring websites. In 2015, we launched our proprietary native advertising solution for web publishers and application developers, "SearchLinks" ® . This is our entry product in the fast growing native advertising marketplace where ad copy seamlessly integrates with the content of the host website or application. SearchLinks was made available to the marketplace in the third quarter of 2015. We expect it to be a contributor to growth in 2016. Liquidity On September 29, 2014, we renewed our Business Financing Agreement with Bridge Bank, N.A. ("Bridge Bank") (see Note 6, "Notes Payable"). The renewal provided continued access to the revolving line of credit up to $10 million through September 2016 and a new term loan of $2 million through September 2017. As of December 31, 2015 , the balance of both the term loan and the revolving line of credit was zero . The revolving line of credit had approximately $6.5 million in availability at December 31, 2015 . During the first quarter of 2014, we filed an S-3 registration statement with the Securities and Exchange Commission ("SEC") to replace the existing, expiring S-3 "shelf" registration statement. Though we believe the revolving line of credit and cash generated by operations will provide sufficient cash for operations over the next twelve months, we may still elect to sell stock to the public or to selected investors, or borrow under the current or any replacement line of credit or other debt instruments in order to fund the development of our technologies, make acquisitions, pursue new business opportunities or grow existing businesses.

Summary of Significant Accounti

Summary of Significant Accounting Policies	12 Months Ended
	Dec. 31, 2015
Accounting Policies [Abstract]
Summary of Significant Accounting Policies	Summary of Significant Accounting Policies Basis of presentation - The consolidated financial statements include our accounts and those of our wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation. Cash and cash equivalents - Cash and cash equivalents consist of highly liquid investments with original maturities of three months or less. Revenue recognition - We recognize revenue in accordance with Accounting Standards Codification (“ASC”) ASC 605-10 Revenue Recognition-General . We recognize revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed and determinable, no significant obligations remain and collection of the related receivable is reasonably assured. Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements on our behalf are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the transaction occurs and the other revenue recognition criteria are met. Accounts receivable - Accounts receivable consists of trade receivables from customers. We record accounts receivable at its net realizable value, recognizing an allowance for doubtful accounts based on our best estimate of probable credit losses on our existing accounts receivable. Balances are written off against the allowance after all means of collection have been exhausted and the possibility of recovery is considered remote. Marketing costs - Marketing costs include the purchase of sponsored listings from search engines and is our primary method of attracting consumers to our owned and operated applications and websites. We expense these costs as incurred and present them as a separate line item in operating expenses on the consolidated statements of income. Property and equipment - Property and equipment are stated at cost, net of accumulated depreciation and amortization. Major renewals and improvements are capitalized while maintenance and repairs which do not improve or extend the life of the respective assets are expensed as incurred. Costs of assets sold or retired and the related accumulated depreciation are eliminated from accounts and the net gain or loss is reflected as an operating expense in the statements of income. Property and equipment are depreciated on a straight-line basis over three years for equipment, five to seven years for furniture and fixtures and two to three years for software. Leasehold improvements are amortized over the lesser of the estimated useful life of the asset or the remaining term of the lease. Depreciation expense was $882,105 and $955,534 , respectively, for the years ended December 31, 2015 and 2014 . Capitalized Software Costs - We capitalize certain costs related to internally developed software and amortize these costs using the straight-line method over the estimated useful life of the software, generally two years . We do not sell internally developed software. Certain development costs not meeting the criteria for capitalization, in accordance with ASC 350-40 Internal-Use Software , are expensed as incurred. Goodwill - Goodwill is recorded as the difference, if any, between the aggregate consideration paid for an acquisition and the fair value of the net tangible and intangible assets acquired. In accordance with ASC 350, Goodwill and Other Intangible Assets (“ASC 350”), we test goodwill for impairment at the reporting unit level (operating segment or one level below an operating segment) on an annual basis or more frequently if we believe indicators of impairment exist. The performance of the test involves a two-step process. The first step of the impairment test involves comparing the fair values of the applicable reporting units with their aggregate carrying value, including goodwill. We generally determine the fair value of our reporting units using the income approach methodology of valuation that includes the undiscounted cash flow method as well as other generally accepted valuation methodologies. If the carrying amount of a reporting unit exceeds the reporting unit’s fair value, we perform the second step of the goodwill impairment test to determine the amount of impairment loss. The second step of the goodwill impairment test involves comparing the implied fair value of the affected reporting unit’s goodwill with the carrying value of that goodwill (See Note 5). During 2015 and 2014 , we elected to proceed directly to the two-step testing process. We determined there was no impairment of goodwill during 2015 and 2014 . See Note 5, Intangible Assets and Goodwill, for more information. Intangible Assets - We allocate a portion of the purchase price of acquisitions to identifiable intangible assets and we amortize definite-lived assets over their estimated useful lives. We consider our indefinite-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. We amortize our identifiable intangible assets, which result from acquisitions accounted for under the purchase method of accounting, using the straight-line method over their estimated useful lives. Trade names are not amortized as they are believed to have an indefinite life. Trade names are reviewed annually for impairment under ASC 350. As a result of our acquisition of Vertro, Inc. ("Vertro") in March 2012, we recognized an asset for the customer relationship with Google of $8,820,000 and assigned it a useful life of 20 years. A primary reason for acquiring Vertro was its relationship with Google. Up to the time of the acquisition, we principally had access to the Yahoo! inventory of advertisements. Among the many valuable assets acquired in the Vertro transaction was this Google relationship and the access it provided to an enormous inventory of advertisements. In addition, we acquired the ALOT brand, whose products are monetized through Google and has historically produced a better margin than monetization through Yahoo!. In determining the useful life of this asset, we considered the strategic importance of Vertro's strong relationship with Google. Vertro and its predecessor company had contracts and successful renewals with Google that date back to 2006. The most recent renewal was February 1, 2015. We expect the relationship with Google to continue through the 20 year amortization period and beyond. At the time of the Vertro acquisition, we engaged a third party valuation service to determine the fair value of the acquired assets. At the close of the 2015 and 2014 fiscal years, we again engaged a third party valuation service to reassess the fair value of the acquired assets. From time to time, both search marketplaces, Google and Yahoo!, may implement policy or marketplace changes. In January 2013 Google requested changes to our agreement that impacted marketing programs for one of our ALOT products, the Appbar, the result of which was a decline in the number of product installs. Since acquiring the ALOT brand in the Vertro acquisition, we have materially expanded the brand into a number of additional owned and operated websites and applications. We expect products within the brand to ebb and flow as customer preferences change and Google adjusts its marketplace policies. At the close of 2013, we considered the Google change and decided to transition out of the Appbar product and replace it with web properties that we develop. At the close of 2014, we determined that the asset continued to be recoverable despite the impact to the Appbar product and our decision to transition away from it. We made this determination in part because during 2014 we completely replaced the revenue and margin from the Appbar product with other ALOT-branded and Google monetized products. Between websites and applications, we have launched more than 20 new ALOT-branded products in 2013, 2014 and 2015 and we expect to continue aggressively building out our Owned and Operated Network segment into the future. In May 2015, we purchased two domain websites and recorded the purchase at $715,874 . We recorded no impairment of intangible assets during 2015 or 2014 . See Note 5, Intangible Assets and Goodwill, for more information. Income taxes - We utilize the liability method of accounting for income taxes as set forth in ASC 740 , Income Taxes (“ASC 740”). Under the liability method, deferred taxes are determined based on the temporary differences between the financial statement and tax bases of assets and liabilities. A valuation allowance is recorded when it is more likely than not that some of the deferred tax assets will not be realized. In assessing the need for a valuation allowance, we must project future levels of taxable income, which requires significant judgment. We examine evidence related to the history of taxable losses or income, the economic conditions in which we operate, organizational characteristics, our forecasts and projections, as well as factors affecting liquidity. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation allowance for the net deferred tax assets that may not be realized as of December 31, 2015 and 2014 . We have adopted certain provisions of ASC 740. This statement clarifies the criteria that an individual tax position must satisfy for some or all of the benefits of that position to be recognized in a company’s financial statements. ASC 740 prescribes a recognition threshold of more likely than not, and a measurement attribute for all tax positions taken or expected to be taken on a tax return, in order to be recognized in the financial statements. Impairment of long-lived assets - In accordance with ASC 360 , Property, Plant and Equipment , long-lived assets, such as property and equipment, and purchased intangibles subject to amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of the asset is measured by comparison of the carrying amount to future undiscounted cash flows the asset is expected to generate. If such assets are considered to be impaired, the impairment to be recognized is measured as the amount by which the carrying amount of the asset exceeds the fair value. Stock-based compensation - We value stock compensation based on the fair value recognition provisions ASC 718 , Compensation – Stock Compensation, which establishes accounting for stock-based awards exchanged for employee services and requires companies to expense the estimated grant date fair value of stock awards over the requisite employee service period. The fair value of restricted stock awards is based on the market price of our common stock on the date of the grant. To value stock option awards, we use the Black-Scholes-Merton option pricing model. This model involves assumptions including the expected life of the option, stock price volatility, risk-free interest rate, dividend yield and exercise price. We recognize compensation expense in earnings over the requisite service period, applying a forfeiture rate to account for expected forfeitures of awards. See Note 10, Stock-Based Compensation, for further details on our stock awards. Government Grant - During the first quarter of 2013, we received a grant from the state of Arkansas to relocate our corporate headquarters to Conway, AR. We recognize the grant funds into income as a reduction of the related expense in the period in which those expenses are recognized. We defer grant funds related to capitalized costs and classify them as current or long-term liabilities on the balance sheet according to the classification of the associated asset. Grant funds received are presented on the consolidated statements of cash flows as operating or investing cash flows depending on the classification of the underlying spend. Treasury Stock - The cost method was used in recording the purchase of the treasury stock. Treasury stock changes as a result of common stock we acquire in the market. Earnings per share - During the periods presented, we had securities that could potentially dilute basic earnings per share in the future. For the year ended December 31, 2015 , options to purchase 312,331 shares with a weighted average exercise price of $4.51 per share and warrants to purchase 656,112 shares with a weighted average exercise price of $2.45 per share were excluded from the diluted shares calculation for 2015 because their exercise price was higher than the average stock price for the period. In addition, restricted stock units totaling 971,055 shares with a weighted average grant date price of $3.41 were also excluded because the effect of their inclusion would have been anti-dilutive. For the year ended December 31, 2014 , options to purchase 356,877 shares with a weighted average exercise price of $6.06 per share and warrants to purchase 725,000 shares with a weighted average exercise price of $2.15 per share were excluded from the diluted shares calculation for 2014 because their exercise price was higher than the average stock price for the period. In addition, restricted stock units totaling 409,029 shares with a weighted average grant date price of $2.71 were also excluded because the effect of their inclusion would have been anti-dilutive. Operating segments - ASC 280 , Segment Reporting, requires disclosures of certain information about operating segments, products and services, geographic areas in which we operate, and their major customers. We have evaluated the effect of this standard and have determined that we currently operate in two segments, the Partner Network and the Owned and Operated Network. See Note 16 for additional segment information. Concentration of credit risk - We are exposed to concentrations of risk primarily in cash and cash equivalents and accounts receivable, which are generally not collateralized. Our policy is to place our cash and cash equivalents with high credit quality financial institutions in order to limit the amount of credit exposure. We do not require collateral from our customers, but our credit extension and collection policies include monitoring payments and aggressively pursuing delinquent accounts. We maintain allowances for potential credit losses. At times, deposits may exceed FDIC limits. Customer concentrations - At December 31, 2015 , we had two individual customers with accounts receivable balances greater than 10% of the gross accounts receivable from continuing operations. These customers combined owed approximately 98.6% and 94.8% of our gross accounts receivable balance as of December 31, 2015 and 2014 , respectively. The same two customers accounted for 98.0% and 97.3% of our revenue for the years ended December 31, 2015 and 2014 , respectively. Use of estimates - The preparation of financial statements, in accordance with accounting principles generally accepted in the United States ("U.S. GAAP"), requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for returns and redemptions, allowances for doubtful accounts, goodwill and purchased intangible asset valuations, lives of intangible assets, deferred income tax asset valuation allowances, contingent liabilities, including the Arkansas grant contingency, and stock compensation. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material. Litigation and settlement costs - From time to time, we are involved in disputes, litigation and other legal actions. In accordance with ASC 450 , Contingencies , we record a charge equal to at least the minimum estimated liability for a loss contingency when both of the following conditions are met: (i) information available prior to issuance of the consolidated financial statements indicates that it is probable that an asset had been impaired or a liability had been incurred as of the date of the consolidated financial statements and (ii) the range of loss can be reasonably estimated. See Note 15 for additional information. Recent accounting pronouncements not yet adopted In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (ASU 2014-09), which requires management to recognize revenue when a customer obtains control rather than when we have transferred substantially all risks and rewards of a good or service and requires expanded disclosures. ASU 2014-09, as amended, is effective for annual reporting periods beginning after December 15, 2017, with early adoption permitted as of annual periods beginning after December 15, 2016. The adoption of ASU 2014-09 is not expected to have an impact on the Company’s consolidated financial position or results of operations. In November 2015, FASB issued ASU No. 2015-17, Balance Sheet Classification of Deferred Taxes, to simplify the presentation of deferred income taxes. The amendments in this Update require that deferred tax liabilities and assets be classified as noncurrent in a classified statement of financial position. The amendments in this Update apply to all entities that present a classified statement of financial position. The current requirement that deferred tax liabilities and assets of a tax-paying component of an entity be offset and presented as a single amount is not affected by the amendments in this Update. The amendments in this Update are effective for financial statements issued for annual periods beginning after December 15, 2016, and interim periods within those annual periods. Earlier application is permitted for all entities as of the beginning of an interim or annual reporting period. The adoption of ASU 2015-17 is not expected to have a significant impact on the Company’s consolidated financial position or results of operations.

Allowance for Doubtful Accounts

Allowance for Doubtful Accounts	12 Months Ended
	Dec. 31, 2015
Allowance for Doubtful Accounts [Abstract]
Allowance for Doubtful Accounts	Allowance for Doubtful Accounts The activity in the allowance for doubtful accounts was as follows during the years ended December 31, 2015 and 2014 : 2015 2014 Balance at the beginning of the year $ 86,722 $ 62,845 Provision for bad debts (6,036 ) 34,000 Charge-offs (67,126 ) (10,123 ) Recoveries 3,640 — Balance at the end of the year $ 17,200 $ 86,722

Property and Equipment

Property and Equipment	12 Months Ended
	Dec. 31, 2015
Property, Plant and Equipment [Abstract]
Property and Equipment	Property and Equipment The net carrying value of property and equipment at December 31, 2015 and 2014 was as follows: 2015 2014 Furniture and fixtures $ 230,637 $ 67,341 Equipment 2,815,748 2,585,659 Software 9,856,947 8,822,310 Leasehold improvements 436,311 66,903 Subtotal $ 13,339,643 $ 11,542,213 Less: accumulated depreciation and amortization (11,534,082 ) (10,582,738 ) Total $ 1,805,561 $ 959,475

Intangible Assets and Goodwill

Intangible Assets and Goodwill	12 Months Ended
	Dec. 31, 2015
Goodwill and Intangible Assets Disclosure [Abstract]
Intangible Assets and Goodwill	Intangible Assets and Goodwill During 2015 and 2014 , we evaluated our intangible assets and goodwill for impairment at the reporting unit level. We elected to omit the qualitative assessment of impairment factors and proceed directly to impairment testing with the assistance of a third-party valuation firm. No indication of impairment was noted. The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2015 : Term Carrying Value Accumulated Amortization and Impairment Net Carrying Value 2015 Amortization Names database (1) 9 months $ 17,417,397 $ (17,417,397 ) $ — $ — Bundled downloads (1) 4.5 months 2,447,075 (2,447,075 ) — — Intangible assets classified as current $ 19,864,472 $ (19,864,472 ) $ — $ — Customer list, Google 20 years $ 8,820,000 $ (1,690,500 ) $ 7,129,500 $ 441,000 Customer list, all other 10 years 1,610,000 (617,182 ) 992,818 161,004 Exclusivity agreement 1 year 120,000 (120,000 ) — — Trade names, ALOT (2) 5 years 960,000 (736,000 ) 224,000 192,000 Domain websites (3) 5 years 715,874 (131,241 ) 584,633 131,241 Trade names, web properties (2) - 390,000 — 390,000 — Intangible assets classified as long-term $ 12,615,874 $ (3,294,923 ) $ 9,320,951 $ 925,245 Goodwill, Partner Network $ 1,776,544 $ — $ 1,776,544 $ — Goodwill, Owned and Operated Network 3,984,264 — 3,984,264 — Goodwill, total $ 5,760,808 $ — $ 5,760,808 $ — The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2014 : Term Carrying Value Accumulated Amortization and Impairment Net Carrying Value 2014 Amortization Names database (1) 9 months $ 17,417,397 $ (17,417,397 ) $ — $ — Bundled downloads (1) 4.5 months 2,447,075 (2,447,075 ) — — Intangible assets classified as current 19,864,472 (19,864,472 ) — — Customer list, Google 20 years $ 8,820,000 $ (1,249,500 ) $ 7,570,500 $ 441,000 Customer list, all other 10 years 1,610,000 (456,178 ) 1,153,822 161,004 Exclusivity agreement 1 year 120,000 (120,000 ) — — Trade names, ALOT (2) 5 years 960,000 (544,000 ) 416,000 192,000 Tradenames, web properties (2) - 390,000 — 390,000 — Intangible assets classified as long-term $ 11,900,000 $ (2,369,678 ) $ 9,530,322 $ 794,004 Goodwill, Partner Network $ 1,776,544 $ — $ 1,776,544 $ — Goodwill, Owned and Operated Network 3,984,264 — 3,984,264 — Goodwill, total $ 5,760,808 $ — $ 5,760,808 $ — ___________ (1) The amortization of the names database and bundled downloads assets are included in cost of revenue. (2) We have determined ALOT trade name should be amortized over five years and the trade names related to our web properties have an indefinite life and as such are not amortized. (3) On May 8, 2015, we purchased two domain websites with a fair value of $715,874 . We determined they should be amortized over 5 years (see Note 8). Our amortization expense over the next five years and thereafter is as follows: 2016 $ 937,176 2017 777,176 2018 745,176 2019 745,176 2020 613,949 Thereafter $ 5,112,298 Total $ 8,930,951

Notes Payable

Notes Payable	12 Months Ended
	Dec. 31, 2015
Debt Disclosure [Abstract]
Notes Payable	Notes Payable The following table summarizes our notes payable balances as of December 31, 2015 and 2014 : 2015 2014 Term note payable - 4.25 percent at December 31, 2015 (prime plus 1 percent), due September 10, 2017 $ — $ 1,833,334 Revolving credit line - 3.75 percent at December 31, 2015 (prime plus 0.5 percent), due September 29, 2016 — 1,793,275 Total $ — $ 3,626,609 Less: current portion — (959,942 ) Term and revolving credit line - long term portion $ — $ 2,666,667 On March 1, 2012 we entered into a Business Financing Agreement with Bridge Bank. The agreement provided us with a $5 million term loan and access to a revolving credit line of up to $10 million which we use to help satisfy our working capital needs. We have provided Bridge Bank with a first priority perfected security interest in all of our accounts and personal property as collateral for the credit facility. Available funds under the revolving credit line are 80% of eligible accounts receivable balances plus $1 million up to a limit of $10 million . Eligible accounts receivable is generally defined as those from United States based customers that are not more than 90 days from the date of the invoice. We had approximately $6.5 million as of December 31, 2015 . In September 2014, the Company entered into the Fifth Business Financing Modification Agreement with Bridge Bank that renewed the existing Agreement and modified some terms. The renewed agreement extended the revolving line of credit to September 2016 and provided for a new term loan of $2 million through September 2017. As of December 31, 2015, we reduced the balance of the term loan and the revolving line of credit to zero . On October 9, 2014, the Agreement was amended to clarify the definition of the financial covenants. The financial covenants are Debt Service Coverage Ratio, measured monthly on a trailing three months basis, of not less than 1.75 to 1.0 for the August 2014 measuring period, and each monthly measuring period thereafter and an Asset Coverage Ratio, measured monthly, of not less than 1.25 to 1.0 for the month ended August 31, 2014 and September 30, 2014; 1.15 to 1.0 for the month ended October 31, 2014, November 30, 2014 and December 31, 2014, and 1.25 to 1.0 for the month ending January 31, 2015 and each month thereafter. We were in compliance with all bank covenants as of December 31, 2015 .

Accrued Expenses and Other Curr

Accrued Expenses and Other Current Liabilities	12 Months Ended
	Dec. 31, 2015
Payables and Accruals [Abstract]
Accrued Expenses and Other Current Liabilities	Accrued Expenses and Other Current Liabilities The accrued expenses and other current liabilities consist of the following at December 31, 2015 and 2014 : 2015 2014 Accrued marketing costs $ 1,404,488 $ 1,744,143 Accrued payroll and commission liabilities 643,908 5,236 Accrued sales allowance 500,000 567,517 Accrued expenses and other 294,629 552,288 Contingent stock due for acquired domains, current portion 238,625 — Capital leases, current portion 46,313 34,381 Deferred Arkansas grant, current portion and accrued reserve 27,679 224,994 Accrued taxes 13,803 267,905 Loss contingency (1) — 308,000 Total $ 3,169,445 $ 3,704,464 (1) On November 20th, we settled a legal dispute for $100,000 , resulting in the adjustment of the loss contingency to zero .

Other Long-Term Liabilities

Other Long-Term Liabilities	12 Months Ended
	Dec. 31, 2015
Other Liabilities Disclosure [Abstract]
Other Long-Term Liabilities	Other Long-Term Liabilities Other long-term liabilities consist of the following at December 31, 2015 and 2014 : 2015 2014 Contingent stock due for acquired domains, less current portion $ 477,249 $ — Deferred rent 198,323 70,861 Capital leases, less current portion 31,210 15,621 Deferred Arkansas grant, less current portion 15,940 142,276 Taxes payable — 506,453 Total $ 722,722 $ 735,211 In February 2015, we settled a disputed income tax claim with the State of New Jersey. The claim related to the 2007-2009 tax years and was settled for $100,000 . As a result, the long-term taxes payable liability of $506,453 was adjusted to zero . On May 8, 2015, we purchased two domain websites with a fair value of $715,874 (see Note 5). The purchase consideration is our common stock and is contingent upon the seller attaining specific performance targets over three years.

Income Taxes

Income Taxes	12 Months Ended
	Dec. 31, 2015
Income Tax Disclosure [Abstract]
Income Taxes	Income Taxes The provision for income taxes consists of the following: 2015 2014 Current tax provision $ 4,081 $ 236,403 Deferred tax benefit (304,224 ) (236,403 ) Total tax benefit $ (300,143 ) $ — A reconciliation of the expected Federal statutory rate to our actual rate as reported for each of the periods presented is as follows: 2015 2014 Federal statutory rate 34 % 34 % State income tax rate, net of federal benefit — % 8 % Permanent differences 1 % — % Temporary differences 4 % — % New Jersey tax settlement and other 11 % — % Net operating loss adjustment — % (30 %) Change in valuation allowance (65 %) (12 %) (15 %) — % Deferred Income Taxes Deferred income taxes are the result of temporary differences between book and tax basis of certain assets and liabilities, timing of income and expense recognition of certain items and net operating loss carry-forwards. We assess temporary differences resulting from different treatments of items for tax and accounting purposes. These differences result in deferred tax assets and liabilities, which are recorded in the consolidated balance sheets. We evaluate the realizability of our deferred tax assets on a regular basis, an exercise that requires significant judgment. In the course of this evaluation we considered our recent history of tax losses, the economic conditions in which we operate, recent organizational changes and our forecasts and projections. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation allowance for the net deferred tax assets that may not be realized as of December 31, 2015 and 2014 . The following is a schedule of the deferred tax assets and liabilities as of December 31, 2015 and 2014 : 2015 2014 Deferred tax assets: Net operating loss carry forward $ 34,164,267 $ 34,176,741 Intangible assets 3,909,300 4,435,700 Deferred rent 2,200 46,300 Depreciation — 164,100 Allowance for doubtful accounts 6,900 48,800 Accrued expense 552,500 746,700 Stock based expenses 1,201,800 1,493,100 Other 15,000 24,200 Subtotal 39,851,967 41,135,641 Less valuation allowance (39,838,347 ) (41,135,641 ) Total 13,620 — Deferred tax liabilities: Intangibles 3,435,700 3,523,000 Other 363,900 29,500 Total 3,799,600 3,552,500 Total deferred tax assets (liabilities) $ (3,785,980 ) $ (3,552,500 ) The net operating losses amounted to approximately $77,854,000 and expire beginning 2021 through 2033. Pursuant to Internal Revenue Service Code Section 382, the use of certain of the Company’s net operating loss carry forwards are limited due to a cumulative change in ownership. We are currently open to audit under the statute of limitations by the Internal Revenue Service for the years ending December 31, 2012 through 2014. Our state income tax returns are open to audit under the statute of limitations for the same periods. We recognize interest and penalties related to income taxes in income tax expense. We have incurred no penalties and interest for the years ended December 31, 2015 and 2014 .

Stock-Based Compensation

Stock-Based Compensation	12 Months Ended
	Dec. 31, 2015
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Stock-Based Compensation	Stock-Based Compensation We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. Currently, we grant options and restricted stock units ("RSUs") from the 2010 Equity Compensation Plan (“2010 ECP”). Option and restricted stock unit vesting periods are generally up to three years. Compensation Expense We recorded stock-based compensation expense for all equity incentive plans of approximately $707,544 and $991,948 for the years ended December 31, 2015 and 2014 , respectively. Total compensation cost not yet recognized at December 31, 2015 was $2,763,214 to be recognized over a weighted-average recognition period of 1.6 years . Significant Grants and Cancellations 2015 On April 20, 2015, we granted members of our board of directors a total of 51,948 RSUs with a weighted average fair value of $2.31 a share which fully vest on March 31, 2016. On July 27, 2015 and August 4, 2015, we granted certain employees service and performance RSUs totaling 965,500 shares with a weighted average fair value $3.03 per share. The service RSUs vest annually over a three year period, commencing in July 2016, at the rate of 25% of the grant in year one and year two and the remaining 50% of the grant vesting on the third anniversary of the grant date. The awarding of the performance RSUs in contingent upon achieving certain revenue and profit targets and vest annually, one-third upon each anniversary of the grant date. 2014 On April 1, 2014, we granted certain employees a total of 82,000 RSUs with a weighted average fair value of $0.80 per share which vest annually over three years. On April 22, 2014, we also granted employees a performance RSU contingent upon achieving 2014 profit targets. On January 21, 2015, the number of RSUs vested under the April 22, 2014 performance grant was 697,853 shares with a weighted average fair value of $1.13 per share. On April 29, 2014, we granted members of our board of directors a total of 102,560 RSUs with a weighted average fair value of $0.78 a share which were fully vested at March 31, 2015. In September 2014, 20,073 RSUs were granted to a new director with a weighted average fair value of $1.53 per share which were fully vested at March 31, 2015. Award Information and Activity The following table summarizes the stock grants outstanding under our 2005 Long-Term Incentive Plan ("2005 LTIP") and 2010 ECP plans as of December 31, 2015 : Options Outstanding RSUs Outstanding Options and RSUs Exercised Available Shares Total 2010 ECP 250,498 1,089,796 1,965,734 529,917 3,835,945 2005 LTIP (*) 33,748 139,973 810,112 — 983,833 Total 284,246 1,229,769 2,775,846 529,917 4,819,778 (*) Expired June 2015 The fair value of restricted stock units is determined using market value of the common stock on the date of the grant. The fair value of stock options is determined using the Black-Scholes-Merton valuation model. The use of this valuation model involves assumptions that are judgmental and highly sensitive in the determination of compensation expense and include the expected life of the option, stock price volatility, risk-free interest rate, dividend yield, exercise price, and forfeiture rate. Forfeitures are estimated at the time of valuation and reduce expense ratably over the vesting period. The forfeiture rate, which is estimated at a weighted average of 0% of unvested options outstanding, is adjusted periodically based on the extent to which actual forfeitures differ, or are expected to differ, from the previous estimate. At December 31, 2015 , the 2005 LTIP and 2010 ECP plans had outstanding options of 284,246 options and all were exercisable with an aggregate intrinsic value of $0 , a weighted average exercise price of $2.78 and a weighted average remaining contractual term of 4.8 years . The total fair value of options vested during 2015 and 2014 was approximately $0 and $66,000 , respectively. The following table summarizes our stock option activity under the 2005 LTIP and 2010 ECP plans during 2015 : Options Weighted Average Exercise Price Outstanding, beginning of year 284,246 $ 2.78 Granted — $ — Forfeited, expired or cancelled — $ — Exercised — $ — Outstanding, end of year 284,246 $ 2.78 Exercisable, end of year 284,246 $ 2.78 We also have a separate plan which we acquired from Vertro. This plan is not authorized to issue any additional shares. During 2015 , options in the amount of 43,481 shares with a weighted average exercise price of $17.42 expired. At December 31, 2015 we had 38,650 options outstanding and exercisable under this plan with a weighted average exercise price of $16.01 . The weighted average fair value of these options is $0 , and their aggregate intrinsic value is also $0 . The weighted average remaining contractual life of the outstanding and exercisable options is less than 1.0 year. The exercise price of these options is $16.01 . The following table summarizes information about stock options outstanding as of December 31, 2015 : Range of Exercise Price Shares Weighted Average Remaining Contractual Life ( Years) Weighted Average Exercise Price $0.00 – $16.01 284,246 4.8 $ 2.78 No options were granted during 2015 or 2014 . Expected volatility is based on the historical volatility of our common stock over the period commensurate with or longer than the expected life of the options. The expected life of the options is based on the vesting schedule of the option in relation to the overall term of the option. The risk free interest rate is based on the market yield of the U.S. Treasury Bill with a term equal to the expected term of the option awarded. We do not anticipate paying any dividends so the dividend yield in the model is zero . The following table summarizes our restricted stock activity for 2015 : Restricted Stock Weighted Average Fair Value Outstanding, beginning of year 1,177,298 $ 1.02 Granted 1,030,435 $ 2.99 Exercised (924,182 ) $ 0.89 Forfeited (53,782 ) $ 2.70 Outstanding, end of year 1,229,769 $ 2.69

Stockholders Equity

Stockholders Equity	12 Months Ended
	Dec. 31, 2015
Stockholders' Equity Attributable to Parent [Abstract]
Stockholders Equity	Stockholders Equity As of December 31, 2015 , we have outstanding warrants for the potential issuance of 776,724 shares of common stock. Exercise price for these warrants ranges from $0.87 to $2.20 . These warrants were primarily issued in connection with acquisitions, private placements and debt issuances. The weighted average remaining contractual life of the warrants outstanding at December 31, 2015 was less than 1.0 year and the weighted average exercise price was $2.07 . Authorized Preferred Stock and Authorized Common Stock On March 1, 2012, the Secretary of State of the State of Nevada approved an amendment to the Company's Certificate of Incorporation allowing the Company to increase the number of shares of common stock outstanding from 20,000,000 shares to 40,000,000 .

Discontinued Operations

Discontinued Operations	12 Months Ended
	Dec. 31, 2015
Discontinued Operations and Disposal Groups [Abstract]
Discontinued Operations	Discontinued Operations Certain of our subsidiaries previously operated in the European Union ("EU"). Though operations ceased in 2009, statutory requirements require a continued presence in the EU for varying terms until November 2015. Profits and losses generated from the remaining assets and liabilities are accounted for as discontinued operations. Income (loss) from discontinued operations includes activity related to the remaining assets and liabilities of discontinued operations in the European Union. For the twelve months ended December 31, 2015 , we recognized income from discontinued operations of $33,969 due primarily to the adjustment of certain accrued liabilities originating in 2009 and earlier. For the twelve months ended December 31, 2014 , we recognized a net loss of $40,670 , due primarily to an audit adjustment to accrue a liability in the event that the UK Inland Revenue does not accept our method of transfer pricing within the affiliated companies partially offset by an adjustment of certain accrued liabilities originating in 2009 and earlier.

Retirement Plan Costs

Retirement Plan Costs	12 Months Ended
	Dec. 31, 2015
Defined Contribution Pension and Other Postretirement Plans Disclosure [Abstract]
Retirement Plan Costs	Retirement Plan Costs We provide a 401(k) plan to help our employees prepare for retirement. We match each employee's contributions to the plan up to the first four percent of the employee's annual salary. The matching contribution for the years ended December 31, 2015 and 2014 was $109,029 and $67,401 , respectively.

Leases

Leases	12 Months Ended
	Dec. 31, 2015
Leases [Abstract]
Leases	Leases We lease certain office space and equipment. As leases expire, it can be expected that they will be renewed or replaced in the normal course of business. Rent expense from continuing operations was approximately $105,446 for the year ended December 31, 2015 and for the year ended December 31, 2014 , was a net rent income $51,605 . Minimum lease payments under non-cancelable operating leases as of December 31, 2015 are: Lease Payments Sublease income 2016 $ 231,560 $ 50,753 2017 177,656 — 2018 181,209 — 2019 184,852 — 2020 140,749 — Total $ 916,026 $ 50,753 In 2013, we entered into an agreement to lease office space in Conway, Arkansas for two years in the total amount of $193,200 which was prepaid. The lease terminated in February 2015 and continued on a month to month basis through November 2015. First Orion Corp., the lessor of this space, is partially owned by a director and shareholder of Inuvo. In April 2015, we entered into a five year agreement to lease office space in Little Rock, Arkansas commencing October 1, 2015, to serve as our headquarters. The new lease is for 12,245 square feet and will cost approximately $171,000 during its first year. Thereafter, the lease payment will increase by 2% . We vacated the Conway, Arkansas premises November 30, 2015.

Commitments and Contingencies

Commitments and Contingencies	12 Months Ended
	Dec. 31, 2015
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies	Commitments and Contingencies From time to time we may become subject to legal proceedings, claims and litigation arising in the ordinary course of business. In addition, we are currently involved in the following litigation which is not incidental to its business: Oltean, et al. v. Think Partnership, Inc.; Edmonton, Alberta CA. On March 6, 2008, Kelly Oltean, Mike Baldock and Terry Schultz, former employees, filed a breach of employment claim against Inuvo in The Court of Queen's Bench of Alberta, Judicial District of Edmonton, Canada, claiming damages for wrongful dismissal in the amount of $200,000 for each of Kelly Oltean and Terry Schultz and $187,500 for Mike Baldock. On March 6, 2008, the same three plaintiffs filed a similar statement of claim against Vintacom Acquisition Company, ULC, a subsidiary of Inuvo, again for wrongful dismissal and claiming the same damages. In October 2009, the two actions were consolidated. The case is in the discovery stage and there has not been any progress in the litigation since April 2013 and Inuvo has been holding this matter in abeyance pending the Plaintiffs taking the next step in the litigation process.

Segments

Segments	12 Months Ended
	Dec. 31, 2015
Segment Reporting [Abstract]
Segments	Segments We operate our business as two segments, Partner Network and Owned and Operated Network, which are described in Note 1. Listed below is a presentation of net revenue and gross profit for all reportable segments for the years ended December 31, 2015 and 2014 . We currently only track certain assets at the segment level and therefore assets by segment are not presented below. Revenue by Segment 2015 2014 $ % of Revenue $ % of Revenue Partner Network 30,298,532 43.0 % 25,686,241 51.8 % Owned and Operated Network 40,139,584 57.0 % 23,913,245 48.2 % Total net revenue 70,438,116 100.0 % 49,599,486 100.0 % Gross Profit by Segment 2015 2014 $ Gross Profit % $ Gross Profit % Partner Network 6,645,590 21.9 % 5,454,901 21.2 % Owned and Operated Network 40,070,530 99.8 % 23,720,024 99.2 % Total gross profit 46,716,120 66.3 % 29,174,925 58.8 %

Subsequent Events

Subsequent Events	12 Months Ended
	Dec. 31, 2015
Subsequent Events [Abstract]
Subsequent Events	Subsequent Events On February 9, 2016, the Nominating, Corporate Governance and Compensation Committee of the Board of Directors, adopted the 2016 Management Incentive Program. The program established a cash incentive pool which may be awarded to executive officers and our employees, including our Chief Executive Officer Richard K. Howe, based our achieving certain revenue and net income levels as determined by our 2016 financial results. The program provides that the total incentive pool which may be available for distribution will be divided between our executive officers ( 75% in the aggregate) and other employees ( 25% in the aggregate), subject to their continued employment with our company. The percentage of pool participation by each of our individual executive officers is fixed by the program and the amount of individual awards to our employees, other than our executive officers, will be determined by Mr. Howe.

Summary of Significant Accoun24

Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2015
Accounting Policies [Abstract]
Basis of presentation	Basis of presentation - The consolidated financial statements include our accounts and those of our wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.
Cash and cash equivalents	Cash and cash equivalents - Cash and cash equivalents consist of highly liquid investments with original maturities of three months or less.
Revenue recognition	Revenue recognition - We recognize revenue in accordance with Accounting Standards Codification (“ASC”) ASC 605-10 Revenue Recognition-General . We recognize revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed and determinable, no significant obligations remain and collection of the related receivable is reasonably assured. Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements on our behalf are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the transaction occurs and the other revenue recognition criteria are met.
Accounts receivable	Accounts receivable - Accounts receivable consists of trade receivables from customers. We record accounts receivable at its net realizable value, recognizing an allowance for doubtful accounts based on our best estimate of probable credit losses on our existing accounts receivable. Balances are written off against the allowance after all means of collection have been exhausted and the possibility of recovery is considered remote.
Marketing costs	Marketing costs - Marketing costs include the purchase of sponsored listings from search engines and is our primary method of attracting consumers to our owned and operated applications and websites. We expense these costs as incurred and present them as a separate line item in operating expenses on the consolidated statements of income.
Property and equipment	Property and equipment - Property and equipment are stated at cost, net of accumulated depreciation and amortization. Major renewals and improvements are capitalized while maintenance and repairs which do not improve or extend the life of the respective assets are expensed as incurred. Costs of assets sold or retired and the related accumulated depreciation are eliminated from accounts and the net gain or loss is reflected as an operating expense in the statements of income. Property and equipment are depreciated on a straight-line basis over three years for equipment, five to seven years for furniture and fixtures and two to three years for software. Leasehold improvements are amortized over the lesser of the estimated useful life of the asset or the remaining term of the lease.
Capitalized Software Costs	Capitalized Software Costs - We capitalize certain costs related to internally developed software and amortize these costs using the straight-line method over the estimated useful life of the software, generally two years . We do not sell internally developed software. Certain development costs not meeting the criteria for capitalization, in accordance with ASC 350-40 Internal-Use Software , are expensed as incurred.
Goodwill	Goodwill - Goodwill is recorded as the difference, if any, between the aggregate consideration paid for an acquisition and the fair value of the net tangible and intangible assets acquired. In accordance with ASC 350, Goodwill and Other Intangible Assets (“ASC 350”), we test goodwill for impairment at the reporting unit level (operating segment or one level below an operating segment) on an annual basis or more frequently if we believe indicators of impairment exist. The performance of the test involves a two-step process. The first step of the impairment test involves comparing the fair values of the applicable reporting units with their aggregate carrying value, including goodwill. We generally determine the fair value of our reporting units using the income approach methodology of valuation that includes the undiscounted cash flow method as well as other generally accepted valuation methodologies. If the carrying amount of a reporting unit exceeds the reporting unit’s fair value, we perform the second step of the goodwill impairment test to determine the amount of impairment loss. The second step of the goodwill impairment test involves comparing the implied fair value of the affected reporting unit’s goodwill with the carrying value of that goodwill (See Note 5). During 2015 and 2014 , we elected to proceed directly to the two-step testing process.
Intangible assets	Intangible Assets - We allocate a portion of the purchase price of acquisitions to identifiable intangible assets and we amortize definite-lived assets over their estimated useful lives. We consider our indefinite-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. We amortize our identifiable intangible assets, which result from acquisitions accounted for under the purchase method of accounting, using the straight-line method over their estimated useful lives. Trade names are not amortized as they are believed to have an indefinite life. Trade names are reviewed annually for impairment under ASC 350. As a result of our acquisition of Vertro, Inc. ("Vertro") in March 2012, we recognized an asset for the customer relationship with Google of $8,820,000 and assigned it a useful life of 20 years. A primary reason for acquiring Vertro was its relationship with Google. Up to the time of the acquisition, we principally had access to the Yahoo! inventory of advertisements. Among the many valuable assets acquired in the Vertro transaction was this Google relationship and the access it provided to an enormous inventory of advertisements. In addition, we acquired the ALOT brand, whose products are monetized through Google and has historically produced a better margin than monetization through Yahoo!. In determining the useful life of this asset, we considered the strategic importance of Vertro's strong relationship with Google. Vertro and its predecessor company had contracts and successful renewals with Google that date back to 2006. The most recent renewal was February 1, 2015. We expect the relationship with Google to continue through the 20 year amortization period and beyond. At the time of the Vertro acquisition, we engaged a third party valuation service to determine the fair value of the acquired assets. At the close of the 2015 and 2014 fiscal years, we again engaged a third party valuation service to reassess the fair value of the acquired assets. From time to time, both search marketplaces, Google and Yahoo!, may implement policy or marketplace changes. In January 2013 Google requested changes to our agreement that impacted marketing programs for one of our ALOT products, the Appbar, the result of which was a decline in the number of product installs. Since acquiring the ALOT brand in the Vertro acquisition, we have materially expanded the brand into a number of additional owned and operated websites and applications. We expect products within the brand to ebb and flow as customer preferences change and Google adjusts its marketplace policies. At the close of 2013, we considered the Google change and decided to transition out of the Appbar product and replace it with web properties that we develop. At the close of 2014, we determined that the asset continued to be recoverable despite the impact to the Appbar product and our decision to transition away from it. We made this determination in part because during 2014 we completely replaced the revenue and margin from the Appbar product with other ALOT-branded and Google monetized products. Between websites and applications, we have launched more than 20 new ALOT-branded products in 2013, 2014 and 2015 and we expect to continue aggressively building out our Owned and Operated Network segment into the future.
Income taxes	Income taxes - We utilize the liability method of accounting for income taxes as set forth in ASC 740 , Income Taxes (“ASC 740”). Under the liability method, deferred taxes are determined based on the temporary differences between the financial statement and tax bases of assets and liabilities. A valuation allowance is recorded when it is more likely than not that some of the deferred tax assets will not be realized. In assessing the need for a valuation allowance, we must project future levels of taxable income, which requires significant judgment. We examine evidence related to the history of taxable losses or income, the economic conditions in which we operate, organizational characteristics, our forecasts and projections, as well as factors affecting liquidity. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation allowance for the net deferred tax assets that may not be realized as of December 31, 2015 and 2014 . We have adopted certain provisions of ASC 740. This statement clarifies the criteria that an individual tax position must satisfy for some or all of the benefits of that position to be recognized in a company’s financial statements. ASC 740 prescribes a recognition threshold of more likely than not, and a measurement attribute for all tax positions taken or expected to be taken on a tax return, in order to be recognized in the financial statements.
Impairment of long-lived assets	Impairment of long-lived assets - In accordance with ASC 360 , Property, Plant and Equipment , long-lived assets, such as property and equipment, and purchased intangibles subject to amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of the asset is measured by comparison of the carrying amount to future undiscounted cash flows the asset is expected to generate. If such assets are considered to be impaired, the impairment to be recognized is measured as the amount by which the carrying amount of the asset exceeds the fair value.
Stock-based compensation	Stock-based compensation - We value stock compensation based on the fair value recognition provisions ASC 718 , Compensation – Stock Compensation, which establishes accounting for stock-based awards exchanged for employee services and requires companies to expense the estimated grant date fair value of stock awards over the requisite employee service period. The fair value of restricted stock awards is based on the market price of our common stock on the date of the grant. To value stock option awards, we use the Black-Scholes-Merton option pricing model. This model involves assumptions including the expected life of the option, stock price volatility, risk-free interest rate, dividend yield and exercise price. We recognize compensation expense in earnings over the requisite service period, applying a forfeiture rate to account for expected forfeitures of awards.
Government Grant	Government Grant - During the first quarter of 2013, we received a grant from the state of Arkansas to relocate our corporate headquarters to Conway, AR. We recognize the grant funds into income as a reduction of the related expense in the period in which those expenses are recognized. We defer grant funds related to capitalized costs and classify them as current or long-term liabilities on the balance sheet according to the classification of the associated asset. Grant funds received are presented on the consolidated statements of cash flows as operating or investing cash flows depending on the classification of the underlying spend.
Treasury Stock	Treasury Stock - The cost method was used in recording the purchase of the treasury stock. Treasury stock changes as a result of common stock we acquire in the market.
Earnings per share	Earnings per share - During the periods presented, we had securities that could potentially dilute basic earnings per share in the future.
Operating segments	Operating segments - ASC 280 , Segment Reporting, requires disclosures of certain information about operating segments, products and services, geographic areas in which we operate, and their major customers. We have evaluated the effect of this standard and have determined that we currently operate in two segments, the Partner Network and the Owned and Operated Network.
Concentration of credit risk	Concentration of credit risk - We are exposed to concentrations of risk primarily in cash and cash equivalents and accounts receivable, which are generally not collateralized. Our policy is to place our cash and cash equivalents with high credit quality financial institutions in order to limit the amount of credit exposure. We do not require collateral from our customers, but our credit extension and collection policies include monitoring payments and aggressively pursuing delinquent accounts. We maintain allowances for potential credit losses. At times, deposits may exceed FDIC limits.
Use of estimates	Use of estimates - The preparation of financial statements, in accordance with accounting principles generally accepted in the United States ("U.S. GAAP"), requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for returns and redemptions, allowances for doubtful accounts, goodwill and purchased intangible asset valuations, lives of intangible assets, deferred income tax asset valuation allowances, contingent liabilities, including the Arkansas grant contingency, and stock compensation. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
Litigation and settlement costs	Litigation and settlement costs - From time to time, we are involved in disputes, litigation and other legal actions. In accordance with ASC 450 , Contingencies , we record a charge equal to at least the minimum estimated liability for a loss contingency when both of the following conditions are met: (i) information available prior to issuance of the consolidated financial statements indicates that it is probable that an asset had been impaired or a liability had been incurred as of the date of the consolidated financial statements and (ii) the range of loss can be reasonably estimated.
Recent accounting pronouncements not yet adopted	Recent accounting pronouncements not yet adopted In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (ASU 2014-09), which requires management to recognize revenue when a customer obtains control rather than when we have transferred substantially all risks and rewards of a good or service and requires expanded disclosures. ASU 2014-09, as amended, is effective for annual reporting periods beginning after December 15, 2017, with early adoption permitted as of annual periods beginning after December 15, 2016. The adoption of ASU 2014-09 is not expected to have an impact on the Company’s consolidated financial position or results of operations. In November 2015, FASB issued ASU No. 2015-17, Balance Sheet Classification of Deferred Taxes, to simplify the presentation of deferred income taxes. The amendments in this Update require that deferred tax liabilities and assets be classified as noncurrent in a classified statement of financial position. The amendments in this Update apply to all entities that present a classified statement of financial position. The current requirement that deferred tax liabilities and assets of a tax-paying component of an entity be offset and presented as a single amount is not affected by the amendments in this Update. The amendments in this Update are effective for financial statements issued for annual periods beginning after December 15, 2016, and interim periods within those annual periods. Earlier application is permitted for all entities as of the beginning of an interim or annual reporting period. The adoption of ASU 2015-17 is not expected to have a significant impact on the Company’s consolidated financial position or results of operations.

Allowance for Doubtful Accoun25

Allowance for Doubtful Accounts (Tables)	12 Months Ended
	Dec. 31, 2015
Allowance for Doubtful Accounts [Abstract]
Schedule of Accounts, Notes, Loans and Financing Receivable	The activity in the allowance for doubtful accounts was as follows during the years ended December 31, 2015 and 2014 : 2015 2014 Balance at the beginning of the year $ 86,722 $ 62,845 Provision for bad debts (6,036 ) 34,000 Charge-offs (67,126 ) (10,123 ) Recoveries 3,640 — Balance at the end of the year $ 17,200 $ 86,722

Property and Equipment (Tables)

Property and Equipment (Tables)	12 Months Ended
	Dec. 31, 2015
Property, Plant and Equipment [Abstract]
Net Carrying value of Property and Equipment	The net carrying value of property and equipment at December 31, 2015 and 2014 was as follows: 2015 2014 Furniture and fixtures $ 230,637 $ 67,341 Equipment 2,815,748 2,585,659 Software 9,856,947 8,822,310 Leasehold improvements 436,311 66,903 Subtotal $ 13,339,643 $ 11,542,213 Less: accumulated depreciation and amortization (11,534,082 ) (10,582,738 ) Total $ 1,805,561 $ 959,475

Intangible Assets and Goodwill

Intangible Assets and Goodwill (Tables)	12 Months Ended
	Dec. 31, 2015
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of Intangible Assets from Continuing Operations	The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2015 : Term Carrying Value Accumulated Amortization and Impairment Net Carrying Value 2015 Amortization Names database (1) 9 months $ 17,417,397 $ (17,417,397 ) $ — $ — Bundled downloads (1) 4.5 months 2,447,075 (2,447,075 ) — — Intangible assets classified as current $ 19,864,472 $ (19,864,472 ) $ — $ — Customer list, Google 20 years $ 8,820,000 $ (1,690,500 ) $ 7,129,500 $ 441,000 Customer list, all other 10 years 1,610,000 (617,182 ) 992,818 161,004 Exclusivity agreement 1 year 120,000 (120,000 ) — — Trade names, ALOT (2) 5 years 960,000 (736,000 ) 224,000 192,000 Domain websites (3) 5 years 715,874 (131,241 ) 584,633 131,241 Trade names, web properties (2) - 390,000 — 390,000 — Intangible assets classified as long-term $ 12,615,874 $ (3,294,923 ) $ 9,320,951 $ 925,245 Goodwill, Partner Network $ 1,776,544 $ — $ 1,776,544 $ — Goodwill, Owned and Operated Network 3,984,264 — 3,984,264 — Goodwill, total $ 5,760,808 $ — $ 5,760,808 $ — The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2014 : Term Carrying Value Accumulated Amortization and Impairment Net Carrying Value 2014 Amortization Names database (1) 9 months $ 17,417,397 $ (17,417,397 ) $ — $ — Bundled downloads (1) 4.5 months 2,447,075 (2,447,075 ) — — Intangible assets classified as current 19,864,472 (19,864,472 ) — — Customer list, Google 20 years $ 8,820,000 $ (1,249,500 ) $ 7,570,500 $ 441,000 Customer list, all other 10 years 1,610,000 (456,178 ) 1,153,822 161,004 Exclusivity agreement 1 year 120,000 (120,000 ) — — Trade names, ALOT (2) 5 years 960,000 (544,000 ) 416,000 192,000 Tradenames, web properties (2) - 390,000 — 390,000 — Intangible assets classified as long-term $ 11,900,000 $ (2,369,678 ) $ 9,530,322 $ 794,004 Goodwill, Partner Network $ 1,776,544 $ — $ 1,776,544 $ — Goodwill, Owned and Operated Network 3,984,264 — 3,984,264 — Goodwill, total $ 5,760,808 $ — $ 5,760,808 $ — ___________ (1) The amortization of the names database and bundled downloads assets are included in cost of revenue. (2) We have determined ALOT trade name should be amortized over five years and the trade names related to our web properties have an indefinite life and as such are not amortized. (3) On May 8, 2015, we purchased two domain websites with a fair value of $715,874 . We determined they should be amortized over 5 years (see Note 8).
Schedule of Amortization Expense	Our amortization expense over the next five years and thereafter is as follows: 2016 $ 937,176 2017 777,176 2018 745,176 2019 745,176 2020 613,949 Thereafter $ 5,112,298 Total $ 8,930,951

Notes Payable (Tables)

Notes Payable (Tables)	12 Months Ended
	Dec. 31, 2015
Debt Disclosure [Abstract]
Schedule of Long-term Debt Instruments	The following table summarizes our notes payable balances as of December 31, 2015 and 2014 : 2015 2014 Term note payable - 4.25 percent at December 31, 2015 (prime plus 1 percent), due September 10, 2017 $ — $ 1,833,334 Revolving credit line - 3.75 percent at December 31, 2015 (prime plus 0.5 percent), due September 29, 2016 — 1,793,275 Total $ — $ 3,626,609 Less: current portion — (959,942 ) Term and revolving credit line - long term portion $ — $ 2,666,667

Accrued Expenses and Other Cu29

Accrued Expenses and Other Current Liabilities (Tables)	12 Months Ended
	Dec. 31, 2015
Payables and Accruals [Abstract]
Schedule of Accrued Expenses and other Current Liabilities	The accrued expenses and other current liabilities consist of the following at December 31, 2015 and 2014 : 2015 2014 Accrued marketing costs $ 1,404,488 $ 1,744,143 Accrued payroll and commission liabilities 643,908 5,236 Accrued sales allowance 500,000 567,517 Accrued expenses and other 294,629 552,288 Contingent stock due for acquired domains, current portion 238,625 — Capital leases, current portion 46,313 34,381 Deferred Arkansas grant, current portion and accrued reserve 27,679 224,994 Accrued taxes 13,803 267,905 Loss contingency (1) — 308,000 Total $ 3,169,445 $ 3,704,464 (1) On November 20th, we settled a legal dispute for $100,000 , resulting in the adjustment of the loss contingency to zero .

Other Long-Term Liabilities (Ta

Other Long-Term Liabilities (Tables)	12 Months Ended
	Dec. 31, 2015
Other Liabilities Disclosure [Abstract]
Schedule of Other Long-Term Liabilities	Other long-term liabilities consist of the following at December 31, 2015 and 2014 : 2015 2014 Contingent stock due for acquired domains, less current portion $ 477,249 $ — Deferred rent 198,323 70,861 Capital leases, less current portion 31,210 15,621 Deferred Arkansas grant, less current portion 15,940 142,276 Taxes payable — 506,453 Total $ 722,722 $ 735,211

Income Taxes (Tables)

Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2015
Income Tax Disclosure [Abstract]
Schedule of Components of Income Tax Expense (Benefit)	The provision for income taxes consists of the following: 2015 2014 Current tax provision $ 4,081 $ 236,403 Deferred tax benefit (304,224 ) (236,403 ) Total tax benefit $ (300,143 ) $ —
Schedule of Effective Income Tax Rate Reconciliation	A reconciliation of the expected Federal statutory rate to our actual rate as reported for each of the periods presented is as follows: 2015 2014 Federal statutory rate 34 % 34 % State income tax rate, net of federal benefit — % 8 % Permanent differences 1 % — % Temporary differences 4 % — % New Jersey tax settlement and other 11 % — % Net operating loss adjustment — % (30 %) Change in valuation allowance (65 %) (12 %) (15 %) — %
Schedule of Deferred Tax Assets and Liabilities	The following is a schedule of the deferred tax assets and liabilities as of December 31, 2015 and 2014 : 2015 2014 Deferred tax assets: Net operating loss carry forward $ 34,164,267 $ 34,176,741 Intangible assets 3,909,300 4,435,700 Deferred rent 2,200 46,300 Depreciation — 164,100 Allowance for doubtful accounts 6,900 48,800 Accrued expense 552,500 746,700 Stock based expenses 1,201,800 1,493,100 Other 15,000 24,200 Subtotal 39,851,967 41,135,641 Less valuation allowance (39,838,347 ) (41,135,641 ) Total 13,620 — Deferred tax liabilities: Intangibles 3,435,700 3,523,000 Other 363,900 29,500 Total 3,799,600 3,552,500 Total deferred tax assets (liabilities) $ (3,785,980 ) $ (3,552,500 )

Stock-Based Compensation (Table

Stock-Based Compensation (Tables)	12 Months Ended
	Dec. 31, 2015
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Schedule of Stock Based Compensation Grants	The following table summarizes the stock grants outstanding under our 2005 Long-Term Incentive Plan ("2005 LTIP") and 2010 ECP plans as of December 31, 2015 : Options Outstanding RSUs Outstanding Options and RSUs Exercised Available Shares Total 2010 ECP 250,498 1,089,796 1,965,734 529,917 3,835,945 2005 LTIP (*) 33,748 139,973 810,112 — 983,833 Total 284,246 1,229,769 2,775,846 529,917 4,819,778 (*) Expired June 2015
Schedule of Stock Options	The following table summarizes our stock option activity under the 2005 LTIP and 2010 ECP plans during 2015 : Options Weighted Average Exercise Price Outstanding, beginning of year 284,246 $ 2.78 Granted — $ — Forfeited, expired or cancelled — $ — Exercised — $ — Outstanding, end of year 284,246 $ 2.78 Exercisable, end of year 284,246 $ 2.78
Schedule of Stock Option Plans, by Exercise Price Range	The following table summarizes information about stock options outstanding as of December 31, 2015 : Range of Exercise Price Shares Weighted Average Remaining Contractual Life ( Years) Weighted Average Exercise Price $0.00 – $16.01 284,246 4.8 $ 2.78
Schedule of RSA Activity	The following table summarizes our restricted stock activity for 2015 : Restricted Stock Weighted Average Fair Value Outstanding, beginning of year 1,177,298 $ 1.02 Granted 1,030,435 $ 2.99 Exercised (924,182 ) $ 0.89 Forfeited (53,782 ) $ 2.70 Outstanding, end of year 1,229,769 $ 2.69

Leases (Tables)

Leases (Tables)	12 Months Ended
	Dec. 31, 2015
Leases [Abstract]
Schedule of Future Minimum Rental Payments for Operating Leases	Minimum lease payments under non-cancelable operating leases as of December 31, 2015 are: Lease Payments Sublease income 2016 $ 231,560 $ 50,753 2017 177,656 — 2018 181,209 — 2019 184,852 — 2020 140,749 — Total $ 916,026 $ 50,753

Segments (Tables)

Segments (Tables)	12 Months Ended
	Dec. 31, 2015
Segment Reporting [Abstract]
Schedule of all reportable segments	Listed below is a presentation of net revenue and gross profit for all reportable segments for the years ended December 31, 2015 and 2014 . We currently only track certain assets at the segment level and therefore assets by segment are not presented below. Revenue by Segment 2015 2014 $ % of Revenue $ % of Revenue Partner Network 30,298,532 43.0 % 25,686,241 51.8 % Owned and Operated Network 40,139,584 57.0 % 23,913,245 48.2 % Total net revenue 70,438,116 100.0 % 49,599,486 100.0 % Gross Profit by Segment 2015 2014 $ Gross Profit % $ Gross Profit % Partner Network 6,645,590 21.9 % 5,454,901 21.2 % Owned and Operated Network 40,070,530 99.8 % 23,720,024 99.2 % Total gross profit 46,716,120 66.3 % 29,174,925 58.8 %

Organization and Business (Deta

Organization and Business (Details)	12 Months Ended
	Dec. 31, 2015USD ($)operating_segment	Dec. 31, 2014USD ($)	Sep. 29, 2014USD ($)	Mar. 01, 2012USD ($)
Debt Instrument [Line Items]
Number of operating segments | operating_segment	2
Long-term debt balance	$ 0	$ 3,626,609
Period of sufficient liquidity	12 months
Bridge Bank, N.A. | Line of Credit | Bridge Bank – Revolving Credit Line - March 1, 2012 | Term Loan [Member]
Debt Instrument [Line Items]
Maximum borrowing capacity			$ 2,000,000
Long-term debt balance	$ 0
Bridge Bank, N.A. | Line of Credit | Bridge Bank – Revolving Credit Line - March 1, 2012 | Revolving Credit Facility
Debt Instrument [Line Items]
Maximum borrowing capacity			$ 10,000,000	$ 10,000,000
Long-term debt balance	0
Remaining borrowing capacity	$ 6,500,000

Summary of Significant Accoun36

Summary of Significant Accounting Policies - Narrative (Details)	May. 08, 2015USD ($)website	May. 31, 2015USD ($)website	Mar. 31, 2012USD ($)	Dec. 31, 2015USD ($)customeroperating_segmentproduct		Dec. 31, 2014USD ($)product	Dec. 31, 2013product
Schedule of Significant Accounting Policies [Line Items]
Depreciation and amortization				$ 882,105		$ 955,534
Impairment of goodwill				$ 0		0
Carrying Value						$ 11,900,000
Number of ALOT-branded products | product				20		20	20
Impairment of finite-lived intangible assets				$ 0		$ 0
Number of operating segments | operating_segment				2
Customer Concentration Risk | Accounts Receivable
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, number of customers | customer				2
Customer Concentration Risk | Accounts Receivable | Yahoo and Google
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, percentage				98.60%		94.80%
Customer Concentration Risk | Net Revenue | Yahoo and Google
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, percentage				98.00%		97.30%
Customer list
Schedule of Significant Accounting Policies [Line Items]
Carrying Value			$ 8,820,000	$ 8,820,000		$ 8,820,000
Useful life of finite-live intangible asset			20 years	20 years		20 years
Internet Domain Names
Schedule of Significant Accounting Policies [Line Items]
Carrying Value	$ 715,874			$ 715,874	[1]
Useful life of finite-live intangible asset	5 years			5 years	[1]
Number of finite-lived intangible assets purchased | website	2	2
Recorded purchase amount of finite-lived intangible assets	$ 715,874	$ 715,874
Equipment
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				3 years
Furniture and fixtures | Minimum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				5 years
Furniture and fixtures | Maximum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				7 years
Software | Minimum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				2 years
Software | Maximum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				3 years
Software Development
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				2 years
[1]	On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over 5 years (see Note 8).

Summary of Significant Accoun37

Summary of Significant Accounting Policies - Earnings (Loss) Per Share (Details) - $ / shares	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options, weighted average exercise price (USD per share)	$ 2.78	$ 2.78
Warrants outstanding (shares)	656,112	725,000
Class of warrant or right, exercise price of warrants or rights (USD per share)	$ 2.45	$ 2.15
Options
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Antidilutive securities (shares)	312,331	356,877
Options, weighted average exercise price (USD per share)	$ 4.51	$ 6.06
Restricted stock units
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Antidilutive securities (shares)	971,055	409,029
Weighted average grant date price (USD per share)	$ 3.41	$ 2.71

Allowance for Doubtful Accoun38

Allowance for Doubtful Accounts (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Allowance for Doubtful Accounts Receivable [Roll Forward]
Balance at the beginning of the year	$ 86,722	$ 62,845
Provision for bad debts	(6,036)	34,000
Charge-offs	(67,126)	(10,123)
Recoveries	3,640	0
Balance at the end of the year	$ 17,200	$ 86,722

Property and Equipment (Details

Property and Equipment (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 13,339,643	$ 11,542,213
Less: accumulated depreciation and amortization	(11,534,082)	(10,582,738)
Total	1,805,561	959,475
Furniture and fixtures
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	230,637	67,341
Equipment
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	2,815,748	2,585,659
Software
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	9,856,947	8,822,310
Leasehold improvements
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 436,311	$ 66,903

Intangible Assets and Goodwil40

Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details)		May. 08, 2015USD ($)website	May. 31, 2015USD ($)website	Mar. 31, 2012USD ($)	Dec. 31, 2015USD ($)		Dec. 31, 2014USD ($)
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Carrying Value							$ 11,900,000
Accumulated Amortization and Impairment							(2,369,678)
Net Carrying Value					$ 8,930,951		9,530,322
Amortization							794,004
Intangible assets classified as current
Carrying Value					19,864,472		19,864,472
Accumulated Amortization and Impairment					(19,864,472)		(19,864,472)
Net Carrying Value					0		0
Amortization					0		0
Intangible assets classified as long-term
Carrying Value					12,615,874
Accumulated Amortization and Impairment					(3,294,923)
Net Carrying Value					9,320,951
Amortization					925,245
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]
Carrying Value					5,760,808		5,760,808
Accumulated Amortization and Impairment					0		0
Net Carrying Value					5,760,808		5,760,808
Goodwill, Partner Network
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]
Carrying Value					1,776,544		1,776,544
Accumulated Amortization and Impairment					0		0
Net Carrying Value					1,776,544		1,776,544
Goodwill, Owned and Operated Network
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]
Carrying Value					3,984,264		3,984,264
Accumulated Amortization and Impairment					0		0
Net Carrying Value					3,984,264		3,984,264
Tradenames, web properties
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Carrying Value	[1]				390,000		390,000
Accumulated Amortization and Impairment	[1]				0		0
Net Carrying Value	[1]				390,000		390,000
Amortization	[1]				$ 0		$ 0
Names database
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	[2]				9 months		9 months
Carrying Value	[2]				$ 17,417,397		$ 17,417,397
Accumulated Amortization and Impairment	[2]				(17,417,397)		(17,417,397)
Net Carrying Value	[2]				0		0
Amortization	[2]				$ 0		$ 0
Bundled downloads
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term					4 months 15 days		4 months 15 days
Carrying Value	[2]				$ 2,447,075		$ 2,447,075
Accumulated Amortization and Impairment	[2]				(2,447,075)		(2,447,075)
Net Carrying Value	[2]				0		0
Amortization	[2]				$ 0		$ 0
Customer list, Google
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term				20 years	20 years		20 years
Carrying Value				$ 8,820,000	$ 8,820,000		$ 8,820,000
Accumulated Amortization and Impairment					(1,690,500)		(1,249,500)
Net Carrying Value					7,129,500		7,570,500
Amortization					$ 441,000		$ 441,000
Customer list, all other
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term					10 years		10 years
Carrying Value					$ 1,610,000		$ 1,610,000
Accumulated Amortization and Impairment					(617,182)		(456,178)
Net Carrying Value					992,818		1,153,822
Amortization					$ 161,004		$ 161,004
Exclusivity agreement
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term					1 year		1 year
Carrying Value					$ 120,000		$ 120,000
Accumulated Amortization and Impairment					(120,000)		(120,000)
Net Carrying Value					0		0
Amortization					$ 0		$ 0
Trade names, ALOT
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	[1]				5 years		5 years
Carrying Value	[1]				$ 960,000		$ 960,000
Accumulated Amortization and Impairment	[1]				(736,000)		(544,000)
Net Carrying Value	[1]				224,000		416,000
Amortization	[1]				$ 192,000		$ 192,000
Internet Domain Names
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term		5 years			5 years	[3]
Carrying Value		$ 715,874			$ 715,874	[3]
Accumulated Amortization and Impairment	[3]				(131,241)
Net Carrying Value	[3]				584,633
Amortization	[3]				$ 131,241
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]
Number of finite-lived intangible assets purchased | website		2	2
Recorded purchase amount of finite-lived intangible assets		$ 715,874	$ 715,874
[1]	We have determined ALOT trade name should be amortized over five years and the trade names related to our web properties have an indefinite life and as such are not amortized.
[2]	The amortization of the names database and bundled downloads assets are included in cost of revenue.
[3]	On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over 5 years (see Note 8).

Intangible Assets and Goodwil41

Intangible Assets and Goodwill - Amortization Expense (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Goodwill and Intangible Assets Disclosure [Abstract]
2,016	$ 937,176
2,017	777,176
2,018	745,176
2,019	745,176
2,020	613,949
Thereafter	5,112,298
Net Carrying Value	$ 8,930,951	$ 9,530,322

Notes Payable - Schedule of Lo

Notes Payable - Schedule of Long Term Debt (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Debt Instrument [Line Items]
Total	$ 0	$ 3,626,609
Less: current portion	0	(959,942)
Term and revolving credit line - long term portion	0	2,666,667
Term Note Payable | Bridge Bank – Term Note Payable - September 10, 2017
Debt Instrument [Line Items]
Total	$ 0	1,833,334
Debt instrument, interest rate, effective percentage	4.25%
Debt instrument, description of variable rate basis	prime
Debt instrument, basis spread on variable rate	1.00%
Line of Credit | Revolving Credit Facility | Bridge Bank – Revolving Credit Line - September 29, 2016
Debt Instrument [Line Items]
Total	$ 0	$ 1,793,275
Debt instrument, interest rate, effective percentage	3.75%
Debt instrument, description of variable rate basis	prime
Debt instrument, basis spread on variable rate	0.50%

Notes Payable - Narrative (Det

Notes Payable - Narrative (Details)	Oct. 09, 2014	Mar. 01, 2012USD ($)	Dec. 31, 2015USD ($)	Dec. 31, 2014USD ($)	Sep. 30, 2014USD ($)	Sep. 29, 2014USD ($)
Debt Instrument [Line Items]
Long-term debt balance			$ 0	$ 3,626,609
Bridge Bank – Term Note Payable - March 1, 2012 | Term Note Payable | Bridge Bank, N.A.
Debt Instrument [Line Items]
Debt instrument face amount		$ 5,000,000
Bridge Bank – Revolving Credit Line - March 1, 2012 | Line of Credit | Revolving Credit Facility | Bridge Bank, N.A.
Debt Instrument [Line Items]
Maximum borrowing capacity		$ 10,000,000				$ 10,000,000
Percentage of eligible accounts receivable under allowable borrowings		80.00%
Additional borrowing maximum, accounts receivable limit		$ 1,000,000
Period for eligible accounts receivable		90 days
Remaining borrowing capacity			6,500,000
Long-term debt balance			0
Bridge Bank – Term Note Payable - September 10, 2017 | Term Note Payable
Debt Instrument [Line Items]
Long-term debt balance			0	1,833,334
Bridge Bank – Term Note Payable - September 10, 2017 | Term Note Payable | Bridge Bank, N.A.
Debt Instrument [Line Items]
Long-term debt balance					$ 2,000,000
Bridge Bank – Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A.
Debt Instrument [Line Items]
Ratio trailing month basis, duration	3 months
Bridge Bank – Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A. | August 2014 and Period Thereafter
Debt Instrument [Line Items]
Debt service coverage ratio	1.75
Bridge Bank – Revolving Credit Line - September 29, 2016 | Line of Credit | Revolving Credit Facility
Debt Instrument [Line Items]
Long-term debt balance			$ 0	$ 1,793,275
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | August 2014 Through September 2014 Period
Debt Instrument [Line Items]
Asset coverage ratio	1.25
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | October 2014 Through December 2014 Period
Debt Instrument [Line Items]
Asset coverage ratio	1.15
Fifth Business Financing Modification Agreement with Bridge Bank | Bridge Bank, N.A. | January 2015 and Period Thereafter
Debt Instrument [Line Items]
Asset coverage ratio	1.25

Accrued Expenses and Other Cu44

Accrued Expenses and Other Current Liabilities - Summary of Accrued Expenses and Other Current Liabilities (Details) - USD ($)		Dec. 31, 2015	Dec. 31, 2014
Payables and Accruals [Abstract]
Accrued marketing costs		$ 1,404,488	$ 1,744,143
Accrued payroll and commission liabilities		643,908	5,236
Accrued sales allowance		500,000	567,517
Accrued expenses and other		294,629	552,288
Contingent stock due for acquired domains, current portion		238,625	0
Capital leases, current portion		46,313	34,381
Deferred Arkansas grant, current portion and accrued reserve		27,679	224,994
Accrued taxes		13,803	267,905
Loss contingency	[1]	0	308,000
Total		$ 3,169,445	$ 3,704,464
[1]	On November 20th, we settled a legal dispute for $100,000, resulting in the adjustment of the loss contingency to zero.

Accrued Expenses and Other Cu45

Accrued Expenses and Other Current Liabilities - Narrative (Details) - USD ($)		Nov. 20, 2015	Dec. 31, 2015	Dec. 31, 2014
Loss Contingencies [Line Items]
Adjustment to value of loss contingency	[1]		$ 0	$ 308,000
Settled Litigation [Member] | Admanage Litigation
Loss Contingencies [Line Items]
Amount of litigation settlement		$ 100,000
[1]	On November 20th, we settled a legal dispute for $100,000, resulting in the adjustment of the loss contingency to zero.

Other Long-Term Liabilities - S

Other Long-Term Liabilities - Summary of Other Long-Term Liabilities (Details) - USD ($)	Dec. 31, 2015	Feb. 28, 2015	Jan. 31, 2015	Dec. 31, 2014
Other Liabilities Disclosure [Abstract]
Contingent stock due for acquired domains, less current portion	$ 477,249			$ 0
Deferred rent	198,323			70,861
Capital Lease Obligations, Noncurrent	31,210			15,621
Deferred Arkansas grant, less current portion	15,940			142,276
Taxes payable	0	$ 0	$ 506,453	506,453
Total	$ 722,722			$ 735,211

Other Long-Term Liabilities - N

Other Long-Term Liabilities - Narrative (Details)	May. 08, 2015USD ($)website	Dec. 31, 2015USD ($)		Feb. 28, 2015USD ($)	Jan. 31, 2015USD ($)	Dec. 31, 2014USD ($)
Class of Warrant or Right [Line Items]
Taxes payable		$ 0		$ 0	$ 506,453	$ 506,453
Fair value of intangible assets						$ 11,900,000
Internet Domain Names
Class of Warrant or Right [Line Items]
Number of finite-lived intangible assets purchased | website	2
Fair value of intangible assets	$ 715,874	$ 715,874	[1]
Contingency accrual payment period	3 years
Tax Years 2007-2009 | New Jersey Division of Taxation
Class of Warrant or Right [Line Items]
Settlement amount on income tax claim				$ 100,000
[1]	On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over 5 years (see Note 8).

Income Taxes - Provision for I

Income Taxes - Provision for Income Tax (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Current tax provision	$ 4,081	$ 236,403
Deferred tax benefit	(304,224)	(236,403)
Total tax benefit	$ (300,143)	$ 0

Income Taxes - Income Tax Rate

Income Taxes - Income Tax Rate Reconciliation (Details)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Federal statutory rate	34.00%	34.00%
State income tax rate, net of federal benefit	0.00%	8.00%
Permanent differences	1.00%	0.00%
Temporary differences	4.00%	0.00%
New Jersey tax settlement and other	11.00%	0.00%
Net operating loss adjustment	(0.00%)	(30.00%)
Change in valuation allowance	(65.00%)	(12.00%)
Effective income tax rate	(15.00%)	0.00%

Income Taxes - Schedule of the

Income Taxes - Schedule of the Deferred Tax Assets and Liabilities (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Deferred tax assets:
Net operating loss carry forward	$ 34,164,267	$ 34,176,741
Intangible assets	3,909,300	4,435,700
Deferred rent	2,200	46,300
Depreciation	0	164,100
Allowance for doubtful accounts	6,900	48,800
Accrued expense	552,500	746,700
Stock based expenses	1,201,800	1,493,100
Other	15,000	24,200
Subtotal	39,851,967	41,135,641
Less valuation allowance	(39,838,347)	(41,135,641)
Total	13,620	0
Deferred tax liabilities:
Intangibles	3,435,700	3,523,000
Other	363,900	29,500
Total	3,799,600	3,552,500
Total deferred tax assets (liabilities)	$ (3,785,980)	$ (3,552,500)

Income Taxes - Narrative (Deta

Income Taxes - Narrative (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Operating loss carryforwards	$ 77,854,000
Income tax penalties and interest expense	$ 0	$ 0

Stock-Based Compensation (Detai

Stock-Based Compensation (Details) - USD ($)	Aug. 04, 2015	Apr. 20, 2015	Jan. 21, 2015	Sep. 30, 2014	Apr. 29, 2014	Apr. 01, 2014	Dec. 31, 2015	Dec. 31, 2014
Compensation Expense
Stock based compensation							$ 707,544	$ 991,948
Compensation cost related to non vested awards not yet recognized							$ 2,763,214
Average remaining expense recognition period							1 year 7 months
Award Information and Activity
Number of options exercisable (in shares)							284,246
Intrinsic value of options exercisable							$ 0
Weighted average exercise price (usd per share)							$ 2.78
Weighted average remaining contractual term							4 years 10 months 1 day
Fair value of options vested							$ 0	$ 66,000
Options forfeited and expired in period							0
Forfeited, expired or cancelled, Weighted Average Exercise Price (usd per share)							$ 0
Options Outstanding							284,246	284,246
Options, weighted average exercise price (USD per share)							$ 2.78	$ 2.78
Exercise price (in usd per share)							$ 16.01
Granted in period							0	0
Expected dividend yield							0.00%
Vertro
Award Information and Activity
Options forfeited and expired in period							43,481
Forfeited, expired or cancelled, Weighted Average Exercise Price (usd per share)							$ 17.42
Options Outstanding							38,650
Options, weighted average exercise price (USD per share)							$ 16.01
Weighted average fair value of options							$ 0
Aggregate intrinsic value of outstanding options							$ 0
Weighted average remaining contractual term							1 year
Options
Award Information and Activity
Expected forfeiture rate							0.00%
Options, weighted average exercise price (USD per share)							$ 4.51	$ 6.06
Restricted stock units
Significant Grants and Cancellations
Equity instruments other than options, grants in period (in shares)						82,000
Granted (in USD per share)						$ 0.80
Restricted stock units | Board of Directors
Significant Grants and Cancellations
Equity instruments other than options, grants in period (in shares)		51,948
Granted (in USD per share)		$ 2.31
Restricted stock units | Employee
Significant Grants and Cancellations
Option and restricted stock unit vesting period	3 years					3 years
Restricted stock units | Director
Significant Grants and Cancellations
Equity instruments other than options, grants in period (in shares)				20,073	102,560
Granted (in USD per share)				$ 1.53	$ 0.78
Service based RSUs | Share-based Compensation Award, Tranche One | Employee
Significant Grants and Cancellations
Percentage of award vesting rights	25.00%
Service based RSUs | Share-based Compensation Award, Tranche Two | Employee
Significant Grants and Cancellations
Percentage of award vesting rights	25.00%
Service based RSUs | Share-based Compensation Award, Tranche Three | Employee
Significant Grants and Cancellations
Percentage of award vesting rights	50.00%
Performance based RSUs | Employee
Significant Grants and Cancellations
Equity instruments other than options, grants in period (in shares)	965,500
Granted (in USD per share)	$ 3.03
Performance based RSUs | Share-based Compensation Award, Tranche One | Employee
Significant Grants and Cancellations
Percentage of award vesting rights	33.33%
Performance based RSUs | Share-based Compensation Award, Tranche Two | Employee
Significant Grants and Cancellations
Percentage of award vesting rights	33.33%
Performance based RSUs | Share-based Compensation Award, Tranche Three | Employee
Significant Grants and Cancellations
Percentage of award vesting rights	33.33%
Performance Shares | Employee
Significant Grants and Cancellations
Equity instruments other than options, grants in period (in shares)			697,853
Granted (in USD per share)			$ 1.13
Maximum | Options
Significant Grants and Cancellations
Option and restricted stock unit vesting period							3 years

Stock-Based Compensation - Sch

Stock-Based Compensation - Schedule of Grants (Details) - shares	Dec. 31, 2015	Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding (in shares)	284,246	284,246
RSUs Outstanding (in shares)	1,229,769
Options and RSUs Exercised (in shares)	2,775,846
Available Shares (in shares)	529,917
Total (in shares)	4,819,778
2010 ECP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding (in shares)	250,498
RSUs Outstanding (in shares)	1,089,796
Options and RSUs Exercised (in shares)	1,965,734
Available Shares (in shares)	529,917
Total (in shares)	3,835,945
2005 LTIP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding (in shares)	33,748
RSUs Outstanding (in shares)	139,973
Options and RSUs Exercised (in shares)	810,112
Available Shares (in shares)	0
Total (in shares)	983,833

Stock-Based Compensation - Sto

Stock-Based Compensation - Stock Option Activity (Details) - $ / shares	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Outstanding, beginning of year (in shares)	284,246
Granted (in shares)	0	0
Forfeited, expired or cancelled (in shares)	0
Exercised (in shares)	0
Outstanding, end of year (in shares)	284,246	284,246
Exercisable, end of year (in shares)	284,246
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
Outstanding, beginning of year, Weighted Average Exercise Price (usd per share)	$ 2.78
Granted, Weighted Average Exercise Price (usd per share)	0
Forfeited, expired or cancelled, Weighted Average Exercise Price (usd per share)	0
Exercised, Weighted Average Exercise Price (usd per share)	0
Outstanding, end of year, Weighted Average Exercise Price (usd per share)	2.78	$ 2.78
Exercisable, end of year, Weighted Average Exercise Price (usd per share)	$ 2.78

Stock-Based Compensation - S55

Stock-Based Compensation - Schedule by Exercise Price Range (Details)	12 Months Ended
	Dec. 31, 2015$ / sharesshares
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price range, lower limit	$ 16.01
$0.00 – $16.01
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price range, lower limit	0
Exercise price range, upper limit	$ 16.01
Shares | shares	284,246
Weighted Average Remaining Contractual Life ( Years)	4 years 9 months
Weighted Average Exercise Price (usd per share)	$ 2.78

Stock-Based Compensation - Res

Stock-Based Compensation - Restricted Stock Award Activity (Details)	12 Months Ended
	Dec. 31, 2015$ / sharesshares
RSAs [Roll Forward]
Outstanding, end of year (in shares)	1,229,769
Restricted Stock
RSAs [Roll Forward]
Outstanding, beginning of year (in shares)	1,177,298
Granted (in shares)	1,030,435
Exercised (in shares)	(924,182)
Forefeited (in shares)	(53,782)
Outstanding, end of year (in shares)	1,229,769
Weighted Average Fair Value [Roll Forward]
Outstanding, beginning of year (in USD per share) | $ / shares	$ 1.02
Granted (in USD per share) | $ / shares	2.99
Exercised (in USD per share) | $ / shares	0.89
Forfeited (in USD per share) | $ / shares	2.70
Outstanding, end of year (in USD per share) | $ / shares	$ 2.69

Stockholders Equity (Details)

Stockholders Equity (Details) - $ / shares	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Mar. 01, 2012
Equity and Long Term Debt [Line Items]
Warrants outstanding (shares)	656,112	725,000
Class of warrant or right, exercise price of warrants or rights (USD per share)	$ 2.45	$ 2.15
Weighted average contractual term of warrants	1 year
Weighted average exercise price of warrants (usd per share)	$ 2.07
Common stock shares outstanding (in shares)	24,375,881	23,711,100	20,000,000
Common stock shares authorized (in shares)	40,000,000	40,000,000	40,000,000
Minimum
Equity and Long Term Debt [Line Items]
Class of warrant or right, exercise price of warrants or rights (USD per share)	$ 0.87
Maximum
Equity and Long Term Debt [Line Items]
Class of warrant or right, exercise price of warrants or rights (USD per share)	$ 2.20
Common Stock
Equity and Long Term Debt [Line Items]
Warrants outstanding (shares)	776,724

Discontinued Operations (Detail

Discontinued Operations (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Discontinued Operations and Disposal Groups [Abstract]
Net income (loss) from discontinued operations	$ 33,969	$ (40,670)

Retirement Plan Costs (Details)

Retirement Plan Costs (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Defined Contribution Pension and Other Postretirement Plans Disclosure [Abstract]
Maximum annual contribution per employee, percent	4.00%
Employer matching contribution amount	$ 109,029	$ 67,401

Leases (Details)

Leases (Details)	1 Months Ended	12 Months Ended
	Apr. 30, 2015USD ($)ft²	Dec. 31, 2015USD ($)	Dec. 31, 2014USD ($)	Dec. 31, 2013USD ($)
Related Party Transaction [Line Items]
Operating leases rent expense		$ 105,446
Operating leases rental income			$ 51,605
Lease Payments
2,016		231,560
2,017		177,656
2,018		181,209
2,019		184,852
2,020		140,749
Total		916,026
Sublease income
2,016		50,753
2,017		0
2,018		0
2,019		0
2,020		0
Total		$ 50,753
Arkansas Democrat-Gazette, Inc.
Sublease income
Leasing arrangement contract term	5 years
Property square footage | ft²	12,245
Lease payment year one	$ 171,000
Percentage increase in annual lease payment	2.00%
Director
Sublease income
Term of operating sublease				2 years
Future minimum sublease due				$ 193,200

Commitments and Contingencies (

Commitments and Contingencies (Details) - Pending Litigation	Mar. 06, 2008USD ($)plaintiff	Oct. 31, 2009legal_action
Loss Contingencies [Line Items]
Number of Plaintiffs | plaintiff	3
Number of actions consolidated | legal_action		2
Oltean, et al. (Kelly Oltean) v. Think Partnership, Inc.
Loss Contingencies [Line Items]
Damages sought	$ 200,000
Oltean, et al. (Terry Schultz) v. Think Partnership, Inc.
Loss Contingencies [Line Items]
Damages sought	200,000
Oltean, et al. (Mike Baldock) v. Think Partnership, Inc.
Loss Contingencies [Line Items]
Damages sought	$ 187,500

Segments - Schedule of Revenue

Segments - Schedule of Revenue by Segment (Details)	12 Months Ended
	Dec. 31, 2015USD ($)segment	Dec. 31, 2014USD ($)
Segment Reporting Information [Line Items]
Net Revenue	$ 70,438,116	$ 49,599,486
Percent of Revenue	100.00%	100.00%
Number of reportable segments | segment	2
Operating Segments | Partner Network
Segment Reporting Information [Line Items]
Net Revenue	$ 30,298,532	$ 25,686,241
Percent of Revenue	43.00%	51.80%
Operating Segments | Owned and Operated Network
Segment Reporting Information [Line Items]
Net Revenue	$ 40,139,584	$ 23,913,245
Percent of Revenue	57.00%	48.20%

Segments - Schedule of Gross P

Segments - Schedule of Gross Profit by Segment (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Segment Reporting Information [Line Items]
Gross Profit	$ 46,716,120	$ 29,174,925
Percent of Gross Profit	66.30%	58.80%
Operating Segments | Partner Network
Segment Reporting Information [Line Items]
Gross Profit	$ 6,645,590	$ 5,454,901
Percent of Gross Profit	21.90%	21.20%
Operating Segments | Owned and Operated Network
Segment Reporting Information [Line Items]
Gross Profit	$ 40,070,530	$ 23,720,024
Percent of Gross Profit	99.80%	99.20%

Subsequent Event (Details)

Subsequent Event (Details) - Subsequent Event	Feb. 09, 2016
Executive Officer
Subsequent Event [Line Items]
Aggregate percentage of distributed amount	0.75
Other Employees
Subsequent Event [Line Items]
Aggregate percentage of distributed amount	0.25