Inuvo (INUV) 10-Q 8 Aug 24 2024 Q2 Quarterly report Financial data

Cover

Cover - shares	6 Months Ended
	Jun. 30, 2024	Aug. 02, 2024
Cover [Abstract]
Entity Registrant Name	INUVO, INC.
Entity Central Index Key	0000829323
Document Type	10-Q
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Small Business	true
Entity Shell Company	false
Entity Emerging Growth Company	false
Entity Current Reporting Status	Yes
Document Period End Date	Jun. 30, 2024
Entity Filer Category	Non-accelerated Filer
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2024
Entity Common Stock Shares Outstanding		140,432,087
Entity File Number	001-32442
Entity Incorporation State Country Code	NV
Entity Tax Identification Number	87-0450450
Entity Address Address Line 1	500 President Clinton Ave.
Entity Address Address Line 2	Ste. 300
Entity Address City Or Town	Little Rock
Entity Address State Or Province	AR
Entity Address Postal Zip Code	72201
City Area Code	501
Local Phone Number	205-8508
Security 12b Title	Common stock
Trading Symbol	INUV
Security Exchange Name	NYSE
Document Quarterly Report	true
Document Transition Report	false
Entity Interactive Data Current	Yes

CONSOLIDATED BALANCE SHEETS

CONSOLIDATED BALANCE SHEETS - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Current assets
Cash and cash equivalents	$ 2,011,904	$ 4,440,454
Accounts receivable, net of allowance for doubtful accounts of $232,625 and $1,645,045, respectively.	8,081,326	9,226,956
Prepaid expenses and other current assets	1,038,038	1,076,121
Total current assets	11,131,268	14,743,531
Property and equipment, net	1,756,989	1,680,788
Other assets
Goodwill	9,853,342	9,853,342
Intangible assets, net of accumulated amortization	4,172,541	4,664,791
Referral and support services agreement advance	350,000	500,000
Right of use assets - operating lease	1,029,164	805,786
Right of use assets - finance lease	36,449	72,560
Other assets	128,345	53,346
Total other assets	15,569,841	15,949,825
Total assets	28,458,098	32,374,144
Current liabilities
Accounts payable	6,075,889	6,432,120
Accrued expenses and other current liabilities	7,600,672	7,926,479
Lease liability - operating lease	242,324	123,074
Lease liability - finance lease	27,372	50,801
Total current liabilities	13,946,257	14,532,474
Long-term liabilities
Deferred tax liability	94,589	89,238
Lease liability - operating lease	871,710	751,821
Lease liability - finance lease	5,972	18,209
Other long-term liabilities	0	216
Total long-term liabilities	972,271	859,484
Stockholders' equity
Preferred stock, $0.001 par value: Authorized shares 500,000, none issued and outstanding	0	0
Common stock, $0.001 par value: Authorized shares 200,000,000; issued and outstanding shares 140,434,327 and 137,983,918, respectively.	140,434	137,983
Additional paid-in capital	184,705,196	184,291,414
Accumulated deficit	(171,306,060)	(167,447,211)
Total stockholders' equity	13,539,570	16,982,186
Total liabilities and stockholders' equity	$ 28,458,098	$ 32,374,144

CONSOLIDATED BALANCE SHEETS (Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
CONSOLIDATED BALANCE SHEETS
Allowance for doubtful accounts	$ 232,625	$ 1,645,045
Preferred stock, par or stated value per share (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, shares authorized (in shares)	500,000	500,000
Preferred stock, shares issued (in shares)	0	0
Preferred stock, shares outstanding (in shares)	0	0
Common stock, par or stated value per share (in dollars per share)	$ 0.001	$ 0.001
Common stock shares authorized (in shares)	200,000,000	200,000,000
Common stock shares issued (in shares)	140,434,327	137,983,918
Common stock shares outstanding (in shares)	140,434,327	137,983,918

CONSOLIDATED STATEMENTS OF OPER

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Unaudited)
Net revenue	$ 18,209,005	$ 16,651,405	$ 35,232,782	$ 28,498,845
Cost of revenue	2,906,188	2,368,540	5,005,230	5,559,103
Gross profit	15,302,817	14,282,865	30,227,552	22,939,742
Operating expenses
Marketing costs	12,431,580	12,056,616	25,534,224	19,144,166
Compensation	3,031,231	3,253,416	6,256,090	6,676,257
General and administrative	1,539,393	2,311,885	2,227,903	3,893,774
Total operating expenses	17,002,204	17,621,917	34,018,217	29,714,197
Operating loss	(1,699,387)	(3,339,052)	(3,790,665)	(6,774,455)
Financing expense, net	(42,451)	(38,186)	(62,831)	(57,306)
Other income, net	0	0	0	14,418
Income tax expense	(5,353)	0	(5,353)	0
Net loss	(1,747,191)	(3,377,238)	(3,858,849)	(6,817,343)
Unrealized gain on marketable securities	0	0	0	84,868
Comprehensive loss	$ (1,747,191)	$ (3,377,238)	$ (3,858,849)	$ (6,732,475)
Per common share data
Basic and diluted: Net loss	$ (0.01)	$ (0.03)	$ (0.03)	$ (0.05)
Weighted average shares
Basic	140,118,532	127,249,916	139,453,962	124,115,098
Diluted	140,118,532	127,249,916	139,453,962	124,115,098

CONSOLIDATED STATEMENTS OF CASH

CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023
Operating activities:
Net loss	$ (3,858,849)	$ (6,817,343)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	1,350,004	1,317,203
Depreciation-Right of Use Assets - Financing	36,115	58,013
Stock based compensation	714,993	935,145
Derecognition of contingency and grant	(5,000)	0
Amortization of financing fees	3,333	2,084
Amortization of referral and support services agreement advance	150,000	150,000
Adjustment to expected losses on accounts receivable	(1,354,533)	322,320
Deferred income tax benefit	5,353	0
Loss (gain) on marketable securities	0	(14,418)
Stock warrant expense	0	(8,598)
Change in operating assets and liabilities:
Right of use assets - operating lease	223,383	0
Accounts receivable	2,500,163	1,913
Prepaid expenses and other current assets	(36,917)	2,126
Accrued expenses and other liabilities	(324,358)	3,069,680
Accounts payable	(356,230)	(1,851,978)
Lease liability - operating lease	239,139	0
Net cash used in operating activities	(1,160,170)	(2,833,853)
Investing activities:
Purchases of equipment and capitalized development costs	(933,955)	(836,428)
Proceeds from the sale of marketable securities	0	2,288,873
Net cash provided by/(used in) investing activities	(933,955)	1,452,445
Financing activities:
Gross proceeds from line of credit	0	592,868
Repayments on line of credit	0	(592,868)
Payments on finance lease obligations	(35,665)	(64,159)
Proceeds from at-the-market sales	0	61,136
Capital raise, net of issuance costs	0	3,665,000
Net taxes paid on restricted stock unit grants exercised	(298,760)	(166,872)
Net cash provided by/(used in) financing activities	(334,425)	3,495,105
Net change - cash	(2,428,550)	2,113,697
Cash and cash equivalent, beginning of year	4,440,454	2,931,415
Cash and cash equivalent, end of period	2,011,904	5,045,112
Supplemental information:
Interest paid	96,645	67,532
Acquisition of right of use asset for operating lease liability	$ 335,286	$ 0

CONSOLIDATED STATEMENTS OF STOC

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (Unaudited) - USD ($)	Total	Common Stock	Additional Paid in Capital	Accumulated Deficit	Accumulated Other Comprehensive Income (Loss)
Balance, shares at Dec. 31, 2022		120,137,124
Balance, amount at Dec. 31, 2022	$ 21,749,316	$ 120,138	$ 178,771,604	$ (157,057,558)	$ (84,868)
Net loss	(3,440,105)			(3,440,105)
Unrealized gain on debt securities	84,868				84,868
Stock-based compensation	432,084		432,084
Stock issued for vested restricted stock awards, shares		1,503,238
Stock issued for vested restricted stock awards, amount	0	$ 1,503	(1,503)
Shares withheld for taxes on vested restricted stock	(166,872)		(166,872)
Reversal of expense related to a change in warrant vesting	(9,874)		(9,874)
Balance, shares at Mar. 31, 2023		121,640,362
Balance, amount at Mar. 31, 2023	18,649,417	$ 121,641	179,025,439	(160,497,663)	0
Balance, shares at Dec. 31, 2022		120,137,124
Balance, amount at Dec. 31, 2022	21,749,316	$ 120,138	178,771,604	(157,057,558)	(84,868)
Net loss	(6,817,343)
Unrealized gain on debt securities	84,868
Stock-based compensation	935,145
Balance, shares at Jun. 30, 2023		137,817,253
Balance, amount at Jun. 30, 2023	19,502,652	$ 137,818	183,239,735	(163,874,901)	0
Balance, shares at Mar. 31, 2023		121,640,362
Balance, amount at Mar. 31, 2023	18,649,417	$ 121,641	179,025,439	(160,497,663)	0
Net loss	(3,377,238)			(3,377,238)
Unrealized gain on debt securities	0
Stock-based compensation	503,061		503,061
Stock issued for vested restricted stock awards, shares		3,333
Stock issued for vested restricted stock awards, amount	0	$ 3	(3)
Stock warrants issued for referral agreement	1,276		1,276
Capital raise, net of issuance costs, shares		16,000,000
Capital raise, net of issuance costs, amount	3,665,000	$ 16,000	3,649,000
AGP Closing at-the-market sale, shares		173,558
AGP Closing at-the-market sale, amount	61,136	$ 174	60,962
Balance, shares at Jun. 30, 2023		137,817,253
Balance, amount at Jun. 30, 2023	19,502,652	$ 137,818	183,239,735	(163,874,901)	$ 0
Balance, shares at Dec. 31, 2023		137,983,918
Balance, amount at Dec. 31, 2023	16,982,186	$ 137,983	184,291,414	(167,447,211)
Net loss	(2,111,658)			(2,111,658)
Stock-based compensation	396,312		396,312
Stock issued for vested restricted stock awards, shares		1,444,866
Stock issued for vested restricted stock awards, amount	0	$ 1,445	(1,445)
Shares withheld for taxes on vested restricted stock	(161,973)		(161,973)
Balance, shares at Mar. 31, 2024		139,428,784
Balance, amount at Mar. 31, 2024	15,104,867	$ 139,428	184,524,308	(169,558,869)
Balance, shares at Dec. 31, 2023		137,983,918
Balance, amount at Dec. 31, 2023	16,982,186	$ 137,983	184,291,414	(167,447,211)
Net loss	(3,858,849)
Unrealized gain on debt securities	0
Stock-based compensation	714,993
Balance, shares at Jun. 30, 2024		140,434,327
Balance, amount at Jun. 30, 2024	13,539,570	$ 140,434	184,705,196	(171,306,060)
Balance, shares at Mar. 31, 2024		139,428,784
Balance, amount at Mar. 31, 2024	15,104,867	$ 139,428	184,524,308	(169,558,869)
Net loss	(1,747,191)			(1,747,191)
Unrealized gain on debt securities	0
Stock-based compensation	318,681		318,681
Stock issued for vested restricted stock awards, shares		1,005,543
Stock issued for vested restricted stock awards, amount	0	$ 1,006	(1,006)
Shares withheld for taxes on vested restricted stock	(136,787)		(136,787)
Balance, shares at Jun. 30, 2024		140,434,327
Balance, amount at Jun. 30, 2024	$ 13,539,570	$ 140,434	$ 184,705,196	$ (171,306,060)

Organization and Business

Organization and Business	6 Months Ended
	Jun. 30, 2024
Organization and Business
Organization and Business	Note 1 – Organization and Business Company Overview Inuvo is an advertising technology and services business selling information technology solutions to brands, agencies and large consolidators of advertising demand (“Platforms”). Inuvo’s revenue is derived from the placement of digital advertising throughout devices, websites, applications and browsers across social, search and programmatic advertising channels. Inuvo facilitates, and gets paid, to deliver millions of advertising messages monthly and counts among its client's numerous world-renowned companies across industries. Inuvo’s primary mission is to disrupt the advertising industry with its proprietary and patented generative large language artificial intelligence (AI), a technology capable of identifying and targeting audiences without using a consumer’s identity or data. The AI was designed to replace the consumer data, analytics, segmentation and lookalike modeling technologies that have traditionally served the advertising industry as it transitions to a new paradigm where a consumer’s identity and data are no longer available for advertising decisions due to legislative and technological changes. Rather than targeting people, the AI targets the reasons behind why people are interested in products, services and brands. Inuvo’s AI technology solves this challenge and can be consumed by clients both as a managed service and software-as-a-service. For certain clients, Inuvo has also developed various proprietary technology and assets that include digital content, websites, automated campaigns, ad fraud detection, performance reporting and predictive media mix modeling. The Inuvo products and services use analytics, data and artificial intelligence in a manner that optimizes the purchase and placement of advertising in real time. These capabilities are typically sold with services both individually and in combination with each other based on client needs. These products and services include: · IntentKey · Bonfire There are many barriers to entry associated with the Inuvo business model, including a proficiency in large language model based artificial intelligence, large scale information processing, software development, consumer data products, analytics, IOT (internet of things) integration and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 19 issued and eight pending patents. Liquidity Our principal sources of liquidity are the sale of our common stock and our credit facility discussed in Note 5 - Bank Debt of our Consolidated Financial Statements. On May 30, 2023, we raised $4.0 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 16,000,000 shares of our common stock. The shares were offered pursuant to the Shelf Registration Statement and a prospectus supplement relating to the offering was filed with the SEC on May 26, 2023. On May 7, 2024, we entered into an At The Market Offering Agreement (the “ATM Agreement”) with H.C. Wainwright & Co. LLC (“Wainwright”), to sell shares of our common stock, par value $0.001 per share, (the “Shares”), having an aggregate sales price of up to $15,000,000, from time to time, through an “at the market offering” program under which Wainwright will act as sales agent. The sales, if any, of the Shares made under the ATM Agreement will be made by any method permitted by law deemed to be an “at the market offering” as defined in Rule 415 promulgated under the Securities Act of 1933, as amended. The Company will pay Wainwright a commission rate of up to 3.0% of the aggregate gross proceeds from each sale of Shares. For the six-month period ended June 30, 2024, the Company has not sold any shares of common stock under the ATM Agreement. On July 31, 2024, we entered into a Financing and Security Agreement (the "Financing Agreement”) with SLR Digital Finance LLC ("SLR”), dated July 30, 2024. Pursuant to the terms of the Financing Agreement, SLR will finance up to $10 million dependent upon eligible receivables. See Note 13 - Subsequent Events of our Consolidated Financial Statements. We have focused our resources behind a plan to market our collective multi-channel advertising capabilities differentiated by our AI technology, the IntentKey, where we have a technological advantage and higher margins. If we are successful in implementing our plan, we expect to return to positive cash flows from operations. However, there is no assurance that we will be able to achieve this objective. As of June 30, 2024, we have over $2 million in cash and cash equivalents. Our net working capital deficit was approximately $2.8 million. We have encountered recurring losses and cash outflows from operations, which historically we have funded through equity offerings and debt facilities. In addition, our investment in internally developed software consists primarily of labor costs which are of a fixed nature. Through June 30, 2024, our accumulated deficit was $171.3 million. Management plans to support the Company’s future operations and capital expenditures primarily through cash raised from the sale of stock in May 2023 and cash generated from its credit facility until such time as we reach profitability. The credit facility is due upon demand and therefore there can be no assurances that sufficient borrowings will be available to support future operations until profitability is reached. Our collection period is less than 30 days and can also be used to meet accrued obligations. We believe our current cash position and credit facility will be sufficient to sustain operations for at least the next twelve months from the date of this filing. If our plan to grow the IntentKey product is unsuccessful, we may need to fund operations through private or public sales of securities, debt financings or partnering/licensing transactions over the long term.

Summary of Significant Accounti

Summary of Significant Accounting Policies	6 Months Ended
	Jun. 30, 2024
Summary of Significant Accounting Policies
Summary of Significant Accounting Policies	Note 2 – Summary of Significant Accounting Policies Basis of presentation The consolidated financial statements presented are for Inuvo and its subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2023, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States ("GAAP"). In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2023, which was filed with the SEC on February 29, 2024. Use of estimates The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to capitalized labor, goodwill and purchased intangible asset valuations and income tax valuation allowance. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material. Revenue Recognition We generate revenue by identifying audiences and presenting advertisements on behalf of our customers. We provide our products, technologies and services to Agencies & Brands and Platforms (large consolidators of advertising demand). Currently, revenue from our IntentKey products and services are primarily from Agencies & Brands, and revenue from our Bonfire products and services are primarily from Platforms. Our revenue is derived from the placements of advertisements across advertising channels, browsers, applications and devices. Pricing for those advertisement placements is typically either on a cost-per-click or cost per thousand impressions basis. Our revenue is a function of the number of advertisements placed combined with the price we obtain (using our technologies) for the placements made on behalf of our clients. We assume the risk associated of finding placements at a cost below that for which it had been sold. We recognize revenue when control of the contracted services or product is transferred to our customer, in an amount that reflects the consideration we expect to be entitled to in exchange for those services or products. We determine revenue recognition through (i) identification of a contract with a customer, (ii) identification of the performance obligations in the contract, (iii) determination of the transaction price, (iv) allocation of the transaction price to the performance obligations in the contract, and (v) recognition of revenue when or as the performance obligations are satisfied. For Agencies and Brands, the terms of an agreement are captured in an Insertion Order ("IO") where revenue is recognized upon delivery of services during the period covered by the IO. For Platforms, terms are generally captured in multi-year master service agreements and revenue is recognized based on the number of advertisements placed or clicked on in the period they occur. We settle advertisement placement prices with our customers net of any adjustments for quality. For the three-month period ended June 30, 2024, we generated $18,209,005 in revenue of which 82.8% was from Platforms and 17.2% from Agencies and Brands. For the three-month period ended June 30, 2023, we generated $16,651,405 in revenue of which 78.6% was from Platforms and 21.4% from Agencies and Brands. For the six-month period ended June 30, 2024, we generated $35,232,782 in revenue of which 83.4% was from Platforms and 16.6% from Agencies and Brands. For the six-month period ended June 30, 2023, we generated $28,498,845 in revenue of which 73.5% was from Platforms and 26.5% from Agencies and Brands. Customer concentration For the three-month period ending June 30, 2024, one Platform customer accounted for 72.9% of our overall revenue and for the six-month period ended June 30, 2024, 74.3% of our overall revenue. That same customer accounted for 53.1% of our gross accounts receivable balance as of June 30, 2024. As of December 31, 2023, the same customer accounted for 50.5% of our gross accounts receivable balance. Recently Issued Accounting Standards In November 2023, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2023-07, Segment In December 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures

Property and Equipment

Property and Equipment	6 Months Ended
	Jun. 30, 2024
Property and Equipment
Property and Equipment	Note 3 – Property and Equipment The net carrying value of property and equipment was as follows as of: June 30, 2024 December 31, 2023 Furniture and fixtures $ 293,152 $ 293,152 Equipment 1,159,987 1,292,528 Capitalized internal use and purchased software 17,056,639 16,159,517 Leasehold improvements 458,885 458,885 Subtotal 18,968,663 18,204,082 Less: accumulated depreciation and amortization (17,211,674 ) (16,523,294 ) Total $ 1,756,989 $ 1,680,788 During the three months ended June 30, 2024 and June 30, 2023, depreciation expense was $430,676 and $432,053, respectively. During the six months ended June 30, 2024 and June 30, 2023, depreciation expense was $857,754 and $824,954, respectively. During the three months ended June 30, 2024, we disposed of approximately $169 thousand of fully depreciated equipment that was no longer in use. As the equipment was fully depreciated, there was no cash inflow or outflow associated with this transaction, and no gain or loss was recorded.

Other Intangible Assets and Goo

Other Intangible Assets and Goodwill	6 Months Ended
	Jun. 30, 2024
Other Intangible Assets and Goodwill
Other Intangible Assets and Goodwill	Note 4 – Other Intangible Assets and Goodwill The following is a schedule of intangible assets and goodwill as of June 30, 2024: Term Carrying Value Accumulated Amortization and Impairment Net Carrying Value Year-to-date Amortization Customer list, Google 20 years $ 8,820,000 $ (5,439,000 ) $ 3,381,000 $ 220,500 Customer list, ReTargeter 5 years 1,931,250 (1,899,063 ) 32,187 193,125 Brand name, ReTargeter 5 years 643,750 (633,021 ) 10,729 64,375 Customer relationships 20 years 570,000 (211,375 ) 358,625 14,250 Trade names, web properties (1) - 390,000 — 390,000 — Intangible assets classified as long-term $ 12,355,000 $ (8,182,459 ) $ 4,172,541 $ 492,250 Goodwill, total - $ 9,853,342 $ — $ 9,853,342 $ — (1) The trade names related to our web properties have an indefinite life, and as such are not amortized. Amortization expense over the next five years and thereafter is as follows: 2024 (remainder of year) $ 277,667 2025 469,500 2026 469,500 2027 469,500 2028 469,500 Thereafter 1,626,874 Total $ 3,782,541 The following is a schedule of intangible assets and goodwill as of December 31, 2023: Term Carrying Value Accumulated Amortization and Impairment Net Carrying Value 2023 Amortization Customer list, Google 20 years $ 8,820,000 $ (5,218,500 ) $ 3,601,500 $ 441,000 Technology 5 years 3,600,000 (3,600,000 ) — — Customer list, ReTargeter 5 years 1,931,250 (1,705,938 ) 225,312 386,250 Customer list, all other 10 years 1,610,000 (1,610,000 ) — — Brand name, ReTargeter 5 years 643,750 (568,646 ) 75,104 128,750 Customer relationships 20 years 570,000 (197,125 ) 372,875 28,500 Trade names, web properties - 390,000 — 390,000 — Intangible assets classified as long-term $ 17,565,000 $ (12,900,209 ) $ 4,664,791 $ 984,500 Goodwill, total - $ 9,853,342 $ — $ 9,853,342 $ —

Bank Debt

Bank Debt	6 Months Ended
	Jun. 30, 2024
Bank Debt
Bank Debt	Note 5 – Bank Debt On March 1, 2023, we entered into Amendment No. 1 to Loan and Security Agreement and Collateral Documents (“Agreement”) with Mitsubishi HC Capital America, Inc., f/k/a/ Hitachi Capital America Corp. (“MHCA”). Under the terms of the Agreement, MHCA has provided us with a $5,000,000 line of credit commitment. We are permitted to borrow up to 85% of the aggregate Eligible Accounts Receivable, up to the maximum credit commitment of $5,000,000. We will pay MHCA monthly interest at the rate of 1.75% in excess of the Wall Street Journal Prime Rate. The principal and all accrued but unpaid interest are due on demand. In the event of a default under the terms of the Loan and Security Agreement, the interest rate increases to 6% greater than the interest rate in effect from time to time prior to a default. The Agreement contains certain affirmative and negative covenants to which we are also subject. We agreed to pay MHCA an amendment fee of $10,000 on issuance of the Agreement, and thereafter an annual commitment fee of $10,000. We are also obligated to pay MHCA a quarterly service fee of 0.20% on the monthly unused amount of the maximum credit line. If we terminate the Agreement before February 28, 2025, we are obligated to pay MHCA an exit fee of $25,000. The Loan and Security Agreement continues for an indefinite term. At June 30, 2024, the outstanding balances due under the Loan and Security Agreement was $0. Our borrowing capacity at June 30, 2024 was $5,000,000. All obligations to MHCA have been satisfied and the Agreement was terminated as of July 31, 2024.

Accrued Expenses and Other Curr

Accrued Expenses and Other Current Liabilities	6 Months Ended
	Jun. 30, 2024
Accrued Expenses and Other Current Liabilities
Accrued Expenses and Other Current Liabilities	Note 6 – Accrued Expenses and Other Current Liabilities The accrued expenses and other current liabilities consist of the following as of: June 30, 2024 December 31, 2023 Accrued marketing costs $ 4,255,119 $ 5,717,983 Accrued payroll and commission liabilities 1,325,369 1,544,460 Accrued expenses and other 2,009,943 622,960 Arkansas grant contingency — 35,000 Accrued taxes, current portion 10,241 6,076 Total $ 7,600,672 $ 7,926,479

Commitments

Commitments	6 Months Ended
	Jun. 30, 2024
Commitments
Commitments	Note 7 – Commitments On September 17, 2021, we signed a multi-year agreement with a business development partner to provide referral and support services to us. The agreement required an advance fee of $1.5 million with $300,000 recorded in other current assets. The advance is being amortized as marketing expenses over five years. As of June 30, 2024, $850,000 has been amortized and the total current and non-current balance is $650,000. As part of the agreement, we granted a warrant exercisable into 300,000 shares of our common stock, which vested over two years upon achieving certain performance metrics (see Note 10 - Stockholders' Equity). Additionally, we agreed to pay quarterly support fees upon reaching certain levels of operational activity. In April 2022, we agreed to Amendment No. 2 ("amendment") to the agreement. The amendment replaced the quarterly support fees with a commission on quarterly cumulative programmatic revenue. The amendment also revised the cumulative target media spend and the associated commission. In addition, effective September 26, 2023, Inuvo and the business development partner entered into an Offset Agreement whereby the parties agreed that the commission due to the partner be offset against the outstanding receivable balances due to Inuvo. We offset approximately $960,852 in commissions due to the partner against the outstanding receivable of $642,202. The total amount of commission recognized, net of the $67 thousand commission adjustment per our offset agreement, for the year ended December 31, 2023 was approximately $52 thousand. Commission expense of approximately $17 thousand was recognized for the six months ended June 30, 2024.

Income Taxes

Income Taxes	6 Months Ended
	Jun. 30, 2024
Income Taxes
Income Taxes	Note 8 – Income Taxes As of June 30, 2024, we have $5 thousand deferred income tax expense and incur only the minimum state taxes which are included in operating expenses. We have deferred tax assets of $42,619,514. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation allowance of $41,543,303 for the deferred tax assets that may not be realized as of June 30, 2024. We also have deferred tax liabilities totaling $1,170,800 as of June 30, 2024, related to intangible assets acquired in March 2012 and February 2017. These balances are presented as a net deferred tax liability of $94,589 composed of indefinite lived intangible assets. As of December 31, 2023, the Company has a net deferred tax liability of $89,238. The net deferred tax liability is due to goodwill and trade name that are amortized for tax purposes both of which are not being amortized for book purposes.

StockBased Compensation

StockBased Compensation	6 Months Ended
	Jun. 30, 2024
StockBased Compensation
Stock-Based Compensation	Note 9 – Stock-Based Compensation We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. During the 2024 and 2023 periods, we granted restricted stock units ("RSUs") from the 2017 Equity Compensation Plan, as amended (“2017 ECP”). RSU vesting periods are generally up to three years and/or based upon achieving certain financial targets. As of June 30, 2024, the total number of authorized shares of our common stock under the 2017 ECP was 24,550,000. Compensation Expense For the six months ended June 30, 2024 and June 30, 2023, we recorded stock-based compensation expense for all equity incentive plans of $714,993 and $935,145, respectively. Total compensation cost not yet recognized at June 30, 2024 was $2,180,386, which will be recognized over the next three years. The following table summarizes the stock grants outstanding under 2017 ECP for the three months ended June 30, 2024: Options Outstanding RSUs Outstanding Options and RSUs Exercised Available Shares Total Awards Authorized Total — 6,960,020 9,930,783 7,659,197 24,550,000 The fair value of restricted stock units is determined using market value of the common stock on the date of the grant. The fair value of stock options is determined using the Black-Scholes-Merton valuation model. The use of this valuation model involves assumptions that are judgmental and highly sensitive in the determination of compensation expense and include the expected life of the option, stock price volatility, risk-free interest rate, dividend yield, exercise price, and forfeiture rate. Forfeitures are estimated at the time of valuation and reduce expense ratably over the vesting period. The forfeiture rate, which is estimated at a weighted average of 0% of unvested options outstanding, is adjusted periodically based on the extent to which actual forfeitures differ, or are expected to differ, from the previous estimate. There were no stock option awards outstanding as of the six months ended June 30, 2024. The following table summarizes the activities for our RSUs for the six months ended June 30, 2024: RSUs Number of Shares Weighted Average Grant Date Fair Value Outstanding, beginning of period 7,010,016 $ 0.48 Granted 3,330,000 $ 0.41 Vested (3,296,662 ) $ 0.64 Cancelled (83,334 ) $ 0.52 Outstanding, end of period 6,960,020 $ 0.37

Stockholders Equity

Stockholders Equity	6 Months Ended
	Jun. 30, 2024
Stockholders Equity
Stockholders' Equity	Note 10 – Stockholders' Equity Warrants On September 17, 2021, we signed an agreement with a marketing platform and consulting company to provide referral and support services to us for a period of five years (see Note 7 - Commitments). As part of that agreement, we granted a warrant exercisable into 300,000 shares of our common stock at an exercise price of $0.72 per share and vests in two tranches when certain performance metrics are achieved. The warrant was valued using the Black Scholes option pricing model at a total of $149,551 based on a seven-year term, an implied volatility of 100%, a risk-free equivalent yield of 1.17%, and a stock price of $0.71. The warrant is classified as equity and will be expensed on a ratable basis over the vesting period of each tranche. On August 31, 2022, 85,862 shares vested in accordance with the contracted performance criteria. On August 31, 2023, 21,136 shares vested in accordance with the contracted performance criteria. For the second tranche, we reversed approximately $7.9 thousand for the year ended December 31, 2023 due to a change in the probability of performance criteria being achieved. In accordance with our agreement, after the second anniversary of the Original Issue Date, any interests in Warrant shares that have not vested pursuant to the terms and conditions of the agreement shall be deemed forfeited and shall never become exercisable. At the period ended December 31, 2023, approximately 193 thousand shares have been forfeited. As of the period ended June, 30, 2024, there are 107 thousand vested shares outstanding. Earnings per Share For the three and six months ended June 30, 2024 and 2023, we generated a net loss from continuing operations and as a result, any potential common shares are anti-dilutive.

Leases

Leases	6 Months Ended
	Jun. 30, 2024
Leases
Leases	Note 11 – Leases We have entered into operating and finance leases primarily for real estate and equipment rental. These leases have terms which range from three years to five years, and often include one or more options to renew or in the case of equipment rental, to purchase the equipment. These operating and finance leases are listed as separate line items on our consolidated balance sheets and represent our right to use the underlying asset for the lease term. Our obligation to make lease payments is also listed as separate line items on our consolidated balance sheets. As of June 30, 2024 and December 31, 2023, total operating and financed right-of-use assets were $1,029,164 and $36,449, and $805,786 and $72,560, respectively. For the six months ended June 30, 2024 and 2023, we recorded $36,115 and $58,013, respectively, in amortization expense related to finance leases. In May 2023, we entered into an agreement to lease 4,128 square feet of office space in San Jose, CA commencing on September 1, 2023. The lease has a term of sixty-five months with an abatement period of five months and will cost approximately $208,000 during its first year. Thereafter, the lease payments increase by 3% annually. In January 2024, we amended and renewed our lease at our corporate headquarters in Little Rock, Arkansas. The lease was extended for thirty-six months commencing on February 1, 2024 and expiring on January 31, 2027 and will cost approximately $127,000 during its first year. Thereafter, the lease payments increase by 2% annually. Because the rate implicit in each lease is not readily determinable, we use our incremental borrowing rate to determine the present value of the lease payments. Information related to our operating lease liabilities for the period ended June 30, 2024 are as follows: For the Three Months Ended June 30, For the Six Months Ended June 30, Cash paid for operating lease liabilities $ 91,908 $ 148,272 Minimum future lease payments ended June 30, 2024 2024 (remainder of year) 170,479 2025 349,194 2026 354,565 2027 237,867 2028 233,727 Thereafter 19,525 1,365,357 Less imputed interest (251,323 ) Total lease liabilities $ 1,114,034 Weighted-average remaining lease term 3.2 years Weighted-average discount rate 10.5 % Information related to our financed lease liabilities for the period ended June 30, 2024 are as follows: For the Three Months Ended June 30, For the Six Months Ended June 30, Cash paid for finance lease liabilities $ 18,321 $ 35,671 Minimum future lease payments ended June 30, 2024 2024 (remainder of the year) 15,618 2025 18,491 34,109 Less imputed interest (765 ) Total lease liabilities $ 33,344 Weighted-average remaining lease term 1.2 years Weighted-average discount rate 6.25 %

Allowance for Credit Losses

Allowance for Credit Losses	6 Months Ended
	Jun. 30, 2024
Allowance for Credit Losses
Allowance for Credit Losses	Note 12 – Allowance for Credit Losses The activity in the allowance for doubtful accounts was as follows during the six-month period ended June 30, 2024 and the year ended December 31, 2023: 2024 2023 Balance at the beginning of the year $ 1,645,045 $ 1,440,678 Adjustment to expected losses on accounts receivable (1,354,533 ) 786,549 Charge-offs (62,587 ) (582,189 ) Recoveries 4,700 7 Ending Balance $ 232,625 $ 1,645,045 The allowance for doubtful accounts at June 30, 2024 was $232,625, a decrease of $1,412,420, from December 31, 2023. During 2024, we made an adjustment to the expected losses for accounts receivable for a balance due from a former client in 2022 that now pays consistently, has significantly reduced its outstanding amount owed and is expected to pay the remaining amount due.

Subsequent Events

Subsequent Events	6 Months Ended
	Jun. 30, 2024
Subsequent Events
Subsequent Event	Note 13 – Subsequent Events On July 30, 2024, we entered into a Financing and Security Agreement and Collateral Documents (“ Financing Agreement”) with SLR Digital Finance LLC (“SLR”). Under the terms of the Financing Agreement, SLR has provided us with a $10,000,000 line of credit commitment. We are permitted to borrow up to 90% of eligible accounts receivable under the Financing Agreement, up to the maximum credit commitment of $10,000,000. We will pay SLR monthly interest at the rate of 1.0% in excess of the Prime Rate but not less than 7%. The Financing Agreement has a three year term. The Financing Agreement contains certain affirmative and negative covenants to which we are also subject. We agreed to pay SLR an annual facility fee of 0.80% of the maximum credit commitment. We also agreed to pay a minimum utilization amount of the interest rate multiplied by difference between $500,000 and the average daily outstanding loan during a month. We are obligated to pay SLR a monthly service fee of 0.15% on of the average net amount of outstanding loans during each month. If we terminate the Financing Agreement prior to the second anniversary of the Effective Date, an amount equal to 1.0% of the maximum credit commitment will be due as an early termination payment and if we terminate after the second anniversary of the Effective Date but prior to the end of the term, an amount equal to 0.25% of the maximum credit commitment will be due. Repayment of the financing agreement will be made through collections from eligible accounts receivable.

Summary of Significant Accoun_2

Summary of Significant Accounting Policies (Policies)	6 Months Ended
	Jun. 30, 2024
Summary of Significant Accounting Policies
Basis of presentation	The consolidated financial statements presented are for Inuvo and its subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2023, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States ("GAAP"). In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2023, which was filed with the SEC on February 29, 2024.
Use of estimates	The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to capitalized labor, goodwill and purchased intangible asset valuations and income tax valuation allowance. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.
Revenue recognition	We generate revenue by identifying audiences and presenting advertisements on behalf of our customers. We provide our products, technologies and services to Agencies & Brands and Platforms (large consolidators of advertising demand). Currently, revenue from our IntentKey products and services are primarily from Agencies & Brands, and revenue from our Bonfire products and services are primarily from Platforms. Our revenue is derived from the placements of advertisements across advertising channels, browsers, applications and devices. Pricing for those advertisement placements is typically either on a cost-per-click or cost per thousand impressions basis. Our revenue is a function of the number of advertisements placed combined with the price we obtain (using our technologies) for the placements made on behalf of our clients. We assume the risk associated of finding placements at a cost below that for which it had been sold. We recognize revenue when control of the contracted services or product is transferred to our customer, in an amount that reflects the consideration we expect to be entitled to in exchange for those services or products. We determine revenue recognition through (i) identification of a contract with a customer, (ii) identification of the performance obligations in the contract, (iii) determination of the transaction price, (iv) allocation of the transaction price to the performance obligations in the contract, and (v) recognition of revenue when or as the performance obligations are satisfied. For Agencies and Brands, the terms of an agreement are captured in an Insertion Order ("IO") where revenue is recognized upon delivery of services during the period covered by the IO. For Platforms, terms are generally captured in multi-year master service agreements and revenue is recognized based on the number of advertisements placed or clicked on in the period they occur. We settle advertisement placement prices with our customers net of any adjustments for quality. For the three-month period ended June 30, 2024, we generated $18,209,005 in revenue of which 82.8% was from Platforms and 17.2% from Agencies and Brands. For the three-month period ended June 30, 2023, we generated $16,651,405 in revenue of which 78.6% was from Platforms and 21.4% from Agencies and Brands. For the six-month period ended June 30, 2024, we generated $35,232,782 in revenue of which 83.4% was from Platforms and 16.6% from Agencies and Brands. For the six-month period ended June 30, 2023, we generated $28,498,845 in revenue of which 73.5% was from Platforms and 26.5% from Agencies and Brands.
Customer concentration	For the three-month period ending June 30, 2024, one Platform customer accounted for 72.9% of our overall revenue and for the six-month period ended June 30, 2024, 74.3% of our overall revenue. That same customer accounted for 53.1% of our gross accounts receivable balance as of June 30, 2024. As of December 31, 2023, the same customer accounted for 50.5% of our gross accounts receivable balance.
Recently Issued Accounting Standards	In November 2023, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2023-07, Segment In December 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures

Property and Equipment (Tables)

Property and Equipment (Tables)	6 Months Ended
	Jun. 30, 2024
Property and Equipment
Net Carrying Value of Property and Equipment	June 30, 2024 December 31, 2023 Furniture and fixtures $ 293,152 $ 293,152 Equipment 1,159,987 1,292,528 Capitalized internal use and purchased software 17,056,639 16,159,517 Leasehold improvements 458,885 458,885 Subtotal 18,968,663 18,204,082 Less: accumulated depreciation and amortization (17,211,674 ) (16,523,294 ) Total $ 1,756,989 $ 1,680,788

Other Intangible Assets and G_2

Other Intangible Assets and Goodwill (Tables)	6 Months Ended
	Jun. 30, 2024
Other Intangible Assets and Goodwill
Schedule of intangible assets and goodwill	Term Carrying Value Accumulated Amortization and Impairment Net Carrying Value Year-to-date Amortization Customer list, Google 20 years $ 8,820,000 $ (5,439,000 ) $ 3,381,000 $ 220,500 Customer list, ReTargeter 5 years 1,931,250 (1,899,063 ) 32,187 193,125 Brand name, ReTargeter 5 years 643,750 (633,021 ) 10,729 64,375 Customer relationships 20 years 570,000 (211,375 ) 358,625 14,250 Trade names, web properties (1) - 390,000 — 390,000 — Intangible assets classified as long-term $ 12,355,000 $ (8,182,459 ) $ 4,172,541 $ 492,250 Goodwill, total - $ 9,853,342 $ — $ 9,853,342 $ — Term Carrying Value Accumulated Amortization and Impairment Net Carrying Value 2023 Amortization Customer list, Google 20 years $ 8,820,000 $ (5,218,500 ) $ 3,601,500 $ 441,000 Technology 5 years 3,600,000 (3,600,000 ) — — Customer list, ReTargeter 5 years 1,931,250 (1,705,938 ) 225,312 386,250 Customer list, all other 10 years 1,610,000 (1,610,000 ) — — Brand name, ReTargeter 5 years 643,750 (568,646 ) 75,104 128,750 Customer relationships 20 years 570,000 (197,125 ) 372,875 28,500 Trade names, web properties - 390,000 — 390,000 — Intangible assets classified as long-term $ 17,565,000 $ (12,900,209 ) $ 4,664,791 $ 984,500 Goodwill, total - $ 9,853,342 $ — $ 9,853,342 $ —
Schedule of Amortization Expense	2024 (remainder of year) $ 277,667 2025 469,500 2026 469,500 2027 469,500 2028 469,500 Thereafter 1,626,874 Total $ 3,782,541

Accrued Expenses and Other Cu_2

Accrued Expenses and Other Current Liabilities (Tables)	6 Months Ended
	Jun. 30, 2024
Accrued Expenses and Other Current Liabilities
Schedule of Accrued Expenses and Other Current Liabilities	June 30, 2024 December 31, 2023 Accrued marketing costs $ 4,255,119 $ 5,717,983 Accrued payroll and commission liabilities 1,325,369 1,544,460 Accrued expenses and other 2,009,943 622,960 Arkansas grant contingency — 35,000 Accrued taxes, current portion 10,241 6,076 Total $ 7,600,672 $ 7,926,479

StockBased Compensation (Tables

StockBased Compensation (Tables)	6 Months Ended
	Jun. 30, 2024
StockBased Compensation
Schedule of Stock Grants Outstanding	Options Outstanding RSUs Outstanding Options and RSUs Exercised Available Shares Total Awards Authorized Total — 6,960,020 9,930,783 7,659,197 24,550,000
Schedule of Stock Option Award Activity	RSUs Number of Shares Weighted Average Grant Date Fair Value Outstanding, beginning of period 7,010,016 $ 0.48 Granted 3,330,000 $ 0.41 Vested (3,296,662 ) $ 0.64 Cancelled (83,334 ) $ 0.52 Outstanding, end of period 6,960,020 $ 0.37

Leases (Tables)

Leases (Tables)	6 Months Ended
	Jun. 30, 2024
Leases
Schedule of Operating Lease Liability	For the Three Months Ended June 30, For the Six Months Ended June 30, Cash paid for operating lease liabilities $ 91,908 $ 148,272 Minimum future lease payments ended June 30, 2024 2024 (remainder of year) 170,479 2025 349,194 2026 354,565 2027 237,867 2028 233,727 Thereafter 19,525 1,365,357 Less imputed interest (251,323 ) Total lease liabilities $ 1,114,034 Weighted-average remaining lease term 3.2 years Weighted-average discount rate 10.5 %
Schedule of Finance Lease Liability	For the Three Months Ended June 30, For the Six Months Ended June 30, Cash paid for finance lease liabilities $ 18,321 $ 35,671 Minimum future lease payments ended June 30, 2024 2024 (remainder of the year) 15,618 2025 18,491 34,109 Less imputed interest (765 ) Total lease liabilities $ 33,344 Weighted-average remaining lease term 1.2 years Weighted-average discount rate 6.25 %

Allowance for Credit Losses (Ta

Allowance for Credit Losses (Tables)	6 Months Ended
	Jun. 30, 2024
Allowance for Credit Losses
Schedule of doubtful accounts	2024 2023 Balance at the beginning of the year $ 1,645,045 $ 1,440,678 Adjustment to expected losses on accounts receivable (1,354,533 ) 786,549 Charge-offs (62,587 ) (582,189 ) Recoveries 4,700 7 Ending Balance $ 232,625 $ 1,645,045

Organization and Business (Deta

Organization and Business (Details Narrative) - USD ($)		1 Months Ended
	May 07, 2024	May 30, 2023	Jul. 30, 2024	Jun. 30, 2024
Cash, cash equivalents, and short-term marketable securities				$ 2,000,000
Net working capital deficit				(2,800,000)
Accumulated deficit				$ (171,300,000)
Subsequent Events [Member] | SLR Digital Finance LLC [Member] | Debt Covenant Period One [Member]
Line of credit facility, maximum borrowing capacity			$ 10,000,000
Sales Agreement [Member]
Sale of stock, consideration received on transaction, authorized amount	$ 15,000,000
Commission fee, percentage	3%
Registered Direct Offering Member
Consideration received on transaction		$ 4,000,000
Shares issued in registered direct offering (in shares) | shares		16,000,000

Summary of Significant Accoun_3

Summary of Significant Accounting Policies (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Net revenue	$ 18,209,005	$ 16,651,405	$ 35,232,782	$ 28,498,845
Customer One [Member] | Customer Concentration Risk [Member] | Sales Revenue Net [Member]
Percentage of concentration risk	72.90%		74.30%
Customer One [Member] | Customer Concentration Risk [Member] | Accounts Receivable [Member]
Percentage of concentration risk			53.10%		50.50%

Property and Equipment (Details

Property and Equipment (Details) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Less: accumulated depreciation and amortization	$ (17,211,674)	$ (16,523,294)
Subtotal	18,968,663	18,204,082
Total	1,756,989	1,680,788
Equipment
Subtotal	1,159,987	1,292,528
Capitalized internal use and purchased software
Subtotal	17,056,639	16,159,517
Leasehold improvements
Subtotal	458,885	458,885
Registered Direct Offering Member
Subtotal	$ 293,152	$ 293,152

Property and Equipment (Detai_2

Property and Equipment (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Property and Equipment
Depreciation expense	$ 430,676	$ 432,053	$ 857,754	$ 824,954

Other Intangible Assets and G_3

Other Intangible Assets and Goodwill (Details) - USD ($)	6 Months Ended	12 Months Ended
	Jun. 30, 2024	Dec. 31, 2023
Goodwill total, Carrying Value	$ 9,853,342	$ 9,853,342
Goodwill total, Net Carrying Value	9,853,342	9,853,342
Intangible assets classified as long-term
Carrying Value	12,355,000	17,565,000
Accumulated Amortization and Impairment	(8,182,459)	(12,900,209)
Net Carrying Value	4,172,541	4,664,791
Amortization of Intangible Assets	492,250	984,500
Net Carrying Value	3,782,541
Trade names, web properties
Intangible assets classified as long-term
Amortization of Intangible Assets	0	0
Carrying Value	390,000	390,000
Accumulated Amortization and Impairment	0	0
Net Carrying Value	390,000	390,000
Accumulated Amortization and Impairment	0	0
Customer list, Google
Intangible assets classified as long-term
Amortization of Intangible Assets	$ 220,500	$ 441,000
Term	20 years	20 years
Carrying Value	$ 8,820,000	$ 8,820,000
Accumulated Amortization and Impairment	(5,439,000)	(5,218,500)
Net Carrying Value	3,381,000	3,601,500
Accumulated Amortization and Impairment	(5,439,000)	(5,218,500)
Customer list, ReTargeter
Intangible assets classified as long-term
Amortization of Intangible Assets	$ 193,125	$ 386,250
Term	5 years	5 years
Carrying Value	$ 1,931,250	$ 1,931,250
Accumulated Amortization and Impairment	(1,899,063)	(1,705,938)
Net Carrying Value	32,187	225,312
Accumulated Amortization and Impairment	(1,899,063)	(1,705,938)
Brand name, ReTargeter
Intangible assets classified as long-term
Amortization of Intangible Assets	$ 64,375	$ 128,750
Term	5 years	5 years
Carrying Value	$ 643,750	$ 643,750
Accumulated Amortization and Impairment	(633,021)	(568,646)
Net Carrying Value	10,729	75,104
Accumulated Amortization and Impairment	(633,021)	(568,646)
Customer relationships
Intangible assets classified as long-term
Amortization of Intangible Assets	$ 14,250	$ 28,500
Term	20 years	20 years
Carrying Value	$ 570,000	$ 570,000
Accumulated Amortization and Impairment	(211,375)	(197,125)
Net Carrying Value	358,625	372,875
Accumulated Amortization and Impairment	$ (211,375)	(197,125)
Technology [Member]
Intangible assets classified as long-term
Amortization of Intangible Assets		$ 0
Term		5 years
Carrying Value		$ 3,600,000
Accumulated Amortization and Impairment		(3,600,000)
Net Carrying Value		0
Accumulated Amortization and Impairment		(3,600,000)
Customer List All Other [Member]
Intangible assets classified as long-term
Amortization of Intangible Assets		$ 0
Term		10 years
Carrying Value		$ 1,610,000
Accumulated Amortization and Impairment		(1,610,000)
Net Carrying Value		0
Accumulated Amortization and Impairment		$ (1,610,000)

Other Intangible Assets and G_4

Other Intangible Assets and Goodwill (Details 1)	Jun. 30, 2024 USD ($)
Other Intangible Assets and Goodwill
2024 (remainder of year)	$ 277,667
2025	469,500
2026	469,500
2027	469,500
2028	469,500
Thereafter	1,626,874
Total	$ 3,782,541

Bank Debt (Details Narrative)

Bank Debt (Details Narrative) - Hitachi Capital America Corp. - USD ($)	Mar. 01, 2023	Jun. 30, 2024
Amendment fee		$ 10,000
Annual commitment fee amount	$ 10,000
Quarterly service fee (as a percentage)	0.20%
Outstanding balance		0
Debt Covenant Period One
Exit fee		5,000,000
Debt Covenant Period Two
Exit fee		25,000
Loan and Security Agreement
Line of credit facility, maximum borrowing capacity	$ 5,000,000
Stated interest rate	1.75%
Debt instrument, default interest rate	6%
Loan and Security Agreement | Maximum
Line of credit facility, maximum borrowing capacity		$ 5,000,000
Percentage of aggregate eligible accounts receivable	85%

Accrued Expenses and Other Cu_3

Accrued Expenses and Other Current Liabilities (Details) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Accrued Expenses and Other Current Liabilities
Accrued marketing costs	$ 4,255,119	$ 5,717,983
Accrued payroll and commission liabilities	1,325,369	1,544,460
Accrued expenses and other	2,009,943	622,960
Arkansas grant contingency	0	35,000
Accrued taxes, current portion	10,241	6,076
Total	$ 7,600,672	$ 7,926,479

Commitments (Details Narrative)

Commitments (Details Narrative) - USD ($)		1 Months Ended	6 Months Ended	12 Months Ended
	Sep. 17, 2021	Sep. 26, 2023	Jun. 30, 2024	Dec. 31, 2023
Referral and support services agreement advance	$ 1,500,000		$ 350,000	$ 500,000
Referral agreement term	five years
Amortization of referral agreement as marketing expense			850,000
Number of securities called by each warrant or right (in shares)	300,000
Vesting period	two years
Reduction in commission expense				67,000
Commission expense			17,000	$ 52,000
Commission offset amount		$ 960,852
Outstanding receivable amount		$ 642,202
Other Current Assets
Referral and support services agreement advance			$ 650,000,000

Income Taxes (Details Narrative

Income Taxes (Details Narrative) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Income Taxes
Current income tax expense	$ 5,000
Deferred tax asset	42,619,514
Valuation allowance	41,543,303
Deferred tax liability	1,170,800
Net deferred tax liability composed of indefinite lived intangible assets	$ 94,589	$ 89,238

Stock Based Compensation (Detai

Stock Based Compensation (Details) - shares	Jun. 30, 2024	Dec. 31, 2023
StockBased Compensation
Options Outstanding	0
RSUs Outstanding	6,960,020	7,010,016
Options and RSUs Exercised	9,930,783
Available Shares	7,659,197
Total Awards Authorized	24,550,000

Stock Based Compensation (Det_2

Stock Based Compensation (Details 1) - $ / shares	1 Months Ended	6 Months Ended
	Aug. 31, 2022	Jun. 30, 2024
StockBased Compensation
Outstanding beginning balance		7,010,016
Granted		3,330,000
Vested	(85,862)	(3,296,662)
Cancelled		(83,334)
Outstanding ending balance		6,960,020
Weighted Average Grant Date Fair Value, beginning balance		$ 0.48
Weighted Average Grant Date Fair Value, Granted		0.41
Weighted Average Grant Date Fair Value, Vested		0.64
Weighted Average Grant Date Fair Value, Cancelled		0.52
Weighted Average Grant Date Fair Value, ending balance		$ 0.37

Stock Based Compensation (Det_3

Stock Based Compensation (Details Narrative) - USD ($)	3 Months Ended				6 Months Ended
	Jun. 30, 2024	Mar. 31, 2024	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2024	Jun. 30, 2023
StockBased Compensation
Number of shares reserved for issuance (in shares)	24,550,000				24,550,000
Stock based compensation expence	$ 318,681	$ 396,312	$ 503,061	$ 432,084	$ 714,993	$ 935,145
Compensation cost related to non vested awards not yet recognized	$ 2,180,386				$ 2,180,386
Weighted average forfeiture rate					0%

Stockholders Equity (Details Na

Stockholders Equity (Details Narrative) - USD ($)		1 Months Ended		6 Months Ended	12 Months Ended
	Sep. 17, 2021	Aug. 31, 2023	Aug. 31, 2022	Jun. 30, 2024	Dec. 31, 2023
Referral agreement term	five years
Class of warrant or right, term	seven-year
Class of warrant or right, granted in period (in shares)	300,000
Exercise price of warrant (in usd per share)	$ 0.72
Number of tranches	two tranches
Warrants outstanding (in shares)	$ 149,551
Shares vested (in shares)			85,862	3,296,662
Shares vested reversed due hange in the probability of performance criteria					$ 7,900
Forfeited (in shares)				193,000
Shares vested		21,136		107,000
Measurement Input, Implied Volatility
Warrants outstanding, measurement input	100%
Measurement Input, Risk-free Yield
Warrants outstanding, measurement input	1.17%
Measurement Input, Share Price
Warrants outstanding, measurement input	$ 0.71

Leases (Details)

Leases (Details)	3 Months Ended	6 Months Ended
	Jun. 30, 2024 USD ($)	Jun. 30, 2024 USD ($)
Leases
Cash paid for operating lease liabilities	$ 91,908	$ 148,272
Weighted-average discount rate	10.50%	10.50%
Weighted-average remaining lease term		3 years 2 months 12 days
Minimum future lease payments ended September 30, 2023
2024 (remainder of year)	$ 170,479	$ 170,479
2025	349,194	349,194
2026	354,565	354,565
2027	237,867	237,867
2028	233,727	233,727
Thereafter	19,525	19,525
Payments due	1,365,357	1,365,357
Less imputed interest	(251,323)	(251,323)
Total lease liabilities	$ 1,114,034	$ 1,114,034

Leases (Details 1)

Leases (Details 1)	3 Months Ended	6 Months Ended
	Jun. 30, 2024 USD ($)	Jun. 30, 2024 USD ($)
Leases
Cash paid for finance lease liabilities	$ 18,321	$ 35,671
Weighted-average remaining lease terms		1 year 2 months 12 days
Weighted-average discount rate	6.25%	6.25%
Minimum future lease payments ended September 30, 2023
2024 (remainder of the year)	$ 15,618	$ 15,618
2025	18,491	18,491
Payments due	34,109	34,109
Less imputed interest	(765)	(765)
Total lease liabilities	$ 33,344	$ 33,344

Leases (Details Narrative)

Leases (Details Narrative)			6 Months Ended
	Feb. 02, 2024	Sep. 01, 2023 USD ($) ft²	Jun. 30, 2024 USD ($)	Jun. 30, 2023 USD ($)	Feb. 01, 2024 USD ($)	Dec. 31, 2023 USD ($)
Right of use assets - operating lease			$ 1,029,164			$ 805,786
Right of use assets - finance lease			$ 36,449			$ 72,560
Office space (square feet) | ft²		4,128
Lease term	thirty-six months	sixty-five months
Abatement period		five months
Date of expiry			Jan. 31, 2027
Expected lease expense for first year		$ 208,000			$ 127,000
Annual percentage increase in lease payments		3%			2%
Depreciation-Right of Use Assets - Financing			$ 36,115	$ 58,013
Minimum
Term of contract			three years
Maximum
Term of contract			five years

Allowance for Credit Losses (De

Allowance for Credit Losses (Details) - USD ($)	6 Months Ended	12 Months Ended
	Jun. 30, 2024	Dec. 31, 2023
Allowance for Credit Losses
Balance at the beginning of the year	$ 1,645,045	$ 1,440,678
Adjustment to expected losses on accounts receivable	(1,354,533)	786,549
Charge-offs	(62,587)	(582,189)
Recoveries	4,700	7
Balance at the end of the year	$ 232,625	$ 1,645,045

Allowance for Credit Losses (_2

Allowance for Credit Losses (Details Narrative) - USD ($)	12 Months Ended
	Dec. 31, 2023	Jun. 30, 2024	Mar. 31, 2024	Dec. 31, 2022	Dec. 31, 2021
Allowance for Credit Losses
Allowance for doubtful accounts	$ 1,645,045	$ 232,625	$ 487,158	$ 1,440,678	$ 202,904
Decrease Allowance for doubtful accounts	$ 1,412,420

Subsequent Events (Details Narr

Subsequent Events (Details Narrative) - Subsequent Events [Member] - SLR Digital Finance LLC [Member]	1 Months Ended
	Jul. 30, 2024 USD ($)
Debt Covenant Period One
Line of credit facility, maximum borrowing capacity	$ 10,000,000
Loan And Security Credit Agreement [Member]
Line of credit facility, borrowing capacity	10,000,000
Outstanding loan amount	$ 500,000
Percentage of aggregate eligible accounts receivable	90%
Interest rate Description	SLR monthly interest at the rate of 1.0% in excess of the Prime Rate but not less than 7%
Quarterly service fee (as a percentage)	0.80%
Monthly service fee (as a percentage)	0.15%