The E.W. Scripps Company (SSP) 10-K 2004 FY Annual report

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2004

Commission File Number 0-16914

THE E. W. SCRIPPS COMPANY

(Exact name of registrant as specified in its charter)

Ohio	31-1223339
(State or other jurisdiction of incorporation or organization)	(IRS Employer Identification Number)

312 Walnut Street Cincinnati, Ohio	45202
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code: (513) 977-3000

Title of each class	Name of each exchange on which registered
Securities registered pursuant to Section 12(b) of the Act: Class A Common Shares, $.01 par value	New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:

Not applicable

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  x    No  ¨

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  ¨

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Act).    Yes  x    No  ¨

The aggregate market value of Class A Common Shares of the Registrant held by non-affiliates of the Registrant, based on the $52.50 per share closing price for such stock on June 30, 2004, was approximately $4,266,000,000. All Class A Common Shares beneficially held by executives and directors of the registrant and The Edward W. Scripps Trust have been deemed, solely for the purpose of the foregoing calculation, to be held by affiliates of the registrant. There is no active market for our common voting shares.

As of February 18, 2005, there were 126,590,398 of the Registrant’s Class A Common Shares, $.01 par value per share, outstanding and 36,668,226 of the Registrant’s Common Voting Shares, $.01 par value per share, outstanding.

Certain information required for Part III of this report is incorporated herein by reference to the proxy statement for the 2005 annual meeting of shareholders.

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Index to The E. W. Scripps Company

Annual Report on Form 10-K for the

Year Ended December 31, 2004

Item No.		Page
Additional Information		3
Forward-Looking Statements		3
PART I
1.	Business
	Newspapers	3
	Scripps Networks	5
	Broadcast Television	7
	Shop At Home	9
	Licensing and Other Media	10
	Employees	10
2.	Properties	10
3.	Legal Proceedings	10
4.	Submission of Matters to a Vote of Security Holders	10
PART II
5.	Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchase of Equity Securities	12
6.	Selected Financial Data	12
7.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	12
7A.	Quantitative and Qualitative Disclosures About Market Risk	12
8.	Financial Statements and Supplementary Data	12
9.	Changes in and Disagreements with Accountants on Accounting and Financial Disclosure	12
9A.	Controls and Procedures	12
9B.	Other Information	12
PART III
10.	Directors and Executive Officers of the Registrant	13
11.	Executive Compensation	13
12.	Security Ownership of Certain Beneficial Owners and Management	13
13.	Certain Relationships and Related Transactions	13
14.	Principal Accountant Fees and Services	13
PART IV
15.	Exhibits, and Financial Statement Schedules	13

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As used in this Annual Report on Form 10-K, the terms “Scripps,” “we,” “our” or “us” may, depending on the context, refer to The E. W. Scripps Company, to one or more of its consolidated subsidiary companies, or to all of them taken as a whole.

Additional Information

You can inspect and copy, at prescribed rates, our annual, quarterly and current reports, proxy statements and other information filed with the Securities and Exchange Commission (“SEC”) at the public reference facilities of the SEC at Room 1024, 450 Fifth Street N.W., Washington D.C., 20549. You can obtain information on the operation of the public reference facilities by calling the SEC at 1-800-SEC-0330. The SEC also maintains an Internet site (www.sec.gov) containing reports, proxy statements and other information. You can also inspect and copy the reports we file at the offices of the New York Stock Exchange, on which our Class A Common Shares are listed, at 20 Broad Street, New York, New York, 10005.

Our Company Web site is www.scripps.com. Copies of all of our SEC filings filed or furnished pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 1934 are available free of charge on this Web site as soon as reasonably practicable after we electronically file the material with, or furnish it to, the SEC. Our Web site also includes copies of the charters for our Compensation, Nominating & Governance and Audit Committees, our Corporate Governance Principles, our Insider Trading Policy, our Ethics Policy and our Code of Ethics for CEO and Senior Financial Officers. All of these documents are also available to shareholders in print upon request.

Forward-Looking Statements

Our Annual Report on Form 10-K contains certain forward-looking statements that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties that could cause actual results to differ materially from the expectations expressed in the forward-looking statements. Such risks, trends and uncertainties, which in most instances are beyond our control, include changes in advertising demand and other economic conditions; consumers’ taste; newsprint prices; program costs; labor relations; technological developments; competitive pressures; interest rates; regulatory rulings; and reliance on third-party vendors for various products and services. The words “believe”, “expect”, “anticipate”, “estimate”, “intend” and similar expressions identify forward-looking statements. All forward-looking statements, which are as of the date of this filing, should be evaluated with the understanding of their inherent uncertainty. We undertake no obligation to publicly update any forward-looking statements to reflect events or circumstances after the date the statement is made.

PART I

Item 1. Business

We are a diverse media concern with interests in newspaper publishing, national lifestyle television networks (“Scripps Networks”), broadcast television, television-retailing (“Shop At Home”), interactive media and licensing and syndication. All of our media businesses provide content and advertising services via the Internet.

Financial information for each of our business segments can be found under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” beginning on page F-10 of this Form 10-K and in Note 1 on page F-27 and Note 16 on page F-43 of this Form 10-K.

Newspapers

We operate daily and community newspapers in 19 markets in the United States. Four of our newspapers are operated pursuant to the terms of joint operating agreements (“JOA”). We also own and operate the Washington-based Scripps Media Center, home to the Scripps Howard News Service, a supplemental wire service covering stories in the capital, other parts of the United States and abroad. All of our newspapers subscribe to the wire service.

Newspaper operations are expanded into new markets primarily through the acquisition of daily newspapers. During the five years ended December 31, 2004, we acquired several newspapers, all during 2000. They are as follows:

• The Ft. Pierce, Florida, daily newspaper in exchange for our Destin, Florida, newspaper and cash.

• The Henderson, Kentucky, daily newspaper for cash.

• The Marco Island, Florida, weekly newspaper for cash.

Our newspapers contributed approximately 32% of our company’s total operating revenues in 2004, down from 44% in 2002.

Newspapers managed solely by us – Information regarding the markets in which we publish and solely manage daily newspapers and the circulation of these daily newspapers is as follows:

(in thousands) (1) Newspaper	2004	2003	2002	2001	2000
Abilene (TX) Reporter-News	33	33	34	35	36
Anderson (SC) Independent-Mail	37	38	39	39	39
Boulder (CO) Daily Camera	33	33	33	34	34
Bremerton (WA) Sun	30	30	31	33	34
Corpus Christi (TX) Caller-Times	58	61	63	63	63
Evansville (IN) Courier & Press	66	69	69	70	71
Henderson (KY) Gleaner	10	10	11	10	11
Knoxville (TN) News-Sentinel	120	121	118	121	123
Memphis (TN) Commercial Appeal	172	173	172	170	175
Naples (FL) Daily News	57	57	56	55	53
Redding (CA) Record-Searchlight	35	35	35	34	34
San Angelo (TX) Standard-Times	26	27	28	28	29
Treasure Coast (FL) News/Press/Tribune	102	100	98	98	97
Ventura County (CA) Star	92	93	94	92	97
Wichita Falls (TX) Times Record News	32	32	32	34	36
Total Daily Circulation	902	911	912	914	931

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Circulation information for the Sunday edition of our newspapers is as follows:

(in thousands) (1) Newspaper	2004	2003	2002	2001	2000
Abilene (TX) Reporter-News	42	42	44	44	45
Anderson (SC) Independent-Mail	43	44	44	45	45
Boulder (CO) Daily Camera	40	40	41	41	41
Bremerton (WA) Sun	33	34	36	37	37
Corpus Christi (TX) Caller-Times	76	78	80	81	81
Evansville (IN) Courier & Press	92	97	97	98	101
Henderson (KY) Gleaner	12	12	12	12	13
Knoxville (TN) News-Sentinel	153	155	154	156	158
Memphis (TN) Commercial Appeal	236	235	234	232	237
Naples (FL) Daily News	69	69	68	67	66
Redding (CA) Record-Searchlight	39	40	40	39	39
San Angelo (TX) Standard-Times	31	32	33	34	35
Treasure Coast (FL) News/Press/Tribune (2)	115	113	111	110	110
Ventura County (CA) Star	106	107	107	105	110
Wichita Falls (TX) Times Record News	36	36	37	39	41
Total Sunday Circulation	1,123	1,133	1,137	1,142	1,158

(1) Based on Audit Bureau of Circulation Publisher’s Statements (“Statements”) for the six-month periods ended September 30, except figures for the Naples Daily News, and the Treasure Coast News/Press-Tribune which are from the Statements for the twelve-month periods ended September 30.

(2) Represents the combined Sunday circulation of the Stuart News, the Vero Beach Press Journal and the Ft. Pierce Tribune.

Our newspaper publishing strategy seeks to create local media franchises that are anchored by the market’s principal daily newspaper. Ancillary products and services include fully interactive Web sites, direct-mail advertising, total market coverage publications, zoned editions, youth-oriented and Spanish language specialty publications, and event-based publications. Our product offerings allow existing advertisers to reach their target audience in multiple ways, while also giving us an attractive portfolio of products with which to acquire new clients, particularly small and mid-sized advertisers. To protect and enhance our market position we must continually launch new products, offer good, relevant local content, ensure quality service, invest in new technology and cross-brand our newspapers, Internet sites and niche publications.

Advertising provided 79% of newspaper segment operating revenues in 2004. Declines in advertising spending, particularly in recessionary periods, adversely affect our business.

Newspaper advertising includes Run-of-Press (“ROP”) advertising, preprinted inserts, advertising on our Internet sites, advertising in niche publications, and direct mail. ROP advertisements, located throughout the newspaper, are classified into one of three categories: local, classified or national. Local ROP refers to any advertising purchased by in-market advertisers that is not included in the paper’s classified section. Classified ROP includes all auto, real estate and help wanted advertising and other ads listed together in sequence by the nature of the ads. Classified sections are typically found in the back of the paper. National ROP refers to any advertising purchased by businesses that operate beyond our local market and who typically procure advertising from numerous newspapers by using advertising agency services. Preprint advertisements are generally printed by advertisers and inserted into the newspaper. Internet advertising ranges from simple static banners appearing on a Web page to more complex, interactive and animated advertisements.

Advertising is generally sold based upon audience size, demographics, price and effectiveness. Advertising rates and revenues vary among our newspapers depending on circulation, type of advertising, local market conditions and competition. Advertising revenues on a given volume of local and national ROP advertisements are generally greater than the revenues earned on the same volume of preprinted and other advertisements. Typically, because it generates the largest circulation and readership numbers of the week, advertising rates and volume are higher on Sundays. Due to increased demand in the spring and Christmas seasons, the first and third quarters have lower advertising revenues than the second and fourth quarters.

Our newspapers operate in highly competitive local media marketplaces, where advertisers and media consumers can choose from a wide range of alternatives, including other newspapers, radio, broadcast and cable television, magazines, Internet sites, outdoor advertising, directories and direct-mail products.

Most of our markets have experienced a consolidation of retail department stores and the growth of discount retailers. Discount retailers do not traditionally rely on newspaper ROP advertising to deliver their commercial messages. The combination of these trends has resulted in a shift in advertiser demand away from the purchase of local ROP advertising and to the purchase of pre-printed advertising supplements. In response to the changing advertising trends, we have launched new products in each of our markets and continually work to upgrade our advertising sales force by providing advanced training and innovative sales strategies. These techniques have been effective in generating significant advertising sales from new customers and replacing lost advertising revenue.

Circulation provided approximately 19% of newspaper segment operating revenues in 2004. Circulation revenues are produced from selling home-delivery subscriptions of our newspapers and single-copy sales sold at retail outlets and vending machines. Our newspapers seek to provide quality, relevant local news and information to their readers. Newspapers compete with other news and information sources, such as television stations, radio stations and other print and Internet publications as a source of local news and information. We believe our newspapers are the leading source of local news and information in each of their respective markets. To maintain their competitive position, our newspapers have introduced a number of publications aimed at younger readers and focused upon the classified advertising categories of real estate, automotive and help wanted.

Labor costs accounted for approximately 53% of our newspapers segment costs and expenses in 2004. A substantial number of our newspaper employees are represented by labor unions. See “Employees.”

We use computer systems to write, edit, compose and produce the papers.

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Most of our newspapers are printed in 50-inch web format using offset and flexographic presses. We consumed approximately 142,000 metric tons of newsprint in 2004. Newsprint is a basic commodity and its price is subject to changes in the balance of world-wide supply and demand. The average price of newsprint has increased to $523 per ton in 2004 compared with $446 per ton in 2002. Consolidation in the North American newsprint industry has reduced the number of suppliers and led to paper mill closures. Mill closures have decreased overall newsprint capacity and increased the likelihood of future price increases.

During 2002 we established Media Procurement Services (“MPS”), a wholly-owned subsidiary company. MPS provides newsprint and other paper procurement services for both our newspapers and other non-affiliated newspapers and printers. By combining the purchasing requirements of several companies for newsprint and other services, MPS is able to negotiate more favorable pricing with newsprint producers. MPS purchases newsprint from various suppliers, many of which are Canadian. Based on our expected newsprint consumption, we believe our supply sources are sufficient.

Newspapers operated under JOAs – Four of our newspapers are operated pursuant to the terms of joint operating agreements (“JOAs”). The Newspaper Preservation Act of 1970 provides a limited exemption from anti-trust laws, permitting competing newspapers in a market to combine their sales, production and business operations in order to reduce aggregate expenses and take advantage of economies of scale, thereby allowing the continued operation of both newspapers in that market.

Each newspaper maintains a separate and independent editorial operation.

Information regarding the markets in which we publish a daily newspaper pursuant to the terms of a JOA and the daily circulation of these newspapers are as follows:

(in thousands) (1) Newspaper	2004	2003	2002	2001	2000
Albuquerque (NM) Tribune	13	15	16	17	19
Birmingham (AL) Post-Herald	8	10	10	12	15
Cincinnati (OH) Post	39	45	49	53	60
Denver (CO) Rocky Mountain News (2)	275	289	305	323	427
Total Daily Circulation	336	358	380	406	520

Sunday circulation information is as follows:

(in thousands) (1) Newspaper	2004	2003	2002	2001	2000
Denver (CO) Rocky Mountain News (2)	751	786	789	801	530

(1) Based on Audit Bureau of Circulation Publisher’s Statements for the six-month periods ended September 30.

(2) The Denver JOA publishes the Rocky Mountain News and the Denver Post Monday through Friday, and a joint newspaper on Saturday and Sunday. Reported daily circulation in 2004, 2003, 2002 and 2001 represents the Monday through Friday circulation of the Rocky Mountain News. Reported circulation prior to 2001 represents the Monday through Saturday circulation of the Rocky Mountain News. Reported circulation prior to 2001 represents the Sunday circulation of the Rocky Mountain News.

The table below provides certain information about our JOAs.

Newspaper/ Publisher of Other Newspaper	Year JOA Entered Into	Year of JOA Expiration
The Albuquerque Tribune/ Journal Publishing Company	1933	2022
Birmingham Post-Herald/ Newhouse Newspapers	1950	2015
The Cincinnati Post/ Gannett Newspapers	1977	2007
Denver Rocky Mountain News/ MediaNews Group, Inc.	2001	2051

The JOAs generally provide for automatic renewals unless an advance termination notice ranging from two to five years is given by either party. Gannett Newspapers has notified us of its intent to terminate the Cincinnati JOA upon its expiration in 2007.

The combined sales, production and business operations of the newspapers are either jointly managed or are solely managed by one of the newspapers. The combined operations of the two Denver newspapers are jointly managed by each of the newspapers. We have no management responsibilities for the combined operations of the other three JOAs.

The operating profits earned from the combined operations of each newspaper in a JOA are distributed to the partners in accordance with the terms of the joint operating agreement. We receive a 50% share of the Denver JOA profits and between 20% and 40% of the profits from the other three JOAs.

Our share of the operating profits of the combined newspaper operations in each JOA market is affected by similar operational, economic and competitive factors included in the discussion of newspapers managed solely by us.

Scripps Networks

Scripps Networks includes five national lifestyle television networks: Home & Garden Television (“HGTV”), Food Network, DIY Network (“DIY”), Fine Living and Great American Country (“GAC”). We conceived of and launched HGTV, DIY and Fine Living. We acquired controlling interest in Food Network in 1997. We acquired GAC in the fourth quarter of 2004. Scripps Networks produced approximately 33% of our total operating revenues in 2004, up from 27% in 2002.

Scripps Networks also includes our new on-line network, HGTVPro.com, and our 12% interest in FOX Sports Net South, a regional television network. In addition, our networks operate internationally through licensing agreements and joint ventures with foreign entities. We own approximately 70% of Food Network and approximately 90% of Fine Living. The Food Network partnership agreement terminates on December 31, 2012, unless amended or extended prior to that date. Upon termination, the partnership assets are to be liquidated and distributed to the partners in proportion to their partnership interests. The minority owners of Fine Living have the right to require us to repurchase their interests, while we have an option to acquire their interests. The put and call options become exercisable at various dates through 2016. The minority interests will receive fair market value for their interests at the time their option is exercised. Put options on an

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approximate 6% interest in Fine Living are currently exercisable. The remaining put options become exercisable in 2006.

All of our national television networks are targeted, lifestyle-oriented networks. HGTV began telecasting in 1994 and is successfully attracting viewers and serving advertisers by airing a full schedule of quality, original programming related to home repair, decorating, remodeling, gardening, and crafts. Food Network began telecasting in 1993 and has been widely credited for redefining the television food genre. Programming hits such as “Iron Chef”, “Emeril Live!” and “30-Minute Meals” have raised the network’s public profile and increased viewer interest and advertiser demand. DIY began telecasting in 1999 and features detailed how-to, step-by-step programming and information on a variety of topics including autos and boats, crafts, gardening, hobbies, home building, home improvement and woodworking. Fine Living, which began telecasting in March 2002, features television programming and Web site content designed to appeal to viewers and Internet users looking for information on quality life experiences, consumer products and consumer services. Programming concentrates on a variety of related lifestyle categories including adventure, personal space, transportation, everyday living and favorite things. We acquired GAC in the fourth quarter of 2004. GAC is a 24-hour country music video network that began telecasting in 1996. GAC’s programming primarily features country music videos complemented by talk shows, celebrity interviews, exclusive performances and general lifestyle information.

Our initial focus in launching a network is to gain distribution on cable and satellite television systems. We also create new and original programming and undertake promotion and marketing campaigns designed to increase viewer awareness. We expect to incur operating losses until our network distribution and audience size are sufficient to attract national advertisers. As the distribution of our networks increase, we make additional investments in the quality and variety of programming and increase the number of original programming hours offered on the network. Such investments are expected to result in increases in viewership, yielding higher advertising revenues.

While we have employed similar development strategies with each of our networks, there can be no assurance DIY, Fine Living and GAC will achieve operating performances similar to HGTV and Food Network. There has been considerable consolidation among cable and satellite television operators, with the eight largest providing services to approximately 90% of the homes that receive cable and satellite television programming. At the same time there has been an expansion in the number of programming services seeking distribution on those systems, with the number of networks more than doubling since 1996.

Advertising provided approximately 78% of Scripps Networks segment operating revenues in 2004. Declines in advertising spending, particularly in recessionary periods, adversely affect our business.

Advertising purchased on our networks usually seeks to promote nationally recognized consumer products and brands. We sell advertising time in both the up-front and scatter markets. The mix between the up-front and scatter markets is based upon a number of factors, including the demand for advertising time, economic conditions and pricing. Due to increased demand in the spring and holiday seasons, the second and fourth quarters normally have higher advertising revenues than our first and third quarters.

Advertising is sold on the basis of audience size and demographics, price and effectiveness. We compete for advertising revenues with other local and national media, including other television networks, television stations, radio stations, newspapers, Internet sites and direct mail. Audience size and demographics are directly related to the number of homes in which our networks can be viewed and our success in producing and promoting programming that is popular with our target audience. In reaching our target audience, we compete for consumers’ discretionary time with all other information and entertainment media.

Our networks are distributed by cable and satellite television systems under the terms of long-term distribution contracts. In exchange for the right to distribute our programming, cable and satellite television systems generally pay a per-subscriber fee. Revenue from affiliate fees has been increasing at a rapid pace as the networks have gained popularity and as introductory carriage agreements with cable system operators expire and are renegotiated at higher rates. Network affiliate fees provided 20% of Scripps Networks segment operating revenues in 2004.

We compete with other national television networks for distribution on cable and satellite television systems. Several of those networks are owned by cable and satellite television system operators. To obtain long-term contracts, we may make cash payments to cable and satellite television systems, provide an initial period in which a system’s affiliate fee payments are waived or do both. Network affiliate fee revenues are reported net of the cost of incentives granted in exchange for long-term distribution contracts.

The loss of distribution by any of the eight largest cable and satellite television systems could adversely affect our business. While no assurance can be given regarding renewal of our distribution contracts, we have been successful in renewing expiring distribution agreements for HGTV and Food Network.

Related to our networks, we also have emerged as a leader in providing content that is specifically formatted for the growing number of video-on-demand and broadband services. We own about 100 percent of our original television programming, which gives us the capability to reformat archived video content for other uses. In January 2005, we announced the launch of HGTVPro, an on-line network for the building industry. HGTVPro launched with more than 100 videos and articles available. The network’s content is designed to appeal to professional builders, remodelers and contractors and includes

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professional-level best practices, tips and techniques of the industry, new product information, and trends in the industry.

We both own and license the programming that airs on our networks. Programming accounted for approximately 38% of our networks’ segment costs and expenses in 2004. We believe there are adequate sources of creative and original programming to meet the needs of our networks.

Our networks require traffic systems to schedule programs and to insert advertisements within programs. We transmit our programming to cable and satellite television systems via satellite. Transponder rights are acquired under the terms of long-term contracts with satellite owners.

Labor costs accounted for approximately 22% of segment costs and expenses in 2004.

Broadcast Television

Broadcast television includes six ABC-affiliated stations, three NBC-affiliated stations and one independent. Each station is located in one of the 60 largest television markets in the U.S. Our television stations reach approximately 10% of the nation’s television households, calculated using the multiple ownership rules of the Federal Communications Commission (“FCC”).

We expand our broadcast television operations into new markets primarily through the acquisition of television stations currently in operation. We acquired independent television station KMCI in Lawrence, Kansas, in 2000. We had operated KMCI since 1996 under a Local Marketing Agreement.

Our broadcast television stations provided approximately 16% of our total operating revenues in 2004, down from 20% in 2002.

Information concerning our broadcast television stations, their network affiliations and the markets in which they operate is as follows:

Station	Market	Network Affiliation/ DTV Channel	Affiliation Expires in/ DTV Service Commenced	FCC License Expires in	Rank of Mkt (1)	Stations in Mkt (3)	Percentage of U.S. Television Households in Mkt (5)	2004	2003	2002	2001	2000
WXYZ-TV	Detroit, Ch. 7	ABC	2004	2005	10	9	1.7%
	Digital Service Status	41	1998
	Average Audience Share (2)							15	15	15	15	15
	Station Rank in Market (4)							1	1	1	1	2
WFTS-TV	Tampa, Ch. 28	ABC	2004	2005	13	12	1.5%
	Digital Service Status	29	1999
	Average Audience Share (2)							5	6	6	7	8
	Station Rank in Market (4)							4	4	4	4	4
KNXV-TV	Phoenix, Ch. 15	ABC	2005	2006	15	14	1.4%
	Digital Service Status	56	2000
	Average Audience Share (2)							5	6	6	6	7
	Station Rank in Market (4)							5	5	5	5	5
WEWS-TV	Cleveland, Ch. 5	ABC	2004	2005	16	11	1.4%
	Digital Service Status	15	1999
	Average Audience Share (2)							10	12	12	13	14
	Station Rank in Market (4)							3	1	1	1	1
WMAR-TV	Baltimore, Ch. 2	ABC	2005	2012	23	6	0.9%
	Digital Service Status	52	1999
	Average Audience Share (2)							7	7	7	7	8
	Station Rank in Market (4)							3	3	3	3	3
KSHB-TV	Kansas City, Ch. 41	NBC	2010	2006	31	8	0.8%
	Digital Service Status	42	2003
	Average Audience Share (2)							8	8	7	7	8
	Station Rank in Market (4)							4	4	4	4	4
KMCI-TV	Lawrence, Ch. 38	Ind.		2006	31	8	0.8%
	Digital Service Status	36	2003
	Average Audience Share (2)							2	2	1	2	1
	Station Rank in Market (4)							7	7	7	7	8
WCPO-TV	Cincinnati, Ch. 9	ABC	2006	2005	33	6	0.8%
	Digital Service Status	10	1998
	Average Audience Share (2)							13	13	12	12	14
	Station Rank in Market (4)							2	2	2	2	2
WPTV-TV	W. Palm Beach, Ch. 5	NBC	2010	2005	39	9	0.6%
	Digital Service Status	55	2003
	Average Audience Share (2)							16	16	17	16	15
	Station Rank in Market (4)							1	1	1	1	1
KJRH-TV	Tulsa, Ch. 2	NBC	2010	2006	60	10	0.4%
	Digital Service Status	56	2002
	Average Audience Share (2)							8	10	11	11	11
	Station Rank in Market (4)							3	3	3	3	3

All market and audience data is based on the November Nielsen survey.

(1) Rank of Market represents the relative size of the television market in the United States.

(2) Represents the number of television households tuned to a specific station from 6 a.m. to 2 a.m. each day, as a percentage of total viewing households in the Designated Market Area.

(3) Stations in Market does not include public broadcasting stations, satellite stations, or translators which rebroadcast signals from distant stations.

(4) Station Rank in Market is based on Average Audience Share as described in (2).

(5) Represents the number of U.S. television households in Designated Market Area as a percentage of total U.S. television households.

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The sale of local, national and political commercial spots accounted for 95% of broadcast television segment operating revenues in 2004. Advertising is generally sold based upon audience size, demographics, price and effectiveness. Declines in advertising spending, particularly in recessionary periods, adversely affect our business. Automotive advertising accounts for approximately one-fourth of our local and national advertising revenues.

Advertising revenues are also influenced by various cyclical factors, particularly the political cycle. Advertising revenues dramatically increase during even-numbered years, when congressional and presidential elections occur. Advertising revenues also are affected by whether our stations are affiliated with the national networks broadcasting major events, such as the Olympics or the Super Bowl. Due to increased demand in the spring and holiday seasons, the second and fourth quarters normally have higher advertising revenues than our first and third quarters.

Our television stations compete for advertising revenues primarily with other local media, including other television stations, radio stations, cable television systems, newspapers, other Internet sites and direct mail. Competition for advertising revenue is based upon market share, audience size, demographics, price and effectiveness. Channel capacities of satellite television and cable television systems have increased as a result of digital technologies, resulting in an increase in the number of available viewing choices. Broadcast television also faces increased competition from Internet services and other electronic entertainment services, resulting in fragmentation of the viewing audience. Audience fragmentation could adversely affect our broadcast television stations.

National television networks offer a variety of programs to affiliated stations, which have a limited right of first refusal before such programming may be offered to other television stations in the same market. Networks sell most of the advertising within the programs and may compensate affiliated stations for carrying network programming. Affiliated television stations may share in the cost of certain network programming, which is deducted from such compensation. In 2001, we renegotiated and extended our NBC network affiliation agreements, originally scheduled to expire in 2004, through 2010. Network compensation was sharply reduced under the renegotiated agreements. Three of our ABC affiliation agreements expired in 2004. The affiliation agreements of our other three ABC affiliate stations expire between 2005 and 2006. We are currently negotiating renewal of our affiliation agreements with ABC. The contracts with our stations that expired in 2004 have been temporarily extended until new agreements can be reached. While we expect network compensation will be reduced under the new agreements, we are unable to predict the amount of network compensation we may receive upon renewal of these agreements.

In addition to network programming, our broadcast television stations produce their own programming and air programming licensed from a number of different independent program producers and syndicators. News is the focus of our locally-produced programming. To differentiate our programming from that of national networks available on cable and satellite television and other entertainment media, our stations have emphasized and increased hours dedicated to local news and entertainment. Advertising aired during our local news programs accounts for approximately 30% of broadcast television segment operating revenues.

The price of syndicated programming is directly correlated to the programming demands of other television stations within our markets. Syndicated programming costs were 21% of total segment costs and expenses in 2004.

Our broadcast television stations require studios to produce local programming and traffic systems to schedule programs and to insert advertisements within programs. Our stations also require towers upon which broadcasting transmitters and antenna equipment are located.

Labor costs accounted for approximately 52% of segment costs and expenses in 2004.

Federal Regulation of Broadcasting – Broadcast television is subject to the jurisdiction of the Federal Communications Commission (“FCC”) pursuant to the Communications Act of 1934, as amended (“Communications Act”). The Communications Act prohibits the operation of broadcast television stations except in accordance with a license issued by the FCC and empowers the FCC to revoke, modify and renew broadcast television licenses, approve the transfer of control of any entity holding such licenses, determine the location of stations, regulate the equipment used by stations and adopt and enforce necessary regulations. The FCC also exercises limited authority over broadcast programming by, among other things, requiring certain children’s programming and limiting commercial content therein, regulating the sale of political advertising, and restricting indecent programming.

Broadcast television licenses are granted for a term of up to eight years and are renewable upon request, subject to FCC review of the licensee’s performance. While there can be no assurance regarding the renewal of our broadcast television licenses, we have never had a license revoked, have never been denied a renewal, and all previous renewals have been for the maximum term.

FCC regulations govern the multiple ownership of television stations and other media. Under the FCC’s current rules (as modified by Congress with respect to national audience reach), a license for a television station will generally not be granted or renewed if the grant of the license would result in (i) the applicant owning more than one television station, or in some markets under certain conditions, more than two television stations in the same market, or (ii) the grant of the license would result in the applicant’s owning, operating, controlling, or having an interest in television stations whose total national audience reach exceeds 39% of all television households. The current FCC rules also generally prohibit “crossownership” of a television station and a daily newspaper in the same community. Our television station and daily newspaper in Cincinnati were owned by us at the time the cross-ownership rule was enacted and enjoy “grandfathered” status. These properties would become subject to the cross-ownership rule upon their sale.

In 1996, Congress directed the FCC to review all its media ownership rules biennially. The FCC concluded the 2002

9

biennial review of its media ownership rules by amending the rules so as to generally permit entities to own more television stations as well as a newspaper in some markets. However, after several parties appealed the rule changes, a federal court stayed the new rules from taking effect and directed the FCC to reconsider its actions. It is not possible to predict the timing or outcome of this ongoing review of the FCC’s ownership rules.

The FCC has adopted a series of orders to implement a transition from the current analog system of broadcast television to a digital transmission system. It granted most television stations a second channel on which to begin offering digital service, and each of the Company’s broadcast stations now offers digital as well as analog broadcast service. The FCC originally set out a timetable for completing the digital transition by 2006, when it was expected that one of these channels would be returned to the government, but most observers believe that this deadline will have to be extended.

A substantial number of technical, regulatory and market-related issues remain unresolved regarding the transition to digital television. These issues include whether Congress will modify the standard to be used in determining when analog broadcast transmissions should terminate; the timeliness with which the FCC can allocate a final digital channel to each broadcast station; whether the FCC will adopt new rules affecting broadcasters’ use of their digital spectrum; when and how Congress or the FCC will further address cable carriage of digital programming; concerns over protecting digital broadcast signals from illegal copying and distribution; and uncertainty over the level of consumer demand for the new digital services. We cannot predict the effect of these uncertainties on our offering of digital service or our business.

Broadcast television stations generally enjoy “must-carry” rights on any cable television system defined as “local” with respect to the station. Stations may waive their must-carry rights and instead negotiate retransmission consent agreements with local cable companies. Our network-affiliated stations have generally elected to negotiate retransmission consent agreements, while independent station KMCI relies on must-carry rights. Similarly, satellite carriers, upon request, are required to carry the signal of those television stations that request carriage and that are located in markets in which the satellite carrier chooses to retransmit at least one local station. While the FCC has announced that a television station’s primary digital video transmission will enjoy cable must-carry rights, the FCC has declined to require carriage of a digital signal in addition to the station’s analog signal or to require carriage of the multiple program streams that broadcasters can present with digital technology. The FCC has not yet addressed satellite carriers’ obligation to carry a station’s digital signal.

Shop At Home

Shop At Home markets a range of consumer goods directly to television viewers and visitors to its Web site. We acquired a 70% controlling interest in Shop At Home from Summit America Television, Inc. (“Summit America,” formerly Shop At Home, Inc.) in October 2002. In April 2004, we acquired Summit America, which included a 30% minority interest in Shop At Home and five Shop At Home-affiliated broadcast television stations. The Shop At Home acquisition provided us with an existing infrastructure and workforce with retailing expertise, enabling us to quickly gain scale in a growing television retailing industry. The 2004 acquisition of Summit America provided us with 100% ownership of Shop At Home and secured distribution of the network in Summit America’s television markets.

Shop At Home produced approximately 14% of our company’s total operating revenues in 2004.

Shop At Home is distributed by broadcast television and cable and satellite television affiliates that reach 55 million full-time equivalent households, and can be viewed in more than 147 television markets, including 91 of the 100 largest television markets in the United States.

Sales of merchandise to network viewers and Web site visitors provide substantially all of Shop At Home’s operating revenues. Television retail sales can be adversely affected during recessionary periods and when other television programming events attract large audiences. Due to increased demand during the Christmas season, merchandise sales in the fourth quarter are typically higher than in other quarters.

We market home accessories, cookware, jewelry, electronics, beauty, fitness, collectibles and other products to consumers. A show-host approach is used with the host conveying information about the products and demonstrating use of the products.

The mix of products offered depends on a variety of factors including price, availability and customer response. We continue to implement our merchandising plan at Shop At Home which includes improving the mix, quality and appeal of the products offered for sale to parallel the consumer categories targeted by our lifestyle programming networks.

Viewers can order any product offered by us, subject to availability, 24 hours a day, seven days a week, over the Shop At Home Web site, directly from our telephone representatives or through a toll-free automated touch-tone system. Products are shipped from our warehouse facilities or are drop-shipped by selected vendors from their facilities. We offer our customers a full refund for merchandise returned within 30 days of purchase. A majority of customers pay for their purchases by credit card; however, we also accept money orders, checks, debit cards, electronic funds transfers and offer extended credit terms to our customers.

We compete with three other large public companies (QVC, HSN and ShopNBC) and many smaller television retailers. QVC, HSN and ShopNBC are in nearly all of the television markets that our programming is available. QVC and HSN are the revenue leaders in the industry and each reaches a larger percentage of U.S. television households than Shop At Home. We also compete with store, catalog and Internet retailers.

Merchandise and network distribution costs are the primary operating expenses for the segment. We purchase merchandise

10

from numerous vendors and sources. We monitor product sales and revise our product offerings to maintain an attractive merchandising mix while continually evaluating new products and sources to broaden and enhance our product selection. While a variety of sources are available for most products we sell, two vendors in two different product categories supply us with merchandise that accounts for 19% and 12% of total merchandise costs. Our business could be adversely affected if these vendors ceased supplying merchandise.

Programming is distributed on a full or part-time basis under the terms of affiliation agreements with broadcast television stations and cable and satellite television systems. Distribution agreements are typically for one-year terms, with automatic renewal unless either party provides a 30-day notice before the end of the term. Affiliates are generally paid a negotiated fee based on the number of cable and direct broadcast satellite households reached by the affiliate. In addition, under certain agreements, contingent payments may be due to affiliates if revenues generated by subscribers exceed pre-determined thresholds. We constantly evaluate distribution levels and effectiveness. We plan to expand our full-time carriage on cable and satellite television systems, while also eliminating low-yielding homes.

Programming is transmitted to network affiliates via satellite. Satellite transmission is obtained under long-term contracts with satellite owners.

Licensing and Other Media

Licensing and other media aggregates operating segments that are too small to report separately, and primarily includes syndication and licensing of news features and comics. Under the trade name United Media, we distribute news columns, comics and other features for the newspaper industry. Newspapers typically pay a weekly fee for their use of the features. Included among these features is “Peanuts,” one of the most successful strips in the history of comic art.

United Media owns and licenses worldwide copyrights relating to “Peanuts,” “Dilbert” and other properties for use on numerous products, including plush toys, greeting cards and apparel, for promotional purposes and for exhibit on television and other media. Charles Schulz, the creator of “Peanuts,” died in February 2000. We continue syndication of previously published “Peanuts” strips, and retain the rights to license the characters. “Peanuts” provides approximately 93% of our licensing revenues. Licensing of comic characters in Japan provides approximately 50% of our international revenues, which are less than $60 million annually.

Merchandise, literary and exhibition licensing revenues are generally a negotiated percentage of the licensee’s sales. We generally negotiate a fixed fee for the use of our copyrighted characters for promotional and advertising purposes. We generally pay a percentage of gross syndication and licensing royalties to the creators of these properties.

We also represent the owners of other copyrights and trademarks, including Raggedy Ann and Precious Moments, in the U.S. and international markets. Services offered include negotiation of licensing agreements, enforcement of licensing agreements and collection of royalties. We typically retain a percentage of the licensing royalties.

Employees

As of December 31, 2004, we had approximately 8,900 full-time equivalent employees, of whom approximately 5,400 were with newspapers, 1,000 with Scripps Networks, 1,500 with broadcast television, 700 with Shop At Home and 100 with licensing and other media. Various labor unions represent approximately 1,100 employees, primarily in newspapers. We have not experienced any work stoppages at our current operations since 1985. We consider our relationships with our employees to be generally satisfactory.

Item 2. Properties

We own substantially all of the facilities and equipment used in our newspaper operations. We completed the construction of new production facilities for our Knoxville newspaper in 2002 and for our Treasure Coast newspapers in 2004. We expect to begin construction of a new facility for our Naples newspaper in 2005.

Scripps Networks operates from a production facility in Knoxville and leased facilities in New York and California. Substantially all other facilities and equipment are owned by Scripps Networks. In 2005, we expect to begin another expansion of Scripps Networks headquarters in Knoxville.

We own substantially all of the facilities and equipment used by our broadcast television stations. We own, or co-own with other broadcast television stations, the towers used to transmit our television signal. We completed the construction of new facilities for our West Palm Beach station in 2001 and for our Cincinnati station in 2004.

Shop At Home operates from facilities in Nashville, Tennessee. We own substantially all of the technical and television production facilities, offices and studios used by Shop At Home. Warehouse facilities are generally leased.

Item 3. Legal Proceedings

We are involved in litigation arising in the ordinary course of business, such as defamation actions and various governmental and administrative proceedings primarily relating to renewal of broadcast licenses, none of which is expected to result in material loss.

Item 4. Submission of Matters to a Vote of Security Holders

The following table presents information submitted to a vote of security holders on November 30, 2004.

Description of Matters Submitted	For	Against	Abstain	Not Voted
1. Proposal to amend the company’s Employee Stock Purchase Plan Common Voting Shares:	32,522,280	—	—	4,215,946

11

Executive Officers of the Company –Executive officers serve at the pleasure of the Board of Directors.

Name	Age	Position
Kenneth W. Lowe	54	President, Chief Executive Officer and Director (since October 2000); President and Chief Operating Officer (January 2000 to October 2000); Chairman and Chief Executive Officer, Scripps Networks (1994 to 2000)
Richard A. Boehne	48	Executive Vice President (since 1999)
Anatolio B. Cruz III	46	Senior Vice President and General Counsel (Since March 2004); Vice President, Deputy General Counsel and Assistant Secretary, BET Holdings, Inc. (1999 to 2004)
Frank Gardner	62	Senior Vice President and Chairman, Scripps Networks (since 2001); Senior Vice President/Interactive Media (2000 to 2001); Senior Vice President/Television (1993 to 2000)
Alan M. Horton	61	Senior Vice President/ Newspapers (since 1994) - Retired at the end of 2004
Joseph G. NeCastro	48	Senior Vice President and Chief Financial Officer (since May 2002); Senior Vice President and Chief Financial Officer, Penton Media, Inc. (1998 to 2002)
William B. Peterson	61	Senior Vice President/Television (Since May 2004); Vice President/Station Operations (January 2004 to May 2004); Vice President/General Manager, WPTV-TV (2001 to 2004); Vice President/General Manager, WRAL-TV (1999 to 2001)
Mark G. Contreras	43	Vice President/Newspaper Operations (Since January 2005); Senior Vice President, Pulitzer Newspapers, Inc. (1999 to 2004)
B. Jeff Craig	46	Vice President and Chief Technology Officer (since 2001); Senior Vice President, Interactive Technology and New Media Development, Discovery Communications (1998 to 2000)
Gregory L. Ebel	49	Vice President/Human Resources (since 1994)
Lori A. Hickok	41	Vice President and Controller (since June 2002); Corporate Development Analyst (2001 to 2002); Controller/New Media (1999 to 2001)
M. Denise Kuprionis	48	Vice President, Corporate Secretary and Director of Legal Affairs (since 2001), Corporate Secretary and Director of Legal Affairs (2000 to 2001); Corporate Secretary (1987 to 2000)
Tim A. Peterman	37	Vice President/Corporate Development (since March 2002); Chief Financial Officer/Broadcast Division, Chief Financial Officer/Cable Television Network Division, USA Networks (1999 to 2002)
Timothy E. Stautberg	42	Vice President/Communications and Investor Relations (since 1999)
E. John Wolfzorn	59	Vice President and Treasurer (since July 2002); Treasurer (1979 to 2002)

12

Part II

Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchase of Equity Securities

Our Class A Common shares are traded on the New York Stock Exchange (“NYSE”) under the symbol “SSP.” There are approximately 62,000 owners of our Class A Common shares, based on security position listings, and 18 owners of our Common Voting shares (which do not have a public market). We have declared cash dividends in every year since our incorporation in 1922. Future dividends are, however, subject to our earnings, financial condition and capital requirements.

The range of market prices of our Class A Common shares, which represents the high and low sales prices for each full quarterly period, and quarterly cash dividends are as follows:

Quarter	1st		2nd		3rd		4th		Total
2004
Market price of common stock:
High	$	50.56	$	54.65	$	53.31	$	50.55
Low		45.68		49.86		47.29		44.73
Cash dividends per share of common stock	$	0.0875	$	0.10	$	0.10	$	0.10	$	0.3875
2003
Market price of common stock:
High	$	41.82	$	45.33	$	45.03	$	47.58
Low		37.20		36.95		40.38		42.65
Cash dividends per share of common stock	$	0.075	$	0.075	$	0.075	$	0.075	$	0.30

Issuer Purchases of Equity Securities

On October 28, 2004, the Board of Directors authorized an increase in the number of shares that we may purchase under our share repurchase program. Under such program we are now authorized to repurchase up to 5.0 million Class A Common shares. As of December 31, 2004, no shares have been repurchased against the October 28, 2004, authorization. There is no expiration date for the program and we are under no commitment or obligation to repurchase any particular amount of common stock under the program.

Item 6. Selected Financial Data

The Selected Financial Data required by this item is filed as part of this Form 10-K. See Index to Consolidated Financial Statement Information at page F-1 of this Form 10-K.

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Management’s Discussion and Analysis of Financial Condition and Results of Operations required by this item is filed as part of this Form 10-K. See Index to Consolidated Financial Statement Information at page F-1 of this Form 10-K.

Item 7a. Quantitative and Qualitative Disclosures About Market Risk

The market risk information required by this item is filed as part of this Form 10-K. See Index to Consolidated Financial Statement Information at page F-1 of this Form 10-K.

Item 8. Financial Statements and Supplementary Data

The Financial Statements and Supplementary Data required by this item is filed as part of this Form 10-K. See Index to Consolidated Financial Statement Information at page F-1 of this Form 10-K.

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Not applicable.

Item 9a. Controls and Procedures

The Controls and Procedures required by this item is filed as part of this Form 10-K. See Index to Consolidated Financial Statement Information at page F-1 of this Form 10-K.

Item 9b. Other Information

Not applicable.

13

Part III

Item 10. Directors and Executive Officers of the Registrant

Information regarding executive officers is included in Part I of this Form 10-K as permitted by General Instruction G(3).

Information required by Item 10 of Form 10-K relating to directors is incorporated by reference to the material captioned “Election of Directors” in our definitive proxy statement for the Annual Meeting of Shareholders (“Proxy Statement”). Information regarding Section 16(a) compliance is incorporated by reference to the material captioned “Report on Section 16(a) Beneficial Ownership Compliance” in the Proxy Statement.

We have adopted a code of ethics that applies to all employees, officers and directors of Scripps. We also have a code of ethics for the CEO and Senior Financial Officers. This code of ethics meets the requirements defined by Item 406 of Regulation S-K and the requirement of a code of business conduct and ethics under NYSE listing standards. Copies of our codes of ethics are posted on our Web site at www.scripps.com.

Information regarding our audit committee financial expert is incorporated by reference to the material captioned “Report of the Audit Committee of the Board of Directors” in the Proxy Statement.

The Proxy Statement will be filed with the Securities and Exchange Commission on or before March 31, 2005.

Item 11. Executive Compensation

The information required by Item 11 of Form 10-K is incorporated by reference to the material captioned “Executive Compensation” in the Proxy Statement.

Item 12. Security Ownership of Certain Beneficial Owners and Management

The information required by Item 12 of Form 10-K is incorporated by reference to the material captioned “Security Ownership of Certain Beneficial Owners and Management” in the Proxy Statement.

Item 13. Certain Relationships and Related Transactions

The information required by Item 13 of Form 10-K is incorporated by reference to the material captioned “Certain Transactions” in the Proxy Statement.

Item 14. Principal Accountant Fees and Services

The information required by Item 14 of Form 10-K is incorporated by reference to the material captioned “Report of the Audit Committee of the Board of Directors” in the Proxy Statement.

PART IV

Item 15. Exhibits and Financial Statement Schedules

Financial Statements and Supplemental Schedule

(a)	The consolidated financial statements of Scripps are filed as part of this Form 10-K. See Index to Consolidated Financial Statement Information at page F-1.
	The reports of Deloitte & Touche LLP, an Independent Registered Public Accounting Firm, dated March 11, 2005, is filed as part of this Form 10-K. See Index to Consolidated Financial Statement Information at page F-1.
(b)	The Company’s consolidated supplemental schedules are filed as part of this Form 10-K. See Index to Consolidated Financial Statement Schedules at page S-1.

Exhibits

The information required by this item appears at page E-1 of this Form 10-K.

14

Signatures

Pursuant to the requirements of Section 13 or 15(d) of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	THE E. W. SCRIPPS COMPANY
Dated: March 11, 2005	By:	/s/ Kenneth W. Lowe
		Kenneth W. Lowe
		President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant in the capacities indicated, on March 11, 2005.

Signature	Title
/s/ Kenneth W. Lowe Kenneth W. Lowe	President, Chief Executive Officer and Director (Principal Executive Officer)
/s/ Joseph G. NeCastro Joseph G. NeCastro	Senior Vice President and Chief Financial Officer
/s/ William R. Burleigh William R. Burleigh	Chairman of the Board of Directors
/s/ John H. Burlingame John H. Burlingame	Director
/s/ David A. Galloway David A. Galloway	Director
/s/ Jarl Mohn Jarl Mohn	Director
/s/ Nicholas B. Paumgarten Nicholas B. Paumgarten	Director
/s/ Jeffrey Sagansky Jeffrey Sagansky	Director
/s/ Nackey E. Scagliotti Nackey E. Scagliotti	Director
/s/ Edward W. Scripps Edward W. Scripps	Director
/s/ Paul K. Scripps Paul K. Scripps	Director
/s/ Ronald W. Tysoe Ronald W. Tysoe	Director
/s/ Julie A. Wrigley Julie A. Wrigley	Director

The E. W. Scripps Company

Index to Consolidated Financial Statement Information

Item No.		Page
1.	Selected Financial Data	F-2
2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations
	Forward-Looking Statements	F-5
	Executive Overview	F-5
	Critical Accounting Policies and Estimates	F-6
	Results of Operations	F-8
	2004 Compared with 2003	F-8
	2003 Compared with 2002	F-9
	Business Segment Results	F-10
	Newspapers	F-11
	Scripps Networks	F-12
	Broadcast Television	F-14
	Shop At Home	F-15
	Liquidity and Capital Resources	F-16
3.	Quantitative and Qualitative Disclosures About Market Risk	F-18
4.	Controls and Procedures	F-19
5.	Report of Independent Registered Public Accounting Firm	F-20
6.	Consolidated Balance Sheets	F-23
7.	Consolidated Statements of Income	F-24
8.	Consolidated Statements of Cash Flows	F-25
9.	Consolidated Statements of Comprehensive Income and Shareholders’ Equity	F-26
10.	Notes to Consolidated Financial Statements	F-27

F-2

Selected Financial Data

Eleven-Year Financial Highlights

(in millions, except per share data)

	2004(1)			2003(1)			2002(1)			2001(1)			2000(1)			1999(1)			1998(1)			1997(1)			1996(1)			1995(1)			1994(1)
Summary of Operations
Operating revenues:
Newspapers	$	704		$	692		$	682		$	677		$	687		$	654		$	623		$	483		$	415		$	387		$	363
Scripps Networks		724			535			415			337			296			213			133			57			30			19			5
Broadcast television		342			304			305			278			343			312			331			331			323			295			288
Shop At Home		293			238			42
Licensing and other media		104			105			90			89			97			93			89			80			75			68			68
Total segment operating revenues		2,168			1,875			1,536			1,380			1,423			1,272			1,175			952			843			769			724
Divested operating units (2)														11			23			25			44			61			44			37
RMN pre-JOA operating revenues (3)											12			221			210			200			197			183			184			170
Total operating revenues	$	2,168		$	1,875		$	1,536		$	1,392		$	1,654		$	1,505		$	1,401		$	1,193		$	1,086		$	997		$	931
Segment profit (loss):
Newspapers managed solely by us	$	205		$	227		$	232		$	222		$	238		$	241		$	227		$	186		$	145		$	138		$	128
Newspapers operated pursuant to JOAs		41			42			38			15			31			35			33			31			21			20			22
Total newspapers		246			269			270			238			269			276			260			217			166			158			150
Scripps Networks		304			204			125			76			69			34			6			(9	)		(14	)		(17	)		(8	)
Broadcast television		108			85			98			80			129			96			118			128			126			113			116
Shop At Home		(22	)		(22	)		(2	)
Licensing and other media		17			19			17			15			16			13			12			10			10			8			6
Corporate		(38	)		(32	)		(28	)		(19	)		(20	)		(18	)		(16	)		(16	)		(17	)		(16	)		(15	)
Total segment profit		615			523			481			389			464			400			379			331			270			247			249
Divested operating units (2)																	1			1			(1	)		5			4			3
Depreciation, including gains (losses) on disposals of PP&E (5)		(57	)		(64	)		(58	)		(56	)		(69	)		(65	)		(64	)		(54	)		(50	)		(46	)		(40	)
Amortization of other intangible assets		(4	)		(5	)		(4	)		(5	)		(4	)		(4	)		(5	)		(2	)		(3	)		(5	)		(5	)
Amortization of goodwill and other intangible assets with indefinite lives (4)											(38	)		(36	)		(35	)		(35	)		(22	)		(17	)		(15	)		(14	)
Restructuring charges, including share of JOA restructurings (6)					(2	)		4			(16	)		(10	)		(2	)								(4	)					(11	)
Interest expense		(31	)		(32	)		(28	)		(39	)		(52	)		(45	)		(47	)		(19	)		(10	)		(11	)		(16	)
Interest and dividend income		3			5			2			1			1			1			2			3			1			3			1
Other investment results, net of expenses (7)		15			(3	)		(86	)		5			(25	)		1						(3	)		37
Gains on divested operations (1)														6									48
Other gains (losses) (8)(9)																										(15	)					18
Miscellaneous, net		1						(1	)								3			(2	)		1						(1	)		(2	)
Income taxes (10)		(196	)		(138	)		(114	)		(100	)		(108	)		(104	)		(93	)		(118	)		(84	)		(76	)		(81	)
Minority interests		(43	)		(14	)		(6	)		(4	)		(4	)		(4	)		(5	)		(5	)		(3	)		(3	)		(8	)
Income from continuing operations	$	304		$	271		$	188		$	138		$	163		$	146		$	131		$	158		$	127		$	96		$	93
Per Share Data
Income from continuing operations	$	1.84		$	1.66		$	1.17		$	.86		$	1.03		$	.93		$	.81		$	.97		$	.79		$	.60		$	.61
Cash dividends		.39			.30			.30			.30			.28			.28			.27			.26			.26			.25			.22
Market value of proceeds from Cable Transaction (11)																										9.92
Market Value of Common Shares at December 31
Per share	$	48.28		$	47.07		$	38.48		$	33.00		$	31.44		$	22.41		$	24.88		$	24.22		$	17.50		$	19.69		$	15.13
Total		7,879			7,622			6,159			5,227			4,951			3,502			3,908			3,906			2,827			3,153			2,415
Scripps Cable Financial Data (11)
Segment operating revenues																									$	270		$	280		$	255
Segment profit																										109			119			101
Depreciation and amortization																										48			54			57
Net income																										40			40			30
Net income per share of common stock																										.24			.25			.20
Capital expenditures																										(58	)		(48	)		(42	)

Certain amounts may not foot since each is rounded independently.

As a result of the two-for-one stock split authorized and distributed in the third quarter 2004, all share and per share amounts have been retroactively adjusted to reflect the stock split for all periods presented.

F-3

Eleven-Year Financial Highlights

(in millions)

	2004(1)			2003(1)			2002(1)			2001(1)			2000(1)			1999(1)			1998(1)			1997(1)			1996(1)			1995(1)			1994(1)
Cash Flow Statement Data
Net cash provided by continuing operations	$	386		$	323		$	211		$	206		$	256		$	194		$	239		$	193		$	176		$	114		$	170
Investing activity:
Capital expenditures		(77	)		(89	)		(88	)		(68	)		(75	)		(80	)		(67	)		(57	)		(53	)		(57	)		(54	)
Business acquisitions and investments		(320	)		(5	)		(118	)		(102	)		(139	)		(70	)		(29	)		(745	)		(128	)		(12	)		(32	)
Other (investing)/divesting activity, net		12			7			15			16			62			33			10			31			35			(19	)		51
Financing activity:
Increase (decrease) in long-term debt, net		24			(216	)		1			9			(54	)		(1	)		(4	)		651			41			(30	)		(138	)
Dividends paid		(65	)		(50	)		(51	)		(51	)		(47	)		(47	)		(47	)		(46	)		(45	)		(43	)		(37	)
Common stock issued (retired)											(22	)		(5	)		(35	)		(108	)		(26	)
Other financing activity		35			34			29			16			6			1			6			4			9			6			1
Balance Sheet Data
Total assets		3,425			3,008			2,870			2,642			2,588			2,535			2,376			2,304			1,479			1,362			1,302
Long-term debt (including current portion) (12)		533			509			725			724			715			769			771			773			122			81			110
Shareholders’ equity (12)		2,096			1,823			1,515			1,352			1,278			1,164			1,070			1,050			945			1,194			1,084

Note: Certain amounts may not foot since each is rounded independently.

Notes to Selected Financial Data

As used herein and in Management’s Discussion and Analysis of Financial Condition and Results of Operations, the terms “Scripps,” “we,” “our,” or “us” may, depending on the context, refer to The E. W. Scripps Company, to one or more of its consolidated subsidiary companies, or to all of them taken as a whole.

The income statement and cash flow data for the eleven years ended December 31, 2004, and the balance sheet data as of the same dates have been derived from our audited consolidated financial statements. All per share amounts are presented on a diluted basis. The eleven-year financial data should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the consolidated financial statements and notes thereto included elsewhere herein.

Operating revenues and segment profit (loss) represent the revenues and the profitability measures used to evaluate the operating performance of our business segments in accordance with Financial Accounting Standard (“FAS”) 131. See page F-10.

(1)In the periods presented we acquired and divested the following:

Acquisitions

2004- Summit America, including their remaining 30% interest in Shop At Home and their five owned and operated Shop At Home affiliated broadcast television stations. The Great American Country network.

2003- An additional interest of less than one percent in our Memphis newspaper.

2002-A 70% controlling interest in the Shop At Home television-retailing network. Additional 1.0% interest in Food Network and an additional interest of less than one percent in our Evansville newspaper.

2001- Additional 4.0% interest in Food Network and an additional interest of less than one percent in our Evansville newspaper.

2000-Daily newspapers in Ft. Pierce, Florida (in exchange for our newspaper in Destin, Florida, and cash) and Henderson, Kentucky; weekly newspaper in Marco Island, Florida; and television station KMCI in Lawrence, Kansas.

1999- Additional 7.0% interest in Food Network.

1998- Independent telephone directories in Memphis, Tennessee; Kansas City, Missouri; North Palm Beach, Florida; and New Orleans, Louisiana. Additional 1.0% interest in Food Network.

1997- Daily newspapers in Abilene, Corpus Christi, Plano, San Angelo and Wichita Falls, Texas; Anderson, South Carolina; and Boulder, Colorado (in exchange for our daily newspapers in Monterey and San Luis Obispo, California); community newspapers in the Dallas, Texas, market and an approximate 56% controlling interest in Food Network.

1996- Vero Beach, Florida, daily newspaper.

1994- The remaining 13.9% minority interest in Scripps Howard Broadcasting Company (“SHB”) in exchange for 9,905,318 Class A Common Shares. Cinetel Productions (an independent producer of programs for cable television).

Divestitures

2000- Destin, Florida, newspaper (in exchange for Ft. Pierce, Florida, newspaper) and the independent yellow page directories. The divestitures resulted in net pre-tax gains of $6.2 million, increasing income from continuing operations by $4.0 million, $.03 per share.

1998-Dallas community newspapers, including the Plano daily, and Scripps Howard Productions, our television program production operation based in Los Angeles, California. No material gain or loss was realized as proceeds approximated the book value of net assets sold.

1997- Monterey and San Luis Obispo, California, daily newspapers (in exchange for Boulder, Colorado, daily newspaper). Terminated joint operating agency (“JOA”) and ceased operations of El Paso, Texas, daily newspaper. The JOA termination and the newspaper trade resulted in pre-tax gains totaling $47.6 million, increasing income from continuing operations by $26.2 million, $.16 per share.

1995-Watsonville, California, daily newspaper. No material gain or loss was realized as proceeds approximated the book value of net assets sold.

(2)Operating units other than cable television systems sold prior to December 31, 2004.

(3)The Denver JOA commenced operations on January 22, 2001. Our 50% share of the operating profit (loss) of the Denver JOA is reported as “Equity in earnings of JOAs and other joint ventures” in our financial statements. The related editorial costs and expenses associated with the Rocky Mountain News (“RMN”) are included in “JOA editorial costs and expenses.” Our financial statements do not include the advertising and other operating revenues of the Denver JOA, the costs to produce, distribute and market the newspapers or related depreciation. To enhance comparability of year-over-year operating results, we have removed the operating revenues of the RMN prior to the formation of the Denver JOA from our newspaper operating revenues and separately reported those revenues.

F-4

(4) We adopted FAS 142 - Goodwill and Other Intangible Assets effective January 1, 2002. Recorded goodwill and intangible assets with indefinite lives are no longer amortized, but instead are tested for impairment at least annually. Other intangible assets are reviewed for impairment in accordance with FAS 144. Amortization of goodwill and other intangible assets with indefinite lives, primarily FCC licenses and broadcast television station network affiliation relationships, was as follows:

2001 - $38.1 million, $28.1 million after tax, $.18 per share.

2000 - $35.8 million, $26.5 million after tax, $.17 per share.

1999 - $34.7 million, $25.7 million after tax, $.16 per share.

1998 - $35.0 million, $25.9 million after tax, $.16 per share.

1997 - $21.8 million, $17.5 million after tax, $.11 per share.

1996 - $17.3 million, $15.0 million after tax, $.09 per share.

1995 - $15.1 million, $13.5 million after tax, $.08 per share.

1994 - $14.0 million, $11.7 million after tax, $.08 per share.

(5)2004 - An $11.1 million gain on the sale of our Cincinnati television station’s production facility to the City of Cincinnati increased income from continuing operations by $7.0 million, $.04 per share.

(6) Restructuring charges include our proportionate share of JOA restructuring activities. Our proportionate share of JOA restructuring activities is included in “Equity in earnings of JOAs and other joint ventures” in our financial statements. Restructuring charges consisted of the following:

2003- A $1.8 million charge for estimated severance costs to Post union-represented editorial employees was recorded as a result of Gannett notifying us that the Cincinnati JOA will not be renewed when it expires on December 31, 2007. The charge reduced income from continuing operations $1.2 million, $.01 per share.

2002-The Denver JOA consolidated its office space and sold its excess real estate. The $3.9 million gain on the sale increased income from continuing operations by $2.4 million, $.01 per share.

2001-Costs of $16.1 million associated with workforce reductions, including our $5.9 million share of such costs at the Denver JOA, reduced income from continuing operations by $10.1 million, $.06 per share.

2000-Expenses of $9.5 million associated with formation of the Denver JOA reduced income from continuing operations by $6.2 million, $.04 per share.

1999- Severance payments of $1.2 million to certain television station employees and $0.8 million of costs incurred to move Food Network’s operations to a different location in Manhattan reduced income from continuing operations by $1.2 million, $.01 per share.

1996-A $4.0 million charge for our share of certain costs associated with restructuring portions of the distribution system of the Cincinnati JOA reduced income from continuing operations by $2.6 million, $.02 per share.

1994-We changed the network affiliation of our former FOX-affiliated television stations to one of the three primary national television networks, reducing our reliance on syndicated programming at those stations and requiring the construction of new production facilities to accommodate expanded local news programming. A $7.9 million loss on program rights and a $2.8 mil- lion loss on real estate expected to be sold as a result of the affiliation changes reduced income from continuing operations by $6.6 million, $.04 per share.

(7)Other investment results include i) gains and losses from the sale or write-down of investments and ii) accrued incentive compensation and other expenses associated with the management of the Scripps Ventures investment portfolios. Investment results include the following:

2004- Net realized gains of $14.7 million. Net investment results increased income from continuing operations by $9.5 million, $.06 per share.

2003- Net realized losses of $3.2 million. Net investment results decreased income from continuing operations by $2.1 million, $.01 per share.

2002- Net realized losses of $79.7 million. Charges associated with winding down the Scripps Ventures investment funds were $3.6 million. Net investment results decreased income from continuing operations by $55.6 million, $.34 per share.

2001- Net realized losses of $2.9 million. Accrued incentive compensation was decreased $11.5 million, to zero, in connection with the decline in value of the Scripps Ventures I investment portfolio. Net investment results increased income from continuing operations by $3.8 million, $.02 per share.

2000- Net realized losses of $17.5 million. Accrued incentive compensation was increased $4.5 million, to $11.5 million. Net investment results reduced income from continuing operations by $15.8 million, $.10 per share.

1999- Net realized gains of $8.6 million. Accrued incentive compensation was increased $7.0 million, to $7.0 million. Net investment results increased income from continuing operations by $0.4 million, $.00 per share.

1997- Net realized losses of $2.7 million. Net investment results reduced income from continuing operations by $1.7 million, $.01 per share.

1996- Net realized gains of $37.0 million. Net investment results increased income from continuing operations by $24.3 million, $.15 per share.

(8)In 1994 we sold our worldwide GARFIELD and U.S. ACRES copyrights. The sale resulted in a pre-tax gain of $31.6 million, which increased income from continuing operations by $17.4 million, $.11 per share.

(9)Other gains (losses) included the following:

1996-A $15.5 million contribution of appreciated Time Warner stock to a charitable foundation decreased income from continuing operations by $5.2 million, $.03 per share.

1994- An $8.0 million contribution of appreciated stock to a charitable foundation and a $6.1 million accrual for lawsuits associated with a divested operating unit reduced income from continuing operations by $8.1 million, $.05 per share.

(10) The provision for income taxes includes the following items which affect the comparability of the year-over-year effective income tax rate:

2003- Changes in the estimated tax liability for prior years and our estimate of unrealizable state net operating loss carryforwards reduced the tax provision, increasing income from continuing operations by $27.1 million, $.17 per share.

2002- A change in the estimated tax liability for prior years reduced the tax provision, increasing income from continuing operations by $9.8 million, $.06 per share.

2000- A change in the estimated tax liability for prior years reduced the tax provision, increasing income from continuing operations by $7.2 million, $.05 per share.

1994- A change in the estimated tax liability for prior years increased the tax provision, reducing income from continuing operations by $5.3 million, $.03 per share.

(11) Our cable television systems (“Scripps Cable”) were acquired by Comcast Corporation (“Comcast”) on November 13, 1996, (the “Cable Transaction”) through a merger whereby our shareholders received, tax-free, a total of 93 million shares of Comcast’s Class A Special Common Stock. The aggregate market value of the Comcast shares was $1.593 billion and the net book value of Scripps Cable was $356 million, yielding an economic gain of $1.237 billion to our shareholders. This gain is not reflected in our financial statements because accounting rules required us to record the transaction at book value. Unless otherwise noted, the data excludes the cable television segment, which is reported as a discontinued business operation.

(12) Includes effect of discontinued cable television operations prior to completion of the Cable Transaction.

F-5

Management’s Discussion and Analysis of Financial Condition and Results of Operations

This discussion and analysis of financial condition and results of operations is based upon the consolidated financial statements and the notes thereto. You should read this discussion in conjunction with those financial statements.

Forward-Looking Statements

This discussion and the information contained in the notes to the consolidated financial statements contain certain forward-looking statements that are based on our current expectations. Forward-looking statements are subject to certain risks, trends and uncertainties that could cause actual results to differ materially from the expectations expressed in the forward-looking statements. Such risks, trends and uncertainties, which in most instances are beyond our control, include changes in advertising demand and other economic conditions; consumers’ taste; newsprint prices; program costs; labor relations; technological developments; competitive pressures; interest rates; regulatory rulings; and reliance on third-party vendors for various products and services. The words “believe,” “expect,” “anticipate,” “estimate,” “intend” and similar expressions identify forward-looking statements. All forward-looking statements, which are as of the date of this filing, should be evaluated with the understanding of their inherent uncertainty. We undertake no obligation to publicly update any forward-looking statements to reflect events or circumstances after the date the statement is made.

Executive Overview

We are a diverse media concern with interests in newspaper publishing, national lifestyle television networks (“Scripps Networks”), broadcast television, television-retailing (“Shop At Home”), interactive media and licensing and syndication. Scripps Networks includes five cable and satellite television programming services, Home & Garden Television (“HGTV”), Food Network, DIY Network (“DIY”), Fine Living and Great American Country (“GAC”). Our media businesses provide high quality news, information and entertainment content to readers and viewers. We have undergone a strategic transformation during the past 10 years, evolving from its historical role as a pioneer newspaper publisher and television broadcaster to one of the country’s leading providers of content for a growing range of print, video and electronic media platforms.

To create new businesses or acquire businesses that are expected to significantly increase shareholder value, we operate our core media businesses to maximize sustainable cash flow and place a high priority on allocating capital. We have used a portion of the cash produced by our newspapers and broadcast television stations to develop HGTV, DIY and Fine Living and to acquire Food Network, Shop At Home and GAC.

Scripps Networks is in a period of sustained rapid growth. The Networks have successfully monetized ratings and viewership gains, especially at its two more established networks HGTV and Food Network. In 2004, HGTV’s primetime viewership increased 11% compared with 2003, averaging 742,000 viewers each night, while primetime viewership at Food Network was up 6% with a nightly average of 522,000 households. Strong upfront advertising sales at HGTV and Food, combined with a healthy scatter advertising market, has resulted in a prolonged period of strong, double digit profit and revenue growth that the company projects will continue through 2005. Revenue from affiliate fees paid by cable and satellite system operators to carry the networks also has been increasing at a rapid pace as the networks gain popularity and as introductory carriage agreements with cable system operators expire and are renegotiated at higher rates.

In 2004, Scripps Networks revenue and segment profits surpassed our newspaper segment results for the first time in the company’s 126-year history. This benchmark clearly demonstrates how the company’s strategic investment in the growing national television network business has changed the company’s profile and created value for our shareholders. Our continued investment in our Networks included the acquisition of GAC in 2004, which provides us with a recognized cable network brand that has secured distribution into 37 million homes.

In addition to the development of Scripps Networks, we are also investing capital to develop an innovative electronic commerce business at our Shop At Home Network. Our vision for Shop At Home is to provide a pure electronic commerce environment for products and services that, in part, parallel the consumer categories targeted by our national television networks. Sales of products for the home and cookware were approximately 10% of total revenue for 2004 compared with 8% in 2003 and 2% for the full year of 2002. In 2004, we advanced our television retailing strategy by acquiring Summit America Television. Summit America owned a 30% minority interest in Shop At Home and owned and operated five Shop At Home-affiliated broadcast television stations. The acquisition provides us with 100% ownership of Shop At Home and secured distribution of the network in Summit America’s television markets.

Our newspapers’ profits have been affected by a number of economic factors, including higher newsprint and employee costs, as well as an increase in competition for advertising dollars. To maintain competitive positions in our newspapers’ markets, we have launched new products in each of our markets and continuously work to upgrade our advertising sales forces by providing advanced training and innovative sales strategies. These initiatives have generated advertising sales that replaced advertising revenue lost due to the trends affecting local retail advertising.

The broadcast television business is highly cyclical in nature, with peak revenue periods occurring every two years during national general elections. Political advertising revenue in 2004 was $41.5 million compared with $3.4 million in 2003.

F-6

Critical Accounting Policies and Estimates

The preparation of financial statements in accordance with accounting principles generally accepted in the United States of America (“GAAP”) requires us to make a variety of decisions which affect reported amounts and related disclosures, including the selection of appropriate accounting principles and the assumptions on which to base accounting estimates. In reaching such decisions, we apply judgment based on our understanding and analysis of the relevant circumstances, including our historical experience, actuarial studies and other assumptions. We are committed to preparing financial statements incorporating accounting principles, assumptions and estimates that promote the representational faithfulness, verifiability, neutrality and transparency of the accounting information included in the financial statements.

Note 1 to the Consolidated Financial Statements describes the significant accounting policies we have selected for use in the preparation of our financial statements and related disclosures. We believe the following to be the most critical accounting policies, estimates and assumptions affecting our reported amounts and related disclosures.

Network Affiliate Fees – Cable and satellite television systems generally pay a per-subscriber fee (“network affiliate fees”) for the right to distribute our programming under the terms of long-term distribution contracts. Network affiliate fees are reported net of volume discounts earned by cable and satellite television system operators and net of incentive costs offered to system operators in exchange for initial long-term distribution contracts. Such incentives may include an initial period in which the payment of network affiliate fees by the system is waived (“free period”), cash payments (“network launch incentives”), or both. We recognize network affiliate fees as revenue over the terms of the contracts, including any free periods. Network launch incentives are capitalized as assets upon launch of our programming on the cable or satellite television system and are then amortized against network affiliate fees based upon the ratio of each period’s revenue to expected total revenue over the terms of the contracts.

The amount of network affiliate fees due to us, net of applicable discounts, are reported to us by cable and satellite television systems. Such information is generally not received until substantially after the close of the reporting period. Therefore, reported network affiliate fee revenues are based upon our estimates of the number of subscribers receiving our programming and the amount of volume-based discounts each cable and satellite television provider is entitled to receive. In addition, cable television systems acquired by a multiple system operator (“MSO”) may carry our programming under contracts with different rates, discounts or other terms than the MSO. The MSO may have the right to continue to apply the contract terms of the acquired system, to apply its contract term to the acquired system, or to apply the contract terms of the acquired systems to all of its systems. Agreements with cable television systems also typically permit the system to carry our programming while we negotiate volume discounts, rebates or other incentives, requiring us to estimate such amounts. We adjust the recorded amounts and our estimate of any remaining unreported periods based upon the actual amounts of network affiliate fees received.

Investments –We hold investments in several companies, including publicly-traded securities and other securities that do not trade in an active market. Future adverse changes in market conditions, poor operating results, or the inability of certain development-stage companies to find additional financing could result in losses that may not be reflected in an investment’s current carrying value, thereby requiring an impairment charge in the future. We regularly review our investments to determine if there has been any other-than-temporary decline in value. These reviews require management judgments that often include estimating the outcome of future events and determining whether factors exist that indicate impairment has occurred. We evaluate, among other factors, the extent to which cost exceeds fair value; the duration of the decline in fair value below cost; and the current cash position, earnings and cash forecasts and near term prospects of the investee.

We recognized other-than-temporary impairment charges related to write-downs associated with declines in value of certain investments in development-stage businesses of $3.2 million in 2003 and $80.1 million in 2002. We did not recognize any other-than-temporary impairment charges in 2004. As of December 31, 2004, there were no significant unrealized losses on any of our publicly-traded investments and we found no indications of impairment of securities that do not trade in an active market. The carrying value of our investments in securities that do not trade in an active market was $7.3 million at December 31, 2004. We estimate the fair value of these securities approximates their carrying value, however there can be no assurance we would realize the carrying value of these securities upon their sale.

Goodwill and Other Indefinite-Lived Intangible Assets – Effective January 1, 2002, we adopted Financial Accounting Standard No. (“FAS”) 142 - Goodwill and Other Intangible Assets. Goodwill and other indefinite-lived intangible assets must be tested for impairment on an annual basis.

FAS 142 requires us to compare the fair value of each reporting unit to its carrying amount on an annual basis to determine if there is potential goodwill impairment. For purposes of performing the impairment test for goodwill, our reporting units are newspapers, our national television networks, broadcast TV and Shop At Home. If the fair value of the reporting unit is less than its carrying value, an impairment loss is recorded to the extent that the fair value of the goodwill within the reporting unit is less than its carrying value.

FAS 142 also requires us to compare the fair value of each indefinite-lived intangible asset to its carrying amount. If the carrying amount of an indefinite-lived intangible asset exceeds its fair value, an impairment loss is recognized.

To determine the fair value of our reporting units and indefinite-lived intangible assets, we generally use present value techniques (discounted cash flow), market multiples and appraised values. We completed our impairment testing in the fourth quarter of 2004 and determined there were no impairments of goodwill or other indefinite-lived intangible assets.

F-7

If we had established different reporting units or our estimates and projections change in the future, we may be required to record impairment charges for these assets.

Income Taxes – Accounting for income taxes is sensitive to interpretation of various laws and regulations. As a matter of course, our consolidated federal income tax returns and various state income tax returns are regularly audited by federal and state authorities. While we believe the positions we take on our tax returns comply with applicable laws, these audits may result in proposed adjustments that challenge the positions taken on our tax returns. We regularly review the adjustments proposed by federal and state tax authorities to our tax returns and the positions taken on tax returns that are not currently under examination. We record a provision for additional taxes that we believe are probable of payment. However, the ultimate resolution of these issues may differ from the amounts currently estimated, in which case an adjustment would be made to the tax provisions in that period.

In 2002, we settled the audit of our 1992 through 1995 consolidated federal income tax returns with the Internal Revenue Service (“IRS”) and received several proposed adjustments to our 1996 through 2001 tax returns. In 2003, we reached agreement with the IRS on proposed adjustments to our 1996 through 2001 consolidated federal income tax returns. In addition, several open state tax years were closed without audit in 2003. As a result of reaching agreement on the proposed adjustment with the IRS and the closing of open state tax years, we reduced our provision for open tax years by $21.0 million in 2003 and $9.8 million in 2002. No significant adjustments were recorded to our tax provision in 2004. The audit of our 1996 through 2001 federal income tax returns will remain open until two remaining issues are settled with the IRS. If the IRS accepts our positions on those issues, we will reduce our provision for income taxes by $2.0 million in the period those positions are accepted.

We have deferred tax assets primarily related to state net operating loss carryforwards and capital loss carryforwards. We record a tax valuation allowance to reduce such deferred tax assets to the amount that is more likely than not to be realized. We consider ongoing prudent and feasible tax planning strategies in assessing the need for a valuation allowance. In the event we determine the deferred tax asset we would realize would be greater or less than the net amount recorded, an adjustment would be made to the tax provision in that period. In 2003, we reduced our estimates of state operating loss carryforwards that would not be realized by $6.1 million based upon the closing of several open state tax years and our projections of taxable income in the carryforward periods.

Pension Plans – We sponsor various noncontributory defined benefit pension plans covering substantially all full-time employees. Pension expense for those plans was $23.1 million in 2004, $25.4 million in 2003, and $13.4 million in 2002. The measurement of our pension obligations and related expense is dependent on a variety of estimates, including: discount rates; expected long-term rate of return on plan assets; expected increase in compensation levels; and employee turnover, mortality and retirement ages. We consider the most critical of these estimates to be our discount rate and the expected long-term rate of return on plan assets. We review these assumptions on an annual basis and make modifications to the assumptions based on current rates and trends when appropriate. In accordance with accounting principles generally accepted in the United States of America, the effects of these modifications are recorded currently or amortized over future periods.

The discount rate used to determine our future pension obligations is based upon a dedicated bond portfolio approach that includes securities with various maturities rated Aa or better. The rate is determined each year at the plan measurement date and affects the succeeding year’s pension cost. At December 31, 2004, the discount rate was 6.0%. Discount rates can change from year to year based on economic conditions that impact corporate bond yields. A decrease in the discount rate increases pension expense. A 0.5% change in the discount rate as of December 31, 2004, to either 5.5% or 6.5%, would increase or decrease our pension obligations as of December 31, 2004, by approximately $30.5 million and increase or decrease 2005 pension expense by approximately $4.5 million.

The expected long-term rate of return on plan assets is based primarily upon the target asset allocation for plan assets and capital markets forecasts for each asset class employed. Our expected rate of return on plan assets also considers our compound rate of return on plan assets for 10 and 15 year periods. At December 31, 2004, the expected long-term rate of return on plan assets was 8.25%. A decrease in the expected rate of return on plan assets increases pension expense. A 0.5% change in the expected long-term rate of return on plan assets, to either 8.75% or 7.75%, would increase or decrease our 2005 pension expense by approximately $1.8 million.

We had cumulative unrecognized actuarial losses for our pension plans of $76 million at December 31, 2004. Unrealized actuarial gains and losses result from deferred recognition of differences between our actuarial assumptions and actual results. The unrecognized losses are primarily due to declines in corporate bond yields and the unfavorable performance of the equity markets between 2000 and 2002. Amortization of unrecognized actuarial losses may result in an increase in our pension expense in future periods. Based on our current assumptions, we anticipate that 2005 pension expense will include $6.2 million in amortization of unrecognized actuarial losses.

F-8

Results of Operations

The trends and underlying economic conditions affecting the operating performance and future prospects differ for each of our business segments. Accordingly, we believe the following discussion of our consolidated results of operations should be read in conjunction with the discussion of the operating performance of our business segments that follows on pages F-10 through F-15.

Consolidated Results of Operations – Consolidated results of operations were as follows:

	For the years ended December 31,
( in thousands )	2004			Change		2003			Change		2002
Operating revenues	$	2,167,503		15.6	%	$	1,874,845		22.1	%	$	1,535,664
Costs and expenses		(1,641,100	)	(14.0	)%		(1,439,575	)	(26.9	)%		(1,134,288	)
Depreciation and amortization of intangibles		(69,004	)	(3.9	)%		(66,417	)	(7.9	)%		(61,551	)
Gains (losses) on disposal of PP&E		8,325					(1,670	)	(37.2	)%		(1,217	)
Restructuring charges							(1,847	)
Operating income		465,724		27.5	%		365,336		7.9	%		338,608
Interest expense		(30,878	)	2.3	%		(31,593	)	(11.6	)%		(28,301	)
Equity in earnings of JOAs and other joint ventures		88,830		1.0	%		87,954		5.7	%		83,245
Interest and dividend income		3,369		(33.4	)%		5,062					1,860
Other investment results, net of expenses		14,674					(3,200	)				(85,667	)
Miscellaneous, net		934					(497	)				(823	)
Income before income taxes and minority interests		542,653					423,062					308,922
Provision for income taxes		195,773					137,974					114,287
Income before minority interests		346,880					285,088					194,635
Minority interests		43,069					14,273					6,338
Net income	$	303,811		12.2	%	$	270,815		43.8	%	$	188,297
Net income per diluted share of common stock	$	1.84		10.8	%	$	1.66		41.9	%	$	1.17

2004 compared with 2003

The increase in operating revenues was primarily attributed to the continued growth in advertising and network affiliate fee revenues at our national television networks, increases in merchandise sales at Shop At Home, and the return of political advertising at our broadcast television stations. The growth in advertising revenues at Scripps Networks was primarily driven by increased viewership. The growth in affiliate fee revenues at Scripps Networks is attributed to scheduled rate increases, wider distribution of our networks, and reaching renewal agreements with several cable television operators.

Costs and expenses were affected by the expanded hours of original programming and costs to promote our national networks, increases in cost of merchandise sold at Shop At Home, newsprint prices and disability and health care costs.

Depreciation and amortization increased year-over-year primarily as a result of depreciation and amortization attributed to the acquisition of Summit America and Great American Country.

Gains on disposal of property, plant and equipment in 2004 include an $11.1 million gain on the sale of our Cincinnati television station’s production facility to the City of Cincinnati.

Restructuring charges in 2003 reflect a $1.8 million charge for estimated severance costs to Cincinnati Post and Kentucky Post editorial employees as stipulated by the terms of a collective bargaining agreement. The charge was recorded as a result of Gannett notifying us that the Cincinnati JOA will not be renewed when it expires on December 31, 2007.

Operating results in 2004 were affected by the impact of hurricanes at our Florida operations. Our Florida operations sustained wind and water damage and the hurricanes interrupted operations at our affected businesses and at certain of their customers, resulting in lost revenues. Estimated asset impairment losses and restoration costs totaled $2.6 million. Net income was reduced by $1.6 million, $.01 per share. Our insurance program provides coverage for damage to property and interruption of business operations, including profit recovery and costs incurred to minimize the duration and total cost of interruption. Business interruption losses for 2004 are estimated to be approximately $4.2 million. See Note 4 to our consolidated financial statements.

Interest expense includes interest incurred on our outstanding borrowings and interest incurred on deferred compensation and other employment agreements. Interest expense decreased in 2004 as lower average debt levels offset increases in interest rates. The average balance of outstanding borrowings was $513 million in 2004 and $608 million in 2003. The weighted-average interest rate on all borrowings was 4.73% in 2004 and 4.17% in 2003.

Interest and dividend income decreased in 2004 due to the loss of income on the Summit America Note receivable that was forgiven during our second quarter acquisition of Summit America. This reduction in income was partially offset by interest income earned on federal tax refunds received in 2004.

Other investment results include net realized gains and losses on the sale of investments and investment impairments resulting from other-than-temporary declines in the fair value of investments. Other investment results in 2004 represent realized gains from the sale of certain investments, including Digital Theater Systems. Other investment results in 2003 reflect a charge for write-downs associated with declines in value of certain investments in development-stage businesses.

F-9

Information regarding our effective tax rate is as follows:

(in thousands)	2004			Change		2003
Income before income taxes and minority interests as reported	$	542,653		28.3	%	$	423,062
Income of pass-through entities allocated to non-controlling interests		40,441					12,680
Income allocated to Scripps	$	502,212		22.4	%	$	410,382
Provision for income taxes	$	195,773		(41.9	)%	$	137,974
Effective income tax rate as reported		36.1	%				32.6	%
Effective income tax rate on income allocated to Scripps		39.0	%				33.6	%

Our effective tax rate is affected by the growing profitability of Food Network. Food Network is operated pursuant to the terms of a general partnership, in which we own an approximate 70% residual interest. Income taxes on partnership income accrue to the individual partners. While the income before income tax reported in our financial statements includes all of the income before tax of the partnership, our income tax provision does not include income taxes on the portion of Food Network income that is attributable to the non-controlling interest.

The comparability of our year-over-year effective tax rate is affected by changes in estimated liabilities for open tax years and state net operating loss carryforwards that reduced our tax provision by $27.1 million in 2003. These changes in estimates reduced the effective tax rate by 6.4% in 2003. We expect the effective tax rate to be approximately 36% in 2005.

Minority interest increased year-over-year primarily due to the operating performance of Food Network. Prior to the fourth quarter of 2003, Food Network profits were allocated solely to Class A partnership interests, of which we own approximately 87%. During the fourth quarter of 2003, Food Network profits began to be allocated in proportion to each partner’s residual interests in the partnership. In 2005, we expect minority interest will be $50 million to $55 million due to the increasing profitability of the Food Network.

2003 compared with 2002

The increase in operating revenues was primarily attributed to the continued growth in advertising and network affiliate fee revenues at our national television networks and the October 2002 acquisition of Shop At Home. The growth in advertising and affiliate fee revenues at Scripps Networks was primarily driven by increased viewership of our networks.

Increases in cost and expenses were affected by the October 2002 acquisition of Shop At Home and expanded hours of original programming and costs to promote our national networks. In addition, pension expense increased $12.0 million year-over-year due to the combined effects of lower expected returns on plan assets, lower discount rates and amortization of actuarial losses.

Depreciation and amortization increased year-over-year primarily as a result of depreciation and amortization attributable to the acquisition of Shop At Home.

Restructuring charges reflect a $1.8 million charge for estimated severance costs to Cincinnati Post and Kentucky Post editorial employees as stipulated by the terms of a collective bargaining agreement. The charge was recorded as a result of Gannett notifying us that the Cincinnati JOA will not be renewed when it expires on December 31, 2007.

Interest expense includes interest incurred on our outstanding borrowings and interest incurred on deferred compensation and other employment agreements. Interest expense increased due to our decision to replace $200 million of borrowings under our variable-rate credit facilities with fixed-rate notes and due to increases from interest incurred on deferred compensation agreements. Average fixed-rate borrowings for the year-to-date periods were $409 million in 2003 and $275 million in 2002. The weighted-average effective interest rate on the fixed-rate notes was 5.6% in 2003 and 6.1% in 2002. Average variable-rate borrowings, including the $50 million notes converted to variable-rate borrowings under the provisions of our interest rate swap, were $199 million in 2003 and $373 million in 2002. The weighted-average effective interest rate on the variable-rate borrowings was 1.2% in 2003 and 1.8% in 2002.

Equity in earnings of JOAs and other joint ventures increased primarily due to improved results of the joint newspaper operations in Denver.

Interest and dividend income increased year-over-year primarily as a result of $4.6 million of interest income earned on the $47.5 million note issued to Summit America upon acquisition of the controlling interest in Shop At Home in the fourth quarter of 2002. Interest income on the Summit America note was $0.7 million in 2002.

Other investment results include (i) net realized gains and losses on the sale of investments, (ii) investment impairments resulting from other-than-temporary declines in the fair value of investments and (iii) accrued performance-based compensation and other expenses associated with the management of our investments in development-stage businesses. Other investment results reduced net income by $2.1 million, $.01 per share, in 2003 and $55.6 million, $.34 per share, in 2002. Investment impairment charges in 2002 include a $35.1 million write-down of our investment in AOL Time Warner and $45.0 million of write-downs associated with declines in value of investments in development-stage businesses. Also included in 2002 other investment results were $3.6 million of costs associated with winding down active management of our investment portfolio in development-stage businesses.

The effective income tax rate was 32.6% in 2003 and 37.0% in 2002. The changes in estimated liabilities for open tax years and estimated unrealizable foreign tax credits and state net operating loss carryforwards reduced the tax provision by $27.1 million in 2003 and by $9.8 million in 2002. These changes in estimates reduced the effective income tax rate by 6.4% in 2003 and by 3.2% in 2002. In addition, our effective income tax rate is affected by the growing profitability of Food Network and the portion of Food Network income that is attributable to the non-controlling interests. Our income tax provision does not include income taxes on the portion of Food Network income that is attributable to the non-controlling interest. Income before income tax attributable to the non-controlling

F-10

interest in Food Network was approximately $13 million in 2003 and $3 million in 2002.

Minority interest increased year-over-year primarily due to the operating performance of Food Network. Prior to the fourth quarter of 2003, Food Network profits were allocated solely to Class A partnership interests, of which we own approximately 87%. During the fourth quarter of 2003, Food Network profits began to be allocated in proportion to each partner’s residual interests in the partnership.

Business Segment Results – As discussed in Note 16 to the Consolidated Financial Statements our chief operating decision maker (as defined by FAS 131 – Segment Reporting) evaluates the operating performance of our business segments using a measure we call segment profits. Segment profits excludes interest, income taxes, depreciation and amortization, divested operating units, restructuring activities (including our proportionate share of JOA restructuring activities), investment results and certain other items that are included in net income determined in accordance with accounting principles generally accepted in the United States of America.

Items excluded from segment profits generally result from decisions made in prior periods or from decisions made by corporate executives rather than the managers of the business segments. Depreciation and amortization charges are the result of decisions made in prior periods regarding the allocation of resources and are therefore excluded from the measure. Financing, tax structure and divestiture decisions are generally made by corporate executives. Excluding these items from our business segment performance measure enables us to evaluate business segment operating performance for the current period based upon current economic conditions and decisions made by the managers of those business segments in the current period.

Information regarding the operating performance of our business segments determined in accordance with FAS 131 and a reconciliation of such information to the consolidated financial statements is as follows:

	For the years ended December 31,
(in thousands)	2004			Change		2003			Change		2002
Segment operating revenues:
Newspapers managed solely by us	$	703,857		1.8	%	$	691,591		1.4	%	$	682,219
Newspapers operated pursuant to JOAs		267					267		16.1	%		230
Total newspapers		704,124		1.8	%		691,858		1.4	%		682,449
Scripps Networks		723,713		35.3	%		535,013		28.8	%		415,402
Broadcast television		342,498		12.6	%		304,162		(0.3	)%		305,154
Shop At Home		293,092		22.9	%		238,484					42,345
Licensing and other media		104,076		(1.2	)%		105,328		16.6	%		90,314
Total operating revenues	$	2,167,503		15.6	%	$	1,874,845		22.1	%	$	1,535,664
Segment profit (loss):
Newspapers managed solely by us	$	204,898		(9.8	)%	$	227,132		(2.2	)%	$	232,148
Newspapers operated pursuant to JOAs		41,038		(1.3	)%		41,573		9.1	%		38,120
Total newspapers		245,936		(8.5	)%		268,705		(0.6	)%		270,268
Scripps Networks		304,358		49.0	%		204,263		63.9	%		124,596
Broadcast television		108,243		27.0	%		85,218		(13.1	)%		98,109
Shop At Home		(21,968	)	0.5	%		(22,075	)				(1,682	)
Licensing and other media		16,767		(12.8	)%		19,238		11.3	%		17,284
Corporate		(38,103	)	(18.6	)%		(32,125	)	(15.5	)%		(27,810	)
Total segment profit		615,233		17.6	%		523,224		8.8	%		480,765
Depreciation and amortization of intangibles		(69,004	)	(3.9	)%		(66,417	)	(7.9	)%		(61,551	)
Gains (losses) on disposals of PP&E		8,325					(1,670	)	(37.2	)%		(1,217	)
Restructuring charges, including share of JOA restructurings							(1,847	)				3,856
Interest expense		(30,878	)	2.3	%		(31,593	)	(11.6	)%		(28,301	)
Interest and dividend income		3,369		(33.4	)%		5,062					1,860
Other investment results, net of expenses		14,674					(3,200	)	96.3	%		(85,667	)
Miscellaneous, net		934					(497	)	39.6	%		(823	)
Income before income taxes and minority interests	$	542,653		28.3	%	$	423,062		36.9	%	$	308,922

Discussions of the operating performance of each of our reportable business segments begin on page F-11.

Compliance with the Sarbanes-Oxley Act contributed to the increase in corporate expenses in 2004.

Segment profits include our share of the earnings of JOAs and certain other investments included in our consolidated operating results using the equity method of accounting. Newspaper segment profits include equity in earnings of JOAs and other joint ventures. Scripps Networks segment profits include equity in earnings of FOX Sports Net South and other joint ventures.

F-11

A reconciliation of equity in earnings of JOAs and other joint ventures included in segment profits to the amounts reported in our Consolidated Statements of Income is as follows:

	For the years ended December 31,
(in thousands)	2004			Change		2003			Change		2002
Newspapers:
Equity in earnings of JOAs	$	78,607		(0.1	)%	$	78,682		7.5	%	$	73,202
Equity in earnings (loss) of joint ventures		(106	)	(73.8	)%		(61	)
Scripps Networks:
Equity in earnings of joint ventures		10,329		10.7	%		9,333		50.8	%		6,187
Equity in earnings of JOAs and other joint ventures included in segment profit		88,830		1.0	%		87,954		10.8	%		79,389
Newspapers:
Share of JOA restructuring activities excluded from segment profit												3,856
Total equity in earnings of JOAs and other joint ventures	$	88,830		1.0	%	$	87,954		5.7	%	$	83,245

Certain items required to reconcile segment profitability to consolidated results of operations determined in accordance with accounting principles generally accepted in the United States of America are attributed to particular business segments. Significant reconciling items attributable to each business segment are as follows:

	For the years ended December 31,
(in thousands)	2004		Change		2003		Change		2002
Depreciation and amortization, including (gains) losses on disposals of PP&E:
Newspapers managed solely by us	$	22,978	2.5	%	$	23,560	6.2	%	$	25,125
Newspapers operated pursuant to JOAs		1,478	5.7	%		1,568	(12.7	)%		1,391
Total newspapers		24,456	2.7	%		25,128	5.2	%		26,516
Scripps Networks		12,575	1.1	%		12,715	(2.3	)%		12,435
Broadcast television		9,949	50.2	%		19,994	(1.3	)%		19,745
Shop At Home		10,848	(47.5	)%		7,354				1,882
Licensing and other media		667	(5.9	)%		630	26.4	%		856
Corporate		2,184	3.6	%		2,266	(69.9	)%		1,334
Total	$	60,679	10.9	%	$	68,087	(8.5	)%	$	62,768
Restructuring charges					$	1,847
Interest and dividend income:
Newspapers managed solely by us	$	251	(26.2	)%	$	340	(53.2	)%	$	727
Newspapers operated pursuant to JOAs		23	9.5	%		21	5.0	%		20
Total newspapers		274	(24.1	)%		361	(51.7	)%		747
Summit America note		1,306				4,591				725
Other		1,789				110				388
Total	$	3,369	(33.4	)%	$	5,062			$	1,860

Newspapers – We operate daily and community newspapers in 19 markets in the United States. Our newspapers earn revenue primarily from the sale of advertising space to local and national advertisers and from the sale of newspapers to readers. Four of our newspapers are operated pursuant to the terms of joint operating agreements. Each of those newspapers maintains an independent editorial operation and receives a share of the operating profits of the combined newspapers operations.

Newspapers managed solely by us– The newspapers managed solely by us operate in mid-size markets, focusing on news coverage within their local markets. Advertising and circulation revenues provide substantially all of each newspaper’s operating revenues and employee and newsprint costs are the primary expenses at each newspaper. Declines in circulation of daily newspapers have resulted in a loss of advertising market share throughout the newspaper industry. Further declines in circulation in our newspaper markets could adversely affect our newspapers.

The trends and underlying economic conditions affecting the operating performance of any of our newspapers are substantially the same as those affecting all of our newspapers. Our newspaper operating performance is most affected by newsprint prices and economic conditions, particularly within the retail, labor, housing and auto markets. While an individual newspaper may perform better or worse than our newspaper group as a whole due to specific conditions at the newspaper or within its local economy, such variances generally do not significantly affect the overall long-term operating performance of the newspaper segment.

Operating results for newspapers managed solely by us were as follows:

	For the years ended December 31,
(in thousands)	2004			Change		2003			Change		2002
Segment operating revenues:
Local	$	165,980		(0.8	)%	$	167,343		(3.4	)%	$	173,205
Classified		214,775		2.4	%		209,724		0.9	%		207,950
National		41,956		7.0	%		39,225		13.1	%		34,683
Preprint and other		134,175		6.6	%		125,815		8.5	%		115,931
Newspaper advertising		556,886		2.7	%		542,107		1.9	%		531,769
Circulation		130,790		(3.5	)%		135,503		(1.9	)%		138,138
Other		16,181		15.7	%		13,981		13.6	%		12,312
Total operating revenues		703,857		1.8	%		691,591		1.4	%		682,219
Segment costs and expenses:
Employee compensation and benefits		263,577		(5.2	)%		250,468		(2.8	)%		243,558
Newsprint and ink		79,529		(9.2	)%		72,803		(7.4	)%		67,798
Other segment costs and expenses		155,747		(10.4	)%		141,127		(1.7	)%		138,715
Total costs and expenses		498,853		(7.4	)%		464,398		(3.2	)%		450,071
Contribution to segment profit excluding RMN pre-JOA		205,004		(9.8	)%		227,193		(2.1	)%		232,148
Equity in earnings (loss) of joint ventures		(106	)	(73.8	)%		(61	)
Contribution to segment profit	$	204,898		(9.8	)%	$	227,132		(2.2	)%	$	232,148
Supplemental Information:
Depreciation and amortization	$	21,938				$	23,106				$	24,523
Capital expenditures		26,444					37,550					38,308
Business acquisitions and other additions to long-lived assets							3,904					330

F-12

Full-year operating results were affected by the impact of hurricanes at our Florida operations. Our Florida operations sustained wind and water damage and the hurricanes interrupted operations at our affected businesses and at certain of their customers, resulting in lost revenues. Advertising revenues at our other newspapers increased 2% in 2004. We expect newspaper advertising revenue to increase low single digits in 2005.

Increases in preprint and other advertising reflect the development of new print and electronic products and services. These products include niche publications such as community newspapers, lifestyle magazines, publications focused on the classified advertising categories of real estate, employment and auto, and other publications aimed at younger readers. Additionally, our Internet sites had advertising revenues of $14.9 million in 2004 compared with $11.5 million in 2003 and $8.3 million in 2002. We expect continued growth in advertising on our Internet sites as we continue to leverage our local franchises in help wanted, automotive and real estate advertising.

Increases in other operating revenues reflect additional revenue earned on ancillary services offered by our newspapers. The increase in 2004 is primarily attributed to increases in commercial printing revenues.

The increase in employee compensation and benefit expenses in 2004 is primarily due to higher employee benefit costs, including a $4.8 million increase in health care and long-term disability costs. Higher retirement plan expense in 2003 contributed to the increase in employee compensation and benefit expenses compared with 2002. Retirement plan expense was $15.3 million in 2003 and $12.6 million in 2002. Retirement plan expense increased over 2002 primarily due to lower expected returns on plan assets and lower discount rates.

Newsprint and ink costs increased primarily due to increases in newsprint prices. The average price of newsprint year-over-year increased 10% in 2004 and 7% in 2003.

Increases in other segment costs and expenses reflect costs associated with the development of new ancillary products and services.

Total segment costs and expenses in 2004 include $0.9 million of estimated asset impairment and restoration costs incurred as a result of the Florida hurricanes.

Capital expenditures in 2004 and 2003 include costs for the construction of a new production facility for our Treasure Coast, Florida newspapers. Capital expenditures in 2002 include construction of a new production facility for our Knoxville newspaper. Capital expenditures in 2005 are expected to be $42 million, including initial costs for the first phase of a new printing facility for our Naples, Florida newspaper.

Newspapers operated under Joint Operating Agreements: Four of our newspapers are operated pursuant to the terms of joint operating agreements (“JOAs”). See page 5 for information regarding the markets in which we publish a newspaper pursuant to the terms of a JOA.

The operating profits earned from the combined operations of the two newspapers are distributed to the partners in accordance with the terms of the joint operating agreement. We receive a 50% share of the Denver JOA profits and between 20% and 40% of the profits from the other three JOAs.

Operating results for our newspapers operated under JOAs were as follows:

	For the years ended December 31,
(in thousands)	2004		Change		2003		Change		2002
Equity in earnings of JOAs included in segment profit:
Denver	$	36,630	(3.2	)%	$	37,854	25.5	%	$	30,157
Cincinnati		23,148	4.1	%		22,246	(11.3	)%		25,069
Other		18,829	1.3	%		18,582	3.4	%		17,976
Total equity in earnings of JOAs included in segment profit		78,607	(0.1	)%		78,682	7.5	%		73,202
Operating revenues		267				267				230
Total		78,874	(0.1	)%		78,949	7.5	%		73,432
JOA editorial costs and expenses:
Denver		23,012	(1.4	)%		22,692	(8.6	)%		20,896
Cincinnati		8,018	(1.7	)%		7,887	(1.0	)%		7,812
Other		6,806	(0.1	)%		6,797	(2.9	)%		6,604
Total JOA editorial costs and expenses		37,836	(1.2	)%		37,376	(5.8	)%		35,312
JOAs contribution to segment profit:
Denver		13,759	(10.1	)%		15,303	62.5	%		9,418
Cincinnati		15,129	5.4	%		14,359	(16.8	)%		17,258
Other		12,150	2.0	%		11,911	4.1	%		11,444
Total JOA contribution to segment profit	$	41,038	(1.3	)%	$	41,573	9.1	%	$	38,120
Supplemental Information:
Depreciation and amortization	$	1,480			$	1,541			$	1,618
Capital expenditures		613				567				308

Our equity in earnings of the combined newspaper operations in Denver decreased slightly due to ongoing weakness in the local economy. This decrease was more than offset by improved results in the Cincinnati and Birmingham JOAs.

Gannett has notified us of its intent to terminate the Cincinnati JOA upon its expiration in 2007.

Scripps Networks – Scripps Networks includes our national television networks: Home & Garden Television (“HGTV”), Food Network, DIY Network (“DIY”), Fine Living, and Great American Country (“GAC”). Programming from our networks can be viewed on demand (“VOD”) on cable television systems in about 84 markets across the United States. Scripps Networks also includes our on-line network, HGTVPro.com, and our 12% interest in FOX Sports Net South, a regional television network. Our networks also operate internationally through licensing agreements and joint ventures with foreign entities.

F-13

We launched HGTV in 1994. Food Network launched in 1993, and we acquired our controlling interest in 1997. We launched DIY in the fourth quarter of 1999 and Fine Living in the first quarter of 2002. We acquired GAC on November 17, 2004. We have used a similar strategy in developing each of our networks. Our initial focus is to gain distribution on cable and satellite television systems. We may offer incentives in the form of cash payments or an initial period in which payment of affiliate fees by the systems is waived in exchange for long-term distribution contracts. We create new and original programming and undertake promotion and marketing campaigns designed to increase viewer awareness. We expect to incur operating losses until network distribution and audience size are sufficient to attract national advertisers. As distribution of the network increases, we make additional investments in the quality and variety of programming and increase the number of hours of original programming offered on the network. Such investments are expected to result in increases in viewership, yielding higher advertising revenues.

While we have employed similar development strategies with each of our networks, there can be no assurance DIY, Fine Living and GAC will achieve operating performances similar to HGTV and Food Network. There has been considerable consolidation among cable and satellite television operators, with the eight largest providing services to approximately 90% of the homes that receive cable and satellite television programming. At the same time, there has been an expansion in the number of programming services seeking distribution on those systems, with the number of networks more than doubling since 1996.

Operating results for each of our five national networks were as follows:

	For the years ended December 31,
(in thousands)	2004			Change		2003			Change		2002
Operating revenues:
HGTV	$	376,905		26.1	%	$	298,998		21.7	%	$	245,721
Food Network		294,957		42.3	%		207,260		31.2	%		157,956
DIY		31,504		55.2	%		20,305		102.0	%		10,053
Fine Living		17,953		116.1	%		8,308					1,344
GAC		1,650
Other		744					142		(56.7	)%		328
Total segment operating revenues	$	723,713		35.3	%	$	535,013		28.8	%	$	415,402
Contribution to segment profit (loss):
HGTV	$	198,564		30.0	%	$	152,785		37.4	%	$	111,201
Food Network		139,690		59.7	%		87,497		66.4	%		52,580
DIY		(7,959	)	23.7	%		(10,430	)	21.4	%		(13,275	)
Fine Living		(21,788	)	15.5	%		(25,784	)	(4.2	)%		(24,737	)
GAC		(7	)
Other		(4,142	)				195		116.6	%		(1,173	)
Total segment profit	$	304,358		49.0	%	$	204,263		63.9	%	$	124,596
Homes reached in December (1):
HGTV		87,400		3.4	%		84,500		5.1	%		80,400
Food Network		85,900		3.5	%		83,000		6.1	%		78,200
DIY		31,000		19.2	%		26,000		100.0	%		13,000
Fine Living		25,000		25.0	%		20,000		53.8	%		13,000
GAC		36,800		37.8	%		26,700		9.9	%		24,300

(1) Approximately 93 million homes in the United States receive cable or satellite television. Homes reached are according to the Nielsen Homevideo Index (“Nielsen”), with the exception of DIY and Fine Living which are not yet rated by Nielsen and represent comparable amounts estimated by us.

Advertising and network affiliate fees provide substantially all of each network’s operating revenues and employee costs and programming costs are the primary expenses. The trends and underlying economic conditions affecting each of our networks are substantially the same as those affecting all of our networks, primarily the demand for national advertising.

Operating results for Scripps Networks were as follows:

F-14

	For the years ended December 31,
(in thousands)	2004			Change		2003			Change		2002
Segment operating revenues:
Advertising	$	567,426		30.7	%	$	434,175		31.2	%	$	330,806
Network affiliate fees, net		145,163		56.2	%		92,907		18.1	%		78,662
Other		11,124		40.3	%		7,931		33.7	%		5,934
Total segment operating revenues		723,713		35.3	%		535,013		28.8	%		415,402
Segment costs and expenses:
Employee compensation and benefits		95,917		(9.8	)%		87,346		(9.3	)%		79,912
Programs and program licenses		164,700		(23.2	)%		133,691		(19.5	)%		111,903
Other segment costs and expenses		169,067		(42.0	)%		119,046		(13.2	)%		105,178
Total segment costs and expenses		429,684		(26.3	)%		340,083		(14.5	)%		296,993
Segment profit before joint ventures		294,029		50.8	%		194,930		64.6	%		118,409
Equity in earnings of joint ventures		10,329		10.7	%		9,333		50.8	%		6,187
Segment profit	$	304,358		49.0	%	$	204,263		63.9	%	$	124,596
Supplemental Information:
Billed network affiliate fees	$	163,743		57.8	%	$	103,749		12.4	%	$	92,278
Network launch incentive payments		34,365					25,105					92,394
Payments for programming (greater) less than program cost amortization		(21,560	)				(34,314	)				(23,024	)
Depreciation and amortization		12,575					12,203					12,097
Capital expenditures		21,972					9,364					14,545
Business acquisitions and other additions to long-lived assets		332,060					199,303					247,632

Increased viewership of our networks over each of the last three years has led to increased demand for advertising time and higher advertising rates. Increased viewership has been driven by wider distribution of the networks and higher ratings resulting from our investments in the quality and hours of original programming and marketing campaigns to promote consumer awareness of the networks. Advertising revenues are expected to increase approximately 25% to 30% for the full year of 2005.

The increase in network affiliate fees over each of the last three years reflects both wider distribution of the networks and scheduled rate increases. The increase in network affiliate fees for 2004 also reflects the fact that the charter distribution agreements for Food Network provided the programming to cable television systems without charge for the initial 10-year

term of the agreements. Charter distribution agreements with cable and satellite television systems distributing our programming to approximately 25 million homes expired at the end of 2003. Distribution agreements with cable and satellite television systems currently in force require the payment of affiliate fees over the terms of the agreements. Network affiliate fees in 2005 are expected to increase approximately 15% year over year.

Increases in other revenues reflect the development of alternative revenue sources including the sales of merchandise.

Employee compensation and benefits increased primarily due to the hiring of additional employees to support the growth of Fine Living and DIY.

Programs and program licenses and other costs and expenses increased due to the improved quality and variety of programming, expanded programming hours and continued efforts to promote the programming in order to attract a larger audience. Our continued investment in building viewership across all of our networks is expected to increase programming and marketing expenses approximately 20% to 25% in 2005.

Capital expenditures in 2004 include costs for the new Food Network studio in New York. Capital expenditures in 2005 are expected to be approximately $33 million, which includes an expansion of the Scripps Networks headquarters in Knoxville.

Broadcast Television – Broadcast television includes six ABC-affiliated stations, three NBC-affiliated stations and one independent. Each station is located in one of the 60 largest television markets in the U.S. Our broadcast television stations earn revenue primarily from the sale of advertising time to local and national advertisers.

National broadcast television networks offer affiliates a variety of programs and sell the majority of advertising within those programs. We may receive compensation from the network for carrying its programming. In addition to network programs, we broadcast locally produced programs, syndicated programs, sporting events, and other programs of interest in each station’s market. News is the primary focus of our locally-produced programming.

The trends and underlying economic conditions affecting the operating performance of any of our broadcast television stations are substantially the same as those affecting all of our stations. The operating performance of our broadcast television group is most affected by the health of the economy, particularly conditions within the retail and auto markets, and by the volume of advertising time purchased by campaigns for elective office and for political issues. The demand for political advertising is significantly higher in even-numbered years, when congressional and presidential elections occur, than in odd-numbered years. From time-to-time, individual television stations may perform better or worse than our television station group as a whole due to specific conditions at that station or within its local economy. However, such variances generally do not significantly affect the overall operating performance of the broadcast television segment.

Operating results for broadcast television were as follows:

	For the years ended December 31,
(in thousands)	2004			Change		2003		Change		2002
Segment operating revenues:
Local	$	183,732		(0.4	)%	$	184,395	7.6	%	$	171,301
National		100,518		(0.2	)%		100,757	5.5	%		95,497
Political		41,546					3,356				23,703
Network compensation		8,505		(4.5	)%		8,905	10.7	%		8,044
Other		8,197		21.5	%		6,749	2.1	%		6,609
Total segment operating revenues		342,498		12.6	%		304,162	(0.3	)%		305,154
Segment costs and expenses:
Employee compensation and benefits		121,309		(4.3	)%		116,312	(4.7	)%		111,048
Programs and program licenses		48,402		(5.3	)%		45,965	(8.7	)%		42,286
Other segment costs and expenses		64,544		(13.9	)%		56,667	(5.5	)%		53,711
Total segment costs and expenses		234,255		(7.0	)%		218,944	(5.7	)%		207,045
Segment profit	$	108,243		27.0	%	$	85,218	(13.1	)%	$	98,109
Supplemental Information:
Payments for programming less (greater) than program cost amortization	$	(606	)			$	579			$	(276	)
Depreciation and amortization		19,626					19,425				19,625
Capital expenditures		17,543					34,742				23,655
Business acquisitions and other additions to long-lived assets							918				20

Full-year operating results were affected by the impact of hurricanes at our Florida operations. Our Florida operations sustained wind and water damage and the hurricanes interrupted operations at our affected businesses and at certain of their customers, resulting in lost revenues. Revenues at our other television stations increased 12% in 2004.

Broadcast television operating results are significantly affected by the political cycle. Our stations, while reaching approximately 10% of U.S. television households, are located in states with 22% of the electoral vote. We operate four television stations in the key electoral states of Ohio and Florida.

Advertising revenues, excluding political, are expected to increase approximately 4% to 6% for the full year of 2005.

Three of our ABC affiliation agreements expired in 2004. The affiliation agreements of our other three ABC affiliate stations expire between 2005 and 2006. Our ABC affiliates recognized $8.2 million of network compensation revenue in 2004, $8.6 million in 2003, and $7.7 million in 2002. We are currently negotiating renewal of our affiliation agreements with ABC. The contracts with our stations that expired in 2004 have been extended based on similar terms until new agreements are reached. While we expect network compensation will be reduced under the new agreements, we are unable to predict the amount of network compensation we may receive upon renewal of these agreements.

F-15

Increases in other revenues reflect the development of new products and services. The increase in 2004 primarily reflects increases from on-line advertising and program sales.

The increase in employee compensation and benefit expenses in 2004 is primarily due to higher employee benefit costs, including a $1.9 million increase in health care and long-term disability costs. Higher retirement plan expense in 2003 contributed to the increase in employee compensation and benefit expenses compared with 2002. Retirement expense was $7.7 million in 2003 and $5.3 million in 2002. Retirement plan expense increased over 2002 primarily due to lower expected returns on plan assets and lower discount rates.

Other segment costs and expenses reflect spending to promote our stations and research costs to better understand our target audience. The increases in 2004 are partially attributed to higher ratings service costs.

Total segment costs and expenses in 2004 include $1.5 million of estimated asset impairment and restoration costs incurred as a result of the Florida hurricanes.

Capital expenditures in 2004 and 2003 include the construction of a new production facility for our Cincinnati television station. Capital expenditures are expected to be approximately $13 million in 2005.

Shop At Home – On October 31, 2002, we completed a transaction with Summit America Television, Inc. (“Summit America,” formerly Shop At Home, Inc.) that resulted in our acquiring a 70% controlling interest in the Shop At Home television retailing network. On April 14, 2004, we completed our acquisition of Summit America, which included a 30% minority interest in Shop At Home and five owned and operated Shop At Home-affiliated broadcast television stations.

Shop At Home markets a range of consumer goods directly to television viewers and visitors to its Web site. Programming is distributed on a full or part-time basis under the terms of affiliation agreements with broadcast television stations and cable and satellite television systems. Affiliates are paid a fee (“network distribution fee”) based upon the number of cable and direct broadcast satellite households reached by the affiliate.

Retail merchandise sales provide substantially all of Shop At Home’s operating revenues and cost of merchandise sold and network distribution costs are the primary expenses. Shop At Home’s operating results are influenced by the distribution of the network, our ability to attract an audience, our selection and mix of product, and by consumers’ discretionary spending.

Operating results for Shop At Home were as follows:

		For the years ended December 31,
(in thousands)		2004			Change		2003			2002
Segment operating revenues:
Retail merchandise		$	276,740		23.5	%	$	224,123		$	40,008
Shipping and handling			14,398		11.1	%		12,957			2,154
Other			1,954		39.2	%		1,404			183
Total segment operating revenues			293,092		22.9	%		238,484			42,345
Segment costs and expenses:
Cost of merchandise sold			190,376		(20.4	)%		158,149			27,553
Network distribution fees			58,798		2.9	%		60,532			10,049
Employee compensation and benefits			33,045		(39.4	)%		23,707			3,852
Other segment costs and expenses			32,841		(80.7	)%		18,171			2,573
	��
Total segment costs and expenses			315,060		(20.9	)%		260,559			44,027
Segment profit (loss)		$	(21,968	)	0.5	%	$	(22,075	)	$	(1,682	)
Supplemental Information:
Interest and dividend income from Summit America		$	1,306				$	4,591		$	725
Depreciation and amortization			10,534					7,341			1,845
Capital expenditures			6,375					3,249			576
Business acquisitions and other additions to long-lived assets			228,810								101,099

We continue to implement our merchandising plan at Shop At Home which includes improving the mix, quality and appeal of the products offered for sale to parallel the consumer categories targeted by our lifestyle programming networks. Sales of products for the home and cookware were approximately 10% of total revenue for 2004 compared with 8% in 2003 and 2% for the full year of 2002.

Shop At Home programming reached an average full-time equivalent of 50.4 million homes in 2004, up from 46.4 million homes in 2003 and 42.1 million homes in 2002. Average revenue per household was $5.82 in 2004, up from $5.15 in 2003 and $5.05 for the full year of 2002.

In connection with the 2004 acquisition of Summit America, we assumed Summit America’s obligations to us under the $47.5 million secured loan and $3 million redeemable preferred stock extended to Summit America as part of the 2002 acquisition of the controlling interest in Shop At Home. We also assumed Summit America’s rights under the Shop At Home affiliation agreements with the Summit America broadcast television stations. Accordingly, interest and dividend income from Summit America and network distribution fees paid to the Summit America broadcast television stations ceased upon the acquisition of Summit America.

We expect segment losses at Shop At Home to be approximately $15 million in 2005. Capital expenditures in 2005 are expected to be approximately $12 million.

F-16

Liquidity and Capital Resources

Our primary source of liquidity is our cash flow from operating activities. Advertising has historically provided 70% of total operating revenues, so cash flow from operating activities is adversely affected during recessionary periods. Information about our use of cash flow from operating activities is presented in the following table:

	For the years ended December 31,
(in thousands)	2004			Change		2003			Change		2002
Net cash provided by operating activities	$	386,164		19.7	%	$	322,546		53.1	%	$	210,667
Capital expenditures		(76,775	)				(89,251	)				(88,400	)
Dividends paid, including to minority interests		(65,006	)				(50,464	)				(51,143	)
Employee stock option proceeds		28,108					33,180					28,166
Other		6,480					545					618
Cash flow available for acquisitions and debt repayment	$	278,971				$	216,556				$	99,908
Use of available cash flow:
Business acquisitions and investments	$	(328,970	)			$	(4,768	)			$	(118,261	)
Other investing activity		20,150					7,326					15,416
Increase (decrease) in long-term debt		23,901					(216,395	)				1,026

Our cash flow has been used primarily to fund acquisitions and investments and to develop new businesses. There are no significant legal or other restrictions on the transfer of funds among our business segments.

Net cash provided by operating activities has increased year-over-year due to the improved operating performance of our business segments. Cash required for the development of our emerging brands (DIY, Fine Living, VOD and Shop At Home) was approximately $85 million in 2004, $80 million in 2003, and $120 million in 2002.

We expect cash flow from operating activities in 2005 will provide sufficient liquidity to continue the development of our emerging brands and to fund the capital expenditures necessary to support our businesses. Capital expenditures are expected to be approximately $100 million to $110 million in 2005, including an expansion of the Scripps Networks headquarters in Knoxville and the first stage of a printing facility in Naples.

On November 17, 2004, we completed the acquisition of the Great American Country network. We paid approximately $140 million in cash, which we financed through additional borrowings on our existing credit facilities.

On April 14, 2004, we completed the acquisition of Summit America for approximately $180 million in cash. The acquisition of Summit America was financed through cash and short-term investments on hand and additional borrowings on our existing credit facilities.

In the second quarter of 2004, the Denver JOA entered into an $88 million financing agreement with a group of banks to construct a new office building for the non-production related employees of the Denver JOA and the editorial departments of both the Rocky Mountain News and MediaNews Group’s (“MNG”) Denver Post. Upon completion of construction, which is expected to take approximately 24 months, the Denver JOA will lease the building for an initial term of five years. Scripps and MNG are not parties to the agreement and have not guaranteed any of the Denver JOA’s obligations under the arrangement. At the end of the initial lease term, the Denver JOA will either renegotiate an additional lease term, relocate to an alternative building or acquire the building. Relocation or acquisition of the building may require capital contributions by the JOA partners.

Pursuant to the terms of the Food Network general partnership agreement, the partnership is required to provide cash distributions to the general partners equal to each partner’s share of the partnership’s tax liability. We estimate cash distributions of approximately $20 million will be provided to Food Network’s non-controlling interests in 2005.

We have a credit facility that permits $450 million in aggregate borrowings and expires in July 2009. Total borrowings under the facilities were $83 million at December 31, 2004.

Our access to commercial paper markets can be affected by macroeconomic factors outside of our control. In addition to macroeconomic factors, our access to commercial paper markets and our borrowing costs are affected by short and long-term debt ratings assigned by independent rating agencies.

We have a U.S. shelf registration statement which allows us to borrow up to an additional $450 million as of December 31, 2004.

F-17

A summary of our contractual cash commitments, as of December 31, 2004, is as follows:

(in thousands)	Less than 1 Year		1 to 3 Years		4 to 5 Years		Over 5 Years		Total
Long-term debt:
Principal amounts			$	100,195	$	232,416	$	200,075	$	532,686
Interest on notes	$	25,250		49,396		34,541		33,040		142,227
Network launch incentives:
Network launch incentive offers accepted		43,282		1,841						45,123
Incentives offered to cable television systems		14,013		15,812						29,825
Distribution agreements		68,135		12,516		10,480		8,313		99,444
Programming:
Available for broadcast		27,136		3,015		684				30,835
Not yet available for broadcast		88,558		72,056		71,053		45,904		277,571
Employee compensation and benefits:
Deferred compensation and benefits		10,189		9,494		5,616		45,233		70,532
Employment and talent contracts		51,687		60,194		13,842		2,489		128,212
Operating Leases:
Noncancelable		15,641		28,116		24,450		38,180		106,387
Cancelable		2,331		845		182				3,358
Purchase commitments:
Newsprint		23,817								23,817
Satellite transmission		11,271		14,866		9,840		40,750		76,727
Noncancelable purchase and service commitments		13,468		18,732		9,968		5,150		47,318
Other purchase and service commitments		67,173		16,913		9,163		7,643		100,892
Total contractual cash obligations	$	461,951	$	403,991	$	422,235	$	426,777	$	1,714,954

In the ordinary course of business we enter into long-term contracts to obtain distribution of our networks, to license or produce programming, with on-air talent, to lease office space and equipment, to obtain satellite transmission rights, and for the purchase of other goods and services.

Network Launch Incentives – We may offer incentives to cable and satellite television systems in exchange for long-term contracts to distribute our networks. Such incentives may be in the form of cash payments or an initial period in which the payment of affiliate fees is waived. We become obligated for such incentives at the time a cable or satellite television system launches our programming.

Amounts included in the above table for network launch incentive offers accepted by cable and satellite television systems include both amounts due to systems that have launched our networks and estimated incentives due to systems that have agreed to launch our networks in future periods.

We have offered launch incentives to cable and satellite television systems that have not yet agreed to carry our networks. Such offers generally expire if the system does not launch our programming by a specified date. We expect to make additional launch incentive offers to cable and satellite television systems to expand the distribution of our networks.

Distribution Agreements – Distribution agreements are commonly for one-year terms with automatic renewal unless either party provides notice of cancellation prior to renewal. Such agreements may also be canceled by us in certain circumstances. We also may enter into long-term distribution agreements. Long-term distribution agreements are generally noncancelable. While we continually review the profitability of our distribution, and may cancel low-yielding distribution, we would expect most of these distribution agreements to remain in effect and to be renewed upon their expiration.

Programming – Program licenses generally require payments over the terms of the licenses. Licensed programming includes both programs that have been delivered and are available for telecast and programs that have not yet been produced. If the programs are not produced, our commitments would generally expire without obligation.

We also enter into contracts with certain independent producers for the production of programming that airs on Scripps Networks. Production contracts generally require us to purchase a specified number of episodes of the program.

We expect to enter into additional program licenses and production contracts to meet our future programming needs.

Talent Contracts – We secure on-air talent for Scripps Networks and our broadcast television stations through multi-year talent agreements. Certain agreements may be terminated under certain circumstances or at certain dates prior to expiration. We expect our employment and talent contracts will be renewed or replaced with similar agreements upon their expiration. Amounts due under the contracts, assuming the contracts are not terminated prior to their expiration, are included in the contractual commitments table. Also included in the table are contracts with columnists and artists whose work is syndicated by United Media. Columnists and artists may receive

F-18

fixed minimum payments plus amounts based upon a percentage of net syndication and licensing revenues resulting from the exploitation of their work. Contingent amounts based upon net revenues are not included in the table of contractual commitments.

Operating Leases – We obtain certain office space under multi-year lease agreements. Leases for office space are generally not cancelable prior to their expiration.

Leases for operating and office equipment are generally cancelable by either party on 30 to 90 day notice. However, we expect such contracts will remain in force throughout the terms of the leases. The amounts included in the table above represent the amounts due under the agreements assuming the agreements are not canceled prior to their expiration.

We expect our operating leases will be renewed or replaced with similar agreements upon their expiration.

Purchase Commitments – We obtain satellite transmission, audience ratings, market research and certain other services under multi-year agreements. These agreements are generally not cancelable prior to expiration of the service agreement. We expect such agreements will be renewed or replaced with similar agreements upon their expiration.

We may also enter into contracts with certain vendors and suppliers, including most of our newsprint vendors. These contracts typically do not require the purchase of fixed or minimum quantities and generally may be terminated at any time without penalty. Included in the table of contractual commitments are purchase orders placed as of December 31, 2004. Purchase orders placed with vendors, including those with whom we maintain contractual relationships, are generally cancelable prior to shipment. While these vendor agreements do not require us to purchase a minimum quantity of goods or services, and we may generally cancel orders prior to shipment, we expect expenditures for goods and services in future periods will approximate those in prior years.

Redemption of Non-controlling Interests in Subsidiary Companies – The minority owners of Fine Living have the right to require us to repurchase their interests. The minority owners will receive fair market value for their interest at the time their option is exercised.

The Food Network general partnership agreement expires on December 31, 2012, unless amended or extended prior to that date. Upon termination, the assets of the partnership are to be liquidated and distributed to the partners in proportion to their partnership interests.

The table of contractual commitments does not include amounts required to repurchase their interests in Fine Living or Food Network.

Quantitative and Qualitative Disclosures about Market Risk

Earnings and cash flow can be affected by, among other things, economic conditions, interest rate changes, foreign currency fluctuations (primarily in the exchange rate for the Japanese yen) and changes in the price of newsprint. We are also exposed to changes in the market value of our investments.

We may use foreign currency forward and option contracts to hedge our cash flow exposures that are denominated in Japanese yen and forward contracts to reduce the risk of changes in the price of newsprint on anticipated newsprint purchases. We held no foreign currency or newsprint derivative financial instruments at December 31, 2004.

The following table presents additional information about market-risk-sensitive financial instruments:

	As of December 31, 2004						As of December 31, 2003
(in thousands, except share data)	Cost Basis			Fair Value			Cost Basis		Fair Value
Financial instruments subject to interest rate risk:
Variable rate credit facilities, including commercial paper	$	82,766		$	82,766		$	50,187	$	50,187
$100 million, 6.625% notes, due in 2007		99,960			107,500			99,946		113,146
$50 million, 3.75% notes, due in 2008		50,000			49,735			50,000		50,302
$100 million, 4.25% notes, due in 2009		99,527			100,038			99,430		102,160
$200 million, 5.75% notes, due in 2012		199,060			212,960			198,934		214,863
Other notes		1,638			1,440			10,318		9,604
Total long-term debt including current portion	$	532,951		$	554,439		$	508,815	$	540,262
Interest rate swap	$	(265	)	$	(265	)		302		302
Note from Summit America, including accreted discount (c)							$	44,750	$	46,000
Financial instruments subject to market value risk:
AOL Time Warner (2,017,000 shares)	$	29,667		$	39,227		$	29,667	$	36,283
Digital Theater Systems (“DTS”) (554,000 common shares) (b)								11		13,690
Other available-for-sale securities		2,062			4,673			478		3,932
Total investments in publicly-traded companies		31,729			43,900			30,156		53,905
Summit America preferred stock (c)						(a)		3,240			(a)
Other equity securities		7,282				(a)		9,240			(a)

(a) Includes securities that do not trade in public markets so the securities do not have readily determinable fair values. We estimate the fair value of these securities approximates their carrying value. There can be no assurance that we would realize the carrying value upon sale of the securities.

(b) Our shares in DTS were sold during the first quarter of 2004.

(c) On April 14, 2004, we completed the acquisition of Summit America Television Inc. As part of the transaction, we assumed Summit America’s obligations to us under the note and redeemable preferred stock.

F-19

Our objectives in managing interest rate risk are to limit the impact of interest rate changes on our earnings and cash flows and to reduce our overall borrowing costs. We manage interest rate risk primarily by maintaining a mix of fixed-rate and variable-rate debt. In February 2003, we issued $50 million of 3.75% notes due in 2008. Concurrently, we entered into a receive-fixed, pay-floating interest rate swap, effectively converting the notes to a variable-rate obligation indexed to LIBOR. We account for the interest rate swap as a fair value hedge of the underlying fixed-rate notes. As a result, changes in the fair value of the interest rate swap are offset by changes in the fair value of the swapped notes and no net gain or loss is recognized in earnings.

The weighted-average interest rate on borrowings under the Variable-Rate-Credit Facilities at December 31 was 2.3% in 2004, 1.1% in 2003, and 1.4% in 2002.

Controls and Procedures

Management’s Assessment as to the Effectiveness of Internal Control Over Financial Reporting

Scripps’ management is responsible for establishing and maintaining adequate internal controls designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with accounting principles generally accepted in the United States of America (GAAP). The company’s internal control over financial reporting includes those policies and procedures that:

1. pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company;

2. provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with GAAP and that receipts and expenditures of the company are being made only in accordance with authorizations of management and the directors of the company; and

3. provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the company’s assets that could have a material effect on the financial statements.

All internal control systems, no matter how well designed, have inherent limitations, including the possibility of human error, collusion and the improper overriding of controls by management. Accordingly, even effective internal control can only provide reasonable but not absolute assurance with respect to financial statement preparation. Further, because of changes in conditions, the effectiveness of internal control may vary over time.

Management determined, with the participation of the Chief Executive Officer and the Chief Financial Officer, that there were no changes to the company’s internal control over financial reporting (as defined in Exchange Act Rule 13a-15(f) during the fourth quarter that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial reporting.

F-20

Management’s Report on Internal Control Over Financial Reporting

As required by Section 404 of the Sarbanes Oxley Act of 2002, management assessed the effectiveness of the company’s internal control over financial reporting as of December 31, 2004. Management’s assessment is based on the criteria established in the Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based upon our assessment, management believes that the company maintained effective internal control over financial reporting as of December 31, 2004.

The company’s independent registered public accounting firm has issued an attestation report on our internal control over financial reporting and the company’s management assessment of our internal control over financial reporting as of December 31, 2004. This report appears on page F-21.

Date: March 11, 2005
BY:	/s/ Kenneth W. Lowe
	Kenneth W. Lowe
	President and Chief Executive Officer
	/s/ Joseph G. NeCastro
	Joseph G. NeCastro
	Senior Vice President and Chief Financial Officer

F-21

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders,

The E. W. Scripps Company

We have audited management’s assessment, included in Management’s Report on Internal Control Over Financial Reporting, that The E. W. Scripps Company and subsidiaries (the “Company”) maintained effective internal control over financial reporting as of December 31, 2004, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting. Our responsibility is to express an opinion on management’s assessment and an opinion on the effectiveness of the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, evaluating management’s assessment, testing and evaluating the design and operating effectiveness of internal control, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s principal executive and principal financial officers, or persons performing similar functions, and effected by the company’s board of directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper management override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, management’s assessment that the Company maintained effective internal control over financial reporting as of December 31, 2004, is fairly stated, in all material respects, based on the criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2004, based on the criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated financial statements and financial statement schedule as of and for the year ended December 31, 2004 of the Company and our report dated March 11, 2005 expressed an unqualified opinion on those financial statements and financial statement schedule.

Deloitte & Touche LLP

Cincinnati, Ohio

March 11, 2005

F-22

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders,

The E. W. Scripps Company

We have audited the accompanying consolidated balance sheets of The E. W. Scripps Company and subsidiaries (the “Company”) as of December 31, 2004 and 2003, and the related consolidated statements of income, cash flows and comprehensive income and shareholders’ equity for each of the three years in the period ended December 31, 2004. Our audits also included the financial statement schedule listed in the Index at Item S-1. These financial statements and financial statement schedule are the responsibility of the Company’s management. Our responsibility is to express an opinion on the financial statements and financial statement schedules based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of the Company at December 31, 2004 and 2003, and the results of its operations and its cash flows for each of the three years in the period ended December 31, 2004, in conformity with accounting principles generally accepted in the United States of America. Also, in our opinion, such financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole, presents fairly, in all material respects, the information set forth therein.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the effectiveness of the Company’s internal control over financial reporting as of December 31, 2004, based on the criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated March 11, 2005 expressed an unqualified opinion on management’s assessment of the effectiveness of the Company’s internal control over financial reporting and an unqualified opinion on the effectiveness of the Company’s internal control over financial reporting.

Deloitte & Touche LLP

Cincinnati, Ohio

March 11, 2005

F-23

Consolidated Balance Sheets

	As of December 31,
( in thousands, except share data )	2004			2003
Assets
Current assets:
Cash and cash equivalents	$	12,279		$	18,227
Short-term investments		8,637
Accounts and notes receivable (less allowances - 2004, $20,527; 2003, $14,852)		404,852			336,681
Programs and program licenses		139,082			120,721
Inventories		40,773			29,946
Deferred income taxes		17,634			25,264
Miscellaneous		20,041			16,749
Total current assets		643,298			547,588
Investments		234,030			261,655
Property, plant and equipment		496,241			478,462
Goodwill and other intangible assets
Goodwill		1,358,976			1,174,431
Other intangible assets		255,859			63,289
Total goodwill and other intangible assets		1,614,835			1,237,720
Other assets:
Programs and program licenses (less current portion)		169,452			166,673
Unamortized network distribution incentives		193,830			215,382
Note receivable from Summit America					44,750
Prepaid pension		32,179			14,849
Miscellaneous		40,984			40,723
Total other assets		436,445			482,377
Total Assets	$	3,424,849		$	3,007,802
Liabilities and Shareholders’ Equity
Current liabilities:
Accounts payable	$	106,484		$	73,730
Customer deposits and unearned revenue		52,689			53,596
Accrued liabilities:
Employee compensation and benefits		64,482			62,674
Network distribution incentives		42,468			53,275
Miscellaneous		72,413			63,975
Other current liabilities		36,810			24,909
Total current liabilities		375,346			332,159
Deferred income taxes		264,419			192,418
Long-term debt (less current portion)		532,686			509,117
Other liabilities and minority interests (less current portion)		156,277			151,577
Commitments and contingencies (Note 17)
Shareholders’ equity:
Preferred stock, $.01 par - authorized: 25,000,000 shares; none outstanding
Common stock, $.01 par:
Class A - authorized: 240,000,000 shares; issued and outstanding: 2004 - 126,521,832 shares; 2003 - 125,197,894 shares;		1,265			1,252
Voting - authorized: 60,000,000 shares; issued and outstanding: 2004 - 36,668,226 shares; 2003 - 36,738,226 shares		367			367
Total		1,632			1,619
Additional paid-in capital		320,359			277,569
Retained earnings		1,787,221			1,546,522
Accumulated other comprehensive income (loss), net of income taxes:
Unrealized gains (losses) on securities available for sale		7,912			15,439
Pension liability adjustments		(18,495	)		(14,713	)
Foreign currency translation adjustment		1,582			989
Unvested restricted stock awards		(4,090	)		(4,894	)
Total shareholders’ equity		2,096,121			1,822,531
Total Liabilities and Shareholders’ Equity	$	3,424,849		$	3,007,802

See notes to consolidated financial statements.

F-24

Consolidated Statements of Income

	For the years ended December 31,
(in thousands, except per share data)	2004			2003			2002
Operating Revenues:
Advertising	$	1,460,508		$	1,274,371		$	1,162,509
Merchandise		283,064			229,083			42,804
Network affiliate fees, net		145,163			92,907			78,662
Circulation		130,790			135,503			138,138
Licensing		84,341			82,416			68,438
Other		63,637			60,565			45,113
Total operating revenues		2,167,503			1,874,845			1,535,664
Costs and Expenses:
Employee compensation and benefits (exclusive of JOA editorial compensation costs)		556,075			517,942			476,681
Programs and program licenses		213,102			179,656			154,189
Costs of merchandise sold		193,622			159,960			28,778
Newsprint and ink		79,529			72,803			67,798
JOA editorial costs and expenses		37,836			37,376			35,312
Other costs and expenses		560,936			471,838			371,530
Total costs and expenses		1,641,100			1,439,575			1,134,288
Depreciation, Amortization, and (Gains) Losses:
Depreciation		65,272			61,874			57,102
Amortization of intangible assets		3,732			4,543			4,449
(Gains) losses on disposal of property, plant and equipment		(8,325	)		1,670			1,217
Restructuring charges					1,847
Net depreciation, amortization, and (gains) losses		60,679			69,934			62,768
Operating income		465,724			365,336			338,608
Interest expense		(30,878	)		(31,593	)		(28,301	)
Equity in earnings of JOAs and other joint ventures		88,830			87,954			83,245
Interest and dividend income		3,369			5,062			1,860
Other investment results, net of expenses		14,674			(3,200	)		(85,667	)
Miscellaneous, net		934			(497	)		(823	)
Income before income taxes and minority interests		542,653			423,062			308,922
Provision for income taxes		195,773			137,974			114,287
Income before minority interests		346,880			285,088			194,635
Minority interests		43,069			14,273			6,338
Net income	$	303,811		$	270,815		$	188,297
Net income per share of common stock:
Basic	$	1.87		$	1.69		$	1.18
Diluted	$	1.84		$	1.66		$	1.17
Weighted average shares outstanding:
Basic		162,279			160,532			158,970
Diluted		164,917			162,937			161,238

See notes to consolidated financial statements.

F-25

Consolidated Statements of Cash Flows

	For the years ended December 31,
(in thousands)	2004			2003			2002
Cash Flows from Operating Activities:
Net income	$	303,811		$	270,815		$	188,297
Adjustments to reconcile net income to net cash flows from operating activities:
Depreciation and amortization		71,827			68,087			62,768
Gain on sale of production facility, net of deferred income tax		(7,773	)
Restructuring charges and other items, net of deferred income tax		(9,877	)		(23,819	)		43,926
Other effects of deferred income taxes		61,495			53,263			45,148
Tax benefits of stock compensation plans		12,050			13,822			13,293
Dividends received greater than equity in earnings of JOAs and other joint ventures		8,878			9,025			6,872
Stock and deferred compensation plans		4,321			10,230			11,634
Minority interests in income of subsidiary companies		43,069			14,273			6,338
Affiliate fees billed greater than amounts recognized as revenue		18,580			10,842			13,616
Network launch incentive payments		(34,365	)		(25,105	)		(92,394	)
Payments for programming less (greater) than program cost amortization		(22,166	)		(33,735	)		(23,300	)
Other changes in certain working capital accounts, net		(67,771	)		(51,392	)		(71,028	)
Miscellaneous, net		4,085			6,240			5,497
Net operating activities		386,164			322,546			210,667
Cash Flows from Investing Activities:
Purchase of subsidiary companies and long-term investments		(320,333	)		(4,768	)		(118,261	)
Additions to property, plant and equipment		(76,775	)		(89,251	)		(88,400	)
Decrease (increase) in short-term investments		(8,637	)
Sale of long-term investments		16,214			7,543			507
Proceeds from sale of WCPO production facility		3,000						7,777
Miscellaneous, net		936			(217	)		7,132
Net investing activities		(385,595	)		(86,693	)		(191,245	)
Cash Flows from Financing Activities:
Increase in long-term debt		32,869			50,000			301,772
Payments on long-term debt		(8,968	)		(266,395	)		(300,746	)
Dividends paid		(63,112	)		(48,320	)		(47,865	)
Dividends paid to minority interests		(1,894	)		(2,144	)		(3,278	)
Proceeds from employee stock options		28,108			33,180			28,166
Miscellaneous, net		6,480			545			618
Net financing activities		(6,517	)		(233,134	)		(21,333	)
Increase (decrease) in cash and cash equivalents		(5,948	)		2,719			(1,911	)
Cash and cash equivalents:
Beginning of year		18,227			15,508			17,419
End of year	$	12,279		$	18,227		$	15,508
Supplemental Cash Flow Disclosures:
Interest paid, excluding amounts capitalized	$	30,476		$	30,235		$	25,939
Income taxes paid		121,731			88,501			112,300
Non-Cash Transactions:
Assumption of Summit America note and preferred stock obligations		48,424

See notes to consolidated financial statements.

F-26

Consolidated Statements of Comprehensive Income and Shareholders’ Equity

(in thousands, except share data)	Common Stock		Additional Paid-in Capital			Retained Earnings			Accumulated Other Comprehensive Income (Loss)			Unvested Restricted Stock Awards			Total Shareholders’ Equity
As of December 31, 2001	$	1,584	$	173,693		$	1,183,595		$	4,513		$	(11,485	)	$	1,351,900
Comprehensive income:
Net income							188,297									188,297
Unrealized gains (losses), net of tax of $3,134										(5,820	)					(5,820	)
Adjustment for losses (gains) in income, net of tax of $104										(192	)					(192	)
Change in unrealized gains (losses)										(6,012	)					(6,012	)
Minimum pension liability, net of tax of $14,606										(22,650	)					(22,650	)
Currency translation, net of tax of ($120)										753						753
Total							188,297			(27,909	)					160,388
Dividends: declared and paid - $.30 per share							(47,865	)								(47,865	)
Convert 1,455,600 Voting Shares to Class A shares
Compensation plans, net: 1,757,356 shares issued; 80,406 shares repurchased; 3,600 shares forfeited		17		30,837									6,895			37,749
Tax benefits of compensation plans				13,293												13,293
As of December 31, 2002		1,601		217,823			1,324,027			(23,396	)		(4,590	)		1,515,465
Comprehensive income:
Net income							270,815									270,815
Unrealized gains, net of tax of ($9,220)										17,123						17,123
Adjustment for losses (gains) in income, net of tax of $398										(739	)					(739	)
Change in unrealized gains (losses)										16,384						16,384
Minimum pension liability, net of tax of ($4,968)										7,937						7,937
Currency translation, net of tax of ($434)										790						790
Total							270,815			25,111						295,926
Dividends: declared and paid - $.30 per share							(48,320	)								(48,320	)
Compensation plans, net: 1,986,396 shares issued; 117,744 shares repurchased; 7,200 shares forfeited		18		45,924									(304	)		45,638
Tax benefits of compensation plans				13,822												13,822
As of December 31, 2003		1,619		277,569			1,546,522			1,715			(4,894	)		1,822,531
Comprehensive income:
Net income							303,811									303,811
Unrealized gains, net of tax of $(655)										1,213						1,213
Adjustment for losses (gains) in income, net of tax of $4,706										(8,740	)					(8,740	)
Change in unrealized gains (losses)										(7,527	)					(7,527	)
Minimum pension liability, net of tax of $2,356										(3,782	)					(3,782	)
Currency translation, net of tax of ($295)										593						593
Total							303,811			(10,716	)					293,095
Dividends: declared and paid - $.3875 per share							(63,112	)								(63,112	)
Convert 70,000 Voting Shares to Class A shares
Convert 40,000 shares from restricted stock awards to restricted stock units				(1,577	)								1,577
Compensation plans, net: 1,370,486 shares issued; 76,548 shares repurchased		13		32,317									(773	)		31,557
Tax benefits of compensation plans				12,050												12,050
As of December 31, 2004	$	1,632	$	320,359		$	1,787,221		$	(9,001	)	$	(4,090	)	$	2,096,121

See notes to consolidated financial statements.

F-27

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Summary of Significant Accounting Policies

As used in the Notes to Consolidated Financial Statements, the terms “we,” “our,” “us” or “Scripps” may, depending on the context, refer to The E. W. Scripps Company and its consolidated subsidiaries.

Consolidation – The consolidated financial statements include the accounts of The E. W. Scripps Company and its majority-owned subsidiary companies. Consolidated subsidiary companies include general partnerships and limited liability companies in which more than a 50% residual interest is owned. Investments in 20%-to-50%-owned companies and in all 50%-or-less-owned joint ventures and partnerships are accounted for using the equity method. We do not hold any interests in variable interest entities.

Losses attributable to non-controlling interests in subsidiary companies are included in minority interest in the Consolidated Statements of Income to the extent of the basis of the non-controlling investment in the subsidiary company. Losses in excess of that basis (“excess losses”) are allocated entirely to us. Subsequent profits are allocated entirely to us until such excess losses are recovered. All other profits attributable to non-controlling interests in subsidiary companies are included in minority interest in the Consolidated Statements of Income. Our financial statements do not include income tax provisions or (benefits) on the income or (loss) of consolidated partnerships attributable to the non-controlling interest.

Nature of Operations – We are a diverse media concern with interests in newspaper publishing, national lifestyle television networks, broadcast television, television-retailing, interactive media and licensing and syndication. All of our media businesses provide content and advertising services via the Internet. Our media businesses are organized into the following reportable business segments: Newspapers, Scripps Networks, Broadcast television and Shop At Home.

Our newspaper business segment includes daily and community newspapers in 19 markets in the U.S. Four of our newspapers are operated pursuant to the terms of joint operating agreements. See Note 6. Each of those newspapers maintains an independent editorial operation and receives a share of the operating profits of the combined newspaper operations. We solely manage and operate each of the other newspapers. Newspapers earn revenue primarily from the sale of advertising space to local and national advertisers and from the sale of newspapers to readers.

Scripps Networks includes five national television networks: Home & Garden Television (“HGTV”), Food Network, DIY Network (“DIY”), Fine Living and Great American Country (“GAC”). Scripps Networks also includes our on-line network, HGTVPro.com, and our 12% interest in FOX Sports Net South, a regional television network. Our networks also operate internationally through licensing agreements and joint ventures with foreign entities. We own approximately 70% of Food Network and approximately 90% of Fine Living. Each of our networks is distributed by cable and satellite television systems. Scripps Networks earns revenue primarily from the sale of advertising time and from affiliate fees from cable and satellite television systems.

Broadcast television includes six ABC-affiliated stations, three NBC-affiliated stations and one independent. Each station is located in one of the 60 largest television markets in the U.S. Broadcast television stations earn revenue primarily from the sale of advertising time to local and national advertisers.

Shop At Home markets a range of consumer goods to television viewers and visitors to its Internet site. Shop At Home reaches about 55 million full-time equivalent households and can be viewed in more than 147 television markets, including 91 of the largest 100 television markets in the U.S. Shop At Home programming is distributed under the terms of affiliation agreements with broadcast television stations and cable and satellite television systems. In 2004, we acquired Summit America Television (“Summit America”) which owned a minority interest in Shop At Home and owned and operated five television stations that exclusively broadcast Shop At Home programming. Substantially all of Shop At Home’s revenues are earned from the sale of merchandise.

Financial information for each of our four business segments is presented in Note 16. Licensing and other media aggregates our operating segments that are too small to report separately, and primarily includes syndication and licensing of news features and comics.

Our operations are geographically dispersed and we have a diverse customer base. We believe bad debt losses resulting from default by a single customer, or defaults by customers in any depressed region or business sector, would not have a material effect on our financial position. Approximately 70% of our operating revenues are derived from advertising. Operating results can be affected by changes in the demand for advertising both nationally and in individual markets.

The six largest cable television systems and the two largest satellite television systems provide service to more than 90% of homes receiving HGTV and Food Network. The loss of distribution by any of these cable and satellite television systems could adversely affect our business. While no assurance can be given regarding renewal of our distribution contracts, we have not lost carriage upon the expiration of our distribution contracts with any of these cable and satellite television systems.

While a variety of sources are available for most products that Shop At Home sells, two vendors in two different product categories supply us with merchandise that accounts for 19% and 12% of total merchandise costs. Our business could be adversely affected if these vendors ceased supplying merchandise.

Use of Estimates – The preparation of financial statements in accordance with accounting principles generally accepted in the United States of America requires us to make a variety of decisions that affect the reported amounts and the related disclosures. Such decisions include the selection of accounting principles that reflect the economic substance of the underlying transactions and the assumptions on which to base accounting estimates. In reaching such decisions, we apply

F-28

judgment based on our understanding and analysis of the relevant circumstances, including our historical experience, actuarial studies and other assumptions.

Our financial statements include estimates and assumptions used in accounting for our defined benefit pension plans; the recognition of certain revenues; product returns and rebates due to customers; the periods over which long-lived assets are depreciated or amortized; the fair value of securities that do not trade in a public market; income taxes payable; estimates for uncollectible accounts receivable; the fair value of our inventories and self-insured risks.

While we re-evaluate our estimates and assumptions on an ongoing basis, actual results could differ from those estimated at the time of preparation of the financial statements.

Revenue Recognition – Our primary sources of revenue are from:

• The sale of advertising space, advertising time and Internet advertising.

• The sale of merchandise to consumers.

• The sale of newspapers to distributors and to individual subscribers.

• Programming services provided to cable and satellite television systems (“network affiliate fees”).

• Royalties from licensing copyrighted characters.

Revenue recognition policies for each source of revenue are described below.

Advertising. Advertising revenue is recorded, net of agency commissions, when advertisements are published or are broadcast. Advertising on our Internet sites is recognized over the period in which the advertising will appear.

Advertising contracts, which generally have a term of one year or less, may provide rebates or discounts based upon the volume of advertising purchased during the terms of the contracts. Estimated rebates and discounts are recorded as a reduction of revenue in the period the advertisement is displayed. This requires us to make certain estimates regarding future advertising volumes. We base our estimates on various factors including our historical experience and advertising sales trends. We revise our estimates as necessary based on actual volume realized.

Broadcast and national television network advertising contracts may guarantee the advertiser a minimum audience for its advertisements over the term of the contracts. We provide the advertiser with additional advertising time if we do not deliver the guaranteed audience size. The amount of additional advertising time is generally based upon the percentage of shortfall in audience size. This requires us to make estimates of the audience size that will be delivered throughout the terms of the contracts. We base our estimate of audience size on information provided by ratings services and our historical experience. If we determine we will not be able to deliver the guaranteed audience, an accrual for “make-good” advertisements is recorded as a reduction of revenue. The estimated make-good accrual is adjusted throughout the terms of the advertising contracts.

Broadcast television stations may receive compensation for airing network programming under the terms of network affiliation agreements. Network affiliation agreements generally provide for the payment of pre-determined fees, but may provide compensation based upon other factors. Pre-determined fees are recognized as revenue on a straight-line basis over the terms of the network affiliation agreements. Compensation dependent upon other factors, which may vary over the terms of the affiliation agreements, is recognized when such amounts are earned.

Merchandise Sales. Revenue from the sale of merchandise is recognized when the products are delivered to the customer. We allow customers to return merchandise for full credit or refund within 30 days from the date of receipt. Revenue is reported net of estimated returns. Estimated product returns are based upon our historical experience. We subsequently adjust these estimated amounts based upon the actual levels of merchandise returned.

Newspaper Subscriptions. Circulation revenue for newspapers sold directly to subscribers is based upon the retail rate. Prepaid newspaper subscriptions are deferred and are included in circulation revenue on a pro-rata basis over the term of the subscriptions. Circulation revenue for newspapers sold to independent newspaper distributors, which are subject to returns, is based upon the wholesale rate. Newspaper circulation revenue is recognized upon publication of the newspaper, net of estimated returns. Estimated returns are based on historical return rates and are adjusted based on actual returns realized.

Network Affiliate Fees. Cable and satellite television systems generally pay a per-subscriber fee (“network affiliate fees”) for the right to distribute our programming under the terms of long-term distribution contracts. Network affiliate fees are reported net of volume discounts earned by cable and satellite television system operators and net of incentive costs offered to system operators in exchange for initial long-term distribution contracts. Such incentives may include an initial period in which the payment of network affiliate fees by the system is waived (“free period”), cash payments to system operators (“network launch incentives”), or both. We recognize network affiliate fees as revenue over the terms of the contracts, including any free periods. Network launch incentives are capitalized as assets upon launch of our programming on the cable or satellite television system and are amortized against network affiliate fees based upon the ratio of each period’s revenue to expected total revenue over the terms of the contracts.

Network affiliate fees due to us, net of applicable discounts, are reported to us by cable and satellite television systems. Such information is generally not received until substantially after the close of the reporting period. Therefore, reported network affiliate fee revenues are based upon our estimates of the number of subscribers receiving our programming and the amount of volume-based discounts each cable and satellite television provider is entitled to receive. We subsequently adjust these estimated amounts based upon the actual amounts of network affiliate fees received.

F-29

Licensing. Royalties from merchandise licensing are recognized as the licensee sells products. Amounts due to us are commonly reported to us by the licensee. Such information is generally not received until after the close of a reporting period. Therefore, reported licensing revenue is based upon estimates of licensed product sales. We subsequently adjust these estimated amounts based upon the actual amounts of licensed product sales.

Royalties from promotional licensing are recognized on a straight-line basis over the terms of the licensing agreements.

Cash-Equivalent and Short-term Investments – Cash-equivalent investments represent debt instruments with an original maturity of less than three months. Short-term investments represent excess cash invested in securities not meeting the criteria to be classified as cash equivalents. Cash-equivalent and short-term investments are carried at cost plus accrued income, which approximates fair value.

Inventories – Inventories are stated at the lower of cost or market. Merchandise inventories are computed using the average cost method, which approximates the first in, first out (“FIFO”) method. The cost of newsprint and other inventories is computed using the FIFO method.

We identify slow-moving or obsolete merchandise inventories and estimate appropriate loss provisions. Estimated loss provisions are calculated net of amounts that can be recovered under vendor return programs. While we have no reason to believe our inventory return privileges will be discontinued in the future, our risk of loss would increase if such a loss of return privileges were to occur.

Newspaper Joint Operating Agreements (“JOA”) – We include our share of JOA earnings in “Equity in earnings of JOAs and other joint ventures” in our Consolidated Statements of Income. The related editorial costs and expenses are included in “JOA editorial costs and expenses.” Our residual interest in the net assets of the Denver and Albuquerque JOAs is classified as an investment in the Consolidated Balance Sheets. We do not have a residual interest in the net assets of the other JOAs.

Investments – We have invested in various securities, including public and private companies. Investment securities, in general, are exposed to various risks, such as interest rate, credit and overall market volatility. Due to the level of risk associated with certain investment securities, it is reasonably possible that changes in the values of investment securities will occur in the near term. Such changes could materially affect the amounts reported in our financial statements.

Investments in private companies are recorded at adjusted cost, net of impairment write-downs, because no readily determinable market price is available. All other securities, except those accounted for under the equity method, are classified as available for sale and are carried at fair value. Fair value is determined using quoted market prices. The difference between adjusted cost basis and fair value, net of related tax effects, is recorded in the accumulated other comprehensive income component of shareholders’ equity.

We regularly review our investments to determine if there has been any other-than-temporary decline in value. These reviews require management judgments that often include estimating the outcome of future events and determining whether factors exist that indicate impairment has occurred. We evaluate, among other factors, the extent to which cost exceeds fair value; the duration of the decline in fair value below cost; and the current cash position, earnings and cash forecasts and near term prospects of the investee. The cost basis is adjusted when a decline in fair value below cost is determined to be other than temporary, with the resulting adjustment charged against net income.

The cost of securities sold is determined by specific identification.

Property, Plant and Equipment – Depreciation is computed using the straight-line method over estimated useful lives as follows:

Buildings and improvements	35 years
Leasehold improvements	Term of lease
Printing presses	30 years
Other newspaper production equipment	5 to 10 years
Television transmission towers and related equipment	15 years
Other television and program production equipment	3 to 15 years
Office and other equipment	3 to 10 years

Programs and Program Licenses – Programming is either produced by us or for us by independent production companies, or is licensed under agreements with independent producers. Costs to produce live programming that is not expected to be rebroadcast are expensed as incurred. Production costs for other internally produced programs are capitalized.

Program licenses generally have fixed terms, limit the number of times we can air the programs and require payments over the terms of the licenses. Licensed program assets and liabilities are recorded when the programs become available for broadcast. The liability for program licenses is not discounted for imputed interest.

Programs and program licenses are amortized over estimated useful lives or over the terms of the license agreements based upon expected future cash flows. Estimated future cash flows can change based upon market acceptance, advertising and network affiliate fee rates, the number of cable and satellite television subscribers receiving our networks and program usage. Accordingly, we periodically review revenue estimates and planned usage and revise our assumptions if necessary. If actual demand or market conditions are less favorable than projected, a write-down to fair value may be required. Program asset write-downs are determined using a day-part methodology, whereby programs broadcast during a particular time period (such as prime time) are evaluated on an aggregate basis.

The portion of the unamortized balance expected to be amortized within one year is classified as a current asset.

Program rights liabilities payable within the next twelve months are included in accounts payable. Noncurrent program rights liabilities are included in other noncurrent liabilities.

F-30

The carrying value of our program rights liabilities approximate fair value.

Goodwill and Other Indefinite-Lived Intangible Assets – Goodwill represents the cost of acquisitions in excess of the acquired businesses’ tangible assets and identifiable intangible assets.

FCC licenses represent the value assigned to the broadcast licenses of acquired broadcast television stations. Broadcast television stations are subject to the jurisdiction of the Federal Communications Commission (“FCC”) which prohibits the operation of stations except in accordance with an FCC license. FCC licenses stipulate each station’s operating parameters as defined by channels, effective radiated power and antenna height. FCC licenses are granted for a term of up to eight years, and are renewable upon request. We have never had a renewal request denied, and all previous renewals have been for the maximum term.

Effective January 1, 2002, we adopted Financial Accounting Standard No. (“FAS”) 142 - Goodwill and Other Intangible Assets. Goodwill and other indefinite-lived intangible assets are no longer amortized, but are reviewed for impairment at least annually. We perform our annual impairment review during the fourth quarter of each year in conjunction with our annual planning cycle. We also assess, at least annually, whether assets classified as indefinite-lived intangible assets continue to have indefinite lives. During our 2004 assessment, we determined that our broadcast television network affiliation relationships and Shop At Home trade name no longer have indefinite lives. See Note 9.

In accordance with FAS 142, goodwill is reviewed for impairment based upon reporting units, which are defined as operating segments or groupings of businesses one level below the operating segment level. Reporting units with similar economic characteristics are aggregated into a single unit when testing goodwill for impairment. Our reporting units are newspapers, our national televisions networks, broadcast television, and Shop At Home.

Amortizable Intangible Assets – Broadcast television network affiliation represents the value assigned to an acquired broadcast television station’s relationship with a national television network. Broadcast television stations affiliated with national television networks typically have greater profit margins than independent television stations, primarily due to audience recognition of the television station as a network affiliate. In the fourth quarter of 2004, we began amortizing these network affiliation relationships over their 20 to 25 year remaining useful lives.

Network distribution intangible assets represent the value assigned to an acquired programming service’s relationships with the broadcast television stations and cable and satellite television systems that distribute its programs. These relationships and distribution provide the opportunity to deliver advertising and sell merchandise to viewers. We amortize these contractual relationships over the terms of the distribution contracts and expected renewal periods, which approximates 15 years.

Customer lists and other intangible assets are amortized on a straight-line basis over periods of up to 20 years.

Impairment of Long-Lived Assets – In accordance with FAS 144 - Accounting for the Impairment and Disposal of Long-lived Assets, long-lived assets (primarily property, plant and equipment, amortizable intangible assets and network distribution incentives) are reviewed for impairment whenever events or circumstances indicate the carrying amounts of the assets may not be recoverable. Recoverability is determined by comparing the forecasted undiscounted cash flows of the operation to which the assets relate to the carrying amount of the assets. If the undiscounted cash flow is less than the carrying amount of the assets, then amortizable intangible assets are written down first, followed by other long-lived assets of the operation, to fair value. Fair value is determined based on discounted cash flows. Long-lived assets to be disposed of are reported at the lower of carrying amount or fair value less costs to sell.

Self-Insured Risks – We are self-insured for general and automobile liability, employee health, disability and workers’ compensation claims and certain other risks. Third-party administrators are used to process claims. Estimated liabilities for unpaid claims, which totaled $20.3 million at December 31, 2004, are based on our historical claims experience and are developed from actuarial valuations. While we re-evaluate our assumptions and review our claims experience on an on-going basis, actual claims paid could vary significantly from estimated claims, which would require adjustments to expense.

Income Taxes – Consolidated subsidiary companies include general partnerships and limited liability companies which are treated as partnerships for tax purposes. Income taxes on partnership income and losses accrue to the individual partners. Accordingly, our financial statements do not include a provision (benefit) for income taxes on the non-controlling partners’ share of the income (loss) of those consolidated subsidiary companies.

Deferred income taxes are provided for temporary differences between the tax basis and reported amounts of assets and liabilities that will result in taxable or deductible amounts in future years. Our temporary differences primarily result from accelerated depreciation and amortization for tax purposes, investment gains and losses not yet recognized for tax purposes and accrued expenses not deductible for tax purposes until paid. A valuation allowance is provided if it is more likely than not that some or all of the deferred tax assets will not be realized.

Risk Management Contracts – We do not hold derivative financial instruments for trading or speculative purposes and we do not hold leveraged contracts. From time to time we may use interest rate swaps to limit the impact of interest rate changes on our earnings and cash flows and to reduce our overall borrowing costs. In 2003, we entered into a pay-floating interest rate swap, effectively converting $50 million of newly issued 3.75% notes due in 2008 to variable rate obligations. See Note 12. We held no other derivative financial instruments in the three years ended December 31, 2004.

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Stock Split – On July 29, 2004, our Board of Directors authorized a two-for-one split of our shares of common stock in the form of a 100 percent stock dividend. As a result of the stock split, our shareholders received one additional share of our common stock for each share of common stock held at the close of business on August 31, 2004. All share and per share amounts in our consolidated financial statements and related notes have been retroactively adjusted to reflect the stock split for all periods presented.

Stock-Based Compensation – We have a stock-based compensation plan, which is described more fully in Note 18. Options to purchase Class A Common shares (“stock options”) are granted under the plan with exercise prices not less than 100% of the fair market value on the date of the award. Awards both of Class A Common shares (“restricted stock”) and restricted stock units (“RSUs”) generally require no payment by the employee. Stock options, restricted stock, and RSUs generally vest over a one to three-year incentive period conditioned upon the individual’s continued employment through that period.

We measure compensation expense using the intrinsic-value-based method of APB 25 - Accounting for Stock Issued to Employees, and its related interpretations (collectively “APB 25”).

The grant-date fair value of time-vested restricted stock is amortized to expense over the vesting period. Cliff vested restricted stock is amortized on a straight-line basis over the vesting period and pro-rata vested restricted stock is amortized as each vesting period expires. Certain performance-vested restricted stock awards vest or are earned on an accelerated basis upon the achievement of certain pre-determined targets. Compensation expense for those awards is based upon the fair value of the shares on that date and is recognized ratably over the performance period based on the likelihood of the targets being achieved.

The exercise price of all options granted equals the market value of the underlying common stock on the date of grant, therefore no compensation expense is recorded.

The fair value of options granted, using the Black-Scholes model and the following assumptions, were as follows:

	For the years ended December 31,
	2004			2003			2002
Weighted-average fair value of options granted	$	11.86		$	11.01		$	11.10
Assumptions used to determine fair value:
Dividend yield		0.8	%		0.8	%		0.8	%
Expected volatility		19.5	%		22.0	%		22.1	%
Risk-free rate of return		3.5	%		3.8	%		4.5	%
Expected life of options		6.5 years			7 years			7 years

The following table illustrates the effect on net income and earnings per share if we had applied the fair value recognition provisions of FAS 123 - Accounting for Stock-Based Compensation, as amended by FAS 148 - Accounting for Stock-Based Compensation - Transition and Disclosure, to all stock-based employee compensation for the periods covered in this report:

	For the years ended December 31,
(in thousands, except per share data)	2004			2003			2002
Net income as reported	$	303,811		$	270,815		$	188,297
Add stock-based compensation included in reported income, net of related income tax effects:		3,728			4,279			6,427
Restricted share awards
Deduct stock-based compensation determined under fair value based method, net of related income tax effects:
Restricted share awards		(3,728	)		(4,279	)		(6,427	)
Stock option grants		(16,400	)		(15,360	)		(13,801	)
Stock option modifications		(1,378	)
Pro forma net income	$	286,033		$	255,455		$	174,496
Net income per share of common stock:
Basic earnings per share:
As reported	$	1.87		$	1.69		$	1.18
Additional stock option compensation, net of income tax effects		(.11	)		(.10	)		(.09	)
Pro forma basic earnings per share	$	1.76		$	1.59		$	1.10
Diluted earnings per share:
As reported	$	1.84		$	1.66		$	1.17
Additional stock option compensation, net of income tax effects		(.11	)		(.09	)		(.09	)
Pro forma diluted earnings per share	$	1.73		$	1.56		$	1.08

Net income per share amounts may not foot since each is calculated independently.

On April 14, 2004, shareholders approved amendments to the 1997 Long-Term Incentive Plan (the “Plan”) that, among other things: a) extended the term of the Plan to June 1, 2014 and b) modified provisions with respect to vesting and the term of outstanding stock options when employment is terminated due to death, disability or “change in control.” Under the prior Plan provisions, stock options held by an employee whose employment was terminated due to death or disability were immediately vested with the exception of stock options granted less than one year prior to the termination of employment. The employee forfeited any stock options granted less than one year prior to termination of employment due to death or disability. Vested stock options granted prior to 1999 were exercisable for the lesser of one year or the remaining terms of the stock options, while vested stock options granted after 1998 were exercisable for the remaining terms of the stock options. The amended and restated Plan provides that all stock options held by an employee will immediately vest upon termination of employment due to death or disability and those stock options will remain exercisable for the remaining terms of the options.

The terms of approximately 3.4 million stock options, representing substantially all outstanding stock options granted after 1994 but before 1999, and from April 15, 2003, through

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April 14, 2004, were modified by the Plan amendments with respect to termination of employment due to death or disability. Because we are unable to estimate which employees, if any, will benefit from these modifications, the intrinsic-value based method of APB 25 requires us to record compensation expense for any such options that are held by an employee at the time their employment is terminated due to death or disability. Such compensation expense would be measured by the difference between the market price of our Class A Common Shares on the date of the modification and the exercise prices of the modified stock options held by the employee. No compensation expense would be recognized if such stock options were exercised or forfeited prior to termination of employment due to death or disability.

Under the terms of the prior Plan, a change in control of The E.W. Scripps Company resulted in immediate vesting of all stock options held by employees, while a change in control of a subsidiary or division thereof (“subsidiary”) alone did not trigger vesting of stock options held by employees of that subsidiary. Vested stock options held by employees of a subsidiary whose employment was terminated due to a change in control of that subsidiary were exercisable for a period of 90 days. The amended and restated Plan provides that all stock options held by an employee of a subsidiary will vest and remain exercisable for the remaining terms of the stock options upon termination of employment due to a change in control of that subsidiary.

The Plan amendments with respect to termination of employment due to change in control modified the terms of approximately 4.6 million stock options held by employees of subsidiary companies. Approximately 1.4 million of those stock options were also modified by the Plan amendments with respect to termination of employment due to death or disability. Because we are unable to estimate which employees may benefit from the Plan modifications, the intrinsic-value based method of APB 25 requires us to record compensation expense for any such stock options that are held by an employee of a subsidiary company at the time their employment is terminated due to a change in control of that subsidiary. Such compensation expense would be measured by the difference between the market price of our Class A Common Shares on the date of the modification and the exercise prices of the modified stock options held by the employee. No compensation expense would be recognized if such options were exercised or forfeited prior to termination of employment due to a change in control.

While we measure compensation expense in our financial statements using the intrinsic-value based method of APB 25, we must also report pro forma net income and earnings per share assuming we had used the fair-value based methods of FAS 123. Both the amount of compensation expense and the timing of recognition of compensation expense resulting from the Plan modifications is different if fair-value based methods are used instead of intrinsic-value based methods. Under the fair-value based method, Plan modifications are accounted for as the retirement of the outstanding stock options and the issuance of new stock options at the modification date. The fair value of the modified stock options exceeds the fair value of the stock options held as the date of the modifications by approximately $2.8 million. That compensation expense is recognized over the remaining vesting period of the stock options, or immediately for vested stock options. Included in the pro forma effects of stock option modifications in the preceding table is a $0.9 million after-tax charge for modified vested options.

In accordance with FAS 123-R, we will be required to recognize all share-based payments to employees based on their fair values beginning in July 2005. Compensation expense recognized after July of 2005 related to the Plan modifications will be based upon the fair-value based methods of FAS 123-R, rather than the intrinsic-value based methods of APB 25.

Net Income Per Share – The following table presents information about basic and diluted weighted-average shares outstanding:

	For the years ended December 31,
(in thousands)	2004	2003	2002
Basic weighted-average shares outstanding	162,279	160,532	158,970
Effect of dilutive securities:
Unvested restricted stock and share units held by employees	353	364	338
Stock options held by employees and directors	2,285	2,041	1,930
Diluted weighted-average shares outstanding	164,917	162,937	161,238

Reclassifications – For comparative purposes, certain prior year amounts have been reclassified to conform to current classifications.

2. Accounting Changes and Recently Issued Accounting Standards

In March 2004, the Emerging Issues Task Force issued EITF No. 03-01 (“EITF”)—The Meaning of Other-Than-Temporary Impairments and its Application to Certain Investments. The EITF provided guidance that an impairment is considered other than temporary unless positive evidence indicating that the carrying value of the investment is recoverable in a reasonable time outweighs negative evidence to the contrary. The EITF also required cost-basis investments to be tested for impairment whenever an indication of impairment is present. In September 2004, the task force delayed the accounting provisions of the EITF; however the disclosure requirements remain effective for annual periods ending after June 15, 2004. Adoption of the standard is expected to have no effect on our financial statements.

In September 2004, the Securities and Exchange Commission Staff (“SEC”) made an announcement regarding the Use of the Residual Method to Value Acquired Assets Other than Goodwill (“Topic D-108”). The SEC concluded that the use of the residual method does not comply with the requirements of

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FAS 141 Business Combinations, and accordingly, should no longer be used. Instead, a direct value method should be used to determine the fair value of all intangible assets required to be recognized under FAS 141. For companies that have applied the residual value method to the valuation of intangible assets, including the use of the residual value method to test impairment of indefinite-lived intangible assets, Topic D-108 becomes effective in fiscal years beginning after December 15, 2004. We utilize the direct value method in determining the fair value of our intangible assets, accordingly adoption of the provisions of Topic D-108 will have no effect on our financial statements.

In November 2004, the Financial Accounting Standards Board (“FASB”) issued FAS 151 - Inventory Costs an amendment of ARB 43, Chapter 4. FAS 151 amends the guidance in ARB 43, Chapter 4 - Inventory Pricing to clarify the accounting for abnormal amounts of idle facility expense, handling costs and wasted material (spoilage). Among other provisions, the new rule requires that such items be recognized as current period changes, regardless of whether they meet the criterion of “so abnormal” as stated in ARB 43. FAS 151 is effective for fiscal years beginning after June 15, 2005. Adoption of this standard is not expected to have a material effect on our financial statements.

In December 2004, the FASB issued FAS 123 (revised 2004) - Share-Based Payments (“FAS 123-R”). FAS 123-R replaces FAS 123 - Accounting for Stock-Based Compensation, and supersedes APB 25 - Accounting for Stock Issued to Employees. FAS 123-R requires all share-based payments to employees to be recognized in the financial statements based on a fair-value-based method. The pro forma disclosures previously permitted under FAS 123 no longer will be an alternative to financial statement recognition. Under FAS 123-R, we must determine the appropriate fair value model to be used for valuing share-based payments, the amortization method for compensation cost and the transition method to be used at the date of adoption. FAS 123-R permits companies to adopt the new standard using either a modified prospective transition method or a modified retrospective transition method. Using the modified prospective transition method, compensation expense would be recorded for all unvested awards at the beginning of the first quarter of FAS 123-R adoption. Using the modified retrospective method, companies are permitted to restate financial statements of previous periods based on proforma disclosures made in accordance with the original provisions of FAS 123. FAS 123-R is effective for interim or annual periods beginning after June 15, 2005. We are currently evaluating the requirements of this standard and, assuming a similar number of options with similar terms, expect that the effect on net income and earnings per share in the periods following adoption will be consistent with amounts reported in our pro forma disclosures under FAS 123 (see Note 1). However, the actual effect on net income and earnings per share will vary depending on the number of options granted in 2005 and the terms of those options.

In December 2004, the FASB issued FAS 153 - Exchanges of Nonmonetary Assets, an amendment of APB 29, Accounting for Nonmonetary Transactions. FAS 153 eliminates the exception from fair value measurement for nonmonetary exchanges of similar productive assets in paragraph 21 (b) of APB 29 and replaces it with an exception for exchanges that do not have commercial substance. FAS 153 specifies that a nonmonetary exchange has commercial substance if the future cash flows of the entity are expected to change significantly as a result of the exchange. FAS 153 is effective for periods beginning after June 15, 2005. Adoption of this standard is not expected to have a material effect on our financial statement.

In December 2004, the FASB issued FASB Staff Position No. FAS 109-1 (“FSP 109-1”) - Application of FASB Statement No. 109, “Accounting for Income”, to the Tax Deduction on Qualified Production Activities Provided by the American Jobs Creation Act of 2004 (“AJCA”). The AJCA introduces a special 9% tax deduction on qualified production activities. FSP 109-1 clarifies that this tax deduction should be accounted for as a special tax deduction in accordance with Statement 109. Pursuant to the AJCA, we will be eligible to claim this benefit beginning in 2005. We are currently assessing which of our business activities may be eligible for the special tax deduction and have not yet determined the impact of the provisions for the AJCA.

In December 2004, the FASB issued FASB Staff Position No. FAS 109-2 (“FSP 109-2”) - Accounting and Disclosure Guidance for the Foreign Earnings Repatriation Provisions within the American Jobs Creation Act of 2004. FSP 109-2 provides guidance with respect to reporting the potential impact of the repatriation provisions of the AJCA on an enterprise’s income tax expense and deferred tax liability. The AJCA provides for a temporary dividends received deduction of 85% on certain foreign earnings repatriated during a one-year period, provided certain criteria are met. FSP 109-2 provides accounting and disclosure guidance for the repatriation provision. Although we have not yet completed the evaluation of the impact of the AJCA, we do not expect that these provisions will have a material impact on our financial statements.

3. Acquisitions

2004 – On April 14, 2004, we acquired Summit America. Summit America owned a 30% minority interest in Shop At Home and owned and operated five Shop At Home-affiliated broadcast television stations. The acquisition provided us with complete ownership of Shop At Home and secured distribution of the network in Summit America’s television markets.

We paid $4.05 in cash per fully-diluted outstanding share of Summit America common stock, or approximately $180 million, which we financed through cash and short-term investments on hand and additional borrowings on our existing credit facilities. We also assumed Summit America’s obligations to us under the $47.5 million secured loans and the $3 million in redeemable preferred stock extended to Summit America as part of the 2002 acquisition of the controlling interest in Shop At Home.

On November 17, 2004, we completed the acquisition of the Great American Country (“GAC”) network. We paid approximately $140 million in cash, which we financed through additional borrowings on our existing credit facilities. Acquiring GAC provides us with a recognized cable network brand that has secured distribution into 37 million homes.

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2003 – In the first quarter, we acquired an additional interest of less than one percent in our Memphis newspaper for $3.5 million in cash.

2002 – In the first quarter, we acquired an additional 1% interest in Food Network for $5.2 million in cash, increasing our residual interest to approximately 70%.

In the third quarter, we acquired an additional interest of less than one percent in our Evansville newspaper for $0.3 million in cash and we purchased $3.0 million of Summit America redeemable preferred stock upon reaching an agreement with Summit America to acquire a 70% controlling interest in Shop At Home.

In the fourth quarter, we completed the acquisition of the controlling interest in Shop At Home, paying $49.5 million in cash. Related to the acquisition of the controlling interest, we loaned Summit America, the former parent of Shop At Home, $47.5 million at 6%. The note is secured by Summit America’s broadcast television stations in San Francisco, Boston, and Cleveland.

Acquiring a controlling interest in Shop At Home provided us with an existing infrastructure and workforce with retailing expertise, enabling us to quickly gain scale in a growing market. We expect to leverage our expertise as a diverse media company to expand distribution and to offer a wider range of products. Acquiring Shop At Home also enabled us to provide a video commerce platform to our advertisers.

The following table summarizes the estimated fair values of the assets acquired and the liabilities assumed as of the dates of acquisition.

	For the years ended December 31,
(in thousands)	2004			2003		2002
Current assets, primarily inventory in 2002	$	2,712				$	18,662
Investments							3,000
Property, plant and equipment		7,816					31,512
Indefinite-lived intangible assets		165,900					1,050
Amortizable intangible assets		30,100					4,172
Goodwill		184,545		$	2,885		35,463
Fair value of note from Summit America							43,000
Deferred tax assets							4,158
Other assets		240					251
Net operating loss carryforwards		31,078
Total assets acquired		422,391			2,885		141,268
Current liabilities		(4,217	)				(32,362	)
Deferred tax liabilities		(47,159	)
Obligations under notes receivable and preferred stock		(48,424	)
Other long-term obligations		(2,978	)
Minority interest					619		(2,242	)
Cash paid	$	319,613		$	3,504	$	106,664

The allocation of the purchase price to the assets and liabilities of our 2004 acquisitions is based upon preliminary appraisals and is therefore subject to change.

Goodwill added during 2004 relates to the Summit America and GAC transactions. The goodwill of $71.1 million added from the Summit America transaction was assigned to the Shop At Home business segment and the goodwill of $113.5 million added from the GAC acquisition was assigned to the Scripps Networks business segment. Goodwill added in 2003 relates to the acquisition of minority interest in our Memphis newspaper. Goodwill of $29.7 million was initially allocated to the Shop At Home transaction in 2002. During 2003, we completed an appraisal of the book and tax basis of the assets acquired and liabilities assumed in the acquisition. As a result, we increased the amount assigned to goodwill by $0.4 million. Substantially all of the other goodwill added in 2002 relates to the purchase of minority interests in Food Network, and was assigned to the Scripps Networks business segment.

The goodwill added from the GAC transaction and approximately $2.7 million of the goodwill added in the Summit America acquisition is expected to be deductible for tax purposes. All of the other goodwill added in our 2004 and 2003 acquisitions is not expected to be deductible for income tax purposes. Substantially all the goodwill from our 2002 acquisitions is expected to be deductible for tax purposes.

Amortizable intangible assets acquired in the 2004 Summit America acquisition and 2002 Shop At Home transaction include customer lists, which are amortized over three years, and network distribution relationships which are amortized over their contract lives. Indefinite-lived assets acquired primarily consist of FCC licenses and trade and domain names.

The following table summarizes, on a pro forma basis, results of operations for the year ended December 31, 2002, as if the Shop At Home acquisition had occurred as of the beginning of the fiscal year. Pro forma results are not presented for the other acquisitions because the combined results of operations would not be significantly different from reported amounts.

(in thousands, except per share data)	For the years ended December 31, 2002
Operating revenues	$	1,705,985
Net income		174,492
Net income per share of common stock:
Basic	$	1.10
Diluted	$	1.08
Basic Shares		158,970
Diluted Shares		161,238

The pro forma information includes adjustments for interest expense that would have been incurred to finance the Shop At Home acquisition and additional depreciation and amortization of the assets acquired. The unaudited pro forma financial information is not necessarily indicative of the results that actually would have occurred had the acquisition been completed at the beginning of the period.

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4. Restructuring Charges and Other Items

Reported results of operations include the following items which affect the comparability of year-over-year results.

2004 –Fourth quarter and full-year operating results were affected by the impact of hurricanes at our Florida operations. Our Florida operations sustained wind and water damage and the hurricanes interrupted operations at our affected businesses and at certain of their customers, resulting in lost revenues. Estimated asset impairment losses and restoration costs for the fourth quarter totaled approximately $0.2 million. Full-year estimated asset impairment losses and restoration costs totaled $2.6 million, of which approximately $1.1 million relates to the newspaper segment and $1.5 million to the broadcast television segment. Full-year net income was reduced by $1.6 million, $.01 per share.

Our insurance program provides coverage for damage to property and interruption of business operations, including profit recovery and costs incurred to minimize the period and total cost of interruption. Business interruption losses are estimated to be approximately $0.5 million for the fourth quarter and $4.2 million for the full-year period. Insurance recoveries are subject to an approximate $1.0 million per occurrence, per location deductible. Insurance recoveries are recognized when they are probable of collection. We are currently in discussions with our insurance providers to assess the amount of the claim and the amount of the covered losses and accordingly, have not recorded any recovery of property or business interruption losses resulting from the hurricanes in our 2004 results of operations.

Full-year operating results include an $11.1 million pre-tax gain on the sale of our Cincinnati television station’s production facility to the City of Cincinnati. The gain on sale had previously been deferred while the station continued to use the facility until construction of a new production facility was complete. Net income was increased by $7.0 million, $.04 per share.

Other investment results represent realized gains from the sale of certain investments, including Digital Theater Systems. Net income was increased by $9.5 million, $.06 per share.

2003 – We received notification from Gannett that the Cincinnati JOA will not be renewed upon its expiration in 2007. As a result of the notification and as stipulated by the terms of a collective bargaining agreement, we recorded a $1.8 million charge for estimated severance to Post editorial employees. The charge reduced net income by $1.2 million, $.01 per share (see Note 6).

Other investment results were a pre-tax charge of $3.2 million for write-downs associated with declines in value of certain development-stage business investments. Net income was reduced by $2.1 million, $.01 per share.

We adjusted our estimates of our prior year state and federal income tax liabilities and our estimate of unrealizable state net operating loss carryforwards (see Note 5). The changes in these estimates reduced the income tax provision by $27.1 million, $.17 per share.

2002 – A $3.9 million gain on the sale of excess real estate at the Denver JOA increased net income by $2.4 million, $.01 per share. The gain is included in equity in earnings of JOAs in our Consolidated Statements of Income.

Other investment results were a pre-tax charge of $85.7 million, reducing net income by $55.6 million, $.34 per share. Other investment results include a $35.1 million write-down of our investment in AOL Time Warner and $45.0 million of write-downs associated with declines in value of certain investments in development-stage businesses. Also included in other investment results were $3.6 million of costs associated with winding down active management of our portfolio of investments in development-stage businesses.

We reduced our estimated liability for open tax years and increased our estimate of the amount we expect to realize from foreign tax credit carryforwards (see Note 5). These changes in estimates reduced the income tax provision by $9.8 million, $.06 per share.

5. Income Taxes

We file a consolidated federal income tax return and separate state income tax returns for each subsidiary company. Included in our federal and state income tax returns is our proportionate share of the taxable income or loss of partnerships and incorporated limited liability companies that have been elected to be treated as partnerships for tax purposes (“pass-through entities’). Our financial statements do not include any provision (benefit) for income taxes on the income (loss) of pass-through entities attributed to the non-controlling interests.

Food Network is operated under the terms of a general partnership agreement. Fine Living and Shop At Home are incorporated as limited liability companies (“LLC”) and are treated as partnerships for tax purposes. As a result, federal and state income taxes for these pass-through entities accrue to the individual partners.

Consolidated income before income tax consisted of the following:

	For the years ended December 31,
(in thousands)	2004		2003		2002
Income allocated to Scripps	$	502,212	$	410,382	$	305,673
Income of pass-through entities allocated to non-controlling interests		40,441		12,680		3,249
Income before income taxes	$	542,653	$	423,062	$	308,922

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The provision for income taxes consisted of the following:

	For the years ended December 31,
(in thousands)	2004		2003			2002
Current:
Federal (net of $2,800 tax benefit from operating loss carryforwards in 2004)	$	85,064	$	56,989		$	59,231
State and local		24,557		16,917			20,530
Foreign		4,413		5,347			5,203
Total		114,034		79,253			84,964
Tax benefits of compensation plans allocated to additional paid-in capital		12,050		13,822			13,293
Total current income tax provision		126,084		93,075			98,257
Deferred:
Federal		59,609		63,471			(3,055	)
Other		3,968		(4,348	)		1,361
Total		63,577		59,123			(1,694	)
Deferred tax allocated to other comprehensive income		6,112		(14,224	)		17,724
Total deferred income tax provision		69,689		44,899			16,030
Provision for income taxes	$	195,773	$	137,974		$	114,287

In 2003, we closed several open state tax years and reached agreement with the Internal Revenue Service (“IRS”) on proposed adjustments to our 1996 through 2001 consolidated federal income tax returns. As a result, we adjusted our estimates of our prior year state and federal income tax liabilities. The changes in these estimates reduced the 2003 income tax provision by $21.0 million. The audit of our 1996 through 2001 federal income tax returns will remain open until two remaining issues are settled with the IRS. If the IRS accepts our positions on those issues, we will reduce our provision for income taxes by $2.0 million in the period those positions are accepted.

In 2002, we reached an agreement with the IRS to settle the audits of our 1992 through 1995 consolidated federal income tax returns and received several proposed adjustments to our 1996 through 2001 tax returns. As a result, we reduced our estimated liability for open tax years and increased the amount we expect to realize from foreign tax credit carryforwards. These changes in estimates reduced the 2002 income tax provision by $9.8 million.

We believe adequate provision has been made for all open tax years.

The difference between the statutory rate for federal income tax and the effective income tax rate was as follows:

	For the years ended December 31,
	2004		2003		2002
Statutory rate	35.0	%	35.0	%	35.0	%
Effect of:
State and local income taxes, net of federal income tax benefit	3.4		3.8		5.6
Income of pass-through entities allocated to non-controlling interests	(2.6	)	(1.1	)	(0.4	)
Changes in estimates for prior year income taxes			(5.0	)	(3.2	)
Adjustment of state net operating loss carryforward valuation allowance			(1.4	)
Miscellaneous	0.3		1.3
Effective income tax rate	36.1	%	32.6	%	37.0	%

The approximate effect of the temporary differences giving rise to deferred income tax liabilities (assets) were as follows:

	As of December 31,
(in thousands)	2004			2003
Temporary differences:
Property, plant and equipment	$	59,586		$	37,340
Goodwill and other intangible assets		197,809			161,348
Network distribution incentives		5,773			11,553
Investments, primarily gains and losses not yet recognized for tax purposes		63,908			8,750
Accrued expenses not deductible until paid		(9,169	)		(10,035	)
Deferred compensation and retiree benefits not deductible until paid		(19,576	)		(23,919	)
Other temporary differences, net		(4,164	)		(7,680	)
Total temporary differences		294,167			177,357
Tax basis capital loss carryforwards		(9,286	)
Federal net operating loss carryforwards		(28,278	)
State net operating loss carryforwards		(17,229	)		(14,406	)
Valuation allowance for state deferred tax assets		7,411			4,203
Net deferred tax liability	$	246,785		$	167,154

Investment losses on our portfolio of investments in development-stage businesses were recognized for book purposes when it was determined the carrying values of the investment would not be recovered. For tax purposes such losses are generally recognized when the securities become worthless. Federal tax law provides that such losses may not be deducted from ordinary income, and that any losses in excess of capital gains can be carried forward for up to five years. At December 31, 2004, such capital loss carryforwards totaled $24.7 million. We expect to generate sufficient capital gains to fully utilize the capital loss carryforwards prior to the expiration of the carryforward periods in 2008.

At the date of acquisition, Summit America had federal net operating loss carryforwards totaling $88.8 million which expire between 2020 and 2024. These federal net operating loss carryforwards totaled $80.8 million at December 31, 2004. We expect to be able to fully utilize the carryforwards on our federal income tax returns.

At the date of acquisition, Summit America had state tax loss carryforwards totaling $48.4 million. Total state net operating loss carryforwards, including those of certain of our other subsidiary companies, were $528 million at December 31, 2004. Our state tax loss carryforwards expire between 2005 and 2023. We generally file separate state income tax returns for each subsidiary company. Because separate state income tax returns are filed, we are not able to use state tax losses of a subsidiary company to offset state taxable income of another subsidiary company.

Federal and state carryforwards are recognized as deferred tax assets, subject to valuation allowances. At each balance sheet date, we estimate the amount of carryforwards that are not expected to be used prior to expiration of the carryforward period. The tax effect of these unused carryforwards is included in the valuation allowance. As a result of closing several open state tax years in 2003, we adjusted our estimate of unrealizable state net operating loss carryforwards and reduced our valuation allowance by $6.1 million.

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6. Joint Operating Agreements

Four of our newspapers are operated pursuant to the terms of joint operating agreements (“JOAs”). The Newspaper Preservation Act of 1970 provides a limited exemption from anti-trust laws, permitting competing newspapers in a market to combine their sales, production and business operations in order to reduce aggregate expenses and take advantage of economies of scale, thereby allowing the continuing operation of both newspapers in that market. Each newspaper maintains a separate and independent editorial operation.

The table below provides certain information about our JOAs.

Newspaper /     Publisher of Other Newspaper	Year JOA Entered Into	Year of JOA Expiration
The Albuquerque Tribune/ Journal Publishing Company	1933	2022
Birmingham Post-Herald/ Newhouse Newspapers	1950	2015
The Cincinnati Post/ Gannett Newspapers	1977	2007
Denver Rocky Mountain News/ MediaNews Group, Inc.	2001	2051

The JOAs generally provide for automatic renewals unless an advance termination notice ranging from two to five years is given by either party. Gannett Newspapers has notified us of its intent to terminate the Cincinnati JOA upon its expiration in 2007.

The combined sales, production and business operations of the newspapers are either jointly managed or are solely managed by one of the newspapers. The sales, production and business operations of the Denver newspapers are operated by the Denver Newspaper Agency, a limited liability partnership (the “Denver JOA”). Each newspaper owns 50% of the Denver JOA and shares management of the combined newspaper operations. We have no management responsibilities for the combined operations of the other three JOAs.

The operating profits earned from the combined operations of the two newspapers are distributed to the partners in accordance with the terms of the joint operating agreement. We receive a 50% share of the Denver JOA profits and between 20% and 40% of the profits from the other three JOAs.

Summarized financial information for the Denver JOA is as follows:

(in thousands)	2004			2003			2002
Results of Operations of Denver JOA:
Operating revenues	$	429,326		$	421,004		$	418,641
Costs and expenses		(357,852	)		(346,168	)		(353,935	)
Other credits (charges)		(354	)		(461	)		2,918
Net income	$	71,120		$	74,375		$	67,624
Financial Position of Denver JOA:
Current assets	$	68,477		$	80,318		$	96,243
Current liabilities		45,530			41,734			43,582
Working capital		22,947			38,584			52,661
Property, plant and equipment		146,486			159,636			174,546
Other assets		7,623			10,970			8,741
Noncurrent liabilities		(20,143	)		(16,743	)		(17,943	)
Stockholders’ equity	$	156,913		$	192,447		$	218,005

We received our 50% interest in the Denver JOA in exchange for the contribution of most of the assets of the Rocky Mountain News to the Denver JOA and the payment of $60 million to MediaNews Group. The difference between the carrying amount of our investment in the Denver JOA and our 50% share of the stockholders’ equity of the Denver JOA is accounted for in accordance with the principles of FAS 141 - Business Combinations and FAS 142 - Goodwill and Other Intangible Assets.

7. Investments

Investments consisted of the following:

	As of December 31,
(in thousands, except share data)	2004		2003
Securities available for sale (at market value):
Time Warner (2,017,000 common shares)	$	39,227	$	36,283
Digital Theater Systems (554,000 common shares)				13,690
Other available-for-sale securities		4,673		3,932
Total available-for-sale securities		43,900		53,905
Denver JOA		164,996		181,968
FOX Sports Net South and other joint ventures		17,852		13,302
Summit America preferred stock, at cost plus accrued dividends				3,240
Other equity securities		7,282		9,240
Total investments	$	234,030	$	261,655
Unrealized gains (losses) on securities available for sale	$	12,171	$	23,749
Note receivable from Summit America, at initial fair value plus accreted discount			$	44,750

Investments available for sale represent securities in publicly-traded companies. Investments available for sale are recorded at fair value. Fair value is based upon the closing price of the security on the reporting date. As of December 31, 2004, there were no significant unrealized losses on our available-for-sale securities. We sold our investment in Digital Theater Systems (“DTS”) during the first quarter of 2004. See Note 4.

Other equity securities include securities that do not trade in public market, so they do not have readily determinable fair values. We estimate the fair values of the other securities approximate their carrying values at December 31, 2004. There can be no assurance we would realize the carrying values of these securities upon their sale.

In connection with the October 2002 acquisition of the controlling interest in Shop At Home, we purchased $3.0 million of Summit America 6.0% redeemable preferred stock. At Summit America’s option, dividends are deferred until the mandatory redemption of the preferred stock in 2005. We also loaned Summit America $47.5 million, to be repaid in 2005, at 6% interest. The note was recorded at fair value as of the date of acquisition of Shop At Home. The difference between the face value of the note and the fair value at the date of acquisition was accreted to income over the term of the note. In connection with our acquisition of Summit America, we have agreed to assume Summit America’s obligations to us under the note and redeemable preferred stock.

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8. Property, Plant and Equipment

Property, plant and equipment consisted of the following:

	As of December 31,
(in thousands)	2004		2003
Land and improvements	$	58,336	$	55,635
Buildings and improvements		262,201		244,010
Equipment		650,875		633,087
Total		971,412		932,732
Accumulated depreciation		475,171		454,270
Net property, plant and equipment	$	496,241	$	478,462

9. Goodwill and Other Intangible Assets

Goodwill and other intangible assets consisted of the following:

	As of December 31,
(in thousands)	2004			2003
Goodwill	$	1,358,976		$	1,174,431
Other intangible assets:
Carrying amount:
Acquired network distribution		32,914			4,757
Broadcast television network affiliation relationships		26,748
Customer lists		5,450			5,753
Other		10,485			7,525
Total carrying amount		75,597			18,035
Accumulated amortization:
Acquired network distribution		(3,991	)		(2,822	)
Broadcast television network affiliation relationships		(277	)
Customer lists		(2,977	)		(2,651	)
Other		(6,242	)		(4,934	)
Total accumulated amortization		(13,487	)		(10,407	)
Total amortizable intangible assets		62,110			7,628
Other indefinite-lived intangible assets
Broadcast television network affiliation relationships					26,748
FCC licenses		189,222			25,622
Other		4,387			3,122
Total other indefinte-lived intangible assets		193,609			55,492
Pension liability adjustments		140			169
Total other intangible assets		255,859			63,289
Total goodwill and other intangible assets	$	1,614,835		$	1,237,720

Broadcast television network affiliation relationships represent the value assigned to an acquired broadcast television station’s relationship with a national television network. Broadcast television stations affiliated with national television networks typically have greater profit margins than independent television stations, primarily due to audience recognition of the television station as a network affiliate. National network affiliation agreements are generally renewable upon the mutual decision of the broadcast television station and the network. Our affiliated broadcast television stations have always maintained affiliation with one of the primary national broadcast television networks. Accordingly, these assets were classified as indefinite-lived intangible assets upon adoption of FAS 142 on January 1, 2002.

In accordance with FAS 142, we perform an annual impairment review of goodwill and indefinite-lived intangible assets and also assess whether our indefinite lived intangible assets continue to have indefinite lives. No impairment charges resulted from this review in the fourth quarter of 2004. However, we determined that our broadcast television network affiliation relationships and the Shop At Home trade name no longer have indefinite lives. In the fourth quarter of 2004, we began amortizing broadcast television network affiliation relationships on a straight-line basis over their 20 to 25 year remaining useful lives and began amortizing the Shop At Home trade names on a straight line basis over a 10 year remaining useful life.

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Activity related to goodwill and other intangible assets by business segment was as follows:

(in thousands)	Newspapers			Scripps Networks			Broadcast Television			Shop At Home			Licensing and Other		Total
Goodwill:
Balance as of December 31, 2002	$	780,825		$	141,201		$	219,367		$	29,698		$	18	$	1,171,109
Adjustments of Shop At Home purchase price allocation											437					437
Acquired during the year		2,885														2,885
Balances as of December 31, 2003		783,710			141,201			219,367			30,135			18		1,174,431
Acquired during the year					113,488						71,057					184,545
Balance as of December 31, 2004	$	783,710		$	254,689		$	219,367		$	101,192		$	18	$	1,358,976
Amortizable intangible assets:
Balance as of December 31, 2002	$	3,772		$	3,336		$	223		$	3,669				$	11,000
Acquired during the year		253						918								1,171
Amortization		(692	)		(2,226	)		(142	)		(1,483	)				(4,543	)
Balance as of December 31, 2003		3,333			1,110			999			2,186					7,628
Acquired during the year		267			27,320			49			2,780					30,416
Reclassification from indefinite-lived intangible assets								26,748			1,050					27,798
Amortization		(693	)		(968	)		(355	)		(1,716	)				(3,732	)
Balance as of December 31, 2004	$	2,907		$	27,462		$	27,441		$	4,300				$	62,110
Other indefinite-lived intangible assets:
Balance as of December 31, 2002	$	1,153		$	659		$	52,370		$	1,050				$	55,232
Acquired during the year					260											260
Balance as of December 31, 2003		1,153			919			52,370			1,050					55,492
Acquired during the year		15			2,300						163,600					165,915
Reclassification to amortizable intangible assets								(26,748	)		(1,050	)				(27,798	)
Balance as of December 31, 2004	$	1,168		$	3,219		$	25,622		$	163,600				$	193,609

Estimated amortization expense of intangible assets for each of the next five years, including the amortization of broadcast television network affiliation relationships, is expected to be $5.1 million in 2005, $4.0 million in 2006, $3.9 million in 2007, $3.9 million in 2008, $3.8 million in 2009 and $41.4 million in later years.

10. Programs and Program Licenses

Programs and Program licenses consisted of the following:

	As of December 31,
(in thousands)	2004		2003
Cost of programs available for broadcast	$	784,404	$	681,079
Accumulated amortization		525,257		443,310
Total		259,147		237,769
Progress payments on programs not yet available for broadcast		49,387		49,625
Total programs and program licenses	$	308,534	$	287,394

In addition to the programs owned or licensed by us included in the table above, we have commitments to license certain programming that is not yet available for broadcast, including first-run syndicated programming. Such program licenses are recorded as assets when the programming is delivered to us and is available for broadcast. First-run syndicated programming is generally produced and delivered at or near its broadcast date. Such contracts may require progress payments or deposits prior to the program becoming available for broadcast. Remaining obligations under contracts to purchase or license programs not yet available for broadcast totaled approximately $278 million at December 31, 2004. If the programs are not produced, our obligations would generally expire without obligation.

Progress payments on programs not yet available for broadcast and the cost of programs and program licenses capitalized totaled $191 million in 2004, $166 million in 2003 and $199 million in 2002.

Estimated amortization of recorded program assets and program commitments for each of the next five years is as follows:

(in thousands)	Programs Available for Broadcast		Programs Not Yet Available for Broadcast		Total
2005	$	124,903	$	70,561	$	195,464
2006		70,845		55,789		126,634
2007		38,458		55,394		93,852
2008		20,163		53,133		73,296
2009		4,772		46,376		51,148
Later years		6		45,705		45,711
Total	$	259,147	$	326,958	$	586,105

Actual amortization in each of the next five years will exceed the amounts presented above as our broadcast television stations and our national television networks will continue to produce and license additional programs.

F-40

11. Unamortized Network Distribution Incentives

Unamortized network distribution incentives consisted of the following:

	As of December 31,
(in thousands)	2004		2003
Network launch incentives	$	317,816	$	322,476
Accumulated amortization		151,070		131,380
Net book value		166,746		191,096
Unbilled affiliate fees		27,084		24,286
Total unamortized network distribution incentives	$	193,830	$	215,382

We capitalized launch incentive payments totaling $6.8 million in 2004, $35.9 million in 2003, and $90.1 million in 2002.

Amortization recorded as a reduction to affiliate fee revenue in the consolidated financial statements, and estimated amortization of recorded network launch incentives for each of the next five years, is presented below.

(in thousands)
Amortization for the year ended December 31:
2004	$	21,378
2003		24,050
2002		20,884
Estimated amortization for the year ending December 31:
2005	$	30,028
2006		27,790
2007		20,833
2008		22,698
2009		24,714
Later years		40,683
Total	$	166,746

Actual amortization will be greater than the above amounts as additional incentive payments will be capitalized as we expand distribution of Scripps Networks.

12. Long-Term Debt

Long-term debt consisted of the following:

	As of December 31,
(in thousands)	2004			2003
Variable-rate credit facilities	$	82,766		$	50,187
$100 million, 6.625% notes, due in 2007		99,960			99,946
$50 million, 3.75% notes, due in 2008		50,000			50,000
$100 million, 4.25% notes, due in 2009		99,527			99,430
$200 million, 5.75% notes, due in 2012		199,060			198,934
Other notes		1,638			10,318
Total face value of long-term debt less discounts		532,951			508,815
Fair market value of interest rate swap		(265	)		302
Total long-term debt	$	532,686		$	509,117
Fair value of long-term debt *	$	554,400		$	540,300

* Fair value was estimated based on current rates available to the Company for debt of the same remaining maturity.

We have Competitive Advance and Revolving Credit Facilities expiring in July 2009 (the “Revolver”), and a commercial paper program that collectively permit aggregate borrowings up to $450 million (the “Variable-Rate Credit Facilities”). Borrowings under the Revolver are available on a committed revolving credit basis at our choice of three short-term rates or through an auction procedure at the time of each borrowing. The Revolver is primarily used as credit support for our commercial paper program in lieu of direct borrowings under the Revolver. The weighted-average interest rate on borrowings under the Variable-Rate Credit Facilities was 2.3% at December 31, 2004 and 1.1% at December 31, 2003.

We have a U.S. shelf registration which allows additional borrowings of up to $450 million as of December 31, 2004.

We entered into a receive-fixed, pay-floating interest rate swap to achieve a desired proportion of fixed-rate versus variable-rate debt. The interest rate swap expires upon the maturity of the $50 million, 3.75% notes in 2008, and effectively converts those fixed-rate notes into variable-rate borrowings. The variable interest rate was 2.7% at December 31, 2004, which was based on six-month LIBOR minus a rate spread. The swap agreement was designated as a fair-value hedge of the underlying fixed-rate notes. Accordingly, changes in the fair value of the interest rate swap agreement (due to movements in the benchmark interest rate) are recorded as adjustments to the carrying value of long-term debt with an offsetting adjustment to other non-current assets. The changes in the fair value of the interest rate swap agreements and the underlying fixed-rate obligation are recorded as equal and offsetting unrealized gains and losses in the Consolidated Statements of Income. We have structured the interest rate swap to be 100% effective. As a result, there is no current impact to earnings resulting from hedge ineffectiveness.

Certain long-term debt agreements contain maintenance requirements for net worth and coverage of interest expense and restrictions on incurrence of additional indebtedness. We are in compliance with all debt covenants.

Current maturities of long-term debt are classified as long-term to the extent they can be refinanced under existing long-term credit commitments.

Capitalized interest was $0.6 million in 2004, $0.5 million in 2003 and $0.6 million in 2002.

13. Other Liabilities and Minority Interests

Other liabilities and minority interests consisted of the following:

	As of December 31,
(in thousands)	2004		2003
Program rights payable	$	30,835	$	30,758
Employee compensation and benefits		70,532		75,310
Network distribution incentives		44,309		76,668
Minority interests		73,629		32,460
Deferred gain on sale of WCPO building				7,649
Other		21,475		15,238
Total other liabilities and minority interests		240,780		238,083
Current portion of other liabilities		84,503		86,506
Other liabilities and minority interests (less current portion)	$	156,277	$	151,577

The carrying value of our network distribution incentive liabilities approximate their carrying value.

F-41

Minority interests include non-controlling interests of approximately 8% in the capital stock of the subsidiary companies that publish our Memphis and Evansville newspapers. The capital stock of these companies does not provide for or require the redemption of the non-controlling interests by us.

Non-controlling interests hold an approximate 10% residual interest in Fine Living. The minority owners of Fine Living have the right to require us to repurchase their interests. We have an option to acquire their interests. The minority owners will receive the fair market value for their interests at the time their option is exercised. The put and call options become exercisable at various dates through 2016. Put options on an approximate 6% non-controlling interest in Fine Living are currently exercisable. The remaining put options become exercisable in 2006.

Non-controlling interests hold an approximate 30% residual interest in Food Network. The Food Network general partnership agreement terminates on December 31, 2012, unless amended or extended prior to that date. Upon termination, the assets of the partnership are to be liquidated and distributed to the partners in proportion to their partnership interests.

In 2002, we sold our Cincinnati television station production facility to the City of Cincinnati for $7.8 million in cash. The gain on the sale of the facility of $7.6 million was deferred until our station relocated to its new production facility. Our station relocated to its new production facility in May 2004. A pre-tax gain of $11.1 million, including $3.0 million of incentive payments for relocating prior to June 1, 2004, was recognized in the second quarter of 2004. See Note 4.

14. Supplemental Cash Flow Information

The following table presents additional information about the change in certain working capital accounts:

	For the years ended December 31,
(in thousands)	2004			2003			2002
Other changes in certain working capital accounts, net:
Accounts receivable	$	(66,014	)	$	(56,329	)	$	(42,867	)
Prepaid and accrued pension expense		(14,432	)		(13,109	)		(24,696	)
Inventories		(10,687	)		(5,712	)		(2,469	)
Accounts payable		17,622			12,883			2,949
Accrued income taxes		(7,297	)		7,254			(20,036	)
Accrued employee compensation and benefits		1,599			(1,917	)		12,159
Accrued interest		255			(136	)		4,544
Other accrued liabilities		15,374			6,735			(679	)
Other, net		(4,191	)		(1,061	)		67
Total	$	(67,771	)	$	(51,392	)	$	(71,028	)

15. Employee Benefit Plans

We sponsor defined benefit pension plans that cover substantially all non-union and certain union-represented employees. Benefits are generally based upon the employee’s compensation and years of service.

We also have a non-qualified Supplemental Executive Retirement Plan (“SERP”). The SERP, which is unfunded, provides defined pension benefits in addition to the defined benefit pension plan to eligible executives based on average earnings, years of service and age at retirement.

Substantially all non union and certain union employees are also covered by a company sponsored defined contribution plan. We match a portion of employee’s voluntary contributions to this plan.

Other union-represented employees are covered by defined benefit pension plans jointly sponsored by us and the union, or by union-sponsored multi-employer plans.

We use a December 31 measurement date for our retirement plans.

Retirement plans expense is based on valuations performed by plan actuaries as of the beginning of each fiscal year. The components of the expense consisted of the following:

	For the years ended December 31,
(in thousands)	2004			2003			2002
Service cost	$	19,004		$	16,495		$	12,608
Interest cost		22,092			20,295			18,732
Expected return on plan assets, net of expenses		(25,484	)		(20,327	)		(20,729	)
Net amortization and deferral		3,603			5,279			27
Total for defined benefit plans		19,215			21,742			10,638
Multi-employer plans		662			561			399
SERP		3,906			3,665			2,782
Defined contribution plans		7,072			6,461			5,948
Total	$	30,855		$	32,429		$	19,767

Assumptions used in determining the annual retirement plans expense were as follows:

	2004		2003		2002
Used to determine annual expense:
Discount rate	6.25	%	6.50	%	7.50	%
Long-term rate of return on plan assets	8.25	%	8.25	%	9.50	%
Increase in compensation levels	4.75	%	4.75	%	5.00	%

The discount rate used to determine our future pension obligations is based upon an index of securities with various maturities rated Aa or better as of the respective measurement dates. The increase in compensation levels assumption is based on actual past experience and the near-term outlook.

The expected long-term rate of return on plan assets is based upon the weighted average expected rate of return and capital market forecasts for each asset class employed. Our expected rate of return on plan assets also considers our compounded return on plan assets for 10 and 15 year periods, which exceed our current forward-looking assumption.

Our investment policy is to maximize the total rate of return on plan assets to meet the long-term funding obligations of the plan. Plan assets are invested using a combination of active management and passive investment strategies. Risk is controlled through diversification among multiple asset classes, managers, styles, and securities. Risk is further controlled both at the manager and asset class level by assigning return targets and evaluating performance against these targets.

F-42

Information related to our pension plan asset allocations by asset category were as follows:

	Target allocation		Percentage of plan assets as of December 31,
	2005		2004		2003
US equity securities	52	%	55	%	55	%
Non-US equity securities	13		10		10
Fixed-income securities	35		35		35
Total	100	%	100	%	100	%

U.S. equities include common stocks of large, medium, and small companies which are predominantly U.S. based. Non-U.S. equity securities include companies domiciled outside the U.S. and American depository receipts. Fixed-income securities primarily include securities issued or guaranteed by the U.S. government, mortgage backed securities and corporate debt obligations.

Obligations and Funded Status – Defined benefit plans pension obligations and funded status is actuarially valued as of the end of each fiscal year. The following table presents information about our employee benefit plan assets and obligations:

	For the years ended December 31,
	Defined Benefit Plans						SERP
(in thousands)	2004			2003			2004			2003
Accumulated benefit obligation	$	334,800		$	295,099		$	26,261		$	23,196
Change in projected benefit obligation:
Projected benefit obligation at beginning of year	$	361,933		$	314,406		$	28,684		$	22,886
Service cost		19,004			16,495			1,288			1,093
Interest cost		22,092			20,295			1,701			1,654
Benefits paid		(12,993	)		(14,037	)		(1,828	)		(1,859	)
Actuarial losses (gains)		(3,811	)		24,774			(810	)		4,910
Projected benefit obligation at end of year		386,225			361,933			29,035			28,684
Plan assets:
Fair value at beginning of year		303,111			229,847
Actual return (loss) on plan assets		32,036			50,643
Company contributions		37,501			36,658			1,828			1,859
Benefits paid		(12,993	)		(14,037	)		(1,828	)		(1,859	)
Fair value at end of year		359,655			303,111
Plan assets greater than (less than) projected benefits		(26,570	)		(58,822	)		(29,035	)		(28,684	)
Unrecognized net loss (gain)		61,627			76,559			14,189			16,005
Unrecognized prior service cost		2,396			1,430			(896	)		(985	)
Prepaid (accrued) pension costs	$	37,453		$	19,167		$	(15,742	)	$	(13,664	)
Amounts recognized in Consolidated Balance Sheets
Prepaid pension costs	$	32,179		$	14,849
Accrued pension benefit obligation		(6,136	)		(6,303	)	$	(26,261	)	$	(23,196	)
Intangible asset		140			169
Minimum pension liability adjustment included in accumulated other comprehensive income		11,270			10,452			10,519			9,532
Prepaid (accrued) pension costs	$	37,453		$	19,167		$	(15,742	)	$	(13,664	)

Information for pension plans with an accumulated benefit obligation in excess of plan assets was as follows:

	For the years ended December 31,
	Defined Benefit Plans				SERP
(in thousands)	2004		2003		2004		2003
Accumulated benefit obligation	$	56,586	$	51,675	$	26,261	$	23,196
Projected benefit obligation		60,277		56,041		29,035		28,684
Fair value of plan assets		50,321		45,372

Assumptions used in determining the defined benefit plans benefit obligations were as follows:

	2004		2003		2002
Discount rate	6.00	%	6.25	%	6.50	%
Increase in compensation levels	4.50	%	4.75	%	4.75	%

We anticipate contributing $3.5 million to meet minimum funding requirements of our defined benefit pension plans in 2005. We may also elect to make additional contributions to our defined benefit pension plans.

Estimated future benefit payments expected to be paid for the next ten years are $16.4 million in 2005, $17.1 million in 2006, $18.8 million in 2007, $19.8 million in 2008, $20.6 million in 2009, and a total of $117.4 million for the five years ending 2014.

F-43

16. Segment Information

We determine our business segments based upon our management and internal reporting structure. Our reportable segments are strategic businesses that offer different products and services. See Note 1.

The accounting policies of each of our business segments are those described in Note 1.

Each of our segments may provide advertising, programming or other services to our other business segments. In addition, certain corporate costs and expenses, including information technology, pensions and other employee benefits, and other shared services, are allocated to our business segments. The allocations are generally amounts agreed upon by management, which may differ from amounts that would be incurred if such services were purchased separately by the business segment. Corporate assets are primarily cash, cash equivalent and other short-term investments, property and equipment primarily used for corporate purposes, and deferred income taxes.

Our chief operating decision maker (as defined by FAS 131 – Segment Reporting) evaluates the operating performance of our business segments and makes decisions about the allocation of resources to our business segments using a measure we call segment profit. Segment profit excludes interest, income taxes, depreciation and amortization, divested operating units, restructuring activities (including our proportionate share of JOA restructuring activities), investment results and certain other items that are included in net income determined in accordance with accounting principles generally accepted in the United States of America.

As discussed in Note 1, we account for our share of the earnings of JOAs on the equity method of accounting. Our equity in earnings of JOAs is included in “Equity in earnings of JOAs and other joint ventures” in our Consolidated Statements of Income. Newspaper segment profits include equity in earnings of JOAs. Scripps Networks segment profits include equity in earnings of FOX Sports Net South and certain other joint ventures.

Information regarding our business segments is as follows:

	For the years ended December 31,
(in thousands)	2004			2003			2002
Segment operating revenues:
Newspapers managed solely by us	$	703,857		$	691,591		$	682,219
Newspapers operated pursuant to JOAs		267			267			230
Total newspapers		704,124			691,858			682,449
Scripps Networks		723,713			535,013			415,402
Broadcast television		342,498			304,162			305,154
Shop At Home		293,092			238,484			42,345
Licensing and other media		104,076			105,328			90,314
Total operating revenues	$	2,167,503			1,874,845			1,535,664
Segment profit (loss):
Newspapers managed solely by us	$	204,898		$	227,132		$	232,148
Newspapers operated pursuant to JOAs		41,038			41,573			38,120
Total newspapers		245,936			268,705			270,268
Scripps Networks		304,358			204,263			124,596
Broadcast television		108,243			85,218			98,109
Shop At Home		(21,968	)		(22,075	)		(1,682	)
Licensing and other media		16,767			19,238			17,284
Corporate		(38,103	)		(32,125	)		(27,810	)
Total segment profit		615,233			523,224			480,765
Depreciation and amortization of intangibles		(69,004	)		(66,417	)		(61,551	)
Gains (losses) on disposal of property, plant and equipment		8,325			(1,670	)		(1,217	)
Restructuring charges (including share of JOA restructurings) and other gains					(1,847	)		3,856
Interest expense		(30,878	)		(31,593	)		(28,301	)
Interest and dividend income		3,369			5,062			1,860
Other investment results, net of expenses		14,674			(3,200	)		(85,667	)
Miscellaneous, net		934			(497	)		(823	)
Income before income taxes and minority interests	$	542,653		$	423,062		$	308,922
Depreciation:
Newspapers managed solely by us	$	21,512		$	22,681		$	24,113
Newspapers operated pursuant to JOAs		1,213			1,274			1,351
Total newspapers		22,725			23,955			25,464
Scripps Networks		11,607			9,977			8,962
Broadcast television		19,271			19,283			19,498
Shop At Home		8,818			5,858			1,335
Licensing and other media		667			624			780
Corporate		2,184			2,177			1,063
Total depreciation	$	65,272		$	61,874		$	57,102
Amortization of intangibles:
Newspapers managed solely by us	$	426		$	425		$	410
Newspapers operated pursuant to JOAs		267			267			267
Newspapers		693			692			677
Scripps Networks		968			2,226			3,135
Broadcast television		355			142			127
Shop At Home		1,716			1,483			510
Total amortization of intangibles	$	3,732		$	4,543		$	4,449

F-44

	For the years ended December 31,
(in thousands)	2004		2003		2002
Additions to property, plant and equipment:
Newspapers managed solely by us	$	26,444	$	37,550	$	38,308
Newspapers operated pursuant to JOAs		613		567		308
Total newspapers		27,057		38,117		38,616
Scripps Networks		21,972		9,364		14,545
Broadcast television		17,543		34,742		23,655
Shop At Home		6,375		3,249		576
Licensing and other media		361		511		373
Corporate		3,467		3,268		10,635
Total additions to property, plant and equipment	$	76,775	$	89,251	$	88,400
Business acquisitions and other additions to long-lived assets:
Newspapers managed solely by us			$	3,904	$	330
Newspapers operated pursuant to JOAs				160		204
Total newspapers				4,064		534
Scripps Networks	$	332,060		199,303		247,632
Broadcast television				918		20
Shop At Home		228,810				101,099
Licensing and other media
Investments		640		704		11,373
Total	$	561,510	$	204,989	$	360,658
Assets:
Newspapers managed solely by us	$	1,098,504	$	1,091,579	$	1,070,889
Newspapers operated pursuant to JOAs		185,219		201,892		213,426
Total newspapers		1,283,723		1,293,471		1,284,315
Scripps Networks		1,080,803		878,722		790,667
Broadcast television		494,680		498,695		505,402
Shop At Home		366,403		152,572		142,138
Licensing and other media		27,850		28,833		23,465
Investments		51,180		63,444		48,956
Corporate		120,210		92,065		75,394
Total assets	$	3,424,849	$	3,007,802	$	2,870,337

No single customer provides more than 10% of our revenue. International revenues are primarily derived from licensing comic characters and HGTV and Food Network programming in international markets. Licensing of comic characters in Japan provides approximately 50% of our international revenues, which are less than $60 million annually.

Other additions to long-lived assets include investments, capitalized intangible assets, and Scripps Networks capitalized programs and network launch incentives.

17. Commitments and Contingencies

We are involved in litigation arising in the ordinary course of business, none of which is expected to result in material loss.

Minimum payments on noncancelable leases at December 31, 2004, were: 2005, $15.6 million; 2006, $14.5 million; 2007, $13.7 million; 2008, $12.5 million; 2009, $12.0 million; and later years, $38.2 million. We expect our operating leases will be replaced with leases for similar facilities upon their expiration. Rental expense for cancelable and noncancelable leases was $24.4 million in 2004, $19.9 million in 2003 and $19.0 million in 2002.

In the ordinary course of business we enter into long-term contracts to obtain satellite transmission rights, to obtain distribution of Shop At Home, or to obtain other services. Liabilities for such commitments are recorded when the related services are rendered. Minimum payments on such contractual commitments at December 31, 2004, were: 2005, $145 million; 2006, $63.9 million; 2007, $42.4 million; 2008, $26.5 million; 2009, $17.6 million; and later years, $56.7 million. We expect these contracts will be replaced with similar contracts upon their expiration.

18. Capital Stock and Incentive Plans

Capital Stock – Scripps’ capital structure includes Common Voting Shares and Class A Common Shares. The articles of incorporation provide that the holders of Class A Common Shares, who are not entitled to vote on any other matters except as required by Ohio law, are entitled to elect the greater of three or one-third of the directors.

On October 28, 2004, the Board of Directors authorized an increase in the number of shares that we may purchase under our share repurchase program. Under such program, we are now authorized to repurchase up to 5.0 million Class A Common Shares. As of December 31, 2004, no shares have been repurchased against the October 28, 2004, authorization. There is no expiration date for the program and we are under no commitment or obligation to repurchase any particular amount of common stock under the program.

Incentive Plans – Scripps’ Long-Term Incentive Plan (the “Plan”) provides for the award of restricted and unrestricted Class A Common Shares, incentive and nonqualified stock options, stock appreciation rights, and performance units to key employees and non-employee directors. The Plan expires in 2014, except for options then outstanding. The number of shares authorized for issuance under the plan at

F-45

December 31, 2004, was 18.3 million, of which approximately 2.8 million had not been issued.

Subsequent to year-end, the company amended the Plan, subject to shareholder approval, to reserve 6,000,000 additional Class A Common shares for issuance under the Plan. In addition, certain provisions with respect to performance measures were added and certain technical and administrative amendments were made to the Plan. The amended plan will increase the number of shares available for issuance to 8.8 million.

Restricted Stock – Awards of Class A Common Shares vest over an incentive period conditioned upon the individual’s continued employment throughout that period. During the vesting period, shares issued are nontransferable but the shares are entitled to all the rights of an outstanding share. Information related to awards of Class A Common Shares is presented below:

	Number of Shares		Weighted-Avg Price at Grant Date		Range of Grant Date Prices
Unvested shares at December 31, 2001	845,762		$	27.28	$	21 - 36
Shares awarded in 2002	64,610			36.22		36 - 39
Shares vested in 2002	(250,020	)		30.63		21 - 42
Shares forfeited in 2002	(3,600	)		24.15		23 - 34
Unvested shares at December 31, 2002	656,752			27.89		22 - 39
Shares awarded in 2003	327,638			39.55		40 - 47
Shares vested in 2003	(371,254	)		26.54		22 - 39
Shares forfeited in 2003	(7,200	)		25.88		25 - 41
Unvested shares at December 31, 2003	605,936			35.04		22 - 47
Shares awarded in 2004	133,580			48.72		47 - 53
Shares vested in 2004	(245,562	)		33.50		23 - 53
Shares converted to restricted stock units	(40,000	)		39.44		39
Unvested shares at December 31, 2004	453,954		$	39.58	$	23 - 53

Restricted Stock Units - During 2004, 40,000 restricted stock awards were converted to restricted stock units (“RSUs”). The RSUs give the recipient the right to receive shares of our stock upon the lapse of restriction periods. The restrictions lapse in equal installments over a four-year incentive period conditioned upon the employee’s continued employment.

Stock Options – Stock options may be awarded to purchase Class A Common Shares at not less than 100% of the fair market value on the date the option is granted. Stock options will vest over an incentive period, conditioned upon the individual’s continued employment through that period.

The following table presents information about stock options:

	Number of Shares		Weighted- Average Exercise Price		Range of Exercise Prices
Outstanding at December 31, 2001	9,063,076		$	22.48	$	8 - 35
Granted in 2002	2,233,600			37.66		37 -39
Exercised in 2002	(1,616,608	)		15.19		8 - 34
Outstanding at December 31, 2002	9,680,068			27.20		8 - 39
Options exercisable at December 31, 2002	5,984,254		$	21.97	$	8 - 35
Outstanding at December 31, 2002	9,680,068		$	27.20	$	8 - 39
Granted in 2003	2,250,000			40.11		40 -47
Exercised in 2003	(1,582,278	)		20.75		8 - 39
Outstanding at December 31, 2003	10,347,790			30.99		9 - 47
Options exercisable at December 31, 2003	6,679,204		$	26.45	$	9 - 39
Outstanding at December 31, 2003	10,347,790		$	30.99	$	9 - 47
Granted in 2004	2,149,000			49.27		46 -54
Exercised in 2004	(1,200,076	)		23.23		9 - 42
Forfeited in 2004	(137,980	)		36.66		32 -52
Outstanding at December 31, 2004	11,158,734			35.27		13 -54
Options exercisable at December 31, 2004	7,040,262		$	29.86	$	13 - 46

Substantially all options granted prior to 2002 are exercisable. Options generally become exercisable over a one-to-three-year period. Information about options outstanding and options exercisable by year of grant is as follows:

Year of Grant	Options on Shares Outstanding	Range of Exercise Prices		Weighted Average Exercise Price		Options on Shares Exercisable	Range of Exercise Prices		Weighted Average Exercise Price
1996 - expire in 2006	9,800	$	13	$	13.25	9,800	$	13	$	13.25
1997 - expire in 2007	487,800		17 -21		17.44	487,800		17 -21		17.44
1998 - expire in 2008	627,000		20 - 27		23.64	627,000		20 - 27		23.64
1999 - expire in 2009	839,226		21 - 25		23.56	839,226		21 - 25		23.56
2000 - expire in 2010	1,326,632		22 - 30		24.73	1,326,632		22 - 30		24.73
2001 - expire in 2011	1,604,384		29 - 35		32.12	1,604,384		29 - 35		32.12
2002 - expire in 2012	1,974,957		36 - 39		37.66	1,394,107		36 - 39		37.70
2003 - expire in 2013	2,143,735		40 - 46		40.10	751,313		40 - 46		40.10
2004 - expire in 2014	2,145,200		46 - 54		49.27
Total options on number of shares	11,158,734			$	35.27	7,040,262			$	29.86

F-46

19. Summarized Quarterly Financial Information (Unaudited)

Summarized financial information is as follows:

(in thousands, except per share data) 2004	1st Quarter			2nd Quarter			3rd Quarter			4th Quarter			Total
Operating revenues	$	513,656		$	547,316		$	499,792		$	606,739		$	2,167,503
Costs and expenses		(399,660	)		(401,639	)		(394,955	)		(444,846	)		(1,641,100	)
Depreciation and amortization of intangibles		(15,599	)		(16,205	)		(17,439	)		(19,761	)		(69,004	)
(Gains) losses on disposal of property, plant and equipment		(138	)		11,059			(340	)		(2,256	)		8,325
Interest expense		(7,395	)		(8,272	)		(7,149	)		(8,062	)		(30,878	)
Equity in earnings of JOAs and other joint ventures		16,663			20,212			22,341			29,614			88,830
Interest and dividend income		1,227	��		303			118			1,721			3,369
Other investment results, net of expenses		14,674												14,674
Miscellaneous, net		203			(200	)		121			810			934
Provision for income taxes		(44,870	)		(54,489	)		(37,623	)		(58,791	)		(195,773	)
Minority interests		(8,242	)		(11,661	)		(9,272	)		(13,894	)		(43,069	)
Net income	$	70,519		$	86,424		$	55,594		$	91,274		$	303,811
Net income per share of common stock:
Basic	$	.44		$	.53		$	.34		$	.56		$	1.87
Diluted	$	.43		$	.52		$	.34		$	.55		$	1.84
Basic weighted-average shares outstanding		161,670			162,272			162,519			162,654			162,279
Diluted weighted-average shares outstanding		164,368			165,162			165,187			164,950			164,917
Cash dividends per share of common stock	$	.0875		$	.10		$	.10		$	.10		$	.3875
2003	1st Quarter			2nd Quarter			3rd Quarter			4th Quarter			Total
Operating revenues	$	445,194		$	474,846		$	440,481		$	514,324		$	1,874,845
Costs and expenses		(352,366	)		(357,507	)		(349,068	)		(380,634	)		(1,439,575	)
Depreciation and amortization of intangibles		(15,913	)		(16,746	)		(16,740	)		(17,018	)		(66,417	)
(Gains) losses on disposal of property, plant and equipment		(63	)		(370	)		(416	)		(821	)		(1,670	)
Restructuring charges											(1,847	)		(1,847	)
Interest expense		(8,003	)		(7,832	)		(7,944	)		(7,814	)		(31,593	)
Equity in earnings of JOAs and other joint ventures		17,553			22,511			20,830			27,060			87,954
Interest and dividend income		1,378			1,266			1,201			1,217			5,062
Other investment results, net of expenses					(3,200	)								(3,200	)
Miscellaneous, net		263			(222	)		(340	)		(198	)		(497	)
Provision for income taxes		(34,508	)		(44,672	)		(33,841	)		(24,953	)		(137,974	)
Minority interests		(846	)		(3,341	)		(2,304	)		(7,782	)		(14,273	)
Net income	$	52,689		$	64,733		$	51,859		$	101,534		$	270,815
Net income per share of common stock:
Basic	$	.33		$	.40		$	.32		$	0.63		$	1.69
Diluted	$	.33		$	.40		$	.32		$	0.62		$	1.66
Basic weighted-average shares outstanding		159,794			160,312			160,798			161,224			160,532
Diluted weighted-average shares outstanding		161,994			162,666			163,210			163,879			162,937
Cash dividends per share of common stock	$	.075		$	.075		$	.075		$	.075		$	.30

The sum of the quarterly net income per share amounts may not equal the reported annual amount because each is computed independently based upon the weighted-average number of shares outstanding for the period.

S-1

The E. W. Scripps Company

Index to Consolidated Financial Statement Schedules

Valuation and Qualifying Accounts S-2

S-2

Valuation and Qualifying Accounts for the Years Ended December 31, 2004, 2003 and 2002 Schedule II

Column A (in thousands)	Column B		Column C		Column D		Column E		Column F
Classification	Balance Beginning of Period		Additions Charged to Revenues, Costs, Expenses		Deductions Amounts Charged Off-Net		Increase (Decrease) Recorded Acquisitions (Divestitures)		Balance End of Period
Allowance for Doubtful Accounts Receivable
Year Ended December 31:
2004	$	14,852	$	12,039	$	6,445	$	81	$	20,527
2003		18,092		1,575		4,815				14,852
2002		13,964		9,368		5,944		704		18,092
Reserve for Merchandise Returns
Year Ended December 31:
2004	$	7,747	$	64,686	$	63,321			$	9,112
2003		5,824		70,296		68,373				7,747
2002				10,753		9,723	$	4,794		5,824
Accrual for Severance Costs
Year Ended December 31:
2004	$	1,847	$	338					$	2,185
2003				1,847						1,847
2002

E-1

The E. W. Scripps Company

Index to Exhibits

Exhibit Number	Description of Item	Page	Exhibit No Incorporated
3.01	Articles of Incorporation	(10)	3(i)
3.02	Amended and Restated Code of Regulations	(13)	3.02
4.01	Class A Common Share Certificate	(2)	4
4.02B	Form of Indenture: 6.625% notes due in 2007	(3)	4.1
4.02C	Form of Indenture: 5.75% notes due in 2012	(3)	4.1
4.02D	Form of Indenture: 4.25% notes due in 2009	(8)	4.1
4.02E	Form of Indenture: 3.75% notes due in 2008	(8)	4.1
4.03B	Form of Debt Securities: 6.625% notes due in 2007	(3)	4.2
4.03C	Form of Debt Securities: 5.75% notes due in 2012	(3)	4.2
4.03D	Form of Debt Securities: 4.25% notes due in 2009	(8)	4.2
4.03E	Form of Debt Securities: 3.75% notes due in 2008	(8)	4.2
10.01	Amended and Restated Joint Operating Agreement, dated January 1, 1979 among Journal Publishing Company, New Mexico State Tribune Company and Albuquerque Publishing Company, as amended	(1)	10.01
10.02	Amended and Restated Joint Operating Agreement, dated February 29, 1988, among Birmingham News Company and Birmingham Post Company	(1)	10.02
10.03	Joint Operating Agreement, dated September 23, 1977, between the Cincinnati Enquirer, Inc. and the Company, as amended	(1)	10.03
10.04	Joint Operating Agreement Among The Denver Post Corporation, Eastern Colorado Production Facilities, Inc., Denver Post Production Facilities LLC and The Denver Publishing Company dated as May 11, 2000, as amended	(7)	10.04
10.08	Amended and Restated 1997 Long-Term Incentive Plan	(13)	10.01
10.09	Form of Executive Officer Nonqualified Stock Option Agreement	(13)	10.03A
10.10	Form of Independent Director Nonqualified Stock Option Agreement	(13)	10.03B
10.11	Form of Performance-Based Restricted Share Agreement	(13)	10.03C
10.12	Performance-Based Restricted Share Agreement between The E. W. Scripps Company and Mark G. Contreras	(13)	10.03D
10.13	Executive Bonus Plan, as amended April 14, 2005	(13)	10.04
10.14	Consulting agreement between the Company and Alan Horton	(14)	99.01
10.15	Special Retirement Supplement Agreement between the Company and Alan Horton	(14)	99.02
10.20	Share Purchase Agreement Between Shop At Home, Inc. and Scripps Networks, Inc.	(8)	10.3
10.21	Merger Agreement Between Summit America Television, Inc. and The E. W. Scripps Company	(9)	10.21
10.40	5-Year Competitive Advance and Revolving Credit Facility Agreement	(11)	10.40
10.55	Board Representation Agreement, dated March 14, 1986, between The Edward W. Scripps Trust and John P. Scripps	(1)	10.44
10.56	Shareholder Agreement, dated March 14, 1986, between the Company and the Shareholders of John P. Scripps Newspapers	(1)	10.45
10.57	Scripps Family Agreement dated October 15, 1992	(4)	1

E-2

Exhibit Number	Description of Item	Page	Exhibit No. Incorporated
10.58	1997 Long-Term Incentive Plan	(5)	4B
10.59	Non-Employee Directors’ Stock Option Plan	(5)	4A
10.61	1997 Deferred Compensation and Stock Plan for Directors	(6)	10.61
10.63	Employment Agreement between the Company and Kenneth W. Lowe	(9)	10.63
10.64	Amended and Restated Scripps Supplemental Executive Retirement Plan	(12)	10.64
10.65	Scripps Senior Executive Change in Control Plan	(12)	10.65
10.66	Scripps Executive Deferred Compensation Plan	(12)	10.66
12	Computation of Ratio of Earnings to Fixed Charges for the Three Years Ended December 31, 2003
14	Code of Ethics for CEO and Senior Financial Officers
21	Subsidiaries of the Company
23	Consent of Independent Registered Public Accounting Firm
31(a)	Section 302 Certifications
31(b)	Section 302 Certifications
32(a)	Section 906 Certifications
32(b)	Section 906 Certifications

(1) Incorporated by reference to Registration Statement of The E. W. Scripps Company on Form S-1 (File No. 33-21714).

(2) Incorporated by reference to The E. W. Scripps Company Annual Report on Form 10-K for the year ended December 31, 1990.

(3) Incorporated by reference to Registration Statement on Form S-3 (File No. 33-36641).

(4) Incorporated by reference to The E. W. Scripps Company Current Report on Form 8-K dated October 15, 1992.

(5) Incorporated by reference to Registration Statement of The E. W. Scripps Company on Form S-8 (File No. 333-27623).

(6) Incorporated by reference to The E.W. Scripps Company Annual Report on Form 10-K for the year ended December 31, 1998.

(7) Incorporated by reference to The E.W. Scripps Company Annual Report on Form 10-K for the year ended December 31, 2000.

(8) Incorporated by reference to Registration Statement S-3 (file No. 333-100390) of The E.W. Scripps Company.

(9) Incorporated by reference to The E.W. Scripps Company Annual Report on Form 10-K for the year ended December 31, 2003.

(10) Incorporated by reference to The E.W. Scripps Company Current Report on Form 8-K dated July 15, 2004.

(11) Incorporated by reference to The E. W. Scripps Company Current Report on Form 8-K dated July 30, 2004.

(12) Incorporated by reference to The E. W. Scripps Company Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2004.

(13) Incorporated by reference to The E. W. Scripps Company Current Report on Form 8-K dated February 9, 2005.

(14) Incorporated by reference to The E. W. Scripps Company Current Report on Form 8-K dated December 16, 2004.