FILE NO 1-9945
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON DC 20549
FORM 6-K
REPORT OF FOREIGN ISSUER
Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934
For the month of February 2006
National Australia Bank Limited
ACN 004 044 937
(Registrant’s Name)
Level 24
500 Bourke Street
MELBOURNE VICTORIA 3000
AUSTRALIA
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): 82
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| | Corporate Affairs Australia 800 Bourke Street, Docklands Victoria 3008 Australia |
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News Release | | |
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Monday, 13 February 2006
NAB’s updated logo reflects broader strategy
National Australia Bank Executive Director and CEO Australia, Ahmed Fahour, today said the bank’s refreshed logo reinforces continuing changes being made by the organisation to support the needs and aspirations of our customers.
The new logo comprises a modernised red star situated on a black background over a bold, lower case ‘nab’, to replace the word ‘National’.
Executive General Manager Strategy and Marketing Greg Sutherland said: “We are still National Australia Bank and our brand is NAB. Referring to ourselves as ‘NAB’, rather than ‘the National’, is simply in line with the way customers have always referred to us.
“The updated visual identity places greater emphasis on the star and the use of lower case ‘nab’ in the logo is designed to support the contemporary development of our business. We are about being less institutional, and more relevant for our customers and the communities in which they live.”
Mr Fahour said: “Over the last year we have launched popular, customer-focused products and streamlined processes to make ourselves more responsive. We are reinvesting heavily in the business and in staff training.
“Already, we have seen an increase in customer satisfaction and marketshare. Our updated logo complements real improvements in the business.
“This is not a revolutionary change in our visual identity and implementation will be phased. We are not changing our collateral overnight and most stationery and marketing material will be updated as existing stocks run down. Signage in branches will mainly be installed in line with our current refurbishment program.”
Brand information:
• The legal entity is still National Australia Bank Limited.
• Our brand names are National Australia Bank, and NAB.
• NAB can be pronounced nab (as in cab) or N-A-B.
For further information, please contact:
Geoff Lynch
Head of Media Relations Australia
National Australia Bank Limited
T (03) 8634 1564
M 0405 319 819
National Australia Bank Limited ABN 12 004 044 937 | 
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2
4 pillars to our rebuild plan
Reignite the | | Become Cost | | Rebuild Critical | | Manage the | |
Organisation | | Competitive | | Infrastructure | | Business Units | |
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• People | | • Cost growth, after investments, less than inflation | | • $1.8b over 3 years | | • Business and Private Banking | |
• Innovation | | | | | | • Retail Banking | |
• Service | | | | | | • Wealth Management | |
• Brand | | | | | | • Asia | |
To be truly competitive in 2008
1
Brand and people are related
2
Defining who we are
We help our
customers fulfil
their aspirations
We build relationships with our
customers by listening and
understanding them and sharing our
experience and advice
We deliver on our promises | | We are real and open | | We make it easy | | We back our customers |
| | | | | | |
• quality service | | • personable | | • simple | | • deliver insight |
• product knowledge | | • straight forward | | • fast | | • think ahead / open doors |
• accountable | | • take time to explain | | • accessible | | • collaborate and build trust |
• follow through | | | | • flexible | | |
3
Several metrics to judge progress
People | | Customers | | Organisation | |
(Examples) | | (Examples) | | (Examples) | |
| | | | | |
• Satisfaction | | • Satisfaction | | • Innovation | |
• Culture | | • Market share | | • Speed | |
• Rewards | | • Cross-sell | | • Quality | |
| | • Complaints | | | |
“Happy staff à Happy customers à Happy shareholders”
John Stewart
4
Progress – culture
System is freeing up
• More open about issues and less bureaucratic
Goal focussed
• Sense of urgency to achieve
• Targets being hit
Leaders are demonstrating the Corporate Principles
• Visible & embedded
5
Progress – EBA
In principle agreement reached
Innovative deal
• Long term wealth creation
• Employee ownership through shares
Support our cultural transformation
• Flexibility for our people and businesses
• Simplify - - one EBA for Region
• Reward for performance
• Reduce bureaucracy through reduction of grades
Commitment to diversity within our workplace
• ‘Family Friendly’
• Flexible hours
6
Progress – customer experience
Main Financial Institution Satisfaction – NAB Personal
[CHART]
Source: Roy Morgan Research, Population aged 14+, 6 month moving average
Definition: Customer Satisfaction refers to the proportion of each financial institutions’ customers ( ie those holding at least a Deposit / Transaction account) that are either ‘Very Satisfied’ or ‘Fairly Satisfied’ with their overall relationship with that financial institution. Customers who have relationships with multiple brands within a Financial Institution group are regarded as a customer of each brand.
7
Market share over last 12 months
| | Market Share | | | |
| | Sep-04 | | Mar-05 | | Sep-05 | | Dec-05 | | | |
BANKING | | | | | | | | | | | |
Total Lending | | 18.5 | % | 18.7 | % | 19.2 | % | 19.3 | % | üüü | |
Business Lending | | 21.6 | % | 22.9 | % | 24.3 | % | 24.3 | % | üüü | |
Housing | | 16.5 | % | 16.6 | % | 16.7 | % | 16.6 | % | üü | |
Cards | | 16.7 | % | 16.3 | % | 15.4 | % | 15.5 | % | — | |
Total Deposits | | 19.1 | % | 18.7 | % | 18.7 | % | 18.8 | % | ü | |
Household Deposits | | 13.4 | % | 13.3 | % | 13.3 | % | 13.5 | % | üü | |
Wealth Management | | | | | | | | | | | |
Australian Retail | | 12.8 | % | 12.8 | % | 12.7 | % | TBD | | ü | |
Total Risk Insurance | | 13.7 | % | 13.5 | % | 13.9 | %* | TBD | | üü | |
| | | | | | | | | | | | |
Source: APRA, Dexx&R, Plan for Life
*Note estimated data from June period
8
Business and Private Bank
People and distribution leadership
• e.g. Go national
Service / Process Innovation
• e.g. Fast loan approvals
Market development
• e.g. Education / Health
9
Retail Bank
Development of our local leadership
• e.g. 70 local markets
Product Innovation
• e.g. iSaver
Branch revitalisation
• e.g. Customer First
10
Wealth Management
Revitalise the MLC brand
• People and marketing programs
Enhanced customer proposition
• Customer service
• Adviser / broker proposition
• Integrating banking and wealth
New market development
• Superannuation flows
• Manager of Manager innovation
11
Updating our identity
Australian Head Office |
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[LOGO] |
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Retail / Business and Private | | Wealth Management |
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[LOGO] | | [LOGO] |
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SIGNATURE PAGE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorised.
| | NATIONAL AUSTRALIA BANK LIMITED |
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| | Signature: | /s/ Brendan T Case | |
Date: 15 February 2006 | | Name: Brendan T Case |
| | Title: Associate Company Secretary |