NOTE 8. SEGMENT REPORTING | The Company has identified two operating segments, Direct Sales and Distributor Sales, based upon their different distribution channels, margins and selling strategies. Direct Sales includes retail sales in the tasting room and remote sites, Wine Club sales, on-site events, kitchen and catering sales and other sales made directly to the consumer without the use of an intermediary, including sales of bulk wine or grapes. Distributor Sales include all sales through a third party where prices are given at a wholesale rate. The two segments reflect how the Companys operations are evaluated by senior management and the structure of its internal financial reporting. The Company evaluates performance based on the gross profit of the respective business segments. Selling expenses that can be directly attributable to the segment, including depreciation of segment specific assets, are included, however, centralized selling expenses and general and administrative expenses are not allocated between operating segments. Therefore, net income information for the respective segments is not available. Discrete financial information related to segment assets, other than segment specific depreciation associated with selling, is not available and that information continues to be aggregated. The following table outlines the sales, cost of sales, gross margin, directly attributable selling expenses, and contribution margin of the segments for the three and six month periods ending June 30, 2016 and 2015. Sales figures are net of related excise taxes. Three Months Ended June 30, Direct Sales Distributor Sales Total 2016 2015 2016 2015 2016 2015 Sales, net $ 1,565,355 $ 1,926,021 $ 3,073,673 $ 2,795,133 $ 4,639,028 $ 4,721,154 Cost of Sales 368,546 608,276 1,346,181 1,353,225 1,714,727 1,961,501 Gross Margin 1,196,809 1,317,745 1,727,492 1,441,908 2,924,301 2,759,653 Selling Expenses 835,714 758,364 451,558 404,825 1,287,272 1,163,189 Contribution Margin $ 361,095 $ 559,381 $ 1,275,934 $ 1,037,083 $ 1,637,029 $ 1,596,464 Percent of Sales 33.7 % 40.8 % 66.3 % 59.2 % 100.0 % 100.0 % Six Months Ended June 30, Direct Sales Distributor Sales Total 2016 2015 2016 2015 2016 2015 Sales, net $ 2,966,830 $ 3,382,585 $ 5,855,967 $ 5,251,070 $ 8,822,797 $ 8,633,655 Cost of Sales 695,712 1,014,417 2,603,736 2,555,551 3,299,448 3,569,968 Gross Margin 2,271,118 2,368,168 3,252,231 2,695,519 5,523,349 5,063,687 Selling Expenses 1,523,342 1,428,605 828,345 801,243 2,351,687 2,229,848 Contribution Margin $ 747,776 $ 939,563 $ 2,423,886 $ 1,894,276 $ 3,171,662 $ 2,833,839 Percent of Sales 33.6 % 39.2 % 66.4 % 60.8 % 100.0 % 100.0 % Direct sales include $0 and $390,825 of bulk wine sales in the three months ended June 30, 2016 and 2015, respectively. Direct sales include $0 and $639,701 of bulk wine sales in the six months ended June 30, 2016 and 2015, respectively. |