NOTE 8. SEGMENT REPORTING | The Company has identified two operating segments, Direct Sales and Distributor Sales, based upon their different distribution channels, margins and selling strategies. Direct Sales includes retail sales in the tasting room and remote sites, Wine Club sales, on-site events, kitchen and catering sales and other sales made directly to the consumer without the use of an intermediary, including sales of bulk wine or grapes. Distributor Sales include all sales through a third party where prices are given at a wholesale rate. The two segments reflect how the Company’s operations are evaluated by senior management and the structure of its internal financial reporting. The Company evaluates performance based on the gross profit of the respective business segments. Selling expenses that can be directly attributable to the segment, including depreciation of segment specific assets, are included, however, centralized selling expenses and general and administrative expenses are not allocated between operating segments. Therefore, net income information for the respective segments is not available. Discrete financial information related to segment assets, other than segment specific depreciation associated with selling, is not available and that information continues to be aggregated. The following table outlines the sales, cost of sales, gross margin, directly attributable selling expenses, and contribution margin of the segments for the three and six month periods ending June 30, 2018 and 2017. Sales figures are net of related excise taxes. Three Months Ended June 30, Direct Sales Distributor Sales Total 2018 2017 2018 2017 2018 2017 Sales, net $ 2,353,487 $ 1,995,008 $ 3,467,805 $ 3,318,776 $ 5,821,292 $ 5,313,784 Cost of Sales 650,359 589,575 1,448,827 1,535,275 2,099,186 2,124,850 Gross Margin 1,703,128 1,405,433 2,018,978 1,783,501 3,722,106 3,188,934 Selling Expenses 1,030,106 862,458 545,403 452,301 1,575,509 1,314,759 Contribution Margin $ 673,022 $ 542,975 $ 1,473,575 $ 1,331,200 $ 2,146,597 $ 1,874,175 Percent of Sales 40.4 % 37.5 % 59.6 % 62.5 % 100.0 % 100.0 % Six Months Ended June 30, Direct Sales Distributor Sales Total 2018 2017 2018 2017 2018 2017 Sales, net $ 3,903,643 $ 3,484,127 $ 6,450,268 $ 6,280,202 $ 10,353,911 $ 9,764,329 Cost of Sales 1,038,543 954,186 2,703,018 2,878,344 3,741,561 3,832,530 Gross Margin 2,865,100 2,529,941 3,747,250 3,401,858 6,612,350 5,931,799 Selling Expenses 2,016,858 1,719,463 995,706 927,783 3,012,564 2,647,246 Contribution Margin $ 848,242 $ 810,478 $ 2,751,544 $ 2,474,075 $ 3,599,786 $ 3,284,553 Percent of Sales 37.7 % 35.7 % 62.3 % 64.3 % 100.0 % 100.0 % Direct sales include $134,970 and $155,538 of bulk wine sales in the three months ended June 30, 2018 and 2017, respectively. Direct sales include $134,970 and $163,788 of bulk wine sales in the six months ended June 30, 2018 and 2017, respectively. |