NOTE 8. SEGMENT REPORTING | The Company has identified two operating segments, Direct Sales and Distributor Sales, based upon their different distribution channels, margins and selling strategies. Direct Sales includes retail sales in the tasting room and remote sites, Wine Club sales, on-site events, kitchen and catering sales and other sales made directly to the consumer without the use of an intermediary, including sales of bulk wine or grapes. Distributor Sales include all sales through a third party where prices are given at a wholesale rate. The two segments reflect how the Company’s operations are evaluated by senior management and the structure of its internal financial reporting. The Company evaluates performance based on the gross profit of the respective business segments. Selling expenses that can be directly attributable to the segment, including depreciation of segment specific assets, are included, however, centralized selling expenses and general and administrative expenses are not allocated between operating segments. Therefore, net income information for the respective segments is not available. Discrete financial information related to segment assets, other than segment specific depreciation associated with selling, is not available and that information continues to be aggregated. The following table outlines the sales, cost of sales, gross margin, directly attributable selling expenses, and contribution margin of the segments for the three and nine month periods ending September 30, 2018 and 2017. Sales figures are net of related excise taxes. Three Months Ended September 30, Direct Sales Distributor Sales Total 2018 2017 2018 2017 2018 2017 Sales, net $ 2,333,721 $ 2,263,453 $ 3,127,318 $ 2,880,135 $ 5,461,039 $ 5,143,588 Cost of Sales 542,154 555,817 1,376,714 1,206,397 1,918,868 1,762,214 Gross Margin 1,791,567 1,707,636 1,750,604 1,783,501 3,542,171 3,381,374 Selling Expenses 1,073,089 1,022,807 554,408 423,433 1,627,497 1,446,240 Contribution Margin $ 718,478 $ 684,829 $ 1,196,196 $ 1,331,200 $ 1,914,674 $ 1,935,134 Percent of Sales 42.7 % 44.0 % 57.3 % 56.0 % 100.0 % 100.0 % Nine Months Ended September 30, Direct Sales Distributor Sales Total 2018 2017 2018 2017 2018 2017 Sales, net $ 6,237,364 $ 5,747,579 $ 9,577,586 $ 9,160,338 $ 15,814,950 $ 14,907,917 Cost of Sales 1,580,697 1,510,003 4,079,732 4,084,741 5,660,429 5,594,744 Gross Margin 4,656,667 4,237,576 5,497,854 5,075,597 10,154,521 9,313,173 Selling Expenses 3,089,948 2,742,294 1,550,114 1,351,216 4,640,062 4,093,510 Contribution Margin $ 1,566,719 $ 1,495,282 $ 3,947,740 $ 3,724,381 $ 5,514,459 $ 5,219,663 Percent of Sales 39.4 % 38.6 % 60.6 % 61.4 % 100.0 % 100.0 % Direct sales include $66,420 and $30,624 of bulk wine sales in the three months ended September 30, 2018 and 2017, respectively. Direct sales include $201,390 and $194,412 of bulk wine sales in the nine months ended September 30, 2018 and 2017, respectively. |