ZWJ Investment Counsel 13F-HR Quarterly holdings report by institutional manager

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
YUM CHINA HLDGS INC	COM	98850P109	1,702	41,000	SH		SOLE		0	0	41,000
MICRON TECHNOLOGY INC	COM	595112103	19,249	369,183	SH		SOLE		0	0	369,183
PFIZER INC	COM	717081103	1,353	38,133	SH		SOLE		0	0	38,133
BECTON DICKINSON & CO	COM	075887109	321	1,480	SH		SOLE		0	0	1,480
DEERE & CO	COM	244199105	268	1,726	SH		SOLE		0	0	1,726
RAYTHEON CO	COM NEW	755111507	673	3,120	SH		SOLE		0	0	3,120
GENERAL ELECTRIC CO	COM	369604103	1,231	91,356	SH		SOLE		0	0	91,356
DISNEY WALT CO	COM DISNEY	254687106	510	5,081	SH		SOLE		0	0	5,081
SPDR S&P 500 ETF TR	TR UNIT	78462F103	1,283	4,874	SH		SOLE		0	0	4,874
MASTERCARD INCORPORATED	CL A	57636Q104	276	1,574	SH		SOLE		0	0	1,574
TOTAL SYS SVCS INC	COM	891906109	942	10,921	SH		SOLE		0	0	10,921
AMERICAN EXPRESS CO	COM	025816109	14,705	157,644	SH		SOLE		0	0	157,644
BWX TECHNOLOGIES INC	COM	05605H100	14,426	227,067	SH		SOLE		0	0	227,067
INTUITIVE SURGICAL INC	COM NEW	46120E602	261	632	SH		SOLE		0	0	632
ABBOTT LABS	COM	002824100	2,224	37,114	SH		SOLE		0	0	37,114
HARRIS CORP DEL	COM	413875105	283	1,755	SH		SOLE		0	0	1,755
PEPSICO INC	COM	713448108	1,078	9,880	SH		SOLE		0	0	9,880
OUTFRONT MEDIA INC	COM	69007J106	25,819	1,377,762	SH		SOLE		0	0	1,377,762
GENUINE PARTS CO	COM	372460105	1,123	12,500	SH		SOLE		0	0	12,500
COMERICA INC	COM	200340107	240	2,500	SH		SOLE		0	0	2,500
SNAP ON INC	COM	833034101	253	1,718	SH		SOLE		0	0	1,718
NEXTERA ENERGY INC	COM	65339F101	224	1,372	SH		SOLE		0	0	1,372
COSTCO WHSL CORP NEW	COM	22160K105	365	1,936	SH		SOLE		0	0	1,936
PERRIGO CO PLC	SHS	G97822103	297	3,560	SH		SOLE		0	0	3,560
HUNT J B TRANS SVCS INC	COM	445658107	30,051	256,514	SH		SOLE		0	0	256,514
AT&T INC	COM	00206R102	22,270	624,672	SH		SOLE		0	0	624,672
AMAZON COM INC	COM	023135106	562	388	SH		SOLE		0	0	388
APPLE INC	COM	037833100	18,727	111,617	SH		SOLE		0	0	111,617
UNION PAC CORP	COM	907818108	380	2,825	SH		SOLE		0	0	2,825
LOWES COS INC	COM	548661107	550	6,272	SH		SOLE		0	0	6,272
ACCENTURE PLC IRELAND	SHS CLASS A	G1151C101	7,517	48,972	SH		SOLE		0	0	48,972
INVESCO LTD	SHS	G491BT108	22,860	714,155	SH		SOLE		0	0	714,155
COLGATE PALMOLIVE CO	COM	194162103	312	4,350	SH		SOLE		0	0	4,350
ORACLE CORP	COM	68389X105	31,287	683,858	SH		SOLE		0	0	683,858
TEXAS INSTRS INC	COM	882508104	328	3,156	SH		SOLE		0	0	3,156
TOTAL S A	SPONSORED ADR	89151E109	17,459	302,635	SH		SOLE		0	0	302,635
JOHNSON CTLS INTL PLC	SHS	G51502105	8,364	237,342	SH		SOLE		0	0	237,342
LYONDELLBASELL INDUSTRIES N	SHS - A -	N53745100	18,637	176,350	SH		SOLE		0	0	176,350
BOEING CO	COM	097023105	231	705	SH		SOLE		0	0	705
SUNTRUST BKS INC	COM	867914103	888	13,053	SH		SOLE		0	0	13,053
PROCTER AND GAMBLE CO	COM	742718109	19,218	242,404	SH		SOLE		0	0	242,404
PHILIP MORRIS INTL INC	COM	718172109	1,256	12,640	SH		SOLE		0	0	12,640
WALMART INC	COM	931142103	327	3,677	SH		SOLE		0	0	3,677
INTEL CORP	COM	458140100	692	13,293	SH		SOLE		0	0	13,293
TIME WARNER INC	COM NEW	887317303	303	3,200	SH		SOLE		0	0	3,200
SABRE CORP	COM	78573M104	12,711	592,593	SH		SOLE		0	0	592,593
WABCO HLDGS INC	COM	92927K102	11,875	88,703	SH		SOLE		0	0	88,703
DUKE ENERGY CORP NEW	COM NEW	26441C204	972	12,544	SH		SOLE		0	0	12,544
UNITED TECHNOLOGIES CORP	COM	913017109	6,860	54,519	SH		SOLE		0	0	54,519
US BANCORP DEL	COM NEW	902973304	15,755	311,986	SH		SOLE		0	0	311,986
SCHLUMBERGER LTD	COM	806857108	14,423	222,648	SH		SOLE		0	0	222,648
INTERPUBLIC GROUP COS INC	COM	460690100	27,718	1,203,562	SH		SOLE		0	0	1,203,562
ISHARES TR	INTRM GOV CR ETF	464288612	636	5,873	SH		SOLE		0	0	5,873
WEYERHAEUSER CO	COM	962166104	13,152	375,762	SH		SOLE		0	0	375,762
COMCAST CORP NEW	CL A	20030N101	636	18,600	SH		SOLE		0	0	18,600
INNOSPEC INC	COM	45768S105	4,363	63,599	SH		SOLE		0	0	63,599
FORTIVE CORP	COM	34959J108	23,369	301,457	SH		SOLE		0	0	301,457
SPDR INDEX SHS FDS	EURO STOXX 50	78463X202	765	19,000	SH		SOLE		0	0	19,000
EXXON MOBIL CORP	COM	30231G102	4,098	54,930	SH		SOLE		0	0	54,930
CISCO SYS INC	COM	17275R102	36,289	846,084	SH		SOLE		0	0	846,084
BROADCOM LTD	SHS	Y09827109	26,232	111,316	SH		SOLE		0	0	111,316
JPMORGAN CHASE & CO	COM	46625H100	30,177	274,408	SH		SOLE		0	0	274,408
BB&T CORP	COM	054937107	1,535	29,491	SH		SOLE		0	0	29,491
ATLANTIC CAP BANCSHARES INC	COM	048269203	226	12,500	SH		SOLE		0	0	12,500
EAST WEST BANCORP INC	COM	27579R104	12,920	206,591	SH		SOLE		0	0	206,591
SPDR INDEX SHS FDS	EUR STOXX SMCP	78463X392	932	14,500	SH		SOLE		0	0	14,500
ABBVIE INC	COM	00287Y109	2,670	28,206	SH		SOLE		0	0	28,206
BERKSHIRE HATHAWAY INC DEL	CL B NEW	084670702	1,360	6,818	SH		SOLE		0	0	6,818
CHEVRON CORP NEW	COM	166764100	26,878	235,692	SH		SOLE		0	0	235,692
BROADRIDGE FINL SOLUTIONS IN	COM	11133T103	253	2,302	SH		SOLE		0	0	2,302
MONDELEZ INTL INC	CL A	609207105	23,985	574,760	SH		SOLE		0	0	574,760
VISA INC	COM CL A	92826C839	14,102	117,891	SH		SOLE		0	0	117,891
KIMBERLY CLARK CORP	COM	494368103	274	2,490	SH		SOLE		0	0	2,490
GILEAD SCIENCES INC	COM	375558103	17,224	228,465	SH		SOLE		0	0	228,465
ROPER TECHNOLOGIES INC	COM	776696106	258	920	SH		SOLE		0	0	920
FACEBOOK INC	CL A	30303M102	414	2,588	SH		SOLE		0	0	2,588
PROGRESSIVE CORP OHIO	COM	743315103	20,447	335,585	SH		SOLE		0	0	335,585
EOG RES INC	COM	26875P101	2,353	22,355	SH		SOLE		0	0	22,355
ISHARES TR	CORE S&P TTL STK	464287150	631	10,443	SH		SOLE		0	0	10,443
EXELON CORP	COM	30161N101	21,148	542,108	SH		SOLE		0	0	542,108
AUTOMATIC DATA PROCESSING IN	COM	053015103	811	7,145	SH		SOLE		0	0	7,145
LILLY ELI & CO	COM	532457108	408	5,275	SH		SOLE		0	0	5,275
WALGREENS BOOTS ALLIANCE INC	COM	931427108	335	5,110	SH		SOLE		0	0	5,110
NORFOLK SOUTHERN CORP	COM	655844108	770	5,671	SH		SOLE		0	0	5,671
DOWDUPONT INC	COM	26078J100	665	10,433	SH		SOLE		0	0	10,433
SPDR S&P MIDCAP 400 ETF TR	UTSER1 S&PDCRP	78467Y107	612	1,792	SH		SOLE		0	0	1,792
ALTRIA GROUP INC	COM	02209S103	948	15,219	SH		SOLE		0	0	15,219
PNC FINL SVCS GROUP INC	COM	693475105	10,500	69,429	SH		SOLE		0	0	69,429
VANGUARD INDEX FDS	TOTAL STK MKT	922908769	438	3,230	SH		SOLE		0	0	3,230
ALIGN TECHNOLOGY INC	COM	016255101	402	1,600	SH		SOLE		0	0	1,600
HOME DEPOT INC	COM	437076102	5,791	32,493	SH		SOLE		0	0	32,493
OCCIDENTAL PETE CORP DEL	COM	674599105	269	4,136	SH		SOLE		0	0	4,136
CHUBB LIMITED	COM	H1467J104	265	1,937	SH		SOLE		0	0	1,937
NEWELL BRANDS INC	COM	651229106	16,960	665,605	SH		SOLE		0	0	665,605
VERIZON COMMUNICATIONS INC	COM	92343V104	23,416	489,669	SH		SOLE		0	0	489,669
AMGEN INC	COM	031162100	489	2,869	SH		SOLE		0	0	2,869
COCA COLA CO	COM	191216100	54,100	1,245,683	SH		SOLE		0	0	1,245,683
SOUTHERN CO	COM	842587107	1,185	26,545	SH		SOLE		0	0	26,545
WELLS FARGO CO NEW	COM	949746101	828	15,804	SH		SOLE		0	0	15,804
FIDELITY NATL INFORMATION SV	COM	31620M106	756	7,852	SH		SOLE		0	0	7,852
ECOLAB INC	COM	278865100	366	2,669	SH		SOLE		0	0	2,669
UNITEDHEALTH GROUP INC	COM	91324P102	217	1,016	SH		SOLE		0	0	1,016
INTERNATIONAL BUSINESS MACHS	COM	459200101	2,139	13,943	SH		SOLE		0	0	13,943
YUM BRANDS INC	COM	988498101	7,712	90,590	SH		SOLE		0	0	90,590
3M CO	COM	88579Y101	2,192	9,987	SH		SOLE		0	0	9,987
VANGUARD INDEX FDS	S&P 500 ETF SHS	922908363	2,179	9,000	SH		SOLE		0	0	9,000
CAPITAL ONE FINL CORP	COM	14040H105	204	2,131	SH		SOLE		0	0	2,131
ISHARES TR	CORE MSCI EAFE	46432F842	277	4,200	SH		SOLE		0	0	4,200
ISHARES TR	RUS 1000 ETF	464287622	369	2,515	SH		SOLE		0	0	2,515
WEC ENERGY GROUP INC	COM	92939U106	356	5,678	SH		SOLE		0	0	5,678
BRISTOL MYERS SQUIBB CO	COM	110122108	804	12,710	SH		SOLE		0	0	12,710
DOMINION ENERGY INC	COM	25746U109	281	4,164	SH		SOLE		0	0	4,164
MERCK & CO INC	COM	58933Y105	26,450	485,587	SH		SOLE		0	0	485,587
STARBUCKS CORP	COM	855244109	225	3,893	SH		SOLE		0	0	3,893
MICROSOFT CORP	COM	594918104	31,141	341,191	SH		SOLE		0	0	341,191
VANGUARD GROUP	DIV APP ETF	921908844	207	2,046	SH		SOLE		0	0	2,046
NEVRO CORP	COM	64157F103	3,845	44,365	SH		SOLE		0	0	44,365
VERIFONE SYS INC	COM	92342Y109	11,827	769,007	SH		SOLE		0	0	769,007
GENERAL MLS INC	COM	370334104	357	7,918	SH		SOLE		0	0	7,918
DAVE & BUSTERS ENTMT INC	COM	238337109	7,326	175,505	SH		SOLE		0	0	175,505
JACOBS ENGR GROUP INC DEL	COM	469814107	6,506	109,990	SH		SOLE		0	0	109,990
ANTHEM INC	COM	036752103	25,532	116,213	SH		SOLE		0	0	116,213
MCDONALDS CORP	COM	580135101	730	4,671	SH		SOLE		0	0	4,671
ALEXION PHARMACEUTICALS INC	COM	015351109	6,846	61,418	SH		SOLE		0	0	61,418
CITIZENS FINL GROUP INC	COM	174610105	6,622	157,736	SH		SOLE		0	0	157,736
ALPHABET INC	CAP STK CL A	02079K305	3,216	3,101	SH		SOLE		0	0	3,101
ENERGEN CORP	COM	29265N108	220	3,500	SH		SOLE		0	0	3,500
CONSOLIDATED TOMOKA LD CO	COM	210226106	402	6,390	SH		SOLE		0	0	6,390
GOLDMAN SACHS GROUP INC	COM	38141G104	235	932	SH		SOLE		0	0	932
CLOROX CO DEL	COM	189054109	349	2,620	SH		SOLE		0	0	2,620
CELGENE CORP	COM	151020104	19,224	215,490	SH		SOLE		0	0	215,490
MATADOR RES CO	COM	576485205	627	20,963	SH		SOLE		0	0	20,963
MRC GLOBAL INC	COM	55345K103	6,091	370,518	SH		SOLE		0	0	370,518
DXC TECHNOLOGY CO	COM	23355L106	203	2,016	SH		SOLE		0	0	2,016
ALPHABET INC	CAP STK CL C	02079K107	28,503	27,625	SH		SOLE		0	0	27,625
EMERSON ELEC CO	COM	291011104	378	5,530	SH		SOLE		0	0	5,530
ISHARES TR	CORE S&P500 ETF	464287200	1,442	5,433	SH		SOLE		0	0	5,433
UNITED PARCEL SERVICE INC	CL B	911312106	615	5,876	SH		SOLE		0	0	5,876
GULFPORT ENERGY CORP	COM NEW	402635304	521	53,965	SH		SOLE		0	0	53,965
ASTRAZENECA PLC	SPONSORED ADR	046353108	7,153	204,536	SH		SOLE		0	0	204,536
AFLAC INC	COM	001055102	641	14,656	SH		SOLE		0	0	14,656
BANK AMER CORP	COM	060505104	2,088	69,628	SH		SOLE		0	0	69,628
MOLSON COORS BREWING CO	CL B	60871R209	16,891	224,225	SH		SOLE		0	0	224,225
KAYNE ANDERSON MLP INVT CO	COM	486606106	13,557	823,125	SH		SOLE		0	0	823,125
DOLLAR GEN CORP NEW	COM	256677105	25,138	268,708	SH		SOLE		0	0	268,708
DARDEN RESTAURANTS INC	COM	237194105	258	3,028	SH		SOLE		0	0	3,028
SPDR GOLD TRUST	GOLD SHS	78463V107	417	3,315	SH		SOLE		0	0	3,315
PRAXAIR INC	COM	74005P104	230	1,596	SH		SOLE		0	0	1,596
CBOE GLOBAL MARKETS INC	COM	12503M108	571	5,000	SH		SOLE		0	0	5,000
NOBLE ENERGY INC	COM	655044105	16,108	531,622	SH		SOLE		0	0	531,622
JOHNSON & JOHNSON	COM	478160104	17,036	132,941	SH		SOLE		0	0	132,941
THERMO FISHER SCIENTIFIC INC	COM	883556102	13,680	66,262	SH		SOLE		0	0	66,262