Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations.
Results of operations for the three months ended April 30, 2000 as compared to the three months ended April 30, 1999.
Commissions and fees decreased $183,327 or 18% from $1,011,718 for the three months ended April 30, 1999 to $828,391 for the three months ended April 30, 2000. This decrease is principally attributable to the loss of accounts, which has been partially offset by the addition of new accounts.
Salaries and employee related expenses decreased $151,735 or 19% from $788,877 for the three months ended April 30, 1999 to $637,142 for the three months ended April 30, 2000 due primarily to management efforts to control costs.
Office and general expenses decreased $80,191 or 19% from $427,641 for the three months ended April 30, 1999 to $347,450 for the three months ended April 30, 2000 due to management efforts to control costs.
Interest income, net, increased $1,926 or 14% from $13,548 for the three months ended April 30, 1999 to $15,474 for the three months ended April 30, 2000. This increase is due to higher interest rates and an increase in the amount of short-term investments.
As a result of the above, the Company’s net loss for the three months ended April 30, 2000 was $140,726, which resulted in a basic and diluted loss per share of $0.15, compared to a net loss of $191,252 for the three months ended April 30, 1999, which resulted in a basic and diluted loss per share of $0.26.
Results of operations for the six months ended April 30, 2000 as compared to the six months ended April 30, 1999.
Commissions and fees decreased $450,525 or 21% from $2,170,315 for the six months ended April 30, 1999 to $1,719,790 for the six months ended April 30, 2000. This decrease is principally attributable to the loss of accounts, which has been partially offset by the addition of new accounts.
Salaries and employee related expenses decreased $375,289 or 24% from $1,571,994 for the six months ended April 30, 1999 to $1,196,705 for the six months ended April 30, 2000 due primarily to management efforts to control costs.
Office and general expenses decreased $86,882 or 11% from $769,389 for the six months ended April 30, 1999 to $682,507 for the six months ended April 30, 2000 due to management efforts to control costs.
Interest income, net, increased $14,654 or 52% from $28,444 for the six months ended April 30, 1999 to $43,098 for the six months ended April 30, 2000. This increase is due to higher interest rates and an increase in the amount of short-term investments.
As a result of the above, the Company’s net loss for the six months ended April 30, 2000 was $116,324, which resulted in a basic and diluted loss per share of $0.13, compared to a net loss of $142,624 for the six months ended April 30, 1999, which resulted in a basic and diluted loss per share of $0.19.
Liquidity and Capital Resources
The Company’s working capital was $1,427,000 at April 30, 2000, primarily comprised of cash and cash equivalents of $1,269,000, accounts receivable of $2,937,000 and billable production orders of $188,000, offset by accounts payable and accrued liabilities of $3,058,000.
Net cash used in operating activities for the six months ended April 30, 2000 was approximately $712,000. The principal factors contributing to the decrease in cash flow were decreases in accounts payable and accrued expenses of $1,757,000, partially offset by decreases in accounts receivable of $1,092,000 and increases in billable production orders in process of $62,000.
The Company reduced its gross accounts receivable and the corresponding allowance for bad debts by $986,723 during the period for accounts that had been previously reserved against and deemed to be uncollectable.
Because the Company recognizes commissions as a percentage of expenditures incurred, the accounts receivable balance relates not only to the commissions and fees shown on the income statement, but also to receivables for production costs and media purchased for clients. Similarly, the accounts payable balance includes payables for production costs and media incurred on behalf of clients.
The Company has available an unsecured $500,000 line of credit from a bank which expires in April 2001. Loans against the credit line bear interest equal to the “Prime Rate”, as defined in the loan agreement. The Prime Rate at April 30, 2000 was 9.00 percent. Management believes that its current working capital levels will be sufficient to meet the Company’s liquidity and working capital requirements for the foreseeable future. The Company does not anticipate any increases in capital expenditures or other cash requirements, which would have a material adverse effect on its liquidity.
GREENSTONE ROBERTS ADVERTISING, INC. AND SUBSIDIARY
PART II - OTHER INFORMATION
Item 4 - Submission Of Matters To A Vote Of Security Holders
On April 18, 2000 the Company held its annual meeting and recorded the voting results of its shareholders for the election of Directors and the appointment of independent auditors. The following table details these results:
Appointment of Directors
Ronald M. Greenstone Richard Projain Monsignor Thomas J. Hartman Victor F. Trizzino | Votes For 779,702 779,702 779,702 779,702 | Votes Against 1,540 1,540 1,540 1,540 | Abstentions 0 0 0 0 | |
The directors whose term of office as a director continued after the meeting are: Gary C. Roberts and Anthony V. Curto.
Appointment of Independent Auditors:
Votes For 780,442 | Votes Against 350 | Abstentions 450 | |
Item 6 - Exhibits and Reports on Form 8-K
(a) Exhibits
27 Financial Data Schedule
(b) Reports on Form 8-K
| During the period covered by this Report the Company filed a Form 8-K on April 27, 2000 announcing that it had signed a letter of intent to merge with Kupper Parker Communications, Inc., St. Louis, Missouri. The transaction is contingent upon executing a definitive written agreement acceptable to both parties. Under the proposed terms, shares of the privately held Kupper Parker stock will be exchanged for 5,074,000 new shares of Greenstone/Roberts. In addition, 300,000 existing Greenstone/Roberts shares would be repurchased by the merged entity for cash at $4.50 per share. |
SIGNATURES
In accordance with the requireents of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Date: June 15, 2000
Date: June 15, 2000
| Greenstone Roberts Advertising, Inc.
By: /s/ Ronald M. Greenstone Ronald M. Greenstone Chairman of the Board, Chief Executive Officer and Director
By: /s/ Gary Roberts Gary Roberts President |