Exhibit I
Joint Filing Agreement Pursuant to Rule 13d-1(k)(1)
In accordance with Rule 13d-1(k) under the Securities Exchange Act of 1934, as amended, the undersigned hereby agree to the joint filing on behalf of each of them of a statement on Schedule 13D with respect to the Common Stock of New Frontier Media, Inc., and that this Joint Filing Agreement be included as an Exhibit to such joint filing.
IN WITNESS WHEREOF, the undersigned hereby execute this Joint Filing Agreement this 16th day of September, 2010.
| | Longkloof Limited, a Jersey limited liability company |
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| By: | /s/ Cora Binchy | |
| | | Name: Cora Binchy | |
| | | Title: Corporate Director | |
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| | Mile End Limited, a British Virgin Islands limited liability company |
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| | By: | /s/ James Colclough | |
| | | Name: James Colclough | |
| | | Title: Director | |
