Horace Mann Educators (HMN) DEF 14A Definitive proxy

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

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Horace Mann Educators Corporation

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2018 Horace Mann Educators Corporation Annual Meeting of Shareholders Meeting Notice & Proxy Statement AUTO HOME LIFE RETIREMENT

  Dear Shareholder:           Springfield, Illinois   April 6, 2018

You are cordially invited to attend the Annual Meeting of Horace Mann Educators Corporation to be held at 9:00 a.m. Central Daylight Saving Time on Wednesday, May 23, 2018, at the Horace Mann Lincoln Auditorium, 1 Horace Mann Plaza, Springfield, Illinois 62715.

We will present a report on Horace Mann’s current affairs, and Shareholders will have an opportunity for questions and comments.

We encourage you to read the Proxy Statement and vote your shares as soon as possible. You may vote via the Internet, by telephone or by completing and returning a proxy card. Specific voting instructions are set forth in the Proxy Statement, the Notice of Internet Availability of Proxy Materials and the proxy card. You may revoke your voted proxy at any time prior to the meeting or vote in person if you attend the meeting.

We look forward to seeing you. If you vote by proxy and do not plan to attend, let us know your thoughts about Horace Mann either by letter or by comment on the proxy card.

Sincerely,

	Gabriel L. Shaheen
	Chairman of the Board
	Marita Zuraitis
	President & Chief Executive Officer

ANNUAL MEETING OF SHAREHOLDERS

Meeting Notice

Horace Mann Educators Corporation

1 Horace Mann Plaza

Springfield, Illinois 62715-0001

  When Wednesday, May 23, 2018 9:00 a.m. Central Daylight Saving Time   Where Horace Mann Lincoln Auditorium 1 Horace Mann Plaza Springfield, Illinois 62715   Why •  Elect nine Directors named in the Proxy Statement. •  Approve the advisory resolution to approve Named Executive Officers’ compensation. •  Ratify the appointment of KPMG LLP, an independent registered public accounting firm, as the Company’s auditors for the year ending December 31, 2018. •  Conduct other business, if properly raised.   Record Date March 27, 2018 - Shareholders registered in the records of the Company or its agents as of the close of business on that date are entitled to receive notice of and to vote at the meeting. The approximate availability date of the Proxy Statement and the proxy card is April 6, 2018.Your vote is important.Even if you do not plan to attend the Annual Meeting, the Board of Directors urges you to vote via the Internet, by telephone or by returning a proxy card. If you vote via the Internet or by telephone, do not return your proxy card. You may revoke your proxy at any time before the vote is taken at the Annual Meeting provided that you comply with the procedures set forth in the Proxy Statement which accompanies this Notice of Annual Meeting of Shareholders. If you attend the Annual Meeting, you may either vote by proxy or vote in person.   A broker is not permitted to vote on the election of directors or the advisory resolution to approve Named Executive Officers’ compensation without instructions from the beneficial owner. Therefore, if your shares are held in the name of your broker, bank or other nominee, unless you provide your broker, bank or other nominee with voting instructions, your shares will not be voted regarding these proposals.   We encourage you to read the Proxy Statement and vote your shares as soon as possible.   By order of the Board of Directors,     Donald M. Carley Corporate Secretary   Springfield, Illinois April 6, 2018

HORACE MANN EDUCATORS CORPORATION

2018 Proxy Statement — Summary

This summary highlights information contained elsewhere in this Proxy Statement. This summary does not contain all of the information you should consider. You should read the entire Proxy Statement carefully before voting. Voting Matters and Board Vote Recommendation
Proposal	Board vote recommendation
Elect directors (page 4)	FOR each director nominee
Advisory Resolution to Approve Named Executive Officers’ Compensation (page 18)	FOR
Ratification of Independent Registered Public Accounting Firm (page 45)	FOR

Fiscal Year 2017 Business Highlights

The Company delivered solid underlying financial results across all three segments of its business in 2017. Full year core earnings were $1.74 per diluted share. Book value per share* increased 6.2% in 2017 driven by the solid operating results and positive contributions from investment portfolio performance as well as the benefit related to the passage of the Tax Cuts and Jobs Act of 2017. In addition, Horace Mann achieved broad-based increases in new business sales and solid policy retentions in 2017. However, Total Shareholder Return was 5.9% in 2017 underperforming key insurance and general market indices that the Company outperformed the prior year.

*Excluding the fair value adjustment for investments and including, for 2017, a $1.20 benefit related to the passage of the Tax Cuts and Jobs Act of 2017.

how to vote online proxyvote.com phone800-690-6903 mail request a paper proxy card in person attend the annual meeting or send a representative Book value per share* Total shareholder return

These results reflect significant progress on numerous strategic initiatives, including:

• New auto and property sales premium increased 5% and 4%, respectively

• Strong auto and property retention ratios

• Retirement deposits(fee-based and spread-based) comparable to the prior year

• Annuity assets under management increased by 9%

• Double digit growth in Life sales (13.5%)

• Solid earnings contribution from Life and Retirement

• P&C earnings impacted by significant adverse weather/catastrophes

- Achieved 1 point of underlying auto combined ratio improvement

- Property reported combined ratio of 97.0 despite record catastrophes

Please see “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in HMEC’s 2017 Annual Report andForm 10-K for a more detailed description of these financial results.

Corporate and Compensation Governance Highlights

Director Term: One year

Director Election Standard: Majority vote

Board Meetings in 2017: 7

Board Committees (Meetings in 2017):

Audit (12), Compensation (5), Executive (0), Investment & Finance (4), Nominating & Governance (4), Customer Experience & Technology (4)

Corporate Governance Materials: www.horacemann.com–Investors - Corporate Overview - Governance Documents

Board Communication:By mail to: Board of Directors, c/o Corporate Secretary, 1 Horace Mann Plaza, Springfield, Illinois 62715. By email to: hmecbofd@horacemann.com

Compensation Governance:

• Hedging transactions and pledging shares are prohibited for all Directors and Executive Officers

• Clawback provisions are applicable to all Executive Officers for both cash and equity awards

• Stock ownership requirements for all Directors and Executive Officers

• Stock option holding requirement post exercise

ANNUAL MEETING OF SHAREHOLDERS

Proxy Statement

Contents

	Page
General Information		1
Your Proxy Vote		2
How to Vote		2
Voting Rules		2
Proposals and Company Information		4
PROPOSAL NO. 1 - ELECTION OF NINE DIRECTORS		4
Board of Directors and Committees		12
Director Compensation		15
Corporate Governance		16
Related Person Transactions		18
PROPOSAL NO.  2 - ADVISORY RESOLUTION TO APPROVE NAMED EXECUTIVE OFFICERS’ COMPENSATION		18
Compensation Discussion & Analysis		19
Compensation Committee Report		41
Equity Compensation Plan Information		41
Executive Officers		42
Security Ownership of Certain Beneficial Owners and Management		44
Section 16(a) Beneficial Ownership Reporting Compliance		45
PROPOSAL NO.  3 - RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM		45
Report of the Audit Committee		46
The Company’s Independent Registered Public Accounting Firm		47
Other Matters		48
Delivery of Proxy Materials		48
Submitting Shareholder Proposals for the 2018 Annual Meeting of Shareholders		48

General Information

Important Notice Regarding the Availability of Proxy Materials for the Shareholder Meeting to Be Held on Wednesday, May 23, 2018. The Proxy Statement and Annual Report and Form10-K (the “Proxy Materials”) are available at www.proxyvote.com.

This Proxy Statement is furnished in connection with the solicitation by the Board of Directors (the “Board”) of Horace Mann Educators Corporation (“HMEC,” the “Company” or “Horace Mann”) of proxies (that is, the authority to vote shares) from holders of the Company’s common stock, par value $.001 per share (“Common Stock”). The proxies will be voted at the Annual Meeting of Shareholders to be held on Wednesday, May 23, 2018 at 9:00 a.m. Central Daylight Saving Time at the Horace Mann Lincoln Auditorium, 1 Horace Mann Plaza, Springfield, Illinois 62715 and at any adjournment or postponement thereof (the “Annual Meeting”).

The mailing address of the Company is 1 Horace Mann Plaza, Springfield, Illinois 62715-0001 (telephone number217-789-2500). This Proxy Statement and the proxy card are first being made available to shareholders of the Company (“Shareholders”) on or about April 6, 2018.

The Board has fixed the close of business on March 27, 2018 as the record date (the “Record Date”) for determining the Shareholders entitled to receive notice of and to vote at the Annual Meeting. At the close of business on the Record Date, an aggregate of 40,883,981 shares of Common Stock were issued and outstanding, each share entitling the holder thereof to one vote on each matter to be voted upon at the Annual Meeting. The presence, in person or by proxy, of

the holders of a majority of such outstanding shares entitled to vote at the Annual Meeting is necessary to constitute a quorum for the transaction of business at the Annual Meeting. The Company, through bankers, brokers or other persons, also intends to make a solicitation of beneficial owners of Common Stock.

At the Annual Meeting, Shareholders will be asked to: (1) elect nine Directors named in the Proxy Statement to hold office until the next Annual Meeting of Shareholders and until their respective successors have been duly elected and qualified; (2) approve the advisory resolution to approve Named Executive Officers’ (as defined on page 18 below) compensation; and (3) ratify the appointment of KPMG LLP, an independent registered public accounting firm, as the Company’s auditors for the year ending December 31, 2018.

Shareholders may also be asked to consider and take action with respect to such other matters as may properly come before the Annual Meeting.

Copies of the Company’s Annual Report and Form10-K for the year ended December 31, 2017 (“Annual Report”), including the Company’s audited consolidated financial statements, were made available to known Shareholders on or about March 1, 2018.

2018 Proxy Statement • General Information 1

Your Proxy Vote

How to Vote

(1) Via Internet: Go to www.proxyvote.com to vote via the Internet. You will need to follow the instructions on your Notice of Internet Availability of Proxy Materials (“Notice”) or proxy card and the website. If you vote via the Internet, you may incur telephone and Internet access charges.

(2) By Telephone: Call the toll-free telephone number on the proxy card or the website to vote by telephone. You will need to follow the instructions and the voice prompts.

(3) By Mail: Request, complete and return a paper proxy card, following the instructions on your Notice.

(4) In Person: Attend the Annual Meeting, or send a personal representative with an appropriate proxy, to vote by ballot.

If you vote via the Internet or by telephone, your electronic vote authorizes the named proxies in the same manner as if you signed, dated and returned your proxy card.If you vote via the Internet or by telephone, do not return your proxy card.

If your shares are held in “street name” (that is, in the name of a bank, broker or other holder of record), you will receive a Notice containing instructions from the holder of record that you must follow in order for your shares to be voted. Internet and/or telephone voting also will be offered to Shareholders owning shares through most banks and brokers.

Participants in the Company’s stock fund within the Horace Mann 401(k) Plan can direct the trustee to vote their shares via the Internet as directed in the Notice, by telephone as provided on the website or proxy card, or by signing and returning a proxy card.

Voting Rules

Solicitation and Revocation

Your proxy is being solicited by and on behalf of the Board. The persons named in the Form of Proxy have been designated as proxies by the

Board. Such persons are Directors of the Company.

Shares of Common Stock represented at the Annual Meeting by a properly executed and returned proxy will be voted at the Annual Meeting in accordance with the instructions noted thereon, or if no instructions are noted, the proxy will be voted in favor of the proposals set forth in the Notice of Annual Meeting. A submitted proxy is revocable by a Shareholder at any time prior to it being voted, provided that such Shareholder gives written notice to the Corporate Secretary at or prior to the Annual Meeting that such Shareholder intends to vote in person or by submitting a subsequently dated proxy. Attendance at the Annual Meeting by a Shareholder who has given a proxy shall not in and of itself constitute a revocation of such proxy.

Further solicitation may be made by officers and other employees of the Company personally, by telephone or otherwise, but such persons will not be specifically compensated for such services. Banks, brokers, nominees and other custodians and fiduciaries will be reimbursed for their reasonableout-of-pocket expenses in forwarding soliciting material to their principals, the beneficial owners of Common Stock. The costs of soliciting proxies will be borne by the Company. It is estimated these costs will be nominal.

Shareholder Approval

Shareholders are entitled to one vote per share of Common Stock on all matters submitted for consideration at the Annual Meeting. Under the Company’s Bylaws, the affirmative vote of a majority of the shares of Common Stock represented in person or by proxy at the Annual Meeting is required for the election of Directors, approval of the advisory resolution to approve Named Executive Officers’ compensation, and the ratification of the appointment of KPMG LLP as the Company’s independent registered public accounting firm for the year ending December 31, 2018.

Abstentions have the same effect as a vote “against” approval of the matter.

Please note that under New York Stock Exchange (“NYSE”) rules, brokers who hold

2 2018 Proxy Statement • Your Proxy Vote

shares of Common Stock in street name for customers have the authority to vote on certain items when they have not received instructions from beneficial owners. With respect to the matters to come before the Annual Meeting, if brokers are not entitled to vote without instructions and therefore cast brokernon-votes, the brokernon-votes will have no direct effect on the outcome of the vote. However, because each matter requires a majority vote of the outstanding shares present and entitled to vote, a brokernon-vote will indirectly work against the matter for which a brokernon-vote is cast.

For this Annual Meeting, if you do not give specific instructions, your broker may cast your

vote in its discretion on only Proposal No. 3 - Ratification of Independent Registered Public Accounting Firm.

Other Matters

Other than the matters set forth below, the Board has not received any Shareholder proposal by the deadline prescribed by the rules of the Securities and Exchange Commission (“SEC”), and otherwise knows of no other matters to be brought before the Annual Meeting. However, should any other matters properly come before the meeting, the persons named in the Form of Proxy will vote or refrain from voting thereon at their discretion.

2018 Proxy Statement • Your Proxy Vote 3

Proposals and Company Information

PROPOSAL NO. 1 - ELECTION OF NINE DIRECTORS

The Bylaws of the Company provide for the Company to have not less than five or more than fifteen Directors. The following nine persons currently are serving as Directors of the Company (“Directors”): Daniel A. Domenech, Stephen J. Hasenmiller, Ronald J. Helow, Beverley J. McClure, H. Wade Reece, Gabriel L. Shaheen, Robert Stricker, Steven O. Swyers and Marita Zuraitis. The terms of these Directors expire at the Annual Meeting.

Board Qualifications

The Board of Directors believes it is necessary for each of the Directors to possess a variety of qualities and skills. The Nominating & Governance Committee conducts all necessary and appropriate inquiries into the background and qualifications of Board candidates including the determination of independence. In addition, the Nominating & Governance Committee has identified areas of expertise that it believes support the Company’s business strategy in the short and long-term, enable the Board to exercise its oversight function and contribute to a well-rounded Board.

The list below highlights certain key qualifications and experience of our current Board.

✓  Education  Background	✓  Technology	✓  Leadership  Background
✓  Niche Market	✓  Financial Services	✓  Financial Expert
✓  Insurance Operations	✓  Customer Experience	✓  Investments
✓  Agency Management	✓  Insurance Brokerage

Board Diversity, Age and Tenure

The Nominating & Governance Committee does not have a formal diversity policy; however, the Board and the Nominating & Governance Committee believe that it is important that the Board be comprised of individuals with expertise in fields relevant to the Company’s business, experience from different professions, a diversity of age, ethnicity and gender, and a range of tenures.

The Nominating & Governance Committee is responsible for reviewing with the Board, on an annual basis, the requisite skills and characteristics of new Board members as well as the composition of the Board as a whole. This assessment includes consideration of experience, perspective, background, skill sets, age, ethnicity, and gender makeup of the current Board as well as the candidate’s individual qualities in leadership, character judgment and ethical standards.

4 2018 Proxy Statement • Proposals and Company Information

Diversity age tenure

The Nominating & Governance Committee believes our Board Nominees (as identified below) represent a diverse base of perspectives and reflect the diversity of the Company’s employees, customers and Shareholders, as well as an appropriate level of age and tenure, as further illustrated below.

Board Refreshment

The Board and Nominating & Governance Committee regularly consider the long-term make up of the Board and how the members of the Board change over time. The Board and Nominating & Governance Committee understand the importance of Board refreshment and strive to balance the knowledge that comes from longer-term service on the Board with the new experience, ideas and energy that can come from adding directors to the Board. Directors who are 75 years of age or older may not stand for election in the absence of a specific finding by the Board that there are special circumstances to justify an exception, which supports Board refreshment.

As Horace Mann continues to focus on profitable growth across all lines of business, the ongoing transformation of its technology and operations, and exploring inorganic growth opportunities, we will continue to consider Board refreshment opportunities.

2018 Proxy Statement • Proposals and Company Information 5

Board Nominees

Upon the recommendation of the Nominating & Governance Committee, the Board nominated Dr. Domenech, Mr. Hasenmiller, Mr. Helow, Mr. Hines, Ms. McClure, Mr. Reece, Mr. Stricker, Mr. Swyers and Ms. Zuraitis (the “Board Nominees”) to hold office as Directors. The proxies solicited by and on behalf of the Board will be voted “FOR” the election of the Board Nominees unless you specify otherwise. The Company has no reason to believe that any of the foregoing Board Nominees is not available to serve or will not serve if elected, although in the unexpected event that any such Board Nominee should become unavailable to serve as a Director, full discretion is reserved to the persons named as proxies to vote for such other persons as may be nominated, or the Board may reduce the size of the Board. Each Director will serve until the next Annual Meeting of Shareholders and until his or her respective successor is duly elected and qualified.

The following information, as of March 15, 2018, is provided with respect to each Board Nominee:

  Daniel A. Domenech   Age: 72 Director Since: 2015   Horace Mann Committees: Customer Experience & Technology Nominating & Governance Dr. Domenech has served as the Executive Director of American Association of School Administrators (“AASA”), The School Superintendents Association, a professional organization for educational leaders, since July 2008. He is currently Chairman of the Board of the Communities in Schools of Virginia and is a member of the Board of Directors of Learning First Alliance, the Center for Naval Analyses, ACT and Universal Service Administrative Company (“USAC”) where he Chairs the Schools and Libraries Committee. Dr. Domenech is also a past President of the New York State Council of School Superintendents, the Suffolk County Superintendents Association and the Suffolk County Organization for Promotion of Education, and was the first President and cofounder of the New York State Association for Bilingual Education. In addition, he has served on the U.S. Department of Education’s National Assessment Governing Board, on the Advisory Board for the Department of Defense schools, on the Board of Directors for the Baldrige Award and on the National Board for Professional Teaching Standards. Dr. Domenech has more than 40 years of experience in public education.   Dr. Domenech’s experience in public education provides the Board with valuable insight into the Company’s niche market and the challenges and opportunities within that market.  

6 2018 Proxy Statement • Proposals and Company Information

	Stephen J. Hasenmiller Age: 68 Director Since: 2004 Horace Mann Committees: Compensation (Chair) Audit Executive	Mr. Hasenmiller retired in March 2001 after 24 years of service at The Hartford Financial Services Group, Inc., as Senior Vice President -Personal Lines. Mr. Hasenmiller’s prior affiliations include his tenure as Chairman of the Personal Lines Committee of the American Insurance Association (1999-2001) and membership on the Boards of Directors of the Institute for Business & Home Safety (1996-2001) and the Insurance Institute for Highway Safety (1995-2001). Mr. Hasenmiller’s seasoned insurance background in the personal lines business, including both direct sales and agency distribution, as well as his understanding and experience in dealing with complex insurance issues, provides the Board with a valuable perspective.
	Ronald J. Helow Age: 73 Director Since: 2009 Horace Mann Committees: Customer Experience & Technology (Chair) Executive Nominating & Governance	Mr. Helow is managing director of New Course Advisors, a consulting firm he founded in 2008 to advise companies on how to use advanced technologies to create a competitive advantage. Mr. Helow served from 2001 to 2008 as Partner and Chief Technology Officer at NxtStar Ventures, LLC, a firm providing consulting services to life insurance and retail financial services businesses, and founded Registry Systems Corporation in 1990 to custom design and implement mission critical projects using advanced computer technologies for insurance companies. Mr. Helow’s past experience in developing and securing solutions to insurance company operating challenges through technology brings to the Board unique knowledge and perspective.

2018 Proxy Statement • Proposals and Company Information 7

	Perry G. Hines Age: 55 Board Nominee	Mr. Hines is a retired corporate marketing executive and is the principal and owner of The Hines Group, LLC, a firm he formed in 2006 specializing in marketing, communications and strategic planning. He has over 27 years of cross-sector experience in general management, brand, communications and marketing. Mr. Hines previously served as Senior Vice President, Chief Marketing and Communications Officer for Irwin Mortgage Corporation, a position he held from 2002 to 2007, Senior Vice President, Chief Marketing and Sales Officer of Lincoln Reinsurance Corporation from 1998 to 2002 and Vice President of Marketing & Communications of Safeco from 1995 to 1998. He has held management roles and stewarded well-known household brands. In addition to his consulting practice, he currently serves as the Director of Advancement for Covenant Christian High School. Mr. Hines’ cross-sector expertise in general management, brand building and strategic marketing will bring unique perspective and insight to the Board.
	Beverley J. McClure Age: 63 Director Since: 2013 Horace Mann Committees: Audit Compensation Customer Experience & Technology	Ms. McClure retired in 2007 after a 35 year career with United Services Automobile Association (“USAA”), as Senior Vice President, Enterprise Operations. She is owner of Fresh Perspectives LLC, a firm she founded in 2007 which specializes in executive coaching and small business consulting. Ms. McClure previously served as Senior Advisor of Endeavor Management, a consulting firm specializing in service culture creation, leadership coaching, business transformation, operational execution, and customer experience management, a position she held from 2010 to 2013. She holds the Chartered Life Underwriter and Fellow, Life Management Institute designations and is a certified executive coach through the International Coach Federation. Ms. McClure’s broad experience in the areas of service excellence, customer experience, culture creation, employee engagement and quality management provides the Board with a valuable perspective.

8 2018 Proxy Statement • Proposals and Company Information

	H. Wade Reece Age: 61 Director Since:2016 Horace Mann Committees: Customer Experience & Technology Investment & Finance Nominating & Governance	Mr. H. Wade Reece retired in 2015 after a 37 year career with BB&T Corporation (“BB&T”) where he served as the Chairman of the Board and Chief Executive Officer of BB&T Insurance Services, Inc. and BB&T Insurance Holdings, Inc., the sixth largest insurance broker globally. Until his retirement in 2015, Mr. Reece served as Vice Chairman of the Foundation of Agency Management Excellence (“FAME”) Board of Directors and a member of the Executive Committee of The Institutes (American Institute for Chartered Property Casualty Underwriters and Insurance Institute of America). He was also a past Chairman of the Council of Insurance Agents & Brokers and past Chairman of the Board of Trustees of The Institutes. Mr. Reece currently is a member of the Board of Directors of the North Carolina State University Foundation and the Blue Ridge Conservancy. Mr. Reece’sin-depth knowledge of the insurance industry, leadership skills and broad experience with agency management will provide the Board with industry insight and perspective.
	Robert Stricker Age: 71 Director Since: 2009 Horace Mann Committees: Investment & Finance (Chair) Customer Experience & Technology	Mr. Stricker retired from Shenkman Capital Management, Inc., an investment management firm, in March 2009 as Senior Vice President and Principal. Prior to joining Shenkman, he served as Managing Director, Head of U.S. Fixed Income, Citigroup Asset Management at Citigroup, Inc. from 1994 to 2001. Mr. Stricker has over 40 years of experience in the financial services industry. He currently serves as a Director of the CQS Directional Opportunities Feeder Fund Ltd. and on the OPEB Trust Board of the town of Greenwich, Connecticut. Mr. Stricker holds the Chartered Financial Analyst designation. Mr. Stricker’s investment knowledge and financial services industry experience provide the Board with financial insights and assist the Board in its oversight responsibilities.

2018 Proxy Statement • Proposals and Company Information 9

  Steven O. Swyers   Age: 67 Director Since: 2014   Horace Mann Committees: Audit (Chair) Investment & Finance Mr. Swyers retired in 2013 after a 40 year career with PricewaterhouseCoopers LLP (“PwC”), a public accounting firm. During this time with PwC, he served as the lead engagement partner on many national and international companies, including those in the financial services industry. He has also held various leadership positions at PwC including leader of the Central Region’s consumer and industrial products business segment and managing partner of their St. Louis practice. He is currently a member of the Board of Directors of Mercy Health East Communities. Mr. Swyers holds the Certified Public Accountant designation.   Mr. Swyers has an extensive audit and accounting background and is recognized as a financial expert. His knowledge in these areas assists the Board in its oversight responsibilities.  

10 2018 Proxy Statement • Proposals and Company Information

  Marita Zuraitis   Age: 57 Director Since: 2013   Horace Mann Committees: Customer Experience & Technology Executive Investment & Finance Ms. Zuraitis was appointed to her present position as President and Chief Executive Officer in September 2013. She joined the Company in May 2013 as President and Chief Executive Officer-Elect. Ms. Zuraitis joined Horace Mann from The Hanover Insurance Group where she was an Executive Vice President and a member of The Hanover’s Executive Leadership Team. From 2004 to 2013, she served as President, Property and Casualty Companies, responsible for the personal and commercial lines operations at Citizens Insurance Company of America, The Hanover Insurance Company and their affiliates. Prior to 2004, Ms. Zuraitis was with The St. Paul/Travelers Companies for six years, where she achieved the position of President and Chief Executive Officer, Commercial Lines. She also held a number of increasingly responsible underwriting and field management positions with United States Fidelity and Guaranty Company and Aetna Life and Casualty. She is Vice Chair of the Board of Trustees of The Institutes, the leading provider of risk management and property-casualty insurance education, whose offerings include the premier CPCU^® designation, and a past member of the Board of Directors of LL Global, Inc., a trade association with operating divisions LIMRA and LOMA. She is also a member of the Board of Directors of Citizens Financial Group, Inc. Ms. Zuraitis has over 30 years of experience in the insurance industry.   Ms. Zuraitis’s knowledge of and extensive background in the insurance industry contribute to Board discussion and understanding of issues impacting the Company.  

All of the Board Nominees were elected Directors at the last Annual Meeting of Shareholders of the Company held on May 24, 2017, with the exception of Mr. Hines, who was recommended for nomination as a Director by the Company’s Nominating and Governance Committee.

The Board recommends that Shareholders vote FOR the election of these nine nominees as Directors.

2018 Proxy Statement • Proposals and Company Information 11

Board of Directors and Committees

There were nine members on the Board as of March 15, 2018. The Board met seven times during 2017. No Director of the Company attended fewer than 75% of the Board meetings and the committee meetings to which he or she was appointed and served during 2017.

The Chairman of the Board presides over all executive sessions of the Board, including executive sessions ofnon-employee Directors, and may be contacted as described in “Corporate Governance - Communications with Directors”. The members of the Board are expected to be present at the Annual Meeting. The following eight Directors serving on the Board at the time of last year’s Annual Meeting attended the meeting: Mr. Hasenmiller, Mr. Helow, Ms. McClure, Mr. Reece, Mr. Shaheen, Mr. Stricker, Mr. Swyers and Ms. Zuraitis.

Committees of the Board

The standing committees of the Board consist of the Executive Committee, Compensation Committee, Nominating & Governance Committee, Investment & Finance Committee and Audit Committee. Each standing committee is governed by a charter that defines its role and responsibilities which are available on the Company’s website at www.horacemann.com under “Investors - Corporate Overview -Committee Composition and Charters”. A printed copy of these charters may be obtained by Shareholders upon written request addressed to Investor Relations, Horace Mann Educators Corporation, 1 Horace Mann Plaza,C-120, Springfield, Illinois 62715-0001. The Board may also form ad hoc committees from time to time.

TheExecutive Committee exercises certain powers of the Board during intervals between meetings of the Board and, as requested by the Chief Executive Officer, acts as a sounding board for discussing strategic and operating issues.

TheCompensation Committee approves and recommends to the Board the compensation, salaries, bonuses and awards applicable to the Executive Officers and Directors of the

Company and oversees the process of Executive Officer leadership development and succession. Each of the current members of this Committee is independent under the listing standards of the NYSE applicable to compensation committee members. The Compensation Committee receives recommendations from management and has unrestricted access to the Company’s personnel documents and to reports or evaluations of any independent compensation consultants, specialists or advisors who are retained by the Company or the Compensation Committee to analyze the compensation of the Executive Officers and members of the Board. The Compensation Committee also has access to any other resources which it needs to discharge its responsibilities, including selecting, retaining and/or replacing, as needed, compensation consultants and other outside consultants to provide independent advice to the Compensation Committee. Additional information regarding the processes and procedures for the consideration and determination of Executive Officer compensation is provided in the “Compensation Discussion and Analysis”.

TheNominating & Governance Committee develops and recommends to the Board corporate governance principles applicable to the Company, oversees the Board succession planning process, and recommends Director candidates to the Board. The Nominating & Governance Committee will consider Director candidates recommended by Shareholders. Candidates may be submitted in writing to the Corporate Secretary, Horace Mann Educators Corporation, 1 Horace Mann Plaza, Springfield, Illinois 62715-0001. There are no differences between the evaluation of candidates recommended by Shareholders and the evaluation of candidates recommended by members of the Nominating & Governance Committee.

The Committee evaluates possible nominees to the Board on the basis of the factors it deems relevant, including the following:

• high standards of personal character, conduct and integrity;

12 2018 Proxy Statement • Proposals and Company Information

• an understanding of the interests of the Company’s Shareholders, clients, employees, agents, suppliers, communities and the general public;

• the intention and ability to act in the interest of all Shareholders;

• a position of leadership and substantial accomplishment in his or her field of endeavor, which may include business, government or academia;

• the ability to understand and exercise sound judgment on issues related to the goals of the Company;

• a willingness and ability to devote the time and effort required to serve effectively on the Board, including preparation for and attendance at Board and committee meetings;

• the absence of interests or affiliations that could give rise to a biased approach to directorship responsibilities and/or a conflict of interest, and the absence of any significant business relationship with the Company except for the employment relationship of an employee Director; and

• the needs of the Board, including skills, experience, diversity and age.

TheInvestment & Finance Committee approves investment strategies, monitors the performance of investments made on behalf of the Company and its subsidiaries, and oversees

issues and decisions relating to the Company’s capital structure.

TheAudit Committee oversees the accounting and financial reporting process, audits of the financial statements, and internal operating controls of the Company. It meets with both the Company’s management and the Company’s independent registered public accounting firm. Each of the current members of this Committee is independent under the independence standards of the NYSE applicable to audit committee members. No Audit Committee member serves on the audit committee of more than three other publicly traded companies. The Board has determined that Mr. Swyers, the Chair of our Audit Committee, is a financial expert. Mr. Swyers retired in 2013 from PricewaterhouseCoopers LLP, a public accounting firm, after a 40 year career where he served as the lead engagement partner on many national and international companies, including those in the financial services industry. He also held various leadership positions including leader of the Central Region’s consumer and industrial products business segment and managing partner of their St. Louis practice.

TheCustomer Experience & Technology Committeeis an ad hoc committee formed by the Board during 2013. The Committee oversees the Company’s goals and strategies related to improving and managing the customer experience, as well as the development and implementation of the Company’s technology strategies.

2018 Proxy Statement • Proposals and Company Information 13

The following table identifies membership and the Chairman of each of the current committees of the Board, as well as the number of times each committee met during 2017.

Director	Executive Committee	Compensation Committee	Nominating & Governance Committee	Investment & Finance Committee	Audit Committee	Customer Experience & Technology Committee (1)
Daniel A. Domenech			X			X
Stephen J.  Hasenmiller	X	Chair			X
Ronald J. Helow	X		X			Chair
Beverley J. McClure		X			X	X
H. Wade Reece			X	X		X
Gabriel L. Shaheen	Chair	X	Chair
Robert Stricker				Chair		X
Steven O. Swyers				X	Chair
Marita Zuraitis	X			X		X
Meetings in 2017	0	5	4	4	12	4

        Chair - Committee Chair

        X - Committee member

(1) The Customer Experience & Technology Committee is an ad hoc committee.

14 2018 Proxy Statement • Proposals and Company Information

Director Compensation

The compensation program fornon-employee Directors is shown in the following table:

Compensation Element	Non-Employee Director Compensation (1)(2)
Board Chairman Annual Retainer	$115,000
Board Member Annual Retainer (other than Board Chairman)	$60,000
Committee Chairman Annual Retainer	$25,000 Audit Committee $15,000 Compensation Committee $15,000 Customer Experience & Technology Committee $15,000 Investment & Finance Committee $12,000 Nominating & Governance Committee
Committee Member Annual Retainer (other than Committee Chairman)	$10,000 Audit Committee $ 7,500 all other Committees (3)
Share-based Compensation	Fair value on the date of the respective awards is used to determine the number of Restricted Stock Units (“RSUs”) awarded. An annual award of $95,000 in RSUs following the Annual Shareholder Meeting. $95,000 in RSUs if joining the Board within 6 months after the prior Annual Shareholder Meeting, $47,500 in RSUs if joining more than 6 months after the prior Annual Shareholder Meeting but before the next Annual Shareholder Meeting. All awards have a 1 year vesting period.
Basic Group Term Life Insurance	Premium for $10,000 face amount
Business Travel Accident Insurance	Premium for $100,000 coverage

(1) Annual retainer fees are paid following the Annual Shareholder Meeting each year. The annual retainer fees are prorated to the extent that anon-employee Director joins the Board after the Annual Shareholder Meeting.

(2) Non-employee Directors may elect to defer cash compensation into RSUs.

(3) All other Committees except for the Executive Committee which is not paid an Annual Retainer.

Non-employee Directors are required to hold shares of HMEC Common Stock with a book value equal to five times their annual cash retainer.

Untilnon-employee Directors meet this ownership requirement, they must retain all RSUs granted as share-based compensation (net of taxes). As of December 31, 2017, allnon-employee Directors have met the guidelines with the exception of Mr. Swyers, who joined the Board in 2014, and Mr. Reece, who joined the Board in 2016. They have 5 years to meet this requirement. Employee Directors do not receive compensation for serving on the Board and are subject to separate stock ownership guidelines. See “Compensation Discussion and Analysis –Stock Ownership and Holding Requirements”.

2018 Proxy Statement • Proposals and Company Information 15

The following table sets forth information regarding compensation earned by, or paid to, thenon-employee Directors during 2017:

Director	Fees Earned or Paid in Cash ($)		Stock Awards ($) (1)		All Other Compensation ($) (2)		Total ($)
Daniel A. Domenech		0		170,000		204		170,204
Stephen J. Hasenmiller		85,000		95,000		204		180,204
Ronald J. Helow		82,500		95,000		204		177,704
Beverley J. McClure		85,000		95,000		51		180,051
H. Wade Reece		82,500		95,000		51		177,551
Gabriel L. Shaheen		134,500		95,000		51		229,551
Robert Stricker		82,500		95,000		204		177,704
Steven O. Swyers		92,500		95,000		204		187,704

(1) Represents fees deferred in 2017 pursuant to the HMEC 2010 Comprehensive Executive Compensation Plan, as well as $95,000 in RSUs (awarded May 24, 2017). As of December 31, 2017, each Director had 2,538 unvested RSUs.

(2) Represents insurance premiums provided by the Company for group term life insurance and business travel accident insurance for each Director. The group term life insurance premiums areage-banded and this is reflected in the lower premiums for Ms. McClure, Mr. Reece and Mr. Shaheen.

Corporate Governance

Director Independence

The Company’s Corporate Governance Principles require that the Board consist of a majority of directors who meet the criteria for independence required by the listing standards of the NYSE. Based on the independence requirements of the NYSE and after reviewing any relationships between the Directors and the Company or its management (either directly or indirectly, including as a partner, shareholder or officer of an organization that has a relationship with the Company or its management) that could impair, or appear to impair, the Director’s ability to make independent judgments, the Board determined that none of itsnon-employee Directors have a material relationship with the Company, and therefore all of these Directors are independent. These independence determinations are analyzed at least annually in both fact and appearance to promote arms-length oversight. The currentnon-employee Directors are Dr. Domenech, Mr. Hasenmiller, Mr. Helow, Ms. McClure, Mr. Reece, Mr. Shaheen, Mr. Stricker and Mr. Swyers.

Board Leadership Structure

The Board is committed to strong, independent Board leadership and believes that objective

oversight of management is a critical aspect of effective corporate governance. Accordingly, the Board currently has two separate individuals holding the offices of Chairman and Chief Executive Officer, and the position of Chairman is held by an independent Director. The Board of Directors believes that having an independent Director serve as Chairman is in the best interest of the Company at this time as this structure provides a greater role for the independent Directors in the oversight of the Company. However, as described in the Company’s Corporate Governance Principles, this situation can change in the future to permit one individual to hold both positions, if the Board deems it to be in the best interests of the Company at a given time.

Board’s Role in Risk Oversight

The Board of Directors is responsible for overseeing the processes that management has established for assessing and managing risk. In addition, the Board has delegated oversight of certain categories of risk to designated Board committees. In performing their oversight responsibilities, the Board and relevant committees regularly discuss with management the Company’s policies with respect to risk

16 2018 Proxy Statement • Proposals and Company Information

assessment and risk management. The committees report to the Board regularly on matters relating to the specific areas of risk the committees oversee.

In addition, the Company has established an internal Enterprise Risk Management (“ERM”) Committee, which is composed of certain members of senior management including the President and Chief Executive Officer; Chief Financial Officer; Chief Human Resources Officer; Chief Information Officer; General Counsel and Chief Compliance Officer; and the heads of Field Operations and Distribution, Business Development and the Life & Retirement and Property & Casualty divisions. The ERM Committee is chaired by the Chief Financial Officer of the Company. Throughout the year, the Board and the relevant Board committees receive regular reports from the ERM Committee and its chairman regarding major risks and exposures facing the Company and the steps management has taken to monitor and control such risks and exposures. In addition, throughout the year, the Board and the relevant Board committees dedicate a portion of their meetings to review and discuss specific risk topics in greater detail.

Also, in light of ongoing threats to corporate cybersecurity, the Board and relevant Board Committees receive regular reports from the Chief Information Officer of the Company regarding cybersecurity risks and the steps management has taken to monitor and control such risks. The Audit Committee dedicates a portion of their meetings to review and discuss the Company’s cybersecurity program.

Code of Ethics, Code of Conduct and Corporate Governance Principles

The Company has adopted a Code of Ethics and a Code of Conduct applicable to all employees, including the Chief Executive Officer, Chief Financial Officer, Controller and Directors (in their capacity as Directors of the Company). The Company has also adopted Corporate Governance Principles. The Codes and Principles are available on the Company’s website at www.horacemann.com, under “Investors - Corporate Overview - Governance Documents.” A printed copy of the Codes and

Principles may be obtained by Shareholders upon written request, addressed to Investor Relations, Horace Mann Educators Corporation, 1 Horace Mann Plaza,C-120, Springfield, Illinois 62715-0001.

Corporate Social Responsibility

Horace Mann works hard to be a responsible corporate citizen, and is guided by its high standards and mission to serve educators across the country. Horace Mann’s Corporate Social Responsibility Report provides anin-depth view of the ways in which Horace Mann has a positive impact on its customers, employees, Shareholders and the communities in which Horace Mann does business. The Board encourages Shareholders to review the Corporate Social Responsibility Report which is available on the Company’s website at www.horacemann.com, under “Investors - Corporate Overview - Corporate Social Responsibility.”

Director Education

Each Director is required to participate in at least one education program every two years and may choose to participate in up to two education programs in atwo-year period at the Company’s expense. All Directors are in compliance with this requirement.

Communications with Directors

The Company has established various processes to facilitate communications with the Board by Shareholders and other interested parties. Communications tonon-employee Directors as a group or to the Chairman of the Board or to an individual Director may be submitted via regular mail addressed to the Board of Directors, c/o the Corporate Secretary, Horace Mann Educators Corporation, 1 Horace Mann Plaza, Springfield, Illinois 62715-0001. Additionally, communications may be emailed to the Board of Directors, c/o the Corporate Secretary at hmecbofd@horacemann.com.

Compensation Committee Interlocks and Insider Participation

There are no Compensation Committee interlocks between the Company and other entities involving the Company’s Executive Officers and Directors who serve as executive

2018 Proxy Statement • Proposals and Company Information 17

officers or directors of such other entities. During 2017, no member of the Compensation Committee was a current or former officer or employee of the Company.

Review, Approval or Ratification of Transactions with Related Persons

The Board reviews issues involving potential conflicts of interest of its members and is responsible for reviewing and approving all related party transactions. The Board does not have a formal related party transaction policy but it considers each related party transaction individually.

Related Person Transactions

BlackRock, Inc. (“BlackRock”), which owns beneficially more than 5% of the issued and outstanding shares of Common Stock, provides investment risk management services to the Company and has done so for more than 10 years. In 2017, the Company paid approximately $524,809 in fees to BlackRock associated with the Company’s use of analytical software owned by BlackRock. Other than the BlackRock relationship, the Company does not have any contracts or other transactions with related parties that are required to be reported under the applicable securities laws and regulations.

PROPOSAL NO. 2 - ADVISORY RESOLUTION TO APPROVE NAMED EXECUTIVE OFFICERS’ COMPENSATION

The Board is asking Shareholders to approve an advisory resolution to approve the compensation of the Company’s Chief Executive Officer, Chief Financial Officer and the other three highest compensated Executive Officers employed at the end of 2017 (collectively the “Named Executive Officers” or “NEOs”) as reported in this Proxy Statement. The Compensation Committee has structured our NEOs’ compensation program as described below under “Compensation Discussion and Analysis.”

The Board recommends that Shareholders read the “Compensation Discussion and Analysis” (“CD&A”) included in this Proxy Statement,

which describes in more detail how our Executive Compensation policies and procedures operate and are designed to achieve our compensation objectives, as well as the “Summary Compensation Table” and other related compensation tables and narrative included within the CD&A, which provide detailed information on the compensation of our NEOs. The Compensation Committee and the Board of Directors believe that the policies and procedures articulated in the CD&A are effective in achieving our goals.

In accordance with Section 14(a) of the Securities Exchange Act, and as a matter of good corporate governance, the Board is asking Shareholders to approve the following advisory resolution at the 2018 Annual Meeting:

RESOLVED, that the Shareholders of Horace Mann Educators Corporation (the Company) approve, on an advisory basis, the compensation of the Company’s Named Executive Officers disclosed in the Compensation Discussion and Analysis, the Summary Compensation Table and the related compensation tables, notes and narrative in the Proxy Statement for the Company’s 2018 Annual Meeting of Shareholders.

This advisory resolution, commonly referred to as a “Say on Pay” resolution, isnon-binding on the Board of Directors. Althoughnon-binding, the Board and the Compensation Committee will review and consider the voting results when making future decisions regarding our NEOs’ compensation program.

The Board has adopted a policy providing for an annual advisory vote to approve NEOs’ compensation. Unless the Board modifies its policy on the frequency of holding such advisory votes, the next advisory vote will occur at the Company’s 2019 Annual Meeting of Shareholders.

The Board recommends that Shareholders vote FOR the approval of the advisory resolution to approve Named Executive Officers’ compensation.

18 2018 Proxy Statement • Proposals and Company Information

Compensation Discussion and Analysis

In this section, we describe the material components of our executive compensation program for our NEOs, whose compensation is displayed in the 2017 Summary Compensation Table and the other compensation tables contained in this Proxy Statement. We also provide an overview of our executive compensation philosophy and we explain how and why the Compensation Committee of our Board (the “Committee”) arrives at specific compensation policies and decisions.

Our 2017 NEOs are our Chief Executive Officer (“CEO”), Chief Financial Officer (“CFO”) and the three other most highly compensated Executive Officers employed at the end of 2017:

Marita Zuraitis, President and CEO;

Bret A. Conklin, Executive Vice President and CFO*;

Matthew P. Sharpe, Executive Vice President, Life & Retirement and Business Development;

William J. Caldwell, Executive Vice President, Property & Casualty and Customer Engagement; and

Donald M. Carley, Senior Vice President, General Counsel, Corporate Secretary, and Chief Compliance Officer

*Note Regarding Chief Financial Officer

On Feb. 3, 2017, our Executive Vice President and Chief Financial Officer, Dwayne D. Hallman, passed away. Bret A. Conklin was named Acting CFO on January 30, 2017, and was named Executive Vice President and Chief Financial Officer on April 13, 2017. Because Mr. Conklin was our CFO for the majority of 2017, we will include the compensation and pay decisions made with respect to him when discussing the compensation of our NEOs throughout this section. Compensation for Mr. Hallman is included in the 2017 Summary Compensation Table and other compensation tables contained in this Proxy Statement. We believe that this approach provides our Shareholders with a representative view of our pay programs with respect to our NEOs.

Executive Summary

This summary highlights information from this Compensation Discussion and Analysis section and may not contain all the information that is necessary to gain a full understanding of our policies and decisions. Please read the entire Compensation Discussion and Analysis section and compensation tables for a more complete understanding of our compensation program.

Our Business

We are a personal insurance and financial services business with approximately $11.2 billion of assets and approximately $1.2 billion in total revenue as of December 31, 2017.Founded by Educators for Educators^®, we offer our products and services primarily toK-12 teachers, administrators, and other public school employees and their families. We underwrite personal lines of auto, property and life insurance, as well as retirement products in the United States.

2018 Proxy Statement • Compensation Discussion and Analysis 19

2017 Business Highlights

The Company delivered solid underlying financial results across all three segments of its business in 2017. Full year core earnings were $1.74 per diluted share. Book value per share* increased 6.2% in 2017 driven by the solid operating results and positive contributions from investment portfolio performance as well as the benefit related to the passage of the Tax Cuts and Jobs Act of 2017. In addition, we achieved broad-based increases in new business sales and solid policy retentions during the past year. Total Shareholder Return was 5.9% in 2017 underperforming key insurance and general market indices that the Company outperformed the prior year.

*Excluding the fair value adjustment for investments and including, for 2017, a $1.20 benefit related to the passage of the Tax Cuts and Jobs Act of 2017.

These results reflect significant progress on numerous strategic initiatives, including:

• New auto and property sales premium increased 5% and 4%, respectively

• Strong auto and property retention ratios

• Retirement deposits(fee-based and spread-based) comparable to the prior year

• Annuity assets under management increased by 9%

• Double digit growth in Life sales (13.5%)

• Solid earnings contribution from Life and Retirement

• P&C earnings impacted by significant adverse weather/catastrophes

-  Achieved 1 point of underlying auto combined ratio improvement

-  Property reported combined ratio of 97.0 despite record catastrophes

Please see “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in HMEC’s 2017 Annual Report andForm 10-K for a more detailed description of these financial results.

20 2018 Proxy Statement • Compensation Discussion and Analysis

2017 Executive Compensation Highlights

These elements of the executive compensation program are described more fully below.

•       Pay mix comprised of base salary, cash annual incentives under the Annual Incentive Plan (“AIP”), and equity-based long-term incentives under the Long-term Incentive Plan (“LTIP”)

•       Over 70% of the CEO’s target compensation and over 60% of all other NEOs’ target compensation linked to performance-based and/or equity-based incentives

•       Balanced performance measures designed with a focus on shareholder return, both absolute and relative, and incenting operating growth while managing risk

•       Performance incentives tied to multiple overlapping performance periods

•       Annual cash incentives tied to Company and business line performance measures

•       Long-term incentives entirely equity-based:

➣    Performance-based RSUs vest following a3-year period, based on relative measures (relative total shareholder return and relative operating return on equity) and an absolute total written premium growth measure

➣    Service-vested stock options with a4-year vesting period

➣    Service-vested RSUs with a3-year vesting period

•       Stock ownership guidelines for NEOs

➣    Twelve-month post-exercise holding requirement for stock options

•       Clawback policy applicable to both cash and equity awards

•       Executive Change In Control plan excludes “taxgross-up” provision

•       Limited perks and executive benefits

Pay Governance

Oversight

The Committee oversees our executive compensation program. The current members of the Committee are Mr. Hasenmiller, Ms. McClure, and Mr. Shaheen. Mr. Hasenmiller serves as the Committee Chair. Consistent with the listing standards of the NYSE, the Committee is composed entirely of independent Directors.

The Committee retained Compensation Advisory Partners LLC (“CAP”) as independent compensation consultants. CAP provides information and advice on the competitive market for executive talent, evolving market practices in our industry and the general employment market, regulatory and other external developments, and our executive compensation philosophy and incentive program design. In this way, CAP assists the Committee with ongoing education. Also, Committee members comply with Directors’ education requirement to help ensure each remains up to date on current issues relevant to the Company and its business.

The CAP consultants report directly to the Committee, attend the Committee meetings and portions of executive sessions of the Committee at the Chair’s request (generally with the Board’s outside legal counsel, but without management present). CAP serves at the pleasure of the Committee, and performs no services for management. CAP works with management to obtain necessary data and perspectives on the Company’s strategic objectives, business environment, corporate culture, performance, and other relevant factors. This information is used by CAP to formulate its recommendations related to competitive compensation performance targets and overall design. CAP’s findings and recommendations are reported directly to the Committee. The services provided by CAP during 2017 are described in more detail throughout this CD&A. Pursuant to regulatory requirements, the Committee assessed CAP’s independence (along with that of its other direct and indirect

2018 Proxy Statement • Compensation Discussion and Analysis 21

consultants and advisors) in 2017 and concluded that CAP’s work did not raise any conflicts of interest. In addition, the Committee has the authority to hire other experts and advisors as it deems necessary.

Management also supports the Committee by providing analysis and recommendations. When setting levels of executive compensation, the Committee requests, receives, and considers the recommendations of the CEO regarding the performance of her direct reports and other Executive Officers. Members of management also attend and contribute to Committee meetings as relevant to the Committee agenda.

The Committee discusses its fundamental views on compensation and guiding principles, as well as its expectations of the CEO’s performance and annual goals, with the CEO and subsequently proposes the CEO’s goals to the Board for approval. The Committee does not include the CEO or other members of management in its discussions with CAP on the CEO’s compensation, nor does the CEO or management participate in the Committee’s recommendation to the Board on the CEO’s compensation.

Say on Pay

At the 2017 Annual Meeting of Shareholders, 70.3% of Shareholders voted, on an advisory basis, to ratify the NEOs’ compensation. This “Say on Pay” advisory vote reflected a significant decrease from the near-unanimous Shareholder support received from the 2011 through 2016 “Say on Pay” advisory votes (average of 97% in favor). The percentage of Shareholders who voted in favor of the 2017 NEO compensation was lower than the Committee and Board desired. Accordingly, we wanted to provide our Shareholders with additional information and context on how we are addressing the reduced 2017 affirmative “Say on Pay” advisory vote.

We take this decline in our “Say on Pay” advisory vote seriously. Fundamentally, our goal is to link our executive compensation programs to long-term value creation and we believe we have had a long-standing record of accomplishing this goal. In response to the 2017 “Say on Pay” advisory vote and at the direction of the Committee, Company management solicited, and received, feedback from certain proxy advisory firms regarding the 2017 NEO compensation. In addition, through regular Shareholder outreach, Company management provided the opportunity for feedback regarding the 2017 “Say on Pay” advisory vote. Shareholders and proxy advisory firms were generally supportive of the Company’s overall compensation program in 2017. However, one advisory firm expressed a concern with executive compensation, based fundamentally onone-time strategic incentive grants provided to our NEOs in 2016, and recommended that the Company disclose threshold performance levels under the AIP and LTIP.

Based on the feedback we received, we are making several changes and including additional disclosure in our CD&A. First, in an effort to ensure the Company’s executive compensation practices are closely aligned with the expectations of our Shareholders and provide additional insight to both our Shareholders and proxy advisory firms, the Committee is disclosing, annually, the peer group it considers when making executive compensation decisions. (See “Compensation levels should be market competitive” below for additional information).

Second, the strategic incentive grants, which were described in depth in both the 2016 and 2017 Proxy statements, were designed to incentivize the achievement of both corporate financial goals and strategic individual goals in order to promote continuity of leadership as the Company pursues its long-term vision, and also strengthen management’s alignment with Shareholder interest. These awards were specifically designed to address key priorities during the Company’s strategic evolution, and are not an ongoing component of our executive compensation program. If the management team is successful in achieving these specific strategic objectives, the Committee believes it will drive incremental value for Shareholders.

22 2018 Proxy Statement • Compensation Discussion and Analysis

Third, threshold, target, and maximum performance levels for our 2017 AIP and 2015-2017 LTIP are discussed in more detail in the “Annual Incentive Plan” and “2015-2017 PBRSUs” sections below. For our 2018 Proxy, we are disclosing threshold levels for our AIP and LTIP.    We consistently have disclosed, and will continue to disclose, our performance goals at the end of each respective performance cycle.

The Committee continues to believe that the overall structure of our executive compensation plans, the absence of excessive perquisites, and our demonstratedpay-for-performance practices reflect the strength of the Company’s executive compensation programs.

Frequency of “Say on Pay” Advisory Votes

Pursuant to Section 14(a) of the Securities Exchange Act, the Board asked Shareholders to vote on the frequency of future “Say on Pay” advisory votes on NEOs’ compensation. Specifically, the Board asked whether “Say on Pay” advisory votes should occur every year, every two years or every three years. 76% of the Shareholder votes cast were in favor of annual “Say on Pay” advisory votes. The next vote on the frequency of future “Say on Pay” advisory votes will be conducted in 2023.

Executive Compensation Program

Guiding Principles

The Committee has established a set of core principles that underlie our executive compensation program. These core principles provide guidance to the Committee and management in making decisions while administering the program or when considering changes. These core principles include strong alignment between pay and performance, incentive to drive Shareholder value, and market competiveness.

Strong pay for performance alignment

We target compensation around the median of the competitive market, with executives earning more or less than median, generally based on the performance of the Company and value delivered to Shareholders. Our core executive compensation program includes base salary, an annual cash incentive plan under the AIP, and long-term equity awards under the LTIP. Both the AIP and LTIP are administered under the Shareholder-approved 2010 Comprehensive Executive Compensation Plan, as amended (“CECP”). Incentive awards are earned upon the achievement of short-term and long-term business goals that are reviewed and approved by the Committee at the beginning of each performance period. Performance goals are structured to reward business growth, profitability, and relative total shareholder return, balanced with productivity and risk and capital management.

Executive interests should be aligned with Shareholders’

To encourage executive performance on a long-term basis, the Committee grants equity awards with multi-year performance periods and multi-year vesting. In 2017, Ms. Zuraitis received approximately 48% of her target compensation in equity. With respect to the other NEOs, approximately 37% to 46% of their compensation was equity-based.

Incentive compensation should drive long-term value creation and reward strong performance

The AIP performance goals are based on premiums and adjusted operating income to reward strong performance. The LTIP performance goals are directly linked to multi-year growth and return measures to keep executives focused on value creation.

A significant portion of compensation should be “at risk” based on the Company’s performance

For 2017, over 70% of the CEO’s target total pay (base salary, target annual incentive, and target long-term incentive) and over 60% of target total pay for all other NEOs is at risk, and is variable from year to year, and for much of it, the level of payout is dependent on the Company’s performance.

2018 Proxy Statement • Compensation Discussion and Analysis 23

Compensation levels should be market competitive

The Committee sets total direct compensation for the NEOs – salary and target annual and long-term incentive opportunities – within a reasonable range of the median of the competitive market, while providing the ability to decrease or increase compensation if warranted by performance and experience. To determine competitive pay levels, we use an established peer group of similarly sized insurance companies in the Russell 2000^® Index. The Committee worked with CAP to select our peer insurance companies for 2017, based upon assets under management and revenue. The peer group includes the property and casualty, life and health, and multi-line insurance companies charted below. The peer group does not include reinsurance or insurance brokers. We supplement this information with survey market data from published sources including LOMA, Towers Watson, and Mercer. The data from these surveys is scaled to our size by CAP based on revenues or asset ranges. Annually, CAP provides the Committee with a comparison of the base salary, annual incentives and long-term incentives of the CEO with those of other Chief Executive Officers based on the peer group and survey data obtained.

The Committee does not seek to benchmark or set executive compensation at any specific level relative to the peer group. Instead, the Committee uses this information primarily as a general reference point for seeking to determine pay levels and forms of plan design that effectively recognize favorable executive performance and experience, and ensure executive retention. For 2017, CAP’s analysis demonstrated that Ms. Zuraitis’s overall core total direct compensation was consistent with target pay positioning at the median of the market. The other NEOs are assessed against comparable functional matches in the insurance industry and the broader general industry, as appropriate. Based on the data received, and CAP’s analysis, the Committee deliberates in executive session to determine its recommendation for approval by the Board.

2017 Peer Group
Ambac Financial Group	Kemper Corporation	RLI
American Equity Investment Life	MBIA	Selective Insurance Group
Argo Group International	National General Holdings	State Auto
CNO Financial Group	National Western Life Group	The Navigators
Employers Holdings	One Beacon Insurance	United Fire Group
FBL Financial Group	Primerica

24 2018 Proxy Statement • Compensation Discussion and Analysis

Compensation Mix

Our NEOs’ annual compensation consists of base salary, annual incentives and long-term incentives. The targeted compensation mix of total direct compensation for the NEOs for 2017 is illustrated below. The mix of 2017 actual compensation varied as a result of actual incentives earned.

Base Salary

Competitive base salaries are critical to attracting and retaining high performing executive talent. The Committee seeks to pay salaries that approximate median salaries for executives of similar companies in like positions. However, in recruiting new executives, we sometimes exceed these guidelines to attract qualified candidates. There may also be instances where an existing executive’s compensation deviates from the median, up or down, due to experience, performance, responsibilities, compensation history, internal equity, or retention risk.

Salaries for the NEOs and other executive officers are reviewed every 12 months in connection with the review of financial results for the prior fiscal year and the annual performance review discussed under “Annual Performance and Pay Review” below. In 2017, Ms. Zuraitis, Mr. Sharpe, and Mr. Caldwell received base salary increases to move overall compensation closer to the market median. Mr. Conklin received a base salary increase to recognize his promotion to EVP and CFO. Mr. Carley did not receive a base salary increase in 2017. Base salary adjustments for 2017 are shown in the chart below.

Named Individual	2016 Annualized Salary		2017 Annualized Salary		Percent Increase
Marita Zuraitis		$800,000		$850,000	6.3%
Bret A. Conklin		$275,000		$320,000	16.4%
Matthew P. Sharpe		$400,000		$415,000	3.8%
William J. Caldwell		$350,000		$375,000	7.1%
Donald M. Carley		$300,000		$300,000	0.0%

2018 Proxy Statement • Compensation Discussion and Analysis 25

Annual Incentive Plan

Our AIP is a cash incentive plan, administered under the CECP, and designed to drive and reward strong performance over aone-year period. Annually, the Committee establishes the performance objectives, threshold, target and maximum performance levels, and the related threshold, target and maximum AIP opportunities for each NEO, expressed as a percentage of base salary. Target incentive opportunity levels for the NEOs are intended to approximate the median of the target bonus potential for similarly situated executives in comparable companies. Maximum incentive opportunities are set at 200% of target.

For 2017, there were four performance measures, with 50% of the award based on Company-wide net operating income, and the remaining 50% divided among specific sales and premiums of the different business lines: P&C net written premium (20%), retirement sales (20%), and life sales (10%), as shown in the chart below. This provides a balance between shareholder return and growth, while complementing the longer-term LTIP metrics, which focus on long-term shareholder value creation.

2017 Annual Incentive Plan Performance Measures

Adjusted Operating Income - Operating income (GAAP net income after tax, excluding realized investment gains and losses other than those for Fixed Indexed Annuity related options and embedded derivatives) adjusted for P&C catastrophe costs different than the annual Plan, Annuity & Life deferred acquisition costs (“DAC”) unlocking and change in guaranteed minimum death benefit (“GMDB”) reserve due to capital gains and losses and market performance different than Plan, the impact on investment income of share repurchases different than Plan, and debt structure/costs including debt retirement different than Plan.   P&C Net Premium Written (GAAP) - Amount charged for property and casualty policies issued during the year. (Portions of such amounts may be earned and included in financial reports over future periods.)   Retirement Sales - The amount of new business from the sales of Horace Mann annuity products, from Horace Mann and independent agents, as measured by premiums and deposits to be collected over the 12 months following the sale.   Life Sales - The amount of new Horace Mann individual life insurance products sold during the year, as measured by premiums and deposits to be collected over the 12 months following the sale.

All the NEOs’ 2017 annual incentive amounts are based on the same corporate and business line objectives to promote cooperation. The targets for the operating income and sales or premium

26 2018 Proxy Statement • Compensation Discussion and Analysis

measures were based on a review of market conditions and expectations of other companies in the industry as well as our financial plan for 2017 (“2017 Plan”). The 2017 Plan was the basis of our 2017 earnings guidance, which was publicly disclosed in February 2017 in connection with our release of earnings for the year ended December 31, 2016. The Committee believes that tying the AIP to Company performance provides appropriate alignment for an executive’s compensation as it recognizes that the Company as a whole must perform well in order to deliver value to our Shareholders. Further, tying all the NEOs’ AIP awards to the performance of specific business lines incentivizes cooperation among the business line leaders. It is the goal of the Committee to establish measurements and targets that are reasonable, but not easily achieved. The measures and targets are discussed with the CEO, other NEOs, other members of the Board and CAP before they are set.

Each March, the Committee certifies performance and determines AIP payouts for the prior year. Based on the 2017 results of 95.46% of target for Ms. Zuraitis and the other NEOs, the 2017 AIP payouts (paid in March 2018) were as follows:

2017 AIP Measures (in $M)	Threshold		Target		Maximum		Actual		Results			Weighting			Payout
Adjusted Operating Income		77.9		83.8		92.5		87.2		139	%		50	%		69.48	%
P&C Net Premium Written		651.7		662.7		673.7		662.8		101	%		20	%		20.18	%
Horace Mann Retirement Sales		422.3		435.3		448.3		367.3		0	%		20	%		0.00	%
Horace Mann Life Sales		17.6		18.5		19.4		17.74		58	%		10	%		5.80	%
Total													100	%		95.46	%

Named Individual	2017 Target AIP Opportunity1	2017 Actual AIP Payout	2017 Actual AIP  Payout as a % of Base Salary
Marita Zuraitis	100%	$803,455	94.52%
Bret A. Conklin	35%/50%	$134,200	41.94%
Matthew P. Sharpe	60%	$236,264	56.93%
William J. Caldwell	60%	$212,398	56.64%
Donald M. Carley	40%	$114,552	38.18%

(1) Mr. Conklin’s Target AIP Opportunity was increased to 50% upon his promotion to EVP & CFO

2018 Proxy Statement • Compensation Discussion and Analysis 27

Long-term Incentive Plan

The intent of our LTIP is to focus executives on shareholder value and key strategic objectives, while promoting retention.

2017 LTIP Aggregate Target Opportunity

In setting the dollar values of the 2017 opportunities under LTIP for each NEO, the Committee targeted amounts that would achieve the Company’s overall objective of positioning total compensation at approximately the market median. The 2017 target grant values for the NEOs were as follows:

Named Individual	2017 LTIP Target
Marita Zuraitis		$1,550,000
Bret A. Conklin		$280,000
Matthew P. Sharpe		$565,000
William J. Caldwell		$360,000
Donald M. Carley		$285,000

2017 LTIP Award Vehicles

For 2017, LTIP is comprised of three vehicles, as illustrated in the chart below: (1) performance-based RSUs; (2) service-vested RSUs; and (3) service-vested stock options.

	Performance-based RSUs - Earned over a three-year period, based upon Relative and Absolute Measures. If any shares are earned at the end of the three-year performance period, the executive fully vests in the award
	Service-vested RSUs - Vest ratably over 3 years
	Stock options - Granted at fair market value with a 10 year life; options vest ratably over 4 years

Performance-Based RSUs (PBRSUs)

The Committee believes that PBRSUs provide an effective vehicle for rewarding executives based on a three-year performance period. Each year, a new three-year period starts, partially overlapping the periods that started the prior two years. PBRSUs were granted on March 7, 2017 for the 2017-2019 performance period, and comprise 50% of the 2017 LTIP opportunity. These RSUs will be earned and vested on December 31, 2019, based on the level of achievement, though no RSUs will be earned if threshold level of performance is not achieved. From the date of grant, PBRSUs accrue dividend equivalents at the same rate as dividends paid to our shareholders, but the dividend equivalents are only paid on the corresponding shares that are earned. If no shares are earned, the dividend equivalents are forfeited. Earned dividend equivalents are converted into additional RSUs.

Service-vested RSUs

The Committee believes that service-vested RSUs assist in the retention of key executive talent. Service-vested RSUs were granted on March 7, 2017 and comprise 20% of the 2017 LTIP opportunity. Service-vested RSUs vest 33% after the first year, vest an additional 33% after the second year and vest the final 34% after the third year from the grant date, and are subject to continued employment to the vesting date. From the date of the grant, the RSUs accrue dividend equivalents at the same rate as dividends paid to our Shareholders. These dividend equivalents are converted into additional RSUs and vest when the underlying RSUs vest.

28 2018 Proxy Statement • Compensation Discussion and Analysis

Stock Options

The Committee believes that stock options provide strong alignment with Shareholder interests, as executives do not realize any value unless our stock price appreciates. They also promote retention. Stock options granted under the LTIP have an exercise price equal to the closing stock price on the date of grant, vest ratably over a four-year period subject to continued employment on each vesting date and have aten-year term. Stock options were granted on March 7, 2017 and comprise 30% of the 2017 LTIP opportunity. Beginning with the 2017 LTIP grant, the Company transitioned from a blend of Incentive Stock Options (ISO) andNon-qualified Stock Options (NQSO) to all NQSOs. The number of options granted was determined using the Black-Scholes valuation method. For additional information regarding assumptions used for these valuations, see the Company’s 2017 Annual Report and Form10-K “Notes to Consolidated Financial Statements – Note 1 – Summary of Significant Accounting Policies – Share-Based Compensation.” Upon exercise Executive Officers are required to hold shares equivalent to any proceeds (net of exercise price and related taxes and the costs of the exercise) for a minimum of twelve months.

Timing of Equity Grants

The Committee has granted long-term incentives only at its regularly scheduled Board meetings. The grant date is the applicable resolution as approved or a future date as otherwise specified in the resolution.

2017-2019 Performance-based RSUs

The Performance-based RSUs granted in 2017 have three performance measures as shown below:

Relative Total Shareholder Return - Relative Total Shareholder Return for the three-year period measured against a peer group of companies.   Relative Operating Return on Equity - Average annual relative Operating Income return on average equity for the three-year period measured against a peer group of companies.   Total Revenue Growth - Measured as the CAGR over the period 12/31/2016 to 12/31/2019 for Written Premium Growth for HMN auto, property, and life and total retirement sales for annuity (HMN, RIA and institutional platform) and HMGA.

Prior Years PBRSU Grants

2016-2018 PBRSUs

The PBRSUs granted in 2016 will not mature until December 31, 2018. Since the applicable3-year performance period has not yet ended, actual performance against targets is not yet known.

2018 Proxy Statement • Compensation Discussion and Analysis 29

2015-2017 PBRSUs

The performance-based RSUs granted in 2015 matured and vested as of December 31, 2017. The performance measures, targets and payout levels for the PBRSUs granted in 2015 are as follows:

Measures	Threshold (2)	Target (2)	Maximum (2)	Weighting		Weighted Result at 12/31/2017
Relative(1) Measures
TSR(3)	25th Percentile Ranking vs Peer Co’s	50th Percentile Ranking vs Peer Co’s	90th Percentile Ranking vs Peer Co’s		40%		46%
Operating ROE(4)	25th Percentile Ranking vs Peer Co’s	50th Percentile Ranking vs Peer Co’s	90th Percentile Ranking vs Peer Co’s		40%		53%
Absolute Measure
Total Written Premium Growth(5)	2%	3%	5%		20%		19%
							118%

Notes:

(1) Peer group comprised of Russell 2000 Index insurance companies excluding brokerage, reinsurance, financial guarantee, and health companies.

(2) Threshold award (25th percentile) is 50% of target LTI opportunity; Target award (50th percentile) is 100%; Maximum (90th percentile) is 200% of target. Awards for results between Threshold-Target and Target-Maximum will be interpolated.

(3) Total Shareholder Return for the 3 year period. Measures from the average price 5 trading days before and 5 trading days after the beginning of the measurement period (1/1/15) to the average price 5 trading days before and 5 trading days after the end of the measurement period (12/31/17). (Source: Bloomberg)

(4) Average annual Operating Income Return on Average Equity (excluding FAS 115) for the 3 years. (Source: SNL)

(5) Total Written Premium Growth - Measured as the CAGR over the period 12/31/2014 to 12/31/2017 for Written Premium Growth for HMN auto, property, and life and total retirement sales for annuity (HMN, RIA and institutional platform) and HMGA.

Strategic Incentive Grants

As disclosed in our 2016 and 2017 Proxy Statements, in March 2016, we made strategic equity grants to key executives, including four of the 2017 NEOs, under our CECP.

Each executive received a provisional equity grant of PBRSUs contingent on a corporate financial performance goal, earnings per share, and individual strategic goals. If the Performance Goal is satisfied, 50% of the award will be earned and vested on January 1, 2019. The remaining 50% of the award will also be eligible for vesting on January 1, 2019 subject to achievement of individual strategic goals.

The individual goal-based PBRSUs:

• Do not vest unless the established individual strategic goals are achieved during the performance period beginning on January 1, 2016, and ending on December 31, 2018;

• Are reduced to zero, if the corporate performance goal is not achieved;

• Cannot exceed the number of shares granted (except through accrued dividend equivalents); and

• Will be reduced if all individual strategic goals and their components are partially met.

The entire award is subject to satisfaction of an objective threshold Company-wide performance goal, which must be met during the performance period beginning on January 1, 2016 and ending on December 31, 2018. If an unexpected event occurs triggering a significant loss, the awards could be eliminated entirely. These 2016 awards are reflected in the 2016 data in the Summary Compensation Table. No strategic incentive equity awards were made in 2017.

30 2018 Proxy Statement • Compensation Discussion and Analysis

Additional Pay Practices

Stock Ownership & Holding Guidelines

Our Executive Officers are required to accumulate and maintain beneficial stock ownership – calculated as a percentage of base salary - as displayed in the table below:

Position	Stock Ownership Target %
CEO	500%
Executive Vice President	350%
Senior Vice President	300%
Controller	200%

We use book value to measure the value of the shares we require the NEOs to own because book value is less volatile than stock price. For this purpose, the Company’s book value per share is determined by dividing total Shareholders’ equity, less the fair value adjustment for investments, by the number of outstanding shares of common stock.

The NEOs must satisfy stock ownership guidelines within five years of attaining their position. Stock ownership may be achieved by direct ownership or beneficial ownership, including shares held through the Horace Mann 401(k) Plan and RSUs (vested and unvested), as well as beneficial ownership through a spouse, child, or trust. Outstanding stock options are not used in determining stock ownership.

Beginning with stock option grants made in 2011, NEOs are required to hold shares equivalent to any proceeds from a long-term incentive stock option exercise, net of exercise price and related taxes and the costs of the exercise, for a minimum of twelve months after the date of exercise. As part of its 2017 overall review of the executive compensation program, the Committee reviewed the stock ownership guidelines for the Executive Officers, and determined they were appropriate and will be continued in 2018.

As indicated in the following chart, all NEOs have met or exceeded their stock ownership guidelines except for Mr. Carley. Mr. Carley joined the Company in January 2016, and is on target to meet the requirement by the deadline.

2018 Proxy Statement • Compensation Discussion and Analysis 31

Named Individual	Stock Ownership Target %	Stock Ownership Actual %	Stock Ownership (1)	Book Value (2)
Marita Zuraitis	500%	1139%	328,113	$9,682,616
Bret A. Conklin	350%	590%	63,982	$1,888,121
Matthew P. Sharpe	350%	832%	117,055	$3,454,300
William J. Caldwell	350%	385%	48,921	$1,443,671
Donald M. Carley	300%	107%	10,846	$   320,061
HMN Stock Price @     12/31/2017 =	$44.10
HM Book Value @     12/31/2017 =	$29.51

(1) Represents share ownership as of 12/31/17

(2) Represents book value per share excluding the fair value adjustment for investments

Minimum Vesting Period

In 2017, through an amendment approved by the Board, the Company updated the CECP to reflect a minimum vesting period of one year for all equity grants. No portion of any equity grant, including stock options, stock appreciation rights, restricted stock or RSUs, will become vested before the first anniversary of the grant date except in the cases of death or disability.

Annual Performance and Pay Review

To further reinforce a performance-based culture and the tie between Company results and compensation, the Committee reviews each Executive Officer’s performance annually, coinciding with the review of corporate performance results. Each Executive Officer is reviewed not only on prior year business results but also on the individual’s demonstration of leadership skills and progress on specific strategic initiatives and other key priorities. The Committee also considers any adjustments to base salary, annual incentive opportunity, and long-term incentive opportunity at this review. The Committee recognizes the need to have market-competitive compensation opportunities to attract, retain, and reward high performing executive talent.

Risk Assessment

Our programs are structured to discourage excessive risk-taking through a balanced use of compensation vehicles and metrics with an overall goal of delivering sustained long-term Shareholder value while aligning our executives’ interests with those of our Shareholders. To this end, management and CAP conduct, and the Committee and the Board’s outside legal counsel reviews, an annual risk analysis of the compensation plans and incentive metrics. Our executive compensation program requires that a substantial portion of each Executive Officer’s compensation be contingent on delivering performance results. In addition, a significant portion of our NEOs’ compensation is delivered in equity over a multi-year timeframe. The Committee has been advised by the Board’s outside legal counsel that no unreasonable risk exists that a compensation policy or incentive plan would have a material adverse impact on the Company, and the Board agrees with this risk assessment.

Succession Planning Process

To mitigate enterprise risk and leadership gaps, the Committee oversees and monitors the Company’s succession planning process on a regular basis. This process identifies candidates that have the skill sets, background, training, and industry knowledge to assume critical positions on an emergency basis and also for the long-term, if necessary. The Company’s succession plan is also reviewed by the full Board annually.

32 2018 Proxy Statement • Compensation Discussion and Analysis

Minimal Use of Employment Agreements

The Company does not have any individual employment agreements with any Executive Officer and intends to continue to minimize their use, while recognizing that in isolated situations an agreement may be needed for attraction and retention of key executive talent.

Executive Severance and Change in Control Plans

To maintain market competitiveness and allow for the successful recruitment of key executives, the Company maintains the Horace Mann Service Corporation Executive Severance Plan (“Executive Severance Plan”) and the Horace Mann Service Corporation Executive Change in Control Plan (“CIC Plan”). The Executive Severance Plan provides benefits due to loss of position with or without a change in control. The CIC Plan is intended to provide a level of security consistent with market practices, mitigate some of the conflicts an executive may be exposed to in a potential acquisition or merger situation, and serve to ensure a more stable transition if a corporate transaction were to occur. The CIC Plan provides for benefits only in the event of the loss of position following a change in control (i.e., double trigger), as defined in the CIC Plan. Participants in the CIC Plan are designated by position. This plan does not have taxgross-up provisions. Currently, all of the NEOs participate in the Executive Severance and CIC Plans. The CIC Plan does not permit duplicate benefits under the Executive Severance Plan.

The multiple of the sum of salary plus target annual incentive, payable in the form of salary continuation (for the Executive Severance Plan), and payable in a lump sum (for the CIC Plan), is set forth in the following table:

	Multiple
Named Individual	Executive Severance	Change In     Control
Marita Zuraitis	2.0	2.5
Bret A. Conklin	1.5	2.0
Matthew P. Sharpe	1.5	2.0
William J. Caldwell	1.5	2.0
Donald M. Carley	1.0	1.0

Retirement Plans

The NEOs participate in our Horace Mann 401(k) Plan and a supplemental defined contribution plan designed to provide benefits that cannot be provided under ourtax-qualified defined contribution plan because of certain limitations imposed by the Internal Revenue Code. Each of these two plans includes a Company contribution. The amounts contributed for each NEO are included in the “Summary Compensation Table.” These types of plans are customarily offered within our industry. No NEO participates in the Company’s defined benefit plan or supplemental defined benefit retirement plan because participation in those plans was limited to individuals hired prior to January 1, 1999 and all of our NEOs were hired after that date.

Deferred Compensation

Prior to 2009, the LTIP permitted certain elective deferrals.Pre-2009 account balances are maintained in notional deferred Common Stock equivalent units, which accrue dividend equivalents at the same rate as dividends paid to our Shareholders. These dividend equivalents are converted into additional deferred Common Stock equivalent units. Mr. Conklin is the only NEO with an account balance under this arrangement.

Nonqualified Defined Contribution and Other Nonqualified Deferred Compensation Plans

The Company previously offered a nonqualified deferred compensation plan to executives, which allowed them to defer receipt of long-term incentive cash compensation earned prior to 2009 when

2018 Proxy Statement • Compensation Discussion and Analysis 33

cash was a component of the LTIP. Executives were allowed to defer up to 100% of their earnedlong-term cash incentive into HMEC’s deferred Common Stock equivalent units. All the NEOs except Mr. Conklin were hired after 2009 and do not have an account in the plan.

The Company also sponsors an unfunded excess pension plan, the Nonqualified Defined Contribution Plan (“NQDCP”), which covers only the base salary compensation in excess of the Section 415 limit, which in 2017 was $270,000. The NQDCP accounts are established for the executives at the time their compensation exceeds the Section 415 limit and the NEOs are credited with an amount equal to 5% of the excess. In addition, the NQDCP accounts are credited with the same rate of return as the qualified plan sponsored by the Company for all employees.

Clawbacks

The Committee believes that our compensation program should reward performance that supports the Company’s culture of integrity through compliance with applicable laws and regulations and our codes of ethics and conduct. As a further step to support that belief, the Committee has determined that all Executive Officers are subject to the same standards as the CEO and CFO regarding cash compensation clawbacks as defined under Section 304 of the Sarbanes-Oxley Act of 2002. In addition, under the CECP, the Company is entitled to recover any cash or equity award if it is determined that an executive’s own misconduct contributed materially to the executive’s receipt of an award. If changes are made in future applicable legislative or regulatory guidance, the Company will modify the current clawback provisions to comply.

Hedging, Pledging Prohibitions

NEOs and other Executive Officers are prohibited from engaging in hedging transactions in our common stock. They are also prohibited from pledging their shares of our common stock.

Perquisites and Personal Benefits

The only perquisites we provide are financial planning services, which are commonly provided among our peer companies. Please see the “Summary Compensation Table” for further details. Our NEOs do not receive other personal benefits.

Tax Implications

Favorable tax treatment of the various elements of the Company’s total compensation program is an important, but not the sole, consideration in the design of the compensation program. On December 22, 2017, legislation commonly referred to as the Tax Cuts and Jobs Act (“Tax Act”) was enacted that significantly impacts the tax treatment of executive compensation.

Section 162(m) of the Internal Revenue Code was revised and generally disallows a tax deduction to public corporations for compensation over $1,000,000 paid for any fiscal year to the corporation’s CEO, CFO, and three other most highly compensated Executive Officers (the Covered Employees). In addition, the Tax Act eliminates the exception for performance-based compensation subject to a transition rule forpre-existing contracts, provides that any individual identified as a Covered Employee beginning after December 31, 2016 remains a Covered Employee for all future years, and applies the $1,000,000 limitation to any compensation paid to such Covered Employees after employment ends or death.

The Committee believes that Shareholder interests are best served by not restricting the Committee’s discretion and flexibility in developing compensation programs, even though such programs may result in certainnon-deductible compensation expenses as a result of the Tax Act.

34 2018 Proxy Statement • Compensation Discussion and Analysis

Compensation Tables

Summary Compensation Table

The following table sets forth information regarding compensation of the Company’s Chief Executive Officer, Chief Financial Officer, and the three other most highly compensated executive officers during 2017, 2016, and 2015.

Name & Principal Position	Year		Salary       ($) (1)		Bonus       ($) (2)		Stock     Awards     ($) (3)		Option   Awards   ($) (4)		Non-Equity Incentive Plan Compensation ($) (5)		All Other  Compensation  ($)		Total  ($)
Marita Zuraitis President & Chief Executive Officer		2017		841,667		0		1,085,000		465,000		803,455		60,261		3,255,383
		2016		800,000		0		2,580,000		420,000		898,240		57,593		4,755,833
		2015		742,333		0		770,000		330,000		749,809		55,587		2,647,729
Matthew P. Sharpe Executive Vice President, Life & Retirement		2017		412,500		0		395,500		169,500		236,264		41,696		1,255,460
		2016		400,000		0		950,000		150,000		269,472		40,927		1,810,399
		2015		394,000		0		350,000		150,000		265,312		41,508		1,200,820
William J. Caldwell Executive Vice President, Property & Casualty		2017		370,833		0		252,000		108,000		212,398		41,080		984,311
		2016		335,417		0		770,000		105,000		196,490		39,885		1,446,792
		2015		325,000		0		210,000		90,000		164,136		22,929		812,065
Bret A. Conklin Executive Vice President & Chief Financial Officer		2017		308,126		0		226,000		54,000		134,200		18,079		740,405
		2016		270,842		0		372,500		52,500		106,436		17,201		819,479
		2015		248,507		0		122,500		52,500		83,670		19,360		526,537
Donald M. Carley Senior Vice President, General Counsel		2017		300,000		0		199,500		85,500		114,552		22,725		722,277
		2016		285,384		150,000		175,000		75,000		128,172		22,094		835,650
		2015		n/a		n/a		n/a		n/a		n/a		n/a		n/a
Dwayne D. Hallman Executive Vice President & Chief Financial Officer		2017		43,641		0		0		0		24,996		18,631		87,268
		2016		457,333		0		1,016,000		150,000		308,096		22,225		1,953,654
		2015		444,000		0		350,000		150,000		298,981		28,000		1,270,981

(1) Represents each NEO’s actual base salary earnings as of December 31, 2017, 2016 and 2015, respectively. Mr. Carley was hired in 2016 and Mr. Hallman passed away in February 2017.

(2) For 2016 this represents asign-on bonus for Mr. Carley.

(3) Represents the grant date fair value of service-based and performance-based RSUs granted in 2015, 2016, & 2017. Performance-based RSUs are valued based on the probable performance of Target with the potential of 50% to 200% being earned based on performance results. In 2016 it represents the grant date fair value of service-based and performance-based RSUs, and performance-based RSUs based on strategic initiatives. In 2017 it represents the grant date fair value of service-based and performance-based RSUs.

(4) Represents the grant date fair value of $6.60 per share for stock options granted on March 7, 2017, the grant date fair value of $5.01 per share for stock options granted on March 9, 2016, and the grant date fair value of $11.15 per share for stock options granted on March 4, 2015.

(5) Represents the cash payout for the AIP earned in each year. Mr. Conklin’s 2017 AIP is prorated based on his April 13, 2017 promotion to EVP and CFO.

2018 Proxy Statement • Compensation Discussion and Analysis 35

Detail of All Other Compensation

The following table sets forth information regarding all other compensation paid to, or earned by, the NEOs in 2017.

Name & Principal Position	Perquisites & Other Personal Benefits ($) (1)		Relocation		Company Contributions to Defined Contribution Plans ($)		Total ($)
Marita Zuraitis President and Chief Executive Officer		15,140		0		45,121		60,261
Matthew P. Sharpe Executive Vice President, Life & Retirement		15,140		0		26,556		41,696
William J. Caldwell Executive Vice President, Property & Casualty		14,865		0		26,215		41,080
Bret A. Conklin Executive Vice President and Chief Financial Officer		0		0		18,079		18,079
Donald M. Carley Senior Vice President, General Counsel		0		0		22,725		22,725
Dwayne D. Hallman Executive Vice President and Chief Financial Officer		15,140		0		3,491		18,631

(1) Includes the use of a financial planning service to help minimize distractions and help ensure appropriate focus on his or her Company responsibilities.

CEO Pay Ratio

Pursuant to Section 953(b) of the Dodd-Frank Wall Street Reform and Consumer Protection Act, we calculate a ratio of total pay for our Chief Executive Officer compared to total pay for our median employee (“CEO Pay Ratio”). To identify our median employee from among our employees as of 12/31/2017, we use total cash at target(annualized base salary as of 12/31/2017 plus annual bonus target), as we believe this is the most representative measure of annual compensation for our broader employee population.

Once the median employee is identified, we compile the same pay elements for the median employee that we do for the NEOs as displayed in the Summary Compensation Table. We then compare total pay of our CEO (as displayed in the “Total $” column of the Summary Compensation Table) to total pay of our median employee.

The following table sets forth information regarding CEO Pay Ratio.

	Total Pay		Pay Ratio
Chief Executive Officer	$	3,255,383		51:1
Median Employee	$	64,165

36 2018 Proxy Statement • Compensation Discussion and Analysis

Grants of Plan Based Awards

The following table sets forth information concerning the grant of the 2017 annual incentive and the grant of the 2017 long-term incentive for the 2017 – 2019 performance period. Actual payouts under the 2017 AIP are included in the “Summary Compensation Table.” Payouts for the 2017 long-term incentive grant and the determination of the actual RSUs earned will not occur until after the completion of the 2017 – 2019 performance period.

Named Individual

Grant Date

Estimated Future Payouts UnderNon-Equity Incentive Plan Awards (1)

Estimated Future Payouts Under Equity Incentive Plan Awards (2)

All Other Stock Awards: Number of Shares of Stock or Units (#) (3)

All Other Option Awards: Number of Securities Underlying Options (#) (4)

Exercise or Base Price of Option Awards ($/Sh)

Grant Date Fair Value of Stock Option Awards ($) (5)

Incentive Plan

Threshold ($)

Target ($)

Maximum ($)

Threshold (#)

Target (#)

Maximum (#)

Marita Zuraitis

AIP

420,834

841,667

1,683,334

N/A

N/A

N/A

N/A

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

9,238

18,475

36,950

N/A

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

N/A

N/A

N/A

7,392

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

N/A

N/A

N/A

N/A

70,424

$

41.95

465,000

Matthew P. Sharpe

AIP

123,750

247,500

495,000

N/A

N/A

N/A

N/A

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

3,368

6,735

13,470

N/A

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

N/A

N/A

N/A

2,694

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

N/A

N/A

N/A

N/A

25,672

$

41.95

169,500

William J. Caldwell

AIP

111,250

222,500

445,000

N/A

N/A

N/A

N/A

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

2,146

4,291

8,582

N/A

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

N/A

N/A

N/A

1,719

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

N/A

N/A

N/A

N/A

16,360

$

41.95

108,000

Bret A. Conklin

AIP

70,292

140,583

281,166

N/A

N/A

N/A

N/A

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

1,669

3,338

6,676

N/A

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

N/A

N/A

N/A

2,055

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

N/A

N/A

N/A

N/A

8,180

$

41.95

54,000

Donald M. Carley

AIP

60,000

120,000

240,000

N/A

N/A

N/A

N/A

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

1,699

3,397

6,794

N/A

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

N/A

N/A

N/A

1,359

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

N/A

N/A

N/A

N/A

12,952

$

41.95

85,500

Dwayne D. Hallman

AIP

13,092

26,184

52,368

N/A

N/A

N/A

N/A

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

0

0

0

N/A

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

N/A

N/A

N/A

0

N/A

N/A

N/A

3/7/2017

LTI

N/A

N/A

N/A

N/A

N/A

N/A

N/A

0

$

41.95

0

N/A = Not applicable

(1) Represents performance-based 2017 annual incentive.

(2) Represents the performance-based portion of the 2017 long-term incentive grant, as well as a performance-based RSU grant based on strategic initiatives.

(3) Represents the service-based RSU portion of the 2017 long-term incentive grant.

(4) Represents the stock option portion of the 2017 long-term incentive grant.

(5) Totals equate to each NEO’s 2017 long-term incentive amount. The fair value of stock options was determined using the Black-Scholes model.

2018 Proxy Statement • Compensation Discussion and Analysis 37

Outstanding Equity Awards at Fiscal Year End

The following table sets forth information regarding the exercisable and unexercisable stock options, as well as the unvested RSUs held by each NEO at December 31, 2017.

	Option Awards												Stock Awards (Restricted Stock Units)
Named Individual	Number of Securities Underlying Unexercised Options Exercisable (#)		Number of Securities Underlying Unexercised Options Unexercisable (#) (1)		Equity Incentive Plan Awards: Number of Securities Underlying Unexercised Unearned Options (#)		Option Exercise Price ($)		Grant Date		Option Expiration Date		Number of Shares or Units of Stock that Have Not Vested (#) (2)		Market Value of Shares or Units of Stock that Have Not Vested ($) (3)		Equity Incentive Plan Awards: Number of Unearned Shares, Units, or Other Rights that Have Not Vested (#) (4)		Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units, or Other Rights that Have Not Vested ($) (3)
Marita Zuraitis		9,248		0		0	$	22.69		05/22/13		05/22/20
		24,972		8,324		0	$	28.88		03/05/14		03/05/24
		14,798		14,798		0	$	32.35		03/04/15		03/04/25		24,435	$	1,077,584		115,999	$	5,115,556
		20,979		62,937		0	$	31.01		03/09/16		03/09/26
		0		70,424		0	$	41.95		03/07/17		03/07/27
Matthew P. Sharpe		7,893		0		0	$	20.60		03/05/13		03/05/20
		9,990		3,330		0	$	28.88		03/05/14		03/05/24		9,411	$	415,025		44,348	$	1,955,747
		6,726		6,726		0	$	32.35		03/04/15		03/04/25
		7,493		22,479		0	$	31.01		03/09/16		03/09/26
		0		25,672		0	$	41.95		03/07/17		03/07/27
William J. Caldwell		797		0		0	$	30.24		12/11/13		12/11/20
		4,371		1,457		0	$	28.88		03/05/14		03/05/24
		4,036		4,036		0	$	32.35		03/04/15		03/04/25		5,285	$	233,069		33,351	$	1,470,779
		5,245		15,735		0	$	31.01		03/09/16		03/09/26
		0		16,360		0	$	41.95		03/07/17		03/07/27
Bret A. Conklin		7,100		0		0	$	17.01		03/09/11		03/09/18
		7,488		0		0	$	17.32		03/07/12		03/07/19
		5,552		0		0	$	20.60		03/05/13		03/05/20
		4,371		1,457		0	$	28.88		03/05/14		03/05/24		4,795	$	211,460		17,895	$	789,170
		2,356		2,356		0	$	32.35		03/04/15		03/04/25
		2,623		7,869		0	$	31.01		03/09/16		03/09/26
		0		8,180		0	$	41.95		03/07/17		03/07/27
Donald M. Carley		3,747		11,241		0	$	31.01		03/09/16		03/09/26		2,531	$	111,617		7,756	$	342,040
		0		12,952		0	$	41.95		03/07/17		03/07/27
Dwayne D. Hallman		0		0		0	$	31.01		03/09/16		03/09/26		0	$	0		0	$	0

(1) Long-term incentive stock option grants are service-based and all unexercisable options vest on each anniversary of the grant date at a rate of 25% of the original grant.

(2) Represents the unvested service-based RSUs granted in 2013, 2014, 2015, 2016, and 2017.

(3) Represents the value of the RSUs based on the closing stock price of $44.10 at December 31, 2017.

(4) The performance-based RSUs granted in 2015 will not be earned until the end of the 2015-2017 performance period. RSUs earned at the end of the performance period will vest 100% in 2018. The performance-based RSUs granted in 2016 will not be earned until the end of the 2016-2018 performance period. RSUs earned at the end of the performance period will vest 100% in 2019. The performance-based RSUs granted in 2017 will not be earned until the end of the 2017-2019 performance period. RSUs earned at the end of the performance period will vest 100% in 2020.

38 2018 Proxy Statement • Compensation Discussion and Analysis

Option Exercises and Stock Vest

The following table sets forth information regarding options exercised and stock awards acquired on vesting by the NEOs in 2017.

Named Individual	Option Awards				Stock Awards
	Number of Shares Acquired on Exercise (#)		Value Realized on Exercise ($)		Number of Shares Acquired on Vesting (#)		Value Realized on Vesting ($) (1)
Marita Zuraitis		17,628		396,806		27,854		1,174,836
Matthew P. Sharpe		18,183		478,770		11,144		470,121
William J. Caldwell		2,391		36,367		5,659		239,255
Bret A. Conklin		0		0		5,910		249,245
Donald M. Carley		0		0		0		0
Dwayne D. Hallman		110,577		1,448,929		142,905		6,003,916

(1) The value realized on vesting of stock awards is determined by multiplying the number of shares vested by the closing stock price on the date of vesting. The actual amounts realized from vested stock awards will depend upon the sale price of the shares when they are actually sold.

Nonqualified Defined Contribution and Other Nonqualified Deferred Compensation Plans

The following table sets forth information regarding participation by the NEOs in the Company’s NQDCP and the nonqualified deferred compensation plan as of December 31, 2017.

Named Individual	Account Name	Executive   Contributions in   Last FY ($)		Registrant   Contributions in   Last FY ($) (1)		Aggregate Earnings   in Last FY   ($) (2)		Aggregate Balance   at Last FYE   ($)
Marita Zuraitis	NQDCP Account		0		28,583		1,038		92,034
	Deferred Compensation Account		0		0		0		0
Matthew P. Sharpe	NQDCP Account		0		7,125		325		29,317
	Deferred Compensation Account		0		0		0		0
William J. Caldwell	NQDCP Account		0		5,042		119		12,457
	Deferred Compensation Account		0		0		0		0
Bret A. Conklin	NQDCP Account		0		1,906		121		10,755
	Deferred Compensation Account		0		0		22,249		379,131
Donald M. Carley	NQDCP Account		0		1,500		18		2,537
	Deferred Compensation Account		0		0		0		0
Dwayne D. Hallman	NQDCP Account		0		0		0		0
	Deferred Compensation Account		0		0		0		0

(1) Represents the 2017 NQDCP registrant Company contributions. These contributions are included in the All Other Compensation column of the “Summary Compensation Table” for 2017.

(2) Represents (a) the gains in the NQDCP in 2017 and (b) the change in the deferred compensation account balance reflecting changes in the closing stock price of HMEC Common Stock from December 31, 2016 to December 31, 2017, each excluding contributions reflected in the first two columns.

2018 Proxy Statement • Compensation Discussion and Analysis 39

Illustration of Potential Payments upon Termination or Change in Control

The following table presents the estimated payments and benefits that would have been payable as of the end of 2017 in the event of separation due to disability or death, cause, voluntary termination of employment, retirement, involuntary termination of employment without cause, and a change of control of the Company.

Consistent with SEC requirements, these estimated amounts have been calculated as if the NEOs’ employment had been terminated as of December 31, 2017, using the closing market price of our Common Stock on December 29, 2017, the last business day of 2017 ($44.10). The amounts reported in the following table are hypothetical amounts based on the disclosure of compensation information about the NEOs. Actual payments will depend on the circumstances and timing of any termination of employment or other triggering event.

Estimated Payments ($) Assuming Termination as of December 31, 2017 (1)(2)
Name    & Benefits	Disability or Death		For Cause		Voluntary		Involuntary Termination w/o Cause		Change in Control
Marita Zuraitis
Cash Severance		0		0		0		3,400,000		4,250,000
AIP		850,000		0		0		850,000		850,000
Acceleration of Stock Options		1,275,825		0		0		0		1,275,825
Acceleration of RSUs		4,200,031		0		0		0		5,834,254
Health and Welfare		0		0		0		38,019		38,019
Modified Cap Adjustment (3)		N/A		N/A		N/A		N/A		N/A
TOTAL		6,325,856		0		0		4,288,019		12,248,098
Bret A. Conklin
Cash Severance		0		0		0		720,000		960,000
AIP		160,000		0		0		160,000		160,000
Acceleration of Stock Options		170,451		0		0		0		170,451
Acceleration of RSUs		685,076		0		0		0		943,343
Health and Welfare		0		0		0		36,000		36,000
TaxGross-Up		N/A		N/A		N/A		N/A		N/A
TOTAL		1,015,527		0		0		916,000		2,269,794
Matthew P. Sharpe
Cash Severance		0		0		0		996,000		1,328,000
AIP		249,000		0		0		249,000		249,000
Acceleration of Stock Options		479,158		0		0		0		479,158
Acceleration of RSUs		1,628,826		0		0		0		2,230,048
Health and Welfare		0		0		0		38,019		38,019
Modified Cap Adjustment (3)		N/A		N/A		N/A		N/A		N/A
TOTAL		2,356,984		0		0		1,283,019		4,324,225
William J. Caldwell
Cash Severance		0		0		0		900,000		1,200,000
AIP		225,000		0		0		225,000		225,000
Acceleration of Stock Options		310,744		0		0		0		310,744
Acceleration of RSUs		1,148,559		0		0		0		1,606,739
Health and Welfare		0		0		0		10,887		10,887
Modified Cap Adjustment (3)		N/A		N/A		N/A		N/A		N/A
TOTAL		1,684,303		0		0		1,135,887		3,353,370
Donald M. Carley
Cash Severance		0		0		0		420,000		420,000
AIP		120,000		0		0		120,000		120,000
Acceleration of Stock Options		174,991		0		0		0		174,991
Acceleration of RSUs		275,694		0		0		0		434,959
Health and Welfare		0		0		0		24,000		24,000
Modified Cap Adjustment (3)		N/A		N/A		N/A		N/A		N/A
TOTAL		570,685		0		0		564,000		1,173,950

N/A – Not applicable

(1) All AIP and LTI earned payouts are assumed to be at target.

(2) None of the NEOs were retirement eligible at December 31, 2017.

(3) Benefit reduction to avoid the imposition of a “golden parachute” tax.

40 2018 Proxy Statement • Compensation Discussion and Analysis

Compensation Committee Report

The Compensation Committee has reviewed and discussed the Compensation Discussion and Analysis contained in this Proxy Statement with management. Based on our review of, and the discussions with management with respect to, the Compensation Discussion and Analysis, the Compensation Committee recommended to the Board of Directors that the Compensation Discussion and Analysis be included in this Proxy Statement.

COMPENSATION COMMITTEE

STEPHEN J. HASENMILLER,Chairman

BEVERLEY J. MCCLURE and GABRIEL L. SHAHEEN,Members

Equity Compensation Plan Information

The following table provides information as of December 31, 2017 regarding outstanding awards and shares remaining available for future issuance under the Company’s equity compensation plans (excluding the 401(k) plan):

Equity Compensation Plans	Securities to be Issued Upon the Exercise of Outstanding Options, Warrants and Rights		Weighted Average Exercise Price of Outstanding Options, Warrants and Rights		Securities Available for Future Issuance Under  Equity Compensation Plans (4)
Plans Approved by Shareholders
Stock Incentive Plans (1)
Stock Options		719,015	$	32.80		N/A
Restricted Stock Units (2)		1,149,679		N/A		N/A
Subtotal		1,868,694		N/A		N/A
Deferred Compensation (2)(3)		86,580		N/A		N/A
Subtotal		1,955,274		N/A		2,391,356
Plans Not Approved by Shareholders		N/A		N/A		N/A
Total		1,955,274		N/A		2,391,356

N/A – Not applicable

(1) Includes grants under the CECP.

(2) No exercise price is associated with the shares of Common Stock issuable under these rights.

(3) The CECP permits Directors and participants in certain cash incentive programs to defer compensation in the form of deferred cash RSUs, which can be settled in cash at the end of the specified deferral period. For purposes of the CECP, deferred cash RSUs are valued at 100% of the fair market value of Common Stock on the date of crediting to the participant’s deferral account. There are 40 senior executives of the Company currently eligible to participate in the CECP. The CECP does not reserve a specific number of shares for delivery in settlement of deferred cash RSUs but instead provides that shares will be available to the extent needed for such settlements. Further information on the CECP appears in the “Compensation Discussion and Analysis”.

(4) Excludes securities reflected in the Securities to be Issued column and represents shares remaining as part of a fungible share pool. The pool of shares is reduced by 2.5 shares for every “full-value” award that is granted.

2018 Proxy Statement • Compensation Discussion and Analysis 41

Executive Officers

The following provides biographical information, as of March 15, 2018, with respect to the Executive Officers of the Company and its subsidiaries who are not Directors of the Company (Marita Zuraitis, President and Chief Executive Officer, is a Director and is discussed above under “Board Nominees”).

Bret A. Conklin, 54

Executive Vice President and Chief Financial Officer

Mr. Conklin was appointed to his present position of Executive Vice President and Chief Financial Officer in April 2017. He joined the Company as Senior Vice President and Controller in January 2002. Mr. Conklin previously served as Vice President of Kemper Insurance from January 2000 through January 2002, where he was responsible for all corporate financial reporting and accounting operations; Vice President and Controller of the Company from July 1998 through January 2000; and Vice President and Controller of Pekin Insurance from September 1992 through June 1998. He has seven years of public accounting experience with KPMG Peat Marwick from 1985 to 1992, specializing in its insurance industry practice. Mr. Conklin has over 30 years of experience in the insurance industry.

Bret L. Benham, 57

Executive Vice President, Life & Retirement

Mr. Benham joined the Company in November 2017 as Executive Vice President, Life & Retirement. Prior to that, he served as Senior Vice President of Retirement at Ameritas, a position he held since 2013, and also held executive positions at TIAA-CREF and Fidelity Investments. Mr. Benham has served on multiple industry boards, including the American Council of Life Insurers (ACLI), Insurance Information Institute and Retirement Income Industry Association. He has a proven track record of delivering profitable growth, driving operational excellence, and has an innovative approach to products and distribution. Mr. Benham has over 35 years of experience in the insurance and financial services industry.

William J. Caldwell, 47

Executive Vice President, Property & Casualty

Mr. Caldwell was appointed to his present position of Executive Vice President, Property and Casualty in July 2015. He joined the

Company in November 2013 as Senior Vice President, Personal Lines, and was appointed Senior Vice President, Property & Casualty in October 2014. Mr. Caldwell previously served as Head of Property Products at QBE North America from June 2011 through November 2013, Senior Vice President of Bank of America from August 2007 to June 2011 and Vice President of Unitrin from June 2001 to August 2007. Mr. Caldwell has over 25 years of experience in the insurance industry.

Allan C. Robinson, 56

Executive Vice President, Field Operations & Sales Management

Mr. Robinson was appointed to his present position of Executive Vice President in March 2018 and assumed responsibility for Field Operations and Sales Management in May 2017. He joined the Company in 2015 as Senior Vice President of Claims. Prior to joining the Company, Mr. Robinson served as Vice President of Claims at Hanover Insurance Group, an insurance provider, since 2010, and spent 27 years at the Allstate Corporation holding a variety of roles in their claims organization including Vice President. Mr. Robinson has more than 30 years of experience in the insurance industry.

Matthew P. Sharpe, 56

Executive Vice President, Strategy & Business Development

Mr. Sharpe was appointed to his present position as Executive Vice President, Strategy and Business Development in November 2017. He took on that role after modernizing our Life & Retirement suite and infrastructure as Executive Vice President, Life & Retirement, a position he held since joining the Company in January 2012. Prior to joining the Company, Mr. Sharpe was with Genworth Financial, Inc. from 1999 to 2011 where he most recently served as Senior Vice President. During his tenure at Genworth, he gained an extensive annuity and life background while leading a variety of successful growth, product development, strategic, marketing and

42 2018 Proxy Statement • Compensation Discussion and Analysis

sales initiatives. He is a member of the Board of Directors of the Illinois Life Insurance Council and Central Illinois Foodbank. Mr. Sharpe has over 30 years of experience in the insurance and financial services industry.

Donald M. Carley, 50

Senior Vice President, General Counsel, Corporate Secretary and Chief Compliance Officer

Mr. Carley joined the Company in January 2016 as General Counsel. He assumed the additional responsibilities of Corporate Secretary and Chief Compliance Officer in May 2016 and was appointed Senior Vice President in November 2016. Mr. Carley previously served as Associate General Counsel at State Farm Mutual Automobile Insurance Company, an insurance provider, since 2008. Prior to that, he spent 10 years in private practice at Sonnenschein Nath & Rosenthal LLP (now known as Dentons), most recently as partner of the firm. Mr. Carley has more than 25 years of private practice and corporate experience with a focus on insurance industry litigation, legislative, regulatory, claims and operational issues.

Sandra L. Figurski, 54

Senior Vice President and Chief Information Officer

Ms. Figurski was appointed to her present position as Senior Vice President and Chief Information Officer in November 2014. She joined the Company in September 2013 as Chief Technology Officer. Ms. Figurski was previously with Allstate Insurance Company, an insurance provider, from 1981 to 2013 where she most

recently served as Vice President and Divisional Chief Information Officer. Ms. Figurski has over 35 years of experience in the insurance industry.

John P. McCarthy, 62

Senior Vice President and Chief Human Resources Officer

Mr. McCarthy joined the Company in May 2014 as Senior Vice President and Chief Human Resources Officer. Mr. McCarthy’s previous experience includes Guardian Life Insurance Company, a life insurance provider, where he worked from December 2008 through March 2014, joining the Company as Executive Vice President, Human Resources where he helped build a high-performing organization focusing on talent, leadership and culture. He was with Wachovia Corporation from December 1998 to December 2008, where he held multiple positions including Senior Managing Director. He is currently Chair-Elect of the Board of Directors of The Greater Springfield Chamber of Commerce. Mr. McCarthy has over 30 years of experience in the insurance and financial services industry.

Kimberly A. Johnson, 51

Vice President and Controller

Ms. Johnson was appointed to her present position as Vice President and Controller in April of 2017. She joined the Company in 2002 as Assistant Controller. Prior to that, she was with MSI Insurance from 1991 to 2002 where she held multiple positions, including Vice President and Controller. Ms. Johnson has over 25 years of experience in the insurance industry.

2018 Proxy Statement • Compensation Discussion and Analysis 43

Security Ownership of Certain Beneficial Owners and Management

The following table sets forth certain information regarding beneficial ownership of shares of Common Stock by each person who is known by the Company to own beneficially more than 5% of the issued and outstanding shares of Common Stock, and by each of the Company’s Directors, Board Nominees and NEOs, and by all Directors and Executive Officers of the Company as a group. Information in the table is as of March 15, 2018, except that the ownership information for the 5% beneficial owners is as of December 31, 2017 based on information reported by such persons to the SEC. Except as otherwise indicated, to the Company’s knowledge all shares of Common Stock are beneficially owned, and investment and voting power is held solely by the persons named as owners.

Common Stock Ownership	Beneficial Ownership Amount	Percent of Class
5% Beneficial Owners
BlackRock, Inc. (1)	5,348,030		13.2	%
The Vanguard Group, Inc. (2)	3,901,618		9.6	%
Dimensional Fund Advisors LP (3)	3,430,213		8.4	%
Silvercrest Asset Management Group, LLC (4)	2,141,689		5.3	%
Directors, Board Nominees and Executive Officers
Daniel A. Domenech (5)	12,222		*
Stephen J. Hasenmiller	34,108		*
Ronald J. Helow (6)	35,661		*
Perry G. Hines	0		0.0	%
Beverley J. McClure (7)	16,652		*
H. Wade Reece (8)	2,974		*
Gabriel L. Shaheen (9)	57,006		*
Robert Stricker (10)	36,666		*
Steven O. Swyers (11)	9,197		*
Marita Zuraitis (12)	344,673		*
Bret A. Conklin (13)	81,182		*
Matthew P. Sharpe (14)	132,154		*
William J. Caldwell (15)	46,348		*
Donald M. Carley (16)	11,850		*
All Directors and Executive Officers as a group (18 persons) (17)	929,106		2.2	%

*    Less than 1%

(1) BlackRock has a principal place of business at 55 East 52^nd Street, New York, New York 10055. BlackRock has sole voting power with respect to 5,246,566 shares and sole investment power with respect to 5,348,030 shares. The foregoing is based on Amendment No. 9 to Schedule 13G filed by BlackRock on January 19, 2018.

(2) The Vanguard Group, Inc. (“Vanguard”) has a principal place of business at 100 Vanguard Boulevard, Malvern, Pennsylvania 19355. Vanguard has sole voting power with respect to 48,512 shares, sole investment power with respect to 3,854,478 shares, and shared investment power with respect to 47,140 shares. The foregoing is based on Amendment No. 6 to Schedule 13G filed by Vanguard on February 9, 2018.

(3) Dimensional Fund Advisors LP (“Dimensional”) has a principal place of business at Building One, 6300 Bee Cave Road, Austin, Texas 78746. Dimensional has sole voting power with respect to 3,311,490 shares and sole investment power with respect to 3,430,213 shares. Dimensional disclaims beneficial ownership of such securities. The foregoing is based on Amendment No. 10 to Schedule 13G filed by Dimensional on February 9, 2018.

(4) Silvercrest Asset Management Group, LLC (“Silvercrest”) has a principal place of business at 1330 Avenue of the Americas, 38^th Floor, New York, New York 10019. Silvercrest has shared voting and investment power with respect to 2,141,689 shares. The foregoing is based on Amendment No. 4 to Schedule 13G filed by Silvercrest on February 14, 2018.

(5) Consists entirely of 6,494 deferred cash RSUs and 5,728 vested share-based RSUs pursuant to the CECP.

(6) Consists entirely of 35,661 vested share-based RSUs pursuant to the CECP.

(7) Consists entirely of 3,411 deferred cash RSUs and 13,241 vested share-based RSUs pursuant to the CECP.

(8) Consists entirely of 2,974 vested share-based RSUs pursuant to the CECP.

(9) Consists entirely of 15,030 deferred cash RSUs and 41,976 vested share-based RSUs pursuant to the CECP.

(10) Includes 10,169 deferred cash RSUs and 15,977 vested share-based RSUs pursuant to the CECP.

(11) Consists entirely of 9,197 vested share-based RSUs pursuant to the CECP.

(12) Includes 124,305 vested stock options and 194,768 vested share-based RSUs pursuant to the CECP.

(13) Includes 29,693 vested stock options, 9,102 deferred cash RSUs and 34,443 vested share-based RSUs pursuant to the CECP.

(14) Includes 52,706 vested stock options and 60,908 vested share-based RSUs pursuant to the CECP.

(15) Includes 27,259 vested stock options and 8,826 vested share-based RSUs pursuant to the CECP.

(16) Consists entirely of 10,732 vested stock options and 1,118 vested share-based RSUs pursuant to the CECP.

(17) Includes 303,619 vested stock options, 44,206 deferred cash RSUs and 463,064 vested share-based RSUs pursuant to the CECP.

44 2018 Proxy Statement • Compensation Discussion and Analysis

Section 16(a) Beneficial

Ownership Reporting Compliance

Section 16(a) of the Securities Exchange Act requires the Company’s Executive Officers and Directors and other persons who beneficially own more than ten percent of HMEC’s outstanding Common Stock, whom the Company refers to collectively as the “Reporting Persons,” to file reports of ownership and changes in ownership with the SEC.

The Company has established procedures by which Reporting Persons provide relevant information regarding transactions in Common Stock to a Company representative, and the Company prepares and files the required ownership reports. Based on a review of those reports and other written representations, the Company believes there was full compliance with the reporting requirements under Section 16(a) with the following exceptions. Mr. Kelly Stacy, former Senior Vice President, Field Operations and Distribution, reported, but not on a timely basis, the sale of shares held directly on three occasions and the exercise and sale of stock options on two occasions in 2016 and one sale of shares held directly in 2017. All transactions were reported on Form 4 on April 21, 2017 on which date Mr. Stacy ceased to be a Reporting Person.

PROPOSAL NO. 3 - RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

The Audit Committee is directly responsible for the selection, compensation, retention, performance and evaluation of the Company’s independent registered public accounting firm. The Audit Committee considers the independence and evaluates the selection of the independent registered public accounting firm each year.

KPMG LLP has been the Company’s independent registered public accounting firm for the past 29 years (since the Company’s 1989 leveraged buyout). After careful consideration of a number of factors, including length of time the firm has served in this role, the firm’s past performance, and an assessment of the firm’s

qualifications and resources, the Audit Committee selected KPMG LLP to serve as the independent registered public accounting firm for the year ending December 31, 2018. As a matter of good corporate governance, the Audit Committee submits its selection of the auditors to the Shareholders for ratification. If the selection of KPMG LLP is not ratified, the Audit Committee will review its future selection of an independent registered public accounting firm in light of the vote result. Even if the selection is ratified, the Audit Committee in its discretion may select a different registered public accounting firm at any time during the year if it determines that such a change would be in the best interests of the Company and its Shareholders. A representative from KPMG LLP is expected to be present at the Annual Meeting. The representative will be given an opportunity to make a statement to Shareholders and is expected to be available to respond to appropriate questions from Shareholders.

The Board recommends that Shareholders vote FOR the ratification of KPMG LLP, an independent registered public accounting firm, as the Company’s auditors for the year ending December 31, 2018.

2018 Proxy Statement • Compensation Discussion and Analysis 45

Report of the Audit Committee

Acting under a written charter, the Audit Committee oversees the Company’s financial reporting process on behalf of the Board of Directors. The Audit Committee is comprised of three directors, each of whom is independent as defined by the New York Stock Exchange listing standards. Management has the primary responsibility for the Company’s financial statements and its reporting process, including the Company’s systems of internal controls. In fulfilling its oversight responsibilities, prior to the filing, the Audit Committee reviewed the audited consolidated financial statements in the Annual Report and Form10-K with management including a discussion of the quality, not just the acceptability, of the accounting principles, the reasonableness of significant judgments, and clarity of disclosures in the financial statements.

The Audit Committee has discussed with the Company’s independent registered public accounting firm, which is responsible for expressing an opinion on the conformity of those audited consolidated financial statements with United States generally accepted accounting principles, their judgments as to the quality, not just the acceptability, of the Company’s accounting principles and such other matters as are required by applicable requirements of the Public Company Accounting Oversight Board. In addition, the Audit Committee has received from the independent registered public accounting firm the written disclosures and the letter required by applicable requirements of the Public Company Accounting Oversight Board

regarding the independent registered public accounting firm’s communications with the Audit Committee concerning independence, and discussed with them their independence from the Company and its management taking into account the potential effect of anynon-audit services provided by the independent registered public accounting firm.

The Audit Committee discussed with the Company’s internal auditors and independent registered public accounting firm the overall scope and plans for their respective audits. The Audit Committee meets with the internal auditors and the independent registered public accounting firm, with and without management present, to discuss the results of their audits, their evaluations of the Company’s internal controls, and the overall quality of the Company’s financial reporting. The Audit Committee held twelve meetings during fiscal year 2017.

In reliance on the reviews and discussions referred to above, the Audit Committee recommended to the Board of Directors that the audited consolidated financial statements be included in the Annual Report and Form10-K for the year ended December 31, 2017 for filing with the SEC. The Audit Committee approved the selection of the Company’s independent registered public accounting firm.

AUDIT COMMITTEE

STEVEN O. SWYERS,Chairman

STEPHEN J. HASENMILLER and BEVERLEY

J. MCCLURE,Members

46 2018 Proxy Statement • Compensation Discussion and Analysis

The Company’s Independent Registered Public Accounting Firm

The independent registered public accounting firm selected by the Audit Committee to serve as the Company’s auditors for the year ending December 31, 2018 is KPMG LLP. KPMG LLP served in that capacity for the year ended December 31, 2017.

Fees of KPMG LLP

The following were the fees of KPMG LLP for the years ended December 31, 2017 and 2016.

Fees	2017		2016
Audit (1)	$	3,405,100	$	2,229,300
Audit-Related (2)	$	277,500	$	256,400
Tax (3)		0		0
All Other (4)		0		0

(1) Represents the aggregate fees billed for professional services rendered by KPMG LLP for the audit of the Company’s annual financial statements for the years ended December 31, 2017 and 2016, the audit of the Company’s internal control over financial reporting as of December 31, 2017 and 2016, the reviews of the financial statements included in the Company’s quarterly reports on Forms10-Q for the years ended December 31, 2017 and 2016 and services in connection with the Company’s statutory and regulatory filings for the years ended December 31, 2017 and 2016.

(2) Represents the aggregate fees billed for assurance and related services rendered by KPMG LLP that are reasonably related to the audit and review of the Company’s financial statements for the years ended December 31, 2017 and 2016, exclusive of the fees disclosed under “Audit Fees”. In 2017 and 2016, KPMG LLP audited the Company’s employee benefits plans. Also in 2017 and 2016, KPMG LLP reported on the Company’s SOC1 reports over annuity operations.

(3) Represents the aggregate fees billed for tax compliance, consulting and planning services rendered by KPMG LLP during the years ended December 31, 2017 and 2016.

(4) Represents the aggregate fees billed for all other services, exclusive of the fees disclosed above relating to audit, audit-related and tax services, rendered by KPMG LLP during the years ended December 31, 2017 and 2016.

Pre-Approval of Services Provided by the Independent Registered Public Accounting Firm

The Audit Committee approves in advance any significant audit and allnon-audit engagements or services between the Company and the independent registered public accounting firm. As a practice, the Audit Committee does not allow “prohibitednon-auditing services” as defined by regulatory authorities to be performed by the same firm that audits the Company’s annual financial statements. The Audit Committee may delegate to one or more of its members the authority to approve in advance all significant audit and allnon-audit services to be provided by the independent registered public accounting firm so long as it is presented to the full Audit Committee at the next regularly scheduled meeting.Pre-approval is not necessary for de minimis audit services as long as such services are presented to the full Audit Committee at the next regularly scheduled meeting. The Audit Committee approved all of the above listed expenses. KPMG LLP did not provide anynon-audit related services during the years ended December 31, 2017 and 2016.

2018 Proxy Statement • Compensation Discussion and Analysis 47

Other Matters

Delivery of Proxy Materials

Electronic Access to Proxy Materials and Annual Report

As we did last year, we are delivering a Notice of Internet Availability of Proxy Materials to Shareholders in lieu of a paper copy of the Proxy Statement and related materials and the Company’s Annual Report and Form10-K. If you received a Notice by mail, you will not receive a paper copy of the Proxy Materials unless you request one. Instead, the Notice will instruct you as to how you may access and review the Proxy Materials and cast your vote. If you received a Notice by mail and would like to receive a paper copy of our Proxy Materials, please follow the instructions included in the Notice.

Shareholders also can elect to receive an email message that will provide a link to the Proxy Materials on the Internet. By opting to access your Proxy Materials via email, you will save the Company the cost of producing and mailing documents to you, reduce the amount of mail you receive and help preserve environmental resources. Shareholders who have enrolled previously in the electronic access service will receive their Proxy Materials via email this year. If you received a Notice by mail and would like to receive your Proxy Materials via email, please follow the instructions included in the Notice.

Copies of Annual Report and Form10-K

The Company will furnish, without charge, a copy of its most recent Annual Report and Form10-K filed with the SEC to each person solicited hereunder who mails a written request to Investor Relations, Horace Mann Educators Corporation, 1 Horace Mann Plaza,C-120, Springfield, Illinois, 62715-0001.

The Company also will furnish, upon request, a copy of all exhibits to the Annual Report and Form10-K. In addition, the Company’s Annual Report and Form10-K, Quarterly Reports on Form10-Q, Current Reports on Form8-K, Proxy

Statements and all amendments to those reports are available free of charge through the Company’s Internet website, www.horacemann.com, as soon as reasonably practicable after such reports are electronically filed with, or furnished to, the SEC. The EDGAR filings of such reports are also available at the SEC’s website, www.sec.gov.

Eliminating Duplicative Proxy Materials

If you are a beneficial owner, your bank or broker may deliver a single Proxy Statement and Annual Report, along with individual proxy cards, or individual Notices to any household at which two or more Shareholders reside unless contrary instructions have been received from you. This procedure, referred to as householding, reduces the volume of duplicate materials Shareholders receive and reduces mailing expenses. Shareholders may revoke their consent to future householding mailings or enroll in householding by contacting the Company’s facilitator for distribution of Proxy Materials, Broadridge Financial Solutions, Inc., at1-800-542-1061, or by writing to Broadridge, Householding Department, 51 Mercedes Way, Edgewood, New York 11717. Alternatively, if you wish to receive a separate set of Proxy Materials for this year’s Annual Meeting, we will deliver them promptly upon request to Investor Relations, Horace Mann Educators Corporation, 1 Horace Mann Plaza,C-120, Springfield, Illinois, 62715-0001 or217-789-2500.

Submitting Shareholder Proposals for the 2019 Annual Meeting of Shareholders

Any proposals of Shareholders submitted under Rule14a-8 of the Securities Exchange Act of 1934, as amended, for inclusion in the Company’s Proxy Statement and Form of Proxy for the next Annual Meeting of Shareholders scheduled to be held in 2019 must be received in writing by the Corporate Secretary, Horace Mann Educators Corporation, 1 Horace Mann Plaza, Springfield, Illinois, 62715-0001 not later than the close of business on December 7, 2018 in order for such proposal to be considered for inclusion in the Company’s Proxy Statement and Form of Proxy relating to the 2019 Annual Meeting of Shareholders.

48 2018 Proxy Statement • Other Matters

In the event that a Shareholder intends to present any proposal at the 2019 Annual Meeting of Shareholders other than in accordance with the procedures set forth in Rule14a-8, the Shareholder must give written notice to the Corporate Secretary no less than 45 days prior to the date of the Annual Meeting setting forth the business to be brought before the

meeting. Accordingly, proxies solicited by the Board for the 2019 Annual Meeting will confer upon the proxy holders discretionary authority to vote on any matter so presented of which the Company does not have notice prior to April 7, 2019, which is 45 days prior to the anticipated Annual Meeting date of May 22, 2019.

2018 Proxy Statement • Other Matters 49

horacemann.com

HA-C00381 (Mar. 18)

	VOTE BY INTERNET - www.proxyvote.com Use the Internet to transmit your voting instructions and for electronic delivery of information. Vote by 11:59 P.M. ET on 05/22/2018 for shares held directly and by 11:59 P.M. ET on 05/20/2018 for shares held in a Plan. Have your proxy card in hand when you access the web site and follow the instructions to obtain your records and to create an electronic voting instruction form.
	ELECTRONIC DELIVERY OF FUTURE PROXY MATERIALS If you would like to reduce the costs incurred by our company in mailing proxy materials, you can consent to receiving all future proxy statements, proxy cards and annual reports electronically via e-mail or the Internet. To sign up for electronic delivery, please follow the instructions above to vote using the Internet and, when prompted, indicate that you agree to receive or access proxy materials electronically in future years.
	VOTE BY PHONE - 1-800-690-6903 Use any touch-tone telephone to transmit your voting instructions. Vote by 11:59 P.M. ET on 05/22/2018 for shares held directly and by 11:59 P.M. ET on 05/20/2018 for shares held in a Plan. Have your proxy card in hand when you call and then follow the instructions. VOTE BY MAIL Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.

TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:        ☒

KEEP THIS PORTION FOR YOUR RECORDS    

DETACH AND RETURN THIS PORTION ONLY    

THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.

The Board of Directors recommends you vote FOR the following:

1.

Election of Directors

Nominees

For

Against

Abstain

The Board of Directors recommends you vote FOR Proposals 2 and 3.

For

Against

Abstain

1a

Daniel A. Domenech

☐

☐

☐

1b

Stephen J. Hasenmiller

☐

☐

☐

2

Approval of the advisory resolution to approve Named Executive Officers’ compensation.

☐

☐

☐

1c

Ronald J. Helow

☐

☐

☐

1d

Perry G. Hines

☐

☐

☐

3

Ratification of the appointment of KPMG LLP, an independent registered public accounting firm, as the company’s auditors for the year ending December 31, 2018.

☐

☐

☐

1e

Beverley J. McClure

☐

☐

☐

1f

H. Wade Reece

☐

☐

☐

1g

Robert Stricker

☐

☐

☐

NOTE: Such other business as may properly come before the meeting or any adjournment thereof.

1h

Steven O. Swyers

☐

☐

☐

1i

Marita Zuraitis

☐

☐

☐

Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer.

SHARES

CUSIP #

JOB #

SEQUENCE #

Signature [PLEASE SIGN WITHIN BOX]

Date

Signature (Joint Owners)

Date

Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting:

The Notice & Proxy Statement and Form10-K/Annual Report is/are available atwww.proxyvote.com

		HORACE MANN EDUCATORS CORPORATION
		PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
		FOR THE ANNUAL MEETING OF SHAREHOLDERS MAY 23, 2018
	The undersigned Shareholder of Horace Mann Educators Corporation (the “Company”) hereby appoints Gabriel L. Shaheen and Marita Zuraitis, or any of them, with full power of substitution, proxies to vote at the Annual Meeting of Shareholders of the Company (the “Meeting”), to be held on May 23, 2018 at 9:00 a.m. Central Daylight Saving Time, at the Horace Mann Lincoln Auditorium, 1 Horace Mann Plaza, Springfield, Illinois, and at any adjournment thereof and to vote all shares of Common Stock of the Company held or owned by the Undersigned as directed on the reverse side and in their discretion upon such other matters as may come before the Meeting.
	THIS PROXY CARD, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY THE UNDERSIGNED. IF NO DIRECTION IS MADE BUT THE CARD IS SIGNED, THIS PROXY CARD WILL BE VOTED FOR THE ELECTION OF ALL NOMINEES UNDER PROPOSAL 1, FOR PROPOSALS 2 AND 3, AND IN THE DISCRETION OF THE PROXIES WITH RESPECT TO SUCH OTHER BUSINESS AS MAY PROPERLY COME BEFORE THE MEETING.
	Continued and to be signed on reverse side