Segment Information and Major Customers |
15. Segment Information and Major Customers
The Companys operations involve the design, development, manufacturing, marketing, and technical support of networking and other products and services related to the communications and information technology industry. Cisco products include routers, switches, advanced technologies, and other products. These products, primarily integrated by Cisco IOS Software, link geographically dispersed local-area networks (LANs), metropolitan-area networks (MANs) and wide-area networks (WANs).
(a) Net Sales and Gross Margin by Theater
The Company conducts business globally and is primarily managed on a geographic basis. The Companys management makes financial decisions and allocates resources based on the information it receives from its internal management system. Sales are attributed to a geographic theater based on the ordering location of the customer.
The Company does not allocate research and development, sales and marketing, or general and administrative expenses to its geographic theaters in this internal management system because management does not include the information in its measurement of the performance of the operating segments. In addition, the Company does not allocate amortization of acquisition-related intangible assets, share-based compensation expense, and certain other items to the gross margin for each theater because management does not include this information in its measurement of the performance of the operating segments.
Summarized financial information by theater for the three and six months ended January23, 2010 and January24, 2009, based on the Companys internal management system and as utilized by the Companys Chief Operating Decision Maker (CODM), is as follows (in millions):
Three Months Ended Six Months Ended
January23, 2010 January24, 2009 January23, 2010 January24, 2009
Net sales:
United States and Canada (1) $ 5,324 $ 4,736 $ 10,314 $ 10,285
European Markets 1,939 2,008 3,761 4,161
Emerging Markets 1,104 1,089 1,967 2,318
Asia Pacific 1,075 923 2,034 1,945
Japan 373 333 760 711
Total $ 9,815 $ 9,089 $ 18,836 $ 19,420
Gross margin (2):
United States and Canada $ 3,446 $ 3,027 $ 6,744 $ 6,706
European Markets 1,319 1,345 2,563 2,760
Emerging Markets 727 648 1,269 1,428
Asia Pacific 679 571 1,291 1,220
Japan 271 228 552 482
Theater total 6,442 5,819 12,419 12,596
Unallocated corporate items (3) (110 ) (96 ) (199 ) (192 )
Total $ 6,332 $ 5,723 $ 12,220 $ 12,404
(1)
Net sales in the United States were $5.0 billion and $4.5 billion for the three months ended January23, 2010 |