If the Committee did not exercise any discretion, each named executive officer would have an IPF of 1.60 based on the CPF of 1.06 for fiscal 2018. However, based on their performance and leadership at the same exceptional level, the Compensation Committee assigned an IPF of 1.70 to each of Mr. Robbins, Ms. Kramer, and Mr. Goeckeler. The IPF of 1.45 for each of Ms. Martinez and Ms. Elliott reflects their time in their new roles and their performance relative to the other named executive officers. The chart below sets forth each named executive officer participant’s actual IPF and shows that the average did not exceed the maximum average IPF of 1.60.
| | | | |
Named Executive Officer | | Fiscal 2018 Individual Performance Factor | |
Charles H. Robbins | | | 1.70 | |
Kelly A. Kramer | | | 1.70 | |
David Goeckeler | | | 1.70 | |
Maria Martinez | | | 1.45 | |
Gerri Elliott | | | 1.45 | |
The approved IPFs did not significantly increase the EIP payouts above the formula determined IPF.
| | | | | | | | | | | | | | | | | | | | |
Named Executive Officer | | Base Salary | | | Target Award Percentage | | | Company Performance Factor | | | Individual Performance Factor | | | EIP Payment | |
Charles H. Robbins | | $ | 1,230,907 | | | | 225 | % | | | 1.06 | | | | 1.70 | | | $ | 4,990,711 | |
Kelly A. Kramer | | $ | 763,434 | | | | 135 | % | | | 1.06 | | | | 1.70 | | | $ | 1,857,206 | |
David Goeckeler | | $ | 749,501 | | | | 135 | % | | | 1.06 | | | | 1.70 | | | $ | 1,823,312 | |
Maria Martinez | | $ | 193,050 | | | | 135 | % | | | 1.06 | | | | 1.45 | | | $ | 400,569 | |
Gerri Elliott | | $ | 186,000 | | | | 135 | % | | | 1.06 | | | | 1.45 | | | $ | 385,941 | |
Named Executive Officer New Hire Compensation
In March 2018, the Compensation Committee approved new hire cash bonus payments and equity grants for Ms. Martinez, our new Executive Vice President and Chief Customer Experience Officer, and Ms. Elliott, our new Executive Vice President and Chief Sales and Marketing Officer. These new officers fill critical roles on Cisco’s Executive Leadership team to help Cisco achieve its strategic priorities.
Cisco has been undergoing a multi-year transition to sell more software and subscriptions while remaining focused on delivering the highest value to our customers and shareholders. Given the needs and scale of this transformation, we required highly talented leaders with skills that complemented our existing Executive Leadership team.
Ms. Martinez and Ms. Elliott both bring a wealth of software and subscription experience, and have demonstrated their ability to execute in highly complex environments. They have proven track records at large companies such as Microsoft, Salesforce.com, IBM and Juniper in building successful “sales go to market” models and driving software adoption, renewal and expansion. We believe their vast experience across software, networking, services and customer success are quite rare, and a powerful combination in helping to drive our transition to more software and subscription offerings across our entire portfolio.
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