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| Energy Drink Category in Value $ Vol $ Vol Year Ago $ % vs Year Ago $ vs Year Ago $ Share $ Share vs Year Ago TNA TOTAL NON-ALCOHOL ENERGY 1,771,812,300 1,541,881,095 14.9% 229,931,205 100.0% 0.0 1 TOTAL RED BULL 579,877,685 501,711,648 15.6% 78,166,037 32.7% 0.2 2 TOTAL MONSTER 511,243,556 418,583,980 22.1% 92,659,576 28.9% 1.7 3 TOTAL 5-HOUR ENERGY 193,732,236 164,860,247 17.5% 28,871,989 10.9% 0.2 4 TOTAL ROCKSTAR 177,107,574 150,517,048 17.7% 26,590,526 10.0% 0.2 5 TOTAL AMP 80,927,548 85,751,295 -5.6% (4,823,747) 4.6% (1.0) 6 TOTAL NOS 57,843,182 54,327,456 6.5% 3,515,726 3.3% (0.3) 7 TOTAL STARBUCKS COFFEE 50,611,648 43,384,266 16.7% 7,227,382 2.9% 0.0 8 TOTAL FULL THROTTLE 31,855,877 34,671,847 -8.1% (2,815,970) 1.8% (0.5) 9 TOTAL VENOM 10,143,938 12,500,721 -18.9% (2,356,783) 0.6% (0.2) 10 TOTAL XYIENCE XENERGY 8,107,002 6,677,678 21.4% 1,429,324 0.5% 0.0 All Other 70,362,054 68,894,909 2.1% 1,467,145 4.0% (0.5) Source: AC Nielsen 13 Weeks Ending 11/19/11 - All Outlets Combined [Convenience, Grocery, Drug and Mass (excluding Wal Mart)] All Outlets Combined Snapshot Total US AOC Conv Food Drug Mass excl WM |