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| Monster is leading growth in the Energy Category, up +9.4% vs Total NA Energy +6.1%. Monster has gained 1.1 share points, to become the #1 brand in the Category with 35.2% $ Share. Both NOS and Full Throttle are also showing strong sales momentum versus previous year. Brand Performance - Total U.S. All Channels/Dollars AMC Conv Food Drug Mass incl WM $ Vol $ Vol Year Ago $ % ? vs Year Ago $ ? vs Year Ago $ Share $ Share ? vs Year Ago TNA TOTAL NON-ALCOHOL ENERGY 2,552,615,808 2,405,944,156 6.1% 146,671,652 100.0% 0.0 1 TOTAL MONSTER 898,976,294 821,511,634 9.4% 77,464,660 35.2% 1.1 2 TOTAL RED BULL 879,870,751 822,769,471 6.9% 57,101,280 34.5% 0.3 3 TOTAL 5-HOUR ENERGY 238,834,680 252,818,820 -5.5% (13,984,140) 9.4% (1.2) 4 TOTAL ROCKSTAR 177,496,941 189,060,553 -6.1% (11,563,612) 7.0% (0.9) 5 TOTAL NOS 93,383,687 67,560,437 38.2% 25,823,250 3.7% 0.9 6 TOTAL STARBUCKS COFFEE 80,102,698 63,996,628 25.2% 16,106,070 3.1% 0.5 7 TOTAL AMP 51,345,650 57,554,385 -10.8% (6,208,735) 2.0% (0.4) 8 TOTAL MOUNTAIN DEW KICKSTART 50,783,318 33,140,464 53.2% 17,642,854 2.0% 0.6 9 TOTAL FULL THROTTLE 29,997,375 28,218,057 6.3% 1,779,318 1.2% 0.0 10 TOTAL PRIVATE LABEL 12,140,930 13,241,095 -8.3% (1,100,165) 0.5% (0.1) All Other 39,683,484 56,072,612 -29.2% (16,389,128) 1.6% (0.8) Source: AC Nielsen 13 Weeks Ending 12/27/14 - All Measured Channels [Convenience, Grocery, Drug and Mass (including Wal Mart)] All Measured Channels Snapshot |