Monster Beverage (MNST) 10-K 2 Mar 15 2014 FY Annual report Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	12 Months Ended
	Dec. 31, 2014	Feb. 17, 2015	Jun. 30, 2014
Document and Entity Information
Entity Registrant Name	Monster Beverage Corp
Entity Central Index Key	865752
Document Type	10-K
Document Period End Date	31-Dec-14
Amendment Flag	FALSE
Current Fiscal Year End Date	-19
Entity Well-known Seasoned Issuer	Yes
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Filer Category	Large Accelerated Filer
Entity Public Float			$10,745,367,329
Entity Common Stock, Shares Outstanding		170,016,322
Document Fiscal Year Focus	2014
Document Fiscal Period Focus	FY

CONDENSED_CONSOLIDATED_BALANCE

CONDENSED CONSOLIDATED BALANCE SHEETS (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
CURRENT ASSETS:
Cash and cash equivalents	$370,323	$211,349
Short-term investments	781,134	402,247
Accounts receivable, net	280,203	291,638
Distributor receivables	552	4,542
Inventories	174,573	221,449
Prepaid expenses and other current assets	19,673	21,376
Intangibles held-for-sale	18,079
Prepaid income taxes	8,617	9,518
Deferred income taxes	40,275	20,924
Total current assets	1,693,429	1,183,043
INVESTMENTS	42,940	9,792
PROPERTY AND EQUIPMENT, net	90,156	88,143
DEFERRED INCOME TAXES	54,106	63,611
INTANGIBLES, net	50,748	65,774
OTHER ASSETS	7,496	10,146
Total Assets	1,938,875	1,420,509
CURRENT LIABILITIES:
Accounts payable	127,641	119,376
Accrued liabilities	40,271	59,113
Accrued promotional allowances	114,047	99,470
Deferred revenue	49,926	13,832
Accrued compensation	17,983	14,864
Income taxes payable	5,848	9,359
Total current liabilities	355,716	316,014
DEFERRED REVENUE	68,009	112,216
COMMITMENTS AND CONTINGENCIES (Note 10)
STOCKHOLDERS' EQUITY:
Common stock - $0.005 par value; 240,000 shares authorized; 207,004 shares issued and 167,722 outstanding as of December 31, 2014; 206,014 shares issued and 166,822 outstanding as of December 31, 2013	1,035	1,030
Additional paid-in capital	426,145	368,069
Retained earnings	2,330,510	1,847,325
Accumulated other comprehensive loss	-11,453	-1,233
Common stock in treasury, at cost; 39,282 and 39,192 shares as of December 31, 2014 and 2013, respectively	-1,231,087	-1,222,912
Total stockholders' equity	1,515,150	992,279
Total Liabilities and Stockholders' Equity	$1,938,875	$1,420,509

CONDENSED_CONSOLIDATED_BALANCE1

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, except Per Share data, unless otherwise specified
CONDENSED CONSOLIDATED BALANCE SHEETS
Common stock, par value (in dollars per share)	$0.01	$0.01
Common stock, shares authorized	240,000	240,000
Common stock, shares issued	207,004	206,014
Common stock, shares outstanding	167,722	166,822
Common stock in treasury, shares	39,282	39,192

CONDENSED_CONSOLIDATED_STATEME

CONDENSED CONSOLIDATED STATEMENTS OF INCOME (USD $)	12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
NET SALES	$2,464,867	$2,246,428	$2,060,702
COST OF SALES	1,125,057	1,073,497	995,046
GROSS PROFIT	1,339,810	1,172,931	1,065,656
OPERATING EXPENSES	592,305	600,015	515,033
OPERATING INCOME	747,505	572,916	550,623
OTHER INCOME (EXPENSE):
Interest and other (expense) income, net	-1,676	-11,737	-2,256
(Loss) gain on investments and put option, net (Note 2)	-41	2,715	787
Total other (expense) income	-1,717	-9,022	-1,469
INCOME BEFORE PROVISION FOR INCOME TAXES	745,788	563,894	549,154
PROVISION FOR INCOME TAXES	262,603	225,233	209,134
NET INCOME	$483,185	$338,661	$340,020
NET INCOME PER COMMON SHARE:
Basic (in dollars per share)	$2.89	$2.03	$1.96
Diluted (in dollars per share)	$2.77	$1.95	$1.86
WEIGHTED AVERAGE NUMBER OF SHARES OF COMMON STOCK AND COMMON STOCK EQUIVALENTS:
Basic (in shares)	167,257	166,679	173,712
Diluted (in shares)	174,285	173,387	183,083

CONDENSED_CONSOLIDATED_STATEME1

CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
Net income, as reported	$483,185	$338,661	$340,020
Other comprehensive (loss) income:
Change in foreign currency translation adjustment	-10,220	-1,782	2,096
Available-for-sale investments:
Reclassification adjustment for net gains included in net income		-1,525	1,525
Net change in available-for-sale investments		-1,525	1,525
Other comprehensive (loss) income	-10,220	-3,307	3,621
Comprehensive income	$472,965	$335,354	$343,641

CONSOLIDATED_STATEMENTS_OF_STO

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (USD $)	Common stock	Additional Paid-in Capital	Retained Earnings	Accumulated Other Comprehensive Income (Loss)	Treasury stock	Total
In Thousands, except Share data, unless otherwise specified
Balance at Dec. 31, 2011	$994	$229,301	$1,168,644	($1,547)	($418,234)	$979,158
Balance (in shares) at Dec. 31, 2011	198,729,000				-24,452,000
Increase (Decrease) in Stockholders' Equity
Stock-based compensation		28,007				28,007
Exercise of stock options	25	10,989				11,014
Exercise of stock options (in shares)	5,030,000
Excess tax benefits from share based payment arrangements		19,656				19,656
Repurchase of common stock					-737,079	-737,079
Repurchase of common stock (in shares)					-13,531,000
Foreign currency translation				2,096		2,096
Reclassification adjustment for net gains included in net income				1,525		1,525
Net income			340,020			340,020
Balance at Dec. 31, 2012	1,019	287,953	1,508,664	2,074	-1,155,313	644,397
Balance (in shares) at Dec. 31, 2012	203,759,000				-37,983,000
Increase (Decrease) in Stockholders' Equity
Stock-based compensation		28,528				28,528
Exercise of stock options	11	21,240				21,251
Exercise of stock options (in shares)	2,255,000
Excess tax benefits from share based payment arrangements		30,348				30,348
Repurchase of common stock					-67,599	-67,599
Repurchase of common stock (in shares)					-1,209,000
Foreign currency translation				-1,782		-1,782
Reclassification adjustment for net gains included in net income				-1,525		-1,525
Net income			338,661			338,661
Balance at Dec. 31, 2013	1,030	368,069	1,847,325	-1,233	-1,222,912	992,279
Balance (in shares) at Dec. 31, 2013	206,014,000				-39,192,000
Increase (Decrease) in Stockholders' Equity
Stock-based compensation		28,989				28,989
Exercise of stock options	5	17,163				17,168
Exercise of stock options (in shares)	990,000
Excess tax benefits from share based payment arrangements		11,924				11,924
Repurchase of common stock					-8,175	-8,175
Repurchase of common stock (in shares)					-90,000
Foreign currency translation				-10,220		-10,220
Net income			483,185			483,185
Balance at Dec. 31, 2014	$1,035	$426,145	$2,330,510	($11,453)	($1,231,087)	$1,515,150
Balance (in shares) at Dec. 31, 2014	207,004,000				-39,282,000

CONDENSED_CONSOLIDATED_STATEME2

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income	$483,185	$338,661	$340,020
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	25,651	22,762	20,562
Loss (gain) on disposal of property and equipment	-408	506	25
Stock-based compensation	28,552	28,764	28,413
Loss on put option	842	838	1,111
Gain on investments, net	-801	-3,553	-1,897
Deferred income taxes	-9,846	-7,074	-2,460
Tax benefit from exercise of stock options	-11,924	-30,348	-19,656
Effect on cash of changes in operating assets and liabilities:
Accounts receivable	-14,290	-42,901	-17,782
Distributor receivables	4,580	-7,382	3
Inventories	42,763	-21,552	-47,568
Prepaid expenses and other current assets	888	-4,501	-4,523
Prepaid income taxes	157	24,008	-33,210
Accounts payable	11,282	-8,204	3,659
Accrued liabilities	3,019	2,265	6,458
Accrued promotional allowances	20,530	8,932	2,723
Accrued distributor terminations	-2,338	1,552	794
Accrued compensation	3,394	1,970	2,498
Income taxes payable	8,438	34,308	14,165
Deferred revenue	-8,107	2,982	-5,659
Net cash provided by operating activities	585,567	342,033	287,676
CASH FLOWS FROM INVESTING ACTIVITIES:
Maturities of held-to-maturity investments	710,294	256,843	841,576
Sales of available-for-sale investments		5,793	68,451
Sales of trading investments	13,075	2,250	17,050
Purchases of held-to-maturity investments	-1,130,601	-557,419	-597,155
Purchases of available-for-sale investments	-4,001		-9,502
Purchases of property and equipment	-27,952	-40,762	-42,935
Proceeds from sale of property and equipment	963	9,022	288
Additions to intangibles	-3,411	-11,175	-6,301
(Increase) decrease in other assets	1,230	-4,360	377
Net cash (used in) provided by investing activities	-440,403	-339,808	271,849
CASH FLOWS FROM FINANCING ACTIVITIES:
Principal payments on debt	-1,619	-1,887	-2,076
Tax benefit from exercise of stock options	11,924	30,348	19,656
Issuance of common stock	17,168	21,252	11,015
Purchases of common stock held in treasury	-8,175	-67,599	-727,670
Net cash provided by (used in) financing activities	19,298	-17,886	-699,075
Effect of exchange rate changes on cash and cash equivalents	-5,488	4,496	2,733
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS	158,974	-11,165	-136,817
CASH AND CASH EQUIVALENTS, beginning of year	211,349	222,514	359,331
CASH AND CASH EQUIVALENTS, end of year	370,323	211,349	222,514
Cash paid during the period for:
Interest	34	49	48
Income taxes	$267,251	$174,278	$230,221

CONSOLIDATED_STATEMENTS_OF_CAS

CONSOLIDATED STATEMENTS OF CASH FLOWS NON-CASH SUPPLEMENTAL DATA (USD $)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
CONSOLIDATED STATEMENTS OF CASH FLOWS NON-CASH SUPPLEMENTAL DATA
Capital leases for the acquisition of promotional vehicles	$0.80	$2.60	$1.50
Accounts payable for property and equipment purchases	0.7	0.1	0.4
Accounts payable for treasury stock purchases			$9.40

ORGANIZATION_AND_SUMMARY_OF_SI

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	12 Months Ended
	Dec. 31, 2014
BASIS OF PRESENTATION
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	1.ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Organization – Monster Beverage Corporation (the “Company”, “Monster”, “Hansen” or “Hansen Beverage Company”) was incorporated in Delaware on April 25, 1990. The Company is a holding company and has no operating business except through its consolidated subsidiaries.
	Nature of Operations – The Company develops, markets, sells and distributes “alternative” beverage category beverages primarily under the following brand names: Monster Energy®, Monster Rehab®, Monster Energy Extra Strength Nitrous Technology®, Java Monster®, Muscle Monster®, Punch Monster®, Juice Monster™, Peace Tea®, Hansen’s®, Hansen’s Natural Cane Soda®, Junior Juice®, Blue Sky® and Hubert’s®. The “alternative” beverage category combines non-carbonated ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks, and single-serve still water (flavored, unflavored and enhanced) with “new age” beverages, including sodas that are considered natural, sparkling juices and flavored sparkling beverages.
	Acquisitions and Divestitures – On August 14, 2014, the Company and The Coca-Cola Company (“TCCC”) entered into definitive agreements for a long-term strategic relationship in the global energy drink category (the “TCCC Transaction”). In the TCCC Transaction, the Company, New Laser Corporation, a wholly owned subsidiary of the Company (“NewCo”), New Laser Merger Corp., a wholly owned subsidiary of NewCo (“Merger Sub”), TCCC and European Refreshments, an indirect wholly owned subsidiary of TCCC, entered into a transaction agreement, and the Company, TCCC and NewCo entered into an asset transfer agreement (together, the “TCCC Transaction Agreements”). Pursuant to the TCCC Transaction Agreements, the Company will reorganize into a new holding company by merging Merger Sub into the Company, with the Company surviving as a wholly owned subsidiary of NewCo.  In the merger, each outstanding share of the Company’s common stock will be converted into one share of NewCo’s common stock.
	Subject to the terms and conditions of the TCCC Transaction Agreements, upon the closing of the TCCC Transaction, (1) NewCo will issue to TCCC newly issued shares of common stock representing approximately 16.7% of the total number of shares of issued and outstanding NewCo common stock (after giving effect to the new issuance) and TCCC will have the right to nominate two (reduced to one upon the earlier of (i) 36 months after the closing of the TCCC Transaction and (ii) TCCC’s equity interest in NewCo exceeding 20% of the outstanding shares of NewCo common stock) individuals to NewCo’s Board of Directors, (2) TCCC will transfer its global energy drink business (including the NOS®, Full Throttle®, Burn®, Mother®, Play® and Power Play®, and Relentless® brands) to NewCo, and the Company will transfer its non-energy drink business (including the Hansen’s® Natural Sodas, Peace Tea®, Hubert’s® Lemonade and Hansen’s® Juice Products) to TCCC, (3) the Company and TCCC will amend their current distribution coordination agreements, which will contemplate expanding distribution of the Company’s products into additional territories pursuant to long-term distribution agreements with TCCC’s network of owned or controlled bottlers/distributors and independent bottling and distribution partners, and (4) TCCC will make a net cash payment of $2.15 billion to the Company (up to $625.0 million of which will be held in escrow, subject to release upon achievement of milestones relating to the transfer of distribution rights).
	The waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 with respect to the TCCC Transaction expired on October 15, 2014, and all necessary approvals or consents from foreign antitrust authorities have been obtained. The closing of the transaction is subject to customary closing conditions and is expected to close in the second quarter of 2015.
	Basis of Presentation – The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and include the accounts of the Company and its consolidated subsidiaries.
	Principles of Consolidation – The Company consolidates all entities that it controls by ownership of a majority voting interest. All intercompany balances and transactions have been eliminated in consolidation.
	Cash and Cash Equivalents – The Company considers all highly liquid investments with an original maturity of three months or less from date of purchase to be cash equivalents. Throughout the year, the Company has had amounts on deposit at financial institutions that exceed the federally insured limits. The Company has not experienced any loss as a result of these deposits and does not expect to incur any losses in the future.
	Investments – The Company’s investments in debt securities are classified as either held-to-maturity, available-for-sale or trading, in accordance with Financial Accounting Standards Board (the “FASB”) Accounting Standards Codification (“ASC”) 320. Held-to-maturity securities are those securities that the Company has the positive intent and ability to hold until maturity. Trading securities are those securities that the Company intends to sell in the near term. All other securities not included in the held-to-maturity or trading category are classified as available-for-sale. Held-to-maturity securities are recorded at amortized cost which approximates fair market value. Trading securities are carried at fair value with unrealized gains and losses charged to earnings. Available-for-sale securities are carried at fair value with unrealized gains and losses recorded within accumulated other comprehensive income (loss) as a separate component of stockholders’ equity. ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs, where available (see Note 3). Under ASC 320-10-35, a security is considered to be other-than-temporarily impaired if the present value of cash flows expected to be collected are less than the security’s amortized cost basis (the difference being defined as the “Credit Loss”) or if the fair value of the security is less than the security’s amortized cost basis and the investor intends, or will be required, to sell the security before recovery of the security’s amortized cost basis. If an other-than-temporary impairment exists, the charge to earnings is limited to the amount of Credit Loss if the investor does not intend to sell the security, and will not be required to sell the security, before recovery of the security’s amortized cost basis. Any remaining difference between fair value and amortized cost is recognized in other comprehensive income (loss), net of applicable taxes. The Company evaluates whether the decline in fair value of its investments is other-than-temporary at each quarter-end. This evaluation consists of a review by management, and includes market pricing information and maturity dates for the securities held, market and economic trends in the industry and information on the issuer’s financial condition and, if applicable, information on the guarantors’ financial condition. Factors considered in determining whether a loss is temporary include the length of time and extent to which the investment’s fair value has been less than its cost basis, the financial condition and near-term prospects of the issuer and guarantors, including any specific events which may influence the operations of the issuer and our intent and ability to retain the investment for a reasonable period of time sufficient to allow for any anticipated recovery of fair value.
	Accounts Receivable – The Company evaluates the collectability of its trade accounts receivable based on a number of factors. In circumstances where the Company becomes aware of a specific customer’s inability to meet its financial obligations to the Company, a specific reserve for bad debts is estimated and recorded, which reduces the recognized receivable to the estimated amount the Company believes will ultimately be collected. In addition to specific customer identification of potential bad debts, bad debt charges are recorded based on the Company’s recent loss history and an overall assessment of past due trade accounts receivable outstanding.  In accordance with ASC 210-20-45, in its consolidated balance sheets, the Company has presented accounts receivable, net of promotional allowances, only for those customers that it allows net settlement. All other accounts receivable and related promotional allowances are shown on a gross basis.
	Inventories – Inventories are valued at the lower of first-in, first-out, cost or market value (net realizable value).
	Property and Equipment – Property and equipment are stated at cost.  Depreciation of furniture and fixtures, office and computer equipment, computer software, equipment, and vehicles is based on their estimated useful lives (three to ten years) and is calculated using the straight-line method. Amortization of leasehold improvements is based on the lesser of their estimated useful lives or the terms of the related leases and is calculated using the straight-line method. Normal repairs and maintenance costs are expensed as incurred. Expenditures that materially increase values or extend useful lives are capitalized. The related costs and accumulated depreciation of disposed assets are eliminated and any resulting gain or loss on disposition is included in net income.
	Intangibles – Intangibles are comprised primarily of trademarks that represent the Company’s exclusive ownership of the Monster Energy®,[See the EDGAR filing for referenced graphic (or) image.]®, Monster Rehab®, Java Monster®, Unleash the Beast®, Punch Monster®, Juice Monster™, Peace Tea®, Hansen’s®, Blue Sky® and the Junior Juice® trademarks, all used in connection with the manufacture, sale and distribution of supplements and beverages. The Company also owns in its own right a number of other trademarks in the United States, as well as in a number of countries around the world. In accordance with ASC 350, intangible assets with indefinite lives are not amortized but instead are measured for impairment at least annually, or when events indicate that an impairment exists. The Company calculates impairment as the excess of the carrying value of its indefinite-lived assets over their estimated fair value. If the carrying value exceeds the estimate of fair value a write-down is recorded. The Company amortizes its trademarks with finite useful lives over their respective useful lives, which range from 1 to 25 years. For the fiscal years ended December 31, 2014, 2013 and 2012, there were no impairments recorded.
	Long-Lived Assets – Management regularly reviews property and equipment and other long-lived assets, including certain definite-lived intangible assets, for possible impairment. This review occurs annually, or more frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable.  If there is indication of impairment, management then prepares an estimate of future cash flows (undiscounted and without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its estimated fair value. The fair value is estimated using the present value of the future cash flows discounted at a rate commensurate with management’s estimates of the business risks. Preparation of estimated expected future cash flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected future conditions. For the fiscal years ended December 31, 2014, 2013 and 2012, there were no impairment indicators identified. Long-lived assets held for sale are recorded at the lower of their carrying amount or fair value less cost to sell.
	Foreign Currency Translation and Transactions – The accounts of the Company’s foreign subsidiaries are translated in accordance with ASC 830. Foreign currency transaction gains and losses are recognized in interest and other income, net, at the time they occur. Net foreign currency exchange gains or losses resulting from the translation of assets and liabilities of foreign subsidiaries whose functional currency is not the U.S. dollar are recorded as a part of accumulated other comprehensive (loss) income in stockholders’ equity. Unrealized foreign currency exchange gains and losses on certain intercompany transactions that are of a long-term investment nature (i.e., settlement is not planned or anticipated in the foreseeable future) are also recorded in accumulated other comprehensive (loss) income in stockholders’ equity. During the year ended December 31, 2014, we entered into forward currency exchange contracts with financial institutions to create an economic hedge to specifically manage a portion of the foreign exchange risk exposure associated with certain consolidated subsidiaries non-functional currency denominated assets and liabilities. All foreign currency exchange contracts entered into by us as of December 31, 2014 have terms of one month or less. We do not enter into forward currency exchange contracts for speculation or trading purposes.
	We have not designated our foreign currency exchange contracts as hedge transactions under ASC 815. Therefore, gains and losses on our foreign currency exchange contracts are recognized in interest and other (expense) income, net, in the consolidated statements of income, and are largely offset by the changes in the fair value of the underlying economically hedged item. For the years ended December 31, 2014, 2013 and 2012, aggregate foreign currency transaction losses, including the gains or losses on forward currency exchange contracts, amounted to $3.4 million, $12.9 million and $3.7 million, respectively, and have been recorded in other (expense) income in the accompanying consolidated statements of income.
	Revenue Recognition – The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable and collectability is reasonably assured. Generally, ownership of and title to the Company’s products passes to customers upon delivery of the products to customers.  Certain of the Company’s distributors may also perform a separate function as a co-packer on the Company’s behalf. In such cases, ownership of and title to the Company’s products that are co-packed on the Company’s behalf by those co-packers who are also distributors, passes to such distributors when the Company is notified by them that they have taken transfer or possession of the relevant portion of the Company’s finished goods. Net sales have been determined after deduction of promotional and other allowances in accordance with ASC 605-50. The Company’s promotional and other allowances are calculated based on various programs with its distributors and retail customers, and accruals are established during the year for the anticipated liabilities. These accruals are based on agreed upon terms as well as the Company’s historical experience with similar programs and require management’s judgment with respect to estimating consumer participation and/or distributor and retail customer performance levels. Differences between such estimated expense and actual expenses for promotional and other allowance costs have historically been insignificant and are recognized in earnings in the period such differences are determined. Amounts received pursuant to new and/or amended distribution agreements entered into with certain distributors, relating to the costs associated with terminating the Company’s prior distributors, are accounted for as revenue ratably over the anticipated life of the respective distribution agreement, generally 20 years.
	Management believes that adequate provision has been made for cash discounts, returns and spoilage based on the Company’s historical experience.
	Cost of Sales – Cost of sales consists of the costs of raw materials utilized in the manufacture of products, co-packing fees, repacking fees, in-bound freight charges, as well as certain internal transfer costs, warehouse expenses incurred prior to the manufacture of the Company’s finished products and certain quality control costs. Raw materials account for the largest portion of the cost of sales.  Raw materials include cans, bottles, other containers, flavors, ingredients and packaging materials.
	Operating Expenses – Operating expenses include selling expenses such as distribution expenses to transport products to customers and warehousing expenses after manufacture, as well as expenses for advertising, sampling and in-store demonstration costs, costs for merchandise displays, point-of-sale materials and premium items, sponsorship expenses, other marketing expenses and design expenses.  Operating expenses also include such costs as payroll costs, travel costs, professional service fees including legal fees, termination payments made to certain of the Company’s prior distributors, depreciation and other general and administrative costs.
	Freight-Out Costs – For the years ended December 31, 2014, 2013 and 2012, freight-out costs amounted to $92.7 million, $84.0 million and $76.1 million, respectively, and have been recorded in operating expenses in the accompanying consolidated statements of income.
	Advertising and Promotional Expenses – The Company accounts for advertising production costs by expensing such production costs the first time the related advertising takes place. A significant amount of the Company’s promotional expenses result from payments under endorsement and sponsorship contracts. Accounting for endorsement and sponsorship payments is based upon specific contract provisions. Generally, endorsement and sponsorship payments are expensed on a straight-line basis over the term of the contract after giving recognition to periodic performance compliance provisions of the contracts. Advertising and promotional expenses, including but not limited to production costs, amounted to $171.5 million, $181.8 million and $165.4 million for the years ended December 31, 2014, 2013 and 2012, respectively. Advertising and promotional expenses are included in operating expenses in the accompanying consolidated statements of income.
	Income Taxes – The Company utilizes the liability method of accounting for income taxes as set forth in ASC 740. Under the liability method, deferred taxes are determined based on the temporary differences between the financial statement and tax basis of assets and liabilities using tax rates expected to be in effect during the years in which the basis differences reverse. A valuation allowance is recorded when it is more likely than not that some of the deferred tax assets will not be realized. In determining the need for valuation allowances the Company considers projected future taxable income and the availability of tax planning strategies. If in the future the Company determines that it would not be able to realize its recorded deferred tax assets, an increase in the valuation allowance would be recorded, decreasing earnings in the period in which such determination is made.
	The Company assesses its income tax positions and records tax benefits for all years subject to examination based upon the Company’s evaluation of the facts, circumstances and information available at the reporting date. For those tax positions where there is a greater than 50% likelihood that a tax benefit will be sustained, the Company has recorded the largest amount of tax benefit that may potentially be realized upon ultimate settlement with a taxing authority that has full knowledge of all relevant information. For those income tax positions where there is less than 50% likelihood that a tax benefit will be sustained, no tax benefit has been recognized in the financial statements.
	Stock-Based Compensation – The Company accounts for stock-based compensation under the provisions of ASC 718.  The Company records compensation expense for employee stock options based on the estimated fair value of the options on the date of grant using the Black-Scholes-Merton option pricing formula. The Company records compensation expense for non-employee stock options based on the estimated fair value of the options as of the earlier of (1) the date at which a commitment for performance by the non-employee to earn the stock option is reached or (2) the date at which the non-employee’s performance is complete, using the Black-Scholes-Merton option pricing formula. Stock-based compensation cost for restricted stock awards and restricted stock units is measured based on the closing fair market value of the Company’s common stock at the date of grant. In the event that the Company has the option and intent to settle a restricted stock unit in cash, the award is classified as a liability and revalued at each balance sheet date. (See Note 13).
	Net Income Per Common Share – In accordance with ASC 260, net income per common share, on a basic and diluted basis, is presented for all periods.  Basic net income per share is computed by dividing net income by the weighted average number of common shares outstanding during each period. Diluted net income per share is computed by dividing net income by the weighted average number of common and dilutive common equivalent shares outstanding. The calculation of common equivalent shares assumes the exercise of dilutive stock options, net of assumed treasury share repurchases at average market prices, as applicable.
	Concentration of Risk – Certain of the Company’s products utilize components (raw materials and/or co-packing services) from a limited number of sources. A disruption in the supply of such components could significantly affect the Company’s revenues from those products, as alternative sources of such components may not be available at commercially reasonable rates or within a reasonably short time period. The Company continues to take steps on an ongoing basis to secure the availability of alternative sources for such components and minimize the risk of any disruption in production.
	Coca-Cola Refreshments USA, Inc. (“CCR”), a customer of the Direct Store Delivery segment (“DSD”) with sales within specific markets in the United States and Canada, accounted for approximately 29%, 29% and 28% of the Company’s net sales for the years ended December 31, 2014, 2013 and 2012, respectively.
	Credit Risk – The Company sells its products nationally and internationally, primarily to full service beverage distributors, retail grocery and specialty chains, wholesalers, club stores, drug chains, mass merchandisers, convenience chains, health food distributors and food service customers. The Company performs ongoing credit evaluations of its customers and generally does not require collateral. The Company maintains reserves for estimated credit losses, and historically, such losses have been within management’s expectations.
	Fair Value of Financial Instruments – The carrying value of the Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable and accrued liabilities, approximate fair value due to the relatively short maturity of the respective instruments.
	Use of Estimates – The preparation of the consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from those estimates.
	Recent Accounting Pronouncements – In September 2014, the Company elected to early adopt FASB ASU No. 2014-08, “Presentation of Financial Statements and Property, Plant, and Equipment - Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity”.  ASU 2014-08 provides new guidance related to the definition of a discontinued operation and requires new disclosures of both discontinued operations and certain other disposals that do not meet the definition of a discontinued operation. The adoption of ASU 2014-08 did not have a material impact on the Company’s financial position, results of operations or liquidity.
	In June 2014, the FASB issued ASU No. 2014-12, “Compensation—Stock Compensation (Topic 718): Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period (a consensus of the FASB Emerging Issues Task Force)”.  ASU 2014-12 clarifies that a performance target that affects vesting and that could be achieved after the requisite service period be treated as a performance condition. A reporting entity should apply existing guidance in Topic 718 as it relates to awards with performance conditions that affect vesting to account for such awards. As such, the performance target should not be reflected in estimating the grant-date fair value of the award. Compensation cost should be recognized in the period in which it becomes probable that the performance target will be achieved and should represent the compensation cost attributable to the period(s) for which the requisite service has already been rendered. ASU 2014-12 is effective for annual periods, and interim periods within those years, beginning after December 15, 2015. Early adoption is permitted. ASU 2014-12 may be applied either (a) prospectively to all awards granted or modified after the effective date or (b) retrospectively to all awards with performance targets that are outstanding as of the beginning of the earliest annual period presented in the financial statements and to all new or modified awards thereafter. The adoption of ASU 2014-12 is not expected to have a material impact on the Company’s financial position, results of operations or liquidity.
	In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers”, which supersedes previous revenue recognition guidance. ASU 2014-09 requires that a company recognize revenue at an amount that reflects the consideration to which the company expects to be entitled in exchange for transferring goods or services to a customer. In applying the new guidance, a company will (1) identify the contract(s) with a customer; (2) identify the performance obligations in the contract; (3) determine the transaction price; (4) allocate the transaction price to the contract’s performance obligations; and (5) recognize revenue when (or as) the entity satisfies a performance obligation. ASU 2014-09 is effective for reporting periods beginning after December 15, 2016 and can be adopted using either a full retrospective or modified approach. The Company is currently evaluating the impact of ASU 2014-09 on its financial position, results of operations and liquidity.

INVESTMENTS

INVESTMENTS	12 Months Ended
	Dec. 31, 2014
INVESTMENTS
INVESTMENTS
	2.INVESTMENTS
	The following table summarizes the Company’s investments at:
	December 31, 2014	Amortized Cost		Gross		Gross		Fair		Continuous		Continuous
				Unrealized		Unrealized		Value		Unrealized		Unrealized
				Holding		Holding				Loss Position		Loss Position
				Gains		Losses				less than 12		greater than 12
										Months		Months
	Held-to-Maturity
	Short-term:
	Commercial paper	$	19,482	$	-2	$	-	$	19,480	$	-	$	-
	Municipal securities	744,542		105		-		744,647		-		-
	U.S. Government Agencies	9,199		-1		-		9,198		-		-
	Lont-term:
	Municipal securities	42,940		10		-		42,950		-		-
	Available-for-sale
	Short-term:
	Variable rate demand notes	4,001		-		-		4,001		-		-
	Total	$	820,164	$	112	$	-	820,276		$	-	$	-
	Trading
	Short-term:
	Auction rate securities							3,910
	Long-term:
	Auction rate securities							-
	Total							$	824,186
	December 31, 2013	Amortized Cost		Gross		Gross		Fair		Continuous		Continuous
				Unrealized		Unrealized		Value		Unrealized		Unrealized
				Holding		Holding				Loss Position		Loss Position
				Gains		Losses				less than 12		greater than 12
										Months		Months
	Held-to-Maturity
	Short-term:
	Certificates of deposit	$	22,045	$	-	$	-	$	22,045	$	-	$	-
	Commercial paper	5,991		-		-		5,991		-		-
	Municipal securities	367,819		48		-		367,867		-		-
	Total	$	395,855	$	48	$	-	395,903		$	-	$	-
	Trading
	Short-term:
	Auction rate securities							6,392
	Long-term:
	Auction rate securities							9,792
	Total							$	412,087
	During the year ended December 31, 2014, realized gains or losses recognized on the sale of investments were not significant. During the year ended December 31, 2013, the Company recognized $2.5 million of realized gains on the sale of available-for-sale investments. Realized gains or losses on the sale of all other investments during the year ended December 31, 2013 were not significant. During the year ended December 31, 2012, realized gains or losses recognized on the sale of investments were not significant.
	The Company recognized a net gain through earnings on its trading securities as follows for the years ended:
		2014		2013		2012
	Gain (loss) on transfer from available-for-sale to trading	$	-	$	-	$	-
	Gain on trading securities sold	978		255		1,130
	(Loss) gain on trading securities held	-177		816		753
	Gain on trading securites	$	801	$	1,071	$	1,883
	The Company’s investments at December 31, 2014 and 2013 in certificates of deposit, commercial paper, municipal securities, U.S. government agency securities and/or variable rate demand notes (“VRSNs”) carried investment grade credit ratings. VRDNs are floating rate municipal bonds with embedded put options that allow the bondholder to sell the security at par plus accrued interest. All of the put options are secured by a pledged liquidity source. While they are classified as marketable investment securities, the put option allows the VRDNs to be liquidated at par on a same day, or more generally on a seven day, settlement basis. All of the Company’s investments at December 31, 2014 and 2013 in municipal, educational or other public body securities with an auction reset feature (“auction rate securities”) also carried investment grade credit ratings.
	The following table summarizes the underlying contractual maturities of the Company’s investments at:
		December 31, 2014				December 31, 2013
		Amortized Cost		Fair Value		Amortized Cost		Fair Value
	Less than 1 year:
	U.S. Treasuries	$	-	$	-	$	-	$	-
	Certificates of deposit	-		-		22,045		22,045
	Commercial paper	19,482		19,480		5,991		5,991
	Municipal securities	744,542		744,647		367,819		367,867
	U.S. government agency securities	9,199		9,198		-		-
	Due 1 -10 years:
	Municipal securities	42,940		42,950		-		-
	Due 11 - 20 years:
	Auction rate securities	3,910		3,910		11,102		11,102
	Due 21 - 30 years:
Variable rate demand notes	4,001		4,001		-		-
Auction rate securities	-		-		5,082		5,082
Total	$	824,074	$	824,186	$	412,039	$	412,087

FAIR_VALUE_OF_CERTAIN_FINANCIA

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES	12 Months Ended
	Dec. 31, 2014
FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES
FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES
	3.FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES
	ASC 820 provides a framework for measuring fair value and requires expanded disclosures regarding fair value measurements. ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs, where available. The three levels of inputs required by the standard that the Company uses to measure fair value are summarized below.
		·		Level 1: Quoted prices in active markets for identical assets or liabilities.
		·		Level 2: Observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the related assets or liabilities.
		·		Level 3: Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.
	ASC 820 requires the use of observable market inputs (quoted market prices) when measuring fair value and requires a Level 1 quoted price to be used to measure fair value whenever possible.
	The following tables present the Company’s held-to-maturity investments at amortized cost as well as the fair value of the Company’s financial assets that are recorded at fair value on a recurring basis, segregated among the appropriate levels within the fair value hierarchy at:
	December 31, 2014		Level 1			Level 2			Level 3		Total
	Cash		$	196,090		$	-		$	-	$	196,090
	Money market funds		106,928			-			-		106,928
	Certificates of deposit		-			-			-		-
	Commercial paper		-			19,482			-		19,482
	Municipal securities		-			854,787			-		854,787
	U.S. government agency securities		-			9,199			-		9,199
	Variable rate demand notes		-			4,001			-		4,001
	Auction rate securities		-			-			3,910		3,910
	Put option related to auction rate securities		-			-			250		250
	Foreign currency derivatives		-			(252		)	-		(252		)
	Total		$	303,018		$	887,217		$	4,160	$	1,194,395
	Amounts included in:
	Cash and cash equivalents		$	303,018		$	67,305		$	-	$	370,323
	Short-term investments		-			777,224			3,910		781,134
	Accounts receivable, net		-			83			-		83
	Investments		-			42,940			-		42,940
	Prepaid expenses and other current assets		-			-			250		250
	Other assets		-			-			-		-
	Accrued liabilities		-			(335		)	-		(335		)
	Total		$	303,018		$	887,217		$	4,160	$	1,194,395
	December 31, 2013		Level 1			Level 2			Level 3		Total
	Cash		$	139,300		$	-		$	-	$	139,300
	Money market funds		60,102			-			-		60,102
	Certificates of deposit		-			22,045			-		22,045
	Commercial paper		-			5,991			-		5,991
	Municipal securities		-			379,766			-		379,766
	Auction rate securities		-			-			16,184		16,184
	Put option related to auction rate securities		-			-			1,092		1,092
	Total		$	199,402		$	407,802		$	17,276	$	624,480
	Amounts included in:
	Cash and cash equivalents		$	199,402		$	11,947		$	-	$	211,349
	Short-term investments		-			395,855			6,392		402,247
	Investments		-			-			9,792		9,792
	Prepaid expenses and other current assets		-			-			486		486
	Other assets		-			-			606		606
	Total		$	199,402		$	407,802		$	17,276	$	624,480
	The majority of the Company’s short-term investments are classified within Level 1 or Level 2 of the fair value hierarchy.  The Company’s valuation of its Level 1 investments, which include money market funds, is based on quoted market prices in active markets for identical securities. The Company’s valuation of its Level 2 investments, which include certificates of deposit, commercial paper, municipal securities, U.S. government agency securities and VRDNs, is based on other observable inputs, specifically a market approach which utilizes valuation models, pricing systems, mathematical tools and other relevant information for the same or similar securities. The Company’s valuation of its Level 2 foreign exchange contracts is based on quoted market prices of the same or similar instruments, adjusted for counterparty risk. There were no transfers between Level 1 and Level 2 measurements during the year ended December 31, 2014 or the year ended December 31, 2013, and there were no changes in the Company’s valuation techniques.
	The Company’s Level 3 assets are comprised of auction rate securities and put options. The Company’s Level 3 valuation utilized a mark-to-model approach which included estimates for interest rates, timing and amount of cash flows, credit and liquidity premiums, as well as expected holding periods for the auction rate securities. These assumptions are typically volatile and subject to change as the underlying data sources and market conditions evolve. A significant change in any single input could have a significant valuation impact; however, no single input has a more significant impact on valuation than another. There were no changes in the Company’s valuation techniques of its Level 3 assets during the year ended December 31, 2014.
	The following table presents quantitative information related to the significant unobservable inputs utilized in the Company’s Level 3 recurring fair value measurements as of December 31, 2014.
			Valuation Technique		Unobservable Input		Range (Weighted-Average)
	Auction Rate Securities		Discounted cash flow		Maximum rate probability		1.37%-3.02% (2.58%)
					Principal returned probability		84.78%-94.07% (87.05%)
					Default probability		4.56%-12.21% (10.37%)
					Liquidity risk		2.50%-2.50% (2.50%)
					Recovery rate		60-60 (60)
	Put Options		Discounted cash flow		Counterparty risk		0.73%-0.79% (0.74%)
	At December 31, 2014, the Company held auction rate securities with a face value of $4.2 million (amortized cost basis of $3.9 million). A Level 3 valuation was performed on the Company’s auction rate securities as of December 31, 2014 resulting in a fair value of $3.9 million for the Company’s trading auction rate securities (after a $0.3 million impairment), which are included in short-term and long-term investments.
	In June 2011, the Company entered into an agreement (the “2011 ARS Agreement”), related to $24.5 million of par value auction rate securities (the “2011 ARS Securities”).  Under the 2011 ARS Agreement, the Company has the right to sell the 2011 ARS Securities including all accrued but unpaid interest thereon (the “2011 Put Option”) as follows: (i) on or after July 1, 2013, up to $1.0 million aggregate par value; (ii) on or after October 1, 2013, up to an additional $1.0 million aggregate par value; and (iii) in quarterly installments thereafter based on a formula of the then outstanding 2011 ARS Securities, as adjusted for normal market redemptions, with full sale rights available on or after April 1, 2016. The 2011 ARS Securities will continue to accrue interest until redeemed through the 2011 Put Option, or as determined by the auction process, or should the auction process fail, the terms outlined in the prospectus of the respective 2011 ARS Securities. Under the 2011 ARS Agreement, the Company has the obligation, should it receive written notification from the put issuer, to sell the 2011 ARS Securities at par plus all accrued but unpaid interest. During the year ended December 31, 2014, $6.2 million of 2011 ARS Securities were redeemed at par through the exercise of a portion of the 2011 Put Option and $6.9 million of 2011 ARS Securities were redeemed at par through normal market channels ($2.3 million, $1.3 million and $3.7 million of 2011 ARS Securities were redeemed at par through normal market channels during the years ended December 31, 2013, 2012 and 2011, respectively). The 2011 Put Option does not meet the definition of derivative instruments under ASC 815.  Therefore, the Company elected the fair value option under ASC 825-10 in accounting for the 2011 Put Option. As of December 31, 2014, the Company recorded $0.3 million as the fair market value of the 2011 Put Option, included in prepaid expenses and other current assets, as well as in other assets, in the consolidated balance sheet.
	The net effect of (i) the revaluation of the 2011 Put Option as of December 31, 2014; (ii) the redemption at par of certain 2011 ARS Securities; and (iii) the revaluation of the Company’s trading auction rate securities as of December 31, 2014 resulted in a loss of ($0.04) million, which is included in other (expense) income for the year ended December 31, 2014. The net effect of (i) the revaluation of the 2011 Put Option as of December 31, 2013; (ii) the redemption at par of certain 2011 ARS Securities; (iii) the revaluation of the Company’s trading auction rate securities as of December 31, 2013; and (iv) a recognized gain resulting from the redemption of previously other-than-temporary impaired securities; resulted in a gain of $2.7 million, which is included in other (expense) income for the year ended December 31, 2013.
	The following table provides a summary reconciliation of the Company’s financial assets that are recorded at fair value on a recurring basis using significant unobservable inputs (Level 3):
			December 31, 2014						December 31, 2013
			Auction			Put Options			Auction		Put Options
			Rate						Rate
			Securities						Securities
	Opening Balance		$	16,184		$	1,092		$	23,156	$	1,929
Transfers into Level 3		-			-			-		-
Transfers out of Level 3		-			-			-		-
Total gains (losses) for the period:
Included in earnings		801			-842			3,553		-837
Included in other comprehensive income		-			-			-2,482		-
Settlements		-13,075			-			-8,043		-
Closing Balance		$	3,910		$	250		$	16,184	$	1,092

DERIVATIVE_INSTRUMENTS_AND_HED

DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES	12 Months Ended
	Dec. 31, 2014
DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES
DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES
	4.DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES
	The Company is exposed to foreign currency exchange rate risks related primarily to its foreign business operations. During the year ended December 31, 2014, the Company entered into forward currency exchange contracts with financial institutions to create an economic hedge to specifically manage a portion of the foreign exchange risk exposure associated with certain consolidated subsidiaries’ non-functional currency denominated assets and liabilities. All foreign currency exchange contracts entered into by the Company as of December 31, 2014 have terms of one month or less. The Company does not enter into forward currency exchange contracts for speculation or trading purposes.
	The Company has not designated its foreign currency exchange contracts as hedge transactions under ASC 815. Therefore, gains and losses on the Company’s foreign currency exchange contracts are recognized in interest and other (expense) income, net, in the consolidated statements of income, and are largely offset by the changes in the fair value of the underlying economically hedged item.
	The notional amount and fair value of all outstanding foreign currency derivative instruments in the consolidated balance sheets consist of the following at:
		December 31, 2014
	Derivatives not designated as	Notional			Fair			Balance Sheet Location
	hedging instruments under	Amount			Value
	FASB ASC 815-20
	Assets:
	Foreign currency exchange contracts:
	Receive CAD/pay USD	$	19,940		$	83		Accounts receivable, net
	Liabilities:
	Foreign currency exchange contracts:
	Receive EUR/pay USD	$	13,265		$	-75		Accrued liabilities
	Receive USD/pay AUD	8,343			-48			Accrued liabilities
	Receive USD/pay JPY	10,620			-84			Accrued liabilities
	Receive USD/pay ZAR	14,760			-105			Accrued liabilities
	Receive USD/pay MXN	4,961			-11			Accrued liabilities
	Receive USD/pay CLP	2,685			-10			Accrued liabilities
	Receive USD/pay COP	2,845			-2			Accrued liabilities
	The Company had no foreign currency exchange contracts outstanding at December 31, 2013.
	The net gain on derivative instruments in the consolidated statements of income were as follows:
				Amount of gain
				recognized in income on
				derivatives
				Year ended
	Derivatives not designated as	Location of gain		December 31,			December 31,
	hedging instruments under	recognized in income on		2014			2013
	FASB ASC 815-20	derivatives
	Foreign currency exchange contracts	Interest and other income (expense), net		$	1,424		$	-

INVENTORIES

INVENTORIES	12 Months Ended
	Dec. 31, 2014
INVENTORIES
INVENTORIES
	5.INVENTORIES
	Inventories consist of the following at December 31:
		2014		2013
	Raw materials	$	59,938	$	68,088
	Finished goods	114,635		153,361
		$	174,573	$	221,449

PROPERTY_AND_EQUIPMENT_Net

PROPERTY AND EQUIPMENT, Net	12 Months Ended
	Dec. 31, 2014
PROPERTY AND EQUIPMENT, Net
PROPERTY AND EQUIPMENT, Net
	6.PROPERTY AND EQUIPMENT, Net
	Property and equipment consist of the following at December 31:
		2014		2013
	Land	$	6,792	$	5,382
	Leasehold improvements	2,796		2,222
	Furniture and fixtures	3,371		3,474
	Office and computer equipment	10,072		14,135
	Computer software	1,317		791
	Equipment	84,263		62,552
	Building	37,311		33,468
	Vehicles	27,813		30,442
		173,735		152,466
	Less: accumulated depreciation and amortization	-83,579		-64,323
		$	90,156	$	88,143

INTANGIBLES_Net

INTANGIBLES, Net	12 Months Ended
	Dec. 31, 2014
INTANGIBLES, Net
INTANGIBLES, Net
	7.INTANGIBLES, Net
	The following provides additional information concerning the Company’s intangibles as of December 31:
		2014		2013
	Amortizing intangibles	$	233	$	1,076
	Accumulated amortization	-50		-590
		183		486
	Non-amortizing intangibles	50,565		65,288
		$	50,748	$	65,774
	All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives ranging from one to 25 years (weighted-average life of 17 years). Total amortization expense recorded was $0.4 million, $0.05 million and $0.05 million for the years ended December 31, 2014, 2013 and 2012, respectively. As of December 31, 2014, future estimated amortization expense related to amortizing intangibles through the year ending December 31, 2019 is approximately $0.01 million per year. At December 31, 2014, $18.0 million of non-amortizing intangibles and $0.1 million of amortizing intangibles (net of accumulated amortization) are subject to divestiture under the TCCC Transaction and are included in intangibles held-for-sale in the accompanying consolidated balance sheet at December 31, 2014.

DISTRIBUTION_AGREEMENTS

DISTRIBUTION AGREEMENTS	12 Months Ended
	Dec. 31, 2014
DISTRIBUTION AGREEMENTS
DISTRIBUTION AGREEMENTS
	8.DISTRIBUTION AGREEMENTS
	Amounts received pursuant to new and/or amended distribution agreements entered into with certain distributors, relating to the costs associated with terminating agreements with the Company’s prior distributors, have been accounted for as deferred revenue in the accompanying consolidated balance sheets and are recognized as revenue ratably over the anticipated life of the respective distribution agreement, generally 20 years. Revenue recognized was $7.8 million, $8.4 million and $8.2 million for years ended December 31, 2014, 2013 and 2012, respectively.
	The Company incurred termination amounts (net of adjustments to estimated amounts previously accrued) to certain of its prior distributors amounting to a credit of ($0.2) million and an expense of $10.8 million and $1.5 million in aggregate for the years ended December 31, 2014, 2013 and 2012, respectively. Such termination amounts have been expensed in full and are included in operating expenses for the years ended December 31, 2014, 2013 and 2012.
	As part of the TCCC Transaction, the amended distribution coordination agreements to be entered into with TCCC will provide for the transition of third parties’ rights to distribute the Company’s products in most territories in the U.S. and Canada to members of TCCC’s distribution network, which consists of owned or controlled bottlers/distributors and independent bottling/distribution partners. On February 9, 2015 in accordance with its existing agreements with the applicable third-party distributors, the Company sent notices of termination to certain affected third-party distributors, including the majority of the Company’s Anheuser-Busch distributors (the “AB Distributors”) in the U.S., providing for the termination of their respective distribution agreements, to be effective at various dates beginning in March 2015.  The associated distribution rights will be transitioned to TCCC’s distribution network in each applicable territory as of the effective date of the termination of the applicable third party’s rights in such territory. The Company estimates the termination costs associated with the transition of its distribution arrangements to be approximately $280.0 million, the majority of which will be recognized in the first quarter of 2015 in accordance with ASC No. 420 “Exit or Disposal Cost Obligations.” Actual termination amounts may differ materially from those estimated, which could have a material impact on the Company’s financial position, results of operations or liquidity. The Company anticipates that approximately $38.2 million of deferred revenue will be recognized into income in the first quarter of 2015 associated with the terminated AB Distributors. As a result, this amount has been classified as a current liability in the accompanying consolidated balance sheet at December 31, 2014.

DEBT

DEBT	12 Months Ended
	Dec. 31, 2014
DEBT
DEBT
	9.         DEBT
	The Company entered into a credit facility with Comerica Bank (“Comerica”) consisting of a revolving line of credit, which was amended in June 2013, under which the Company may borrow up to $10.0 million of non-collateralized debt.  The revolving line of credit is effective through June 1, 2015. Interest on borrowings under the line of credit is based on Comerica’s base (prime) rate minus 1% to 1.5%, or London Interbank Offered Rates plus an additional percentage of 1.25% to 1.75%, depending upon certain financial ratios maintained by the Company. The Company had no outstanding borrowings on this line of credit at December 31, 2014. Under this revolving line of credit, the Company may also issue standby Letters of Credit with an aggregate amount of up to $4.0 million.  The fee on the standby Letters of Credit ranges from 1.00% to 1.50% depending upon certain financial ratios maintained by the Company.  The Company had no outstanding standby Letters of Credit at December 31, 2014.
	The Company’s debt of $0.4 million and $1.3 million at December 31, 2014 and 2013, respectively, consisted of capital leases, collateralized by vehicles, payable over 12 months in monthly installments at various effective interest rates, with final payments ending on or before December 31, 2015.
	At December 31, 2014 and 2013, the assets acquired under capital leases had a net book value of $3.7 million and $4.2 million, net of accumulated depreciation of $3.5 million and $2.3 million, respectively.
	Interest expense for capital lease obligations amounted to $0.03 million, $0.05 and $0.05 for the years ended December 31, 2014, 2013 and 2012, respectively.

COMMITMENTS_AND_CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	12 Months Ended
	Dec. 31, 2014
COMMITMENTS AND CONTINGENCIES
COMMITMENTS AND CONTINGENCIES
	10.COMMITMENTS AND CONTINGENCIES
	The Company is obligated under various non-cancellable lease agreements providing for office space, warehouse space, and automobiles that expire at various dates through the year 2023.
	Rent expense under operating leases was $6.8 million, $7.4 million and $4.6 million for the years ended December 31, 2014, 2013 and 2012, respectively.
	Future minimum rental payments at December 31, 2014 under the operating leases referred to above are as follows:
	Year Ending December 31:
	2015	$	5,310
	2016	4,329
	2017	1,178
	2018	495
	2019	495
	2020 and thereafter	1,166
		$	12,973
	Contractual obligations – The Company has the following contractual obligations related primarily to sponsorships and other commitments as of December 31, 2014:
	Year Ending December 31:
	2015	$	46,290
	2016	25,296
	2017	3,602
	2018	2,793
	2019	-
	2020 and thereafter	-
		$	77,981
	Purchase Commitments – The Company has purchase commitments aggregating approximately $31.3 million at December 31, 2014, which represent commitments made by the Company and its subsidiaries to various suppliers of raw materials for the production of its products. These obligations vary in terms, but are generally satisfied within one year.
	The Company purchases various raw material items, including, but not limited to, flavors, ingredients, dietary ingredients, containers, milk, cream and protein, from a limited number of resources.  An interruption in supply from any of such resources could result in the Company’s inability to produce certain products for limited or possibly extended periods of time. The aggregate value of purchases from suppliers of such limited resources described above for the years ended December 31, 2014, 2013 and 2012 was $292.8 million, $282.5 million and $264.2 million, respectively.
	Guarantees – The Company from time to time enters into certain types of contracts that contingently require the Company to indemnify parties against third party claims. These contracts primarily relate to: (i) certain agreements with the Company’s officers, directors and employees under which the Company may be required to indemnify such persons for liabilities arising out of their employment relationship, (ii) certain distribution or purchase agreements under which the Company may have to indemnify the Company’s customers from any claim, liability or loss arising out of any actual or alleged injury or damages suffered in connection with the consumption or purchase of the Company’s products or the use of Company trademarks, and (iii) certain real estate leases, under which the Company may be required to indemnify property owners for liabilities and other claims arising from the Company’s use of the applicable premises. The terms of such obligations vary and typically, a maximum obligation is not explicitly stated. Generally, the Company believes that its insurance coverage is adequate to cover any resulting liabilities or claims.
	Litigation – On October 17, 2012, Wendy Crossland and Richard Fournier filed a lawsuit in the Superior Court of the State of California, County of Riverside, styled Wendy Crossland and Richard Fournier v. Monster Beverage Corporation, against the Company claiming that the death of their 14 year old daughter (Anais Fournier) was caused by her consumption of two 24-ounce Monster Energy® drinks over the course of two days in December 2011. The plaintiffs allege strict product liability, negligence, fraudulent concealment, breach of implied warranties and wrongful death. The plaintiffs claim general damages in excess of $25,000 and punitive damages. The Company filed a demurrer and a motion to strike the plaintiffs’ complaint on November 19, 2012, and the plaintiffs filed a first amended complaint on December 19, 2012. The Company filed its answer to the first amended complaint on June 7, 2013. The parties attended a court ordered mediation on January 23, 2014. Discovery has commenced and trial has been scheduled for August 21, 2015. The Company believes that the plaintiffs’ complaint is without merit and plans a vigorous defense. The Company also believes that any such damages, if awarded, would not have a material adverse effect on the Company’s financial position or results of operations.
	The Company has also been named as a defendant in other complaints containing similar allegations to those presented in the Fournier lawsuit, each of which the Company believes is also without merit and would not have a material adverse effect on the Company’s financial position or results of operations in the event any damages were awarded.
	Securities Litigation – On September 11, 2008, a federal securities class action complaint styled Cunha v. Hansen Natural Corp., et al. was filed in the United States District Court for the Central District of California (the “District Court”). On September 17, 2008, a second federal securities class action complaint styled Brown v. Hansen Natural Corp., et al. was also filed in the District Court. After the District Court consolidated the two actions and appointed the Structural Ironworkers Local Union #1 Pension Fund as lead plaintiff, a Consolidated Complaint for Violations of Federal Securities Laws was filed on August 28, 2009 (the “Consolidated Class Action Complaint”).
	The Consolidated Class Action Complaint purported to be brought on behalf of a class of purchasers of the Company’s stock during the period November 9, 2006 through November 8, 2007 (the “Class Period”). It named as defendants the Company, Rodney C. Sacks, Hilton H. Schlosberg, and Thomas J. Kelly. Plaintiff principally alleged that, during the Class Period, the defendants made false and misleading statements relating to the Company’s distribution coordination agreements with Anheuser-Busch, Inc. (“AB”) and its sales of “Allied” energy drink lines, and engaged in sales of shares in the Company on the basis of material non-public information. Plaintiff also alleged that the Company’s financial statements for the second quarter of 2007 did not include certain promotional expenses. The Consolidated Class Action Complaint alleged violations of Sections 10(b) and 20(a) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) and Rule 10b-5 promulgated thereunder, and sought an unspecified amount of damages.
	The District Court dismissed the Consolidated Class Action Complaint, with leave to amend, on July 12, 2010. Plaintiff thereafter filed a Consolidated Amended Class Action Complaint for Violations of Federal Securities Laws on August 27, 2010 (the “Amended Class Action Complaint”). While similar in many respects to the Consolidated Class Action Complaint, the Amended Class Action Complaint dropped certain of the allegations set forth in the Consolidated Class Action Complaint and made certain new allegations, including that the Company engaged in “channel stuffing” during the Class Period that rendered false or misleading the Company’s reported sales results and certain other statements made by the defendants. In addition, it no longer named Thomas J. Kelly as a defendant.
	On September 4, 2012, the District Court dismissed certain of the claims in the Amended Class Action Complaint, including plaintiff’s allegations relating to promotional expenses, but denied defendants’ motion to dismiss with regard to the majority of plaintiff’s claims, including plaintiff’s channel stuffing allegations. Plaintiff filed a motion seeking class certification on December 6, 2012, which the court denied, without prejudice, on January 17, 2014.
	Following a mediation conducted by an independent mediator, the Company entered into a Stipulation of Settlement on April 16, 2014 to resolve the litigation.  Following a fairness hearing, on January 29, 2015, the District Court granted final approval of the settlement and entered a final judgment dismissing the action with prejudice.
	Under the terms of the settlement, certain of the Company’s insurance carriers paid $16.25 million into an escrow account for distribution to a settlement class, certified by the District Court for settlement purposes only and consisting of all persons who purchased or otherwise acquired the Company’s stock during the Class Period (with certain exclusions as specified in the settlement agreement).  Under the settlement, defendants and various of their related persons and entities received a full release of all claims that were or could have been brought in the action as well as all claims that arise out of, are based upon or relate to the allegations, transactions, facts, representations, omissions or other matters involved in the complaints filed in the action or any statement communicated to the public during the Class Period, and the purchase, acquisition or sale of the Company’s stock during the Class Period.
	The settlement contained no admission of any liability or wrongdoing on the part of the defendants, each of whom continues to deny all of the allegations against them and believes that the claims were without merit.  Because the full amount of the settlement was paid by the Company’s insurance carriers, the settlement did not have an effect on the Company’s results of operations.
	State Attorney General Inquiry – In July 2012, the Company received a subpoena from the Attorney General for the State of New York in connection with its investigation concerning the Company’s advertising, marketing, promotion, ingredients, usage and sale of its Monster Energy® brand of energy drinks. Production of documents pursuant to that subpoena was completed in approximately May 2014.
	On August 6, 2014, the Attorney General for the State of New York issued a second subpoena seeking additional documents and the deposition of a Company employee. On September 8, 2014, the Company moved to quash the second subpoena. The motion has been fully briefed and argument has been scheduled on the motion for March 17, 2015. It is unknown what, if any, action the state attorney general may take against the Company, the relief which may be sought in the event of any such proceeding or whether such proceeding could have a material adverse effect on the Company’s business, financial condition or results of operations.
	San Francisco City Attorney Litigation – On October 31, 2012, the Company received a written request for information from the City Attorney for the City and County of San Francisco concerning the Company’s advertising and marketing of its Monster Energy® brand of energy drinks and specifically concerning the safety of its products for consumption by adolescents. In a letter dated March 29, 2013, the San Francisco City Attorney threatened to bring suit against the Company if it did not agree to take the following five steps immediately: (i) “Reformulate its products to lower the caffeine content to safe levels” - (ii) “Provide adequate warning labels”; (iii) “Cease promoting over-consumption in marketing”; (iv) “Cease use of alcohol and drug references in marketing”; and (v) “Cease targeting minors.”
	(i) The Company Action – On April 29, 2013, the Company and its wholly owned subsidiary, Monster Energy Company, filed a complaint for declaratory and injunctive relief against the San Francisco City Attorney (the “Company Action”) in United States District Court for the Central District of California (the “Central District Court”), styled Monster Beverage Corp., et al. v. Dennis Herrera. The Company sought a declaration from the Central District Court that the San Francisco City Attorney’s investigation and demands are impermissible and preempted, subject to the doctrine of primary jurisdiction, are unconstitutional in that they violate the First and Fourteenth Amendments’ prohibitions against compelled speech, content-based speech and commercial speech, are impermissibly void-for-vagueness, and/or violate the Commerce Clause. On June 3, 2013, the City Attorney filed a motion to dismiss the Company Action, arguing in part that the complaint should be dismissed in light of the San Francisco Action (described below) filed on May 6, 2013. On August 22, 2013, the Central District Court granted in part and denied in part the City Attorney’s motion. On October 17, 2013 (after the San Francisco Action, described below, was remanded to San Francisco Superior Court), the City Attorney filed a renewed motion to dismiss the Company Action and on December 16, 2013, the Central District Court granted the City Attorney’s renewed motion, dismissing the Company Action. The Company filed a Notice of Appeal to the Ninth Circuit on December 18, 2013. The Company filed its opening brief on November 28, 2014. The City Attorney’s filed an answering brief on February 13, 2015, and the Company’s reply brief is currently due on February 27, 2015.
	(ii) The San Francisco Action – On May 6, 2013, the San Francisco City Attorney filed a complaint for declaratory and injunctive relief, civil penalties and restitution for alleged violation of California’s Unfair Competition Law, Business & Professions Code sections 17200, et seq., styled People Of The State Of California ex rel. Dennis Herrera, San Francisco City Attorney v. Monster Beverage Corporation, in San Francisco Superior Court (the “San Francisco Action”). The City Attorney alleges that the Company (1) mislabeled its products as a dietary supplement, in violation of California’s Sherman Food, Drug and Cosmetic Law, California Health & Safety Code sections 109875 et. seq.; (2) is selling an “adulterated” product because caffeine is not generally recognized as safe (“GRAS”) due to the alleged lack of scientific consensus concerning the safety of the levels of caffeine in the Company’s products; and (3) is engaged in unfair and misleading business practices because its marketing (a) does not disclose the health risks that energy drinks pose for children and teens; (b) fails to warn against and promotes unsafe consumption; (c) implicitly promotes mixing of energy drinks with alcohol or drugs; and (d) is deceptive because it includes unsubstantiated claims about the purported special benefits of its “killer” ingredients and “energy blend.” The City Attorney sought a declaration that the Company has engaged in unfair and unlawful business acts and practices in violation of the Unfair Competition Law; an injunction from performing or proposing to perform any acts in violation of the Unfair Competition Law; restitution; and civil penalties. On June 3, 2013, the Company removed the San Francisco Action to the United States District Court for the Northern District of California (the “Northern District Court”). On July 3, 2013, the City Attorney filed a motion to remand the San Francisco Action back to state court. On September 18, 2013, the Northern District Court granted the City Attorney’s motion to remand the San Francisco Action back to state court.
	On January 15, 2014, the Company filed a demurrer to and motion to strike allegations in the complaint in the San Francisco Action. On March 5, 2014, the Court overruled the demurrer, granted the motion to strike as to one theory for relief pleaded by the City Attorney, and lifted the stay on discovery.
	On March 20, 2014, the City Attorney filed an amended complaint, adding allegations supporting the theory for relief as to which the Court had granted the motion to strike. On April 18, 2014, the Company filed a renewed motion to strike, challenging the theory for relief previously rejected by the Court, as well as a motion asking the Court to bifurcate and/or stay claims relating to the safety of Monster Energy® drinks, pending resolution of the ongoing FDA investigation of the safety and labeling of food products to which caffeine is added. On May 22, 2014, the Court denied the Company’s motion to strike and motion to bifurcate and/or stay claims relating to safety.
	On June 16, 2014, the Company filed a petition for writ of mandate with the Court of Appeal, asking for a writ directing the trial court to vacate its order denying the Company’s motion to bifurcate and/or stay the San Francisco Action, and instead to stay proceedings pending FDA’s investigation. On June 19, 2014, the Court of Appeal denied the petition. On June 25, 2014, the Company filed a petition for review with the California Supreme Court. On July 23, 2014, the Supreme Court denied the petition.
	On August 27, 2014, the Court issued an order setting the case for a two-week bench trial beginning on February 8, 2016. On September 5, 2014, the City Attorney filed a second amended complaint, adding Monster Energy Company as a defendant. The Company and Monster Energy Company filed answers to the second amended complaint on October 4, 2014 and November 10, 2014, respectively. A case management conference is scheduled for March 10, 2015. Discovery is ongoing.
	The Company denies that it has violated the Unfair Competition Law or any other law and believes that the City Attorney’s claims and demands are preempted and unconstitutional, as alleged in the action the Company filed in the Central District Court. The Company intends to vigorously defend against this lawsuit. At this time, no evaluation of the likelihood of an unfavorable outcome or range of potential loss can be expressed.
	In addition to the above matters, the Company has been named as a defendant in various false advertising putative class actions and in a private attorney general action. In these actions, plaintiffs allege that defendants misleadingly labeled and advertised Monster Energy® brand products that allegedly were ineffective for the advertised benefits (including, but not limited to, an allegation that the products do not hydrate as advertised because they contain caffeine). The plaintiffs further allege that the Monster Energy® brand products at issue are unsafe because they contain one or more ingredients that allegedly could result in illness, injury or death. In connection with these product safety allegations, the plaintiffs claim that the product labels did not provide adequate warnings and/or that the Company did not include sufficiently specific statements with respect to contra-indications and/or adverse reactions associated with the consumption of its energy drink products (including, but not limited to, claims that certain ingredients, when consumed individually or in combination with other ingredients, could result in high blood pressure, palpitations, liver damage or other negative health effects and/or that the products themselves are unsafe). Based on these allegations, the plaintiffs assert claims for violation of state consumer protection statutes, including unfair competition and false advertising statutes, and for breach of warranty and unjust enrichment. In their prayers for relief, the plaintiffs seek, inter alia, compensatory and punitive damages, restitution, attorneys’ fees, and, in some cases, injunctive relief. The Company regards these cases and allegations as having no merit. Furthermore, the Company is subject to litigation from time to time in the normal course of business, including intellectual property litigation and claims from terminated distributors.
	The Company evaluates, on a quarterly basis, developments in legal proceedings and other matters that could cause an increase or decrease in the amount of the liability that is accrued, if any, or in the amount of any related insurance reimbursements recorded. As of December 31, 2014 and December 31, 2013, the Company’s consolidated balance sheets include accrued loss contingencies of approximately $3.7 million and $17.0 million, respectively, and receivables for insurance reimbursements of approximately $0.0 million and $16.25 million, respectively. Although it is not possible to predict the ultimate outcome of such litigation, based on the facts known to the Company, management believes that such litigation in the aggregate will likely not have a material adverse effect on the Company’s financial position or results of operations.

ACCUMULATED_OTHER_COMPREHENSIV

ACCUMULATED OTHER COMPREHENSIVE LOSS	12 Months Ended
	Dec. 31, 2014
ACCUMULATED OTHER COMPREHENSIVE LOSS
ACCUMULATED OTHER COMPREHENSIVE LOSS
	11.      ACCUMULATED OTHER COMPREHENSIVE LOSS
	The components of accumulated other comprehensive loss are as follows at December 31:
		2014		2013
	Foreign currency translation adjustments	$	11,453	$	1,233

TREASURY_STOCK_PURCHASE

TREASURY STOCK PURCHASE	12 Months Ended
	Dec. 31, 2014
TREASURY STOCK PURCHASE
TREASURY STOCK PURCHASE
	12.      TREASURY STOCK PURCHASE
	On April 7, 2013, the Company’s Board of Directors authorized a new share repurchase program for the repurchase of up to $200.0 million of the Company’s outstanding common stock (the “April 2013 Repurchase Plan”). During the year ended December 31, 2014, no shares of common stock were purchased under the April 2013 Repurchase Plan. During the year ended December 31, 2013, the Company purchased 0.951 million shares of common stock under the April 2013 Repurchase Plan at an average purchase price of $56.98 per share for a total amount of $54.2 million (excluding broker commissions).
	During the year ended December 31, 2014, 0.09 million shares were purchased from employees in lieu of cash payments for options exercised or withholding taxes due for a total amount of $8.2 million. While such purchases are considered common stock repurchases, they are not counted as purchases against the Company’s authorized share repurchase programs, including the April 2013 Repurchase Plan.

STOCKBASED_COMPENSATION

STOCK-BASED COMPENSATION	12 Months Ended
	Dec. 31, 2014
STOCK-BASED COMPENSATION
STOCK-BASED COMPENSATION
	13.STOCK-BASED COMPENSATION
	The Company has two stock-based compensation plans under which shares were available for grant at December 31, 2014: the Monster Beverage Corporation 2011 Omnibus Incentive Plan (the “2011 Omnibus Incentive Plan”) and the 2009 Monster Beverage Corporation Stock Incentive Plan for Non-Employee Directors (the “2009 Directors Plan”).
	The 2011 Omnibus Incentive Plan permits the granting of options, stock appreciation rights, restricted stock, restricted stock units, performance awards and other stock-based awards up to an aggregate of 14,500,000 shares of the common stock of the Company to employees or consultants of the Company and its subsidiaries. Shares authorized under the 2011 Omnibus Incentive Plan are reduced by 2.16 shares for each share granted or issued with respect to a Full Value Award. A Full Value Award is an award other than an incentive stock option, a non-qualified stock option, or a stock appreciation right, which is settled by the issuance of shares. Options granted under the 2011 Omnibus Incentive Plan may be incentive stock options under Section 422 of the Internal Revenue Code, as amended, or non-qualified stock options. The Compensation Committee of the Board of Directors (the “Compensation Committee”) has sole and exclusive authority to grant stock awards to all employees who are not new hires and to all new hires who are subject to Section 16 of the Exchange Act. The Compensation Committee and the Executive Committee of the Board of Directors (the “Executive Committee”) each independently has the authority to grant stock awards to new hires who are not Section 16 employees. Awards granted by the Executive Committee are not subject to approval or ratification by the Board or the Compensation Committee. Options granted under the 2011 Omnibus Incentive Plan generally vest over a five-year period from the grant date and are generally exercisable up to 10 years after the grant date. As of December 31, 2014, 3,620,280 shares of the Company’s common stock have been granted, net of cancellations, and 9,865,555 shares of the Company’s common stock remain available for grant under the 2011 Omnibus Incentive Plan.
	The 2009 Directors Plan permits the granting of options, stock appreciation rights (each, an “SAR”), and other stock-based awards to purchase up to an aggregate of 1,600,000 shares of common stock of the Company to non-employee directors of the Company. The 2009 Directors Plan is administered by the Board of Directors. Each award granted under the 2009 Directors Plan will be evidenced by a written agreement and will contain the terms and conditions that the Board of Directors deems appropriate. The Board of Directors may grant such awards on the last business day prior to the date of the annual meeting of stockholders. Any award granted under the 2009 Directors Plan will vest, with respect to 100% of such award, on the last business day prior to the date of the annual meeting, in the calendar year following the calendar year in which such award is granted. The Board of Directors may determine the exercise price per share of the Company’s common stock under each option, but such price may not be less than 100% of the closing price of the Company’s common stock on the date an option is granted. Option grants may be made under the 2009 Directors Plan for 10 years from June 4, 2009. The Board of Directors may also grant SARs, independently, or in connection with an option grant. The Board of Directors may determine the exercise price per share of the Company’s common stock under each SAR, but such price may not be less than the greater of (i) the fair market value of a share on the date the SAR is granted and (ii) the price of the related option, if the SAR is granted in connection with an option grant. Additionally, the Board of Directors may grant other stock-based awards, which include awards of shares of the Company’s common stock, restricted shares of the Company’s common stock, and awards that are valued based on the fair market value of shares of the Company’s common stock. SARs and other stock-based awards are subject to the general provisions of the 2009 Directors Plan. The Board of Directors may amend or terminate the 2009 Directors Plan at any time. As of December 31, 2014, options to purchase 81,160 shares of the Company’s common stock had been granted under the 2009 Directors Plan, and options to purchase 1,518,840 shares of the Company’s common stock remained available for grant.
	The Company recorded $28.6 million, $28.8 million and $28.4 million of compensation expense relating to outstanding options, restricted stock awards, stock appreciation rights and restricted stock units during the years ended December 31, 2014, 2013 and 2012, respectively.
	The excess tax benefit realized for tax deductions from non-qualified stock option exercises, disqualifying dispositions of incentive stock options, vesting of restricted stock units and restricted stock awards for the years ended December 31, 2014, 2013 and 2012 was $11.9 million, $30.3 million and $19.7 million, respectively.
	Stock Options
	Under the Company’s stock-based compensation plans, all stock options granted as of December 31, 2014 were granted at prices based on the fair value of the Company’s common stock on the date of grant. The Company records compensation expense for employee stock options based on the estimated fair value of the options on the date of grant using the Black-Scholes-Merton option pricing formula with the assumptions included in the table below. The Company records compensation expense for non-employee stock options based on the estimated fair value of the options as of the earlier of (1) the date at which a commitment for performance by the non-employee to earn the stock option is reached or (2) the date at which the non-employee’s performance is complete, using the Black-Scholes-Merton option pricing formula with the assumptions included in the table below. The Company uses historical data to determine the exercise behavior, volatility and forfeiture rate of the options.
	The following weighted-average assumptions were used to estimate the fair value of options granted during:
			2014		2013		2012
	Dividend yield		0.0 %		0.0 %		0.0 %
	Expected volatility		41.4 %		47.5 %		48.1 %
	Risk-free interest rate		1.55 %		0.98 %		0.74 %
	Expected term		5.8 Years		5.7 Years		5.4 Years
	Expected Volatility: The Company uses historical volatility as it provides a reasonable estimate of the expected volatility. Historical volatility is based on the most recent volatility of the stock price over a period of time equivalent to the expected term of the option.
	Risk-Free Interest Rate: The risk-free interest rate is based on the U.S. Treasury zero coupon yield curve in effect at the time of grant for the expected term of the option.
	Expected Term: The Company’s expected term represents the weighted-average period that the Company’s stock options are expected to be outstanding. The expected term is based on expected time to post-vesting exercise of options by employees. The Company uses historical exercise patterns of previously granted options to derive employee behavioral patterns used to forecast expected exercise patterns.
	The following table summarizes the Company’s activities with respect to its stock option plans as follows:
	Options		Number of		Weighted-			Weighted-		Aggregate
			Shares (In		Average			Average		Intrinsic Value
			thousands)		Exercise			Remaining
					Price Per			Contractual
					Share			Term (In
								years)
	Outstanding at January 1, 2014		12,973		$	15.70		3.7		$	675,595
	Granted 01/01/14 - 03/31/14		689		$	70.06
	Granted 04/01/14 - 06/30/14		104		$	69.15
	Granted 07/01/14 - 09/30/14		-		$	-
	Granted 10/01/14 - 12/31/14		195		$	111.30
	Exercised		-767		$	22.38
	Cancelled or forfeited		-128		$	45.49
	Outstanding at December 31, 2014		13,066		$	19.73		3.1		$	1,158,412
	Vested and expected to vest in the future at December 31, 2014		12,670		$	18.31		2.9		$	1,141,163
	Exercisable at December 31, 2014		10,566		$	10.24		1.8		$	1,036,675
	The following table summarizes information about stock options outstanding and exercisable at December 31, 2014:
					Options Outstanding						Options Exercisable
	Range of Exercise				Number		Weighted		Weighted		Number	Weighted
	Prices ($)				Outstanding (In		Average		Average		Exercisable	Average
					Thousands)		Remaining		Exercise		(In	Exercise
							Contractual		Price ($)		Thousands)	Price ($)
							Term (Years)
	$3.29	-	$3.29		4,400		0.2		$		4,400	$
									3.29			3.29
	$5.72	-	$6.21		13		0.5		$		13	$
									6.18			6.18
	$8.44	-	$8.44		2,445		0.9		$		2,445	$
									8.44			8.44
	$13.37	-	$15.60		111		3.7		$		111	$
									13.56			13.56
	$15.86	-	$15.86		1,700		3.4		$		1,700	$
									15.86			15.86
	$15.94	-	$19.20		1,307		4.8		$		1,307	$
									17.83			17.83
	$19.23	-	$53.96		1,700		7.1		$		558	$
									41.19			34.33
	$55.92	-	$71.05		1,190		8.7		$		33	$
									66.22			63.85
	$74.78	-	$74.78		4		7.5		$		-	$
									74.78			0.00
	$111.30	-	$111.30		196		9.9		$		-	$
									111.30			0.00
					13,066		3.1		$		10,567	$
									19.73			10.24
The weighted-average grant-date fair value of options granted during the years ended December 31, 2014, 2013 and 2012 was $31.49 per share, $22.57 per share and $25.21 per share, respectively. The total intrinsic value of options exercised during the years ended December 31, 2014, 2013 and 2012 was $47.1 million, $91.6 million and $248.8 million, respectively.
Cash received from option exercises under all plans for the years ended December 31, 2014, 2013 and 2012 was approximately $17.2 million, $21.3 million and $10.3 million, respectively.
At December 31, 2014, there was $48.5 million of total unrecognized compensation expense related to nonvested options granted to employees under the Company’s share-based payment plans. That cost is expected to be recognized over a weighted-average period of 2.8 years.
Restricted Stock Awards and Restricted Stock Units
Stock-based compensation cost for restricted stock awards and restricted stock units is measured based on the closing fair market value of the Company’s common stock at the date of grant. In the event that the Company has the option and intent to settle a restricted stock unit in cash, the award is classified as a liability and revalued at each balance sheet date. Total cash paid to settle restricted stock unit liabilities and the increase in the liabilities for future cash settlements during the years ended December 31, 2014 and 2013 were not material.
The following table summarizes the Company’s activities with respect to non-vested restricted stock awards and non-vested restricted stock units as follows:
		Number of			Weighted
		Shares (in			Average
		thousands)			Grant-Date
					Fair Value
Non-vested at January 1, 2014		391			$	49.27
Granted 01/01/14 - 03/31/14		-			-
Granted 04/01/14 - 06/30/14		10			69
Granted 07/01/14 - 09/30/14		-			-
Granted 10/01/14 - 12/31/14		6			111.3
Vested		(241	)		44.16
Forfeited/cancelled		(17	)		51.79
Non-vested at December 31, 2014		149			$	61.09
The weighted-average grant-date fair value of restricted stock units and restricted stock awards granted during the years ended December 31, 2014, 2013 and 2012 was $84.38, $53.50 and $61.73 per share, respectively. As of December 31, 2014, 0.1 million of restricted stock units and restricted stock awards are expected to vest.
At December 31, 2014, total unrecognized compensation expense relating to non-vested restricted stock awards and non-vested restricted stock units was $6.2 million, which is expected to be recognized over a weighted-average period of 2.2 years.
Employee and Non-Employee Share-Based Compensation Expense
The table below shows the amounts recognized in the consolidated financial statements for the twelve-months ended December 31, 2014, 2013 and 2012 for share-based compensation related to employees and non-employees. Employee and non-employee share-based compensation expense of $28.6 million for the year ended December 31, 2014 is comprised of $4.8 million that relates to incentive stock options and $23.8 million that relates to non-qualified stock options and restricted units and awards. Employee and non-employee share-based compensation expense of $28.8 million for the year ended December 31, 2013 is comprised of $5.2 million that relates to incentive stock options and $23.6 million that relates to non-qualified stock options and restricted units and awards. Employee and non-employee share-based compensation expense of $28.4 million for the year ended December 31, 2012 is comprised of $5.1 million that relates to incentive stock options and $23.3 million that relates to non-qualified stock options and restricted units and awards. The portion of share-based compensation expense that relates to incentive stock options has not been considered in the tax benefit computation below.
		2014			2013			2012
Operating expenses		$	28,552		$	28,764		$	28,413
Total employee and non-employee share-based compensation expense included in income, before income tax		28,552			28,764			28,413
Less: Amount of income tax benefit recognized in earnings		-2,932			-7,730			-8,933
Amount charged against net income		$	25,620		$	21,034		$	19,480

INCOME_TAXES

INCOME TAXES	12 Months Ended
	Dec. 31, 2014
INCOME TAXES
INCOME TAXES
	14.INCOME TAXES
	The domestic and foreign components of the Company’s income (loss) before provision for income taxes are as follows:
		Year Ended December 31,
		2014			2013			2012
	Domestic*	$	711,917		$	596,899		$	568,225
	Foreign*	33,871			(33,005		)	(19,071		)
	Income before provision for income taxes	$	745,788		$	563,894		$	549,154
	*After intercompany royalties, management fees and interest charges from the Company’s domestic to foreign entities of $34.9 million, $25.9 million and $22.9 million for the years ended December 31, 2014, 2013 and 2012, respectively.
	Components of the provision for income taxes are as follows:
		Year Ended December 31,
		2014			2013			2012
	Current:
	Federal	$	228,348		$	191,596		$	177,372
	State	36,633			36,662			30,268
	Foreign	7,467			4,052			3,951
		272,448			232,310			211,591
	Deferred:
	Federal	(8,473		)	(7,441		)	(743		)
	State	(442		)	(1,443		)	(483		)
	Foreign	3,476			(9,694		)	(7,373		)
		(5,439		)	(18,578		)	(8,599		)
	Valuation allowance	(4,406		)	11,501			6,142
		$	262,603		$	225,233		$	209,134
	The differences in the total provision for income taxes that would result from applying the 35% federal statutory rate to income before provision for income taxes and the reported provision for income taxes are as follows:
		Year Ended December 31,
		2014			2013			2012
	U.S. Federal tax expense at statutory rates	$	261,025		$	197,363		$	192,204
	State income taxes, net of federal tax benefit	23,859			22,640			20,252
	Permanent differences	4,816			936			5,968
	Domestic production deduction	(20,607		)	(16,039		)	(15,469		)
	Other	(1,267		)	266			(388		)
	Foreign rate differential	(817		)	8,566			425
	Valuation allowance	(4,406		)	11,501			6,142
		$	262,603		$	225,233		$	209,134
	Major components of the Company’s deferred tax assets (liabilities) at December 31 are as follows:
		2014			2013
	Deferred Tax Assets:
	Reserve for sales returns	$	289		$	583
	Reserve for doubtful accounts	36			62
	Reserve for inventory obsolescence	3,030			2,060
	Reserve for marketing development fund	9,118			9,470
	Capitalization of inventory costs	2,527			1,949
	State franchise tax	8,160			6,043
	Accrued compensation	-			867
	Accrued other liabilities	3,503			4,871
	Deferred revenue	47,319			50,813
	Stock-based compensation	25,268			21,963
	Securities impairment	288			273
	Foreign net operating loss carryforward	17,256			19,346
	Prepaid supplies	4,195			4,639
	Gain on intercompany transfer	8,347			-
	Total gross deferred tax assets	$	129,336		$	122,939
	Deferred Tax Liabilities:
	Amortization of trademarks	$	(11,923	)	$	(10,393	)
	Unrealized gain on available-for-sale investments	-			-
	Other deferred tax liabilities	(327		)	(94		)
	Depreciation	(5,022		)	(5,828		)
	Total gross deferred tax liabilities	(17,272		)	(16,315		)
	Valuation Allowance	(17,683		)	(22,089		)
	Net deferred tax assets	$	94,381		$	84,535
	During the years ended December 31, 2014, 2013 and 2012, the Company established full valuation allowances against certain deferred tax assets, resulting from cumulative net operating losses incurred by certain foreign subsidiaries of the Company. The effect of the valuation allowances and the subsequent related impact on the Company’s overall tax rate was to (decrease) increase the Company’s provision for income taxes by ($4.4) million, $10.8 million and $6.1 million for the years ended December 31, 2014, 2013 and 2012, respectively. At December 31, 2014, the Company had net operating loss carryforwards of approximately $78.5 million. Of this amount, $65.0 million may be carried forward indefinitely. The remaining $13.5 million will begin to expire in 2017.
	The following is a rollforward of the Company’s total gross unrecognized tax benefits, not including interest and penalties, for the years ended December 31, 2014, 2013 and 2012:
		Gross Unrealized Tax
Benefits
Balance at January 1, 2012	$	1,910
Additions for tax positions related to the current year	-
Additions for tax positions related to the prior year	520
Decreases for tax positions related to prior years	-1,504
Balance at December 31, 2012	$	926
Additions for tax positions related to the current year	-
Additions for tax positions related to the prior year	9
Decreases for tax positions related to prior years	-
Balance at December 31, 2013	$	935
Additions for tax positions related to the current year	-
Additions for tax positions related to the prior year	-
Decreases for tax positions related to prior years	-
Balance at December 31, 2014	$	935
The Company recognizes accrued interest and penalties related to unrecognized tax benefits in the provision for income taxes in the Company’s consolidated financial statements. As of December 31, 2014, the Company had accrued approximately $0.4 million in interest and penalties related to unrecognized tax benefits. If the Company were to prevail on all uncertain tax positions it would not have a significant impact on the Company’s effective tax rate.
It is expected that the amount of unrecognized tax benefit change within the next 12 months will not be significant.
The Company is subject to U.S. federal income tax as well as to income tax in multiple state and foreign jurisdictions.
On March 8, 2013, the Internal Revenue Service (“IRS”) began its examination of the Company’s U.S. federal income tax returns for the years ended December 31, 2010 and 2011. The Company is also in various stages of examination with certain states. The 2012 and 2013 U.S. federal income tax returns are subject to IRS examination. State income tax returns are subject to examination for the 2010 through 2013 tax years.

EARNINGS_PER_SHARE

EARNINGS PER SHARE	12 Months Ended
	Dec. 31, 2014
EARNINGS PER SHARE
EARNINGS PER SHARE
	15.EARNINGS PER SHARE
	A reconciliation of the weighted average shares used in the basic and diluted earnings per common share computations for the years ended December 31, 2014, 2013 and 2012 is presented below (in thousands):
		2014	2013	2012
	Weighted-average shares outstanding:
	Basic	167,257	166,679	173,712
	Dilutive securities	7,028	6,708	9,371
	Diluted	174,285	173,387	183,083
	For the years ended December 31, 2014, 2013 and 2012, options and awards outstanding totaling 0.7 million shares, 1.3 million shares and 0.3 million shares respectively, were excluded from the calculations as their effect would have been antidilutive.

EMPLOYEE_BENEFIT_PLAN

EMPLOYEE BENEFIT PLAN	12 Months Ended
	Dec. 31, 2014
EMPLOYEE BENEFIT PLAN
EMPLOYEE BENEFIT PLAN
	16.EMPLOYEE BENEFIT PLAN
	Employees of the Company may participate in the Monster Beverage Corporation 401(k) Plan, a defined contribution plan, which qualifies under Section 401(k) of the Internal Revenue Code.  Participating employees may contribute up to 15% of their pretax salary up to statutory limits. The Company contributes 25% of the employee contribution, up to 8% of each employee’s earnings, which vest 20% each year for five years after the first anniversary date. Matching contributions were $0.6 million, $0.6 million and $0.5 million for the years ended December 31, 2014, 2013 and 2012, respectively.

SEGMENT_INFORMATION

SEGMENT INFORMATION	12 Months Ended
	Dec. 31, 2014
SEGMENT INFORMATION
SEGMENT INFORMATION
	17.      SEGMENT INFORMATION
	The Company has two operating and reportable segments, namely Direct Store Delivery (“DSD”), the principal products of which comprise energy drinks, and Warehouse (“Warehouse”), the principal products of which comprise juice based and soda beverages. The DSD segment develops, markets and sells products primarily through an exclusive distributor network, whereas the Warehouse segment develops, markets and sells products primarily direct to retailers. Corporate and unallocated amounts that do not relate to DSD or Warehouse segments specifically have been allocated to “Corporate & Unallocated.” No asset information has been provided for the Company’s reportable segments as management does not measure or allocate assets on a segment basis. Following the consummation of the TCCC Transaction, the Company anticipates that it will have two operating and reporting segments: Concentrate, the principal products of which will likely include the various energy drink brands transferred to the Company from TCCC, and Finished Products, the principal products of which will likely include the Company’s Monster Energy® drink products that currently make up the majority of the DSD segment.
	The net revenues derived from DSD and Warehouse segments and other financial information related thereto for the years ended December 31, 2014, 2013 and 2012 are as follows:
		Year Ended December 31, 2014
		DSD		Warehouse		Corporate		Total
						and
						Unallocated
	Net sales	$	2,369,208	$	95,659	$	-	$	2,464,867
	Contribution margin*	908,781		3,003		-		911,784
	Corporate & unallocated expenses	-		-		-164,279		(164,279		)
	Operating income							747,505
	Interest and other income, net	664		-3		-2,378		(1,717		)
	Income before provision for income taxes							745,788
	Depreciation & amortization	-19,778		-293		-5,540		(25,611		)
	Trademark amortization	-		-33		-8		(41		)
		Year Ended December 31, 2013
		DSD		Warehouse		Corporate		Total
						and
						Unallocated
	Net sales	$	2,147,355	$	99,073	$	-	$	2,246,428
	Contribution margin*	726,826		-1,652		-		725,174
	Corporate & unallocated expenses	-		-		-152,258		(152,258		)
	Operating income							572,916
	Interest and other income, net	755		-2		-9,775		(9,022		)
	Income before provision for income taxes							563,894
	Depreciation & amortization	-19,023		-244		-3,446		(22,713		)
	Trademark amortization	-		-44		-5		(49		)
		Year Ended December 31, 2012
		DSD		Warehouse		Corporate		Total
						and
						Unallocated
	Net sales	$	1,966,481	$	94,221	$	-	$	2,060,702
	Contribution margin*	660,607		3,496		-		664,103
	Corporate & unallocated expenses	-		-		-113,480		(113,480		)
	Operating income							550,623
	Interest and other income, net	494		-2		-1,961		(1,469		)
	Income before provision for income taxes							549,154
	Depreciation & amortization	-15,660		-139		-4,714		(20,513		)
	Trademark amortization	-		-44		-5		(49		)
	*Contribution margin is defined as gross profit less certain operating expenses deemed by management to be directly attributable to the respective reportable segment. Contribution margin is used by management as a key indicator of reportable segment profitability.
	Revenue is derived from sales to external customers.  Operating expenses that pertain to each segment are allocated to the appropriate segment.
	Corporate and unallocated expenses were $164.3 million for the year ended December 31, 2014 and included $86.2 million of payroll costs, of which $28.6 million was attributable to stock-based compensation expense (see Note 13, “Stock-Based Compensation”), $43.8 million of professional service expenses, including accounting and legal costs, $7.4 million of insurance costs and $26.9 million of other operating expenses. Corporate and unallocated expenses were $152.3 million for the year ended December 31, 2013 and included $82.5 million of payroll costs, of which $28.8 million was attributable to stock-based compensation expense (see Note 13, “Stock-Based Compensation”), $38.7 million of professional service expenses, including accounting and legal costs, and $31.1 million of other operating expenses. Corporate and unallocated expenses were $113.5 million for the year ended December 31, 2012 and included $73.0 million of payroll costs, of which $28.4 million was attributable to stock-based compensation expense (see Note 13, “Stock-Based Compensation”), $19.7 million of professional service expenses, including accounting and legal costs, $4.4 million of depreciation and $16.4 million of other operating expenses.
	CCR, a customer of the DSD segment, accounted for 29%, 29% and 28% of the Company’s net sales for the years ended December 31, 2014, 2013 and 2012, respectively.
	Net sales to customers outside the United States amounted to $534.2 million, $467.2 million and $415.8 million for the years ended December 31, 2014, 2013 and 2012, respectively.  Such sales were approximately 21.7%, 20.8% and 20.2% of net sales for the years ended December 31, 2014, 2013 and 2012, respectively.
	The Company’s net sales by product line for years ended December 31, 2014, 2013 and 2012, respectively, were as follows:
	Product Line	2014		2013		2012
	Energy drinks	$	2,302,225	$	2,082,238	$	1,906,236
	Non-carbonated (primarily juice based beverages)	119,204		120,145		110,217
	Carbonated (primarily soda beverages)	28,425		29,245		31,044
	Other	15,013		14,800		13,205
		$	2,464,867	$	2,246,428	$	2,060,702

RELATED_PARTY_TRANSACTIONS

RELATED PARTY TRANSACTIONS	12 Months Ended
	Dec. 31, 2014
RELATED PARTY TRANSACTIONS
RELATED PARTY TRANSACTIONS
	18.       RELATED PARTY TRANSACTIONS
	Two directors and officers of the Company and their families are principal owners of a company that provides promotional materials to the Company. Expenses incurred with such company in connection with promotional materials purchased during the years ended December 31, 2014, 2013 and 2012 were $0.6 million, $1.0 million and $1.0 million, respectively.

QUARTERLY_FINANCIAL_DATA_Unaud

QUARTERLY FINANCIAL DATA (Unaudited)	12 Months Ended
	Dec. 31, 2014
QUARTERLY FINANCIAL DATA (Unaudited)
QUARTERLY FINANCIAL DATA (Unaudited)
	19.        QUARTERLY FINANCIAL DATA (Unaudited)
								Net Income per Common
								Share
		Net Sales		Gross Profit		Net Income		Basic		Diluted
	Quarter ended:
	March 31, 2014	$	536,129	$	286,818	$	95,250	$	0.57	$	0.55
	June 30, 2014	687,199		379,288		141,003		$	0.84	$	0.81
	September 30, 2014	635,972		341,920		121,600		$	0.73	$	0.70
	December 31, 2014	605,567		331,784		125,332		$	0.75	$	0.72
		$	2,464,867	$	1,339,810	$	483,185
	Quarter ended:
	March 31, 2013	$	484,223	$	252,039	$	63,496	$	0.38	$	0.37
	June 30, 2013	630,934		336,262		106,873		$	0.64	$	0.62
	September 30, 2013	590,422		307,470		92,187		$	0.55	$	0.53
	December 31, 2013	540,849		277,160		76,105		$	0.46	$	0.44
		$	2,246,428	$	1,172,931	$	338,661

SCHEDULE_II_VALUATION_AND_QUAL

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS	12 Months Ended
	Dec. 31, 2014
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
	Description	Balance at		Charged to		Deductions		Balance at
		beginning		cost and				end of
		of period		expenses				period
	Allowance for doubtful accounts, sales returns and cash discounts:
	2014	$	2,926	$	2,652	$	-3,874	$	1,704
	2013	$	1,430	$	4,894	$	-3,398	$	2,926
	2012	$	1,893	$	9,148	$	-9,611	$	1,430
	Allowance on Deferred Tax Assets and Unrecognized Tax Benefits:
	2014	$	24,130	$	-4,344	$	-	$	19,786
	2013	$	12,579	$	11,551	$	-	$	24,130
	2012	$	7,592	$	6,142	$	-1,155	$	12,579

ORGANIZATION_AND_SUMMARY_OF_SI1

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	12 Months Ended
	Dec. 31, 2014
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Acquisitions and Divestitures
	Acquisitions and Divestitures – On August 14, 2014, the Company and The Coca-Cola Company (“TCCC”) entered into definitive agreements for a long-term strategic relationship in the global energy drink category (the “TCCC Transaction”). In the TCCC Transaction, the Company, New Laser Corporation, a wholly owned subsidiary of the Company (“NewCo”), New Laser Merger Corp., a wholly owned subsidiary of NewCo (“Merger Sub”), TCCC and European Refreshments, an indirect wholly owned subsidiary of TCCC, entered into a transaction agreement, and the Company, TCCC and NewCo entered into an asset transfer agreement (together, the “TCCC Transaction Agreements”). Pursuant to the TCCC Transaction Agreements, the Company will reorganize into a new holding company by merging Merger Sub into the Company, with the Company surviving as a wholly owned subsidiary of NewCo.  In the merger, each outstanding share of the Company’s common stock will be converted into one share of NewCo’s common stock.
	Subject to the terms and conditions of the TCCC Transaction Agreements, upon the closing of the TCCC Transaction, (1) NewCo will issue to TCCC newly issued shares of common stock representing approximately 16.7% of the total number of shares of issued and outstanding NewCo common stock (after giving effect to the new issuance) and TCCC will have the right to nominate two (reduced to one upon the earlier of (i) 36 months after the closing of the TCCC Transaction and (ii) TCCC’s equity interest in NewCo exceeding 20% of the outstanding shares of NewCo common stock) individuals to NewCo’s Board of Directors, (2) TCCC will transfer its global energy drink business (including the NOS®, Full Throttle®, Burn®, Mother®, Play® and Power Play®, and Relentless® brands) to NewCo, and the Company will transfer its non-energy drink business (including the Hansen’s® Natural Sodas, Peace Tea®, Hubert’s® Lemonade and Hansen’s® Juice Products) to TCCC, (3) the Company and TCCC will amend their current distribution coordination agreements, which will contemplate expanding distribution of the Company’s products into additional territories pursuant to long-term distribution agreements with TCCC’s network of owned or controlled bottlers/distributors and independent bottling and distribution partners, and (4) TCCC will make a net cash payment of $2.15 billion to the Company (up to $625.0 million of which will be held in escrow, subject to release upon achievement of milestones relating to the transfer of distribution rights).
	The waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 with respect to the TCCC Transaction expired on October 15, 2014, and all necessary approvals or consents from foreign antitrust authorities have been obtained. The closing of the transaction is subject to customary closing conditions and is expected to close in the second quarter of 2015.
Basis of Presentation
	Basis of Presentation – The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and include the accounts of the Company and its consolidated subsidiaries.
Principles of Consolidation
	Principles of Consolidation – The Company consolidates all entities that it controls by ownership of a majority voting interest. All intercompany balances and transactions have been eliminated in consolidation.
Cash and Cash Equivalents
	Cash and Cash Equivalents – The Company considers all highly liquid investments with an original maturity of three months or less from date of purchase to be cash equivalents. Throughout the year, the Company has had amounts on deposit at financial institutions that exceed the federally insured limits. The Company has not experienced any loss as a result of these deposits and does not expect to incur any losses in the future.
Investments
	Investments – The Company’s investments in debt securities are classified as either held-to-maturity, available-for-sale or trading, in accordance with Financial Accounting Standards Board (the “FASB”) Accounting Standards Codification (“ASC”) 320. Held-to-maturity securities are those securities that the Company has the positive intent and ability to hold until maturity. Trading securities are those securities that the Company intends to sell in the near term. All other securities not included in the held-to-maturity or trading category are classified as available-for-sale. Held-to-maturity securities are recorded at amortized cost which approximates fair market value. Trading securities are carried at fair value with unrealized gains and losses charged to earnings. Available-for-sale securities are carried at fair value with unrealized gains and losses recorded within accumulated other comprehensive income (loss) as a separate component of stockholders’ equity. ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs, where available (see Note 3). Under ASC 320-10-35, a security is considered to be other-than-temporarily impaired if the present value of cash flows expected to be collected are less than the security’s amortized cost basis (the difference being defined as the “Credit Loss”) or if the fair value of the security is less than the security’s amortized cost basis and the investor intends, or will be required, to sell the security before recovery of the security’s amortized cost basis. If an other-than-temporary impairment exists, the charge to earnings is limited to the amount of Credit Loss if the investor does not intend to sell the security, and will not be required to sell the security, before recovery of the security’s amortized cost basis. Any remaining difference between fair value and amortized cost is recognized in other comprehensive income (loss), net of applicable taxes. The Company evaluates whether the decline in fair value of its investments is other-than-temporary at each quarter-end. This evaluation consists of a review by management, and includes market pricing information and maturity dates for the securities held, market and economic trends in the industry and information on the issuer’s financial condition and, if applicable, information on the guarantors’ financial condition. Factors considered in determining whether a loss is temporary include the length of time and extent to which the investment’s fair value has been less than its cost basis, the financial condition and near-term prospects of the issuer and guarantors, including any specific events which may influence the operations of the issuer and our intent and ability to retain the investment for a reasonable period of time sufficient to allow for any anticipated recovery of fair value.
Accounts Receivable
	Accounts Receivable – The Company evaluates the collectability of its trade accounts receivable based on a number of factors. In circumstances where the Company becomes aware of a specific customer’s inability to meet its financial obligations to the Company, a specific reserve for bad debts is estimated and recorded, which reduces the recognized receivable to the estimated amount the Company believes will ultimately be collected. In addition to specific customer identification of potential bad debts, bad debt charges are recorded based on the Company’s recent loss history and an overall assessment of past due trade accounts receivable outstanding.  In accordance with ASC 210-20-45, in its consolidated balance sheets, the Company has presented accounts receivable, net of promotional allowances, only for those customers that it allows net settlement. All other accounts receivable and related promotional allowances are shown on a gross basis.
Inventories
	Inventories – Inventories are valued at the lower of first-in, first-out, cost or market value (net realizable value).
Property and Equipment
	Property and Equipment – Property and equipment are stated at cost.  Depreciation of furniture and fixtures, office and computer equipment, computer software, equipment, and vehicles is based on their estimated useful lives (three to ten years) and is calculated using the straight-line method. Amortization of leasehold improvements is based on the lesser of their estimated useful lives or the terms of the related leases and is calculated using the straight-line method. Normal repairs and maintenance costs are expensed as incurred. Expenditures that materially increase values or extend useful lives are capitalized. The related costs and accumulated depreciation of disposed assets are eliminated and any resulting gain or loss on disposition is included in net income.
Intangibles
	Intangibles – Intangibles are comprised primarily of trademarks that represent the Company’s exclusive ownership of the Monster Energy®, [See the EDGAR filing for referenced graphic (or) image.]®, Monster Rehab®, Java Monster®, Unleash the Beast®, Punch Monster®, Juice Monster™, Peace Tea®, Hansen’s®, Blue Sky® and the Junior Juice® trademarks, all used in connection with the manufacture, sale and distribution of supplements and beverages. The Company also owns in its own right a number of other trademarks in the United States, as well as in a number of countries around the world. In accordance with ASC 350, intangible assets with indefinite lives are not amortized but instead are measured for impairment at least annually, or when events indicate that an impairment exists. The Company calculates impairment as the excess of the carrying value of its indefinite-lived assets over their estimated fair value. If the carrying value exceeds the estimate of fair value a write-down is recorded. The Company amortizes its trademarks with finite useful lives over their respective useful lives, which range from 1 to 25 years. For the fiscal years ended December 31, 2014, 2013 and 2012, there were no impairments recorded.
Long-Lived Assets
	Long-Lived Assets – Management regularly reviews property and equipment and other long-lived assets, including certain definite-lived intangible assets, for possible impairment. This review occurs annually, or more frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable.  If there is indication of impairment, management then prepares an estimate of future cash flows (undiscounted and without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its estimated fair value. The fair value is estimated using the present value of the future cash flows discounted at a rate commensurate with management’s estimates of the business risks. Preparation of estimated expected future cash flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected future conditions. For the fiscal years ended December 31, 2014, 2013 and 2012, there were no impairment indicators identified. Long-lived assets held for sale are recorded at the lower of their carrying amount or fair value less cost to sell.
Foreign Currency Translation and Transactions
	Foreign Currency Translation and Transactions – The accounts of the Company’s foreign subsidiaries are translated in accordance with ASC 830. Foreign currency transaction gains and losses are recognized in interest and other income, net, at the time they occur. Net foreign currency exchange gains or losses resulting from the translation of assets and liabilities of foreign subsidiaries whose functional currency is not the U.S. dollar are recorded as a part of accumulated other comprehensive (loss) income in stockholders’ equity. Unrealized foreign currency exchange gains and losses on certain intercompany transactions that are of a long-term investment nature (i.e., settlement is not planned or anticipated in the foreseeable future) are also recorded in accumulated other comprehensive (loss) income in stockholders’ equity. During the year ended December 31, 2014, we entered into forward currency exchange contracts with financial institutions to create an economic hedge to specifically manage a portion of the foreign exchange risk exposure associated with certain consolidated subsidiaries non-functional currency denominated assets and liabilities. All foreign currency exchange contracts entered into by us as of December 31, 2014 have terms of one month or less. We do not enter into forward currency exchange contracts for speculation or trading purposes.
	We have not designated our foreign currency exchange contracts as hedge transactions under ASC 815. Therefore, gains and losses on our foreign currency exchange contracts are recognized in interest and other (expense) income, net, in the consolidated statements of income, and are largely offset by the changes in the fair value of the underlying economically hedged item. For the years ended December 31, 2014, 2013 and 2012, aggregate foreign currency transaction losses, including the gains or losses on forward currency exchange contracts, amounted to $3.4 million, $12.9 million and $3.7 million, respectively, and have been recorded in other (expense) income in the accompanying consolidated statements of income.
Revenue Recognition
	Revenue Recognition – The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable and collectability is reasonably assured. Generally, ownership of and title to the Company’s products passes to customers upon delivery of the products to customers.  Certain of the Company’s distributors may also perform a separate function as a co-packer on the Company’s behalf. In such cases, ownership of and title to the Company’s products that are co-packed on the Company’s behalf by those co-packers who are also distributors, passes to such distributors when the Company is notified by them that they have taken transfer or possession of the relevant portion of the Company’s finished goods. Net sales have been determined after deduction of promotional and other allowances in accordance with ASC 605-50. The Company’s promotional and other allowances are calculated based on various programs with its distributors and retail customers, and accruals are established during the year for the anticipated liabilities. These accruals are based on agreed upon terms as well as the Company’s historical experience with similar programs and require management’s judgment with respect to estimating consumer participation and/or distributor and retail customer performance levels. Differences between such estimated expense and actual expenses for promotional and other allowance costs have historically been insignificant and are recognized in earnings in the period such differences are determined. Amounts received pursuant to new and/or amended distribution agreements entered into with certain distributors, relating to the costs associated with terminating the Company’s prior distributors, are accounted for as revenue ratably over the anticipated life of the respective distribution agreement, generally 20 years.
	Management believes that adequate provision has been made for cash discounts, returns and spoilage based on the Company’s historical experience.
Cost of Sales
	Cost of Sales – Cost of sales consists of the costs of raw materials utilized in the manufacture of products, co-packing fees, repacking fees, in-bound freight charges, as well as certain internal transfer costs, warehouse expenses incurred prior to the manufacture of the Company’s finished products and certain quality control costs. Raw materials account for the largest portion of the cost of sales.  Raw materials include cans, bottles, other containers, flavors, ingredients and packaging materials.
Operating Expenses
	Operating Expenses – Operating expenses include selling expenses such as distribution expenses to transport products to customers and warehousing expenses after manufacture, as well as expenses for advertising, sampling and in-store demonstration costs, costs for merchandise displays, point-of-sale materials and premium items, sponsorship expenses, other marketing expenses and design expenses.  Operating expenses also include such costs as payroll costs, travel costs, professional service fees including legal fees, termination payments made to certain of the Company’s prior distributors, depreciation and other general and administrative costs.
Freight-Out Costs
	Freight-Out Costs – For the years ended December 31, 2014, 2013 and 2012, freight-out costs amounted to $92.7 million, $84.0 million and $76.1 million, respectively, and have been recorded in operating expenses in the accompanying consolidated statements of income.
Advertising and Promotional Expenses
	Advertising and Promotional Expenses – The Company accounts for advertising production costs by expensing such production costs the first time the related advertising takes place. A significant amount of the Company’s promotional expenses result from payments under endorsement and sponsorship contracts. Accounting for endorsement and sponsorship payments is based upon specific contract provisions. Generally, endorsement and sponsorship payments are expensed on a straight-line basis over the term of the contract after giving recognition to periodic performance compliance provisions of the contracts. Advertising and promotional expenses, including but not limited to production costs, amounted to $171.5 million, $181.8 million and $165.4 million for the years ended December 31, 2014, 2013 and 2012, respectively. Advertising and promotional expenses are included in operating expenses in the accompanying consolidated statements of income.
Income Taxes
	Income Taxes – The Company utilizes the liability method of accounting for income taxes as set forth in ASC 740. Under the liability method, deferred taxes are determined based on the temporary differences between the financial statement and tax basis of assets and liabilities using tax rates expected to be in effect during the years in which the basis differences reverse. A valuation allowance is recorded when it is more likely than not that some of the deferred tax assets will not be realized. In determining the need for valuation allowances the Company considers projected future taxable income and the availability of tax planning strategies. If in the future the Company determines that it would not be able to realize its recorded deferred tax assets, an increase in the valuation allowance would be recorded, decreasing earnings in the period in which such determination is made.
	The Company assesses its income tax positions and records tax benefits for all years subject to examination based upon the Company’s evaluation of the facts, circumstances and information available at the reporting date. For those tax positions where there is a greater than 50% likelihood that a tax benefit will be sustained, the Company has recorded the largest amount of tax benefit that may potentially be realized upon ultimate settlement with a taxing authority that has full knowledge of all relevant information. For those income tax positions where there is less than 50% likelihood that a tax benefit will be sustained, no tax benefit has been recognized in the financial statements.
Stock-Based Compensation
	Stock-Based Compensation – The Company accounts for stock-based compensation under the provisions of ASC 718.  The Company records compensation expense for employee stock options based on the estimated fair value of the options on the date of grant using the Black-Scholes-Merton option pricing formula. The Company records compensation expense for non-employee stock options based on the estimated fair value of the options as of the earlier of (1) the date at which a commitment for performance by the non-employee to earn the stock option is reached or (2) the date at which the non-employee’s performance is complete, using the Black-Scholes-Merton option pricing formula. Stock-based compensation cost for restricted stock awards and restricted stock units is measured based on the closing fair market value of the Company’s common stock at the date of grant. In the event that the Company has the option and intent to settle a restricted stock unit in cash, the award is classified as a liability and revalued at each balance sheet date. (See Note 13).
Net Income Per Common Share
	Net Income Per Common Share – In accordance with ASC 260, net income per common share, on a basic and diluted basis, is presented for all periods.  Basic net income per share is computed by dividing net income by the weighted average number of common shares outstanding during each period. Diluted net income per share is computed by dividing net income by the weighted average number of common and dilutive common equivalent shares outstanding. The calculation of common equivalent shares assumes the exercise of dilutive stock options, net of assumed treasury share repurchases at average market prices, as applicable.
Concentration of Risk
	Concentration of Risk – Certain of the Company’s products utilize components (raw materials and/or co-packing services) from a limited number of sources. A disruption in the supply of such components could significantly affect the Company’s revenues from those products, as alternative sources of such components may not be available at commercially reasonable rates or within a reasonably short time period. The Company continues to take steps on an ongoing basis to secure the availability of alternative sources for such components and minimize the risk of any disruption in production.
	Coca-Cola Refreshments USA, Inc. (“CCR”), a customer of the Direct Store Delivery segment (“DSD”) with sales within specific markets in the United States and Canada, accounted for approximately 29%, 29% and 28% of the Company’s net sales for the years ended December 31, 2014, 2013 and 2012, respectively.
Credit Risk
	Credit Risk – The Company sells its products nationally and internationally, primarily to full service beverage distributors, retail grocery and specialty chains, wholesalers, club stores, drug chains, mass merchandisers, convenience chains, health food distributors and food service customers. The Company performs ongoing credit evaluations of its customers and generally does not require collateral. The Company maintains reserves for estimated credit losses, and historically, such losses have been within management’s expectations.
Fair Value of Financial Instruments
	Fair Value of Financial Instruments – The carrying value of the Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable and accrued liabilities, approximate fair value due to the relatively short maturity of the respective instruments.
Use of Estimates
	Use of Estimates – The preparation of the consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from those estimates.
Recent Accounting Pronouncements
	Recent Accounting Pronouncements – In September 2014, the Company elected to early adopt FASB ASU No. 2014-08, “Presentation of Financial Statements and Property, Plant, and Equipment - Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity”.  ASU 2014-08 provides new guidance related to the definition of a discontinued operation and requires new disclosures of both discontinued operations and certain other disposals that do not meet the definition of a discontinued operation. The adoption of ASU 2014-08 did not have a material impact on the Company’s financial position, results of operations or liquidity.
	In June 2014, the FASB issued ASU No. 2014-12, “Compensation—Stock Compensation (Topic 718): Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period (a consensus of the FASB Emerging Issues Task Force)”.  ASU 2014-12 clarifies that a performance target that affects vesting and that could be achieved after the requisite service period be treated as a performance condition. A reporting entity should apply existing guidance in Topic 718 as it relates to awards with performance conditions that affect vesting to account for such awards. As such, the performance target should not be reflected in estimating the grant-date fair value of the award. Compensation cost should be recognized in the period in which it becomes probable that the performance target will be achieved and should represent the compensation cost attributable to the period(s) for which the requisite service has already been rendered. ASU 2014-12 is effective for annual periods, and interim periods within those years, beginning after December 15, 2015. Early adoption is permitted. ASU 2014-12 may be applied either (a) prospectively to all awards granted or modified after the effective date or (b) retrospectively to all awards with performance targets that are outstanding as of the beginning of the earliest annual period presented in the financial statements and to all new or modified awards thereafter. The adoption of ASU 2014-12 is not expected to have a material impact on the Company’s financial position, results of operations or liquidity.
	In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers”, which supersedes previous revenue recognition guidance. ASU 2014-09 requires that a company recognize revenue at an amount that reflects the consideration to which the company expects to be entitled in exchange for transferring goods or services to a customer. In applying the new guidance, a company will (1) identify the contract(s) with a customer; (2) identify the performance obligations in the contract; (3) determine the transaction price; (4) allocate the transaction price to the contract’s performance obligations; and (5) recognize revenue when (or as) the entity satisfies a performance obligation. ASU 2014-09 is effective for reporting periods beginning after December 15, 2016 and can be adopted using either a full retrospective or modified approach. The Company is currently evaluating the impact of ASU 2014-09 on its financial position, results of operations and liquidity.

INVESTMENTS_Tables

INVESTMENTS (Tables)	12 Months Ended
	Dec. 31, 2014
INVESTMENTS
Summary of investments in held-to-maturity, available-for-sale and trading securities
	December 31, 2014	Amortized Cost		Gross		Gross		Fair		Continuous		Continuous
				Unrealized		Unrealized		Value		Unrealized		Unrealized
				Holding		Holding				Loss Position		Loss Position
				Gains		Losses				less than 12		greater than 12
										Months		Months
	Held-to-Maturity
	Short-term:
	Commercial paper	$	19,482	$	-2	$	-	$	19,480	$	-	$	-
	Municipal securities	744,542		105		-		744,647		-		-
	U.S. Government Agencies	9,199		-1		-		9,198		-		-
	Lont-term:
	Municipal securities	42,940		10		-		42,950		-		-
	Available-for-sale
	Short-term:
	Variable rate demand notes	4,001		-		-		4,001		-		-
	Total	$	820,164	$	112	$	-	820,276		$	-	$	-
	Trading
	Short-term:
	Auction rate securities							3,910
	Long-term:
	Auction rate securities							-
	Total							$	824,186
	December 31, 2013	Amortized Cost		Gross		Gross		Fair		Continuous		Continuous
				Unrealized		Unrealized		Value		Unrealized		Unrealized
				Holding		Holding				Loss Position		Loss Position
				Gains		Losses				less than 12		greater than 12
										Months		Months
	Held-to-Maturity
	Short-term:
	Certificates of deposit	$	22,045	$	-	$	-	$	22,045	$	-	$	-
	Commercial paper	5,991		-		-		5,991		-		-
	Municipal securities	367,819		48		-		367,867		-		-
	Total	$	395,855	$	48	$	-	395,903		$	-	$	-
	Trading
	Short-term:
	Auction rate securities							6,392
	Long-term:
	Auction rate securities							9,792
	Total							$	412,087
Schedule of net gain (loss) recognized through earnings on trading securities
		2014		2013		2012
	Gain (loss) on transfer from available-for-sale to trading	$	-	$	-	$	-
	Gain on trading securities sold	978		255		1,130
	(Loss) gain on trading securities held	-177		816		753
	Gain on trading securites	$	801	$	1,071	$	1,883
Summarizes the underlying contractual maturities of the Company's investments
		December 31, 2014				December 31, 2013
		Amortized Cost		Fair Value		Amortized Cost		Fair Value
	Less than 1 year:
	U.S. Treasuries	$	-	$	-	$	-	$	-
	Certificates of deposit	-		-		22,045		22,045
	Commercial paper	19,482		19,480		5,991		5,991
	Municipal securities	744,542		744,647		367,819		367,867
	U.S. government agency securities	9,199		9,198		-		-
	Due 1 -10 years:
	Municipal securities	42,940		42,950		-		-
	Due 11 - 20 years:
	Auction rate securities	3,910		3,910		11,102		11,102
	Due 21 - 30 years:
	Variable rate demand notes	4,001		4,001		-		-
	Auction rate securities	-		-		5,082		5,082
	Total	$	824,074	$	824,186	$	412,039	$	412,087

FAIR_VALUE_OF_CERTAIN_FINANCIA1

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Tables)	12 Months Ended
	Dec. 31, 2014
FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES
Schedule of financial assets recorded at fair value on a recurring basis
	December 31, 2014	Level 1			Level 2			Level 3		Total
	Cash	$	196,090		$	-		$	-	$	196,090
	Money market funds	106,928			-			-		106,928
	Certificates of deposit	-			-			-		-
	Commercial paper	-			19,482			-		19,482
	Municipal securities	-			854,787			-		854,787
	U.S. government agency securities	-			9,199			-		9,199
	Variable rate demand notes	-			4,001			-		4,001
	Auction rate securities	-			-			3,910		3,910
	Put option related to auction rate securities	-			-			250		250
	Foreign currency derivatives	-			(252		)	-		(252		)
	Total	$	303,018		$	887,217		$	4,160	$	1,194,395
	Amounts included in:
	Cash and cash equivalents	$	303,018		$	67,305		$	-	$	370,323
	Short-term investments	-			777,224			3,910		781,134
	Accounts receivable, net	-			83			-		83
	Investments	-			42,940			-		42,940
	Prepaid expenses and other current assets	-			-			250		250
	Other assets	-			-			-		-
	Accrued liabilities	-			(335		)	-		(335		)
	Total	$	303,018		$	887,217		$	4,160	$	1,194,395
	December 31, 2013	Level 1			Level 2			Level 3		Total
	Cash	$	139,300		$	-		$	-	$	139,300
	Money market funds	60,102			-			-		60,102
	Certificates of deposit	-			22,045			-		22,045
	Commercial paper	-			5,991			-		5,991
	Municipal securities	-			379,766			-		379,766
	Auction rate securities	-			-			16,184		16,184
	Put option related to auction rate securities	-			-			1,092		1,092
	Total	$	199,402		$	407,802		$	17,276	$	624,480
	Amounts included in:
	Cash and cash equivalents	$	199,402		$	11,947		$	-	$	211,349
	Short-term investments	-			395,855			6,392		402,247
	Investments	-			-			9,792		9,792
	Prepaid expenses and other current assets	-			-			486		486
	Other assets	-			-			606		606
	Total	$	199,402		$	407,802		$	17,276	$	624,480
Schedule of quantitative information related to the significant unobservable inputs utilized in the Company's Level 3 recurring fair value measurements
	The following table presents quantitative information related to the significant unobservable inputs utilized in the Company’s Level 3 recurring fair value measurements as of December 31, 2014.
		Valuation Technique		Unobservable Input		Range (Weighted-Average)
	Auction Rate Securities	Discounted cash flow		Maximum rate probability		1.37%-3.02% (2.58%)
				Principal returned probability		84.78%-94.07% (87.05%)
				Default probability		4.56%-12.21% (10.37%)
				Liquidity risk		2.50%-2.50% (2.50%)
				Recovery rate		60-60 (60)
	Put Options	Discounted cash flow		Counterparty risk		0.73%-0.79% (0.74%)
Summary of changes in fair value of the Company's Level 3 financial assets
		December 31, 2014						December 31, 2013
		Auction			Put Options			Auction		Put Options
		Rate						Rate
		Securities						Securities
	Opening Balance	$	16,184		$	1,092		$	23,156	$	1,929
	Transfers into Level 3	-			-			-		-
	Transfers out of Level 3	-			-			-		-
	Total gains (losses) for the period:
	Included in earnings	801			-842			3,553		-837
	Included in other comprehensive income	-			-			-2,482		-
	Settlements	-13,075			-			-8,043		-
	Closing Balance	$	3,910		$	250		$	16,184	$	1,092

DERIVATIVE_INSTRUMENTS_AND_HED1

DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES (Tables)	12 Months Ended
	Dec. 31, 2014
DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES
Schedule of notional amount and fair value of all outstanding foreign currency derivative instruments in the condensed consolidated balance sheets
		December 31, 2014
	Derivatives not designated as	Notional			Fair			Balance Sheet Location
	hedging instruments under	Amount			Value
	FASB ASC 815-20
	Assets:
	Foreign currency exchange contracts:
	Receive CAD/pay USD	$	19,940		$	83		Accounts receivable, net
	Liabilities:
	Foreign currency exchange contracts:
	Receive EUR/pay USD	$	13,265		$	-75		Accrued liabilities
	Receive USD/pay AUD	8,343			-48			Accrued liabilities
	Receive USD/pay JPY	10,620			-84			Accrued liabilities
	Receive USD/pay ZAR	14,760			-105			Accrued liabilities
	Receive USD/pay MXN	4,961			-11			Accrued liabilities
	Receive USD/pay CLP	2,685			-10			Accrued liabilities
	Receive USD/pay COP	2,845			-2			Accrued liabilities
Schedule of net gain on derivative instruments in the condensed consolidated statements of income
				Amount of gain
				recognized in income on
				derivatives
				Year ended
	Derivatives not designated as	Location of gain		December 31,			December 31,
	hedging instruments under	recognized in income on		2014			2013
	FASB ASC 815-20	derivatives
	Foreign currency exchange contracts	Interest and other income (expense), net		$	1,424		$	-

INVENTORIES_Tables

INVENTORIES (Tables)	12 Months Ended
	Dec. 31, 2014
INVENTORIES
Schedule of inventories
		2014		2013
	Raw materials	$	59,938	$	68,088
	Finished goods	114,635		153,361
		$	174,573	$	221,449

PROPERTY_AND_EQUIPMENT_Net_Tab

PROPERTY AND EQUIPMENT, Net (Tables)	12 Months Ended
	Dec. 31, 2014
PROPERTY AND EQUIPMENT, Net
Schedule of property and equipment
		2014		2013
	Land	$	6,792	$	5,382
	Leasehold improvements	2,796		2,222
	Furniture and fixtures	3,371		3,474
	Office and computer equipment	10,072		14,135
	Computer software	1,317		791
	Equipment	84,263		62,552
	Building	37,311		33,468
	Vehicles	27,813		30,442
		173,735		152,466
	Less: accumulated depreciation and amortization	-83,579		-64,323
		$	90,156	$	88,143

INTANGIBLES_Net_Tables

INTANGIBLES, Net (Tables)	12 Months Ended
	Dec. 31, 2014
INTANGIBLES, Net
Schedule of intangibles
		2014		2013
	Amortizing intangibles	$	233	$	1,076
	Accumulated amortization	-50		-590
		183		486
	Non-amortizing intangibles	50,565		65,288
		$	50,748	$	65,774

COMMITMENTS_AND_CONTINGENCIES_

COMMITMENTS AND CONTINGENCIES (Tables)	12 Months Ended
	Dec. 31, 2014
COMMITMENTS AND CONTINGENCIES
Schedule of future minimum rental payments under the operating leases
	Future minimum rental payments at December 31, 2014 under the operating leases referred to above are as follows:
	Year Ending December 31:
	2015	$	5,310
	2016	4,329
	2017	1,178
	2018	495
	2019	495
	2020 and thereafter	1,166
		$	12,973
Schedule of contractual obligations related primarily to sponsorships and other commitments
	Contractual obligations – The Company has the following contractual obligations related primarily to sponsorships and other commitments as of December 31, 2014:
	Year Ending December 31:
	2015	$	46,290
	2016	25,296
	2017	3,602
	2018	2,793
	2019	-
	2020 and thereafter	-
		$	77,981

ACCUMULATED_OTHER_COMPREHENSIV1

ACCUMULATED OTHER COMPREHENSIVE LOSS (Tables)	12 Months Ended
	Dec. 31, 2014
ACCUMULATED OTHER COMPREHENSIVE LOSS
Changes in accumulated other comprehensive loss by component, after tax
		2014		2013
	Foreign currency translation adjustments	$	11,453	$	1,233

STOCKBASED_COMPENSATION_Tables

STOCK-BASED COMPENSATION (Tables)	12 Months Ended
	Dec. 31, 2014
STOCK-BASED COMPENSATION
Schedule of weighted-average assumptions used to estimate the fair value of options granted
			2014		2013		2012
	Dividend yield		0.0 %		0.0 %		0.0 %
	Expected volatility		41.4 %		47.5 %		48.1 %
	Risk-free interest rate		1.55 %		0.98 %		0.74 %
	Expected term		5.8 Years		5.7 Years		5.4 Years
Summary of Company's activities with respect to its stock option plans
	Options		Number of		Weighted-			Weighted-		Aggregate
			Shares (In		Average			Average		Intrinsic Value
			thousands)		Exercise			Remaining
					Price Per			Contractual
					Share			Term (In
								years)
	Outstanding at January 1, 2014		12,973		$	15.70		3.7		$	675,595
	Granted 01/01/14 - 03/31/14		689		$	70.06
	Granted 04/01/14 - 06/30/14		104		$	69.15
	Granted 07/01/14 - 09/30/14		-		$	-
	Granted 10/01/14 - 12/31/14		195		$	111.30
	Exercised		-767		$	22.38
	Cancelled or forfeited		-128		$	45.49
	Outstanding at December 31, 2014		13,066		$	19.73		3.1		$	1,158,412
	Vested and expected to vest in the future at December 31, 2014		12,670		$	18.31		2.9		$	1,141,163
	Exercisable at December 31, 2014		10,566		$	10.24		1.8		$	1,036,675
Summary of information about stock options outstanding and exercisable
	The following table summarizes information about stock options outstanding and exercisable at December 31, 2014:
					Options Outstanding						Options Exercisable
	Range of Exercise				Number		Weighted		Weighted		Number	Weighted
	Prices ($)				Outstanding (In		Average		Average		Exercisable	Average
					Thousands)		Remaining		Exercise		(In	Exercise
							Contractual		Price ($)		Thousands)	Price ($)
							Term (Years)
	$3.29	-	$3.29		4,400		0.2		$		4,400	$
									3.29			3.29
	$5.72	-	$6.21		13		0.5		$		13	$
									6.18			6.18
	$8.44	-	$8.44		2,445		0.9		$		2,445	$
									8.44			8.44
	$13.37	-	$15.60		111		3.7		$		111	$
									13.56			13.56
	$15.86	-	$15.86		1,700		3.4		$		1,700	$
									15.86			15.86
	$15.94	-	$19.20		1,307		4.8		$		1,307	$
									17.83			17.83
	$19.23	-	$53.96		1,700		7.1		$		558	$
									41.19			34.33
	$55.92	-	$71.05		1,190		8.7		$		33	$
									66.22			63.85
	$74.78	-	$74.78		4		7.5		$		-	$
									74.78			0.00
	$111.30	-	$111.30		196		9.9		$		-	$
									111.30			0.00
					13,066		3.1		$		10,567	$
									19.73			10.24
Summary of Company's activities with respect to non-vested restricted stock awards and non-vested restricted stock units
			Number of			Weighted
			Shares (in			Average
			thousands)			Grant-Date
						Fair Value
	Non-vested at January 1, 2014		391			$	49.27
	Granted 01/01/14 - 03/31/14		-			-
	Granted 04/01/14 - 06/30/14		10			69
	Granted 07/01/14 - 09/30/14		-			-
	Granted 10/01/14 - 12/31/14		6			111.3
	Vested		(241	)		44.16
	Forfeited/cancelled		(17	)		51.79
	Non-vested at December 31, 2014		149			$	61.09
Schedule of total compensation cost relating to incentive stock option, charged against income
			2014			2013			2012
	Operating expenses		$	28,552		$	28,764		$	28,413
	Total employee and non-employee share-based compensation expense included in income, before income tax		28,552			28,764			28,413
	Less: Amount of income tax benefit recognized in earnings		-2,932			-7,730			-8,933
	Amount charged against net income		$	25,620		$	21,034		$	19,480

INCOME_TAXES_Tables

INCOME TAXES (Tables)	12 Months Ended
	Dec. 31, 2014
INCOME TAXES
Schedule of domestic and foreign components of the Company's income (loss) before provision for income taxes
		Year Ended December 31,
		2014			2013			2012
	Domestic*	$	711,917		$	596,899		$	568,225
	Foreign*	33,871			(33,005		)	(19,071		)
	Income before provision for income taxes	$	745,788		$	563,894		$	549,154
Components of the provision for income taxes
		Year Ended December 31,
		2014			2013			2012
	Current:
	Federal	$	228,348		$	191,596		$	177,372
	State	36,633			36,662			30,268
	Foreign	7,467			4,052			3,951
		272,448			232,310			211,591
	Deferred:
	Federal	(8,473		)	(7,441		)	(743		)
	State	(442		)	(1,443		)	(483		)
	Foreign	3,476			(9,694		)	(7,373		)
		(5,439		)	(18,578		)	(8,599		)
	Valuation allowance	(4,406		)	11,501			6,142
		$	262,603		$	225,233		$	209,134
Schedule of reconciliation of income taxes computed at statutory federal rate to total income taxes
		Year Ended December 31,
		2014			2013			2012
	U.S. Federal tax expense at statutory rates	$	261,025		$	197,363		$	192,204
	State income taxes, net of federal tax benefit	23,859			22,640			20,252
	Permanent differences	4,816			936			5,968
	Domestic production deduction	(20,607		)	(16,039		)	(15,469		)
	Other	(1,267		)	266			(388		)
	Foreign rate differential	(817		)	8,566			425
	Valuation allowance	(4,406		)	11,501			6,142
		$	262,603		$	225,233		$	209,134
Components of the Company's deferred tax assets (liabilities)
		2014			2013
	Deferred Tax Assets:
	Reserve for sales returns	$	289		$	583
	Reserve for doubtful accounts	36			62
	Reserve for inventory obsolescence	3,030			2,060
	Reserve for marketing development fund	9,118			9,470
	Capitalization of inventory costs	2,527			1,949
	State franchise tax	8,160			6,043
	Accrued compensation	-			867
	Accrued other liabilities	3,503			4,871
	Deferred revenue	47,319			50,813
	Stock-based compensation	25,268			21,963
	Securities impairment	288			273
	Foreign net operating loss carryforward	17,256			19,346
	Prepaid supplies	4,195			4,639
	Gain on intercompany transfer	8,347			-
	Total gross deferred tax assets	$	129,336		$	122,939
	Deferred Tax Liabilities:
	Amortization of trademarks	$	(11,923	)	$	(10,393	)
	Unrealized gain on available-for-sale investments	-			-
	Other deferred tax liabilities	(327		)	(94		)
	Depreciation	(5,022		)	(5,828		)
	Total gross deferred tax liabilities	(17,272		)	(16,315		)
	Valuation Allowance	(17,683		)	(22,089		)
	Net deferred tax assets	$	94,381		$	84,535
Schedule of roll-forward of the Company's total gross unrecognized tax benefits, not including interest and penalties
	The following is a rollforward of the Company’s total gross unrecognized tax benefits, not including interest and penalties, for the years ended December 31, 2014, 2013 and 2012:
		Gross Unrealized Tax
		Benefits
	Balance at January 1, 2012	$	1,910
	Additions for tax positions related to the current year	-
	Additions for tax positions related to the prior year	520
	Decreases for tax positions related to prior years	-1,504
	Balance at December 31, 2012	$	926
	Additions for tax positions related to the current year	-
	Additions for tax positions related to the prior year	9
	Decreases for tax positions related to prior years	-
	Balance at December 31, 2013	$	935
	Additions for tax positions related to the current year	-
	Additions for tax positions related to the prior year	-
	Decreases for tax positions related to prior years	-
	Balance at December 31, 2014	$	935

EARNINGS_PER_SHARE_Tables

EARNINGS PER SHARE (Tables)	12 Months Ended
	Dec. 31, 2014
EARNINGS PER SHARE
Schedule of reconciliation of the weighted average shares used in the basic and diluted earnings per common share computations
		2014	2013	2012
	Weighted-average shares outstanding:
	Basic	167,257	166,679	173,712
	Dilutive securities	7,028	6,708	9,371
	Diluted	174,285	173,387	183,083

SEGMENT_INFORMATION_Tables

SEGMENT INFORMATION (Tables)	12 Months Ended
	Dec. 31, 2014
SEGMENT INFORMATION
Schedule of net revenues and other financial information by segment
		Year Ended December 31, 2014
		DSD		Warehouse		Corporate		Total
						and
						Unallocated
	Net sales	$	2,369,208	$	95,659	$	-	$	2,464,867
	Contribution margin*	908,781		3,003		-		911,784
	Corporate & unallocated expenses	-		-		-164,279		(164,279		)
	Operating income							747,505
	Interest and other income, net	664		-3		-2,378		(1,717		)
	Income before provision for income taxes							745,788
	Depreciation & amortization	-19,778		-293		-5,540		(25,611		)
	Trademark amortization	-		-33		-8		(41		)
		Year Ended December 31, 2013
		DSD		Warehouse		Corporate		Total
						and
						Unallocated
	Net sales	$	2,147,355	$	99,073	$	-	$	2,246,428
	Contribution margin*	726,826		-1,652		-		725,174
	Corporate & unallocated expenses	-		-		-152,258		(152,258		)
	Operating income							572,916
	Interest and other income, net	755		-2		-9,775		(9,022		)
	Income before provision for income taxes							563,894
	Depreciation & amortization	-19,023		-244		-3,446		(22,713		)
	Trademark amortization	-		-44		-5		(49		)
		Year Ended December 31, 2012
		DSD		Warehouse		Corporate		Total
						and
						Unallocated
	Net sales	$	1,966,481	$	94,221	$	-	$	2,060,702
	Contribution margin*	660,607		3,496		-		664,103
	Corporate & unallocated expenses	-		-		-113,480		(113,480		)
	Operating income							550,623
	Interest and other income, net	494		-2		-1,961		(1,469		)
	Income before provision for income taxes							549,154
	Depreciation & amortization	-15,660		-139		-4,714		(20,513		)
	Trademark amortization	-		-44		-5		(49		)
Schedule of net sales by product line
	Product Line	2014		2013		2012
	Energy drinks	$	2,302,225	$	2,082,238	$	1,906,236
	Non-carbonated (primarily juice based beverages)	119,204		120,145		110,217
	Carbonated (primarily soda beverages)	28,425		29,245		31,044
	Other	15,013		14,800		13,205
		$	2,464,867	$	2,246,428	$	2,060,702

QUARTERLY_FINANCIAL_DATA_Unaud1

QUARTERLY FINANCIAL DATA (Unaudited) (Tables)	12 Months Ended
	Dec. 31, 2014
QUARTERLY FINANCIAL DATA (Unaudited)
QUARTERLY FINANCIAL DATA (Unaudited)
								Net Income per Common
								Share
		Net Sales		Gross Profit		Net Income		Basic		Diluted
	Quarter ended:
	March 31, 2014	$	536,129	$	286,818	$	95,250	$	0.57	$	0.55
	June 30, 2014	687,199		379,288		141,003		$	0.84	$	0.81
	September 30, 2014	635,972		341,920		121,600		$	0.73	$	0.70
	December 31, 2014	605,567		331,784		125,332		$	0.75	$	0.72
		$	2,464,867	$	1,339,810	$	483,185
	Quarter ended:
	March 31, 2013	$	484,223	$	252,039	$	63,496	$	0.38	$	0.37
	June 30, 2013	630,934		336,262		106,873		$	0.64	$	0.62
	September 30, 2013	590,422		307,470		92,187		$	0.55	$	0.53
	December 31, 2013	540,849		277,160		76,105		$	0.46	$	0.44
		$	2,246,428	$	1,172,931	$	338,661

ORGANIZATION_AND_SUMMARY_OF_SI2

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	12 Months Ended			0 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Aug. 14, 2014
				item
Intangibles
Impairment of intangible assets	$0	$0	$0
Estimated useful life of trademarks	17 years
Foreign Currency Translation and Transactions
Foreign currency transaction losses	3,400,000	12,900,000	3,700,000
Income Taxes
Tax benefits recognized for income tax positions where there is less than 50% likelihood that a tax benefit will be sustained	0
Revenue Recognition
Distribution Agreement, Revenue Recognition Period	20 years
Freight-Out Costs
Freight-out costs	92,700,000	84,000,000	76,100,000
Advertising and Promotional Expenses
Advertising and promotional expenses	171,500,000	181,800,000	165,400,000
Maximum
Intangibles
Estimated useful life of trademarks	25 years
Income Taxes
Percentage of likelihood of realization of recognized tax benefit	50.00%
Minimum
Intangibles
Estimated useful life of trademarks	1 year
Income Taxes
Percentage of likelihood below which no tax benefit is recognized in the financial statements	50.00%
Sales | Customer concentration | Direct Store Delivery ("DSD") | Coca-Cola Refreshments ("CCR")
Concentration of Risk
Percentage of net sales from major customer	29.00%	29.00%	28.00%
Property and Equipment | Maximum
Acquisitions and Divestitures
Estimated useful lives of the assets	10 years
Property and Equipment | Minimum
Acquisitions and Divestitures
Estimated useful lives of the assets	3 years
Coca-Cola Transaction Asset Transfer Agreement | Forecast | Coca-Cola
Acquisitions and Divestitures
Net cash payment				2,150,000,000
Amount held in escrow				625,000,000
Coca-Cola Transaction Asset Transfer Agreement | Forecast | NewCo | Coca-Cola
Acquisitions and Divestitures
Ownership interest (as a percent)				16.70%
Number of individuals who can be nominated as Board of Directors by counterparty as right under agreement				2
Reduced number of individuals who can be nominated as Board of Directors by counterparty under specific conditions				1
Term in which number of individuals who can be nominated as Board of Directors by counterparty will be reduced				36 months
Minimum ownership interest held when number of individuals who can be nominated as Board of Directors by counterparty will be reduced (as a percent)				20.00%

INVESTMENTS_Details

INVESTMENTS (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Held to Maturity and Available-for-sale
Held to maturity and available-for-sale securities, Amortized Cost	$820,164	$395,855
Held to maturity and available-for-sale securities, Gross Unrealized Holding Gains	112	48
Held to maturity and available-for-sale securities, Fair Value	820,276	395,903
Held to Maturity, Available-for-sale, and Trading
Total Fair Value	824,186	412,087
Short-term | Certificates of deposit
Held-to-Maturity
Held-to-maturity Securities, Amortized Cost before Other than Temporary Impairment		22,045
Fair Value		22,045
Short-term | Commercial paper
Held-to-Maturity
Held-to-maturity Securities, Amortized Cost before Other than Temporary Impairment	19,482	5,991
Gross Unrealized Holding Gains	-2
Fair Value	19,480	5,991
Short-term | Municipal securities
Held-to-Maturity
Held-to-maturity Securities, Amortized Cost before Other than Temporary Impairment	744,542	367,819
Gross Unrealized Holding Gains	105	48
Fair Value	744,647	367,867
Short-term | U.S. government Agencies
Held-to-Maturity
Held-to-maturity Securities, Amortized Cost before Other than Temporary Impairment	9,199
Gross Unrealized Holding Gains	-1
Fair Value	9,198
Short-term | Variable rate demand notes
Available-for-sale
Amortized Cost	4,001
Fair Value	4,001
Short-term | Auction rate securities
Trading
Fair Value	3,910	6,392
Long-term | Municipal securities
Held-to-Maturity
Held-to-maturity Securities, Amortized Cost before Other than Temporary Impairment	42,940
Gross Unrealized Holding Gains	10
Fair Value	42,950
Long-term | Auction rate securities
Trading
Fair Value		$9,792

INVESTMENTS_Details_2

INVESTMENTS (Details 2) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Investments
Realized gains on the sale of available-for-sale investments		$2,500,000
Auction rate securities
Investments
Gain on trading securities sold	978,000	255,000	1,130,000
(Loss) gain on trading securities held	-177,000	816,000	753,000
Gain on trading securities	$801,000	$1,071,000	$1,883,000

INVESTMENTS_Details_3

INVESTMENTS (Details 3) (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Investments
Amortized Cost	$824,074	$412,039
Fair Value	824,186	412,087
Certificates of deposit | Less than 1 year
Investments
Amortized Cost		22,045
Fair Value		22,045
Commercial paper | Less than 1 year
Investments
Amortized Cost	19,482	5,991
Fair Value	19,480	5,991
Municipal securities | Less than 1 year
Investments
Amortized Cost	744,542	367,819
Fair Value	744,647	367,867
Municipal securities | Due 1 - 10 years
Investments
Amortized Cost	42,940
Fair Value	42,950
U.S. government Agencies | Less than 1 year
Investments
Amortized Cost	9,199
Fair Value	9,198
Variable rate demand notes | Due 21 - 30 years
Investments
Amortized Cost	4,001
Fair Value	4,001
Auction rate securities | Due 11 - 20 years
Investments
Amortized Cost	3,910	11,102
Fair Value	3,910	11,102
Auction rate securities | Due 21 - 30 years
Investments
Amortized Cost		5,082
Fair Value		$5,082

FAIR_VALUE_OF_CERTAIN_FINANCIA2

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Level 1
Fair value of certain assets
Cash	$196,090	$139,300
Assets measured at fair value	303,018	199,402
Level 1 | Money market funds
Fair value of certain assets
Assets measured at fair value	106,928	60,102
Level 2
Fair value of certain assets
Assets measured at fair value	887,217	407,802
Level 2 | Certificates of deposit
Fair value of certain assets
Assets measured at fair value		22,045
Level 2 | Commercial paper
Fair value of certain assets
Assets measured at fair value	19,482	5,991
Level 2 | Municipal securities
Fair value of certain assets
Assets measured at fair value	854,787	379,766
Level 2 | U.S. government Agencies
Fair value of certain assets
Assets measured at fair value	9,199
Level 2 | Variable rate demand notes
Fair value of certain assets
Assets measured at fair value	4,001
Level 2 | Foreign currency exchange contracts
Fair value of certain assets
Foreign currency derivatives	-252
Level 3
Fair value of certain assets
Assets measured at fair value	4,160	17,276
Level 3 | Auction rate securities
Fair value of certain assets
Assets measured at fair value	3,910	16,184
Level 3 | Put options
Fair value of certain assets
Assets measured at fair value	250	1,092
Total fair value
Fair value of certain assets
Cash	196,090	139,300
Assets measured at fair value	1,194,395	624,480
Total fair value | Money market funds
Fair value of certain assets
Assets measured at fair value	106,928	60,102
Total fair value | Certificates of deposit
Fair value of certain assets
Assets measured at fair value		22,045
Total fair value | Commercial paper
Fair value of certain assets
Assets measured at fair value	19,482	5,991
Total fair value | Municipal securities
Fair value of certain assets
Assets measured at fair value	854,787	379,766
Total fair value | U.S. government Agencies
Fair value of certain assets
Assets measured at fair value	9,199
Total fair value | Variable rate demand notes
Fair value of certain assets
Assets measured at fair value	4,001
Total fair value | Auction rate securities
Fair value of certain assets
Assets measured at fair value	3,910	16,184
Total fair value | Put options
Fair value of certain assets
Assets measured at fair value	250	1,092
Total fair value | Foreign currency exchange contracts
Fair value of certain assets
Foreign currency derivatives	($252)

FAIR_VALUE_OF_CERTAIN_FINANCIA3

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Details 2) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Fair value amounts included in the carrying value of
Cash and cash equivalents	$370,323	$211,349	$222,514	$359,331
Short-term investments	781,134	402,247
Investments	42,940	9,792
Asset transfers between Level 1 and Level 2 measurements	0	0
Level 1
Fair value amounts included in the carrying value of
Cash and cash equivalents	303,018	199,402
Total	303,018	199,402
Level 2
Fair value amounts included in the carrying value of
Cash and cash equivalents	67,305	11,947
Short-term investments	777,224	395,855
Accounts receivable, net	83
Investments	42,940
Accrued liabilities	-335
Total	887,217	407,802
Level 3
Fair value amounts included in the carrying value of
Short-term investments	3,910	6,392
Investments		9,792
Prepaid expenses and other current assets	250	486
Other assets		606
Total	4,160	17,276
Total fair value
Fair value amounts included in the carrying value of
Cash and cash equivalents	370,323	211,349
Short-term investments	781,134	402,247
Accounts receivable, net	83
Investments	42,940	9,792
Prepaid expenses and other current assets	250	486
Other assets		606
Accrued liabilities	-335
Total	$1,194,395	$624,480

FAIR_VALUE_OF_CERTAIN_FINANCIA4

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Details 3) (Discounted cash flow, Level 3, Assets at fair value on recurring basis)	12 Months Ended
	Dec. 31, 2014
Auction Rate Securities: Trading | Minimum
Quantitative information related to the significant unobservable inputs
Maximum rate probability (as a percent)	1.37%
Principal returned probability (as a percent)	84.78%
Default probability (as a percent)	4.56%
Liquidity risk (as a percent)	2.50%
Recovery rate (as a percent)	60.00%
Auction Rate Securities: Trading | Maximum
Quantitative information related to the significant unobservable inputs
Maximum rate probability (as a percent)	3.02%
Principal returned probability (as a percent)	94.07%
Default probability (as a percent)	12.21%
Liquidity risk (as a percent)	2.50%
Recovery rate (as a percent)	60.00%
Auction Rate Securities: Trading | Weighted Average
Quantitative information related to the significant unobservable inputs
Maximum rate probability (as a percent)	2.58%
Principal returned probability (as a percent)	87.05%
Default probability (as a percent)	10.37%
Liquidity risk (as a percent)	2.50%
Recovery rate (as a percent)	60.00%
Put options | Minimum
Quantitative information related to the significant unobservable inputs
Counterparty risk (as a percent)	0.73%
Put options | Maximum
Quantitative information related to the significant unobservable inputs
Counterparty risk (as a percent)	0.79%
Put options | Weighted Average
Quantitative information related to the significant unobservable inputs
Counterparty risk (as a percent)	0.74%

FAIR_VALUE_OF_CERTAIN_FINANCIA5

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Details 4) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011	Jun. 30, 2011	Oct. 02, 2013	Jul. 02, 2013
ARS Agreement
Amortized Cost	$824,074,000	$412,039,000
Auction rate securities
ARS Agreement
Face value of investments	4,200,000
Amortized Cost	3,900,000
Trading auction rate securities, in short-term and long-term investments	3,900,000
Impairment of investments, trading securities	300,000
2011 ARS Agreement
ARS Agreement
Amount of securities of par value					24,500,000
Redemption of investment securities at par through normal market channels	6,900,000	2,300,000	1,300,000	3,700,000
Put options
ARS Agreement
Redemption of investment securities through the exercise of the put option	6,200,000
2011 Put Option
ARS Agreement
Fair market value of investments	300,000
Resulted (loss) gain on revaluation of investment securities included in other income (expense)	-40,000	2,700,000
2011 Put Option | Maximum
ARS Agreement
Amount of securities of par value						$1,000,000	$1,000,000

FAIR_VALUE_OF_CERTAIN_FINANCIA6

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Details 5) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013
Auction rate securities
Fair value of level 3 financial assets, roll forward
Balance at the beginning of the period	$16,184	$23,156
Total gains (losses) for the period: Included in earnings	801	3,553
Total gains (losses) for the period: Included in other comprehensive income		-2,482
Settlements	-13,075	-8,043
Balance at the end of the period	3,910	16,184
Put options
Fair value of level 3 financial assets, roll forward
Balance at the beginning of the period	1,092	1,929
Total gains (losses) for the period: Included in earnings	-842	-837
Balance at the end of the period	$250	$1,092

DERIVATIVE_INSTRUMENTS_AND_HED2

DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014
Foreign currency exchange contracts | Maximum
Derivative Instruments and Hedging Activities
Term of derivative instrument	1 month
Derivatives not designated as hedging instruments | Foreign currency exchange contracts | Interest and other income (expense), net
Derivative Instruments and Hedging Activities
Amount of loss recognized in income on derivatives	1,424
Derivatives not designated as hedging instruments | Receive CAD/pay USD | Accounts receivables, net
Derivative Instruments and Hedging Activities
Notional amount, Assets	19,940
Fair Value, Assets	83
Derivatives not designated as hedging instruments | Receive EUR/pay USD | Accrued liabilities
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	13,265
Fair Value, Liabilities	-75
Derivatives not designated as hedging instruments | Receive USD/pay AUD | Accrued liabilities
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	8,343
Fair Value, Liabilities	-48
Derivatives not designated as hedging instruments | Receive USD/pay JPY | Accrued liabilities
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	10,620
Fair Value, Liabilities	-84
Derivatives not designated as hedging instruments | Receive USD/pay ZAR | Accrued liabilities
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	14,760
Fair Value, Liabilities	-105
Derivatives not designated as hedging instruments | Receive USD/pay MXN | Accrued liabilities
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	4,961
Fair Value, Liabilities	-11
Derivatives not designated as hedging instruments | Receive USD/pay CLP | Accrued liabilities
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	2,685
Fair Value, Liabilities	-10
Derivatives not designated as hedging instruments | Receive USD/pay COP | Accrued liabilities
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	2,845
Fair Value, Liabilities	-2

INVENTORIES_Details

INVENTORIES (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
INVENTORIES
Raw materials	$59,938	$68,088
Finished goods	114,635	153,361
Inventories, net	$174,573	$221,449

PROPERTY_AND_EQUIPMENT_Net_Det

PROPERTY AND EQUIPMENT, Net (Details) (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Property and equipment, net
Property and equipment, gross	$173,735	$152,466
Less: accumulated depreciation and amortization	-83,579	-64,323
Property and equipment, net	90,156	88,143
Land
Property and equipment, net
Property and equipment, gross	6,792	5,382
Leasehold improvements
Property and equipment, net
Property and equipment, gross	2,796	2,222
Furniture and fixtures
Property and equipment, net
Property and equipment, gross	3,371	3,474
Office and computer equipment
Property and equipment, net
Property and equipment, gross	10,072	14,135
Computer software
Property and equipment, net
Property and equipment, gross	1,317	791
Equipment
Property and equipment, net
Property and equipment, gross	84,263	62,552
Building
Property and equipment, net
Property and equipment, gross	37,311	33,468
Vehicles
Property and equipment, net
Property and equipment, gross	$27,813	$30,442

INTANGIBLES_Net_Details

INTANGIBLES, Net (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Intangibles, Net
Amortizing intangibles	$233,000	$1,076,000
Accumulated amortization	-50,000	-590,000
Amortizing intangibles, net	183,000	486,000
Non-amortizing intangibles	50,565,000	65,288,000
Intangible, net	50,748,000	65,774,000
Weighted-average useful life	17 years
Amortization expense	400,000	50,000	50,000
Future estimated amortization expense related to amortizing intangibles	$10,000
Minimum
Intangibles, Net
Weighted-average useful life	1 year
Maximum
Intangibles, Net
Weighted-average useful life	25 years

DISTRIBUTION_AGREEMENTS_Detail

DISTRIBUTION AGREEMENTS (Details) (USD $)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Distribution agreement, revenue recognition period	20 years
Revenue recognized	$7.80	$8.40	$8.20
Termination costs of distributors	-0.2	10.8	1.5
AB Distributors
Amount recorded from distribution agreement	38.2
Coca-Cola Transaction Asset Transfer Agreement | Forecast | Coca-Cola
Termination costs of distributors	$280

DEBT_Details

DEBT (Details) (USD $)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Jun. 30, 2013
Line of credit
DEBT
Maximum borrowing capacity				$10
Outstanding borrowings	0
Line of credit | Base (prime) rate
DEBT
Effective interest rate on borrowing	base (prime) rate
Line of credit | Base (prime) rate | Minimum
DEBT
Percentage to be subtracted to compute the variable rate on the debt instrument	1.00%
Line of credit | Base (prime) rate | Maximum
DEBT
Percentage to be subtracted to compute the variable rate on the debt instrument	1.50%
Line of credit | London Interbank Offered Rates
DEBT
Effective interest rate on borrowing	London Interbank Offered Rates
Line of credit | London Interbank Offered Rates | Minimum
DEBT
Percentage that needs to be added to compute the variable rate on the debt instrument	1.25%
Line of credit | London Interbank Offered Rates | Maximum
DEBT
Percentage that needs to be added to compute the variable rate on the debt instrument	1.75%
Capital lease obligations
DEBT
Company debt consisting of capital leases	0.4	1.3
Period over which monthly installments are payable	12 months
Assets acquired under capital leases
Interest expenses for capital lease obligations	0.03	0.05	0.05
Capital lease obligations | Assets acquired under capital leases
Assets acquired under capital leases
Net book value	3.7	4.2
Accumulated depreciation	3.5	2.3
Standby letters of credit
DEBT
Maximum borrowing capacity	4
Amount outstanding	0
Standby letters of credit | Minimum
DEBT
Fee (as a percent)	1.00%
Standby letters of credit | Maximum
DEBT
Fee (as a percent)	1.50%

COMMITMENTS_AND_CONTINGENCIES_1

COMMITMENTS AND CONTINGENCIES (Detail) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
COMMITMENTS AND CONTINGENCIES
Rental expense under operating leases	$6,800,000	$7,400,000	$4,600,000
Future minimum rental payments under the operating leases
2015	5,310,000
2016	4,329,000
2017	1,178,000
2018	495,000
2019	495,000
2020 and thereafter	1,166,000
Total	$12,973,000

COMMITMENTS_AND_CONTINGENCIES_2

COMMITMENTS AND CONTINGENCIES (Details 2) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Contractual obligations related primarily to sponsorships and other commitments
Value of purchases from suppliers of limited resources	$292,800,000	$282,500,000	$264,200,000
Raw material items
Contractual obligations related primarily to sponsorships and other commitments
Purchase Commitments	31,300,000
Period over which obligations will be paid	1 year
Contractual obligations
Contractual obligations related primarily to sponsorships and other commitments
2015	46,290,000
2016	25,296,000
2017	3,602,000
2018	2,793,000
Total	$77,981,000

COMMITMENTS_AND_CONTINGENCIES_3

COMMITMENTS AND CONTINGENCIES (Details 3) (USD $)	0 Months Ended
	Oct. 17, 2012	Sep. 17, 2008	Dec. 31, 2014	Apr. 16, 2014	Dec. 31, 2013
	item	item
	oz
Commitments and contingencies
Amount that Company has agreed to cause certain of its insurance carriers to pay into escrow account				$16,250,000
Accrued loss contingencies			3,700,000		17,000,000
Receivables for insurance reimbursements			0		16,250,000
Lawsuit in Superior Court by Wendy Crossland and Richard Fournier
Commitments and contingencies
Age of the plaintiff's deceased daughter	14 years
Number of 24 ounce energy drinks	2
Number of ounce energy drink	24
Number of days over which the energy drink was consumed	2 days
Minimum amount of plaintiff claims for general damages	$25,000
Securities Litigation
Commitments and contingencies
Number of actions consolidated		2

ACCUMULATED_OTHER_COMPREHENSIV2

ACCUMULATED OTHER COMPREHENSIVE LOSS (Detail) (USD $)	Dec. 31, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Components of accumulated other comprehensive income (loss):
Foreign currency translation adjustments	$11,453	$1,233

TREASURY_STOCK_PURCHASE_Detail

TREASURY STOCK PURCHASE (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Apr. 07, 2013
TREASURY STOCK PURCHASE
Common stock repurchased	$8,175,000	$67,599,000	$737,079,000
Number of shares repurchased of common stock from employees in lieu of cash or withholding taxes due	90,000
Cash payment for repurchase of common stock from employees in lieu of cash or withholding taxes due	8,200,000
April 2013 Repurchase Plan
TREASURY STOCK PURCHASE
Maximum amount of common stock the board of directors authorized to repurchase				200,000,000
Common stock repurchased (in shares)	0	951,000
Average purchase price (in dollars per share)		$56.98
Common stock repurchased		$54,200,000

STOCKBASED_COMPENSATION_Detail

STOCK-BASED COMPENSATION (Details) (USD $)	12 Months Ended			3 Months Ended				0 Months Ended
In Millions, except Share data, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Sep. 30, 2014	Jun. 30, 2014	Mar. 31, 2014	Jun. 04, 2009
	item
Stock-based compensation
Stock-based compensation plans	2
Compensation expense on share-based plans	$28.60	$28.80	$28.40
Stock options
Stock-based compensation
Common stock granted, net of cancellations (in shares)				195,000	0	104,000	689,000
2011 Omnibus Incentive Plan
Stock-based compensation
Aggregate amount of common stock authorized (in shares)	14,500,000			14,500,000
Reduction in number of shares for each share granted	2.16			2.16
Common stock granted, net of cancellations (in shares)	3,620,280
Shares available for grant	9,865,555			9,865,555
2011 Omnibus Incentive Plan | Stock options
Stock-based compensation
Vesting period	5 years
2011 Omnibus Incentive Plan | Stock options | Maximum
Stock-based compensation
Tenure of award	10 years
2009 Directors Plan
Stock-based compensation
Aggregate amount of common stock authorized (in shares)	1,600,000			1,600,000
Percentage of award vesting on the last business day prior to the date of the annual meeting	100.00%
2009 Directors Plan | Minimum
Stock-based compensation
Percentage of closing price of the company's common stock on the date an option is granted to determine the exercise price	100.00%
2009 Directors Plan | Stock options, non-employee directors
Stock-based compensation
The period during which awards can be granted, effective June 4, 2009								10 years
Common stock granted, net of cancellations (in shares)	81,160
Shares available for grant	1,518,840			1,518,840

STOCKBASED_COMPENSATION_Detail1

STOCK-BASED COMPENSATION (Details 2) (Stock options, USD $)	3 Months Ended				12 Months Ended
	Dec. 31, 2014	Sep. 30, 2014	Jun. 30, 2014	Mar. 31, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Stock options
Stock-based compensation
Excess tax benefit realized for tax deductions from non-qualified stock option exercises and disqualifying dispositions of incentive stock options					$11,900,000	$30,300,000	$19,700,000
Weighted-average assumptions used to estimate the fair value of options granted
Dividend yield (as a percent)					0.00%	0.00%	0.00%
Expected volatility (as a percent)					41.40%	47.50%	48.10%
Risk-free interest rate (as a percent)					1.55%	0.98%	0.74%
Expected term					5 years 9 months 18 days	5 years 8 months 12 days	5 years 4 months 24 days
Stock Options, Number of Shares
Balance at the beginning of the period (in shares)				12,973,000	12,973,000
Granted (in shares)	195,000	0	104,000	689,000
Exercised (in shares)					-767,000
Cancelled or forfeited (in shares)					-128,000
Balance at the end of the period (in shares)	13,066,000				13,066,000	12,973,000
Vested and expected to vest in the future at the end of the period (in shares)	12,670,000				12,670,000
Exercisable at the end of the period (in shares)	10,566,000				10,566,000
Stock options, Weighted-Average Exercise Price Per Share
Balance at the beginning of the period (in dollars per share)				$15.70	$15.70
Granted (in dollars per share)	$111.30		$69.15	$70.06
Exercised (in dollars per share)					$22.38
Cancelled or forfeited (in dollars per share)					$45.49
Balance at the end of the period (in dollars per share)	$19.73				$19.73	$15.70
Vested and expected to vest in the future at the end of the period (in dollars per share)	$18.31				$18.31
Exercisable at the end of the period (in dollars per share)	$10.24				$10.24
Weighted-Average Remaining Contractual Term
Balance at the beginning of the period					3 years 1 month 6 days	3 years 8 months 12 days
Balance at the end of the period					3 years 1 month 6 days	3 years 8 months 12 days
Vested and expected to vest in the future at the end of the period					2 years 10 months 24 days
Exercisable at the end of the period					1 year 9 months 18 days
Aggregate Intrinsic Value
Balance at the beginning of the period				675,595,000	675,595,000
Balance at the end of the period	1,158,412,000				1,158,412,000	675,595,000
Vested and expected to vest in the future at the end of the period	1,141,163,000				1,141,163,000
Exercisable at the end of the period	$1,036,675,000				$1,036,675,000

STOCKBASED_COMPENSATION_Detail2

STOCK-BASED COMPENSATION (Details 3) (USD $)	12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Dec. 31, 2014
Stock options outstanding and stock options exercisable
Stock options outstanding (in shares)	13,066
Options Outstanding, Weighted Average Remaining Contractual Term (in years)	3 years 1 month 6 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$19.73
Options Exercisable (in shares)	10,567
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$10.24
Range of Exercise Prices $3.29 - $3.29
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	$3.29
Stock options, range of exercise prices, high end of range (in dollars per share)	$3.29
Stock options outstanding (in shares)	4,400
Options Outstanding, Weighted Average Remaining Contractual Term (in years)	2 months 12 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$3.29
Options Exercisable (in shares)	4,400
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$3.29
Range of Exercise Prices $5.72 - $6.21
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	$5.72
Stock options, range of exercise prices, high end of range (in dollars per share)	$6.21
Stock options outstanding (in shares)	13
Options Outstanding, Weighted Average Remaining Contractual Term (in years)	6 months
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$6.18
Options Exercisable (in shares)	13
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$6.18
Range of Exercise Prices $8.44 - $8.44
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	$8.44
Stock options, range of exercise prices, high end of range (in dollars per share)	$8.44
Stock options outstanding (in shares)	2,445
Options Outstanding, Weighted Average Remaining Contractual Term (in years)	10 months 24 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$8.44
Options Exercisable (in shares)	2,445
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$8.44
Range of Exercise Prices $13.37 - $15.60
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	$13.37
Stock options, range of exercise prices, high end of range (in dollars per share)	$15.60
Stock options outstanding (in shares)	111
Options Outstanding, Weighted Average Remaining Contractual Term (in years)	3 years 8 months 12 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$13.56
Options Exercisable (in shares)	111
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$13.56
Range of Exercise Prices $15.86 - $15.86
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	$15.86
Stock options, range of exercise prices, high end of range (in dollars per share)	$15.86
Stock options outstanding (in shares)	1,700
Options Outstanding, Weighted Average Remaining Contractual Term (in years)	3 years 4 months 24 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$15.86
Options Exercisable (in shares)	1,700
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$15.86
Range of Exercise Prices $15.94 - $19.20
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	$15.94
Stock options, range of exercise prices, high end of range (in dollars per share)	$19.20
Stock options outstanding (in shares)	1,307
Options Outstanding, Weighted Average Remaining Contractual Term (in years)	4 years 9 months 18 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$17.83
Options Exercisable (in shares)	1,307
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$17.83
Range of Exercise Prices $19.23 - $53.96
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	$19.23
Stock options, range of exercise prices, high end of range (in dollars per share)	$53.96
Stock options outstanding (in shares)	1,700
Options Outstanding, Weighted Average Remaining Contractual Term (in years)	7 years 1 month 6 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$41.19
Options Exercisable (in shares)	558
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$34.33
Range of Exercise Prices $55.92 - $71.05
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	$55.92
Stock options, range of exercise prices, high end of range (in dollars per share)	$71.05
Stock options outstanding (in shares)	1,190
Options Outstanding, Weighted Average Remaining Contractual Term (in years)	8 years 8 months 12 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$66.22
Options Exercisable (in shares)	33
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$63.85
Range of Exercise Prices $74.78 - $74.78
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	$74.78
Stock options, range of exercise prices, high end of range (in dollars per share)	$74.78
Stock options outstanding (in shares)	4
Options Outstanding, Weighted Average Remaining Contractual Term (in years)	7 years 6 months
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$74.78
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$0
Range of Exercise Prices $111.30 - $111.30
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	$111.30
Stock options, range of exercise prices, high end of range (in dollars per share)	$111.30
Stock options outstanding (in shares)	196
Options Outstanding, Weighted Average Remaining Contractual Term (in years)	9 years 10 months 24 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$111.30
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$0

STOCKBASED_COMPENSATION_Detail3

STOCK-BASED COMPENSATION (Detail 4) (USD $)	3 Months Ended			12 Months Ended
Share data in Thousands, except Per Share data, unless otherwise specified	Dec. 31, 2014	Sep. 30, 2014	Jun. 30, 2014	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Compensation cost charged against income
Total employee and non-employee share-based compensation expense included in operating expenses				$28,552,000	$28,764,000	$28,413,000
Total employee and non-employee share-based compensation expense included in income, before income tax				28,552,000	28,764,000	28,413,000
Employee Service Share-based Compensation, Tax Benefit from Compensation Expense				2,932,000	7,730,000	8,933,000
Amount charged against net income				25,620,000	21,034,000	19,480,000
Operating expense
Compensation cost charged against income
Total employee and non-employee share-based compensation expense included in income, before income tax				28,600,000	28,800,000	28,400,000
Stock options
Stock-based compensation
Weighted-average grant-date fair value of options granted (in dollars per share)				$31.49	$22.57	$25.21
Total intrinsic value of options exercised				47,100,000	91,600,000	248,800,000
Cash received from option exercises				17,200,000	21,300,000	10,300,000
Total unrecognized compensation expense related to non-vested shares granted to employees	48,500,000			48,500,000
Cost expected to be recognized over a weighted-average period				2 years 9 months 18 days
Stock units and stock awards expected to vest (in shares)	12,670			12,670
Restricted stock units
Stock-based compensation
Total unrecognized compensation expense related to non-vested shares granted to employees	6,200,000			6,200,000
Cost expected to be recognized over a weighted-average period				2 years 2 months 12 days
Stock units and stock awards expected to vest (in shares)	100			100
Number of Shares
Non-vested at the beginning of the period (in shares)				391
Granted (in shares)	6	0	10
Vested (in shares)				-241
Forfeited/cancelled (in shares)				-17
Non-vested at the end of the period (in shares)	149			149	391
Weighted Average Grant-Date Fair Value
Non-vested at the beginning of the period (in dollars per share)				$49.27
Granted (in dollars per share)	$111.30		$69	$84.38	$53.50	$61.73
Vested (in dollars per share)				$44.16
Forfeited/cancelled (in dollars per share)				$51.79
Non-vested at the end of the period (in dollars per share)	$61.09			$61.09	$49.27
Incentive stock option
Compensation cost charged against income
Total employee and non-employee share-based compensation expense included in income, before income tax				4,800,000	5,200,000	5,100,000
Non-Qualified stock option
Compensation cost charged against income
Total employee and non-employee share-based compensation expense included in income, before income tax				$23,800,000	$23,600,000	$23,300,000

INCOME_TAXES_Details

INCOME TAXES (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Domestic and foreign components of company's income (loss) before income taxes
Domestic	$711,917,000	$596,899,000	$568,225,000
Foreign	33,871,000	-33,005,000	-19,071,000
INCOME BEFORE PROVISION FOR INCOME TAXES	745,788,000	563,894,000	549,154,000
Intercompany royalties, management fees and interest charges from the Company's domestic to foreign entities	34,900,000	25,900,000	22,900,000
Current:
Federal	228,348,000	191,596,000	177,372,000
State	36,633,000	36,662,000	30,268,000
Foreign	7,467,000	4,052,000	3,951,000
Total current provision	272,448,000	232,310,000	211,591,000
Deferred:
Federal	-8,473,000	-7,441,000	-743,000
State	-442,000	-1,443,000	-483,000
Foreign	3,476,000	-9,694,000	-7,373,000
Total deferred provision	-5,439,000	-18,578,000	-8,599,000
Valuation allowance	-4,406,000	11,501,000	6,142,000
Total provision for income taxes	262,603,000	225,233,000	209,134,000
Federal statutory rate (as a percent)	35.00%
Reconciliation of income tax expense
U.S. Federal tax expense at statutory rates	261,025,000	197,363,000	192,204,000
State income taxes, net of federal tax benefit	23,859,000	22,640,000	20,252,000
Permanent differences	4,816,000	936,000	5,968,000
Domestic production deduction	-20,607,000	-16,039,000	-15,469,000
Other	-1,267,000	266,000	-388,000
Foreign rate differential	-817,000	8,566,000	425,000
Valuation allowance	-4,406,000	11,501,000	6,142,000
Total provision for income taxes	$262,603,000	$225,233,000	$209,134,000

INCOME_TAXES_Details_2

INCOME TAXES (Details 2) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Deferred Tax Assets:
Reserve for sales returns	$289,000	$583,000
Reserve for doubtful accounts	36,000	62,000
Reserve for inventory obsolescence	3,030,000	2,060,000
Reserve for marketing development fund	9,118,000	9,470,000
Capitalization of inventory costs	2,527,000	1,949,000
State franchise tax	8,160,000	6,043,000
Accrued compensation		867,000
Accrued other liabilities	3,503,000	4,871,000
Deferred revenue	47,319,000	50,813,000
Stock-based compensation	25,268,000	21,963,000
Securities impairment	288,000	273,000
Foreign net operating loss carryforward	17,256,000	19,346,000
Prepaid supplies	4,195,000	4,639,000
Gain on intercompany transfer	8,347,000
Total gross deferred tax assets	129,336,000	122,939,000
Deferred Tax Liabilities:
Amortization of trademarks	-11,923,000	-10,393,000
Other deferred tax liabilities	-327,000	-94,000
Depreciation	-5,022,000	-5,828,000
Total gross deferred tax liabilities	-17,272,000	-16,315,000
Valuation Allowance	-17,683,000	-22,089,000
Net deferred tax assets	94,381,000	84,535,000
Valuation Allowance	-4,400,000	10,800,000	6,100,000
Net operating loss carryforwards	78,500,000
Net operating loss carryforwards subject to indefinite carryforward	65,000,000
Net operating loss carryforwards that begin to expire in 2017	$13,500,000

INCOME_TAXES_Details_3

INCOME TAXES (Details 3) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014
Gross unrecognized tax benefits, roll forward
Balance at the beginning of the period	$926,000	$1,910,000	$935,000
Additions for tax positions related to the prior year	9,000	520,000
Decreases for tax positions related to the prior years		-1,504,000
Balance at the end of the period	935,000	926,000	935,000
Accrued interest and penalties related to unrecognized tax benefits			$400,000

EARNINGS_PER_SHARE_Details

EARNINGS PER SHARE (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Weighted-average shares outstanding:
Basic	167,257,000	166,679,000	173,712,000
Dilutive securities	7,028,000	6,708,000	9,371,000
Diluted	174,285,000	173,387,000	183,083,000
Options and awards outstanding excluded from the calculations as their effect would have been antidilutive (in shares)	700,000	1,300,000	300,000

EMPLOYEE_BENEFIT_PLAN_Details

EMPLOYEE BENEFIT PLAN (Details) (Employee 401(k) Plan, USD $)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Defined Contribution Plan
Employer matching contribution as a percentage of the employee's contribution	25.00%
Percentage of contribution vested each year	20.00%
Vesting period of contribution by the company	5 years
Matching contributions by the company (in dollars)	$0.60	$0.60	$0.50
Maximum
Defined Contribution Plan
Annual employee contribution limit as a percent of compensation	15.00%
Percent of employee's earnings eligible for employer matching contribution	8.00%

SEGMENT_INFORMATION_Details

SEGMENT INFORMATION (Details) (USD $)	0 Months Ended			3 Months Ended								12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2014	Sep. 30, 2014	Jun. 30, 2014	Mar. 31, 2014	Dec. 31, 2013	Sep. 30, 2013	Jun. 30, 2013	Mar. 31, 2013	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
												item
Segment information
Number of reportable segments												2
Net sales				$605,567,000	$635,972,000	$687,199,000	$536,129,000	$540,849,000	$590,422,000	$630,934,000	$484,223,000	$2,464,867,000	$2,246,428,000	$2,060,702,000
Contribution margin												911,784,000	725,174,000	664,103,000
Corporate and unallocated expenses												-164,279,000	-152,258,000	-113,480,000
Operating income												747,505,000	572,916,000	550,623,000
Interest and other income, net												-1,717,000	-9,022,000	-1,469,000
Income before provision for income taxes												745,788,000	563,894,000	549,154,000
Depreciation and amortization	-25,651,000	-22,713,000	-20,513,000									-25,651,000	-22,762,000	-20,562,000
Trademark amortization												-41,000	-49,000	-49,000
Stock-based compensation expense												28,600,000	28,800,000	28,400,000
Corporate and Unallocated
Segment information
Corporate and unallocated expenses												-164,279,000	-152,258,000	-113,480,000
Interest and other income, net												-2,378,000	-9,775,000	-1,961,000
Depreciation and amortization												-5,540,000	-3,446,000	-4,714,000
Trademark amortization												-8,000	-5,000	-5,000
Payroll cost												86,200,000	82,500,000	73,000,000
Stock-based compensation expense												28,600,000	28,800,000	28,400,000
Professional service expenses												43,800,000	38,700,000	19,700,000
Insurance costs												7,400,000
Depreciation														4,400,000
Other operating expenses												26,900,000	31,100,000	16,400,000
Direct Store Delivery ("DSD") | Operating segment
Segment information
Net sales												2,369,208,000	2,147,355,000	1,966,481,000
Contribution margin												908,781,000	726,826,000	660,607,000
Interest and other income, net												664,000	755,000	494,000
Depreciation and amortization												-19,778,000	-19,023,000	-15,660,000
Warehouse ("Warehouse") | Operating segment
Segment information
Net sales												95,659,000	99,073,000	94,221,000
Contribution margin												3,003,000	-1,652,000	3,496,000
Interest and other income, net												-3,000	-2,000	-2,000
Depreciation and amortization												-293,000	-244,000	-139,000
Trademark amortization												($33,000)	($44,000)	($44,000)

SEGMENT_INFORMATION_Details_2

SEGMENT INFORMATION (Details 2) (USD $)	3 Months Ended								12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Sep. 30, 2014	Jun. 30, 2014	Mar. 31, 2014	Dec. 31, 2013	Sep. 30, 2013	Jun. 30, 2013	Mar. 31, 2013	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Segment information
Net sales	$605,567	$635,972	$687,199	$536,129	$540,849	$590,422	$630,934	$484,223	$2,464,867	$2,246,428	$2,060,702
Outside United States
Segment information
Net sales									534,200	467,200	415,800
Percentage of net sales to customers									21.70%	20.80%	20.20%
Energy drinks
Segment information
Net sales									2,302,225	2,082,238	1,906,236
Non-carbonated (primarily juice based beverages)
Segment information
Net sales									119,204	120,145	110,217
Carbonated (primarily soda beverages)
Segment information
Net sales									28,425	29,245	31,044
Other
Segment information
Net sales									$15,013	$14,800	$13,205
Coca-Cola Refreshments ("CCR") | Direct Store Delivery ("DSD") | Sales | Customer concentration
Segment information
Percentage of net sales from major customer									29.00%	29.00%	28.00%

RELATED_PARTY_TRANSACTIONS_Det

RELATED PARTY TRANSACTIONS (Details) (Directors and Officers that provide promotional materials, USD $)	12 Months Ended
In Millions, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
	item
Directors and Officers that provide promotional materials
Related party transactions
Number of directors and officers who are principal owners of a company that provides promotional materials	2
Expenses incurred in connection with materials or services provided by a related party	$0.60	$1	$1

Recovered_Sheet1

Quarterly Financial Data (Unaudited) (Detail) (USD $)	3 Months Ended								12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Dec. 31, 2014	Sep. 30, 2014	Jun. 30, 2014	Mar. 31, 2014	Dec. 31, 2013	Sep. 30, 2013	Jun. 30, 2013	Mar. 31, 2013	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
QUARTERLY FINANCIAL DATA (Unaudited)
NET SALES	$605,567	$635,972	$687,199	$536,129	$540,849	$590,422	$630,934	$484,223	$2,464,867	$2,246,428	$2,060,702
GROSS PROFIT	331,784	341,920	379,288	286,818	277,160	307,470	336,262	252,039	1,339,810	1,172,931	1,065,656
NET INCOME	$125,332	$121,600	$141,003	$95,250	$76,105	$92,187	$106,873	$63,496	$483,185	$338,661	$340,020
EARNINGS PER SHARE
Income (Loss) from Continuing Operations, Per Basic Share	$0.75	$0.73	$0.84	$0.57	$0.46	$0.55	$0.64	$0.38	$2.89	$2.03	$1.96
Income (Loss) from Continuing Operations, Per Diluted Share	$0.72	$0.70	$0.81	$0.55	$0.44	$0.53	$0.62	$0.37	$2.77	$1.95	$1.86

SCHEDULE_II_VALUATION_AND_QUAL1

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Allowance for doubtful accounts, sales returns and cash discounts
Changes to valuation allowance
Balance at beginning of period	$2,926	$1,430	$1,893
Charged to cost and expenses	2,652	4,894	9,148
Deductions	-3,874	-3,398	-9,611
Balance at end of period	1,707	2,926	1,430
Allowance on Deferred Tax Assets
Changes to valuation allowance
Balance at beginning of period	24,130	12,579	7,592
Charged to cost and expenses	-4,344	11,551	6,142
Deductions			-1,155
Balance at end of period	$19,786	$24,130	$12,579