Monster Beverage (MNST) 10-K 1 Mar 21 2020 FY Annual report Financial data

Document and Entity Information

Document and Entity Information - USD ($)	12 Months Ended
	Dec. 31, 2020	Feb. 19, 2021	Jun. 30, 2020
Document and Entity Information
Document Type	10-K
Document Annual Report	true
Document Period End Date	Dec. 31, 2020
Document Transition Report	false
Entity File Number	001-18761
Entity Registrant Name	MONSTER BEVERAGE CORPORATION
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	47-1809393
Entity Address, Address Line One	1 Monster Way
Entity Address, City or Town	Corona
Entity Address, State or Province	CA
Entity Address, Postal Zip Code	92879
City Area Code	951
Local Phone Number	739 - 6200
Title of 12(b) Security	Common Stock, $0.005 par value per share
Trading Symbol	MNST
Security Exchange Name	NASDAQ
Entity Well-known Seasoned Issuer	Yes
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Large Accelerated Filer
Entity Small Business	false
Entity Emerging Growth Company	false
ICFR Auditor Attestation Flag	true
Entity Shell Company	false
Entity Public Float			$ 33,039,197,262
Entity Common Stock, Shares Outstanding		528,137,036
Entity Central Index Key	0000865752
Current Fiscal Year End Date	--12-31
Document Fiscal Year Focus	2020
Document Fiscal Period Focus	FY
Amendment Flag	false

CONSOLIDATED BALANCE SHEETS

CONSOLIDATED BALANCE SHEETS - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
CURRENT ASSETS:
Cash and cash equivalents	$ 1,180,413	$ 797,957
Short-term investments	881,354	533,063
Accounts receivable, net	666,012	540,330
Inventories	333,085	360,731
Prepaid expenses and other current assets	55,358	54,868
Prepaid income taxes	24,733	29,360
Total current assets	3,140,955	2,316,309
INVESTMENTS	44,291	12,905
PROPERTY AND EQUIPMENT, net	314,656	298,640
DEFERRED INCOME TAXES	241,650	84,777
GOODWILL	1,331,643	1,331,643
OTHER INTANGIBLE ASSETS, net	1,059,046	1,052,105
OTHER ASSETS	70,475	53,973
Total Assets	6,202,716	5,150,352
CURRENT LIABILITIES:
Accounts payable	296,800	274,045
Accrued liabilities	142,653	114,075
Accrued promotional allowances	186,658	166,761
Deferred revenue	45,429	44,237
Accrued compensation	55,015	47,262
Income taxes payable	23,433	14,717
Total current liabilities	749,988	661,097
DEFERRED REVENUE	264,436	287,469
OTHER LIABILITIES	27,432	30,505
COMMITMENTS AND CONTINGENCIES (Note 12)
STOCKHOLDERS' EQUITY:
Common stock - $0.005 par value; 1,250,000 shares authorized; 638,662 shares issued and 528,097 shares outstanding as of December 31, 2020; 636,460 shares issued and 536,698 shares outstanding as of December 31, 2019	3,193	3,182
Additional paid-in capital	4,537,982	4,397,511
Retained earnings	6,432,074	5,022,480
Accumulated other comprehensive income (loss)	3,034	(32,387)
Common stock in treasury, at cost; 110,565 and 99,762 shares as of December 31, 2020 and December 31, 2019, respectively	(5,815,423)	(5,219,505)
Total stockholders' equity	5,160,860	4,171,281
Total Liabilities and Stockholders' Equity	$ 6,202,716	$ 5,150,352

CONSOLIDATED BALANCE SHEETS (Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares shares in Thousands	Dec. 31, 2020	Dec. 31, 2019
CONSOLIDATED BALANCE SHEETS
Common stock, par value (in dollars per share)	$ 0.005	$ 0.005
Common stock, shares authorized	1,250,000	1,250,000
Common stock, shares issued	638,662	636,460
Common stock, shares outstanding	528,097	536,698
Common stock in treasury, shares	110,565	99,762

CONSOLIDATED STATEMENTS OF INCO

CONSOLIDATED STATEMENTS OF INCOME - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
CONSOLIDATED STATEMENTS OF INCOME
NET SALES	$ 4,598,638	$ 4,200,819	$ 3,807,183
COST OF SALES	1,874,758	1,682,234	1,511,808
GROSS PROFIT	2,723,880	2,518,585	2,295,375
OPERATING EXPENSES	1,090,727	1,115,646	1,011,756
OPERATING INCOME	1,633,153	1,402,939	1,283,619
OTHER (EXPENSE) INCOME, NET	(6,996)	13,023	9,653
INCOME BEFORE PROVISION FOR INCOME TAXES	1,626,157	1,415,962	1,293,272
PROVISION FOR INCOME TAXES	216,563	308,127	300,268
NET INCOME	$ 1,409,594	$ 1,107,835	$ 993,004
NET INCOME PER COMMON SHARE:
Basic	$ 2.66	$ 2.04	$ 1.78
Diluted	$ 2.64	$ 2.03	$ 1.76
WEIGHTED AVERAGE NUMBER OF SHARES OF COMMON STOCK AND COMMON STOCK EQUIVALENTS:
Basic	529,639	542,191	557,166
Diluted	534,807	546,608	564,254

CONSOLIDATED STATEMENTS OF COMP

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
Net income, as reported	$ 1,409,594	$ 1,107,835	$ 993,004
Other comprehensive income (loss):
Change in foreign currency translation adjustment, net of tax	35,531	194	(16,957)
Available-for-sale investments:
Change in net unrealized gains (losses)	(110)	283	752
Net change in available-for-sale investments	(110)	283	752
Other comprehensive income (loss)	35,421	477	(16,205)
Comprehensive income	$ 1,445,015	$ 1,108,312	$ 976,799

CONSOLIDATED STATEMENTS OF STOC

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY - USD ($) shares in Thousands, $ in Thousands	Common stock	Additional Paid-in Capital	Retained Earnings	Accumulated Other Comprehensive Loss	Treasury stock	Total
Balance at Dec. 31, 2017	$ 3,146	$ 4,150,628	$ 2,928,226	$ (16,659)	$ (3,170,129)	$ 3,895,212
Balance (in shares) at Dec. 31, 2017	629,255				(62,957)
Increase (Decrease) in Stockholders' Equity
Stock-based compensation		57,111				57,111
Exercise of stock options	$ 9	27,843				27,852
Exercise of stock options (in shares)	1,715
Unrealized gain, net on available-for-sale securities				752		752
Adjustment to excess tax benefits from prior periods		2,588				2,588
ASU No. 2016-16 adoption			(6,585)			(6,585)
Repurchase of common stock					$ (1,342,076)	(1,342,076)
Repurchase of common stock (in shares)					(24,337)
Foreign currency translation				(16,957)		(16,957)
Net income			993,004			993,004
Balance at Dec. 31, 2018	$ 3,155	4,238,170	3,914,645	(32,864)	$ (4,512,205)	3,610,901
Balance (in shares) at Dec. 31, 2018	630,970				(87,294)
Increase (Decrease) in Stockholders' Equity
Stock-based compensation		63,356				63,356
Exercise of stock options	$ 27	92,336				92,363
Exercise of stock options (in shares)	5,490
Unrealized gain, net on available-for-sale securities				283		283
Adjustment to excess tax benefits from prior periods		3,649				3,649
Repurchase of common stock					$ (707,300)	(707,300)
Repurchase of common stock (in shares)					(12,468)
Foreign currency translation				194		194
Net income			1,107,835			1,107,835
Balance at Dec. 31, 2019	$ 3,182	4,397,511	5,022,480	(32,387)	$ (5,219,505)	4,171,281
Balance (in shares) at Dec. 31, 2019	636,460				(99,762)
Increase (Decrease) in Stockholders' Equity
Stock-based compensation		67,546				67,546
Exercise of stock options	$ 11	72,925				72,936
Exercise of stock options (in shares)	2,202
Unrealized loss, net on available-for-sale securities				(110)		(110)
Repurchase of common stock					$ (595,918)	(595,918)
Repurchase of common stock (in shares)					(10,803)
Foreign currency translation				35,531		35,531
Net income			1,409,594			1,409,594
Balance at Dec. 31, 2020	$ 3,193	$ 4,537,982	$ 6,432,074	$ 3,034	$ (5,815,423)	$ 5,160,860
Balance (in shares) at Dec. 31, 2020	638,662				(110,565)

CONSOLIDATED STATEMENTS OF CASH

CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income	$ 1,409,594	$ 1,107,835	$ 993,004
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	60,973	64,814	56,979
Gain on disposal of property and equipment	(350)	(252)	(783)
Loss on impairment of intangibles	8,700	0	0
Stock-based compensation	70,289	63,356	57,111
Deferred income taxes	(156,873)	1,263	(510)
Effect on cash of changes in operating assets and liabilities:
Accounts receivable	(120,058)	(66,411)	(48,370)
Distributor receivables	386	6,470	9,958
Inventories	30,304	(85,222)	(26,146)
Prepaid expenses and other assets	1,024	(13,774)	(6,682)
Prepaid income taxes	5,516	9,481	98,716
Accounts payable	18,696	28,832	9,852
Accrued liabilities	26,392	(14,297)	18,145
Accrued promotional allowances	13,762	21,943	11,719
Accrued distributor terminations	(279)	279	(91)
Accrued compensation	7,501	7,228	5,477
Income taxes payable	10,422	8,105	1,943
Other liabilities	(356)	(1,030)	1,526
Deferred revenue	(21,480)	(24,858)	(19,967)
Net cash provided by operating activities	1,364,163	1,113,762	1,161,881
CASH FLOWS FROM INVESTING ACTIVITIES:
Sales of available-for-sale investments	920,196	851,436	1,181,484
Proceeds from sale of property and equipment	993	1,239	4,295
Purchases of available-for-sale investments	(1,299,981)	(1,067,736)	(826,084)
Purchases of property and equipment	(48,722)	(101,661)	(61,941)
Additions to intangibles	(18,550)	(8,737)	(12,984)
Increase in other assets	(26,423)	(1,265)	(11,814)
Net cash (used in) provided by investing activities	(472,487)	(326,724)	272,956
CASH FLOWS FROM FINANCING ACTIVITIES:
Principal payments on debt	(3,086)	(13,569)	(1,886)
Issuance of common stock	72,936	92,363	27,851
Purchases of common stock held in treasury	(595,918)	(707,300)	(1,342,076)
Net cash used in financing activities	(526,068)	(628,506)	(1,316,111)
Effect of exchange rate changes on cash and cash equivalents	16,848	1,912	(9,835)
NET INCREASE IN CASH AND CASH EQUIVALENTS	382,456	160,444	108,891
CASH AND CASH EQUIVALENTS, beginning of year	797,957	637,513	528,622
CASH AND CASH EQUIVALENTS, end of year	1,180,413	797,957	637,513
Cash paid during the year for:
Interest	44	320	60
Income taxes	$ 355,509	$ 293,810	$ 200,767

CONSOLIDATED STATEMENTS OF CA_2

CONSOLIDATED STATEMENTS OF CASH FLOWS SUPPLEMENTAL DISCLOSURE OF NON-CASH ITEMS (Parenthetical) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
CONSOLIDATED STATEMENTS OF CASH FLOWS NON-CASH SUPPLEMENTAL DATA
Accrued liabilities for intangible assets	$ 9,800	$ 12,800	$ 10,800
Accounts payable for purchase of available-for-sale short-term investment	$ 0	$ 8,700	$ 0

ORGANIZATION AND SUMMARY OF SIG

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	12 Months Ended
	Dec. 31, 2020
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	1. ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Organization Nature of Operations Basis of Presentation Principles of Consolidation Business Combinations Cash and Cash Equivalents Investments cost basis. Where the decline in fair value below the amortized cost basis has resulted from a credit loss, the Company will record an impairment relating to credit losses through an allowance for credit losses. The allowance is limited by the amount that the fair value is less than the amortized cost basis. Impairment that has not been recorded through an allowance for credit losses is recorded through other comprehensive income (loss), net of applicable taxes. The Company evaluates whether the decline in fair value of its investments has resulted from credit loss or other factors at each quarter-end. This evaluation consists of a review by management, and includes market pricing information and maturity dates for the securities held, market and economic trends in the industry and information on the issuer’s financial condition and, if applicable, information on the guarantors’ financial condition. Factors considered in determining whether an impairment has resulted from credit loss or other factors include the length of time and extent to which the investment’s fair value has been less than its cost basis, the financial condition and near-term prospects of the issuer and guarantors, including any specific events which may influence the operations of the issuer and our intent and ability to retain the investment for a reasonable period of time sufficient to allow for any anticipated recovery of fair value. Accounts Receivable – Inventories Property and Equipment three Goodwill Other Intangibles Monster Rehab®, Monster MAXX®, Java Monster®, Muscle Monster®, Espresso Monster®, Punch Monster®, Juice Monster®, Monster Hydro®, Monster HydroSport Super Fuel®, Monster Super Fuel®, Reign Total Body Fuel®, Reign Inferno®, Predator®, Fury®, NOS®, Full Throttle®, Burn®, Mother®, Nalu®, Ultra Energy®, Play® and Power Play® (stylized), Relentless®, BPM®, BU®, Gladiator® and Samurai® trademarks, all used in connection with the manufacture, sale and distribution of beverages. The Company also owns a number of other trademarks, flavors and formulas in the United States, as well as in a number of countries around the world. In accordance with FASB ASC 350, intangible assets with indefinite lives are not amortized but instead are measured for impairment at least annually, or when events indicate that an impairment exists. The Company calculates impairment as the excess of the carrying value of its indefinite-lived assets over their estimated fair value. If the carrying value exceeds the estimate of fair value a write-down is recorded. The Company amortizes its trademarks with finite useful lives over their respective useful lives. For the year ended December 31, 2020, an impairment charge of $8.7 million was recorded to intangibles. For the years ended December 31, 2019 and 2018 no impairments were recorded. Leases Long-Lived Assets Foreign Currency Translation and Transactions The Company has not designated its foreign currency exchange contracts as hedge transactions under FASB ASC 815. Therefore, gains and losses on the Company’s foreign currency exchange contracts are recognized in other income, net, in the consolidated statements of income, and are largely offset by the changes in the fair value of the underlying economically hedged item. For the years ended December 31, 2020, 2019 and 2018, aggregate foreign currency transaction losses, including the gains or losses on forward currency exchange contracts, amounted to $11.2 million, $4.1 million and $4.0 million, respectively, and have been recorded in other income, net, in the accompanying consolidated statements of income. Revenue Recognition Cost of Sales Operating Expenses Freight-Out Costs Advertising and Promotional Expenses Income Taxes The Company assesses its income tax positions and records tax benefits for all years subject to examination based upon the Company’s evaluation of the facts, circumstances and information available at the reporting date. For those tax positions where there is a greater than 50% likelihood that a tax benefit will be sustained, the Company has recorded the largest amount of tax benefit that may potentially be realized upon ultimate settlement with a taxing authority that has full knowledge of all relevant information. For those income tax positions where there is less than 50% likelihood that a tax benefit will be sustained, no tax benefit has been recognized in the financial statements. Stock-Based Compensation Net Income Per Common Share Concentration of Risk – The Coca-Cola Company (“TCCC”), through certain wholly-owned subsidiaries (the “TCCC Subsidiaries”), accounted for approximately 2%, 2% and 3% of the Company’s net sales for the years ended December 31, 2020, 2019 and 2018, respectively. Coca-Cola Consolidated, Inc. accounted for approximately 12%, 13% and 13% of the Company’s net sales for the years ended December 31, 2020, 2019 and 2018, respectively. Reyes Coca-Cola Bottling, LLC accounted for approximately 11%, 11% and 12% of the Company’s net sales for the years ended December 31, 2020, 2019 and 2018, respectively. Coca-Cola European Partners accounted for approximately 10%of the Company’s net sales for the years ended December 31, 2020, 2019 and 2018. Credit Risk Fair Value of Financial Instruments Use of Estimates Recent Accounting Pronouncements In December 2019, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2019-12, “Simplifying the Accounting for Income Taxes”, as part of its simplification initiative to reduce the cost and complexity in accounting for income taxes. ASU No. 2019-12 removes certain exceptions related to the approach for intra-period tax allocation, the methodology for calculating income taxes in an interim period and the recognition of deferred tax liabilities for outside basis differences. ASU No. 2019-12 also amends other aspects of the guidance to help simplify and promote consistent application of GAAP. The guidance was effective for interim and annual periods beginning after December 15, 2020, with early adoption permitted. The adoption of ASU No. 2019-12 did not have a material impact on the Company’s financial position, results of operations and liquidity. In August 2018, the FASB issued ASU No. 2018-15, “Intangibles–Goodwill and Other–Internal–Use Software (Topic 350): Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That is a Service Contract.” ASU No. 2018-15 aligns the requirements for capitalizing implementation costs incurred in a hosting arrangement that is a service contract, with the requirements for capitalizing implementation costs incurred to develop or obtain internal-use software. ASU No. 2018-15 was effective for the Company on a prospective or retrospective basis beginning on January 1, 2020. The adoption of ASU No. 2018-15 did not have a material impact on the Company’s financial position, results of operations and liquidity. In August 2018, the FASB issued ASU No. 2018-14, “Compensation–Retirement Benefits–Defined Benefit Plans–General (Topic 715): Disclosure Framework–Changes to the Disclosure Requirements for Defined Benefit Plans.” ASU No. 2018-14 removes certain disclosures that are not considered cost beneficial, clarifies certain required disclosures and requires certain additional disclosures. ASU No. 2018-14 was effective for the Company on a retrospective basis beginning in the year ending December 31, 2020. The adoption of ASU No. 2018-14 did not have a material impact on the Company’s disclosures, financial position, results of operations and liquidity. In August 2018, the FASB issued ASU No. 2018-13, “Fair Value Measurement (Topic 820): Disclosure Framework - Changes to the Disclosure Requirements for Fair Value Measurement.” ASU No. 2018-13 removes certain disclosure requirements related to the fair value hierarchy, modifies existing disclosure requirements related to measurement uncertainty and adds new disclosure requirements. ASU No. 2018-13 disclosure requirements include disclosing the changes in unrealized gains and losses for the period included in other comprehensive income for recurring Level 3 fair value measurements held at the end of the reporting period and the range and weighted average of significant unobservable inputs used to develop Level 3 fair value measurements. ASU No. 2018-13 was effective for the Company beginning on January 1, 2020. The adoption of ASU No. 2018-13 did not have a material impact on the Company’s disclosures, financial position, results of operations and liquidity. In January 2017, the FASB issued ASU No. 2017-04, “Intangibles and Other (Topic 350): Simplifying the Test for Goodwill Impairment”, which eliminates the requirement to calculate the implied fair value of goodwill, but rather requires an entity to record an impairment charge based on the excess of a reporting unit’s carrying value over its fair value. This amendment was effective for annual or interim goodwill impairment tests in fiscal years beginning after December 15, 2019. The adoption of ASU No. 2017-04 did not have a material impact on the Company’s financial position, results of operations and liquidity. In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments.” The accounting standard changes the methodology for measuring credit losses on financial instruments and the timing when such losses are recorded. ASU No. 2016-13 was effective for fiscal years, and interim periods within those years, beginning after December 15, 2019. The adoption of ASU No. 2016-13 did not have a material impact on the Company’s disclosures, financial position, results of operations and liquidity.

REVENUE RECOGNITION

REVENUE RECOGNITION	12 Months Ended
	Dec. 31, 2020
REVENUE RECOGNITION
REVENUE RECOGNITION	2. REVENUE RECOGNITION Revenues are accounted for in accordance with ASC 606 “Revenue from Contracts with Consumers”. The Company has three operating and reportable The Company’s Monster Energy® Drinks segment generates net operating revenues by selling ready-to-drink packaged energy drinks primarily to bottlers and full service beverage bottlers/distributors (“bottlers/distributors”). In some cases, the Company sells directly to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military. The Company’s Strategic Brands segment primarily generates net operating revenues by selling “concentrates” and/or “beverage bases” to authorized bottling and canning operations. Such bottlers generally combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold by such bottlers to other bottlers/distributors and to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, foodservice customers, drug stores, value stores, e-commerce retailers and the military. To a lesser extent, the Strategic Brands segment generates net operating revenues by selling certain ready-to-drink packaged energy drinks to bottlers/distributors. The majority of the Company’s revenue is recognized when it satisfies a single performance obligation by transferring control of its products to a customer. Control is generally transferred when the Company’s products are either shipped or delivered based on the terms contained within the underlying contracts or agreements. Certain of the Company’s bottlers/distributors may also perform a separate function as a co-packer on the Company’s behalf. In such cases, control of the Company’s products passes to such bottlers/distributors when they notify the Company that they have taken possession or transferred the relevant portion of the Company’s finished goods. The Company’s general payment terms are short-term in duration. The Company does not have significant financing components or payment terms. The Company did not have any material unsatisfied performance obligations as of December 31, 2020 and December 31, 2019. The Company excludes from revenues all taxes assessed by a governmental authority that are imposed on the sale of its products and collected from customers. Distribution expenses to transport the Company’s products, where applicable, and warehousing expense after manufacture are accounted for within operating expenses. Promotional and other allowances (variable consideration) recorded as a reduction to net sales, primarily include consideration given to the Company’s bottlers/distributors or retail customers including, but not limited to the following: ● discounts granted off list prices to support price promotions to end-consumers by retailers; ● reimbursements given to the Company’s bottlers/distributors for agreed portions of their promotional spend with retailers, including slotting, shelf space allowances and other fees for both new and existing products; ● the Company’s agreed share of fees given to bottlers/distributors and/or directly to retailers for advertising, in-store marketing and promotional activities; ● the Company’s agreed share of slotting, shelf space allowances and other fees given directly to retailers, club stores and/or wholesalers; ● incentives given to the Company’s bottlers/distributors and/or retailers for achieving or exceeding certain predetermined sales goals; ● discounted or free products; ● contractual fees given to the Company’s bottlers/distributors related to sales made directly by the Company to certain customers that fall within the bottlers’/distributors’ sales territories; and ● commissions to TCCC based on the Company’s sales to certain wholly-owned subsidiaries of TCCC (the “TCCC Subsidiaries”) and/or to certain companies accounted for under the equity method by TCCC (the “TCCC Related Parties”). The Company’s promotional allowance programs with its bottlers/distributors and/or retailers are executed through separate agreements in the ordinary course of business. These agreements generally provide for one or more of the arrangements described above and are of varying durations, typically ranging from one week to one year. The Company’s promotional and other allowances are calculated based on various programs with bottlers/distributors and retail customers, and accruals are established at the time of initial product sale for the Company’s anticipated liabilities. These accruals are based on agreed upon terms as well as the Company’s historical experience with similar programs and require management’s judgment with respect to estimating consumer participation and/or bottler/distributor and retail customer performance levels. Differences between such estimated expenses and actual expenses for promotional and other allowance costs have historically been insignificant and are recognized in earnings in the period such differences are determined. Amounts received pursuant to new and/or amended distribution agreements entered into with certain bottlers/distributors relating to the costs associated with terminating the Company’s prior distributors, are accounted for as revenue ratably over the anticipated life of the respective distribution agreements, generally over 20 years. The Company also enters into license agreements that generate revenues associated with third-party sales of non-beverage products bearing the Company’s trademarks including, but not limited to, clothing, hats, t-shirts, jackets, helmets and automotive wheels. Management believes that adequate provision has been made for cash discounts, returns and spoilage based on the Company’s historical experience. Disaggregation of Revenue The following table disaggregates the Company’s revenue by geographical markets and reportable segments: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Year Ended December 31, 2020 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Latin ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ America ​ ​ ​ ​ ​ U.S. and ​ ​ ​ ​ ​ ​ ​ and ​ ​ ​ Net Sales Canada EMEA 2 Asia Pacific Caribbean Total Monster Energy® Drinks ​ $ 3,020,667 ​ $ 675,045 ​ $ 400,317 ​ $ 209,217 ​ $ 4,305,246 Strategic Brands ​ 166,861 ​ 70,782 ​ 23,475 ​ 5,236 ​ 266,354 Other ​ 27,038 ​ — ​ — ​ — ​ 27,038 Total Net Sales ​ $ 3,214,566 ​ $ 745,827 ​ $ 423,792 ​ $ 214,453 ​ $ 4,598,638 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Year Ended December 31, 2019 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Latin ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ America ​ ​ ​ ​ ​ U.S. and ​ ​ ​ ​ ​ ​ ​ and ​ ​ ​ Net Sales Canada EMEA 2 Asia Pacific Caribbean Total Monster Energy® Drinks ​ $ 2,799,701 ​ $ 599,706 ​ $ 326,684 ​ $ 177,938 ​ $ 3,904,029 Strategic Brands ​ 173,968 ​ 74,803 ​ 25,060 ​ 1,094 ​ 274,925 Other ​ 21,865 ​ — ​ — ​ — ​ 21,865 Total Net Sales ​ $ 2,995,534 ​ $ 674,509 ​ $ 351,744 ​ $ 179,032 ​ $ 4,200,819 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Year Ended December 31, 2018 ​ ​ ​ ​ ​ ​ ​ Latin ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ America ​ ​ ​ ​ U.S. and ​ ​ ​ ​ ​ ​ ​ and ​ ​ Net Sales ​ Canada ​ EMEA 2 ​ Asia Pacific ​ Caribbean ​ Total Monster Energy® ​ $ 2,627,000 ​ $ 500,826 ​ $ 225,172 ​ $ 145,429 ​ $ 3,498,427 Strategic Brands ​ ​ 179,677 ​ ​ 77,841 ​ ​ 26,254 ​ ​ 2,064 ​ ​ 285,836 Other ​ ​ 22,920 ​ ​ — ​ ​ — ​ ​ — ​ ​ 22,920 Total Net Sales ​ $ 2,829,597 ​ $ 578,667 ​ $ 251,426 ​ $ 147,493 ​ $ 3,807,183 ​ 2 Europe, Middle East and Africa (“EMEA”) Contract Liabilities Amounts received from certain bottlers/distributors at inception of their distribution contracts or at the inception of certain sales/marketing programs are accounted for as deferred revenue. As of December 31, 2020 and 2019, the Company had $309.9 million and $331.7 million of deferred revenue, respectively, which is included in current and long-term deferred revenue in the Company’s consolidated balance sheet. During the years ended December 31, 2020, 2019 and 2018, $42.1 million, $46.3 million and $44.3 million, respectively, of deferred revenue, was recognized in net sales. See Note 10.

LEASES

LEASES	12 Months Ended
	Dec. 31, 2020
LEASES
LEASES	3. LEASES The Company leases identified assets comprising real estate and equipment. Real estate leases consist primarily of office and warehouse space and equipment leases consist of vehicles and warehouse equipment. At the inception of a contract, the Company assesses whether the contract is, or contains, a lease. The Company’s assessment is based on: (1) whether the contract involves the use of a distinct identified asset, (2) whether the Company obtains the right to substantially all the economic benefit from the use of the asset throughout the term, and (3) whether the Company has the right to direct the use of the asset. At inception of a lease, the Company allocates the consideration in the contract to each lease and non-lease component based on the component’s relative stand-alone price to determine the lease payments. Lease and non-lease components are accounted for separately. Leases are classified as either finance leases or operating leases based on criteria in ASC 842, “Leases”. The Company’s operating leases are comprised of real estate and warehouse equipment, and the Company’s finance leases are comprised of vehicles. Right-of-use (“ROU”) assets and lease liabilities are recognized at the lease commencement date based on the present value of lease payments over the lease term. As the Company’s leases generally do not provide an implicit rate, the Company uses its incremental borrowing rate based on the estimated rate of interest for collateralized borrowing over a similar term of the lease payments at commencement date. ROU assets also include any lease payments made and exclude lease incentives. Lease terms include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that option. Certain of the Company’s real estate leases contain variable lease payments, including payments based on an index or rate. Variable lease payments based on an index or rate are initially measured using the index or rate in effect at the lease commencement date. Additional payments based on the change in an index or rate, or payments based on a change in the Company’s portion of real estate taxes and insurance, are recorded as a period expense when incurred. Lease expense for operating leases, consisting of lease payments, is recognized on a straight-line basis over the lease term and is included in operating expenses in the consolidated statement of income. Lease expense for finance leases consists of the amortization of the ROU asset on a straight-line basis over the asset’s estimated useful life and is included in operating expenses in the consolidated statement of income. Interest expense on finance leases is calculated using the amortized cost basis and is included in other (expense) income, net in the consolidated statement of income. The Company’s leases have remaining lease terms of less than one year to 13 years, some of which include options extend options terminate The components of lease cost for the years ended December 31, 2020 and 2019 were as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 ​ 2019 Operating lease cost $ 4,637 $ 4,899 ​ ​ ​ ​ ​ ​ ​ Short-term lease cost ​ 3,408 ​ 3,406 ​ ​ ​ ​ ​ ​ ​ Variable lease cost ​ 719 ​ 640 ​ ​ ​ ​ ​ ​ ​ Finance leases: ​ ​ Amortization of ROU assets ​ 626 ​ 436 Interest on lease liabilities ​ 39 ​ 56 Finance lease cost ​ 665 ​ 492 ​ ​ ​ ​ ​ ​ ​ Total lease cost ​ $ 9,429 ​ $ 9,437 ​ Rent expense under operating lease agreements was $6.1 million for the year ended December 31, 2018. Supplemental cash flow information for leases for the years ended December 31, 2020 and 2019 were as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 ​ 2019 Cash paid for amounts included in the measurement of lease liabilities: ​ ​ ​ Operating cash flows from operating leases ​ $ 3,982 ​ $ 4,077 Operating cash flows from finance leases ​ 39 ​ 56 Financing cash flows from finance leases ​ 3,086 ​ 2,223 ​ ​ ​ ​ ​ ​ ​ ROU assets obtained in exchange for lease obligations: ​ ​ Finance leases ​ 2,417 ​ 2,866 Operating leases ​ 3,003 ​ 34,931 ​ ROU assets for operating and finance leases recognized in the consolidated balance sheets were comprised of the following at: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2020 ​ Real Estate Equipment Total Balance Sheet Location Operating leases $ 22,565 $ 189 $ 22,754 Other Assets Finance leases ​ — ​ 2,120 ​ 2,120 Property and Equipment, net ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2019 ​ ​ ​ Real Estate Equipment Total Balance Sheet Location Operating leases ​ ​ $ 30,926 ​ $ 416 ​ $ 31,342 Other Assets Finance leases ​ ​ — ​ 2,632 ​ 2,632 Property and Equipment, net ​ Operating and finance lease liabilities recognized in the consolidated balance sheets were as follows at: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2020 ​ ​ Operating Leases Finance Leases Accrued liabilities $ 3,171 ​ $ 799 Other liabilities ​ 17,342 ​ 24 Total ​ $ 20,513 ​ $ 823 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2019 ​ Operating Leases Finance Leases Accrued liabilities $ 2,812 $ 1,485 Other liabilities ​ 25,651 ​ — Total ​ $ 28,463 ​ $ 1,485 ​ The weighted-average remaining lease terms and weighted-average discount rates for operating and finance leases were as follows at: ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2020 ​ ​ Operating Leases Finance Leases Weighted-average remaining lease term (years) 9.4 0.6 ​ Weighted-average discount rate 3.6 % 1.9 % ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2019 ​ ​ Operating Leases Finance Leases ​ Weighted-average remaining lease term (years) 10.1 ​ 0.6 ​ Weighted-average discount rate 3.1 % 2.9 % ​ The following table reconciles the undiscounted future lease payments for operating and finance leases to the operating and finance leases recorded in the consolidated balance sheet at December 31, 2020: ​ ​ ​ ​ ​ ​ ​ ​ ​ Undiscounted Future Lease Payments ​ ​ Operating Leases Finance Leases 2021 ​ $ 3,785 ​ $ 803 2022 ​ 3,131 ​ 11 2023 ​ 2,387 ​ 11 2024 ​ 1,899 ​ 3 2025 ​ ​ 1,603 ​ ​ — 2026 and thereafter ​ 11,588 ​ — Total lease payments ​ 24,393 ​ 828 Less imputed interest ​ (3,880) ​ (5) Total ​ $ 20,513 ​ $ 823 ​ ​ ​ ​ ​ ​ ​ ​ As of December 31, 2020, the Company did not have any significant additional operating or finance leases that had not yet commenced.

INVESTMENTS

INVESTMENTS	12 Months Ended
	Dec. 31, 2020
INVESTMENTS
INVESTMENTS	4. INVESTMENTS The following table summarizes the Company’s investments at: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Continuous ​ Continuous ​ ​ ​ ​ ​ Gross ​ Gross ​ ​ ​ ​ Unrealized ​ Unrealized ​ ​ ​ ​ ​ Unrealized ​ Unrealized ​ ​ ​ ​ Loss Position ​ Loss Position ​ ​ Amortized ​ Holding ​ Holding ​ Fair ​ less than 12 ​ greater than 12 December 31, 2020 Cost Gains Losses Value Months Months Available-for-sale ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Short-term: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Commercial paper ​ $ 119,886 ​ $ — ​ $ — ​ $ 119,886 ​ $ — ​ $ — Certificates of deposit ​ ​ 20,387 ​ ​ — ​ ​ — ​ ​ 20,387 ​ ​ — ​ ​ — Municipal securities ​ 9,083 ​ — ​ — ​ 9,083 ​ — ​ — U.S. government agency securities ​ 81,521 ​ 13 ​ 3 ​ 81,531 ​ 3 ​ — U.S. treasuries ​ ​ 650,386 ​ ​ 150 ​ ​ 69 ​ ​ 650,467 ​ ​ 69 ​ ​ — Long-term: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ U.S. government agency securities ​ ​ 10,350 ​ ​ 1 ​ ​ — ​ ​ 10,351 ​ ​ — ​ ​ — U.S. treasuries ​ ​ 33,946 ​ ​ 1 ​ ​ 7 ​ ​ 33,940 ​ ​ 7 ​ ​ — Total ​ $ 925,559 ​ $ 165 ​ $ 79 ​ $ 925,645 ​ $ 79 ​ $ — ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Continuous ​ Continuous ​ ​ ​ ​ ​ Gross ​ Gross ​ ​ ​ ​ Unrealized ​ Unrealized ​ ​ ​ ​ ​ Unrealized ​ Unrealized ​ ​ ​ ​ Loss Position ​ Loss Position ​ ​ Amortized ​ Holding ​ Holding ​ Fair ​ less than 12 ​ greater than 12 December 31, 2019 Cost Gains Losses Value Months Months Available-for-sale ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Short-term: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Commercial paper ​ $ 83,478 ​ $ — ​ $ — ​ $ 83,478 ​ $ — ​ $ — Certificates of deposit ​ ​ 28,049 ​ ​ — ​ ​ — ​ ​ 28,049 ​ ​ — ​ ​ — Municipal securities ​ 147,983 ​ 145 ​ 20 ​ 148,108 ​ 20 ​ — U.S. government agency securities ​ 40,620 ​ 5 ​ 35 ​ 40,590 ​ 35 ​ — U.S. treasuries ​ ​ 211,055 ​ ​ 134 ​ ​ 31 ​ ​ 211,158 ​ ​ 31 ​ ​ — Variable rate demand notes ​ 21,680 ​ — ​ — ​ 21,680 ​ — ​ — Long-term: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Municipal securities ​ ​ 1,562 ​ ​ — ​ ​ 1 ​ ​ 1,561 ​ ​ 1 ​ ​ — U.S. government agency securities ​ ​ 5,267 ​ ​ — ​ ​ 1 ​ ​ 5,266 ​ ​ 1 ​ ​ — U.S. treasuries ​ ​ 6,077 ​ ​ 1 ​ ​ — ​ ​ 6,078 ​ ​ — ​ ​ — Total ​ $ 545,771 ​ $ 285 ​ $ 88 ​ $ 545,968 ​ $ 88 ​ $ — ​ During the years ended December 31, 2020, 2019 and 2018, realized gains or losses recognized on the sale of investments were not significant. The Company’s investments at December 31, 2020 and 2019 carried investment grade credit ratings. Variable rate demand notes (“VRDNs”) are floating rate municipal bonds with embedded put options that allow the bondholder to sell the security at par plus accrued interest. All of the put options are secured by a pledged liquidity source. While they are classified as marketable investment securities, the put option allows the VRDNs to be liquidated at par on a same day, or more generally, on a seven-day settlement basis. The following table summarizes the underlying contractual maturities of the Company’s investments at: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2020 ​ December 31, 2019 ​ Amortized Cost Fair Value Amortized Cost Fair Value Less than 1 year: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Commercial paper ​ $ 119,886 ​ $ 119,886 $ 83,478 ​ $ 83,478 Municipal securities ​ 9,083 ​ 9,083 147,983 ​ 148,108 U.S. government agency securities ​ 81,521 ​ 81,531 40,620 ​ 40,590 Certificates of deposit ​ 20,387 ​ 20,387 28,049 ​ 28,049 U.S. treasuries ​ ​ 650,386 ​ ​ 650,467 ​ ​ 211,055 ​ ​ 211,158 Due 1 -10 years: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Municipal securities ​ — ​ — 1,562 ​ 1,561 U.S. treasuries ​ ​ 33,946 ​ ​ 33,940 ​ ​ 6,077 ​ ​ 6,078 U.S. government agency securities ​ 10,350 ​ 10,351 5,267 ​ 5,266 Variable rate demand notes ​ ​ — ​ ​ — ​ ​ 3,905 ​ ​ 3,905 Due 11 - 20 years: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Variable rate demand notes ​ — ​ — 8,886 ​ 8,886 Due 21 - 30 years: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Variable rate demand notes ​ — ​ — 6,885 ​ 6,885 Due 31 - 40 years: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Variable rate demand notes ​ ​ — ​ ​ — ​ ​ 2,004 ​ ​ 2,004 Total ​ $ 925,559 ​ $ 925,645 $ 545,771 ​ $ 545,968 ​

FAIR VALUE OF CERTAIN FINANCIAL

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES	12 Months Ended
	Dec. 31, 2020
FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES
FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES	5. FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES FASB ASC 820 provides a framework for measuring fair value and requires expanded disclosures regarding fair value measurements. FASB ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. FASB ASC 820 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs, where available. The three levels of inputs required by the standard that the Company uses to measure fair value are summarized below. ● Level 1: Quoted prices in active markets for identical assets or liabilities. ​ ● Level 2: Observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the related assets or liabilities. ​ ● Level 3: Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. ​ FASB ASC 820 requires the use of observable market inputs (quoted market prices) when measuring fair value and requires a Level 1 quoted price to be used to measure fair value whenever possible. The following tables present the fair value of Company's financial assets and liabilities that are recorded at fair value on a recurring basis, segregated among the appropriate levels within the fair value hierarchy at: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2020 Level 1 Level 2 Level 3 Total Cash ​ $ 796,421 ​ $ — ​ $ — ​ $ 796,421 Money market funds ​ 352,730 ​ — ​ — ​ 352,730 Certificates of deposit ​ ​ — ​ ​ 23,137 ​ ​ — ​ ​ 23,137 Commercial paper ​ — ​ 130,883 ​ — ​ 130,883 Municipal securities ​ — ​ 9,083 ​ — ​ 9,083 U.S. government agency securities ​ — ​ 91,882 ​ — ​ 91,882 U.S. treasuries ​ ​ — ​ ​ 701,922 ​ ​ — ​ ​ 701,922 Foreign currency derivatives ​ — ​ (2,578) ​ — ​ (2,578) Total ​ $ 1,149,151 ​ $ 954,329 ​ $ — ​ $ 2,103,480 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Amounts included in: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Cash and cash equivalents ​ $ 1,149,151 ​ $ 31,262 ​ $ — ​ $ 1,180,413 Short-term investments ​ — ​ 881,354 ​ — ​ 881,354 Accounts receivable, net ​ — ​ 69 ​ — ​ 69 Investments ​ — ​ 44,291 ​ — ​ 44,291 Accrued liabilities ​ — ​ (2,647) ​ — ​ (2,647) Total ​ $ 1,149,151 ​ $ 954,329 ​ $ — ​ $ 2,103,480 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2019 Level 1 Level 2 Level 3 Total Cash ​ $ 518,178 ​ $ — ​ $ — ​ $ 518,178 Money market funds ​ 191,131 ​ — ​ — ​ 191,131 Certificates of deposit ​ ​ — ​ ​ 28,049 ​ ​ — ​ ​ 28,049 Commercial paper ​ — ​ 96,867 ​ — ​ 96,867 Variable rate demand notes ​ ​ — ​ ​ 21,680 ​ ​ — ​ ​ 21,680 Municipal securities ​ — ​ 167,224 ​ — ​ 167,224 U.S. government agency securities ​ — ​ 73,634 ​ — ​ 73,634 U.S. treasuries ​ ​ — ​ ​ 247,162 ​ ​ — ​ ​ 247,162 Foreign currency derivatives ​ — ​ (687) ​ — ​ (687) Total ​ $ 709,309 ​ $ 633,929 ​ $ — ​ $ 1,343,238 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Amounts included in: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Cash and cash equivalents ​ $ 709,309 ​ $ 88,648 ​ $ — ​ $ 797,957 Short-term investments ​ — ​ 533,063 ​ — ​ 533,063 Accounts receivable, net ​ — ​ 329 ​ — ​ 329 Investments ​ — ​ 12,905 ​ — ​ 12,905 Accrued liabilities ​ — ​ (1,016) ​ — ​ (1,016) Total ​ $ 709,309 ​ $ 633,929 ​ $ — ​ $ 1,343,238 ​ All of the Company’s short-term and long-term investments are classified within Level 1 or Level 2 within the fair value hierarchy. The Company’s valuation of its Level 1 investments, which include money market funds, is based on quoted market prices in active markets for identical securities. The Company’s valuation of its Level 2 investments, which include municipal securities, commercial paper, U.S. treasuries, certificates of deposit, VRDNs and U.S. government agency securities, is based on other observable inputs, specifically a market approach which utilizes valuation models, pricing systems, mathematical tools and other relevant information for the same or similar securities. The Company’s valuation of its Level 2 foreign currency exchange contracts is based on quoted market prices of the same or similar instruments, adjusted for counterparty risk. There were no transfers between Level 1 and Level 2 measurements during the years ended December 31, 2020 and 2019, and there were no changes in the Company’s valuation techniques.

DERIVATIVE INSTRUMENTS AND HEDG

DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES	12 Months Ended
	Dec. 31, 2020
DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES
DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES	6 . DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES The Company is exposed to foreign currency exchange rate risks related primarily to its foreign business operations. During the years ended December 31, 2020, 2019 and 2018, the Company entered into forward currency exchange contracts with financial institutions to create an economic hedge to specifically manage a portion of the foreign exchange risk exposure associated with certain consolidated subsidiaries’ non-functional currency denominated assets and liabilities. All foreign currency exchange contracts entered into by the Company that were outstanding as of December 31, 2020 have terms of three months or less. The Company does not enter into forward currency exchange contracts for speculation or trading purposes. The Company has not designated its foreign currency exchange contracts as hedge transactions under FASB ASC 815. Therefore, gains and losses on the Company’s foreign currency exchange contracts are recognized in other income, net, in the consolidated statements of income, and are largely offset by the changes in the fair value of the underlying economically hedged item. The notional amount and fair value of all outstanding foreign currency derivative instruments in the consolidated balance sheets consist of the following at: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2020 Derivatives not designated as ​ ​ ​ ​ ​ ​ ​ ​ hedging instruments under ​ Notional ​ Fair ​ ​ FASB ASC 815-20 Amount Value Balance Sheet Location Assets: ​ ​ ​ ​ ​ ​ ​ ​ Foreign currency exchange contracts: ​ ​ ​ ​ ​ ​ ​ ​ Receive SGD/pay USD ​ $ 18,713 ​ $ 41 ​ Accounts receivable, net Receive RSD/pay USD ​ ​ 10,127 ​ ​ 28 ​ Accounts receivable, net ​ ​ ​ ​ ​ ​ ​ ​ ​ Liabilities: ​ ​ ​ ​ ​ ​ ​ ​ Foreign currency exchange contracts: ​ ​ ​ ​ ​ ​ ​ ​ Receive EUR/pay USD ​ $ 1,298,899 ​ $ (1,768) ​ Accrued liabilities Receive USD/pay GBP ​ ​ 35,256 ​ ​ (416) Accrued liabilities Receive USD/pay AUD ​ ​ 8,508 ​ ​ (130) ​ Accrued liabilities Receive USD/pay ZAR ​ 2,403 ​ (106) Accrued liabilities Receive USD/pay COP ​ 5,436 ​ (93) ​ Accrued liabilities Receive USD/pay CNY ​ ​ 12,344 ​ ​ (50) ​ Accrued liabilities Receive USD/pay RUB ​ ​ 7,780 ​ ​ (40) ​ Accrued liabilities Receive NOK/pay USD ​ 4,411 ​ (18) Accrued liabilities Receive USD/pay NZD ​ 2,290 ​ (13) Accrued liabilities Receive SEK/pay USD ​ 2,275 ​ (10) Accrued liabilities Receive USD/pay DKK ​ 3,151 ​ (3) Accrued liabilities ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2019 Derivatives not designated as ​ ​ ​ ​ ​ ​ ​ ​ hedging instruments under ​ Notional ​ Fair ​ ​ FASB ASC 815-20 Amount Value Balance Sheet Location Assets: ​ ​ ​ ​ ​ ​ ​ ​ Foreign currency exchange contracts: ​ ​ ​ ​ ​ ​ ​ ​ Receive EUR/pay USD ​ $ 26,731 ​ $ 246 Accounts receivable, net Receive RSD/pay USD ​ 9,018 ​ 59 Accounts receivable, net Receive NOK/pay USD ​ ​ 2,122 ​ ​ 17 Accounts receivable, net Receive USD/pay SGD ​ ​ 1,555 ​ ​ 7 Accounts receivable, net ​ ​ ​ ​ ​ ​ ​ ​ ​ Liabilities: ​ ​ ​ ​ ​ ​ ​ ​ Foreign currency exchange contracts: ​ ​ ​ ​ ​ ​ ​ ​ Receive USD/pay GBP ​ $ 38,406 ​ $ (695) Accrued liabilities Receive USD/pay AUD ​ 12,819 ​ (172) Accrued liabilities Receive USD/pay RUB ​ ​ 12,777 ​ ​ (55) ​ Accrued liabilities Receive USD/pay NZD ​ ​ 3,071 ​ ​ (33) ​ Accrued liabilities Receive USD/pay ZAR ​ 3,349 ​ (32) Accrued liabilities Receive USD/pay COP ​ 3,793 ​ (18) Accrued liabilities Receive USD/pay DKK ​ 1,283 ​ (11) Accrued liabilities ​ The net gain (loss) on derivative instruments in the consolidated statements of income was as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Amount of gain (loss) ​ ​ ​ ​ recognized in income on ​ ​ ​ ​ derivatives Derivatives not designated as ​ Location of gain (loss) ​ Year ended hedging instruments under ​ recognized in income on ​ December 31, ​ December 31, ​ December 31, FASB ASC 815-20 derivatives 2020 ​ 2019 2018 Foreign currency exchange contracts Other (expense) income, net $ (3,317) $ (2,555) $ 9,737 ​

INVENTORIES

INVENTORIES	12 Months Ended
	Dec. 31, 2020
INVENTORIES
INVENTORIES	7 . INVENTORIES Inventories consist of the following at December 31: ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 Raw materials ​ $ 155,166 ​ $ 134,885 Finished goods ​ 177,919 ​ 225,846 ​ ​ $ 333,085 ​ $ 360,731 ​

PROPERTY AND EQUIPMENT, NET

PROPERTY AND EQUIPMENT, NET	12 Months Ended
	Dec. 31, 2020
PROPERTY AND EQUIPMENT, NET
PROPERTY AND EQUIPMENT, NET	8. PROPERTY AND EQUIPMENT, Net Property and equipment consist of the following at December 31: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 Land ​ $ 85,876 ​ $ 78,275 Leasehold improvements ​ 11,524 ​ 10,417 Furniture and fixtures ​ 8,271 ​ 8,426 Office and computer equipment ​ 21,657 ​ 22,766 Computer software ​ 6,945 ​ 4,450 Equipment ​ 185,348 ​ 214,293 Buildings ​ 156,616 ​ 126,338 Vehicles ​ 43,173 ​ 41,109 ​ ​ 519,410 ​ 506,074 Less: accumulated depreciation and amortization ​ (204,754) ​ (207,434) ​ ​ $ 314,656 ​ $ 298,640 ​ Total depreciation and amortization expense recorded was $49.3 million, $49.1 million and $45.0 million for the years ended December 31, 2020, 2019 and 2018, respectively.

GOODWILL AND OTHER INTANGIBLE A

GOODWILL AND OTHER INTANGIBLE ASSETS	12 Months Ended
	Dec. 31, 2020
GOODWILL AND OTHER INTANGIBLE ASSETS
GOODWILL AND OTHER INTANGIBLE ASSETS	9. GOODWILL AND OTHER INTANGIBLE ASSETS The following is a roll-forward of goodwill for the years ended December 31, 2020 and 2019 by reportable segment: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Monster ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Energy® ​ Strategic ​ ​ ​ ​ ​ ​ ​ Drinks Brands Other Total Balance at December 31, 2019 ​ $ 693,644 ​ $ 637,999 ​ $ — ​ $ 1,331,643 Acquisitions ​ — ​ — ​ — ​ — Balance at December 31, 2020 ​ $ 693,644 ​ $ 637,999 ​ $ — ​ $ 1,331,643 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Monster ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Energy® ​ Strategic ​ ​ ​ ​ ​ ​ ​ Drinks Brands Other Total Balance at December 31, 2018 ​ $ 693,644 ​ $ 637,999 ​ $ — ​ $ 1,331,643 Acquisitions ​ — ​ — ​ — ​ — Balance at December 31, 2019 ​ $ 693,644 ​ $ 637,999 ​ $ — ​ $ 1,331,643 ​ Intangible assets consist of the following at: ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, December 31, ​ ​ 2020 ​ 2019 Amortizing intangibles ​ $ 66,875 ​ $ 66,949 Accumulated amortization ​ (56,801) ​ (49,128) ​ ​ 10,074 ​ 17,821 Non-amortizing intangibles ​ 1,048,972 ​ 1,034,284 ​ ​ $ 1,059,046 ​ $ 1,052,105 ​ Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five The following is the future estimated amortization expense related to amortizing intangibles as of December 31, 2020: ​ ​ ​ ​ ​ Year Ending December 31: ​ ​ ​ ​ ​ ​ 2021 ​ $ 4,426 2022 ​ ​ 4,405 2023 ​ ​ 1,111 2024 ​ ​ 13 2025 ​ ​ 13 2026 and thereafter ​ ​ 106 ​ ​ $ 10,074 ​ At December 31, 2020, non-amortizing intangibles primarily consist of indefinite-lived tradenames, flavors and formulas.

DISTRIBUTION AGREEMENTS

DISTRIBUTION AGREEMENTS	12 Months Ended
	Dec. 31, 2020
DISTRIBUTION AGREEMENTS
DISTRIBUTION AGREEMENTS	10. DISTRIBUTION AGREEMENTS In accordance with FASB ASC 420 “Exit or Disposal Cost Obligations”, the Company expenses distributor termination costs in the period in which the written notification of termination occurs. As a result, the Company incurred termination costs of $0.2 million, $11.3 million and $26.6 million for the years ended December 31, 2020, 2019 and 2018, respectively. Such termination costs have been expensed in full and are included in operating expenses for the years ended December 31, 2020, 2019 and 2018. In the normal course of business, amounts received pursuant to new and/or amended distribution agreements entered into with certain bottlers/distributors, relating to the costs associated with terminating agreements with the Company’s prior distributors, are accounted for as deferred revenue and are recognized as revenue ratably over the anticipated life of the respective distribution agreement, generally 20 years. Revenue recognized was $21.4 million, $25.0 million and $21.9 million for the years ended December 31, 2020, 2019 and 2018, respectively.

DEBT

DEBT	12 Months Ended
	Dec. 31, 2020
DEBT
DEBT	11. DEBT The Company entered into a credit facility with Comerica Bank (“Comerica”) consisting of a revolving line of credit, which was amended in April 2020, under which the Company may borrow up to $10.0 million of non-collateralized debt. The revolving line of credit is effective through June 1, 2025. Interest on borrowings under the line of credit is based on Comerica’s base (prime) rate minus 1.00% to 1.50%, or London Interbank Offered Rates plus an additional percentage of 1.25% to 1.75%, depending upon certain financial ratios maintained by the Company. The Company had no outstanding borrowings on this line of credit at December 31, 2020. Under this revolving line of credit, the Company may also issue standby Letters of Credit with an aggregate amount of up to $4.0 million. The fee on the standby Letters of Credit ranges from 1.00% to 1.50% depending upon certain financial ratios maintained by the Company. The Company had no outstanding standby Letters of Credit at December 31, 2020. In December 2016, the Company entered into a credit facility with HSBC Bank (China) Company Limited, Shanghai Branch consisting of a non-collateralized working capital line of credit. In February 2018, the working capital line limit was increased to $15.0 million. At December 31, 2020, the interest rate on borrowings under the line of credit was 5.5%. As of December 31, 2020, the Company had no amounts outstanding on this line of credit. ​

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	12 Months Ended
	Dec. 31, 2020
COMMITMENTS AND CONTINGENCIES
COMMITMENTS AND CONTINGENCIES	12. COMMITMENTS AND CONTINGENCIES The Company is obligated under various non-cancellable lease agreements providing for office space, warehouse space, vehicles and warehouse equipment that expire at various dates through the year 2033. See Note 3. Contractual Obligations ​ ​ ​ ​ ​ Year Ending December 31: ​ ​ ​ ​ ​ 2021 $ 97,979 2022 ​ ​ 25,409 2023 ​ ​ 5,814 2024 ​ ​ 41 2025 ​ ​ 12 2026 and thereafter ​ ​ — ​ $ 129,255 ​ Purchase Commitments The Company purchases various raw material items, including, but not limited to, flavors, ingredients, supplement ingredients, containers, milk, glucose, sucralose, cream and protein, from a limited number of suppliers. An interruption in supply from any of such resources could result in the Company’s inability to produce certain products for limited or possibly extended periods of time. The aggregate value of purchases from suppliers of such limited resources described above for the years ended December 31, 2020, 2019 and 2018 was $401.8 million, $335.3 million and $289.6 million, respectively. Guarantees Litigation On September 18, 2020, a derivative complaint was filed on purported behalf of the Company in the United States District Court for the Central District of California. The action is styled Falat v. Sacks, et al., 8:20-cv-01782 The derivative complaint alleges, among other things, that the Individual Defendants breached their fiduciary duties to the Company by allowing others to cause, or themselves causing, the Company to hide discrimination and failing to ensure sufficient diversity, including by permitting conduct to occur that was inconsistent with statements made in the Company’s policies and disclosures, and failing to ensure the Company’s compliance with laws regarding diversity and anti-discrimination. The complaint also asserts claims for abuse of control, unjust enrichment and violation of Section 14(a) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The complaint seeks from the Individual Defendants an unspecified amount of damages, restitution, punitive damages and costs to be paid to the Company, and seeks to require the Company to adopt corporate governance reforms, and other equitable relief. On January 15, 2021, the Company filed a motion to dismiss the action because the plaintiff failed to make a demand on the Company as required by Federal Rule of Civil Procedure 23.1 or to show that demand would have been futile. The Individual Defendants also filed a motion to dismiss the complaint for failure to state a claim against the Individual Defendants, among other reasons. Those motions are scheduled for hearing in the 2021 second quarter. While the Company continues to evaluate these claims, management believes that such litigation will likely not have a material adverse effect on the Company’s financial position or results of operations. The Company evaluates, on a quarterly basis, developments in legal proceedings and other matters that could cause an increase or decrease in the amount of the liability that is accrued, if any, and any related insurance reimbursements. As of December 31, 2020, the Company’s consolidated balance sheet included accrued loss contingencies of approximately $18.4 million.

ACCUMULATED OTHER COMPREHENSIVE

ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)	12 Months Ended
	Dec. 31, 2020
ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)
ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)	13. ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS) The components of accumulated other comprehensive income (loss) are as follows at December 31: ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 Accumulated net unrealized (gain) loss on available-for-sale securities $ 84 $ 194 Foreign currency translation adjustments, net of tax ​ ​ 2,950 ​ ​ (32,581) Total accumulated other comprehensive income (loss) $ 3,034 $ (32,387) ​

TREASURY STOCK PURCHASE

TREASURY STOCK PURCHASE	12 Months Ended
	Dec. 31, 2020
TREASURY STOCK PURCHASE
TREASURY STOCK PURCHASE	14. TREASURY STOCK PURCHASE On February 26, 2019, the Company’s Board of Directors authorized a share repurchase program for the purchase of up to $500.0 million of the Company’s outstanding common stock (the “February 2019 Repurchase Plan”). During the year ended December 31, 2020, the Company purchased 0.6 million shares of common stock at an average purchase price of $58.16 per share, for a total amount of $36.6 million (excluding broker commissions), which exhausted the availability under the February 2019 Repurchase Plan. Such shares are included in common stock in treasury in the accompanying consolidated balance sheet at December 31, 2020. On November 6, 2019, the Company’s Board of Directors authorized a new share repurchase program for the purchase of up to $500.0 million of the Company’s outstanding common stock (the “November 2019 Repurchase Plan”). During the year ended December 31, 2020, the Company purchased 9.1 million shares of common stock at an average purchase price of $54.86 per share, for a total amount of $499.9 million (excluding broker commissions), which exhausted the availability under the November 2019 Repurchase Plan. Such shares are included in common stock in treasury in the accompanying consolidated balance sheet at December 31, 2020. On March 13, 2020, the Company’s Board of Directors authorized a new share repurchase program for the purchase of up to $500.0 million of the Company’s outstanding common stock (the “March 2020 Repurchase Plan”). During the year ended December 31, 2020, the Company purchased 1.0 million shares of common stock at an average purchase price of $55.85 per share, for a total amount of $58.5 million (excluding broker commissions), under the March 2020 Repurchase Plan. Such shares are included in common stock in treasury in the accompanying consolidated balance sheet at December 31, 2020. As of March 1, 2021, $441.5 million remained available for repurchase under the March 2020 Repurchase Plan. During the year ended December 31, 2020, 0.02 million shares of common stock were purchased from employees in lieu of cash payments for options exercised or withholding taxes due for a total amount of $1.0 million. While such purchases are considered common stock repurchases, they are not counted as purchases against the Company’s authorized share repurchase programs. Such shares are included in common stock in treasury in the accompanying consolidated balance sheet at December 31, 2020.

STOCK-BASED COMPENSATION

STOCK-BASED COMPENSATION	12 Months Ended
	Dec. 31, 2020
STOCK-BASED COMPENSATION
STOCK-BASED COMPENSATION	15. STOCK-BASED COMPENSATION The Company has two stock-based compensation plans under which shares were available for grant at December 31, 2020: (i) the Monster Beverage Corporation 2020 Omnibus Incentive Plan (the “2020 Omnibus Incentive Plan”), which includes the Monster Beverage Corporation Deferred Compensation Plan as a sub plan thereunder, and (ii) the Monster Beverage Corporation 2017 Compensation Plan for Non-Employee Directors, which includes the Monster Beverage Corporation Deferred Compensation Plan for Non-Employee Directors as a sub plan thereunder. The 2020 Omnibus Incentive Plan was approved by the Board of Directors on April 14, 2020 and approved by the stockholders of the Company at the annual meeting of the Company’s stockholders held on June 3, 2020 (the “Effective Date”). The 2020 Omnibus Incentive Plan replaced the Monster Beverage Corporation 2011 Omnibus Incentive Plan (the “2011 Omnibus Incentive Plan”). The 2020 Omnibus Incentive Plan provides for the granting of stock options, stock appreciation rights, restricted stock, restricted stock units, performance awards, and other share-based awards up to an aggregate of 46,169,367 shares of the Company’s common stock, comprised of 32,000,000 new shares of common stock reserved under the 2020 Omnibus Incentive Plan and 14,169,367 shares of common stock that were available for grant under the 2011 Omnibus Incentive Plan as of December 31, 2019 and prior to the Effective Date. Shares authorized under the 2020 Omnibus Incentive Plan are reduced by one (1) share for options or stock appreciation rights granted under the 2020 Omnibus Incentive Plan and for any grants after December 31, 2019 under the 2011 Omnibus Incentive Plan, and by 2.6 shares for each share granted or issued with respect to a Full Value Award under either the 2020 Omnibus Incentive Plan or for any shares granted after December 31, 2019 under the 2011 Omnibus Incentive Plan. A “Full Value Award” is an award other than an incentive stock option, a non-qualified stock option, or a stock appreciation right, which is settled by the issuance of shares. Options granted under the 2020 Omnibus Incentive Plan may be incentive stock options under Section 422 of the Internal Revenue Code, as amended (the “Code”), or non-qualified stock options. Shares previously granted under the 2011 Omnibus Incentive Plan after December 31, 2019 and prior to the Effective Date of the 2020 Omnibus Incentive Plan reduced the number of shares available for grant under the 2020 Omnibus Incentive Plan. As of December 31, 2020, 1,431,030 shares of the Company’s common stock have been granted, net of cancellations, and 44,201,385 shares (as adjusted for Full Value Awards) of the Company’s common stock remain available for grant under the 2020 Omnibus Incentive Plan. The Compensation Committee of the Board of Directors (the “Compensation Committee”) has sole and exclusive authority to grant stock awards to all employees who are not new hires and to all new hires who are subject to Section 16 of the Exchange Act. Each of the Compensation Committee and the Executive Committee of the Board of Directors (the “Executive Committee”) independently has the authority to grant stock awards to new hires and employees receiving a promotion who are not Section 16 employees. Awards granted by the Executive Committee are not subject to approval or ratification by the Board of Directors or the Compensation Committee. Options granted under the 2020 Omnibus Incentive Plan generally vest over a three three In 2016, the Company adopted the Deferred Compensation Plan (as a sub plan to the 2011 Omnibus Incentive Plan), pursuant to which eligible employees may elect to defer cash and/or equity based compensation and to receive the deferred amounts, together with an investment return (positive or negative), either at a pre-determined time in the future or upon termination of their employment with the Company or its subsidiaries or affiliates that are participating employers under the Deferred Compensation Plan, as provided under the Deferred Compensation Plan and in relevant deferral elections. Deferrals under the Deferred Compensation Plan are unfunded and unsecured. As of December 31, 2020 deferrals under the Deferred Compensation Plan are solely comprised of cash compensation and equity compensation and are not material in the aggregate. In 2017, the Company adopted the 2017 Directors Plan, a successor plan to the 2009 Monster Beverage Corporation Stock Incentive Plan for Non-Employee Directors. The 2017 Directors Plan permits the granting of stock options, stock appreciation rights, restricted shares or restricted stock units, deferred awards, dividend equivalents, and other share based-awards up to an aggregate of 1,250,000 shares of common stock of the Company to non-employee directors of the Company. Each calendar year, a non-employee director will receive an annual retainer and annual equity award, as provided for in the 2017 Directors Plan, which may be modified from time to time. Currently, with respect to equity awards, each non-employee director receives an award of restricted stock units at each annual meeting of the Company’s stockholders or promptly thereafter. A non-employee director’s annual award of restricted stock units will generally vest on the earliest to occur of: (a) the last business day immediately preceding the annual meeting of the Company’s stockholders in the calendar year following the calendar year in which the grant date occurs, (b) a Change of Control (as defined in the 2017 Directors Plan), (c) the non-employee director’s death, or (d) the date of the non-employee director’s separation from service due to disability, so long as the non-employee director remains a non-employee director through such date. The Board of Directors may in its discretion award non-employee directors stock options, stock appreciation rights, restricted stock and other share-based awards in lieu of or in addition to restricted stock units. The Board of Directors may amend or terminate the 2017 Directors Plan at any time, subject to certain limitations set forth in the 2017 Directors Plan. As of December 31, 2020, 85,699 shares of the Company’s common stock had been granted under the 2017 Directors Plan, and 1,164,301 shares of the Company’s common stock remain available for grant. In 2017, the Company adopted the Deferred Compensation Plan for Non-Employee Directors (as a sub plan to the 2017 Directors Plan), pursuant to which the Board of Directors may permit non-employee directors to elect, at such times and in accordance with rules and procedures (or sub-plan) adopted by the Board of Directors (which are intended to comply with Section 409A of the Code, as applicable), to receive all or any portion of such non-employee director’s compensation, whether payable in cash or in equity, on a deferred basis. Deferrals under the Deferred Compensation Plan for Non-Employee Directors are unfunded and unsecured. As of December 31, 2020, deferrals under the Deferred Compensation Plan for Non-Employee Directors are solely comprised of cash compensation and equity compensation and are not material in the aggregate. The 2017 Directors Plan was adopted to effectuate any such deferrals. The 2017 Directors Plan is administered by the Board of Directors. Each award granted under the 2017 Directors Plan will be evidenced by a written agreement and will contain the terms and conditions that the Board of Directors deems appropriate. Under the 2017 Directors Plan, the Board of Directors requires each non-employee director to satisfy the share ownership guidelines set forth below, as may be amended by the Board of Directors from time to time. The current share ownership guidelines provide that non-employee directors of the Company must: ● Hold at least 9,000 shares of Company common stock. For this purpose, deferred shares or deferred restricted stock units will be deemed held, to the extent vested. ● The minimum stock ownership level must be achieved by each non-employee director by the third anniversary of such non-employee director’s initial appointment to the Board of Directors. ● Once achieved, ownership of the guideline amount should be maintained for so long as the non-employee director retains his or her seat on the Board of Directors. ● There may be rare instances where these guidelines would place a hardship on a non-employee director. In these cases or in similar circumstances, the Board of Directors will make the final decision as to developing an alternative stock ownership guideline for a non-employee director that reflects the intention of these guidelines and his or her personal circumstances. The Company recorded $70.3 million, $63.4 million and $57.1 million of compensation expense relating to outstanding options, restricted stock units, performance share units and other share-based awards during the years ended December 31, 2020, 2019 and 2018, respectively. The tax benefit for tax deductions from non-qualified stock option exercises, disqualifying dispositions of incentive stock options and vesting of restricted stock units and performance share units for the years ended December 31, 2020, 2019 and 2018 was $10.5 million, $25.9 million and $8.5 million, respectively. Stock Options Under the Company’s stock-based compensation plans, all stock options granted through December 31, 2020 were granted at prices based on the fair value of the Company’s common stock on the date of grant. The Company records compensation expense for employee stock options based on the estimated fair value of the options on the date of grant using the Black-Scholes-Merton option pricing formula with the assumptions included in the table below. The Company records compensation expense for non-employee stock options based on the estimated fair value of the options as of the earlier of (1) the date at which a commitment for performance by the non-employee to earn the stock option is reached or (2) the date at which the non-employee’s performance is complete, using the Black-Scholes-Merton option pricing formula with the assumptions included in the table below. The Company uses historical data to determine the exercise behavior, volatility and forfeiture rate of the options. The following weighted-average assumptions were used to estimate the fair value of options granted during: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Dividend yield ​ ​ 0.0 % 0.0 % 0.0 % Expected volatility ​ ​ 30.4 % 30.2 % 34.7 % Risk-free interest rate ​ ​ 0.70 % 2.37 % 2.81 % Expected term ​ ​ 5.8 Years ​ 6.0 Years ​ 6.0 Years ​ ​ Expected Volatility Risk-Free Interest Rate Expected Term The following table summarizes the Company’s activities with respect to its stock option plans as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Weighted- ​ ​ ​ ​ ​ ​ ​ Weighted- ​ Average ​ ​ ​ ​ ​ ​ ​ Average ​ Remaining ​ ​ ​ ​ ​ Number of ​ Exercise ​ Contractual ​ Aggregate ​ ​ Shares (in ​ Price Per ​ Term (In ​ Intrinsic Options thousands) Share years) Value Outstanding at January 1, 2020 14,941 ​ $ 42.88 6.3 ​ $ 308,884 Granted 01/01/20 - 03/31/20 1,027 ​ $ 62.45 ​ ​ ​ ​ ​ Granted 04/01/20 - 06/30/20 — ​ $ — ​ ​ ​ ​ ​ Granted 07/01/20 - 09/30/20 — ​ $ — ​ ​ ​ ​ ​ Granted 10/01/20 - 12/31/20 12 ​ $ 77.92 ​ ​ ​ ​ ​ Exercised (1,916) ​ $ 38.06 ​ ​ ​ ​ ​ Cancelled or forfeited (91) ​ $ 54.41 ​ ​ ​ ​ ​ Outstanding at December 31, 2020 13,973 ​ $ 44.93 5.7 ​ $ 664,432 Vested and expected to vest in the future at December 31, 2020 13,463 ​ $ 44.43 5.7 ​ $ 646,907 Exercisable at December 31, 2020 8,323 ​ $ 37.36 4.5 ​ $ 458,734 ​ The following table summarizes information about stock options outstanding and exercisable at December 31, 2020: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Options Outstanding ​ Options Exercisable ​ ​ ​ ​ ​ ​ ​ ​ Weighted ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Average ​ Weighted ​ Number ​ Weighted ​ ​ ​ ​ ​ ​ Number ​ Remaining ​ Average ​ Exercisable ​ Average Range of Exercise ​ Outstanding ​ Contractual ​ Exercise ​ (In ​ Exercise Prices ($) Thousands) Term (Years) Price ($) Thousands) Price ($) $ 11.35 - $ 17.99 1,483 2.3 $ 17.58 1,483 $ 17.58 $ 18.64 - $ 23.35 1,613 3.1 $ 23.05 1,613 $ 23.05 $ 36.05 - $ 36.05 9 4.0 $ 36.05 9 $ 36.05 $ 37.10 - $ 43.64 1,033 5.6 $ 42.75 681 $ 42.33 $ 43.99 - $ 43.99 1,641 5.2 $ 43.99 1,185 $ 43.99 $ 44.73 - $ 45.16 1,581 4.5 $ 45.10 1,494 $ 45.11 $ 45.55 - $ 51.50 1,478 6.4 $ 47.61 826 $ 46.46 $ 53.24 - $ 57.95 335 7.7 $ 55.79 65 $ 54.82 $ 58.73 - $ 58.73 2,230 7.2 $ 58.73 680 $ 58.73 $ 58.77 - $ 77.92 2,570 8.6 $ 60.93 287 $ 59.86 ​ ​ ​ ​ ​ 13,973 5.7 $ 44.93 8,323 $ 37.36 ​ The weighted-average grant-date fair value of options granted during the years ended December 31, 2020, 2019 and 2018 was $18.82 per share, $20.17 per share and $22.37 per share, respectively. The total intrinsic value of options exercised during the years ended December 31, 2020, 2019 and 2018 was $68.8 million, $220.2 million and $56.8 million, respectively. Cash received from option exercises under all plans for the years ended December 31, 2020, 2019 and 2018 was $72.9 million, $92.4 million and $25.9 million, respectively. At December 31, 2020, there was $59.2 million of total unrecognized compensation expense related to non-vested options granted to employees under the Company’s share-based payment plans. That cost is expected to be recognized over a weighted-average period of 2.1 years. Restricted Stock Units and Performance Share Units The cost of stock-based compensation for restricted stock units and performance share units is measured based on the closing fair market value of the Company’s common stock at the date of grant. In the event that the Company has the option and intent to settle a restricted stock unit or performance share unit in cash, the award is classified as a liability and revalued at each balance sheet date. The following table summarizes the Company’s activities with respect to non-vested restricted stock units and performance share units as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Weighted ​ ​ Number of ​ Average ​ ​ Shares (in ​ Grant-Date ​ thousands) Fair Value Non-vested at January 1, 2020 ​ 825 ​ $ 57.62 Granted 01/01/20 - 03/31/20 1 ​ 392 ​ $ 62.39 Granted 04/01/20 - 06/30/20 ​ 17 ​ $ 71.72 Granted 07/01/20 - 09/30/20 ​ 1 ​ $ 71.76 Granted 10/01/20 - 12/31/20 ​ 5 ​ $ 78.04 Vested ​ (287) ​ $ 55.65 Forfeited/cancelled ​ (6) ​ $ 64.72 Non-vested at December 31, 2020 ​ 947 ​ $ 60.52 ​ 1 The grant activity for performance share units is recorded based on the target performance level earning 100% of target performance share units. The actual number of performance share units earned could range from 0% to 200% of target dependent on the pre-established performance goals. The weighted-average grant-date fair value of restricted stock units and/or performance share units granted during the years ended December 31, 2020, 2019 and 2018 was $62.97, $59.79 and $57.59 per share, respectively. As of December 31, 2020, 0.8 million of restricted stock units and performance share units are expected to vest. At December 31, 2020, total unrecognized compensation expense relating to non-vested restricted stock units and performance share units was $32.1 million, which is expected to be recognized over a weighted-average period of 2.3 years. Other Share-Based Awards The Company has granted other share-based awards to certain employees that are payable in cash. These awards are classified as liabilities and are valued based on the fair value of the award at the grant date and are remeasured at each reporting date until settlement with compensation expense being recognized in proportion to the completed requisite service period up until date of settlement. At December 31, 2020, other share-based awards outstanding included grants that vest over three years payable in the first quarters of 2022 and 2023. At December 31, 2020, there was $2.3 million of total unrecognized compensation expense related to nonvested other share-based awards granted to employees under the Company’s stock-based compensation plans. That cost is expected to be recognized over a weighted-average period of 1.6 years. Employee and Non-Employee Share-Based Compensation Expense The table below shows the amounts recognized in the consolidated financial statements for the years ended December 31, 2020, 2019 and 2018 for share-based compensation related to employees and non-employees. Employee and non-employee share-based compensation expense of $70.3 million for the year ended December 31, 2020 is comprised of $9.4 million relating to incentive stock options, $2.7 million relating to other share-based awards and $58.2 million relating to non-qualified stock options, restricted units and performance units. Employee and non-employee share-based compensation expense of $63.4 million for the year ended December 31, 2019 is comprised of $10.0 million relating to incentive stock options and $53.4 million relating to non-qualified stock options and restricted units. Employee and non-employee share-based compensation expense of $57.1 million for the year ended December 31, 2018 is comprised of $10.0 million relating to incentive stock options and $47.1 million relating to non-qualified stock options and restricted units. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Operating expenses $ 70,289 $ 63,356 $ 57,111 Total employee and non-employee share-based compensation expense included in income, before ​ ​ 70,289 ​ ​ 63,356 ​ ​ 57,111 Less: Amount of income tax benefit recognized in earnings ​ ​ (15,499) ​ ​ (36,326) ​ ​ (14,892) Amount charged against net income $ 54,790 $ 27,030 $ 42,219 ​

INCOME TAXES

INCOME TAXES	12 Months Ended
	Dec. 31, 2020
INCOME TAXES
INCOME TAXES	16. INCOME TAXES The Company evaluated the various provisions of the Tax Reform Act, including, the global intangible low-taxed income (“GILTI”) and the foreign derived intangible income provisions. The Company will treat any U.S. tax on foreign earnings under GILTI as a current period expense when incurred. The Company currently considers the earnings of its foreign entities (excluding Japan) to be permanently reinvested outside the United States based on estimates that future domestic cash generation will be sufficient to meet future domestic cash needs. Accordingly, deferred income taxes have not been recorded for the undistributed earnings of the Company’s foreign subsidiaries excluding Japan. Deferred income taxes have not been recorded for Japan, as any federal, state, or foreign withholding taxes associated with the repatriation of those earnings would be immaterial. The domestic and foreign components of the Company’s income before provision for income taxes are as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Year Ended December 31, ​ 2020 2019 2018 Domestic* $ 1,374,402 $ 1,196,883 $ 1,100,487 Foreign* ​ ​ 251,755 ​ ​ 219,079 ​ ​ 192,785 Income before provision for income taxes $ 1,626,157 $ 1,415,962 $ 1,293,272 ​ *After intercompany royalties, management fees and interest charges from the Company’s domestic to foreign entities of $54.2 million, $51.2 million and $40.5 million for the years ended December 31, 2020, 2019 and 2018, respectively. Components of the provision for income taxes are as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Year Ended December 31, ​ 2020 2019 2018 Current: ​ ​ ​ ​ ​ ​ ​ ​ ​ Federal $ 259,073 $ 212,068 $ 209,147 State ​ ​ 43,704 ​ ​ 39,982 ​ ​ 41,934 Foreign ​ ​ 70,658 ​ ​ 55,167 ​ ​ 42,541 ​ ​ ​ 373,435 ​ ​ 307,217 ​ ​ 293,622 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Deferred: ​ ​ ​ ​ ​ ​ ​ ​ ​ Federal ​ ​ 11,401 ​ ​ 8,320 ​ ​ 9,804 State ​ ​ 4,709 ​ ​ (6,878) ​ ​ 1,644 Foreign ​ ​ (167,595) ​ ​ (4,219) ​ ​ (8,778) ​ ​ ​ (151,485) ​ ​ (2,777) ​ ​ 2,670 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Valuation allowance ​ ​ (5,387) ​ ​ 3,687 ​ ​ 3,976 ​ $ 216,563 $ 308,127 $ 300,268 ​ A reconciliation of the total provision for income taxes after applying the U.S. federal statutory rate of 21% to income before provision for income taxes to the reported provision for income taxes are as follows for the years ended: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Year Ended December 31, ​ 2020 2019 2018 U.S. Federal tax expense at statutory rates $ 341,493 $ 297,352 $ 271,587 State income taxes, net of federal tax benefit ​ ​ 37,478 ​ ​ 30,098 ​ ​ 36,312 Permanent differences ​ ​ (1,064) ​ ​ (2,128) ​ ​ 3,606 Stock based compensation ​ ​ 1,097 ​ ​ (13,473) ​ ​ (370) Intra-company transfer benefit ​ ​ (165,075) ​ ​ — ​ ​ — Other ​ ​ (7,388) ​ ​ (12,423) ​ ​ (8,438) Foreign rate differential ​ ​ 15,409 ​ ​ 5,014 ​ ​ (6,405) Valuation allowance ​ ​ (5,387) ​ ​ 3,687 ​ ​ 3,976 ​ $ 216,563 $ 308,127 $ 300,268 ​ Major components of the Company’s deferred tax assets (liabilities) at December 31, 2020 and 2019 are as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 Deferred Tax Assets: ​ ​ ​ ​ ​ ​ Reserve for sales returns $ 275 $ 140 Reserve for inventory obsolescence ​ ​ 2,366 ​ ​ 2,066 Reserve for marketing development fund ​ ​ 9,629 ​ ​ 8,469 Capitalization of inventory costs ​ ​ 3,365 ​ ​ 2,310 State franchise tax - current ​ ​ 4,229 ​ ​ 2,346 Accrued compensation ​ ​ 1,284 ​ ​ 1,944 Accrued other liabilities ​ ​ 7,464 ​ ​ 5,674 Deferred revenue ​ ​ 75,592 ​ ​ 81,903 Stock-based compensation ​ ​ 23,370 ​ ​ 22,665 Foreign net operating loss carryforward ​ ​ 21,626 ​ ​ 30,187 Prepaid supplies ​ ​ 5,551 ​ ​ 5,799 Termination payments ​ ​ 63,009 ​ ​ 69,467 Operating lease liabilities ​ ​ 4,434 ​ ​ 6,155 Intangibles ​ ​ 87,687 ​ ​ — Impairment-trademarks and others ​ ​ 2,055 ​ ​ — Other deferred tax assets ​ ​ 27,164 ​ ​ 17,615 Total gross deferred tax assets $ 339,100 $ 256,740 ​ ​ ​ ​ ​ ​ ​ Deferred Tax Liabilities: ​ ​ ​ ​ ​ ​ Amortization of trademarks $ (42,161) $ (35,227) Intangibles ​ ​ — ​ ​ (76,047) State franchise tax - deferred ​ ​ (6,318) ​ ​ (7,173) Operating lease ROU assets ​ ​ (4,434) ​ ​ (6,155) Other deferred tax liabilities ​ ​ (58) ​ ​ (93) Depreciation ​ ​ (9,363) ​ ​ (6,765) Total gross deferred tax liabilities ​ ​ (62,334) ​ ​ (131,460) ​ ​ ​ ​ ​ ​ ​ Valuation Allowance ​ ​ (35,116) ​ ​ (40,503) ​ ​ ​ ​ ​ ​ ​ Net deferred tax assets $ 241,650 $ 84,777 ​ During the years ended December 31, 2020, 2019 and 2018, the Company established full valuation allowances against certain deferred tax assets, resulting from cumulative net operating losses incurred by certain foreign subsidiaries of the Company. The effect of the valuation allowances and the subsequent related impact on the Company’s overall tax rate was to decrease the Company’s provision for income taxes by $5.4 million for the year ended December 31, 2020, and increase $3.7 million and $4.0 million for the years ended December 31, 2019 and 2018, respectively. At December 31, 2020, the Company had net operating loss carryforwards of approximately $84.5 million. Of this amount, $52.4 million may be carried forward indefinitely. The remaining $32.1 million of net operating loss carryforwards will begin to expire in 2021. In October 2020, the Company completed an intra-entity transfer of intangible assets between certain of the Company’s foreign subsidiaries to better align its international structure with its expanding operations. The transfer resulted in a step-up of the tax-deductible basis in the transferred assets in a foreign jurisdiction, and created a temporary difference between the tax basis and book basis for such intangible assets. The Company recognized deferred tax assets of approximately $165.1 million, with a corresponding reduction to the provision for income taxes during the fourth quarter of 2020 in its consolidated financial statements. The tax deductions for the amortization of the deferred tax assets will be recognized in the future and any amortization not deducted for tax purposes will be carried forward indefinitely. The tax impact on the foreign subsidiary transferor was not material. The following is a roll-forward of the Company’s total gross unrecognized tax benefits, not including interest and penalties, for the years ended December 31, 2020, 2019 and 2018: ​ ​ ​ ​ ​ ​ Gross Unrecognized Tax ​ ​ Benefits Balance at January 1, 2018 ​ $ 6,540 Additions for tax positions related to the current year ​ — Additions for tax positions related to the prior year ​ 1,159 Decreases for tax positions related to prior years ​ (2,664) Balance at December 31, 2018 ​ $ 5,035 Additions for tax positions related to the current year ​ ​ — Additions for tax positions related to the prior year ​ ​ 1,833 Decreases for tax positions related to prior years ​ ​ (3,875) Balance at December 31, 2019 ​ $ 2,993 Additions for tax positions related to the current year ​ ​ — Additions for tax positions related to the prior year ​ ​ — Decreases for tax positions related to prior years ​ ​ (2,251) Balance at December 31, 2020 ​ $ 742 ​ The Company recognizes accrued interest and penalties related to unrecognized tax benefits in the provision for income taxes in the Company’s consolidated financial statements. As of December 31, 2020, the Company had accrued approximately $0.1 million in interest and penalties related to unrecognized tax benefits. If the Company were to prevail on all uncertain tax positions it would not have a significant impact on the Company’s effective tax rate. It is expected that any change in the amount of unrecognized tax benefit change within the next 12 months will not be significant. The Company is subject to U.S. federal income tax as well as to income tax in multiple state and foreign jurisdictions. The Company is in various stages of examination with certain states and certain foreign jurisdictions, including the United Kingdom and Ireland. The Company’s 2017 through 2019 U.S. federal income tax returns are subject to examination by the IRS. The Company’s state income tax returns are subject to examination for the 2016 through 2019 tax years.

EARNINGS PER SHARE

EARNINGS PER SHARE	12 Months Ended
	Dec. 31, 2020
EARNINGS PER SHARE
EARNINGS PER SHARE	17. EARNINGS PER SHARE A reconciliation of the weighted average shares used in the basic and diluted earnings per common share computations for the years ended December 31, 2020, 2019 and 2018 is presented below (in thousands): ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Weighted-average shares outstanding: ​ ​ ​ ​ ​ ​ ​ Basic ​ ​ 529,639 ​ 542,191 ​ 557,166 Dilutive securities ​ ​ 5,168 ​ 4,417 ​ 7,088 Diluted ​ ​ 534,807 ​ 546,608 ​ 564,254 ​ For the years ended December 31, 2020, 2019 and 2018, options and awards outstanding totaling 1.8 million shares, 4.4 million shares and 3.2 million shares, respectively, were excluded from the calculations as their effect would have been antidilutive.

EMPLOYEE BENEFIT PLAN

EMPLOYEE BENEFIT PLAN	12 Months Ended
	Dec. 31, 2020
EMPLOYEE BENEFIT PLAN
EMPLOYEE BENEFIT PLAN	18. EMPLOYEE BENEFIT PLAN Employees of the Company may participate in the Monster Beverage Corporation 401(k) Plan, a defined contribution plan, which qualifies under Section 401(k) of the Internal Revenue Code. Participating employees may contribute into a traditional plan with pretax salary or into a Roth plan with after tax salary up to statutory limits. The Company contributes 50% of the employee contribution, up to 8% of each employee’s earnings, which vest over four years (2 years of service = 50%, 3 years of service = 75%, 4 years of service = 100%). Matching contributions were $4.7 million, $3.4 million and $2.9 million for the years ended December 31, 2020, 2019 and 2018, respectively.

SEGMENT INFORMATION

SEGMENT INFORMATION	12 Months Ended
	Dec. 31, 2020
SEGMENT INFORMATION
SEGMENT INFORMATION	19. SEGMENT INFORMATION The Company has three operating and reportable The Company’s Monster Energy® Drinks segment primarily generates net operating revenues by selling ready-to-drink packaged drinks primarily to bottlers/distributors. In some cases, the Company sells directly to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military. The Company’s Strategic Brands segment primarily generates net operating revenues by selling “concentrates” and/or “beverage bases” to authorized bottling and canning operations. Such bottlers generally combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold by such bottlers to other bottlers/distributors and to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, foodservice customers, drug stores, value stores, e-commerce retailers and the military. To a lesser extent, the Strategic Brands segment generates net operating revenues by selling certain ready-to-drink packaged energy drinks to bottlers/distributors. Generally, the Monster Energy® Drinks segment generates higher per case net operating revenues, but lower per case gross profit margin percentages than the Strategic Brands segment. Corporate and unallocated amounts that do not relate to a reportable segment have been allocated to “Corporate & Unallocated.” No asset information, other than goodwill and other intangible assets, has been provided in the Company’s reportable segments, as management does not measure or allocate such assets on a segment basis. The net revenues derived from the Company’s reportable segments and other financial information related thereto for the years ended December 31, 2020, 2019 and 2018 are as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Net sales: ​ ​ ​ ​ ​ ​ ​ ​ ​ Monster Energy® Drinks⁽¹⁾ ​ $ 4,305,246 ​ $ 3,904,029 ​ $ 3,498,427 Strategic Brands ​ 266,354 ​ 274,925 ​ 285,836 Other ​ 27,038 ​ 21,865 ​ 22,920 Corporate and unallocated ​ — ​ — ​ — ​ ​ $ 4,598,638 ​ $ 4,200,819 ​ $ 3,807,183 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Operating Income: ​ ​ ​ ​ ​ ​ ​ ​ ​ Monster Energy® Drinks⁽¹⁾ ⁽²⁾ ​ $ 1,820,346 ​ $ 1,565,977 ​ $ 1,371,062 Strategic Brands ​ 155,047 ​ 164,053 ​ 176,520 Other ​ 5,930 ​ 3,650 ​ 5,362 Corporate and unallocated ​ (348,170) ​ (330,741) ​ (269,325) ​ ​ $ 1,633,153 ​ $ 1,402,939 ​ $ 1,283,619 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Income before tax: ​ ​ ​ ​ ​ ​ ​ ​ ​ Monster Energy® Drinks⁽¹⁾ ⁽²⁾ ​ $ 1,820,625 ​ $ 1,567,022 ​ $ 1,372,001 Strategic Brands ​ 155,047 ​ 164,049 ​ 176,540 Other ​ 5,933 ​ 3,655 ​ 5,362 Corporate and unallocated ​ (355,448) ​ (318,764) ​ (260,631) ​ ​ $ 1,626,157 ​ $ 1,415,962 ​ $ 1,293,272 ​ (1) Includes $42.1 million, $46.3 million and $44.3 million for the years ended December 31, 2020, 2019 and 2018, respectively, related to the recognition of deferred revenue. ​ (2) Includes $0.2 million, $11.3 million and $26.6 million for the years ended December 31, 2020, 2019 and 2018, respectively, related to distributor termination costs. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Depreciation and amortization: ​ ​ ​ ​ ​ ​ ​ ​ ​ Monster Energy® Drinks ​ $ 38,277 ​ $ 39,397 ​ $ 36,387 Strategic Brands ​ 4,178 ​ 7,935 ​ 7,774 Other ​ 4,631 ​ 4,637 ​ 4,657 Corporate and unallocated ​ 9,944 ​ 8,758 ​ 8,161 ​ ​ $ 57,030 ​ $ 60,727 ​ $ 56,979 ​ Corporate and unallocated expenses were $348.2 million for the year ended December 31, 2020 and included $234.1 million of payroll costs, of which $69.9 million was attributable to stock-based compensation expense (See Note 15, “Stock-Based Compensation”), $67.6 million of professional service expenses, including accounting and legal costs, $7.5 million of insurance costs and $39.0 million of other operating expenses. Corporate and unallocated expenses were $330.7 million for the year ended December 31, 2019 and included $203.3 million of payroll costs, of which $63.4 million was attributable to stock-based compensation expense (See Note 15, “Stock-Based Compensation”), $78.5 million of professional service expenses, including accounting and legal costs, $6.1 million of insurance costs and $42.8 million of other operating expenses. Corporate and unallocated expenses were $269.3 million for the year ended December 31, 2018 and included $174.9 million of payroll costs, of which $57.1 million was attributable to stock-based compensation expense (See Note 15, “Stock-Based Compensation”), $53.6 million of professional service expenses, including accounting and legal costs, $6.0 million of insurance costs and $34.8 million of other operating expenses. Coca-Cola Consolidated, Inc. accounted for approximately 12%, 13% and 13% of the Company's net sales for the years ended December 31, 2020, 2019 and 2018, respectively. Reyes Coca-Cola Bottling, LLC accounted for approximately 11%, 11% and 12% of the Company’s net sales for the years ended December 31, 2020, 2019 and 2018, respectively. Coca-Cola European Partners accounted for approximately 10% of the Company’s net sales for the years ended December 31, 2020, 2019 and 2018. Net sales to customers outside the United States amounted to $1.51 billion, $1.33 billion and $1.09 billion for the years ended December 31, 2020, 2019 and 2018, respectively. Such sales were approximately 33%, 32% and 29% of net sales for the years ended December 31, 2020, 2019 and 2018, respectively. Goodwill and other intangible assets for the Company’s reportable segments as of December 31, 2020 and 2019 are as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 Goodwill and other intangible assets: ​ ​ ​ ​ ​ ​ Monster Energy® Drinks ​ $ 1,406,646 ​ $ 1,384,940 Strategic Brands ​ 974,132 ​ 984,393 Other ​ 9,911 ​ 14,415 Corporate and unallocated ​ — ​ — ​ ​ $ 2,390,689 ​ $ 2,383,748 ​

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS	12 Months Ended
	Dec. 31, 2020
RELATED PARTY TRANSACTIONS
RELATED PARTY TRANSACTIONS	20. RELATED PARTY TRANSACTIONS TCCC controls approximately 19.3% of the voting interests of the Company. The TCCC Subsidiaries, the TCCC Related Parties and certain TCCC independent bottlers, purchase and distribute the Company’s products in domestic and certain international markets. The Company also pays TCCC a commission based on certain sales within the TCCC distribution network. TCCC commissions, based on sales to the TCCC Subsidiaries and the TCCC Related Parties, for the year ended December 31, 2020 were $56.5 million, and are included as a reduction to net sales. TCCC commissions, based on sales to the TCCC Independent Bottlers for the year ended December 31, 2020 were $21.4 million, and are included in operating expenses. TCCC commissions, based on sales to the TCCC Subsidiaries and the TCCC Related Parties, for the year ended December 31, 2019 were $50.1 million, and are included as a reduction to net sales. TCCC commissions, based on sales to the TCCC Independent Bottlers for the year ended December 31, 2019 were $17.7 million, and are included in operating expenses. TCCC commissions, based on sales to the TCCC Subsidiaries and the TCCC Related Parties, for the year ended December 31, 2018 were $48.0 million, and are included as a reduction to net sales. TCCC commissions, based on sales to the TCCC Independent Bottlers for the year ended December 31, 2018 were $14.8 million, and are included in operating expenses. Net sales to the TCCC Subsidiaries for the years ended December 31, 2020, 2019 and 2018 were $83.3 million, $79.5 million and $132.5 million, respectively. The Company also purchases concentrates from TCCC which are then sold to certain of the Company's bottlers/distributors. Concentrate purchases from TCCC were $23.9 million, $25.4 million and $27.5 million for the years ended December 31, 2020, 2019 and 2018, respectively. Certain TCCC Subsidiaries also contract manufacture certain of the Company’s Monster Energy® brand energy drinks. Such contract manufacturing expenses were $17.2 million, $17.1 million and $22.8 million for the years ended December 31, 2020, 2019 and 2018, respectively. Accounts receivable, accounts payable and accrued promotional allowances related to the TCCC Subsidiaries are as follows at: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, ​ December 31, ​ 2020 2019 Accounts receivable, net ​ $ 44,925 ​ $ 21,670 Accounts payable ​ $ (30,792) ​ $ (18,217) Accrued promotional allowances ​ $ (5,834) ​ $ (5,321) Accrued liabilities ​ $ (15,446) ​ $ — ​ One director of the Company through certain trusts, and a family member of one director, are principal owners of a company that provides promotional materials to the Company. Expenses incurred with such company in connection with promotional materials purchased during the years ended December 31, 2020, 2019 and 2018 were $2.1 million, $1.5 million and $1.8 million, respectively. In December 2018, the Company and a director of the Company entered into a 50-50 partnership that purchased land, and real property thereon, in Kona, Hawaii for the purpose of producing coffee products. The Company’s initial 50% contribution of $1.9 million was accounted for as an equity investment. During the year ended December 31, 2020, the Company recorded an equity loss of $0.3 million. As of December 31, 2020, the Company’s equity investment is $1.6 million and is included in other assets (non-current) in the accompanying consolidated balance sheet at December 31, 2020.

QUARTERLY FINANCIAL DATA (Unaud

QUARTERLY FINANCIAL DATA (Unaudited)	12 Months Ended
	Dec. 31, 2020
QUARTERLY FINANCIAL DATA (Unaudited)
QUARTERLY FINANCIAL DATA (Unaudited)	21. QUARTERLY FINANCIAL DATA (Unaudited) ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Net Income per Common ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Share ​ Net Sales Gross Profit Net Income Basic Diluted Quarter ended: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ March 31, 2020 ​ $ 1,062,097 ​ $ 637,196 ​ $ 278,835 ​ $ 0.52 ​ $ 0.52 June 30, 2020 ​ 1,093,896 ​ 659,469 ​ 311,369 ​ $ 0.59 ​ $ 0.59 September 30, 2020 ​ 1,246,362 ​ 736,531 ​ 347,654 ​ $ 0.66 ​ $ 0.65 December 31, 2020 ​ 1,196,283 ​ 690,684 ​ 471,736 ​ $ 0.89 ​ $ 0.88 ​ ​ $ 4,598,638 ​ $ 2,723,880 ​ $ 1,409,594 ​ ​ ​ ​ ​ ​ Quarter ended: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ March 31, 2019 ​ $ 945,991 ​ $ 573,532 ​ $ 261,485 ​ $ 0.48 ​ $ 0.48 June 30, 2019 ​ 1,104,045 ​ 661,283 ​ 292,473 ​ $ 0.54 ​ $ 0.53 September 30, 2019 ​ 1,133,577 ​ 673,002 ​ 298,923 ​ $ 0.55 ​ $ 0.55 December 31, 2019 ​ 1,017,206 ​ 610,768 ​ 254,954 ​ $ 0.47 ​ $ 0.47 ​ ​ $ 4,200,819 ​ $ 2,518,585 ​ $ 1,107,835 ​ ​ ​ ​ ​ ​ ​ Certain of the figures reported above may differ from previously reported figures for individual quarters due to rounding.

SCHEDULE II - VALUATION AND QUA

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS	12 Months Ended
	Dec. 31, 2020
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS
SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Balance at ​ Charged to ​ ​ ​ ​ Balance at ​ ​ beginning ​ cost and ​ ​ ​ ​ end of Description of period expenses Deductions period Allowance for doubtful accounts, sales returns and cash discounts: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 ​ $ 2,045 ​ $ 9,664 ​ $ (9,831) ​ $ 1,878 2019 ​ $ 1,589 ​ $ 9,583 ​ $ (9,127) ​ $ 2,045 2018 ​ $ 1,105 ​ $ 7,890 ​ $ (7,406) ​ $ 1,589 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Allowance on Deferred Tax Assets and Unrecognized Tax Benefits: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 ​ $ 43,853 ​ $ (7,860) ​ $ — ​ $ 35,993 2019 ​ $ 42,748 ​ $ 1,105 ​ $ — ​ $ 43,853 2018 ​ $ 40,680 ​ $ 2,068 ​ $ — ​ $ 42,748 ​

ORGANIZATION AND SUMMARY OF S_2

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	12 Months Ended
	Dec. 31, 2020
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Basis of Presentation	Basis of Presentation
Principles of Consolidation	Principles of Consolidation
Business Combinations	Business Combinations
Cash and Cash Equivalents	Cash and Cash Equivalents
Investments	Investments cost basis. Where the decline in fair value below the amortized cost basis has resulted from a credit loss, the Company will record an impairment relating to credit losses through an allowance for credit losses. The allowance is limited by the amount that the fair value is less than the amortized cost basis. Impairment that has not been recorded through an allowance for credit losses is recorded through other comprehensive income (loss), net of applicable taxes. The Company evaluates whether the decline in fair value of its investments has resulted from credit loss or other factors at each quarter-end. This evaluation consists of a review by management, and includes market pricing information and maturity dates for the securities held, market and economic trends in the industry and information on the issuer’s financial condition and, if applicable, information on the guarantors’ financial condition. Factors considered in determining whether an impairment has resulted from credit loss or other factors include the length of time and extent to which the investment’s fair value has been less than its cost basis, the financial condition and near-term prospects of the issuer and guarantors, including any specific events which may influence the operations of the issuer and our intent and ability to retain the investment for a reasonable period of time sufficient to allow for any anticipated recovery of fair value.
Accounts Receivable	Accounts Receivable –
Inventories	Inventories
Property and Equipment	Property and Equipment three
Goodwill	Goodwill
Other Intangibles	Other Intangibles Monster Rehab®, Monster MAXX®, Java Monster®, Muscle Monster®, Espresso Monster®, Punch Monster®, Juice Monster®, Monster Hydro®, Monster HydroSport Super Fuel®, Monster Super Fuel®, Reign Total Body Fuel®, Reign Inferno®, Predator®, Fury®, NOS®, Full Throttle®, Burn®, Mother®, Nalu®, Ultra Energy®, Play® and Power Play® (stylized), Relentless®, BPM®, BU®, Gladiator® and Samurai® trademarks, all used in connection with the manufacture, sale and distribution of beverages. The Company also owns a number of other trademarks, flavors and formulas in the United States, as well as in a number of countries around the world. In accordance with FASB ASC 350, intangible assets with indefinite lives are not amortized but instead are measured for impairment at least annually, or when events indicate that an impairment exists. The Company calculates impairment as the excess of the carrying value of its indefinite-lived assets over their estimated fair value. If the carrying value exceeds the estimate of fair value a write-down is recorded. The Company amortizes its trademarks with finite useful lives over their respective useful lives. For the year ended December 31, 2020, an impairment charge of $8.7 million was recorded to intangibles. For the years ended December 31, 2019 and 2018 no impairments were recorded.
Leases	The Company leases identified assets comprising real estate and equipment. Real estate leases consist primarily of office and warehouse space and equipment leases consist of vehicles and warehouse equipment. At the inception of a contract, the Company assesses whether the contract is, or contains, a lease. The Company’s assessment is based on: (1) whether the contract involves the use of a distinct identified asset, (2) whether the Company obtains the right to substantially all the economic benefit from the use of the asset throughout the term, and (3) whether the Company has the right to direct the use of the asset. At inception of a lease, the Company allocates the consideration in the contract to each lease and non-lease component based on the component’s relative stand-alone price to determine the lease payments. Lease and non-lease components are accounted for separately. Leases are classified as either finance leases or operating leases based on criteria in ASC 842, “Leases”. The Company’s operating leases are comprised of real estate and warehouse equipment, and the Company’s finance leases are comprised of vehicles. Right-of-use (“ROU”) assets and lease liabilities are recognized at the lease commencement date based on the present value of lease payments over the lease term. As the Company’s leases generally do not provide an implicit rate, the Company uses its incremental borrowing rate based on the estimated rate of interest for collateralized borrowing over a similar term of the lease payments at commencement date. ROU assets also include any lease payments made and exclude lease incentives. Lease terms include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that option. Certain of the Company’s real estate leases contain variable lease payments, including payments based on an index or rate. Variable lease payments based on an index or rate are initially measured using the index or rate in effect at the lease commencement date. Additional payments based on the change in an index or rate, or payments based on a change in the Company’s portion of real estate taxes and insurance, are recorded as a period expense when incurred. Lease expense for operating leases, consisting of lease payments, is recognized on a straight-line basis over the lease term and is included in operating expenses in the consolidated statement of income. Lease expense for finance leases consists of the amortization of the ROU asset on a straight-line basis over the asset’s estimated useful life and is included in operating expenses in the consolidated statement of income. Interest expense on finance leases is calculated using the amortized cost basis and is included in other (expense) income, net in the consolidated statement of income. The Company’s leases have remaining lease terms of less than one year to 13 years, some of which include options extend options terminate
Long-Lived Assets	Long-Lived Assets
Foreign Currency Translation and Transactions	Foreign Currency Translation and Transactions The Company has not designated its foreign currency exchange contracts as hedge transactions under FASB ASC 815. Therefore, gains and losses on the Company’s foreign currency exchange contracts are recognized in other income, net, in the consolidated statements of income, and are largely offset by the changes in the fair value of the underlying economically hedged item. For the years ended December 31, 2020, 2019 and 2018, aggregate foreign currency transaction losses, including the gains or losses on forward currency exchange contracts, amounted to $11.2 million, $4.1 million and $4.0 million, respectively, and have been recorded in other income, net, in the accompanying consolidated statements of income.
Revenue Recognition	The Company’s Monster Energy® Drinks segment generates net operating revenues by selling ready-to-drink packaged energy drinks primarily to bottlers and full service beverage bottlers/distributors (“bottlers/distributors”). In some cases, the Company sells directly to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military. The Company’s Strategic Brands segment primarily generates net operating revenues by selling “concentrates” and/or “beverage bases” to authorized bottling and canning operations. Such bottlers generally combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold by such bottlers to other bottlers/distributors and to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, foodservice customers, drug stores, value stores, e-commerce retailers and the military. To a lesser extent, the Strategic Brands segment generates net operating revenues by selling certain ready-to-drink packaged energy drinks to bottlers/distributors. The majority of the Company’s revenue is recognized when it satisfies a single performance obligation by transferring control of its products to a customer. Control is generally transferred when the Company’s products are either shipped or delivered based on the terms contained within the underlying contracts or agreements. Certain of the Company’s bottlers/distributors may also perform a separate function as a co-packer on the Company’s behalf. In such cases, control of the Company’s products passes to such bottlers/distributors when they notify the Company that they have taken possession or transferred the relevant portion of the Company’s finished goods. The Company’s general payment terms are short-term in duration. The Company does not have significant financing components or payment terms. The Company did not have any material unsatisfied performance obligations as of December 31, 2020 and December 31, 2019. The Company excludes from revenues all taxes assessed by a governmental authority that are imposed on the sale of its products and collected from customers. Distribution expenses to transport the Company’s products, where applicable, and warehousing expense after manufacture are accounted for within operating expenses. Promotional and other allowances (variable consideration) recorded as a reduction to net sales, primarily include consideration given to the Company’s bottlers/distributors or retail customers including, but not limited to the following: ● discounts granted off list prices to support price promotions to end-consumers by retailers; ● reimbursements given to the Company’s bottlers/distributors for agreed portions of their promotional spend with retailers, including slotting, shelf space allowances and other fees for both new and existing products; ● the Company’s agreed share of fees given to bottlers/distributors and/or directly to retailers for advertising, in-store marketing and promotional activities; ● the Company’s agreed share of slotting, shelf space allowances and other fees given directly to retailers, club stores and/or wholesalers; ● incentives given to the Company’s bottlers/distributors and/or retailers for achieving or exceeding certain predetermined sales goals; ● discounted or free products; ● contractual fees given to the Company’s bottlers/distributors related to sales made directly by the Company to certain customers that fall within the bottlers’/distributors’ sales territories; and ● commissions to TCCC based on the Company’s sales to certain wholly-owned subsidiaries of TCCC (the “TCCC Subsidiaries”) and/or to certain companies accounted for under the equity method by TCCC (the “TCCC Related Parties”). The Company’s promotional allowance programs with its bottlers/distributors and/or retailers are executed through separate agreements in the ordinary course of business. These agreements generally provide for one or more of the arrangements described above and are of varying durations, typically ranging from one week to one year. The Company’s promotional and other allowances are calculated based on various programs with bottlers/distributors and retail customers, and accruals are established at the time of initial product sale for the Company’s anticipated liabilities. These accruals are based on agreed upon terms as well as the Company’s historical experience with similar programs and require management’s judgment with respect to estimating consumer participation and/or bottler/distributor and retail customer performance levels. Differences between such estimated expenses and actual expenses for promotional and other allowance costs have historically been insignificant and are recognized in earnings in the period such differences are determined. Amounts received pursuant to new and/or amended distribution agreements entered into with certain bottlers/distributors relating to the costs associated with terminating the Company’s prior distributors, are accounted for as revenue ratably over the anticipated life of the respective distribution agreements, generally over 20 years. The Company also enters into license agreements that generate revenues associated with third-party sales of non-beverage products bearing the Company’s trademarks including, but not limited to, clothing, hats, t-shirts, jackets, helmets and automotive wheels. Management believes that adequate provision has been made for cash discounts, returns and spoilage based on the Company’s historical experience.
Cost of Sales	Cost of Sales
Operating Expenses	Operating Expenses
Freight-Out Costs	Freight-Out Costs
Advertising and Promotional Expenses	Advertising and Promotional Expenses
Income Taxes	Income Taxes The Company assesses its income tax positions and records tax benefits for all years subject to examination based upon the Company’s evaluation of the facts, circumstances and information available at the reporting date. For those tax positions where there is a greater than 50% likelihood that a tax benefit will be sustained, the Company has recorded the largest amount of tax benefit that may potentially be realized upon ultimate settlement with a taxing authority that has full knowledge of all relevant information. For those income tax positions where there is less than 50% likelihood that a tax benefit will be sustained, no tax benefit has been recognized in the financial statements.
Stock-Based Compensation	Stock-Based Compensation
Net Income Per Common Share	Net Income Per Common Share
Concentration of Risk	Concentration of Risk – The Coca-Cola Company (“TCCC”), through certain wholly-owned subsidiaries (the “TCCC Subsidiaries”), accounted for approximately 2%, 2% and 3% of the Company’s net sales for the years ended December 31, 2020, 2019 and 2018, respectively. Coca-Cola Consolidated, Inc. accounted for approximately 12%, 13% and 13% of the Company’s net sales for the years ended December 31, 2020, 2019 and 2018, respectively. Reyes Coca-Cola Bottling, LLC accounted for approximately 11%, 11% and 12% of the Company’s net sales for the years ended December 31, 2020, 2019 and 2018, respectively. Coca-Cola European Partners accounted for approximately 10%of the Company’s net sales for the years ended December 31, 2020, 2019 and 2018.
Credit Risk	Credit Risk
Fair Value of Financial Instruments	Fair Value of Financial Instruments
Use of Estimates	Use of Estimates
Recent Accounting Pronouncements	Recent Accounting Pronouncements In December 2019, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2019-12, “Simplifying the Accounting for Income Taxes”, as part of its simplification initiative to reduce the cost and complexity in accounting for income taxes. ASU No. 2019-12 removes certain exceptions related to the approach for intra-period tax allocation, the methodology for calculating income taxes in an interim period and the recognition of deferred tax liabilities for outside basis differences. ASU No. 2019-12 also amends other aspects of the guidance to help simplify and promote consistent application of GAAP. The guidance was effective for interim and annual periods beginning after December 15, 2020, with early adoption permitted. The adoption of ASU No. 2019-12 did not have a material impact on the Company’s financial position, results of operations and liquidity. In August 2018, the FASB issued ASU No. 2018-15, “Intangibles–Goodwill and Other–Internal–Use Software (Topic 350): Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That is a Service Contract.” ASU No. 2018-15 aligns the requirements for capitalizing implementation costs incurred in a hosting arrangement that is a service contract, with the requirements for capitalizing implementation costs incurred to develop or obtain internal-use software. ASU No. 2018-15 was effective for the Company on a prospective or retrospective basis beginning on January 1, 2020. The adoption of ASU No. 2018-15 did not have a material impact on the Company’s financial position, results of operations and liquidity. In August 2018, the FASB issued ASU No. 2018-14, “Compensation–Retirement Benefits–Defined Benefit Plans–General (Topic 715): Disclosure Framework–Changes to the Disclosure Requirements for Defined Benefit Plans.” ASU No. 2018-14 removes certain disclosures that are not considered cost beneficial, clarifies certain required disclosures and requires certain additional disclosures. ASU No. 2018-14 was effective for the Company on a retrospective basis beginning in the year ending December 31, 2020. The adoption of ASU No. 2018-14 did not have a material impact on the Company’s disclosures, financial position, results of operations and liquidity. In August 2018, the FASB issued ASU No. 2018-13, “Fair Value Measurement (Topic 820): Disclosure Framework - Changes to the Disclosure Requirements for Fair Value Measurement.” ASU No. 2018-13 removes certain disclosure requirements related to the fair value hierarchy, modifies existing disclosure requirements related to measurement uncertainty and adds new disclosure requirements. ASU No. 2018-13 disclosure requirements include disclosing the changes in unrealized gains and losses for the period included in other comprehensive income for recurring Level 3 fair value measurements held at the end of the reporting period and the range and weighted average of significant unobservable inputs used to develop Level 3 fair value measurements. ASU No. 2018-13 was effective for the Company beginning on January 1, 2020. The adoption of ASU No. 2018-13 did not have a material impact on the Company’s disclosures, financial position, results of operations and liquidity. In January 2017, the FASB issued ASU No. 2017-04, “Intangibles and Other (Topic 350): Simplifying the Test for Goodwill Impairment”, which eliminates the requirement to calculate the implied fair value of goodwill, but rather requires an entity to record an impairment charge based on the excess of a reporting unit’s carrying value over its fair value. This amendment was effective for annual or interim goodwill impairment tests in fiscal years beginning after December 15, 2019. The adoption of ASU No. 2017-04 did not have a material impact on the Company’s financial position, results of operations and liquidity. In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments.” The accounting standard changes the methodology for measuring credit losses on financial instruments and the timing when such losses are recorded. ASU No. 2016-13 was effective for fiscal years, and interim periods within those years, beginning after December 15, 2019. The adoption of ASU No. 2016-13 did not have a material impact on the Company’s disclosures, financial position, results of operations and liquidity.

REVENUE RECOGNITION (Tables)

REVENUE RECOGNITION (Tables)	12 Months Ended
	Dec. 31, 2020
REVENUE RECOGNITION
Schedule of disaggregation of revenue by geographical markets	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Year Ended December 31, 2020 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Latin ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ America ​ ​ ​ ​ ​ U.S. and ​ ​ ​ ​ ​ ​ ​ and ​ ​ ​ Net Sales Canada EMEA 2 Asia Pacific Caribbean Total Monster Energy® Drinks ​ $ 3,020,667 ​ $ 675,045 ​ $ 400,317 ​ $ 209,217 ​ $ 4,305,246 Strategic Brands ​ 166,861 ​ 70,782 ​ 23,475 ​ 5,236 ​ 266,354 Other ​ 27,038 ​ — ​ — ​ — ​ 27,038 Total Net Sales ​ $ 3,214,566 ​ $ 745,827 ​ $ 423,792 ​ $ 214,453 ​ $ 4,598,638 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Year Ended December 31, 2019 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Latin ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ America ​ ​ ​ ​ ​ U.S. and ​ ​ ​ ​ ​ ​ ​ and ​ ​ ​ Net Sales Canada EMEA 2 Asia Pacific Caribbean Total Monster Energy® Drinks ​ $ 2,799,701 ​ $ 599,706 ​ $ 326,684 ​ $ 177,938 ​ $ 3,904,029 Strategic Brands ​ 173,968 ​ 74,803 ​ 25,060 ​ 1,094 ​ 274,925 Other ​ 21,865 ​ — ​ — ​ — ​ 21,865 Total Net Sales ​ $ 2,995,534 ​ $ 674,509 ​ $ 351,744 ​ $ 179,032 ​ $ 4,200,819 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Year Ended December 31, 2018 ​ ​ ​ ​ ​ ​ ​ Latin ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ America ​ ​ ​ ​ U.S. and ​ ​ ​ ​ ​ ​ ​ and ​ ​ Net Sales ​ Canada ​ EMEA 2 ​ Asia Pacific ​ Caribbean ​ Total Monster Energy® ​ $ 2,627,000 ​ $ 500,826 ​ $ 225,172 ​ $ 145,429 ​ $ 3,498,427 Strategic Brands ​ ​ 179,677 ​ ​ 77,841 ​ ​ 26,254 ​ ​ 2,064 ​ ​ 285,836 Other ​ ​ 22,920 ​ ​ — ​ ​ — ​ ​ — ​ ​ 22,920 Total Net Sales ​ $ 2,829,597 ​ $ 578,667 ​ $ 251,426 ​ $ 147,493 ​ $ 3,807,183 ​ 2 Europe, Middle East and Africa (“EMEA”)

LEASES (Tables)

LEASES (Tables)	12 Months Ended
	Dec. 31, 2020
LEASES
Schedule of lease cost	The components of lease cost for the years ended December 31, 2020 and 2019 were as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 ​ 2019 Operating lease cost $ 4,637 $ 4,899 ​ ​ ​ ​ ​ ​ ​ Short-term lease cost ​ 3,408 ​ 3,406 ​ ​ ​ ​ ​ ​ ​ Variable lease cost ​ 719 ​ 640 ​ ​ ​ ​ ​ ​ ​ Finance leases: ​ ​ Amortization of ROU assets ​ 626 ​ 436 Interest on lease liabilities ​ 39 ​ 56 Finance lease cost ​ 665 ​ 492 ​ ​ ​ ​ ​ ​ ​ Total lease cost ​ $ 9,429 ​ $ 9,437
Schedule of supplemental cash flow information for leases	Supplemental cash flow information for leases for the years ended December 31, 2020 and 2019 were as follows: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 ​ 2019 Cash paid for amounts included in the measurement of lease liabilities: ​ ​ ​ Operating cash flows from operating leases ​ $ 3,982 ​ $ 4,077 Operating cash flows from finance leases ​ 39 ​ 56 Financing cash flows from finance leases ​ 3,086 ​ 2,223 ​ ​ ​ ​ ​ ​ ​ ROU assets obtained in exchange for lease obligations: ​ ​ Finance leases ​ 2,417 ​ 2,866 Operating leases ​ 3,003 ​ 34,931
Schedule of ROU assets for operating and finance leases	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2020 ​ Real Estate Equipment Total Balance Sheet Location Operating leases $ 22,565 $ 189 $ 22,754 Other Assets Finance leases ​ — ​ 2,120 ​ 2,120 Property and Equipment, net ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2019 ​ ​ ​ Real Estate Equipment Total Balance Sheet Location Operating leases ​ ​ $ 30,926 ​ $ 416 ​ $ 31,342 Other Assets Finance leases ​ ​ — ​ 2,632 ​ 2,632 Property and Equipment, net
Summary of operating and finance lease liabilities recognized in the condensed consolidated balance sheets	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2020 ​ ​ Operating Leases Finance Leases Accrued liabilities $ 3,171 ​ $ 799 Other liabilities ​ 17,342 ​ 24 Total ​ $ 20,513 ​ $ 823 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2019 ​ Operating Leases Finance Leases Accrued liabilities $ 2,812 $ 1,485 Other liabilities ​ 25,651 ​ — Total ​ $ 28,463 ​ $ 1,485
Schedule of weighted-average remaining lease term and weighted-average discount rate	​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2020 ​ ​ Operating Leases Finance Leases Weighted-average remaining lease term (years) 9.4 0.6 ​ Weighted-average discount rate 3.6 % 1.9 % ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2019 ​ ​ Operating Leases Finance Leases ​ Weighted-average remaining lease term (years) 10.1 ​ 0.6 ​ Weighted-average discount rate 3.1 % 2.9 %
Schedule of reconciliation of undiscounted future lease payments for operating leases	​ ​ ​ ​ ​ ​ ​ ​ ​ Undiscounted Future Lease Payments ​ ​ Operating Leases Finance Leases 2021 ​ $ 3,785 ​ $ 803 2022 ​ 3,131 ​ 11 2023 ​ 2,387 ​ 11 2024 ​ 1,899 ​ 3 2025 ​ ​ 1,603 ​ ​ — 2026 and thereafter ​ 11,588 ​ — Total lease payments ​ 24,393 ​ 828 Less imputed interest ​ (3,880) ​ (5) Total ​ $ 20,513 ​ $ 823 ​ ​ ​ ​ ​ ​ ​

INVESTMENTS (Tables)

INVESTMENTS (Tables)	12 Months Ended
	Dec. 31, 2020
INVESTMENTS
Summary of investments in available-for-sale	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Continuous ​ Continuous ​ ​ ​ ​ ​ Gross ​ Gross ​ ​ ​ ​ Unrealized ​ Unrealized ​ ​ ​ ​ ​ Unrealized ​ Unrealized ​ ​ ​ ​ Loss Position ​ Loss Position ​ ​ Amortized ​ Holding ​ Holding ​ Fair ​ less than 12 ​ greater than 12 December 31, 2020 Cost Gains Losses Value Months Months Available-for-sale ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Short-term: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Commercial paper ​ $ 119,886 ​ $ — ​ $ — ​ $ 119,886 ​ $ — ​ $ — Certificates of deposit ​ ​ 20,387 ​ ​ — ​ ​ — ​ ​ 20,387 ​ ​ — ​ ​ — Municipal securities ​ 9,083 ​ — ​ — ​ 9,083 ​ — ​ — U.S. government agency securities ​ 81,521 ​ 13 ​ 3 ​ 81,531 ​ 3 ​ — U.S. treasuries ​ ​ 650,386 ​ ​ 150 ​ ​ 69 ​ ​ 650,467 ​ ​ 69 ​ ​ — Long-term: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ U.S. government agency securities ​ ​ 10,350 ​ ​ 1 ​ ​ — ​ ​ 10,351 ​ ​ — ​ ​ — U.S. treasuries ​ ​ 33,946 ​ ​ 1 ​ ​ 7 ​ ​ 33,940 ​ ​ 7 ​ ​ — Total ​ $ 925,559 ​ $ 165 ​ $ 79 ​ $ 925,645 ​ $ 79 ​ $ — ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Continuous ​ Continuous ​ ​ ​ ​ ​ Gross ​ Gross ​ ​ ​ ​ Unrealized ​ Unrealized ​ ​ ​ ​ ​ Unrealized ​ Unrealized ​ ​ ​ ​ Loss Position ​ Loss Position ​ ​ Amortized ​ Holding ​ Holding ​ Fair ​ less than 12 ​ greater than 12 December 31, 2019 Cost Gains Losses Value Months Months Available-for-sale ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Short-term: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Commercial paper ​ $ 83,478 ​ $ — ​ $ — ​ $ 83,478 ​ $ — ​ $ — Certificates of deposit ​ ​ 28,049 ​ ​ — ​ ​ — ​ ​ 28,049 ​ ​ — ​ ​ — Municipal securities ​ 147,983 ​ 145 ​ 20 ​ 148,108 ​ 20 ​ — U.S. government agency securities ​ 40,620 ​ 5 ​ 35 ​ 40,590 ​ 35 ​ — U.S. treasuries ​ ​ 211,055 ​ ​ 134 ​ ​ 31 ​ ​ 211,158 ​ ​ 31 ​ ​ — Variable rate demand notes ​ 21,680 ​ — ​ — ​ 21,680 ​ — ​ — Long-term: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Municipal securities ​ ​ 1,562 ​ ​ — ​ ​ 1 ​ ​ 1,561 ​ ​ 1 ​ ​ — U.S. government agency securities ​ ​ 5,267 ​ ​ — ​ ​ 1 ​ ​ 5,266 ​ ​ 1 ​ ​ — U.S. treasuries ​ ​ 6,077 ​ ​ 1 ​ ​ — ​ ​ 6,078 ​ ​ — ​ ​ — Total ​ $ 545,771 ​ $ 285 ​ $ 88 ​ $ 545,968 ​ $ 88 ​ $ —
Summary of the underlying contractual maturities of investments	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2020 ​ December 31, 2019 ​ Amortized Cost Fair Value Amortized Cost Fair Value Less than 1 year: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Commercial paper ​ $ 119,886 ​ $ 119,886 $ 83,478 ​ $ 83,478 Municipal securities ​ 9,083 ​ 9,083 147,983 ​ 148,108 U.S. government agency securities ​ 81,521 ​ 81,531 40,620 ​ 40,590 Certificates of deposit ​ 20,387 ​ 20,387 28,049 ​ 28,049 U.S. treasuries ​ ​ 650,386 ​ ​ 650,467 ​ ​ 211,055 ​ ​ 211,158 Due 1 -10 years: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Municipal securities ​ — ​ — 1,562 ​ 1,561 U.S. treasuries ​ ​ 33,946 ​ ​ 33,940 ​ ​ 6,077 ​ ​ 6,078 U.S. government agency securities ​ 10,350 ​ 10,351 5,267 ​ 5,266 Variable rate demand notes ​ ​ — ​ ​ — ​ ​ 3,905 ​ ​ 3,905 Due 11 - 20 years: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Variable rate demand notes ​ — ​ — 8,886 ​ 8,886 Due 21 - 30 years: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Variable rate demand notes ​ — ​ — 6,885 ​ 6,885 Due 31 - 40 years: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Variable rate demand notes ​ ​ — ​ ​ — ​ ​ 2,004 ​ ​ 2,004 Total ​ $ 925,559 ​ $ 925,645 $ 545,771 ​ $ 545,968

FAIR VALUE OF CERTAIN FINANCI_2

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Tables)	12 Months Ended
	Dec. 31, 2020
FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES
Schedule of financial assets and liabilities recorded at fair value on a recurring basis	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2020 Level 1 Level 2 Level 3 Total Cash ​ $ 796,421 ​ $ — ​ $ — ​ $ 796,421 Money market funds ​ 352,730 ​ — ​ — ​ 352,730 Certificates of deposit ​ ​ — ​ ​ 23,137 ​ ​ — ​ ​ 23,137 Commercial paper ​ — ​ 130,883 ​ — ​ 130,883 Municipal securities ​ — ​ 9,083 ​ — ​ 9,083 U.S. government agency securities ​ — ​ 91,882 ​ — ​ 91,882 U.S. treasuries ​ ​ — ​ ​ 701,922 ​ ​ — ​ ​ 701,922 Foreign currency derivatives ​ — ​ (2,578) ​ — ​ (2,578) Total ​ $ 1,149,151 ​ $ 954,329 ​ $ — ​ $ 2,103,480 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Amounts included in: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Cash and cash equivalents ​ $ 1,149,151 ​ $ 31,262 ​ $ — ​ $ 1,180,413 Short-term investments ​ — ​ 881,354 ​ — ​ 881,354 Accounts receivable, net ​ — ​ 69 ​ — ​ 69 Investments ​ — ​ 44,291 ​ — ​ 44,291 Accrued liabilities ​ — ​ (2,647) ​ — ​ (2,647) Total ​ $ 1,149,151 ​ $ 954,329 ​ $ — ​ $ 2,103,480 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2019 Level 1 Level 2 Level 3 Total Cash ​ $ 518,178 ​ $ — ​ $ — ​ $ 518,178 Money market funds ​ 191,131 ​ — ​ — ​ 191,131 Certificates of deposit ​ ​ — ​ ​ 28,049 ​ ​ — ​ ​ 28,049 Commercial paper ​ — ​ 96,867 ​ — ​ 96,867 Variable rate demand notes ​ ​ — ​ ​ 21,680 ​ ​ — ​ ​ 21,680 Municipal securities ​ — ​ 167,224 ​ — ​ 167,224 U.S. government agency securities ​ — ​ 73,634 ​ — ​ 73,634 U.S. treasuries ​ ​ — ​ ​ 247,162 ​ ​ — ​ ​ 247,162 Foreign currency derivatives ​ — ​ (687) ​ — ​ (687) Total ​ $ 709,309 ​ $ 633,929 ​ $ — ​ $ 1,343,238 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Amounts included in: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Cash and cash equivalents ​ $ 709,309 ​ $ 88,648 ​ $ — ​ $ 797,957 Short-term investments ​ — ​ 533,063 ​ — ​ 533,063 Accounts receivable, net ​ — ​ 329 ​ — ​ 329 Investments ​ — ​ 12,905 ​ — ​ 12,905 Accrued liabilities ​ — ​ (1,016) ​ — ​ (1,016) Total ​ $ 709,309 ​ $ 633,929 ​ $ — ​ $ 1,343,238

DERIVATIVE INSTRUMENTS AND HE_2

DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES (Tables)	12 Months Ended
	Dec. 31, 2020
DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES
Schedule of notional amount and fair value of all outstanding foreign currency derivative instruments in the condensed consolidated balance sheets	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2020 Derivatives not designated as ​ ​ ​ ​ ​ ​ ​ ​ hedging instruments under ​ Notional ​ Fair ​ ​ FASB ASC 815-20 Amount Value Balance Sheet Location Assets: ​ ​ ​ ​ ​ ​ ​ ​ Foreign currency exchange contracts: ​ ​ ​ ​ ​ ​ ​ ​ Receive SGD/pay USD ​ $ 18,713 ​ $ 41 ​ Accounts receivable, net Receive RSD/pay USD ​ ​ 10,127 ​ ​ 28 ​ Accounts receivable, net ​ ​ ​ ​ ​ ​ ​ ​ ​ Liabilities: ​ ​ ​ ​ ​ ​ ​ ​ Foreign currency exchange contracts: ​ ​ ​ ​ ​ ​ ​ ​ Receive EUR/pay USD ​ $ 1,298,899 ​ $ (1,768) ​ Accrued liabilities Receive USD/pay GBP ​ ​ 35,256 ​ ​ (416) Accrued liabilities Receive USD/pay AUD ​ ​ 8,508 ​ ​ (130) ​ Accrued liabilities Receive USD/pay ZAR ​ 2,403 ​ (106) Accrued liabilities Receive USD/pay COP ​ 5,436 ​ (93) ​ Accrued liabilities Receive USD/pay CNY ​ ​ 12,344 ​ ​ (50) ​ Accrued liabilities Receive USD/pay RUB ​ ​ 7,780 ​ ​ (40) ​ Accrued liabilities Receive NOK/pay USD ​ 4,411 ​ (18) Accrued liabilities Receive USD/pay NZD ​ 2,290 ​ (13) Accrued liabilities Receive SEK/pay USD ​ 2,275 ​ (10) Accrued liabilities Receive USD/pay DKK ​ 3,151 ​ (3) Accrued liabilities ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, 2019 Derivatives not designated as ​ ​ ​ ​ ​ ​ ​ ​ hedging instruments under ​ Notional ​ Fair ​ ​ FASB ASC 815-20 Amount Value Balance Sheet Location Assets: ​ ​ ​ ​ ​ ​ ​ ​ Foreign currency exchange contracts: ​ ​ ​ ​ ​ ​ ​ ​ Receive EUR/pay USD ​ $ 26,731 ​ $ 246 Accounts receivable, net Receive RSD/pay USD ​ 9,018 ​ 59 Accounts receivable, net Receive NOK/pay USD ​ ​ 2,122 ​ ​ 17 Accounts receivable, net Receive USD/pay SGD ​ ​ 1,555 ​ ​ 7 Accounts receivable, net ​ ​ ​ ​ ​ ​ ​ ​ ​ Liabilities: ​ ​ ​ ​ ​ ​ ​ ​ Foreign currency exchange contracts: ​ ​ ​ ​ ​ ​ ​ ​ Receive USD/pay GBP ​ $ 38,406 ​ $ (695) Accrued liabilities Receive USD/pay AUD ​ 12,819 ​ (172) Accrued liabilities Receive USD/pay RUB ​ ​ 12,777 ​ ​ (55) ​ Accrued liabilities Receive USD/pay NZD ​ ​ 3,071 ​ ​ (33) ​ Accrued liabilities Receive USD/pay ZAR ​ 3,349 ​ (32) Accrued liabilities Receive USD/pay COP ​ 3,793 ​ (18) Accrued liabilities Receive USD/pay DKK ​ 1,283 ​ (11) Accrued liabilities
Schedule of net gains (loss) on derivative instruments in the condensed consolidated statements of income	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Amount of gain (loss) ​ ​ ​ ​ recognized in income on ​ ​ ​ ​ derivatives Derivatives not designated as ​ Location of gain (loss) ​ Year ended hedging instruments under ​ recognized in income on ​ December 31, ​ December 31, ​ December 31, FASB ASC 815-20 derivatives 2020 ​ 2019 2018 Foreign currency exchange contracts Other (expense) income, net $ (3,317) $ (2,555) $ 9,737

INVENTORIES (Tables)

INVENTORIES (Tables)	12 Months Ended
	Dec. 31, 2020
INVENTORIES
Schedule of inventories	​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 Raw materials ​ $ 155,166 ​ $ 134,885 Finished goods ​ 177,919 ​ 225,846 ​ ​ $ 333,085 ​ $ 360,731

PROPERTY AND EQUIPMENT, NET (Ta

PROPERTY AND EQUIPMENT, NET (Tables)	12 Months Ended
	Dec. 31, 2020
PROPERTY AND EQUIPMENT, NET
Schedule of property and equipment	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 Land ​ $ 85,876 ​ $ 78,275 Leasehold improvements ​ 11,524 ​ 10,417 Furniture and fixtures ​ 8,271 ​ 8,426 Office and computer equipment ​ 21,657 ​ 22,766 Computer software ​ 6,945 ​ 4,450 Equipment ​ 185,348 ​ 214,293 Buildings ​ 156,616 ​ 126,338 Vehicles ​ 43,173 ​ 41,109 ​ ​ 519,410 ​ 506,074 Less: accumulated depreciation and amortization ​ (204,754) ​ (207,434) ​ ​ $ 314,656 ​ $ 298,640

GOODWILL AND OTHER INTANGIBLE_2

GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)	12 Months Ended
	Dec. 31, 2020
GOODWILL AND OTHER INTANGIBLE ASSETS
Schedule of goodwill	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Monster ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Energy® ​ Strategic ​ ​ ​ ​ ​ ​ ​ Drinks Brands Other Total Balance at December 31, 2019 ​ $ 693,644 ​ $ 637,999 ​ $ — ​ $ 1,331,643 Acquisitions ​ — ​ — ​ — ​ — Balance at December 31, 2020 ​ $ 693,644 ​ $ 637,999 ​ $ — ​ $ 1,331,643 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Monster ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Energy® ​ Strategic ​ ​ ​ ​ ​ ​ ​ Drinks Brands Other Total Balance at December 31, 2018 ​ $ 693,644 ​ $ 637,999 ​ $ — ​ $ 1,331,643 Acquisitions ​ — ​ — ​ — ​ — Balance at December 31, 2019 ​ $ 693,644 ​ $ 637,999 ​ $ — ​ $ 1,331,643
Schedule of intangible assets	​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, December 31, ​ ​ 2020 ​ 2019 Amortizing intangibles ​ $ 66,875 ​ $ 66,949 Accumulated amortization ​ (56,801) ​ (49,128) ​ ​ 10,074 ​ 17,821 Non-amortizing intangibles ​ 1,048,972 ​ 1,034,284 ​ ​ $ 1,059,046 ​ $ 1,052,105
Schedule of future estimated amortization expense related to amortizing intangibles	The following is the future estimated amortization expense related to amortizing intangibles as of December 31, 2020: ​ ​ ​ ​ ​ Year Ending December 31: ​ ​ ​ ​ ​ ​ 2021 ​ $ 4,426 2022 ​ ​ 4,405 2023 ​ ​ 1,111 2024 ​ ​ 13 2025 ​ ​ 13 2026 and thereafter ​ ​ 106 ​ ​ $ 10,074

COMMITMENTS AND CONTINGENCIES (

COMMITMENTS AND CONTINGENCIES (Tables)	12 Months Ended
	Dec. 31, 2020
COMMITMENTS AND CONTINGENCIES
Schedule of contractual obligations related primarily to sponsorships and other commitments	​ ​ ​ ​ ​ Year Ending December 31: ​ ​ ​ ​ ​ 2021 $ 97,979 2022 ​ ​ 25,409 2023 ​ ​ 5,814 2024 ​ ​ 41 2025 ​ ​ 12 2026 and thereafter ​ ​ — ​ $ 129,255

ACCUMULATED OTHER COMPREHENSI_2

ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS) (Tables)	12 Months Ended
	Dec. 31, 2020
ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS)
Schedule of components of accumulated other comprehensive loss	​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 Accumulated net unrealized (gain) loss on available-for-sale securities $ 84 $ 194 Foreign currency translation adjustments, net of tax ​ ​ 2,950 ​ ​ (32,581) Total accumulated other comprehensive income (loss) $ 3,034 $ (32,387)

STOCK-BASED COMPENSATION (Table

STOCK-BASED COMPENSATION (Tables)	12 Months Ended
	Dec. 31, 2020
STOCK-BASED COMPENSATION
Schedule of weighted-average assumptions used to estimate the fair value of options granted	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Dividend yield ​ ​ 0.0 % 0.0 % 0.0 % Expected volatility ​ ​ 30.4 % 30.2 % 34.7 % Risk-free interest rate ​ ​ 0.70 % 2.37 % 2.81 % Expected term ​ ​ 5.8 Years ​ 6.0 Years ​ 6.0 Years ​
Summary of activities with respect to its stock option plans	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Weighted- ​ ​ ​ ​ ​ ​ ​ Weighted- ​ Average ​ ​ ​ ​ ​ ​ ​ Average ​ Remaining ​ ​ ​ ​ ​ Number of ​ Exercise ​ Contractual ​ Aggregate ​ ​ Shares (in ​ Price Per ​ Term (In ​ Intrinsic Options thousands) Share years) Value Outstanding at January 1, 2020 14,941 ​ $ 42.88 6.3 ​ $ 308,884 Granted 01/01/20 - 03/31/20 1,027 ​ $ 62.45 ​ ​ ​ ​ ​ Granted 04/01/20 - 06/30/20 — ​ $ — ​ ​ ​ ​ ​ Granted 07/01/20 - 09/30/20 — ​ $ — ​ ​ ​ ​ ​ Granted 10/01/20 - 12/31/20 12 ​ $ 77.92 ​ ​ ​ ​ ​ Exercised (1,916) ​ $ 38.06 ​ ​ ​ ​ ​ Cancelled or forfeited (91) ​ $ 54.41 ​ ​ ​ ​ ​ Outstanding at December 31, 2020 13,973 ​ $ 44.93 5.7 ​ $ 664,432 Vested and expected to vest in the future at December 31, 2020 13,463 ​ $ 44.43 5.7 ​ $ 646,907 Exercisable at December 31, 2020 8,323 ​ $ 37.36 4.5 ​ $ 458,734
Summary of information about stock options outstanding and exercisable	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Options Outstanding ​ Options Exercisable ​ ​ ​ ​ ​ ​ ​ ​ Weighted ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Average ​ Weighted ​ Number ​ Weighted ​ ​ ​ ​ ​ ​ Number ​ Remaining ​ Average ​ Exercisable ​ Average Range of Exercise ​ Outstanding ​ Contractual ​ Exercise ​ (In ​ Exercise Prices ($) Thousands) Term (Years) Price ($) Thousands) Price ($) $ 11.35 - $ 17.99 1,483 2.3 $ 17.58 1,483 $ 17.58 $ 18.64 - $ 23.35 1,613 3.1 $ 23.05 1,613 $ 23.05 $ 36.05 - $ 36.05 9 4.0 $ 36.05 9 $ 36.05 $ 37.10 - $ 43.64 1,033 5.6 $ 42.75 681 $ 42.33 $ 43.99 - $ 43.99 1,641 5.2 $ 43.99 1,185 $ 43.99 $ 44.73 - $ 45.16 1,581 4.5 $ 45.10 1,494 $ 45.11 $ 45.55 - $ 51.50 1,478 6.4 $ 47.61 826 $ 46.46 $ 53.24 - $ 57.95 335 7.7 $ 55.79 65 $ 54.82 $ 58.73 - $ 58.73 2,230 7.2 $ 58.73 680 $ 58.73 $ 58.77 - $ 77.92 2,570 8.6 $ 60.93 287 $ 59.86 ​ ​ ​ ​ ​ 13,973 5.7 $ 44.93 8,323 $ 37.36
Summary of activities with respect to non-vested restricted stock units	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Weighted ​ ​ Number of ​ Average ​ ​ Shares (in ​ Grant-Date ​ thousands) Fair Value Non-vested at January 1, 2020 ​ 825 ​ $ 57.62 Granted 01/01/20 - 03/31/20 1 ​ 392 ​ $ 62.39 Granted 04/01/20 - 06/30/20 ​ 17 ​ $ 71.72 Granted 07/01/20 - 09/30/20 ​ 1 ​ $ 71.76 Granted 10/01/20 - 12/31/20 ​ 5 ​ $ 78.04 Vested ​ (287) ​ $ 55.65 Forfeited/cancelled ​ (6) ​ $ 64.72 Non-vested at December 31, 2020 ​ 947 ​ $ 60.52
Schedule of employee and non-employee share-based compensation expense	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Operating expenses $ 70,289 $ 63,356 $ 57,111 Total employee and non-employee share-based compensation expense included in income, before ​ ​ 70,289 ​ ​ 63,356 ​ ​ 57,111 Less: Amount of income tax benefit recognized in earnings ​ ​ (15,499) ​ ​ (36,326) ​ ​ (14,892) Amount charged against net income $ 54,790 $ 27,030 $ 42,219

INCOME TAXES (Tables)

INCOME TAXES (Tables)	12 Months Ended
	Dec. 31, 2020
INCOME TAXES
Schedule of domestic and foreign components of the income before provision for income taxes	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Year Ended December 31, ​ 2020 2019 2018 Domestic* $ 1,374,402 $ 1,196,883 $ 1,100,487 Foreign* ​ ​ 251,755 ​ ​ 219,079 ​ ​ 192,785 Income before provision for income taxes $ 1,626,157 $ 1,415,962 $ 1,293,272 ​ *After intercompany royalties, management fees and interest charges from the Company’s domestic to foreign entities of $54.2 million, $51.2 million and $40.5 million for the years ended December 31, 2020, 2019 and 2018, respectively.
Components of the provision for income taxes	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Year Ended December 31, ​ 2020 2019 2018 Current: ​ ​ ​ ​ ​ ​ ​ ​ ​ Federal $ 259,073 $ 212,068 $ 209,147 State ​ ​ 43,704 ​ ​ 39,982 ​ ​ 41,934 Foreign ​ ​ 70,658 ​ ​ 55,167 ​ ​ 42,541 ​ ​ ​ 373,435 ​ ​ 307,217 ​ ​ 293,622 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Deferred: ​ ​ ​ ​ ​ ​ ​ ​ ​ Federal ​ ​ 11,401 ​ ​ 8,320 ​ ​ 9,804 State ​ ​ 4,709 ​ ​ (6,878) ​ ​ 1,644 Foreign ​ ​ (167,595) ​ ​ (4,219) ​ ​ (8,778) ​ ​ ​ (151,485) ​ ​ (2,777) ​ ​ 2,670 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Valuation allowance ​ ​ (5,387) ​ ​ 3,687 ​ ​ 3,976 ​ $ 216,563 $ 308,127 $ 300,268
Schedule of reconciliation of income taxes computed at statutory federal rate to total income taxes	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Year Ended December 31, ​ 2020 2019 2018 U.S. Federal tax expense at statutory rates $ 341,493 $ 297,352 $ 271,587 State income taxes, net of federal tax benefit ​ ​ 37,478 ​ ​ 30,098 ​ ​ 36,312 Permanent differences ​ ​ (1,064) ​ ​ (2,128) ​ ​ 3,606 Stock based compensation ​ ​ 1,097 ​ ​ (13,473) ​ ​ (370) Intra-company transfer benefit ​ ​ (165,075) ​ ​ — ​ ​ — Other ​ ​ (7,388) ​ ​ (12,423) ​ ​ (8,438) Foreign rate differential ​ ​ 15,409 ​ ​ 5,014 ​ ​ (6,405) Valuation allowance ​ ​ (5,387) ​ ​ 3,687 ​ ​ 3,976 ​ $ 216,563 $ 308,127 $ 300,268
Components of the deferred tax assets (liabilities)	​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 Deferred Tax Assets: ​ ​ ​ ​ ​ ​ Reserve for sales returns $ 275 $ 140 Reserve for inventory obsolescence ​ ​ 2,366 ​ ​ 2,066 Reserve for marketing development fund ​ ​ 9,629 ​ ​ 8,469 Capitalization of inventory costs ​ ​ 3,365 ​ ​ 2,310 State franchise tax - current ​ ​ 4,229 ​ ​ 2,346 Accrued compensation ​ ​ 1,284 ​ ​ 1,944 Accrued other liabilities ​ ​ 7,464 ​ ​ 5,674 Deferred revenue ​ ​ 75,592 ​ ​ 81,903 Stock-based compensation ​ ​ 23,370 ​ ​ 22,665 Foreign net operating loss carryforward ​ ​ 21,626 ​ ​ 30,187 Prepaid supplies ​ ​ 5,551 ​ ​ 5,799 Termination payments ​ ​ 63,009 ​ ​ 69,467 Operating lease liabilities ​ ​ 4,434 ​ ​ 6,155 Intangibles ​ ​ 87,687 ​ ​ — Impairment-trademarks and others ​ ​ 2,055 ​ ​ — Other deferred tax assets ​ ​ 27,164 ​ ​ 17,615 Total gross deferred tax assets $ 339,100 $ 256,740 ​ ​ ​ ​ ​ ​ ​ Deferred Tax Liabilities: ​ ​ ​ ​ ​ ​ Amortization of trademarks $ (42,161) $ (35,227) Intangibles ​ ​ — ​ ​ (76,047) State franchise tax - deferred ​ ​ (6,318) ​ ​ (7,173) Operating lease ROU assets ​ ​ (4,434) ​ ​ (6,155) Other deferred tax liabilities ​ ​ (58) ​ ​ (93) Depreciation ​ ​ (9,363) ​ ​ (6,765) Total gross deferred tax liabilities ​ ​ (62,334) ​ ​ (131,460) ​ ​ ​ ​ ​ ​ ​ Valuation Allowance ​ ​ (35,116) ​ ​ (40,503) ​ ​ ​ ​ ​ ​ ​ Net deferred tax assets $ 241,650 $ 84,777
Schedule of roll-forward of the total gross unrecognized tax benefits, not including interest and penalties	​ ​ ​ ​ ​ ​ Gross Unrecognized Tax ​ ​ Benefits Balance at January 1, 2018 ​ $ 6,540 Additions for tax positions related to the current year ​ — Additions for tax positions related to the prior year ​ 1,159 Decreases for tax positions related to prior years ​ (2,664) Balance at December 31, 2018 ​ $ 5,035 Additions for tax positions related to the current year ​ ​ — Additions for tax positions related to the prior year ​ ​ 1,833 Decreases for tax positions related to prior years ​ ​ (3,875) Balance at December 31, 2019 ​ $ 2,993 Additions for tax positions related to the current year ​ ​ — Additions for tax positions related to the prior year ​ ​ — Decreases for tax positions related to prior years ​ ​ (2,251) Balance at December 31, 2020 ​ $ 742

EARNINGS PER SHARE (Tables)

EARNINGS PER SHARE (Tables)	12 Months Ended
	Dec. 31, 2020
EARNINGS PER SHARE
Schedule of reconciliation of the weighted average shares used in the basic and diluted earnings per common share computations	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Weighted-average shares outstanding: ​ ​ ​ ​ ​ ​ ​ Basic ​ ​ 529,639 ​ 542,191 ​ 557,166 Dilutive securities ​ ​ 5,168 ​ 4,417 ​ 7,088 Diluted ​ ​ 534,807 ​ 546,608 ​ 564,254 ​

SEGMENT INFORMATION (Tables)

SEGMENT INFORMATION (Tables)	12 Months Ended
	Dec. 31, 2020
SEGMENT INFORMATION
Schedule of net revenues and other financial information by segment	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Net sales: ​ ​ ​ ​ ​ ​ ​ ​ ​ Monster Energy® Drinks⁽¹⁾ ​ $ 4,305,246 ​ $ 3,904,029 ​ $ 3,498,427 Strategic Brands ​ 266,354 ​ 274,925 ​ 285,836 Other ​ 27,038 ​ 21,865 ​ 22,920 Corporate and unallocated ​ — ​ — ​ — ​ ​ $ 4,598,638 ​ $ 4,200,819 ​ $ 3,807,183 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Operating Income: ​ ​ ​ ​ ​ ​ ​ ​ ​ Monster Energy® Drinks⁽¹⁾ ⁽²⁾ ​ $ 1,820,346 ​ $ 1,565,977 ​ $ 1,371,062 Strategic Brands ​ 155,047 ​ 164,053 ​ 176,520 Other ​ 5,930 ​ 3,650 ​ 5,362 Corporate and unallocated ​ (348,170) ​ (330,741) ​ (269,325) ​ ​ $ 1,633,153 ​ $ 1,402,939 ​ $ 1,283,619 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Income before tax: ​ ​ ​ ​ ​ ​ ​ ​ ​ Monster Energy® Drinks⁽¹⁾ ⁽²⁾ ​ $ 1,820,625 ​ $ 1,567,022 ​ $ 1,372,001 Strategic Brands ​ 155,047 ​ 164,049 ​ 176,540 Other ​ 5,933 ​ 3,655 ​ 5,362 Corporate and unallocated ​ (355,448) ​ (318,764) ​ (260,631) ​ ​ $ 1,626,157 ​ $ 1,415,962 ​ $ 1,293,272 ​ (1) Includes $42.1 million, $46.3 million and $44.3 million for the years ended December 31, 2020, 2019 and 2018, respectively, related to the recognition of deferred revenue. ​ (2) Includes $0.2 million, $11.3 million and $26.6 million for the years ended December 31, 2020, 2019 and 2018, respectively, related to distributor termination costs. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 2018 Depreciation and amortization: ​ ​ ​ ​ ​ ​ ​ ​ ​ Monster Energy® Drinks ​ $ 38,277 ​ $ 39,397 ​ $ 36,387 Strategic Brands ​ 4,178 ​ 7,935 ​ 7,774 Other ​ 4,631 ​ 4,637 ​ 4,657 Corporate and unallocated ​ 9,944 ​ 8,758 ​ 8,161 ​ ​ $ 57,030 ​ $ 60,727 ​ $ 56,979
Schedule of goodwill and other intangible assets for the reportable segments	​ ​ ​ ​ ​ ​ ​ ​ ​ 2020 2019 Goodwill and other intangible assets: ​ ​ ​ ​ ​ ​ Monster Energy® Drinks ​ $ 1,406,646 ​ $ 1,384,940 Strategic Brands ​ 974,132 ​ 984,393 Other ​ 9,911 ​ 14,415 Corporate and unallocated ​ — ​ — ​ ​ $ 2,390,689 ​ $ 2,383,748

RELATED PARTY TRANSACTIONS (Tab

RELATED PARTY TRANSACTIONS (Tables)	12 Months Ended
	Dec. 31, 2020
RELATED PARTY TRANSACTIONS
Schedule of related party transactions	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ December 31, ​ December 31, ​ 2020 2019 Accounts receivable, net ​ $ 44,925 ​ $ 21,670 Accounts payable ​ $ (30,792) ​ $ (18,217) Accrued promotional allowances ​ $ (5,834) ​ $ (5,321) Accrued liabilities ​ $ (15,446) ​ $ —

QUARTERLY FINANCIAL DATA (Una_2

QUARTERLY FINANCIAL DATA (Unaudited) (Tables)	12 Months Ended
	Dec. 31, 2020
QUARTERLY FINANCIAL DATA (Unaudited)
QUARTERLY FINANCIAL DATA (Unaudited)	​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Net Income per Common ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Share ​ Net Sales Gross Profit Net Income Basic Diluted Quarter ended: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ March 31, 2020 ​ $ 1,062,097 ​ $ 637,196 ​ $ 278,835 ​ $ 0.52 ​ $ 0.52 June 30, 2020 ​ 1,093,896 ​ 659,469 ​ 311,369 ​ $ 0.59 ​ $ 0.59 September 30, 2020 ​ 1,246,362 ​ 736,531 ​ 347,654 ​ $ 0.66 ​ $ 0.65 December 31, 2020 ​ 1,196,283 ​ 690,684 ​ 471,736 ​ $ 0.89 ​ $ 0.88 ​ ​ $ 4,598,638 ​ $ 2,723,880 ​ $ 1,409,594 ​ ​ ​ ​ ​ ​ Quarter ended: ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ March 31, 2019 ​ $ 945,991 ​ $ 573,532 ​ $ 261,485 ​ $ 0.48 ​ $ 0.48 June 30, 2019 ​ 1,104,045 ​ 661,283 ​ 292,473 ​ $ 0.54 ​ $ 0.53 September 30, 2019 ​ 1,133,577 ​ 673,002 ​ 298,923 ​ $ 0.55 ​ $ 0.55 December 31, 2019 ​ 1,017,206 ​ 610,768 ​ 254,954 ​ $ 0.47 ​ $ 0.47 ​ ​ $ 4,200,819 ​ $ 2,518,585 ​ $ 1,107,835 ​ ​ ​ ​ ​ ​

ORGANIZATION AND SUMMARY OF S_3

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Property and Equipment (Details) - Property and Equipment	12 Months Ended
	Dec. 31, 2020
Minimum
Property and equipment, net
Estimated useful lives (in years)	3 years
Maximum
Property and equipment, net
Estimated useful lives (in years)	10 years

ORGANIZATION AND SUMMARY OF S_4

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Goodwill (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Impairment of Goodwill	$ 0	$ 0	$ 0

ORGANIZATION AND SUMMARY OF S_5

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Other Intangibles (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Loss on impairment of intangibles	$ 8,700	$ 0	$ 0

ORGANIZATION AND SUMMARY OF S_6

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Foreign Currency Translation and Transactions (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Foreign currency transaction losses	$ (11.2)	$ (4.1)	$ (4)

ORGANIZATION AND SUMMARY OF S_7

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Freight-Out Costs (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Property and equipment, net
Freight-out costs	$ 1,874,758	$ 1,682,234	$ 1,511,808
Shipping and Handling
Property and equipment, net
Freight-out costs	$ 134,100	$ 122,500	$ 128,500

ORGANIZATION AND SUMMARY OF S_8

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Advertising and Promotional Expenses (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Advertising and promotional expenses	$ 345.7	$ 391.6	$ 353.9

ORGANIZATION AND SUMMARY OF S_9

ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Concentration of Risk (Details) - Customer concentration - Net Sales	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
TCCC
Concentration of risk
Percentage of net sales	2.00%	2.00%	3.00%
Coca-Cola Consolidated, Inc
Concentration of risk
Percentage of net sales	12.00%	13.00%	13.00%
Reyes Coca-Cola Bottling
Concentration of risk
Percentage of net sales	11.00%	11.00%	12.00%
Coca-Cola European Partners
Concentration of risk
Percentage of net sales	10.00%	10.00%	10.00%

REVENUE RECOGNITION - (Details)

REVENUE RECOGNITION - (Details)	12 Months Ended
	Dec. 31, 2020segment
REVENUE RECOGNITION
Number of operating segments	3
Number of reportable segments	3
Distribution agreement, revenue recognition period	20 years

REVENUE RECOGNITION - Disaggreg

REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	3 Months Ended								12 Months Ended
	Dec. 31, 2020	Sep. 30, 2020	Jun. 30, 2020	Mar. 31, 2020	Dec. 31, 2019	Sep. 30, 2019	Jun. 30, 2019	Mar. 31, 2019	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Total Net Sales	$ 1,196,283	$ 1,246,362	$ 1,093,896	$ 1,062,097	$ 1,017,206	$ 1,133,577	$ 1,104,045	$ 945,991	$ 4,598,638	$ 4,200,819	$ 3,807,183
Contract Liabilities
Deferred revenue	$ 309,900				$ 331,700				309,900	331,700
Deferred revenue recognized in net sales									42,100	46,300	44,300
U.S. and Canada
Total Net Sales									3,214,566	2,995,534	2,829,597
EMEA
Total Net Sales									745,827	674,509	578,667
Asia Pacific
Total Net Sales									423,792	351,744	251,426
Latin America and Caribbean
Total Net Sales									214,453	179,032	147,493
Monster Energy Drinks
Total Net Sales									4,305,246	3,904,029	3,498,427
Monster Energy Drinks | U.S. and Canada
Total Net Sales									3,020,667	2,799,701	2,627,000
Monster Energy Drinks | EMEA
Total Net Sales									675,045	599,706	500,826
Monster Energy Drinks | Asia Pacific
Total Net Sales									400,317	326,684	225,172
Monster Energy Drinks | Latin America and Caribbean
Total Net Sales									209,217	177,938	145,429
Strategic Brands
Total Net Sales									266,354	274,925	285,836
Strategic Brands | U.S. and Canada
Total Net Sales									166,861	173,968	179,677
Strategic Brands | EMEA
Total Net Sales									70,782	74,803	77,841
Strategic Brands | Asia Pacific
Total Net Sales									23,475	25,060	26,254
Strategic Brands | Latin America and Caribbean
Total Net Sales									5,236	1,094	2,064
Other
Total Net Sales									27,038	21,865	22,920
Other | U.S. and Canada
Total Net Sales									$ 27,038	$ 21,865	$ 22,920

LEASES - Lease Terms (Details)

LEASES - Lease Terms (Details)	12 Months Ended
	Dec. 31, 2020
LEASES
Operating leases, options to extend	true
Finance leases, options to extend	true
Operating leases, options to terminate	true
Finance leases, options to terminate	true
Minimum
LEASES
Operating leases, lease term (in years)	1 year
Maximum
LEASES
Operating leases, lease term (in years)	13 years
Operating leases, renewal lease term (in years)	5 years
Operating leases, termination period (in years)	1 year

LEASES - Lease Cost (Details)

LEASES - Lease Cost (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019
LEASES
Operating lease cost	$ 4,637	$ 4,899
Short-term lease cost	3,408	3,406
Variable lease cost	719	640
Finance leases:
Amortization of ROU assets	626	436
Interest on lease liabilities	39	56
Finance lease cost	665	492
Total lease cost	$ 9,429	$ 9,437

LEASES - Supplemental cash flow

LEASES - Supplemental cash flow information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash outflows from operating leases	$ 3,982	$ 4,077
Operating cash outflows from finance leases	39	56
Financing cash outflows from finance leases	3,086	2,223
ROU assets obtained in exchange for lease obligations:
Finance leases	2,417	2,866
Operating leases	$ 3,003	$ 34,931

LEASES - ROU assets for operati

LEASES - ROU assets for operating and finance leases (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
ROU assets for operating and finance leases
Operating leases	$ 22,754	$ 31,342
Finance leases	2,120	2,632
Real Estate
ROU assets for operating and finance leases
Operating leases	22,565	30,926
Equipment
ROU assets for operating and finance leases
Operating leases	189	416
Finance leases	$ 2,120	$ 2,632

LEASES - Operating and finance

LEASES - Operating and finance leases liabilities (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
Lessee, Lease, Description [Line Items]
Operating Leases	$ 20,513	$ 28,463
Finance Leases	$ 823	$ 1,485
Operating Lease, Liability, Statement of Financial Position [Extensible List]	us-gaap:AccruedLiabilitiesMember us-gaap:OtherLiabilitiesMember	us-gaap:AccruedLiabilitiesMember us-gaap:OtherLiabilitiesMember
Accrued liabilities
Lessee, Lease, Description [Line Items]
Operating Leases	$ 3,171	$ 2,812
Finance Leases	799	1,485
Other Liabilities
Lessee, Lease, Description [Line Items]
Operating Leases	17,342	$ 25,651
Finance Leases	$ 24

LEASES - Weighted-average remai

LEASES - Weighted-average remaining lease term and weighted-average discount rate (Details)	Dec. 31, 2020	Dec. 31, 2019
LEASES
Weighted-average remaining lease term (years), Operating Leases	9 years 4 months 24 days	10 years 1 month 6 days
Weighted-average remaining lease term (years), Finance Leases	7 months 6 days	7 months 6 days
Weighted-average discount rate, Operating Leases	3.60%	3.10%
Weighted-average discount rate, Finance Leases	1.90%	2.90%

LEASES - Undiscounted future le

LEASES - Undiscounted future lease payments for operating and finance leases (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
Operating Leases
2021	$ 3,785
2022	3,131
2023	2,387
2024	1,899
2025	1,603
2026 and thereafter	11,588
Total lease payments	24,393
Less imputed interest	(3,880)
Total	$ 20,513	$ 28,463
Operating Lease, Liability, Statement of Financial Position [Extensible List]	us-gaap:AccruedLiabilitiesMember us-gaap:OtherLiabilitiesMember	us-gaap:AccruedLiabilitiesMember us-gaap:OtherLiabilitiesMember
Finance Leases
2021	$ 803
2022	11
2023	11
2024	3
Total lease payments	828
Less imputed interest	(5)
Total	$ 823	$ 1,485

LEASES - ASC 840 (Details)

LEASES - ASC 840 (Details) $ in Millions	12 Months Ended
	Dec. 31, 2018USD ($)
LEASES
Rent expense under operating leases	$ 6.1

INVESTMENTS (Details)

INVESTMENTS (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
Available-for-sale
Amortized Cost	$ 925,559	$ 545,771
Gross Unrealized Holding Gains	165	285
Gross Unrealized Holding Losses	79	88
Fair Value	925,645	545,968
Continuous Unrealized Loss Position less than 12 Months	79	88
Short-term | Commercial paper
Available-for-sale
Amortized Cost	119,886	83,478
Fair Value	119,886	83,478
Short-term | Certificates of deposit
Available-for-sale
Amortized Cost	20,387	28,049
Fair Value	20,387	28,049
Short-term | Municipal securities
Available-for-sale
Amortized Cost	9,083	147,983
Gross Unrealized Holding Gains		145
Gross Unrealized Holding Losses		20
Fair Value	9,083	148,108
Continuous Unrealized Loss Position less than 12 Months		20
Short-term | U.S. government agency securities
Available-for-sale
Amortized Cost	81,521	40,620
Gross Unrealized Holding Gains	13	5
Gross Unrealized Holding Losses	3	35
Fair Value	81,531	40,590
Continuous Unrealized Loss Position less than 12 Months	3	35
Short-term | U.S. treasuries
Available-for-sale
Amortized Cost	650,386	211,055
Gross Unrealized Holding Gains	150	134
Gross Unrealized Holding Losses	69	31
Fair Value	650,467	211,158
Continuous Unrealized Loss Position less than 12 Months	69	31
Short-term | Variable rate demand notes
Available-for-sale
Amortized Cost		21,680
Fair Value		21,680
Long-term | Municipal securities
Available-for-sale
Amortized Cost		1,562
Gross Unrealized Holding Losses		1
Fair Value		1,561
Continuous Unrealized Loss Position less than 12 Months		1
Long-term | U.S. government agency securities
Available-for-sale
Amortized Cost	10,350	5,267
Gross Unrealized Holding Gains	1
Gross Unrealized Holding Losses		1
Fair Value	10,351	5,266
Continuous Unrealized Loss Position less than 12 Months		1
Long-term | U.S. treasuries
Available-for-sale
Amortized Cost	33,946	6,077
Gross Unrealized Holding Gains	1	1
Gross Unrealized Holding Losses	7
Fair Value	33,940	$ 6,078
Continuous Unrealized Loss Position less than 12 Months	$ 7

INVESTMENTS - Maturity Period (

INVESTMENTS - Maturity Period (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
Investments
Amortized Cost	$ 925,559	$ 545,771
Fair Value	925,645	545,968
Commercial paper | Less than 1 year
Investments
Amortized Cost	119,886	83,478
Fair Value	119,886	83,478
Municipal securities | Less than 1 year
Investments
Amortized Cost	9,083	147,983
Fair Value	9,083	148,108
Municipal securities | Due 1 - 10 years
Investments
Amortized Cost		1,562
Fair Value		1,561
U.S. government agency securities | Less than 1 year
Investments
Amortized Cost	81,521	40,620
Fair Value	81,531	40,590
U.S. government agency securities | Due 1 - 10 years
Investments
Amortized Cost	10,350	5,267
Fair Value	10,351	5,266
Certificates of deposit | Less than 1 year
Investments
Amortized Cost	20,387	28,049
Fair Value	20,387	28,049
U.S. treasuries | Less than 1 year
Investments
Amortized Cost	650,386	211,055
Fair Value	650,467	211,158
U.S. treasuries | Due 1 - 10 years
Investments
Amortized Cost	33,946	6,077
Fair Value	$ 33,940	6,078
Variable rate demand notes | Due 1 - 10 years
Investments
Amortized Cost		3,905
Fair Value		3,905
Variable rate demand notes | Due 11 - 20 years
Investments
Amortized Cost		8,886
Fair Value		8,886
Variable rate demand notes | Due 21 - 30 years
Investments
Amortized Cost		6,885
Fair Value		6,885
Variable rate demand notes | Due 31 - 40 years
Investments
Amortized Cost		2,004
Fair Value		$ 2,004

FAIR VALUE OF CERTAIN FINANCI_3

FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018	Dec. 31, 2017
Fair value of certain financial assets and liabilities
Cash and cash equivalents	$ 1,180,413	$ 797,957	$ 637,513	$ 528,622
Short-term investments	881,354	533,063
Investments	44,291	12,905
Asset transfers between Level 1 and Level 2 measurements	0	0
Total fair value
Fair value of certain financial assets and liabilities
Cash	796,421	518,178
Assets measured at fair value	2,103,480	1,343,238
Cash and cash equivalents	1,180,413	797,957
Short-term investments	881,354	533,063
Accounts receivable, net	69	329
Investments	44,291	12,905
Accrued liabilities	(2,647)	(1,016)
Foreign currency derivatives	(2,578)	(687)
Total fair value | Money market funds
Fair value of certain financial assets and liabilities
Assets measured at fair value	352,730	191,131
Total fair value | Certificates of deposit
Fair value of certain financial assets and liabilities
Assets measured at fair value	23,137	28,049
Total fair value | Commercial paper
Fair value of certain financial assets and liabilities
Assets measured at fair value	130,883	96,867
Total fair value | Variable rate demand notes
Fair value of certain financial assets and liabilities
Assets measured at fair value		21,680
Total fair value | Municipal securities
Fair value of certain financial assets and liabilities
Assets measured at fair value	9,083	167,224
Total fair value | U.S. government agency securities
Fair value of certain financial assets and liabilities
Assets measured at fair value	91,882	73,634
Total fair value | U.S. treasuries
Fair value of certain financial assets and liabilities
Assets measured at fair value	701,922	247,162
Level 1
Fair value of certain financial assets and liabilities
Cash	796,421	518,178
Assets measured at fair value	1,149,151	709,309
Cash and cash equivalents	1,149,151	709,309
Level 1 | Money market funds
Fair value of certain financial assets and liabilities
Assets measured at fair value	352,730	191,131
Level 2
Fair value of certain financial assets and liabilities
Assets measured at fair value	954,329	633,929
Cash and cash equivalents	31,262	88,648
Short-term investments	881,354	533,063
Accounts receivable, net	69	329
Investments	44,291	12,905
Accrued liabilities	(2,647)	(1,016)
Foreign currency derivatives	(2,578)	(687)
Level 2 | Certificates of deposit
Fair value of certain financial assets and liabilities
Assets measured at fair value	23,137	28,049
Level 2 | Commercial paper
Fair value of certain financial assets and liabilities
Assets measured at fair value	130,883	96,867
Level 2 | Variable rate demand notes
Fair value of certain financial assets and liabilities
Assets measured at fair value		21,680
Level 2 | Municipal securities
Fair value of certain financial assets and liabilities
Assets measured at fair value	9,083	167,224
Level 2 | U.S. government agency securities
Fair value of certain financial assets and liabilities
Assets measured at fair value	91,882	73,634
Level 2 | U.S. treasuries
Fair value of certain financial assets and liabilities
Assets measured at fair value	$ 701,922	$ 247,162

DERIVATIVE INSTRUMENTS AND HE_3

DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES - Notional Amount and Fair Value (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019
Foreign currency exchange contracts | Maximum
Derivative Instruments and Hedging Activities
Term of derivative instrument	3 months
Not designated as hedging instruments | Accounts receivable, net | Receive EUR/pay USD
Derivative Instruments and Hedging Activities
Notional amount, Assets		$ 26,731
Fair Value, Assets		246
Not designated as hedging instruments | Accounts receivable, net | Receive SGD/pay USD
Derivative Instruments and Hedging Activities
Notional amount, Assets	$ 18,713
Fair Value, Assets	41
Not designated as hedging instruments | Accounts receivable, net | Receive RSD/pay USD
Derivative Instruments and Hedging Activities
Notional amount, Assets	10,127	9,018
Fair Value, Assets	28	59
Not designated as hedging instruments | Accounts receivable, net | Receive NOK/pay USD
Derivative Instruments and Hedging Activities
Notional amount, Assets		2,122
Fair Value, Assets		17
Not designated as hedging instruments | Accounts receivable, net | Receive USD/pay SGD
Derivative Instruments and Hedging Activities
Notional amount, Assets		1,555
Fair Value, Assets		7
Not designated as hedging instruments | Accrued liabilities | Receive EUR/pay USD
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	1,298,899
Fair Value, Liabilities	(1,768)
Not designated as hedging instruments | Accrued liabilities | Receive NOK/pay USD
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	4,411
Fair Value, Liabilities	(18)
Not designated as hedging instruments | Accrued liabilities | Receive USD/pay GBP
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	35,256	38,406
Fair Value, Liabilities	(416)	(695)
Not designated as hedging instruments | Accrued liabilities | Receive USD/pay RUB
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	7,780	12,777
Fair Value, Liabilities	(40)	(55)
Not designated as hedging instruments | Accrued liabilities | Receive USD/pay AUD
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	8,508	12,819
Fair Value, Liabilities	(130)	(172)
Not designated as hedging instruments | Accrued liabilities | Receive USD/pay CNY
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	12,344
Fair Value, Liabilities	(50)
Not designated as hedging instruments | Accrued liabilities | Receive USD/pay COP
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	5,436	3,793
Fair Value, Liabilities	(93)	(18)
Not designated as hedging instruments | Accrued liabilities | Receive USD/pay ZAR
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	2,403	3,349
Fair Value, Liabilities	(106)	(32)
Not designated as hedging instruments | Accrued liabilities | Receive USD/pay DKK
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	3,151	1,283
Fair Value, Liabilities	(3)	(11)
Not designated as hedging instruments | Accrued liabilities | Receive USD/pay NZD
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	2,290	3,071
Fair Value, Liabilities	(13)	$ (33)
Not designated as hedging instruments | Accrued liabilities | Receive SEK/pay USD
Derivative Instruments and Hedging Activities
Notional amount, Liabilities	2,275
Fair Value, Liabilities	$ (10)

DERIVATIVE INSTRUMENTS AND HE_4

DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES - Nonhedging Designation (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Not designated as hedging instruments | Foreign currency exchange contracts | Interest and other income, net
Net gains on derivative instruments
Amount of gain recognized in income on derivatives	$ (3,317)	$ (2,555)	$ 9,737

INVENTORIES (Details)

INVENTORIES (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
INVENTORIES
Raw materials	$ 155,166	$ 134,885
Finished goods	177,919	225,846
Inventories	$ 333,085	$ 360,731

PROPERTY AND EQUIPMENT, NET (De

PROPERTY AND EQUIPMENT, NET (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Property and equipment, net
Property and equipment, gross	$ 519,410	$ 506,074
Less: accumulated depreciation and amortization	(204,754)	(207,434)
Property and equipment, net	314,656	298,640
Total depreciation and amortization expense	49,300	49,100	$ 45,000
Land
Property and equipment, net
Property and equipment, gross	85,876	78,275
Leasehold improvements
Property and equipment, net
Property and equipment, gross	11,524	10,417
Furniture and fixtures
Property and equipment, net
Property and equipment, gross	8,271	8,426
Office and computer equipment
Property and equipment, net
Property and equipment, gross	21,657	22,766
Computer software
Property and equipment, net
Property and equipment, gross	6,945	4,450
Equipment
Property and equipment, net
Property and equipment, gross	185,348	214,293
Buildings
Property and equipment, net
Property and equipment, gross	156,616	126,338
Vehicles
Property and equipment, net
Property and equipment, gross	$ 43,173	$ 41,109

GOODWILL AND OTHER INTANGIBLE_3

GOODWILL AND OTHER INTANGIBLE ASSETS - Goodwill (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
Goodwill
Goodwill, Beginning Balance	$ 1,331,643	$ 1,331,643
Goodwill, Ending Balance	1,331,643	1,331,643
Monster Energy Drinks
Goodwill
Goodwill, Beginning Balance	693,644	693,644
Goodwill, Ending Balance	693,644	693,644
Strategic Brands
Goodwill
Goodwill, Beginning Balance	637,999	637,999
Goodwill, Ending Balance	$ 637,999	$ 637,999

GOODWILL AND OTHER INTANGIBLE_4

GOODWILL AND OTHER INTANGIBLE ASSETS - Intangible assets (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Intangible assets
Amortizing intangibles	$ 66,875	$ 66,949
Accumulated amortization	(56,801)	(49,128)
Amortizing intangibles, net	10,074	17,821
Non-amortizing intangibles	1,048,972	1,034,284
Intangibles, net	1,059,046	1,052,105
Amortization expense	7,700	11,600	$ 11,900
Impairment	$ 8,700	$ 0	$ 0
Minimum
Intangible assets
Useful life of intangible assets	5 years
Maximum
Intangible assets
Useful life of intangible assets	7 years

GOODWILL AND OTHER INTANGIBLE_5

GOODWILL AND OTHER INTANGIBLE ASSETS - Amortization expense (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
Future estimated amortization expense related to amortizing intangibles
2021	$ 4,426
2022	4,405
2023	1,111
2024	13
2025	13
2026 and thereafter	106
Amortizing intangibles, net	$ 10,074	$ 17,821

DISTRIBUTION AGREEMENTS (Detail

DISTRIBUTION AGREEMENTS (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
DISTRIBUTION AGREEMENTS
Termination costs	$ 0.2	$ 11.3	$ 26.6
Distribution agreement (in years)	20 years
Revenue recognized	$ 21.4	$ 25	$ 21.9

DEBT (Details)

DEBT (Details) - USD ($) $ in Thousands	1 Months Ended
	Apr. 30, 2020	Dec. 31, 2020	Dec. 31, 2019	Feb. 28, 2018
DEBT
Finance Leases		$ 823	$ 1,485
Assets acquired under capital leases
Finance leases		2,120	$ 2,632
Comerica | Line of credit
DEBT
Maximum borrowing capacity	$ 10,000
Outstanding borrowings		0
Comerica | Line of credit | Base (prime) rate | Minimum
DEBT
Percentage to be subtracted to compute the variable rate on the debt instrument	1.00%
Comerica | Line of credit | Base (prime) rate | Maximum
DEBT
Percentage to be subtracted to compute the variable rate on the debt instrument	1.50%
Comerica | Line of credit | London Interbank Offered Rates | Minimum
DEBT
Percentage that needs to be added to compute the variable rate on the debt instrument	1.25%
Comerica | Line of credit | London Interbank Offered Rates | Maximum
DEBT
Percentage that needs to be added to compute the variable rate on the debt instrument	1.75%
Comerica | Standby letters of credit
DEBT
Maximum borrowing capacity	$ 4,000
Amount outstanding		$ 0
Comerica | Standby letters of credit | Minimum
DEBT
Fee (as a percent)	1.00%
Comerica | Standby letters of credit | Maximum
DEBT
Fee (as a percent)	1.50%
HSBC China | Line of credit
DEBT
Maximum borrowing capacity				$ 15,000
Interest rate (as a percent)		5.50%

COMMITMENTS AND CONTINGENCIES -

COMMITMENTS AND CONTINGENCIES - Contractual obligations (Details) $ in Thousands	Dec. 31, 2020USD ($)
COMMITMENTS AND CONTINGENCIES
2021	$ 97,979
2022	25,409
2023	5,814
2024	41
2025	12
Total	$ 129,255

COMMITMENTS AND CONTINGENCIES_2

COMMITMENTS AND CONTINGENCIES - Purchase Commitments (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Purchase Commitments
Aggregate value of raw material purchases	$ 401.8	$ 335.3	$ 289.6
Raw materials
Purchase Commitments
Purchase commitments	$ 101.8
Obligation term ( in years)	1 year

COMMITMENTS AND CONTINGENCIES_3

COMMITMENTS AND CONTINGENCIES - Litigation (Details) $ in Millions	Dec. 31, 2020USD ($)
COMMITMENTS AND CONTINGENCIES
Accrued loss contingencies	$ 18.4

ACCUMULATED OTHER COMPREHENSI_3

ACCUMULATED OTHER COMPREHENSIVE INCOME (LOSS) (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
Components of accumulated other comprehensive loss:
Accumulated net unrealized (gain) loss on available-for-sale securities	$ 84	$ 194
Foreign currency translation adjustments, net of tax	2,950	(32,581)
Total accumulated other comprehensive income (loss)	$ 3,034	$ (32,387)

TREASURY STOCK PURCHASE (Detail

TREASURY STOCK PURCHASE (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Millions	12 Months Ended
	Dec. 31, 2020	Mar. 01, 2021	Mar. 13, 2020	Nov. 06, 2019	Feb. 26, 2019
Treasury Stock Purchase
Number of shares repurchased of common stock from employees in lieu of cash or withholding taxes due	20
Cash payment for repurchase of common stock from employees in lieu of cash or withholding taxes due	$ 1
February 2019 Repurchase Plan
Treasury Stock Purchase
Share repurchase program, authorized amount					$ 500
Common stock repurchased (in shares)	600
Average purchase price (in dollars per share)	$ 58.16
Repurchase price of stock	$ 36.6
November 2019 Repurchase Plan
Treasury Stock Purchase
Share repurchase program, authorized amount				$ 500
Common stock repurchased (in shares)	9,100
Average purchase price (in dollars per share)	$ 54.86
Repurchase price of stock	$ 499.9
March 2020 Repurchase Plan
Treasury Stock Purchase
Share repurchase program, authorized amount		$ 441.5	$ 500
Common stock repurchased (in shares)	1,000
Average purchase price (in dollars per share)	$ 55.85
Repurchase price of stock	$ 58.5

STOCK-BASED COMPENSATION - Plan

STOCK-BASED COMPENSATION - Plans (Details) $ in Millions	3 Months Ended	12 Months Ended
	Mar. 31, 2020shares	Dec. 31, 2020USD ($)planshares	Dec. 31, 2019USD ($)shares	Dec. 31, 2018USD ($)
STOCK-BASED COMPENSATION
Stock-based compensation plans | plan		2
Aggregate amount of common stock authorized (in shares)		46,169,367
Compensation expense on share-based plans | $		$ 70.3	$ 63.4	$ 57.1
Excess tax benefit realized for tax deductions from non-qualified stock option exercises and disqualifying dispositions of incentive stock options | $		$ 10.5	$ 25.9	$ 8.5
Stock Options
STOCK-BASED COMPENSATION
Granted (in shares)	1,027,000
2020 Omnibus Incentive Plan
STOCK-BASED COMPENSATION
Reduction in number of shares for each share granted		1
2020 Omnibus Incentive Plan | Stock Options
STOCK-BASED COMPENSATION
Expiration period (in years)		10 years
2020 Omnibus Incentive Plan | Stock Options | Maximum
STOCK-BASED COMPENSATION
Expiration period (in years)		5 years
2020 Omnibus Incentive Plan | Restricted Stock Units and Performance Share Units | Minimum
STOCK-BASED COMPENSATION
Expiration period (in years)		3 years
Vesting period		3 years
2020 Omnibus Incentive Plan | Restricted Stock Units and Performance Share Units | Maximum
STOCK-BASED COMPENSATION
Vesting period		5 years
2011 Omnibus Incentive Plan
STOCK-BASED COMPENSATION
Aggregate amount of common stock authorized (in shares)		32,000,000	14,169,367
Reduction in number of shares for each share granted		2.6
Shares available for grant		44,201,385
Granted (in shares)		1,431,030
2017 Directors plan
STOCK-BASED COMPENSATION
Aggregate amount of common stock authorized (in shares)		1,250,000
Shares available for grant		1,164,301
Granted (in shares)		85,699
Number of common shares held and expected to vest for eligibility under plan		9,000

STOCK-BASED COMPENSATION - Fair

STOCK-BASED COMPENSATION - Fair Value Assumptions (Details) - Stock Options - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	3 Months Ended	12 Months Ended
	Mar. 31, 2020	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Weighted-average assumptions used to estimate the fair value of options granted
Dividend yield (as a percent)		0.00%	0.00%	0.00%
Expected volatility (as a percent)		30.40%	30.20%	34.70%
Risk-free interest rate (as a percent)		0.70%	2.37%	2.81%
Expected term		5 years 9 months 18 days	6 years	6 years
Stock options, Number of Shares
Balance at the beginning of the period (in shares)	14,941	14,941
Granted (in shares)	1,027
Exercised (in shares)		(1,916)
Cancelled or forfeited (in shares)		(91)
Balance at the end of the period (in shares)		13,973	14,941
Vested and expected to vest in the future at the end of the period (in shares)		13,463
Exercisable at the end of the period (in shares)		8,323
Stock options, Weighted-Average Exercise Price Per Share
Balance at the beginning of the period (in dollars per share)	$ 42.88	$ 42.88
Granted (in dollars per share)	$ 62.45
Exercised (in dollars per share)		38.06
Cancelled or forfeited (in dollars per share)		54.41
Balance at the end of the period (in dollars per share)		44.93	$ 42.88
Vested and expected to vest in the future at the end of the period (in dollars per share)		44.43
Exercisable at the end of the period (in dollars per share)		$ 37.36
Weighted-Average Remaining Contractual Term (in years)
Weighted-Average Remaining Contractual Terms (in years)		5 years 8 months 12 days	6 years 3 months 18 days
Vested and expected to vest in the future at the end of the period		5 years 8 months 12 days
Exercisable at the end of the period		4 years 6 months
Aggregate Intrinsic Value
Balance at the beginning of the period	$ 308,884	$ 308,884
Balance at the end of the period		664,432	$ 308,884
Vested and expected to vest in the future at the end of the period		646,907
Exercisable at the end of the period		$ 458,734

STOCK-BASED COMPENSATION - Equi

STOCK-BASED COMPENSATION - Equity Awards (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	3 Months Ended				12 Months Ended
	Dec. 31, 2020	Sep. 30, 2020	Jun. 30, 2020	Mar. 31, 2020	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Compensation cost charged against income
Operating expenses					$ 70,289	$ 63,356	$ 57,111
Total employee and non-employee share-based compensation expense included in income, before income tax					70,289	63,356	57,111
Less: Amount of income tax benefit recognized in earnings					(15,499)	(36,326)	(14,892)
Amount charged against net income					54,790	27,030	42,219
Operating expense
Compensation cost charged against income
Total employee and non-employee share-based compensation expense included in income, before income tax					$ 70,300	$ 63,400	$ 57,100
Stock Options
STOCK-BASED COMPENSATION
Weighted-average grant-date fair value of options granted (in dollars per share)					$ 18.82	$ 20.17	$ 22.37
Total intrinsic value of options exercised					$ 68,800	$ 220,200	$ 56,800
Cash received from option exercises					72,900	$ 92,400	$ 25,900
Total unrecognized compensation expense related to non-vested shares granted to employees	$ 59,200				$ 59,200
Cost expected to be recognized over a weighted-average period					2 years 1 month 6 days
Stock units expected to vest (in shares)	13,463				13,463
Number of Shares
Granted (in shares)	12
Weighted Average Grant-Date Fair Value
Granted (in dollars per share)	$ 77.92
Restricted stock units
STOCK-BASED COMPENSATION
Total unrecognized compensation expense related to non-vested shares granted to employees	$ 32,100				$ 32,100
Cost expected to be recognized over a weighted-average period					2 years 3 months 18 days
Stock units expected to vest (in shares)	800				800
Number of Shares
Non-vested at the beginning of the period (in shares)				825	825
Granted (in shares)	5	1	17	392
Vested (in shares)					(287)
Forfeited/cancelled (in shares)					(6)
Non-vested at the end of the period (in shares)	947				947	825
Weighted Average Grant-Date Fair Value
Non-vested at the beginning of the period (in dollars per share)				$ 57.62	$ 57.62
Granted (in dollars per share)	$ 78.04	$ 71.76	$ 71.72	$ 62.39	62.97	$ 59.79	$ 57.59
Vested (in dollars per share)					55.65
Forfeited/cancelled (in dollars per share)					64.72
Non-vested at the end of the period (in dollars per share)	$ 60.52				$ 60.52	$ 57.62
Performance Share Units
STOCK-BASED COMPENSATION
Percentage of Target Performance Level					100.00%
Performance Share Units | Maximum
STOCK-BASED COMPENSATION
Percentage of Target Performance Level					200.00%
Performance Share Units | Minimum
STOCK-BASED COMPENSATION
Percentage of Target Performance Level					0.00%
Incentive Stock Options.
Compensation cost charged against income
Total employee and non-employee share-based compensation expense included in income, before income tax					$ 9,400	$ 10,000	$ 10,000
Non Qualified Stock Options.
Compensation cost charged against income
Total employee and non-employee share-based compensation expense included in income, before income tax					58,200	$ 53,400	$ 47,100
Other share-based awards
STOCK-BASED COMPENSATION
Total unrecognized compensation expense related to non-vested shares granted to employees	$ 2,300				$ 2,300
Cost expected to be recognized over a weighted-average period					1 year 7 months 6 days
Compensation cost charged against income
Total employee and non-employee share-based compensation expense included in income, before income tax					$ 2,700

STOCK-BASED COMPENSATION - Exer

STOCK-BASED COMPENSATION - Exercise Prices (Details) shares in Thousands	12 Months Ended
	Dec. 31, 2020$ / sharesshares
Stock options outstanding and stock options exercisable
Number Outstanding (in shares) | shares	13,973
Options Outstanding, Weighted Average Remaining Contractual Term (Years)	5 years 8 months 12 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$ 44.93
Options Exercisable (in shares) | shares	8,323
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$ 37.36
Range of Exercise Prices $11.35 - $17.99
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	11.35
Stock options, range of exercise prices, high end of range (in dollars per share)	$ 17.99
Number Outstanding (in shares) | shares	1,483
Options Outstanding, Weighted Average Remaining Contractual Term (Years)	2 years 3 months 18 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$ 17.58
Options Exercisable (in shares) | shares	1,483
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$ 17.58
Range of Exercise Prices $18.64 - $23.35
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	18.64
Stock options, range of exercise prices, high end of range (in dollars per share)	$ 23.35
Number Outstanding (in shares) | shares	1,613
Options Outstanding, Weighted Average Remaining Contractual Term (Years)	3 years 1 month 6 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$ 23.05
Options Exercisable (in shares) | shares	1,613
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$ 23.05
Range of Exercise Prices $36.05 - $36.05
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	36.05
Stock options, range of exercise prices, high end of range (in dollars per share)	$ 36.05
Number Outstanding (in shares) | shares	9
Options Outstanding, Weighted Average Remaining Contractual Term (Years)	4 years
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$ 36.05
Options Exercisable (in shares) | shares	9
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$ 36.05
Range of Exercise Prices $37.10 - $43.64
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	37.10
Stock options, range of exercise prices, high end of range (in dollars per share)	$ 43.64
Number Outstanding (in shares) | shares	1,033
Options Outstanding, Weighted Average Remaining Contractual Term (Years)	5 years 7 months 6 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$ 42.75
Options Exercisable (in shares) | shares	681
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$ 42.33
Range of Exercise Prices $43.99 - $43.99
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	43.99
Stock options, range of exercise prices, high end of range (in dollars per share)	$ 43.99
Number Outstanding (in shares) | shares	1,641
Options Outstanding, Weighted Average Remaining Contractual Term (Years)	5 years 2 months 12 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$ 43.99
Options Exercisable (in shares) | shares	1,185
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$ 43.99
Range of Exercise Prices $44.73 - $45.16
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	44.73
Stock options, range of exercise prices, high end of range (in dollars per share)	$ 45.16
Number Outstanding (in shares) | shares	1,581
Options Outstanding, Weighted Average Remaining Contractual Term (Years)	4 years 6 months
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$ 45.10
Options Exercisable (in shares) | shares	1,494
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$ 45.11
Range of Exercise Prices $45.55 - $51.50
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	45.55
Stock options, range of exercise prices, high end of range (in dollars per share)	$ 51.50
Number Outstanding (in shares) | shares	1,478
Options Outstanding, Weighted Average Remaining Contractual Term (Years)	6 years 4 months 24 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$ 47.61
Options Exercisable (in shares) | shares	826
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$ 46.46
Range of Exercise Prices $53.24 - $57.95
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	53.24
Stock options, range of exercise prices, high end of range (in dollars per share)	$ 57.95
Number Outstanding (in shares) | shares	335
Options Outstanding, Weighted Average Remaining Contractual Term (Years)	7 years 8 months 12 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$ 55.79
Options Exercisable (in shares) | shares	65
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$ 54.82
Range of Exercise Prices $58.73 - $58.73
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	58.73
Stock options, range of exercise prices, high end of range (in dollars per share)	$ 58.73
Number Outstanding (in shares) | shares	2,230
Options Outstanding, Weighted Average Remaining Contractual Term (Years)	7 years 2 months 12 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$ 58.73
Options Exercisable (in shares) | shares	680
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$ 58.73
Range of Exercise Prices $58.77 - $77.92
Stock options outstanding and stock options exercisable
Stock options, range of exercise prices, low end of range (in dollars per share)	58.77
Stock options, range of exercise prices, high end of range (in dollars per share)	$ 77.92
Number Outstanding (in shares) | shares	2,570
Options Outstanding, Weighted Average Remaining Contractual Term (Years)	8 years 7 months 6 days
Options Outstanding, Weighted Average Exercise Price (in dollars per share)	$ 60.93
Options Exercisable (in shares) | shares	287
Options Exercisable, Weighted Average Exercise Price (in dollars per share)	$ 59.86

INCOME TAXES - Classification a

INCOME TAXES - Classification and Reconciliation (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Domestic and foreign components of company's income before income taxes
Domestic	$ 1,374,402	$ 1,196,883	$ 1,100,487
Foreign	251,755	219,079	192,785
INCOME BEFORE PROVISION FOR INCOME TAXES	1,626,157	1,415,962	1,293,272
Intercompany royalties, management fees and interest charges from the Company's domestic to foreign entities	54,200	51,200	40,500
Current:
Federal	259,073	212,068	209,147
State	43,704	39,982	41,934
Foreign	70,658	55,167	42,541
Total current provision	373,435	307,217	293,622
Deferred:
Federal	11,401	8,320	9,804
State	4,709	(6,878)	1,644
Foreign	(167,595)	(4,219)	(8,778)
Total deferred provision	(151,485)	(2,777)	2,670
Valuation allowance	(5,387)	3,687	3,976
Total provision for income taxes	216,563	$ 308,127	$ 300,268
Federal statutory rate (as a percent)		21.00%	21.00%
Reconciliation of income tax expense
U.S. Federal tax expense at statutory rates	341,493	$ 297,352	$ 271,587
State income taxes, net of federal tax benefit	37,478	30,098	36,312
Permanent differences	(1,064)	(2,128)	3,606
Stock based compensation	1,097	(13,473)	(370)
Intra-company transfer benefit	(165,075)
Other	(7,388)	(12,423)	(8,438)
Foreign rate differential	15,409	5,014	(6,405)
Valuation allowance	(5,387)	3,687	3,976
Total provision for income taxes	$ 216,563	$ 308,127	$ 300,268

INCOME TAXES - Deferred Taxes (

INCOME TAXES - Deferred Taxes (Details) - USD ($) $ in Thousands	3 Months Ended	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Deferred Tax Assets:
Reserve for sales returns	$ 275	$ 275	$ 140
Reserve for inventory obsolescence	2,366	2,366	2,066
Reserve for marketing development fund	9,629	9,629	8,469
Capitalization of inventory costs	3,365	3,365	2,310
State franchise tax - current	4,229	4,229	2,346
Accrued compensation	1,284	1,284	1,944
Accrued other liabilities	7,464	7,464	5,674
Deferred revenue	75,592	75,592	81,903
Stock-based compensation	23,370	23,370	22,665
Foreign net operating loss carryforward	21,626	21,626	30,187
Prepaid supplies	5,551	5,551	5,799
Termination payments	63,009	63,009	69,467
Operating lease liabilities	4,434	4,434	6,155
Intangibles	87,687	87,687
Impairment-trademarks and others	2,055	2,055
Other deferred tax assets	27,164	27,164	17,615
Total gross deferred tax assets	339,100	339,100	256,740
Deferred Tax Liabilities:
Amortization of trademarks	(42,161)	(42,161)	(35,227)
Intangibles			(76,047)
State franchise tax - deferred	(6,318)	(6,318)	(7,173)
Operating lease ROU assets	(4,434)	(4,434)	(6,155)
Other deferred tax liabilities	(58)	(58)	(93)
Depreciation	(9,363)	(9,363)	(6,765)
Total gross deferred tax liabilities	(62,334)	(62,334)	(131,460)
Valuation Allowance	(35,116)	(35,116)	(40,503)
Net deferred tax assets	241,650	241,650	84,777
Increase to provision for income taxes		5,400	$ 3,700	$ 4,000
Net operating loss carryforwards	84,500	84,500
Net operating loss carryforwards subject to indefinite carryforward	52,400	52,400
Net operating loss carryforwards that begin to expire in 2021	32,100	$ 32,100
Recognized deferred tax assets	$ 165,100

INCOME TAXES - Unrecognized Tax

INCOME TAXES - Unrecognized Tax Benefit Rollforward (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Gross unrecognized tax benefits, roll forward
Balance at the beginning of the period	$ 2,993	$ 5,035	$ 6,540
Additions for tax positions related to the prior years		1,833	1,159
Decreases for tax positions related to the prior years	(2,251)	(3,875)	(2,664)
Balance at the end of the period	742	$ 2,993	$ 5,035
Accrued interest and penalties related to unrecognized tax benefits	$ 100

EARNINGS PER SHARE (Details)

EARNINGS PER SHARE (Details) - shares shares in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Weighted-average shares outstanding:
Basic	529,639	542,191	557,166
Dilutive	5,168	4,417	7,088
Diluted	534,807	546,608	564,254
Options and awards outstanding excluded from the calculations as their effect would have been antidilutive (in shares)	1,800	4,400	3,200

EMPLOYEE BENEFIT PLAN (Details)

EMPLOYEE BENEFIT PLAN (Details) - Employee 401(k) Plan - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Employee Benefit Plant
Employer matching contribution as a percentage of the employee's contribution	50.00%
Percent of employee's earnings eligible for employer matching contribution	8.00%
Vesting period of contribution by the company	4 years
Matching contributions by the company	$ 4.7	$ 3.4	$ 2.9
2 years of service
Employee Benefit Plant
Percentage of award vesting	50.00%
3 years of service
Employee Benefit Plant
Percentage of award vesting	75.00%
4 years of service
Employee Benefit Plant
Percentage of award vesting	100.00%

SEGMENT INFORMATION - Net Reven

SEGMENT INFORMATION - Net Revenues (Details) $ in Thousands	3 Months Ended								12 Months Ended
	Dec. 31, 2020USD ($)	Sep. 30, 2020USD ($)	Jun. 30, 2020USD ($)	Mar. 31, 2020USD ($)	Dec. 31, 2019USD ($)	Sep. 30, 2019USD ($)	Jun. 30, 2019USD ($)	Mar. 31, 2019USD ($)	Dec. 31, 2020USD ($)segment	Dec. 31, 2019USD ($)	Dec. 31, 2018USD ($)
Segment information
Number of reportable segments | segment									3
Number of operating segments | segment									3
Total Net Sales	$ 1,196,283	$ 1,246,362	$ 1,093,896	$ 1,062,097	$ 1,017,206	$ 1,133,577	$ 1,104,045	$ 945,991	$ 4,598,638	$ 4,200,819	$ 3,807,183
Operating income									1,633,153	1,402,939	1,283,619
Income before tax									1,626,157	1,415,962	1,293,272
Recognition of deferred revenue									21,400	25,000	21,900
Corporate and unallocated
Segment information
Operating income									(348,170)	(330,741)	(269,325)
Income before tax									(355,448)	(318,764)	(260,631)
Monster Energy Drinks
Segment information
Total Net Sales									4,305,246	3,904,029	3,498,427
Monster Energy Drinks | Operating segment
Segment information
Total Net Sales									4,305,246	3,904,029	3,498,427
Operating income									1,820,346	1,565,977	1,371,062
Income before tax									1,820,625	1,567,022	1,372,001
Recognition of deferred revenue									42,100	46,300	44,300
Termination costs of distributors									200	11,300	26,600
Strategic Brands
Segment information
Total Net Sales									266,354	274,925	285,836
Strategic Brands | Operating segment
Segment information
Total Net Sales									266,354	274,925	285,836
Operating income									155,047	164,053	176,520
Income before tax									155,047	164,049	176,540
Other
Segment information
Total Net Sales									27,038	21,865	22,920
Other | Operating segment
Segment information
Total Net Sales									27,038	21,865	22,920
Operating income									5,930	3,650	5,362
Income before tax									$ 5,933	$ 3,655	$ 5,362

SEGMENT INFORMATION - Depreciat

SEGMENT INFORMATION - Depreciation and Amortization (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Segment information
Depreciation and amortization	$ 60,973	$ 64,814	$ 56,979
Depreciation and amortization	57,030	60,727	56,979
Corporate and unallocated
Segment information
Depreciation and amortization	9,944	8,758	8,161
Monster Energy Drinks | Operating segment
Segment information
Depreciation and amortization	38,277	39,397	36,387
Strategic Brands | Operating segment
Segment information
Depreciation and amortization	4,178	7,935	7,774
Other | Operating segment
Segment information
Depreciation and amortization	$ 4,631	$ 4,637	$ 4,657

SEGMENT INFORMATION - Expenses

SEGMENT INFORMATION - Expenses (Details) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Segment information
Stock-based compensation expense	$ 70.3	$ 63.4	$ 57.1
Corporate and unallocated
Segment information
Payroll costs	234.1	203.3	174.9
Stock-based compensation expense	69.9	63.4	57.1
Professional service expenses	67.6	78.5	53.6
Insurance costs	7.5	6.1	6
Other operating expenses	$ 39	$ 42.8	$ 34.8

SEGMENT INFORMATION - Concentra

SEGMENT INFORMATION - Concentration Risk (Details) - USD ($) $ in Thousands	3 Months Ended								12 Months Ended
	Dec. 31, 2020	Sep. 30, 2020	Jun. 30, 2020	Mar. 31, 2020	Dec. 31, 2019	Sep. 30, 2019	Jun. 30, 2019	Mar. 31, 2019	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Segment information
Total Net Sales	$ 1,196,283	$ 1,246,362	$ 1,093,896	$ 1,062,097	$ 1,017,206	$ 1,133,577	$ 1,104,045	$ 945,991	$ 4,598,638	$ 4,200,819	$ 3,807,183
Net Sales | Outside United States
Segment information
Percentage of net sales									33.00%	32.00%	29.00%
Total Net Sales									$ 1,510,000	$ 1,330,000	$ 1,090,000
TCCC | Net Sales | Customer concentration
Segment information
Percentage of net sales									2.00%	2.00%	3.00%
Coca-Cola Consolidated, Inc | Net Sales | Customer concentration
Segment information
Percentage of net sales									12.00%	13.00%	13.00%
Reyes Coca-Cola Bottling | Net Sales | Customer concentration
Segment information
Percentage of net sales									11.00%	11.00%	12.00%
Coca-Cola European Partners | Net Sales | Customer concentration
Segment information
Percentage of net sales									10.00%	10.00%	10.00%

SEGMENT INFORMATION - Goodwill

SEGMENT INFORMATION - Goodwill and other intangible assets (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
Segment information
Goodwill and other intangible assets	$ 2,390,689	$ 2,383,748
Monster Energy Drinks | Operating segment
Segment information
Goodwill and other intangible assets	1,406,646	1,384,940
Strategic Brands | Operating segment
Segment information
Goodwill and other intangible assets	974,132	984,393
Other | Operating segment
Segment information
Goodwill and other intangible assets	$ 9,911	$ 14,415

RELATED PARTY TRANSACTIONS (Det

RELATED PARTY TRANSACTIONS (Details) $ in Thousands	12 Months Ended
	Dec. 31, 2020USD ($)director	Dec. 31, 2019USD ($)	Dec. 31, 2018USD ($)	Dec. 31, 2017USD ($)
Related party transactions
Equity loss	$ (5,160,860)	$ (4,171,281)	$ (3,610,901)	$ (3,895,212)
TCCC
Related party transactions
Related Party Ownership Interest (as a percent)	19.30%
Net sales	$ 83,300	79,500	132,500
Purchases from related party	23,900	25,400	27,500
TCCC Subsidiaries and TCCC Related parties
Related party transactions
Commission expenses	56,500	50,100	48,000
TCCC Subsidiaries and TCCC Related parties | Operating expense
Related party transactions
Commission expenses			14,800
TCCC Related parties and TCCC Independent Bottlers | Operating expense
Related party transactions
Commission expenses	21,400	17,700
TCCC Subsidiaries
Related party transactions
Accounts receivable, net	44,925	21,670
Accounts payable	(30,792)	(18,217)
Accrued promotional allowances	(5,834)	(5,321)
Accrued liabilities	(15,446)
TCCC Subsidiaries | Monster Energy Drinks
Related party transactions
Contract manufacturing expenses	$ 17,200	17,100	22,800
Principal owners
Related party transactions
Number of directors | director	1
Expenses incurred in connection with materials or services provided by a related party	$ 2,100	$ 1,500	$ 1,800
Director
Related party transactions
Ownership percentage			50.00%
Partnership contribution	1,600		$ 1,900
Equity loss	$ 300

QUARTERLY FINANCIAL DATA (Una_3

QUARTERLY FINANCIAL DATA (Unaudited) (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended								12 Months Ended
	Dec. 31, 2020	Sep. 30, 2020	Jun. 30, 2020	Mar. 31, 2020	Dec. 31, 2019	Sep. 30, 2019	Jun. 30, 2019	Mar. 31, 2019	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
QUARTERLY FINANCIAL DATA (Unaudited)
Total Net Sales	$ 1,196,283	$ 1,246,362	$ 1,093,896	$ 1,062,097	$ 1,017,206	$ 1,133,577	$ 1,104,045	$ 945,991	$ 4,598,638	$ 4,200,819	$ 3,807,183
Gross Profit	690,684	736,531	659,469	637,196	610,768	673,002	661,283	573,532	2,723,880	2,518,585	2,295,375
Net income	$ 471,736	$ 347,654	$ 311,369	$ 278,835	$ 254,954	$ 298,923	$ 292,473	$ 261,485	$ 1,409,594	$ 1,107,835	$ 993,004
EARNINGS PER SHARE
Basic	$ 0.89	$ 0.66	$ 0.59	$ 0.52	$ 0.47	$ 0.55	$ 0.54	$ 0.48	$ 2.66	$ 2.04	$ 1.78
Diluted	$ 0.88	$ 0.65	$ 0.59	$ 0.52	$ 0.47	$ 0.55	$ 0.53	$ 0.48	$ 2.64	$ 2.03	$ 1.76

SCHEDULE II - VALUATION AND Q_2

SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Allowance for doubtful accounts, sales returns and cash discounts
Changes to valuation allowance
Balance at beginning of period	$ 2,045	$ 1,589	$ 1,105
Charged to cost and expenses	9,664	9,583	7,890
Deductions	(9,831)	(9,127)	(7,406)
Balance at end of period	1,878	2,045	1,589
Allowance on Deferred Tax Assets and Unrecognized Tax Benefits
Changes to valuation allowance
Balance at beginning of period	43,853	42,748	40,680
Charged to cost and expenses	(7,860)	1,105	2,068
Balance at end of period	$ 35,993	$ 43,853	$ 42,748