Net sales for the Alcohol Brands segment were $149.7 million for the nine-months ended September 30, 2023, an increase of approximately $75.2 million, or 101.0% higher than net sales of $74.5 million for the nine-months ended September 30, 2022. The comparative 2022 net sales for the Alcohol Brands segment were effectively from February 17, 2022 to September 30, 2022, as we completed the CANarchy Transaction on February 17, 2022. Net sales of The Beast UnleashedTM FMBs, which launched during the 2023 first quarter in the United States on a rolling state basis, were $73.0 million for the nine-months ended September 30, 2023.
Net sales for the Other segment were $18.6 million for the nine-months ended September 30, 2023, an increase of approximately $0.3 million, or 1.4% higher than net sales of $18.4 million for the nine-months ended September 30, 2022.
Case sales for our energy drink products, in 192-ounce case equivalents, were 583.9 million cases for the nine-months ended September 30, 2023, an increase of approximately 48.5 million cases or 9.1% higher than case sales of 535.5 million cases for the nine-months ended September 30, 2022. The overall average net sales per case increased to $8.98 for the nine-months ended September 30, 2023, which was 2.2% higher than the average net sales per case of $8.79 for the nine-months ended September 30, 2022.
Case sales for our craft beers, hard seltzers and FMBs, in 192-ounce equivalents, were 10.6 million cases for the nine-months ended September 30, 2023, an increase of approximately 5.8 million cases or 120.1% higher than case sales of 4.8 million cases for the nine-months ended September 30, 2022. Barrel sales for our craft beers, hard seltzers and FMBs, in 31 U.S. gallon equivalents, were 0.5 million barrels for the nine-months ended September 30, 2023, an increase of approximately 0.3 million barrels or 120.1% higher than barrel sales of 0.2 million barrels for the nine-months ended September 30, 2022.
Gross Profit
Gross profit was $2.86 billion for the nine-months ended September 30, 2023, an increase of approximately $465.6 million, or 19.5% higher than the gross profit of $2.39 billion for the nine-months ended September 30, 2022. The increase in gross profit dollars was primarily the result of the $611.8 million increase in net sales for the nine-months ended September 30, 2023.
Gross profit as a percentage of net sales increased to 52.8% for the nine-months ended September 30, 2023 from 49.8% for the nine-months ended September 30, 2022. The increase in gross profit as a percentage of net sales for the nine-months ended September 30, 2023 was primarily the result of Pricing Actions in certain markets, decreased freight-in costs as well as decreased aluminum can costs.
Operating Expenses
Total operating expenses were $1.34 billion for the nine-months ended September 30, 2023, an increase of approximately $136.6 million, or 11.4% higher than total operating expenses of $1.20 billion for the nine-months ended September 30, 2022.
The increase in operating expenses was primarily due to increased selling and marketing expenses of $60.7 million, increased warehouse expenses of $15.3 million, increased travel and entertainment expenses of $9.5 million as well as increased payroll expenses of $59.7 million (of which $10.0 million was related to the Alcohol Brands segment). The increase in operating expenses was partially offset by a decrease in out-bound fuel and freight expenses of $26.6 million for the nine-months ended September 30, 2023. Operating expenses as a percentage of net sales for the nine-months ended September 30, 2023 were 24.7% as compared to 25.0% for the nine-months ended September 30, 2022. Operating expenses for the nine-months ended September 30, 2023, included approximately $15.1 million acquisition costs related to the Bang Transaction.
Operating Income
Operating income was $1.52 billion for the nine-months ended September 30, 2023, an increase of approximately $329.0 million, or 27.6% higher than operating income of $1.19 billion for the nine-months ended September 30, 2022. Operating income as a percentage of net sales increased to 28.1% for the nine-months ended September 30, 2023 from 24.8% for the nine-months ended September 30, 2022. The increase in operating income was primarily the result of an increase in net sales, as well as an increase in gross profit as a percentage of net sales.
Operating income was $322.0 million and $244.3 million for the nine-months ended September 30, 2023 and 2022, respectively, for our operations in EMEA, Asia Pacific (including Oceania), Latin America and the Caribbean.