Legacy IMBDS (IMBIQ) 10-Q 9 Dec 13 2013 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	9 Months Ended
	Nov. 02, 2013	Dec. 02, 2013
Document Information [Line Items]	'	'
Entity Registrant Name	'VALUEVISION MEDIA INC	'
Entity Central Index Key	'0000870826	'
Current Fiscal Year End Date	'--02-01	'
Entity Filer Category	'Accelerated Filer	'
Document Type	'10-Q	'
Document Period End Date	2-Nov-13	'
Document Fiscal Year Focus	'2013	'
Document Fiscal Period Focus	'Q3	'
Amendment Flag	'false	'
Entity Common Stock, Shares Outstanding	'	49,773,628
Entity Well-known Seasoned Issuer	'No	'
Entity Voluntary Filers	'No	'
Entity Current Reporting Status	'Yes	'

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Nov. 02, 2013	Feb. 02, 2013
Current assets:	'	'
Cash and cash equivalents	$28,996,000	$26,477,000
Restricted cash and investments	2,100,000	2,100,000
Accounts receivable, net	86,995,000	98,360,000
Inventories	54,608,000	37,155,000
Prepaid expenses and other	6,717,000	6,620,000
Total current assets	179,416,000	170,712,000
Property and equipment, net	24,806,000	24,665,000
FCC broadcasting license	12,000,000	12,000,000
NBC trademark license agreement, net	999,000	3,997,000
Other assets	814,000	725,000
Total Assets	218,035,000	212,099,000
Current liabilities:	'	'
Accounts payable	66,554,000	65,719,000
Accrued liabilities	33,308,000	30,596,000
Deferred revenue	85,000	85,000
Total current liabilities	99,947,000	96,400,000
Capital Lease Obligations, Noncurrent	101,000	0
Deferred revenue	356,000	420,000
Deferred Tax Liabilities, Net, Noncurrent	869,000	0
Long term credit facility	38,000,000	38,000,000
Total liabilities	139,273,000	134,820,000
Shareholders' equity:	'	'
Common stock, $.01 per share par value, 100,000,000 shares authorized; 48,472,205 and 37,781,688 shares issued and outstanding	496,000	491,000
Warrants to purchase 6,007,372 shares of common stock	533,000	533,000
Additional paid-in capital	409,715,000	407,244,000
Accumulated deficit	-331,982,000	-330,989,000
Total shareholders’ equity	78,762,000	77,279,000
Total Liabilities and Equity	$218,035,000	$212,099,000

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parentheticals) (USD $)	Nov. 02, 2013	Feb. 02, 2013
Stockholders' Equity:	'	'
Common stock, par value	$0.01	$0.01
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	49,637,003	49,139,361
Common stock, shares outstanding	49,637,003	49,139,361
Warrants, Outstanding	6,000,000	6,000,000

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	3 Months Ended		9 Months Ended
	Nov. 02, 2013	Oct. 27, 2012	Nov. 02, 2013	Oct. 27, 2012
Net sales	$147,318,000	$137,592,000	$447,236,000	$409,320,000
Cost of sales	92,083,000	86,802,000	279,311,000	255,818,000
Gross profit	55,235,000	50,790,000	167,925,000	153,502,000
Operating expense:	'	'	'	'
Distribution and selling	46,683,000	46,762,000	139,477,000	142,308,000
General and administrative	6,086,000	4,242,000	18,155,000	13,446,000
Depreciation and amortization	3,039,000	3,174,000	9,342,000	10,026,000
Total operating expense	55,808,000	54,178,000	166,974,000	165,780,000
Operating income (loss)	-573,000	-3,388,000	951,000	-12,278,000
Other income (expense):	'	'	'	'
Interest income	3,000	7,000	17,000	11,000
Interest expense	-355,000	-379,000	-1,081,000	-3,571,000
Gain (Loss) on Disposition of Other Assets	0	100,000	0	100,000
Gains (Losses) on Extinguishment of Debt	0	0	0	500,000
Total other expense	-352,000	-272,000	-1,064,000	-3,960,000
Income (loss) before income taxes	-925,000	-3,660,000	-113,000	-16,238,000
Income tax (provision) benefit	-292,000	-15,000	-880,000	-21,000
Net income (loss)	-1,217,000	-3,675,000	-993,000	-16,259,000
Net income (loss) per common share	($0.02)	($0.08)	($0.02)	($0.33)
Net income (loss) per common share — assuming dilution	($0.02)	($0.08)	($0.02)	($0.33)
Weighted average number of common shares outstanding:	'	'	'	'
Basic	49,604,860	48,931,464	49,412,646	48,807,749
Diluted	49,604,860	48,931,464	49,412,646	48,807,749
Gain (Loss) on Disposition of Property Plant Equipment, Excluding Oil and Gas Property and Timber Property	'	'	$0	$102,000

Consolidated_Statement_of_Shar

Consolidated Statement of Shareholders' Equity (USD $)	Total	Common Stock [Member]	Warrant [Member]	Additional Paid-in Capital [Member]	Accumulated Deficit
Total Shareholders' Equity period beginning at Feb. 02, 2013	$77,279,000	$491,000	$533,000	$407,244,000	($330,989,000)
Common Stock, Shares, Outstanding period beginning at Feb. 02, 2013	49,139,361	49,139,361	'	'	'
Net income (loss)	-993,000	0	0	0	-993,000
Common stock issuances pursuant to equity compensation plans, Shares	'	497,642	'	'	'
Common stock issuances pursuant to equity compensation plans, Value	108,000	5,000	0	103,000	0
Share-based compensation	'	0	'	'	'
Share-based compensation	2,368,000	0	0	2,368,000	0
Total Shareholders' Equity period end at Nov. 02, 2013	$78,762,000	$496,000	$533,000	$409,715,000	($331,982,000)
Common Stock, Shares, Outstanding period end at Nov. 02, 2013	49,637,003	49,637,003	'	'	'

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	9 Months Ended
	Nov. 02, 2013	Oct. 27, 2012
OPERATING ACTIVITIES:	'	'
Net loss	($993,000)	($16,259,000)
Adjustments to reconcile net loss to net cash provided by (used for) operating activities:	'	'
Depreciation and amortization	9,507,000	10,176,000
Share-based compensation	2,368,000	2,403,000
Amortization of deferred revenue	-64,000	-65,000
Amortization of deferred finance costs	139,000	184,000
Write-off of deferred financing costs	0	2,306,000
Loss on debt extinguishment	0	500,000
Gain (Loss) on Disposition of Property Plant Equipment, Excluding Oil and Gas Property and Timber Property	0	102,000
Deferred income taxes	869,000	0
Changes in operating assets and liabilities:	'	'
Accounts receivable, net	11,365,000	-3,144,000
Inventories, net	-17,453,000	-10,408,000
Prepaid expenses and other	-50,000	-852,000
Accounts payable and accrued liabilities	6,085,000	9,465,000
Net cash provided by (used for) operating activities	11,773,000	-5,796,000
INVESTING ACTIVITIES:	'	'
Property and equipment additions	-6,262,000	-4,786,000
Purchase of NBC Trademark License	-2,830,000	-4,000,000
Proceeds from Sale of Property, Plant, and Equipment	0	102,000
Net cash used for investing activities	-9,092,000	-8,684,000
FINANCING ACTIVITIES:	'	'
Payments for deferred issuance costs	-270,000	-552,000
Proceeds from Issuance of Long-term Debt	0	38,215,000
Repayments of Long-term Debt	0	-25,715,000
Proceeds from exercise of stock options	108,000	84,000
Net cash provided by (used for) financing activities	-162,000	12,032,000
Net increase (decrease) in cash and cash equivalents	2,519,000	-2,448,000
BEGINNING CASH AND CASH EQUIVALENTS	26,477,000	32,957,000
ENDING CASH AND CASH EQUIVALENTS	28,996,000	30,509,000
Interest Paid	931,000	1,651,000
Income Taxes Paid	16,000	27,000
Property and equipment purchases included in accounts payable	282,000	92,000
Capital Lease Obligations Incurred	155,000	0
Intangible asset purchase included in accrued liabilities	$0	$2,830,000

General

General	9 Months Ended
	Nov. 02, 2013
General [Abstract]	'
The Company	'
	General
	ValueVision Media, Inc. and its subsidiaries ("we," "our," "us," or the "Company") is a multichannel electronic retailer that markets, sells and distributes products to consumers through TV, telephone, online, mobile and social media. The Company operates a 24-hour television shopping network, that is currently transitioning its brand from ShopNBC to ShopHQ over the remainder of fiscal 2013, which is distributed primarily through cable and satellite affiliation agreements, through which it offers brand name and private label products in the categories of jewelry & watches; home & consumer electronics; beauty, health & fitness; and fashion & accessories. Orders are fulfilled via telephone, online and mobile channels. The television network is distributed into approximately 87 million homes, primarily through cable and satellite affiliation agreements, agreements with telecommunications companies such as AT&T and Verizon and the purchase of month-to-month full- and part-time lease agreements of cable and broadcast television time. Programming is also streamed live on the Internet at ShopHQ.com and ShopNBC.com. The Company also distributes its programming through a company-owned full power television station in Boston, Massachusetts and through leased carriage on a full power television station in Seattle, Washington.
	The Company operates ShopHQ.com, a comprehensive e-commerce platform that sells products appearing on its television shopping channel as well as an extended assortment of online-only merchandise. Its programming and products are also marketed via mobile devices, including smartphones and tablets, and through the leading social media channels.
	The Company has an exclusive trademark license from NBCUniversal Media, LLC, formerly known as NBC Universal, Inc. ("NBCU"), for the worldwide use of an NBCU-branded name through January 2014.
	On May 22, 2013, the Company announced its intention to rebrand its 24-hour television shopping network and its companion e-commerce internet website from ShopNBC and ShopNBC.com to ShopHQ and ShopHQ.com, respectively, to reinforce its positioning as the shopping headquarters for its customers. Customers and viewers began to see the new ShopHQ brand name and logo across television, online, mobile and social platforms immediately with a gradual transition to the new brand and new Internet URL to be completed over the balance of the fiscal year. As ShopHQ, the Company will continue its multichannel electronic retail model to provide product offerings in jewelry & watches; home & consumer electronics; beauty, health & fitness; and fashion & accessories across its 87 million cable and satellite homes, in addition to its online, mobile and social media distribution.

Basis_of_Financial_Statement_P

Basis of Financial Statement Presentation	9 Months Ended
	Nov. 02, 2013
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'
Basis of Financial Statement Presentation	'
	Basis of Financial Statement Presentation
	Principles of Consolidation
	The accompanying unaudited condensed consolidated financial statements have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC"). Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles ("GAAP") in the United States of America have been condensed or omitted in accordance with these rules and regulations. The accompanying condensed consolidated balance sheet as of February 2, 2013 has been derived from the Company's audited financial statements for the fiscal year ended February 2, 2013. The information furnished in the interim condensed consolidated financial statements includes normal recurring accruals and reflects all adjustments which, in the opinion of management, are necessary for a fair presentation of these financial statements. Although management believes the disclosures and information presented are adequate, these interim condensed consolidated financial statements should be read in conjunction with the Company’s most recent audited financial statements and notes thereto included in its annual report on Form 10-K for the fiscal year ended February 2, 2013. Operating results for the nine-month period ended November 2, 2013 are not necessarily indicative of the results that may be expected for the fiscal year ending February 1, 2014.
	The accompanying condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. Intercompany accounts and transactions have been eliminated in consolidation.
	Fiscal Year
	The Company's fiscal year ends on the Saturday nearest to January 31. References to years in this report relate to fiscal years, rather than to calendar years. The Company’s most recently completed fiscal year, fiscal 2012, ended on February 2, 2013, and consisted of 53 weeks. Fiscal 2013 will end on February 1, 2014, and will contain 52 weeks. The quarters ended November 2, 2013 and October 27, 2012 each consisted of 13 weeks.

Fair_Value_Measurements

Fair Value Measurements	9 Months Ended
	Nov. 02, 2013
Fair Value Measurements [Abstract]	'
Fair Value Measurements	'
	Fair Value Measurements
	GAAP utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The fair value hierarchy gives the highest priority to observable quoted prices (unadjusted) in active markets for identical assets (Level 1 measurement), then priority to quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments in markets that are not active and model-based valuation techniques for which all significant assumptions are observable in the market (Level 2 measurement) and the lowest priority to unobservable inputs (Level 3 measurement).
	As of November 2, 2013 and February 2, 2013, the Company had $2,100,000 in Level 2 investments in the form of bank certificates of deposit which are used as cash collateral for the issuance of commercial and standby letters of credit. The Company's investments in certificates of deposits were measured using inputs based upon quoted prices for similar instruments in active markets and, therefore, were classified as Level 2 investments. As of November 2, 2013 and February 2, 2013, the Company also had a long-term variable rate bank credit loan with a carrying value of $38,000,000. The fair values of the variable rate bank loan approximates and is based on its carrying value. The Company has no Level 3 cash investments that use significant unobservable inputs.

Intangible_Assets

Intangible Assets

9 Months Ended

Nov. 02, 2013

Intangible Assets [Abstract]

'

Intangible Assets

'

Intangible Assets

Intangible assets in the accompanying consolidated balance sheets consisted of the following:

Weighted

November 2, 2013

February 2, 2013

Average

Life

(Years)

Gross

Accumulated

Gross

Accumulated

Carrying

Amortization

Carrying

Amortization

Amount

Amount

Finite-lived intangible assets:

NBCU trademark license - second renewal

0.25

$

6,830,000

$

(5,831,000

)

$

6,830,000

$

(2,833,000

)

Indefinite-lived intangible assets:

FCC broadcast license

$

12,000,000

$

12,000,000

The Company annually reviews its FCC television broadcast license for impairment in the fourth quarter, or more frequently if an impairment indicator is present. As of November 2, 2013 and February 2, 2013, the Company had an intangible FCC broadcasting license asset with a carrying value and fair value of $12,000,000. The Company estimates the fair value of its FCC television broadcast license primarily by using income-based discounted cash flow models with the assistance of an independent outside fair value consultant. The discounted cash flow models utilize a range of assumptions including revenues, operating profit margin, projected capital expenditures and an unobservable discount rate of 10%. The Company concluded that the inputs used in its intangible FCC broadcasting license asset valuation at February 2, 2013 are Level 3 inputs related to this valuation. The Company also considers comparable asset market and sales data for recent comparable market transactions for standalone television broadcasting stations to assist in determining fair value.

During the Company's annual fiscal 2012 fair value assessment and utilizing independent market data, assumptions in the Company's discounted cash flow models reflected declines in independent television station industry revenues and operating margins due to television station rating declines and reduced advertising purchases on local broadcast television stations. As a result, cash flows from our discounted cash flow model did not support recovery of the asset's carrying value and the Company recorded an $11.1 million non-cash impairment charge in the fourth quarter of fiscal 2012.

While the Company believes that its estimates and assumptions regarding the valuation of the license are reasonable, different assumptions or future events could materially affect its valuation. In addition, due to the illiquid nature of this asset, the Company's valuation for this license could be materially different if it were to decide to sell it in the short term which, upon revaluation, could result in a future impairment of this asset.

On May 11, 2012, the Company amended its trademark license agreement for the use of the ShopNBC brand name with NBCU, extending the term of the license agreement through January 2014. As consideration for the amendment, the Company paid NBCU $4,000,000 upon execution and paid an additional $2,830,000 on May 15, 2013. NBCU has the right to terminate the trademark license agreement if the Company were to be in default on its Credit Facility (as defined below), unless waived or cured within 90 days of default, or if unrestricted cash plus credit availability on the Credit Facility were to fall below $8 million.

On May 22, 2013, the Company announced its intention to rebrand its 24-hour television shopping network and its companion e-commerce internet website from ShopNBC and ShopNBC.com to ShopHQ and ShopHQ.com, respectively, to reinforce its positioning as the shopping headquarters for its customers. Customers and viewers began to see the new ShopHQ brand name and logo across television, online, mobile and social platforms immediately with a gradual transition to the new brand and new Internet URL to be completed over the balance of the fiscal year.

Amortization expense related to the NBCU trademark license was $999,000 and $2,998,000, respectively, for the three and nine month periods ended November 2, 2013 and $1,000,000 and $3,048,000, respectively, for the three and nine month periods ended October 27, 2012. Estimated amortization expense for fiscal 2013 will be approximately $3,997,000.

Credit_Agreements

Credit Agreements	3 Months Ended
	Apr. 28, 2012
Term Loan Credit Agreement [Abstract]	'
Credit Agreements	'
	Credit Agreement
	On February 9, 2012 the Company entered into a credit and security agreement (the "Credit Facility") with PNC Bank, N.A. ("PNC"), a member of The PNC Financial Services Group, Inc., as lender and agent. On May 1, 2013, the Company amended its Credit Facility with PNC increasing the size of the facility to $50 million and further made an additional amendment to the Credit Facility during our fiscal 2013 second quarter. The Credit Facility, as amended, also has a new five-year maturity and continues to bear interest at LIBOR plus 3% per annum. Subject to certain conditions, the Credit Facility also provides for the issuance of letters of credit in an aggregate amount up to $6 million which, upon issuance, would be deemed advances under the Credit Facility. Remaining capacity under the amended Credit Facility, $12 million as of November 2, 2013, provides liquidity for working capital and general corporate purposes. Borrowings under the Credit Facility mature in May 2018.
	Maximum borrowings under the Credit Facility are equal to the lesser of $50 million or a calculated borrowing base comprised of eligible accounts receivable and eligible inventory. The Credit Facility is secured by substantially all of the Company’s personal property, as well as the Company’s real properties located in Eden Prairie, Minnesota and Bowling Green, Kentucky. Under certain circumstances, the borrowing base may be adjusted if there were to be a significant deterioration in value of the Company’s accounts receivable and inventory. The Credit Facility is subject to mandatory prepayment in certain circumstances. In addition, if the total Credit Facility is terminated prior to maturity, the Company would be required to pay an early termination fee of 3% of the total Credit Facility if terminated in year one; 1% if terminated in year two; 0.5% if terminated in year three; and no fee if terminated in years four or five. Borrowings under the Credit Facility mature and are payable in May 2018. Interest expense recorded under the Credit Facility for the three and nine month periods ended November 2, 2013 was $355,000 and $1,081,000, respectively and $379,000 and $1,104,000, respectively for the three and nine month periods ended October 27, 2012.
	The Credit Facility contains customary covenants and conditions, including, among other things, maintaining a minimum of unrestricted cash plus facility availability of $6 million at all times and limiting annual capital expenditures. Certain financial covenants including minimum EBITDA levels (as defined in the Credit Facility) and a minimum fixed charge coverage ratio become applicable only if unrestricted cash plus facility availability falls below $12 million or upon an event of default. In addition, the Credit Facility places restrictions on the Company’s ability to incur additional indebtedness or prepay existing indebtedness, to create liens or other encumbrances, to sell or otherwise dispose of assets, to merge or consolidate with other entities, and to make certain restricted payments, including payments of dividends to common shareholders. As of November 2, 2013, the Company was in compliance with the applicable covenants of the Credit Facility.
	Costs incurred to obtain the amendment to the Credit Facility of approximately $275,000 and unamortized costs incurred to obtain the original Credit Facility totaling $466,000 have been capitalized and are being expensed as additional interest over the new five-year term of the Credit Facility. In connection with a previous term loan refinancing, the Company was required to pay an early termination fee of $500,000 which was recorded as a loss on debt extinguishment in the accompanying statement of operations for the first quarter of fiscal 2012. Additionally, the Company recorded an additional non-cash interest charge totaling $2.3 million in the first quarter of fiscal 2012 relating to the write-off of unamortized term loan financing costs.

Notes

(Notes)	9 Months Ended
	Nov. 02, 2013
Share-based Compensation [Abstract]	'
Disclosure of Compensation Related Costs, Share-based Payments [Text Block]	'
	-Based Compensation - Stock Option Awards
	Compensation is recognized for all share-based compensation arrangements by the Company. Share-based compensation expense for the third quarters of fiscal 2013 and fiscal 2012 related to stock option awards was $556,000 and $406,000, respectively. Share-based compensation expense for the first nine months of fiscal 2013 and fiscal 2012 related to stock option awards was $1,804,000 and $1,072,000, respectively. The Company has not recorded any income tax benefit from the exercise of stock options due to the uncertainty of realizing income tax benefits in the future.
	As of November 2, 2013, the Company had two omnibus stock plans for which stock awards can be currently granted: the 2011 Omnibus Incentive Plan that provides for the issuance of up to 6,000,000 shares of the Company's stock and the 2004 Omnibus Stock Plan (as amended and restated in fiscal 2006) that provides for the issuance of up to 4,000,000 shares of the Company's common stock. The 2001 Omnibus Stock Plan expired on June 21, 2011. These plans are administered by the human resources and compensation committee of the board of directors and provide for awards for employees, directors and consultants. All employees and directors of the Company and its affiliates are eligible to receive awards under the plans. The types of awards that may be granted under these plans include restricted and unrestricted stock, incentive and nonstatutory stock options, stock appreciation rights, performance units, and other stock-based awards. Incentive stock options may be granted to employees at such exercise prices as the human resources and compensation committee may determine but not less than 100% of the fair market value of the underlying stock as of the date of grant. No incentive stock option may be granted more than ten years after the effective date of the respective plan's inception or be exercisable more than ten years after the date of grant. Options granted to outside directors are nonstatutory stock options with an exercise price equal to 100% of the fair market value of the underlying stock as of the date of grant. With the exception of market-based options, options granted generally vest over three years in the case of employee stock options and vest immediately on the date of grant in the case of director options, and have contractual terms of ten years from the date of grant.
	The fair value of each time-based vesting option award is estimated on the date of grant using the Black-Scholes option pricing model that uses assumptions noted in the following table. Expected volatilities are based on the historical volatility of the Company's stock. Expected term is calculated using the simplified method taking into consideration the option's contractual life and vesting terms. The Company uses the simplified method in estimating its expected option term because it believes that historical exercise data cannot be accurately relied upon at this time to provide a reasonable basis for estimating an expected term due to the extreme volatility of its stock price and the resulting unpredictability of its stock option exercises. The risk-free interest rate for periods within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of grant. Expected dividend yields were not used in the fair value computations as the Company has never declared or paid dividends on its common stock and currently intends to retain earnings for use in operations.
		Fiscal 2013		Fiscal 2012
	Expected volatility	100%		97% - 98%
	Expected term (in years)	5 - 6 years		6 years
	Risk-free interest rate	1.1% - 1.8%		1.00%
	Market-Based Stock Option Awards
	On October 3, 2012, the Company granted 2,125,000 non-qualified market-based stock options to its executive officers as part of the Company's long-term executive compensation program. The options were granted with an exercise price of $4.00 and each option will become exercisable in three tranches, as follows, on the dates when the Company's average closing stock price for 20 consecutive trading days equals or exceeds the following prices: Tranche 1 (50% of the shares subject to the option at $6.00 per share); Tranche 2 (25% at $8.00 per share); and Tranche 3 (25% at $10.00 per share). On August 14, 2013, 50% of this stock option grant (Tranche 1) vested and as a result, the vesting of the second and third tranches can occur any time on or before the fifth anniversary of the grant date. Net shares issued upon the exercise of these market-based stock options (after shares are potentially withheld to cover the exercise price and applicable withholding taxes) may not be sold for a period of one year from the date of exercise. As of November 2, 2013, all 2,125,000 market-based stock option awards were outstanding. The total grant date fair value was estimated to be $1,998,000 and is being amortized over the derived service periods for each tranche.
	Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions, which included a weighted average risk-free interest rate of 0.38%, a weighted average expected life of 3.3 years and an implied volatility of 78% and were as follows for each tranche:
		Fair Value		Derived Service
		(Per Share)		Period
	Tranche 1 ($6.00/share)	$0.93		15	months
	Tranche 2 ($8.00/share)	$0.95		20	months
	Tranche 3 ($10.00/share)	$0.95		24	months
	A summary of the status of the Company’s stock option activity as of November 2, 2013 and changes during the nine-months then ended is as follows:
		2011			Weighted		2004			Weighted			2001			Weighted			Other Non-			Weighted
		Incentive			Average		Incentive			Average			Incentive			Average			Qualified			Average
		Stock			Exercise		Stock			Exercise			Stock			Exercise			Stock			Exercise
		Option			Price		Option			Price			Option			Price			Options			Price
		Plan					Plan						Plan
	Balance outstanding,	2,500,000			$	3.73	2,098,000			$	6.23		1,169,000			$	5.88		525,000			$	4.12
	2-Feb-13
	Granted	120,000			$	3.61	50,000			$	3.73		—			$	—		—			$	—
	Exercised	(8,000	)		$	1.97	(10,000	)		$	2.36		(10,000	)		$	2.36		(25,000	)		$	1.69
	Forfeited or canceled	—			$	—	(2,000	)		$	10.41		(8,000	)		$	2.95		—			$	—
	Balance outstanding,	2,612,000			$	3.75	2,136,000			$	6.19		1,151,000			$	5.93		500,000			$	4.24
	2-Nov-13
	Options exercisable at	1,171,000			$	3.85	2,069,000			$	6.14		1,151,000			$	5.93		397,000			$	4.11
	2-Nov-13
	The following table summarizes information regarding stock options outstanding at November 2, 2013:
		Options Outstanding										Options Vested or Expected to Vest
	Option Type	Number of			Weighted		Weighted		Aggregate			Number of			Weighted			Weighted		Aggregate
		Shares			Average		Average		Intrinsic			Shares			Average			Average		Intrinsic
					Exercise		Remaining		Value						Exercise			Remaining		Value
					Price		Contractual								Price			Contractual
							Life											Life
							(Years)											(Years)
	2011 Incentive:	2,612,000			$	3.75	9		$	3,807,000		2,574,000			$	3.77		9		$	3,714,000
	2004 Incentive:	2,136,000			$	6.19	5.1		$	2,047,000		2,129,000			$	6.18		5.1		$	2,047,000
	2001 Incentive:	1,151,000			$	5.93	4.7		$	1,142,000		1,148,000			$	5.92		4.7		$	1,142,000
	Non-Qualified:	500,000			$	4.24	6.7		$	597,000		490,000			$	4.23		6.7		$	588,000
	The weighted average grant-date fair value of options granted in the first nine-months of fiscal 2013 and fiscal 2012 was $2.83 and $0.98, respectively. The total intrinsic value of options exercised during the first nine months of fiscal 2013 and fiscal 2012 was $148,000 and $91,000, respectively. As of November 2, 2013, total unrecognized compensation cost related to stock options was $1,439,000 and is expected to be recognized over a weighted average period of approximately 0.7 years.
	On November 25, 2013, subsequent to the November 2, 2013 balance sheet date, the Company granted 471,000 non-qualified stock options to its executive officers as part of the Company's long-term executive compensation program. The options were granted with an exercise price of $5.57 and each option will vest in three equal annual installments beginning November 25, 2014. The aggregate market value of the stock options at the date of the award was $2,080,000 and will be amortized as compensation expense over the three-year vesting period.

Restricted_Stock_Notes

Restricted Stock (Notes)	9 Months Ended
	Nov. 02, 2013
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
Restricted Stock	'
	Restricted Stock
	Compensation expense recorded for the third quarter of fiscal 2013 and fiscal 2012 relating to restricted stock grants was $162,000 and $319,000, respectively. Compensation expense recorded in the first nine-months of fiscal 2013 and fiscal 2012 relating to restricted stock grants was $564,000 and $1,331,000, respectively. As of November 2, 2013, there was $289,000 of total unrecognized compensation cost related to non-vested restricted stock granted. That cost is expected to be recognized over a weighted average period of 0.5 years. The total fair value of restricted stock vested during the first nine-months of fiscal 2013 and fiscal 2012 was $2,036,000 and $598,000, respectively.
	On June 19, 2013, the Company granted a total of 44,000 shares of restricted stock to six non-management board members as part of the Company's annual director compensation program. Each restricted stock award vests on the day immediately preceding the next annual meeting of shareholders following the date of grant. The aggregate market value of the restricted stock at the date of the award was $228,000 and is being amortized as director compensation expense over the twelve-month vesting period.
	On October 3, 2012, the Company granted 300,000 shares of market-based restricted stock to certain key employees as part of the Company's long-term incentive program. Each restricted stock award will vest in three tranches, as follows, on the dates when the Company's average closing stock price for 20 consecutive trading days equals or exceeds the following prices: Tranche 1 (50% of the shares subject to the award at $6.00 per share); Tranche 2 (25% at $8.00 per share); and Tranche 3 (25% at $10.00 per share). On August 14, 2013, 50% of this restricted stock grant (Tranche 1) vested and as a result, the vesting of the second and third tranches can occur any time on or before the fifth anniversary of the grant date. Net shares received upon the vesting of these market-based stock restricted awards (after shares are potentially withheld to cover applicable withholding taxes) may not be sold for a period of one year from the date of vesting. As of November 2, 2013, 150,000 market-based restricted stock awards were outstanding. The total grant date fair value was estimated to be $425,000 and is being amortized over the derived service periods for each tranche.
	Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions, which included a weighted average risk-free interest rate of 0.32%, a weighted average expected life of 2.8 years and an implied volatility of 78% and were as follows for each tranche:
		Fair Value		Derived Service
		(Per Share)		Period
	Tranche 1 ($6.00/share)	$1.48		15	months
	Tranche 2 ($8.00/share)	$1.39		20	months
	Tranche 3 ($10.00/share)	$1.31		24	months
	On June 13, 2012, the Company granted a total of 50,000 shares of restricted stock to five non-management board members as part of the Company's annual director compensation program. These restricted stock awards vested on June 18, 2013. The aggregate market value of the restricted stock at the date of the award was $85,000 and was amortized as director compensation expense over the twelve-month vesting period.
	On November 18, 2011, the Company granted a total of 453,000 shares of restricted stock to employees. The restricted stock vests in two equal annual installments beginning November 18, 2012 and ending November 18, 2013. The aggregate market value of the restricted stock at the date of the award was $816,000 and is being amortized as compensation expense over the one and two-year vesting periods.
	A summary of the status of the Company’s non-vested restricted stock activity as of November 2, 2013 and changes during the nine-month period then ended is as follows:
		Shares			Weighted
					Average
					Grant Date
					Fair Value
	Non-vested outstanding, February 2, 2013	772,000			$3.00
	Granted	44,000			$5.15
	Vested	(443,000	)		$4.04
	Forfeited	(17,000	)		$2.02
	Non-vested outstanding, November 2, 2013	356,000			$2.02
	On November 25, 2013, subsequent to the November 2, 2013 balance sheet date, the Company granted a total of 436,000 shares of restricted stock to certain key employees as part of the Company's long-term incentive program. The restricted stock will vest in three equal annual installments beginning November 25, 2014. The aggregate market value of the restricted stock at the date of the award was $2,426,000 and will be amortized as compensation expense over the three-year vesting period.

Net_Income_Loss_Per_Common_Sha

Net Income (Loss) Per Common Share (Notes)	9 Months Ended
	Nov. 02, 2013
Earnings Per Share [Abstract]	'
Net Income (Loss) Per Common Share	'
	Net Loss Per Common Share
	Basic net loss per share is computed by dividing reported loss by the weighted average number of shares of common stock outstanding for the reported period. Diluted loss per share reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock of the Company during reported periods.
	A reconciliation of net loss per share calculations and the number of shares used in the calculation of basic loss per share and diluted loss per share is as follows:
		Three-Month Periods Ended						Nine-Month Periods Ended
		November 2,			October 27,			November 2,			October 27,
		2013			2012			2013			2012
	Net loss (a)	$	(1,217,000	)	$	(3,675,000	)	$	(993,000	)	$	(16,259,000	)
	Weighted average number of shares of common stock outstanding — Basic	49,604,860			48,931,464			49,412,646			48,807,749
	Dilutive effect of stock options, non-vested shares and warrants (b)	—			—			—			—
	Weighted average number of shares of common stock outstanding — Diluted	49,604,860			48,931,464			49,412,646			48,807,749
	Net loss per common share	$	(0.02	)	$	(0.08	)	$	(0.02	)	$	(0.33	)
	Net loss per common share — assuming dilution	$	(0.02	)	$	(0.08	)	$	(0.02	)	$	(0.33	)
	(a) The net loss for the nine-month period ended November 2, 2013 includes costs related to an activist shareholder response of $344,000. The net loss for the nine-month period ended October 27, 2012 includes a loss on debt extinguishment charge totaling $500,000 incurred during the first quarter of fiscal 2012.
	(b) For the three-month periods ended November 2, 2013 and October 27, 2012, approximately 6,475,000 and 4,233,000, respectively, incremental in-the-money potentially dilutive common share options and warrants have been excluded from the computation of diluted earnings per share, as the effect of their inclusion would be antidilutive. For the nine-month periods ended November 2, 2013 and October 27, 2012, approximately 6,010,000 and 3,838,000 incremental in-the-money potentially dilutive common share stock options and warrants have been excluded from the computation of diluted loss per share, as the effect of their inclusion would be antidilutive.

Business_Segments_and_Sales_by

Business Segments and Sales by Product Group	9 Months Ended
	Nov. 02, 2013
Segment Reporting [Abstract]	'
Business Segments and Sales by Product Group	'
	Business Segments and Sales by Product Group
	The Company has only one reporting segment, which encompasses multichannel electronic retailing. The Company markets, sells and distributes its products to consumers primarily through television and online via its ShopHQ website. The chief operating decision maker is the Chief Executive Officer of the Company.
	Information on net sales by significant product groups are as follows (in thousands):
		Three-Month Periods Ended				Nine-Month Periods Ended
		November 2,		October 27,		November 2,		October 27,
		2013		2012		2013		2012
	Jewelry & Watches	$	58,868	$	63,975	$	190,135	$	204,388
	Home & Consumer Electronics	39,485		35,056		119,460		94,782
	Beauty, Health & Fitness	18,919		19,558		54,056		54,008
	Fashion & Accessories	16,355		8,995		44,781		28,796
	All other (primarily shipping & handling revenue)	13,691		10,008		38,804		27,346
	Total	$	147,318	$	137,592	$	447,236	$	409,320

Income_Taxes

Income Taxes	9 Months Ended
	Nov. 02, 2013
Income Tax Disclosure [Abstract]	'
Income Taxes	'
	Income Taxes
	At February 2, 2013, the Company had federal net operating loss carryforwards ("NOLs") of approximately $300 million, and state NOL's of approximately $128 million which are available to offset future taxable income.  The Company's federal NOLs expire in varying amounts each year from 2023 through 2033 in accordance with applicable federal tax regulations and the timing of when the NOLs were incurred.  In the first quarter of fiscal 2011, the Company had a change in ownership (as defined in Section 382 of the Internal Revenue Code) as a result of the issuance of common stock coupled with the redemption of all the Series B Preferred Stock held by GE Equity.  Sections 382 and 383 limit the annual utilization of certain tax attributes, including NOL carryforwards, incurred prior to a change in ownership. The limitations imposed by Sections 382 and 383 are not expected to impair the Company's ability to fully realize its NOLs; however, the annual usage of NOLs incurred prior to the change in ownership will be limited.  The Company currently has recorded a full valuation allowance for its net deferred tax assets.  The ultimate realization of these deferred tax assets and related limitations depend on the ability of the Company to generate sufficient taxable income in the future, as well as the timing of such income.
	For the third quarter and nine months ended November 2, 2013, the income tax provision included a non-cash tax charge of approximately $290,000 and $870,000, respectively, relating to changes in our long-term deferred tax liability related to the tax amortization of the Company's indefinite-lived intangible FCC license asset that is not available to offset existing deferred tax assets in determining changes to our income tax valuation allowance. The Company expects the continued tax amortization of its indefinite-lived intangible asset and resulting book versus tax asset carrying value difference to result in approximately $290,000 of additional non-cash income tax expense over the remainder of fiscal 2013.

Litigation

Litigation	9 Months Ended
	Nov. 02, 2013
Litigation [Abstract]	'
Litigation	'
	Litigation
	The Company is involved from time to time in various claims and lawsuits in the ordinary course of business. In the opinion of management, the claims and suits individually and in the aggregate will not have a material adverse effect on the Company’s operations or consolidated financial statements.
	In the third quarter of fiscal 2009, the U.S. Customs and Border Protection agency commenced an investigation into an undervaluation and corresponding underpayment of the customs duty owed by one of the Company's vendors relating to a particular shipment of goods to the Company. After a lengthy investigation, the vendor was criminally charged and recently pleaded guilty in federal court to using fraudulent invoices to defraud U.S. Customs of duties. After the vendor refused a request to indemnify the Company for its risk, in December 2009, the Company commenced litigation against the vendor in the U.S. District Court of Minnesota for breach of contract. The vendor then filed counterclaims for payments it claimed were owed by the Company. The case was favorably settled by the parties on November 5, 2013 with this vendor paying all of the Company's attorneys' fees and costs and the Company paying only undisputed amounts owed to the vendor. We anticipate the case will be dismissed by the court in the near future.

Related_Party_Transactions

Related Party Transactions	9 Months Ended
	Nov. 02, 2013
Related Party Transactions [Abstract]	'
Related Party Transactions	'
	Related Party Transactions
	Relationship with Creative Commerce and International Commerce
	The Company entered into marketing agreements with Creative Commerce and its subsidiary, International Commerce Agency, LLC ("International Commerce"), under which Creative Commerce and International Commerce agreed to provide vendor sourcing and retailing consulting services to the Company. Edwin Garrubbo, who was formerly a member of the Company's Board of Directors, is the majority owner of both Creative Commerce and International Commerce. The Company paid Creative Commerce and International Commerce approximately $652,000 during the nine-month period ended October 27, 2012 relating to these services. Mr. Garrubbo has not been a director of the Company since June 13, 2012.
	Relationship with GE Equity and NBCU
	In January 2011, General Electric Company ("GE") consummated a transaction with Comcast Corporation ("Comcast") pursuant to which GE contributed all of its holdings in NBCU to NBCUniversal, LLC, a newly formed entity beneficially owned 51% by Comcast and 49% by GE. As a result of that transaction, NBCU is now a wholly owned subsidiary of NBCUniversal, LLC. In March 2013, GE sold its remaining 49% common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in February 2013. As of November 2, 2013, the direct equity ownership of GE Equity in the Company consists of warrants to purchase up to 6,000,000 shares of common stock and the direct ownership of NBCU in the Company consists of 7,141,849 shares of common stock. The Company has a significant cable distribution agreement with Comcast and believes that the terms of this agreement are comparable to those with other cable system operators.
	In connection with the January 2011 transfer of its ownership in NBCU to NBCUniversal, LLC, GE also agreed with Comcast that, for so long as GE Equity is entitled to appoint two members of our board of directors, NBCU will be entitled to retain a board seat provided that NBCU beneficially owns at least 5% of our adjusted outstanding common stock. Furthermore, GE agreed to obtain the consent of NBCU prior to consenting to our adoption of any shareholders rights plan or certain other actions that would impede or restrict the ability of NBCU to acquire or dispose of shares of our voting stock or taking any action that would result in NBCU being deemed to be in violation of the Federal Communications Commission multiple ownership regulations. For additional information regarding the Company's arrangements with Comcast, GE, GE Equity and NBCU, see the Company's definitive Proxy Statement on Schedule 14A, filed with the SEC on May 9, 2013.
	On May 11, 2012, the Company amended its trademark license agreement for the use of the ShopNBC brand name with NBCU, extending the term of the license agreement through January 2014. As consideration for the amendment, the Company paid NBCU $4,000,000 upon execution and paid an additional $2,830,000 on May 15, 2013.

Basis_of_Financial_Statement_P1

Basis of Financial Statement Presentation (Policies)	9 Months Ended
	Nov. 02, 2013
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'
Fiscal Year	'
	Fiscal Year
	The Company's fiscal year ends on the Saturday nearest to January 31. References to years in this report relate to fiscal years, rather than to calendar years. The Company’s most recently completed fiscal year, fiscal 2012, ended on February 2, 2013, and consisted of 53 weeks. Fiscal 2013 will end on February 1, 2014, and will contain 52 weeks.

Intangible_Assets_Tables

Intangible Assets (Tables)

9 Months Ended

Nov. 02, 2013

Intangible Assets [Abstract]

'

Schedule of Finite-lived and Infinite-lived Intangible Asset [Table Text Block]

'

Intangible assets in the accompanying consolidated balance sheets consisted of the following:

Weighted

November 2, 2013

February 2, 2013

Average

Life

(Years)

Gross

Accumulated

Gross

Accumulated

Carrying

Amortization

Carrying

Amortization

Amount

Amount

Finite-lived intangible assets:

NBCU trademark license - second renewal

0.25

$

6,830,000

$

(5,831,000

)

$

6,830,000

$

(2,833,000

)

Indefinite-lived intangible assets:

FCC broadcast license

$

12,000,000

$

12,000,000

Tables

(Tables)	9 Months Ended
	Nov. 02, 2013
Outstanding Options [Abstract]	'
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]	'
	Expected dividend yields were not used in the fair value computations as the Company has never declared or paid dividends on its common stock and currently intends to retain earnings for use in operations.
		Fiscal 2013		Fiscal 2012
	Expected volatility	100%		97% - 98%
	Expected term (in years)	5 - 6 years		6 years
	Risk-free interest rate	1.1% - 1.8%		1.00%
2012 Market Grant [Table Text Block]	'
	Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions, which included a weighted average risk-free interest rate of 0.38%, a weighted average expected life of 3.3 years and an implied volatility of 78% and were as follows for each tranche:
		Fair Value		Derived Service
		(Per Share)		Period
	Tranche 1 ($6.00/share)	$0.93		15	months
	Tranche 2 ($8.00/share)	$0.95		20	months
	Tranche 3 ($10.00/share)	$0.95		24	months
Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block]	'
	A summary of the status of the Company’s stock option activity as of November 2, 2013 and changes during the nine-months then ended is as follows:
		2011			Weighted		2004			Weighted			2001			Weighted			Other Non-			Weighted
		Incentive			Average		Incentive			Average			Incentive			Average			Qualified			Average
		Stock			Exercise		Stock			Exercise			Stock			Exercise			Stock			Exercise
		Option			Price		Option			Price			Option			Price			Options			Price
		Plan					Plan						Plan
	Balance outstanding,	2,500,000			$	3.73	2,098,000			$	6.23		1,169,000			$	5.88		525,000			$	4.12
	2-Feb-13
	Granted	120,000			$	3.61	50,000			$	3.73		—			$	—		—			$	—
	Exercised	(8,000	)		$	1.97	(10,000	)		$	2.36		(10,000	)		$	2.36		(25,000	)		$	1.69
	Forfeited or canceled	—			$	—	(2,000	)		$	10.41		(8,000	)		$	2.95		—			$	—
	Balance outstanding,	2,612,000			$	3.75	2,136,000			$	6.19		1,151,000			$	5.93		500,000			$	4.24
	2-Nov-13
	Options exercisable at	1,171,000			$	3.85	2,069,000			$	6.14		1,151,000			$	5.93		397,000			$	4.11
	2-Nov-13
Schedule of Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding [Table Text Block]	'
	The following table summarizes information regarding stock options outstanding at November 2, 2013:
		Options Outstanding										Options Vested or Expected to Vest
	Option Type	Number of			Weighted		Weighted		Aggregate			Number of			Weighted			Weighted		Aggregate
		Shares			Average		Average		Intrinsic			Shares			Average			Average		Intrinsic
					Exercise		Remaining		Value						Exercise			Remaining		Value
					Price		Contractual								Price			Contractual
							Life											Life
							(Years)											(Years)
	2011 Incentive:	2,612,000			$	3.75	9		$	3,807,000		2,574,000			$	3.77		9		$	3,714,000
	2004 Incentive:	2,136,000			$	6.19	5.1		$	2,047,000		2,129,000			$	6.18		5.1		$	2,047,000
	2001 Incentive:	1,151,000			$	5.93	4.7		$	1,142,000		1,148,000			$	5.92		4.7		$	1,142,000
	Non-Qualified:	500,000			$	4.24	6.7		$	597,000		490,000			$	4.23		6.7		$	588,000

Restricted_Stock_Tables

Restricted Stock (Tables)	9 Months Ended
	Nov. 02, 2013
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
Schedule of Restricted Stock Fair Value [Table Text Block]	'
	Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions, which included a weighted average risk-free interest rate of 0.32%, a weighted average expected life of 2.8 years and an implied volatility of 78% and were as follows for each tranche:
		Fair Value		Derived Service
		(Per Share)		Period
	Tranche 1 ($6.00/share)	$1.48		15	months
	Tranche 2 ($8.00/share)	$1.39		20	months
	Tranche 3 ($10.00/share)	$1.31		24	months
Schedule of Non-vested Restricted Stock Activity [Table Text Block]	'
	A summary of the status of the Company’s non-vested restricted stock activity as of November 2, 2013 and changes during the nine-month period then ended is as follows:
		Shares			Weighted
					Average
					Grant Date
					Fair Value
	Non-vested outstanding, February 2, 2013	772,000			$3.00
	Granted	44,000			$5.15
	Vested	(443,000	)		$4.04
	Forfeited	(17,000	)		$2.02
	Non-vested outstanding, November 2, 2013	356,000			$2.02

Net_Income_Loss_Per_Common_Sha1

Net Income (Loss) Per Common Share (Tables)	9 Months Ended
	Nov. 02, 2013
Earnings Per Share [Abstract]	'
Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]	'
	A reconciliation of net loss per share calculations and the number of shares used in the calculation of basic loss per share and diluted loss per share is as follows:
		Three-Month Periods Ended						Nine-Month Periods Ended
		November 2,			October 27,			November 2,			October 27,
		2013			2012			2013			2012
	Net loss (a)	$	(1,217,000	)	$	(3,675,000	)	$	(993,000	)	$	(16,259,000	)
	Weighted average number of shares of common stock outstanding — Basic	49,604,860			48,931,464			49,412,646			48,807,749
	Dilutive effect of stock options, non-vested shares and warrants (b)	—			—			—			—
	Weighted average number of shares of common stock outstanding — Diluted	49,604,860			48,931,464			49,412,646			48,807,749
	Net loss per common share	$	(0.02	)	$	(0.08	)	$	(0.02	)	$	(0.33	)
	Net loss per common share — assuming dilution	$	(0.02	)	$	(0.08	)	$	(0.02	)	$	(0.33	)
	(a) The net loss for the nine-month period ended November 2, 2013 includes costs related to an activist shareholder response of $344,000. The net loss for the nine-month period ended October 27, 2012 includes a loss on debt extinguishment charge totaling $500,000 incurred during the first quarter of fiscal 2012.
	(b) For the three-month periods ended November 2, 2013 and October 27, 2012, approximately 6,475,000 and 4,233,000, respectively, incremental in-the-money potentially dilutive common share options and warrants have been excluded from the computation of diluted earnings per share, as the effect of their inclusion would be antidilutive. For the nine-month periods ended November 2, 2013 and October 27, 2012, approximately 6,010,000 and 3,838,000 incremental in-the-money potentially dilutive common share stock options and warrants have been excluded from the computation of diluted loss per share, as the effect of their inclusion would be antidilutive.

Business_Segments_and_Sales_by1

Business Segments and Sales by Product Group (Tables)	9 Months Ended
	Nov. 02, 2013
Segment Reporting [Abstract]	'
Revenue from External Customers by Products and Services [Table Text Block]	'
	Information on net sales by significant product groups are as follows (in thousands):
		Three-Month Periods Ended				Nine-Month Periods Ended
		November 2,		October 27,		November 2,		October 27,
		2013		2012		2013		2012
	Jewelry & Watches	$	58,868	$	63,975	$	190,135	$	204,388
	Home & Consumer Electronics	39,485		35,056		119,460		94,782
	Beauty, Health & Fitness	18,919		19,558		54,056		54,008
	Fashion & Accessories	16,355		8,995		44,781		28,796
	All other (primarily shipping & handling revenue)	13,691		10,008		38,804		27,346
	Total	$	147,318	$	137,592	$	447,236	$	409,320

General_Details

General (Details)	9 Months Ended
	Nov. 02, 2013
	Households
General [Abstract]	'
Household Broadcast Penetration, Number of Households	87,000,000

Basis_of_Financial_Statement_P2

Basis of Financial Statement Presentation (Details)	3 Months Ended		12 Months Ended
	Nov. 02, 2013	Oct. 27, 2012	Feb. 01, 2014	Feb. 02, 2013
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'	'	'	'
Number of Weeks in Fiscal Year, Minimum	'	'	'364 days	'
Number of Weeks in Fiscal Year, Maximum	'	'	'	'371 days
Number Of Weeks In Fiscal Period	'P13W	'P13W	'	'

Fair_Value_Measurements_Detail

Fair Value Measurements (Details) (USD $)	9 Months Ended
	Nov. 02, 2013	Feb. 02, 2013
Fair Value, Option, Quantitative Disclosures [Line Items]	'	'
Restricted Cash and Investments, Current	$2,100,000	$2,100,000
Long-term Line of Credit, Noncurrent	38,000,000	38,000,000
Indefinite-Lived License Agreements	12,000,000	12,000,000
Fair Value Inputs, Discount Rate	10.00%	'
Operating and Broadcast Rights [Member]	'	'
Fair Value, Option, Quantitative Disclosures [Line Items]	'	'
Indefinite-Lived License Agreements	$12,000,000	$12,000,000

Intangible_Assets_Details

Intangible Assets (Details) (USD $)

0 Months Ended

3 Months Ended

9 Months Ended

12 Months Ended

3 Months Ended

9 Months Ended

16-May-13

12-May-12

Nov. 02, 2013

Oct. 27, 2012

Nov. 02, 2013

Oct. 27, 2012

Feb. 02, 2013

Feb. 01, 2014

Feb. 02, 2013

Nov. 02, 2013

Nov. 02, 2013

Feb. 02, 2013

Operating and Broadcast Rights [Member]

Operating and Broadcast Rights [Member]

Second Renewal of Licensing Agreements [Member]

Second Renewal of Licensing Agreements [Member]

Finite-Lived Intangible Assets [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

Finite-Lived Intangible Assets, Weighted-Average Useful Life

'

'

'

'

'

'

'

'

'

'

'0 years 3 months

'

Finite-Lived Intangible Assets, Gross

'

'

'

'

'

'

'

'

'

'

$6,830,000

$6,830,000

Finite-Lived Intangible Assets, Accumulated Amortization

'

'

'

'

'

'

'

'

'

'

-5,831,000

-2,833,000

Indefinite-Lived License Agreements

'

'

12,000,000

'

12,000,000

'

12,000,000

'

12,000,000

12,000,000

'

'

Impairment of Intangible Assets (Excluding Goodwill)

'

'

'

'

'

'

'

'

11,100,000

'

'

'

Payments to Acquire Intangible Assets

2,830,000

4,000,000

'

'

2,830,000

4,000,000

'

'

'

'

'

'

License Agreement Covenant, Minimum Unrestricted Cash Plus Available Credit

'

'

8,000,000

'

'

'

'

'

'

'

'

'

Amortization of Intangible Assets

'

'

999,000

1,000,000

2,998,000

'

3,048,000

'

'

'

'

'

Future Amortization Expense, Remainder of Fiscal Year

'

'

'

'

'

'

'

$3,997,000

'

'

'

'

Credit_Agreements_Details

Credit Agreements (Details) (USD $)

3 Months Ended

9 Months Ended

0 Months Ended

3 Months Ended

9 Months Ended

3 Months Ended

0 Months Ended

Nov. 02, 2013

Oct. 27, 2012

Nov. 02, 2013

Oct. 27, 2012

1-May-13

Nov. 02, 2013

Oct. 27, 2012

Nov. 02, 2013

Oct. 27, 2012

Feb. 09, 2012

Oct. 27, 2012

Apr. 28, 2012

1-May-13

1-May-13

1-May-13

1-May-13

2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]

2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]

2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]

2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]

2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]

2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]

2010 Credit Agreement - Crystal Financial, LLC [Member]

2010 Credit Agreement - Crystal Financial, LLC [Member]

LIBOR [Member]

Year One [Member]

Year Two [Member]

Year Three [Member]

2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]

2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]

2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]

2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]

Debt Instrument [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Line of Credit Facility, Maximum Borrowing Capacity

'

'

'

'

$50,000,000

'

'

'

'

'

'

'

'

'

'

'

Debt Instrument, Maturity Date Range, End

'

'

'

'

'5 years

'

'

'

'

'

'

'

'

'

'

'

Debt Instrument, Basis Spread on Variable Rate

'

'

'

'

'

'

'

'

'

'

'

'

3.00%

'

'

'

Line of Credit Facility, Capacity Available for Trade Purchases

'

'

'

'

'

'

'

'

'

6,000,000

'

'

'

'

'

'

Line of Credit Facility, Remaining Borrowing Capacity

'

'

'

'

'

12,000,000

'

12,000,000

'

'

'

'

'

'

'

'

Debt Early Termination Fee

'

'

'

'

'

'

'

'

'

'

'

'

'

3.00%

1.00%

0.50%

Interest Expense, Debt

'

'

'

'

'

355,000

379,000

1,081,000

1,104,000

'

'

'

'

'

'

'

Debt Instrument, Covenant Compliance, Minimum Unrestricted Cash Requirement

'

'

'

'

'

6,000,000

'

6,000,000

'

'

'

'

'

'

'

'

Debt Instrument, Covenant Compliance, Minimum Unrestricted Cash Threshold for Additional Covenants

'

'

'

'

'

12,000,000

'

12,000,000

'

'

'

'

'

'

'

'

Deferred Finance Costs, Noncurrent, Net

'

'

'

'

0

'

'

'

'

0

'

'

'

'

'

'

Gains (Losses) on Extinguishment of Debt

0

0

0

-500,000

'

'

'

'

'

'

'

500,000

'

'

'

'

Write off of Deferred Debt Issuance Cost

'

'

'

'

'

'

'

'

'

'

$2,300,000

'

'

'

'

'

Stock_Grant_Volatility_Details

Stock Grant Volatility (Details)	9 Months Ended
	Nov. 02, 2013	Oct. 27, 2012
Share-based Compensation [Abstract]	'	'
Expected Volatility Rate, Minimum	100.00%	97.00%
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate, Maximum	100.00%	98.00%
Risk Free Interest Rate, Minimum	1.10%	1.00%
Risk Free Interest Rate, Maximum	1.80%	1.00%
Expected Term	'6 years	'6 years
Grant Term Limit	'10 years	'
Award Vesting Period	'3 years	'
Exercise Term Limit	'10 years	'

Stock_Option_Activity_Details

Stock Option Activity (Details) (USD $)	9 Months Ended		0 Months Ended		9 Months Ended
	Nov. 02, 2013	Oct. 27, 2012	Nov. 25, 2013	Oct. 03, 2012	Nov. 02, 2013	Nov. 02, 2013	Nov. 02, 2013	Nov. 02, 2013
			2011 Omnibus Incentive Plan [Member]	2011 Omnibus Incentive Plan [Member]	2011 Omnibus Incentive Plan [Member]	2004 Omnibus Incentive Stock Plan [Member]	2001 Omnibus Stock Plan [Member]	Stock Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]	'	'	'	'	'	'	'	'
Balance outstanding at beginning of period	'	'	'	'	2,500,000	2,098,000	1,169,000	525,000
Granted	'	'	471,000	'	120,000	50,000	0	0
Exercised	'	'	'	'	-8,000	-10,000	-10,000	-25,000
Forfeited or canceled	'	'	'	'	0	-2,000	-8,000	0
Balance outstanding at end of period	'	'	'	'	2,612,000	2,136,000	1,151,000	500,000
Options exercisable	'	'	'	'	1,171,000	2,069,000	1,151,000	397,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]	'	'	'	'	'	'	'	'
Balance outstanding at beginning of period, weighted average exercise price	'	'	'	'	$3.73	$6.23	$5.88	$4.12
Granted, weighted average grant date fair value	$2.83	$0.98	$5.57	$4	$3.61	$3.73	$0	$0
Exercised, weighted average exercise price	'	'	'	'	$1.97	$2.36	$2.36	$1.69
Forfeited or canceled, weighted average grant date fair value	'	'	'	'	$0	$10.41	$2.95	$0
Balance outstanding at end of period, weighted average exercise price	'	'	'	'	$3.75	$6.19	$5.93	$4.24
Options exercisable, weighted average exercise price	'	'	'	'	$3.85	$6.14	$5.93	$4.11

Outstanding_Stock_Options_Deta

Outstanding Stock Options (Details) (USD $)	9 Months Ended
	Nov. 02, 2013	Feb. 02, 2013
2011 Omnibus Incentive Plan [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Options outstanding	2,612,000	2,500,000
Options outstanding, weighted average exercise price	$3.75	$3.73
Options outstanding, weighted average remaining contractual term	'9 years	'
Options outstanding, aggregate intrinsic value	$3,807,000	'
Vested or expected to vest, outstanding	2,574,000	'
Vested or expected to vest, outstanding, weighted average exercise price	$3.77	'
Vested or expected to vest, outstanding, weighted average remaining contractual term	'9 years	'
Vested or expected to vest, outstanding, aggregate intrinsic value	3,714,000	'
2004 Omnibus Incentive Stock Plan [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Options outstanding	2,136,000	2,098,000
Options outstanding, weighted average exercise price	$6.19	$6.23
Options outstanding, weighted average remaining contractual term	'5 years 1 month 6 days	'
Options outstanding, aggregate intrinsic value	2,047,000	'
Vested or expected to vest, outstanding	2,129,000	'
Vested or expected to vest, outstanding, weighted average exercise price	$6.18	'
Vested or expected to vest, outstanding, weighted average remaining contractual term	'5 years 1 month 6 days	'
Vested or expected to vest, outstanding, aggregate intrinsic value	2,047,000	'
2001 Omnibus Stock Plan [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Options outstanding	1,151,000	1,169,000
Options outstanding, weighted average exercise price	$5.93	$5.88
Options outstanding, weighted average remaining contractual term	'4 years 8 months 12 days	'
Options outstanding, aggregate intrinsic value	1,142,000	'
Vested or expected to vest, outstanding	1,148,000	'
Vested or expected to vest, outstanding, weighted average exercise price	$5.92	'
Vested or expected to vest, outstanding, weighted average remaining contractual term	'4 years 8 months 12 days	'
Vested or expected to vest, outstanding, aggregate intrinsic value	1,142,000	'
Stock Option [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Options outstanding	500,000	525,000
Options outstanding, weighted average exercise price	$4.24	$4.12
Options outstanding, weighted average remaining contractual term	'6 years 8 months 12 days	'
Options outstanding, aggregate intrinsic value	597,000	'
Vested or expected to vest, outstanding	490,000	'
Vested or expected to vest, outstanding, weighted average exercise price	$4.23	'
Vested or expected to vest, outstanding, weighted average remaining contractual term	'6 years 8 months 12 days	'
Vested or expected to vest, outstanding, aggregate intrinsic value	$588,000	'

Narrative_Details

Narrative (Details) (USD $)

3 Months Ended

9 Months Ended

0 Months Ended

9 Months Ended

0 Months Ended

9 Months Ended

0 Months Ended

Nov. 02, 2013

Oct. 27, 2012

Nov. 02, 2013

Oct. 27, 2012

Nov. 02, 2013

Nov. 25, 2013

Oct. 03, 2012

Nov. 02, 2013

Oct. 03, 2012

Nov. 02, 2013

Jun. 19, 2013

Nov. 02, 2013

Minimum [Member]

2011 Omnibus Incentive Plan [Member]

2011 Omnibus Incentive Plan [Member]

2011 Omnibus Incentive Plan [Member]

Market Based Stock Options Awards [Member]

2004 Omnibus Incentive Stock Plan [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

Allocated Share-based Compensation Expense

$556,000

$406,000

$1,804,000

$1,072,000

'

'

'

'

'

'

'

'

Document Period End Date

'

'

2-Nov-13

'

'

'

'

'

'

'

'

'

Number of Omnibus Stock Plans

2

'

2

'

'

'

'

'

'

'

'

'

Number of shares authorized

'

'

'

'

'

'

'

6,000,000

'

4,000,000

'

'

Purchase price of common stock, percent

'

'

'

'

100.00%

'

'

'

'

'

'

'

Award Vesting Period

'

'

'3 years

'

'3 years

'

'

'

'

'

'12 months

'

Granted, weighted average grant date fair value

'

'

$2.83

$0.98

'

$5.57

$4

$3.61

'

$3.73

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Total Intrinsic Value

'

'

148,000

91,000

'

'

'

'

'

'

'

'

Unrecognized compensation cost related to non-vested awards

1,439,000

'

1,439,000

'

'

'

'

'

'

'

'

289,000

Period for recognition of unrecognized compensation cost

'

'

'0 years 8 months 12 days

'

'

'

'

'

'

'

'

'

Share-based Compensation Arrangement, Options, Grants in Period, Gross

'

'

'

'

'

471,000

'

120,000

2,125,000

50,000

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Options, Grant Date Market Value

'

'

'

'

'

$2,080,000

'

'

'

'

'

'

Market_Based_Stock_Option_Awar

Market Based Stock Option Awards (Details) (USD $)

3 Months Ended

9 Months Ended

0 Months Ended

9 Months Ended

0 Months Ended

0 Months Ended

3 Months Ended

9 Months Ended

0 Months Ended

Nov. 02, 2013

Oct. 27, 2012

Nov. 02, 2013

Oct. 27, 2012

Nov. 25, 2013

Oct. 03, 2012

Nov. 02, 2013

Feb. 02, 2013

Oct. 03, 2012

Nov. 02, 2013

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

Nov. 02, 2013

Oct. 27, 2012

Nov. 02, 2013

Oct. 27, 2012

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

2011 Omnibus Incentive Plan [Member]

2011 Omnibus Incentive Plan [Member]

2011 Omnibus Incentive Plan [Member]

2011 Omnibus Incentive Plan [Member]

Market Based Stock Options Awards [Member]

Market Based Stock Options Awards [Member]

Tranche 1 [Member]

Tranche 2 [Member]

Tranche 3 [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

tranche

Tranche 1 [Member]

Tranche 2 [Member]

Tranche 3 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share-based compensation

'

'

$2,368,000

$2,403,000

'

'

'

'

'

'

'

'

'

'

$162,000

$319,000

$564,000

$1,331,000

'

'

'

Allocated Share-based Compensation Expense

556,000

406,000

1,804,000

1,072,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Granted

'

'

'

'

471,000

'

120,000

'

2,125,000

'

'

'

'

'

'

'

'

'

'

'

'

Award vesting rights

'

'

'

'

'

'

'

'

'

'

'.5

'.25

'.25

'

'

'

'

'

'

'

'

Stock Option Plans, Exercise Price Range, Lower Range Limit

'

'

'

'

'

'

'

'

$6

'

'

$8

$10

'

'

'

'

'

'

'

'

Risk Free Interest Rate

'

'

'

'

'

0.38%

'

'

'

'

'

'

'

0.32%

'

'

'

'

'

'

'

Weighted average volatility rate

'

'

'

'

'

78.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Required Stock Option Holding Period

'

'

'

'

'

'1 year

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Options outstanding

'

'

'

'

'

'

2,612,000

2,500,000

'

2,125,000

'

'

'

'

'

'

'

'

'

'

'

Granted, weighted average grant date fair value

'

'

$2.83

$0.98

$5.57

$4

$3.61

'

'

'

$0.93

$0.95

$0.95

'

'

'

'

'

$1.48

$1.39

$1.31

Number of tranches

'

'

'

'

'

'

'

'

3

'

'

'

'

'

'

'

'

'

'

'

'

Number of consecutive trading days

'

'

'

'

'

'20 days

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Expected Term

'

'

'6 years

'6 years

'

'3 years 3 months 18 days

'

'

'

'

'15 months

'20 months

'24 months

'2 years 9 months 18 days

'

'

'

'

'15 months

'20 months

'24 months

Grant date fair value

'

'

'

'

'

'

'

'

$1,998,000

'

'

'

'

'

'

'

'

'

'

'

'

Restricted_Stock_Details

Restricted Stock (Details) (USD $)

0 Months Ended

3 Months Ended

9 Months Ended

Nov. 25, 2013

Jun. 19, 2013

Oct. 03, 2012

Jun. 14, 2012

Nov. 30, 2011

Nov. 02, 2013

Oct. 27, 2012

Nov. 02, 2013

Oct. 27, 2012

Feb. 02, 2013

Jun. 13, 2012

Nov. 18, 2011

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

Share-based compensation

'

'

'

'

'

'

'

$2,368,000

$2,403,000

'

'

'

Document Period End Date

'

'

'

'

'

'

'

2-Nov-13

'

'

'

'

Unrecognized compensation cost related to non-vested awards

'

'

'

'

'

1,439,000

'

1,439,000

'

'

'

'

Award Vesting Period

'

'

'

'

'

'

'

'3 years

'

'

'

'

Restricted Stock [Member]

'

'

'

'

'

'

'

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

Share-based compensation

'

'

'

'

'

162,000

319,000

564,000

1,331,000

'

'

'

Unrecognized compensation cost related to non-vested awards

'

'

'

'

'

289,000

'

289,000

'

'

'

'

Weighted average remaining contractual term

'

'

'

'

'

'

'

'0 years 5 months 19 days

'

'

'

'

Restricted stock vested in period, total fair value

'

'

'

'

'

'

'

2,036,000

598,000

'

'

'

Granted

436,000

44,000

300,000

50,000

453,000

'

'

44,000

'

'

'

'

Award Vesting Period

'

'12 months

'

'

'

'

'

'

'

'

'

'

Total grant date fair value

2,426,000

228,000

425,000

'

'

'

'

'

'

'

85,000

816,000

Number of non-management board members granted shares

'

$6

'

'

'

'

'

'

'

'

$5

'

Non-vested shares outstanding, end of period

'

'

150,000

'

'

356,000

'

356,000

'

772,000

'

'

Restricted_Stock_NonVested_Res

Restricted Stock Non-Vested Restricted Stock Table (Details) (USD $)	0 Months Ended					3 Months Ended		9 Months Ended
	Nov. 25, 2013	Jun. 19, 2013	Oct. 03, 2012	Jun. 14, 2012	Nov. 30, 2011	Nov. 02, 2013	Oct. 27, 2012	Nov. 02, 2013	Oct. 27, 2012	Jun. 13, 2012
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'	'	'
Share-based compensation	'	'	'	'	'	'	'	$2,368,000	$2,403,000	'
Restricted Stock [Member]	'	'	'	'	'	'	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'	'	'
Share-based compensation	'	'	'	'	'	162,000	319,000	564,000	1,331,000	'
Number of non-management board members granted shares	'	$6	'	'	'	'	'	'	'	$5
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested [Roll Forward]	'	'	'	'	'	'	'	'	'	'
Non-vested shares outstanding, beginning of period	'	'	'	'	'	'	'	772,000	'	'
Granted	436,000	44,000	300,000	50,000	453,000	'	'	44,000	'	'
Vested	'	'	'	'	'	'	'	443,000	'	'
Forfeited	'	'	'	'	'	'	'	-17,000	'	'
Non-vested shares outstanding, end of period	'	'	150,000	'	'	356,000	'	356,000	'	'
Share-based Compensation Arrangement by Share based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value [Roll Forward]	'	'	'	'	'	'	'	'	'	'
Non-vested outstanding, Weighted Average Grant Date Fair Value, February 2, 2013	'	'	'	'	'	'	'	$3	'	'
Granted, Weighted Average Grant Date Fair Value	'	'	'	'	'	'	'	$5.15	'	'
Vested, Weighted Average Grant Date Fair Value	'	'	'	'	'	'	'	$4.04	'	'
Forfeited, Weighted Average Grant Date Fair Value	'	'	'	'	'	'	'	$2.02	'	'
Non-vested outstanding, Weighted Average Grant Date Fair Value, May 4, 2013	'	'	'	'	'	$2.02	'	$2.02	'	'

Restricted_Stock_Market_Based_

Restricted Stock Market Based Restricted Stock (Details) (USD $)

9 Months Ended

0 Months Ended

9 Months Ended

0 Months Ended

Nov. 02, 2013

Oct. 27, 2012

Nov. 25, 2013

Jun. 19, 2013

Oct. 03, 2012

Jun. 14, 2012

Nov. 30, 2011

Nov. 02, 2013

Feb. 02, 2013

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Tranche 1 [Member]

Tranche 1 [Member]

Tranche 2 [Member]

Tranche 2 [Member]

Tranche 3 [Member]

Tranche 3 [Member]

tranche

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Number of tranches

'

'

'

'

3

'

'

'

'

'

'

'

'

'

'

Number of consecutive trading days

'

'

'

'

'20 days

'

'

'

'

'

'

'

'

'

'

Exercise price range, minimum

'

'

'

'

'

'

'

'

'

'

$6

'

$8

'

$10

Award vesting percentage

'

'

'

'

'

'

'

'

'

'

50.00%

'

25.00%

'

25.00%

Risk Free Interest Rate

'

'

'

'

0.32%

'

'

'

'

'

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate

'

'

'

'

78.00%

'

'

'

'

'

'

'

'

'

'

Granted, weighted average grant date fair value

$2.83

$0.98

'

'

'

'

'

'

'

$0.93

$1.48

$0.95

$1.39

$0.95

$1.31

Expected Term

'6 years

'6 years

'

'

'2 years 9 months 18 days

'

'

'

'

'15 months

'15 months

'20 months

'20 months

'24 months

'24 months

Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period

'

'

436,000

44,000

300,000

50,000

453,000

44,000

'

'

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number

'

'

'

'

150,000

'

'

356,000

772,000

'

'

'

'

'

'

Net_Income_Loss_Per_Common_Sha2

Net Income (Loss) Per Common Share (Details) (USD $)	3 Months Ended		9 Months Ended
	Nov. 02, 2013	Oct. 27, 2012	Nov. 02, 2013	Oct. 27, 2012
Earnings Per Share [Abstract]	'	'	'	'
Other General and Administrative Expense	'	'	($344,000)	'
Document Period End Date	'	'	2-Nov-13	'
Net income (loss) (a)	-1,217,000	-3,675,000	-993,000	-16,259,000
Weighted average number of common shares outstanding b Basic	49,604,860	48,931,464	49,412,646	48,807,749
Dilutive effect of stock options, non-vested shares and warrants (b)	0	0	0	0
Weighted average number of common shares outstanding b Diluted	49,604,860	48,931,464	49,412,646	48,807,749
Net income (loss) per common share	($0.02)	($0.08)	($0.02)	($0.33)
Net income (loss) per common share b assuming dilution	($0.02)	($0.08)	($0.02)	($0.33)
Gains (Losses) on Extinguishment of Debt	$0	$0	$0	($500,000)
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	6,475,000	4,233,000	6,010,000	3,838,000

Business_Segments_and_Sales_by2

Business Segments and Sales by Product Group (Details) (USD $)	3 Months Ended		9 Months Ended
In Thousands, unless otherwise specified	Nov. 02, 2013	Oct. 27, 2012	Nov. 02, 2013	Oct. 27, 2012
Revenue from External Customer [Line Items]	'	'	'	'
Jewelry & Watches	$58,868	$63,975	$190,135	$204,388
Home & Electronics	39,485	35,056	119,460	94,782
Beauty, Health & Fitness	18,919	19,558	54,056	54,008
Fashion (apparel, outerwear & accessories)	16,355	8,995	44,781	28,796
All other	13,691	10,008	38,804	27,346
Total	$147,318	$137,592	$447,236	$409,320

Income_Taxes_Details

Income Taxes (Details) (USD $)	3 Months Ended		9 Months Ended
	Feb. 01, 2014	Nov. 02, 2013	Nov. 02, 2013	Feb. 02, 2013
Income Tax Disclosure [Abstract]	'	'	'	'
Deferred Income Tax Expense (Benefit)	$290,000	$290,000	$870,000	'
Operating Loss Carryforwards	'	'	'	300,000,000
Deferred Tax Assets, Operating Loss Carryforwards, State and Local	'	'	'	$128,000,000

Related_Party_Transactions_Det

Related Party Transactions (Details) (USD $)	0 Months Ended		9 Months Ended			9 Months Ended				9 Months Ended
	16-May-13	12-May-12	Nov. 02, 2013	Oct. 27, 2012	Feb. 02, 2013	Oct. 27, 2012	Jan. 02, 2011	Nov. 02, 2013	Jan. 02, 2011	Nov. 02, 2013
			board_members			Edwin Garrubbo [Member]	Comcast [Member]	GE [Member]	GE [Member]	NBCU [Member]
Related Party Transaction [Line Items]	'	'	'	'	'	'	'	'	'	'
Related Party Transaction, Expenses from Transactions with Related Party	'	'	'	'	'	$652,000	'	'	'	'
Equity Method Investment, Ownership Percentage in NBCU	'	'	'	'	'	'	51.00%	'	49.00%	'
Current Fiscal Year End Date	'	'	'--02-01	'	'	'	'	'	'	'
Warrants, Outstanding	'	'	6,000,000	'	6,000,000	'	'	6,000,000	'	'
Common Stock Shares Held in Subsidiary	'	'	'	'	'	'	'	'	'	7,141,849
Number of Members Related Party Entitled to Appoint to Board of Directors	'	'	2	'	'	'	'	'	'	'
Minimum Beneficial Ownership to Retain Board Seat	'	'	'	'	'	'	'	'	'	5.00%
Payments to Acquire Intangible Assets	$2,830,000	$4,000,000	$2,830,000	$4,000,000	'	'	'	'	'	'