Legacy IMBDS (IMBIQ) 10-Q 8 Dec 14 2014 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	9 Months Ended
In Thousands, except Share data, unless otherwise specified	Nov. 01, 2014	Dec. 03, 2014	Aug. 03, 2013
Document Information [Line Items]	'	'	'
Entity Registrant Name	'EVINE Live Inc.	'	'
Entity Central Index Key	'0000870826	'	'
Current Fiscal Year End Date	'--01-31	'	'
Entity Filer Category	'Accelerated Filer	'	'
Document Type	'10-Q	'	'
Document Period End Date	1-Nov-14	'	'
Document Fiscal Year Focus	'2014	'	'
Document Fiscal Period Focus	'Q3	'	'
Amendment Flag	'false	'	'
Entity Common Stock, Shares Outstanding	'	56,357,168	'
Entity Well-known Seasoned Issuer	'No	'	'
Entity Voluntary Filers	'No	'	'
Entity Current Reporting Status	'Yes	'	'
Entity Public Float	'	'	$240,622,224

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	9 Months Ended
In Thousands, unless otherwise specified	Nov. 01, 2014	Feb. 01, 2014
Document Period End Date	1-Nov-14	'
Current assets:	'	'
Cash and cash equivalents	$23,987	$29,177
Restricted cash and investments	2,100	2,100
Accounts receivable, net	93,460	107,386
Inventories	67,797	51,162
Prepaid expenses and other	5,043	6,032
Total current assets	192,387	195,857
Property and equipment, net	33,647	24,952
FCC broadcasting license	12,000	12,000
Other assets	986	896
Total Assets	239,020	233,705
Current liabilities:	'	'
Accounts payable	73,990	77,296
Accrued liabilities	40,518	38,535
Line of Credit, Current	604	0
Deferred revenue	85	85
Total current liabilities	115,197	115,916
Capital Lease Obligations, Noncurrent	49	88
Deferred revenue	271	335
Deferred Tax Liabilities, Net, Noncurrent	1,749	1,158
Long term credit facility	42,087	38,000
Total liabilities	159,353	155,497
Shareholders' equity:	'	'
Common stock, $.01 per share par value, 100,000,000 shares authorized; 48,472,205 and 37,781,688 shares issued and outstanding	561	498
Warrants to purchase 6,007,372 shares of common stock	0	533
Additional paid-in capital	417,247	410,681
Accumulated deficit	-338,141	-333,504
Total shareholders’ equity	79,667	78,208
Total Liabilities and Equity	$239,020	$233,705

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parentheticals) (USD $)	Nov. 01, 2014	Feb. 01, 2014
Stockholders' Equity:	'	'
Common stock, par value	$0.01	$0.01
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	56,137,622	49,844,253
Common stock, shares outstanding	56,137,622	49,844,253
Warrants, Outstanding	0	6,000,000

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	3 Months Ended		9 Months Ended
	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013
Net sales	$157,106,000	$147,318,000	$473,394,000	$447,236,000
Cost of sales	98,040,000	92,083,000	293,887,000	279,311,000
Gross profit	59,066,000	55,235,000	179,507,000	167,925,000
Operating expense:	'	'	'	'
Distribution and selling	49,457,000	46,683,000	149,296,000	139,477,000
General and administrative	5,357,000	5,742,000	18,045,000	17,811,000
Depreciation and amortization	2,034,000	3,039,000	6,465,000	9,342,000
Activist Shareholder Costs	0	344,000	3,518,000	344,000
Severance Costs	2,415,000	0	5,035,000	0
Total operating expense	59,263,000	55,808,000	182,359,000	166,974,000
Operating income (loss)	-197,000	-573,000	-2,852,000	951,000
Other income (expense):	'	'	'	'
Interest income	2,000	3,000	8,000	17,000
Interest expense	-406,000	-355,000	-1,184,000	-1,081,000
Total other expense	-404,000	-352,000	-1,176,000	-1,064,000
Income (loss) before income taxes	-601,000	-925,000	-4,028,000	-113,000
Income tax (provision) benefit	-207,000	-292,000	-609,000	-880,000
Net income (loss)	($808,000)	($1,217,000)	($4,637,000)	($993,000)
Net income (loss) per common share	($0.01)	($0.02)	($0.09)	($0.02)
Net income (loss) per common share — assuming dilution	($0.01)	($0.02)	($0.09)	($0.02)
Weighted average number of common shares outstanding:	'	'	'	'
Basic	55,433,419	49,604,860	52,492,488	49,412,646
Diluted	55,433,419	49,604,860	52,492,488	49,412,646

Consolidated_Statement_of_Shar

Consolidated Statement of Shareholders' Equity (USD $)	Total	Common Stock [Member]	Warrant [Member]	Additional Paid-in Capital [Member]	Accumulated Deficit
In Thousands, except Share data
Total Shareholders' Equity period beginning at Feb. 01, 2014	$78,208	$498	$533	$410,681	($333,504)
Common Stock, Shares, Outstanding period beginning at Feb. 01, 2014	49,844,253	49,844,253	'	'	'
Net income (loss)	-4,637	0	0	0	-4,637
Stock Issued During Period, Shares, New Issues	'	1,234,628	'	'	'
Stock Issued During Period, Value, New Issues	2,758	12	0	2,746	0
Share-based payment compensation	3,338	0	0	3,338	0
Share-based payment compensation	'	0	'	'	'
Debt Conversion, Converted Instrument, Warrants or Options Issued	5,058,741	'	'	'	'
Stock and Warrants Issued During Period, Value, Preferred Stock and Warrants	533	'	-533	'	'
Adjustments to Additional Paid in Capital, Warrant Issued	0	51	'	482	0
Total Shareholders' Equity period end at Nov. 01, 2014	$79,667	$561	$0	$417,247	($338,141)
Common Stock, Shares, Outstanding period end at Nov. 01, 2014	56,137,622	56,137,622	'	'	'

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	9 Months Ended
In Thousands, unless otherwise specified	Nov. 01, 2014	Nov. 02, 2013
Document Period End Date	1-Nov-14	'
Proceeds from Stock Options Exercised	$2,758	$108
Payments to Acquire Intangible Assets	0	2,830
OPERATING ACTIVITIES:	'	'
Net loss	-4,637	-993
Adjustments to reconcile net loss to net cash provided by (used for) operating activities:	'	'
Depreciation and amortization	6,783	9,507
Share-based compensation	3,338	2,368
Amortization of deferred revenue	-64	-64
Amortization of deferred finance costs	166	139
Deferred income taxes	591	869
Changes in operating assets and liabilities:	'	'
Accounts receivable, net	13,926	11,365
Inventories, net	-16,635	-17,453
Prepaid expenses and other	1,037	-50
Accounts payable and accrued liabilities	-4,042	6,085
Net cash provided by (used for) operating activities	463	11,773
INVESTING ACTIVITIES:	'	'
Property and equipment additions	-12,759	-6,262
Net cash used for investing activities	-12,759	-9,092
FINANCING ACTIVITIES:	'	'
Payments for deferred issuance costs	-304	-270
Repayments of Long-term Capital Lease Obligations	-39	0
Net cash provided by (used for) financing activities	7,106	-162
Net increase (decrease) in cash and cash equivalents	-5,190	2,519
BEGINNING CASH AND CASH EQUIVALENTS	29,177	26,477
ENDING CASH AND CASH EQUIVALENTS	23,987	'
Interest Paid	1,010	931
Income Taxes Paid	30	16
Property and equipment purchases included in accounts payable	3,191	282
Stock and Warrants Issued During Period, Value, Preferred Stock and Warrants	533	0
Proceeds from Issuance of Long-term Debt	4,691	0
Equipment purchases under capital lease	$0	$155

General

General	9 Months Ended
	Nov. 01, 2014
General [Abstract]	'
The Company	'
	General
	EVINE Live Inc. (formerly ValueVision Media, Inc.) and its subsidiaries ("we," "our," "us," or the "Company") is a digital commerce company that markets, sells and distributes products to consumers through TV, online, mobile and social media. The Company operates a 24-hour television shopping network, ShopHQ, which is distributed primarily through cable and satellite affiliation agreements, through which it offers brand name and private label products in the categories of jewelry & watches; home & consumer electronics; beauty, health & fitness; and fashion & accessories. Orders are fulfilled via telephone, online and mobile channels. The television network is distributed into approximately 87 million homes, primarily through cable and satellite affiliation agreements and agreements with telecommunications companies such as AT&T and Verizon. Programming is also streamed live on the Internet at ShopHQ.com and is also available on all mobile channels. Programming is also distributed through a Company-owned full power television station in Boston, Massachusetts and through leased carriage on a full power television station in Seattle, Washington.
	The Company also operates ShopHQ.com, a comprehensive digital commerce platform that sells products which appear on its television shopping channel as well as an extended assortment of online-only merchandise. The live programming and products are also marketed via mobile devices, including smartphones and tablets, and through the leading social media channels.
	On November 18, 2014, the Company announced that it had changed its corporate name to EVINE Live Inc. from ValueVision Media, Inc. Effective November 20, 2014, the Company's NASDAQ trading symbol also changed from VVTV to EVLV. The Company expects to transition from doing business as "ShopHQ" to "EVINE Live" and evine.com over the coming months, with the complete rebranding planned to take place in the first half of 2015.
	In May 2013, the Company previously announced a rebranding of its 24-hour television shopping network and digital commerce internet website from ShopNBC and ShopNBC.com to ShopHQ and ShopHQ.com, respectively.

Basis_of_Financial_Statement_P

Basis of Financial Statement Presentation	9 Months Ended
	Nov. 01, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'
Basis of Financial Statement Presentation	'
	Basis of Financial Statement Presentation
	Principles of Consolidation
	The accompanying unaudited condensed consolidated financial statements have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC"). Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles ("GAAP") in the United States of America have been condensed or omitted in accordance with these rules and regulations. The accompanying condensed consolidated balance sheet as of February 1, 2014 has been derived from the Company's audited financial statements for the fiscal year ended February 1, 2014. The information furnished in the interim condensed consolidated financial statements includes normal recurring accruals and reflects all adjustments which, in the opinion of management, are necessary for a fair presentation of these financial statements. Although management believes the disclosures and information presented are adequate, these interim condensed consolidated financial statements should be read in conjunction with the Company’s most recent audited financial statements and notes thereto included in its annual report on Form 10-K for the fiscal year ended February 1, 2014. Operating results for the nine-month period ended November 1, 2014 are not necessarily indicative of the results that may be expected for the fiscal year ending January 31, 2015.
	The accompanying condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. Intercompany accounts and transactions have been eliminated in consolidation.
	Fiscal Year
	The Company's fiscal year ends on the Saturday nearest to January 31. References to years in this report relate to fiscal years, rather than to calendar years. The Company’s most recently completed fiscal year, fiscal 2013, ended on February 1, 2014, and consisted of 52 weeks. Fiscal 2014 will end on January 31, 2015, and will contain 52 weeks. The quarters ended November 1, 2014 and November 2, 2013 each consisted of 13 weeks.
	Recently Issued Accounting Pronouncements
	In May 2014, the Financial Accounting Standards Board issued Revenue from Contracts with Customers, Topic 606 (Accounting Standards Update (ASU) No. 2014-09), which provides a framework for the recognition of revenue, with the objective that recognized revenues properly reflect amounts an entity is entitled to receive in exchange for goods and services. This guidance, which includes additional disclosure requirements regarding revenue, cash flows and obligations related to contracts with customers, will be effective for interim and annual reporting periods beginning after December 15, 2016. We are currently evaluating the impact of adopting ASU 2014-09 on our consolidated financial statements.

Fair_Value_Measurements

Fair Value Measurements	9 Months Ended
	Nov. 01, 2014
Fair Value Disclosures [Abstract]	'
Fair Value Measurements	'
	Fair Value Measurements
	GAAP utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The fair value hierarchy gives the highest priority to observable quoted prices (unadjusted) in active markets for identical assets (Level 1 measurement), then priority to quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments in markets that are not active and model-based valuation techniques for which all significant assumptions are observable in the market (Level 2 measurement) and the lowest priority to unobservable inputs (Level 3 measurement).
	As of November 1, 2014 and February 1, 2014, the Company had $2,100,000 in Level 2 investments in the form of bank certificates of deposit which are used as cash collateral for the issuance of commercial letters of credit. The Company's investments in certificates of deposits were measured using inputs based upon quoted prices for similar instruments in active markets and, therefore, were classified as Level 2 investments. As of November 1, 2014, the Company had current and long-term variable rate bank credit loans with a carrying value of $604,000 and $42,087,000, respectively. As of February 1, 2014, the Company had long-term variable rate bank credit loans with a carrying value of $38,000,000. The fair value of the (Level 3) variable rate bank loan approximates and is based on its carrying value. The Company has no Level 3 cash investments that use significant unobservable inputs.

Intangible_Assets

Intangible Assets	9 Months Ended
	Nov. 01, 2014
Intangible Assets [Abstract]	'
Intangible Assets	'
	Intangible Assets
	Intangible assets in the accompanying consolidated balance sheets consisted of the following:
		Weighted	November 1, 2014			February 1, 2014
		Average
		Life
		(Years)	Gross		Accumulated	Gross		Accumulated
			Carrying		Amortization	Carrying		Amortization
			Amount			Amount
	Indefinite-lived intangible assets:
	FCC broadcast license	Indefinite Life	$	12,000,000		$	12,000,000
	As of November 1, 2014 and February 1, 2014, the Company had an intangible FCC broadcasting license with a carrying value of $12,000,000 and an estimated fair value of $13,100,000. The Company annually reviews its FCC television broadcast license for impairment in the fourth quarter, or more frequently if an impairment indicator is present. The Company estimates the fair value of its FCC television broadcast license primarily by using income-based discounted cash flow models with the assistance of an independent outside fair value consultant. The discounted cash flow models utilize a range of assumptions including revenues, operating profit margin, projected capital expenditures and an unobservable discount rate. The Company concluded that the inputs used in its intangible FCC broadcasting license asset valuation are Level 3 inputs related to this valuation. The Company also considers comparable asset market and sales data for recent comparable market transactions for standalone television broadcasting stations to assist in determining fair value.
	While the Company believes that its estimates and assumptions regarding the valuation of the license are reasonable, different assumptions or future events could materially affect its valuation. In addition, due to the illiquid nature of this asset, the Company's valuation for this license could be materially different if it were to decide to sell it in the short term which, upon revaluation, could result in a future impairment of this asset.
	Amortization expense related to an expired NBCU trademark license was $999,000 and $2,998,000 for the three- and nine-month periods, respectively, ended November 2, 2013.

Credit_Agreements

Credit Agreements	9 Months Ended
	Nov. 01, 2014
Debt Disclosure [Abstract]	'
Credit Agreements	'
	Credit Agreement
	On February 9, 2012, the Company entered into a credit and security agreement (as amended to date, the "Credit Facility") with PNC Bank, N.A. ("PNC"), a member of The PNC Financial Services Group, Inc., as lender and agent. On January 31, 2014, the Company entered into a third amendment to its revolving credit and security agreement with PNC, as previously amended that, among other things, increased the size of the revolving line of credit from $50 million to $60 million and provides for a $15 million term loan on which the Company will draw to fund an expansion at the Company's distribution facility in Bowling Green, Kentucky.
	The revolving line of credit under the Credit Facility, bears interest at LIBOR plus 3% per annum. All borrowings under the Credit Facility mature and are payable on May 1, 2018. Subject to certain conditions, the Credit Facility also provides for the issuance of letters of credit in an aggregate amount up to $6 million which, upon issuance, would be deemed advances under the Credit Facility. As of November 1, 2014, the Company had borrowings of $38,000,000 under its revolving credit facility.
	Remaining capacity under the Credit Facility, currently $21.8 million, of which $10 million is earmarked for our distribution facility expansion, provides liquidity for working capital and general corporate purposes.
	Maximum borrowings and available capacity under the revolving Credit Facility are equal to the lesser of $60 million or a calculated borrowing base comprised of eligible accounts receivable and eligible inventory. The Credit Facility is secured by substantially all of the Company’s personal property, as well as the Company’s real properties located in Eden Prairie, Minnesota and Bowling Green, Kentucky. Under certain circumstances, the borrowing base may be adjusted if there were to be a significant deterioration in value of the Company’s accounts receivable and inventory. The Credit Facility is subject to mandatory prepayment in certain circumstances. In addition, if the total Credit Facility is terminated prior to maturity, the Company would be required to pay an early termination fee of 1.0% if terminated on or before May 1, 2015; 0.5% if terminated on or before May 1, 2016; and no fee if terminated after May 1, 2016. Interest expense recorded under the Credit Facility's revolving line of credit for the three- and nine-month periods ended November 1, 2014 was $398,000 and $1,172,000, respectively and $355,000 and $1,081,000 for the three- and nine-month periods ended November 2, 2013.
	The term loan bears interest at either (i) a fixed rate based on the LIBOR Rate for interest periods of one, two, three or six months, or (ii) a daily floating alternate base rate (the “Base Rate”), plus a margin of 5% on the Base Rate and 6% on the LIBOR Rate until January 31, 2015, at which time the margin shall adjust each fiscal year to a rate consisting of between 4% and 5% on Base Rate term loans and 5% to 6% on LIBOR Rate term loans based on the Company’s leverage ratio. Principal borrowings under the term loan are payable in monthly installments over an 84 month amortization period commencing on January 1, 2015 and are also subject to mandatory prepayment in certain circumstances, including, but not limited to, if the outstanding borrowings are more than the borrowing base and upon receipt of certain proceeds from dispositions of collateral. The third amendment also provides that borrowings under the term loan are subject to mandatory prepayment starting in the fiscal year ending January 30, 2016 in an amount equal to fifty percent (50%) of excess cash flow, as defined in the credit facility for such fiscal year, with any such payment not to exceed $3,750,000 in any such fiscal year. As of November 1, 2014, there were $4,691,000 of borrowings under the Credit Facility term loan.
	The Credit Facility contains customary covenants and conditions, including, among other things, maintaining a minimum of unrestricted cash plus facility availability of $10 million at all times and limiting annual capital expenditures. Certain financial covenants, including minimum EBITDA levels (as defined in the Credit Facility) and a minimum fixed charge coverage ratio, become applicable only if unrestricted cash plus facility availability falls below $16 million or upon an event of default. In addition, the Credit Facility places restrictions on the Company’s ability to incur additional indebtedness or prepay existing indebtedness, to create liens or other encumbrances, to sell or otherwise dispose of assets, to merge or consolidate with other entities, and to make certain restricted payments, including payments of dividends to common shareholders. As of November 1, 2014, the Company was in compliance with the applicable financial covenants of the Credit Facility.
	Costs incurred to obtain amendments to the Credit Facility of approximately $714,000 and unamortized costs incurred to obtain the original Credit Facility totaling $466,000 have been deferred and are being expensed as additional interest over the five-year term of the Credit Facility.

Notes

(Notes)	9 Months Ended
	Nov. 01, 2014
Share-based Compensation [Abstract]	'
Disclosure of Compensation Related Costs, Share-based Payments [Text Block]	'
	-Based Compensation - Stock Option Awards
	Compensation is recognized for all share-based compensation arrangements by the Company. Stock-based compensation expense for the third quarters of fiscal 2014 and fiscal 2013 related to stock option awards was $260,000 and $556,000, respectively. Stock-based compensation expense for the first nine months of fiscal 2014 and fiscal 2013 related to stock option awards was $2,323,000 and $1,804,000, respectively. The Company has not recorded any income tax benefit from the exercise of stock options due to the uncertainty of realizing income tax benefits in the future.
	As of November 1, 2014, the Company had one omnibus stock plan for which stock awards can be currently granted: the 2011 Omnibus Incentive Plan that provides for the issuance of up to 6,000,000 shares of the Company's stock. The 2004 Omnibus Plan expired on June 22, 2014. No further awards may be made under the 2004 Omnibus Plan, but any award granted under the 2004 Omnibus Plan and outstanding on June 22, 2014 will remain outstanding in accordance with its terms. The 2001 Omnibus Stock Plan expired on June 21, 2011. The 2011 plan is administered by the human resources and compensation committee of the board of directors and provides for awards for employees, directors and consultants. All employees and directors of the Company and its affiliates are eligible to receive awards under the plan. The types of awards that may be granted under the plan include restricted and unrestricted stock, restricted stock units, incentive and nonstatutory stock options, stock appreciation rights, performance units, and other stock-based awards. Incentive stock options may be granted to employees at such exercise prices as the human resources and compensation committee may determine but not less than 100% of the fair market value of the underlying stock as of the date of grant. No incentive stock option may be granted more than 10 years after the effective date of the respective plan's inception or be exercisable more than 10 years after the date of grant. Options granted to outside directors are nonstatutory stock options with an exercise price equal to 100% of the fair market value of the underlying stock as of the date of grant. With the exception of market-based options, options granted generally vest over three years in the case of employee stock options and vest immediately on the date of grant in the case of director options, and have contractual terms of 10 years from the date of grant.
	The fair value of each time-based vesting option award is estimated on the date of grant using the Black-Scholes option pricing model that uses assumptions noted in the following table. Expected volatilities are based on the historical volatility of the Company's stock. Expected term is calculated using the simplified method taking into consideration the option's contractual life and vesting terms. The Company uses the simplified method in estimating its expected option term because it believes that historical exercise data cannot be accurately relied upon at this time to provide a reasonable basis for estimating an expected term due to the extreme volatility of its stock price and the resulting unpredictability of its stock option exercises. The risk-free interest rate for periods within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of grant. Expected dividend yields were not used in the fair value computations as the Company has never declared or paid dividends on its common stock and currently intends to retain earnings for use in operations.
		Fiscal 2014		Fiscal 2013
	Expected volatility	93% - 98%		98% - 100%
	Expected term (in years)	5 - 6 years		5 - 6 years
	Risk-free interest rate	1.5% - 2.2%		1.1% - 2.1%
	Market-Based Stock Option Awards
	On October 3, 2012, the Company granted 2,125,000 non-qualified market-based stock options to its executive officers as part of the Company's long-term executive compensation program. The options were granted with an exercise price of $4.00 and each option will become exercisable in three tranches, as follows, on the dates when the Company's average closing stock price for 20 consecutive trading days equals or exceeds the following prices: Tranche 1 (50% of the shares subject to the option at $6.00 per share); Tranche 2 (25% at $8.00 per share); and Tranche 3 (25% at $10.00 per share). On August 14, 2013, 50% of this stock option grant (Tranche 1) vested and as a result, the vesting of the second and third tranches can occur any time on or before the fifth anniversary of the grant date. Net shares issued upon the exercise of these market-based stock options (after shares are potentially withheld to cover the exercise price and applicable withholding taxes) may not be sold for a period of one year from the date of exercise. As of November 1, 2014, 1,715,000 market-based stock option awards were outstanding. The total grant date fair value was estimated to be $1,998,000 and is being amortized over the derived service periods for each tranche.
	Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions, which included a weighted average risk-free interest rate of 0.38%, a weighted average expected life of 3.3 years and an implied volatility of 78% and were as follows for each tranche:
		Fair Value		Derived Service
		(Per Share)		Period
	Tranche 1 ($6.00/share)	$0.93		15	months
	Tranche 2 ($8.00/share)	$0.95		20	months
	Tranche 3 ($10.00/share)	$0.95		24	months
	A summary of the status of the Company’s stock option activity as of November 1, 2014 and changes during the nine months then ended is as follows:
		2011			Weighted		2004			Weighted			2001			Weighted			Other Non-			Weighted
		Incentive			Average		Incentive			Average			Incentive			Average			Qualified			Average
		Stock			Exercise		Stock			Exercise			Stock			Exercise			Stock			Exercise
		Option			Price		Option			Price			Option			Price			Options			Price
		Plan					Plan						Plan
	Balance outstanding,	3,083,000			$	4.03	2,104,000			$	6.25		1,121,000			$	6.05		500,000			$	4.24
	1-Feb-14
	Granted	170,000			$	4.14	107,000			$	5.66		—			$	—		—			$	—
	Exercised	(159,000	)		$	2.56	(663,000	)		$	2.49		(260,000	)		$	2.34		(50,000	)		$	1.82
	Forfeited or canceled	(511,000	)		$	4.17	(324,000	)		$	11.73		(34,000	)		$	13.74		—			$	—
	Balance outstanding,	2,583,000			$	4.44	1,224,000			$	6.78		827,000			$	6.9		450,000			$	4.51
	1-Nov-14
	Options exercisable at	1,416,000			$	4.09	1,197,000			$	6.83		827,000			$	6.9		380,000			$	4.6
	1-Nov-14
	The following table summarizes information regarding stock options outstanding at November 1, 2014:
		Options Outstanding										Options Vested or Expected to Vest
	Option Type	Number of			Weighted		Weighted		Aggregate			Number of			Weighted			Weighted		Aggregate
		Shares			Average		Average		Intrinsic			Shares			Average			Average		Intrinsic
					Exercise		Remaining		Value						Exercise			Remaining		Value
					Price		Contractual								Price			Contractual
							Life											Life
							(Years)											(Years)
	2011 Incentive:	2,583,000			$	4.44	8.3		$	3,882,000		2,538,000			$	4.15		8.3		$	3,834,000
	2004 Incentive:	1,224,000			$	6.78	4.8		$	282,000		1,221,000			$	6.74		4.8		$	279,000
	2001 Incentive:	827,000			$	6.9	3.8		$	359,000		827,000			$	6.9		3.8		$	359,000
	Non-Qualified:	450,000			$	4.51	5.6		$	585,000		443,000			$	4.52		5.6		$	573,000
	The weighted average grant-date fair value of options granted in the first nine-months of fiscal 2014 and fiscal 2013 was $3.78 and $2.83, respectively. The total intrinsic value of options exercised during the first nine-months of fiscal 2014 and fiscal 2013 was $5,647,000 and $148,000, respectively. As of November 1, 2014, total unrecognized compensation cost related to stock options was $1,591,000 and is expected to be recognized over a weighted average expected life of approximately 1.1 years.

Restricted_Stock_Notes

Restricted Stock (Notes)	9 Months Ended
	Nov. 01, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
Restricted Stock	'
	Restricted Stock and Warrant Exercise
	Restricted Stock
	Compensation expense recorded for the third quarter of fiscal 2014 and fiscal 2013 relating to restricted stock grants was $160,000 and $162,000, respectively. Compensation expense recorded for the first nine months of fiscal 2014 and fiscal 2013 related to restricted stock grants was $1,015,000 and $564,000, respectively. As of November 1, 2014, there was $1,631,000 of total unrecognized compensation cost related to non-vested restricted stock granted. That cost is expected to be recognized over a weighted average expected life of 1.1 years. The total fair value of restricted stock vested during the first nine months of fiscal 2014 and fiscal 2013 was $518,000 and $2,036,000, respectively.
	On June 18, 2014, the Company granted a total of 56,000 shares of restricted stock to seven non-management board members as part of the Company's annual director compensation program. Each restricted stock award vests on the day immediately preceding the next annual meeting of shareholders following the date of grant. The aggregate market value of the restricted stock at the date of the award was $281,000 and is being amortized as director compensation expense over the twelve-month vesting period.
	On March 13, 2014, the Company granted a total of 53,000 shares of restricted stock to certain key employees as part of the Company's long-term incentive program. The restricted stock will vest in three equal annual installments beginning March 13, 2015. The aggregate market value of the restricted stock at the date of the award was $314,000 and is being amortized as compensation expense over the three-year vesting period. During the first quarter of fiscal 2014, the Company also granted a total of 4,000 shares of restricted stock to two new non-management board members as part of the Company's annual director compensation program. Each restricted stock award vests on the day immediately preceding the next annual meeting of shareholders following the date of grant. The aggregate market value of the restricted stock at the date of the award was $23,500 and was amortized as director compensation expense through June 2014.
	On November 25, 2013, the Company granted a total of 436,000 shares of restricted stock to certain key employees as part of the Company's long-term incentive program. The restricted stock will vest in three equal annual installments beginning November 25, 2014. The aggregate market value of the restricted stock at the date of the award was $2,426,000 and is being amortized as compensation expense over the three-year vesting period.
	During the first half of fiscal 2013, the Company granted a total of 44,000 shares of restricted stock to six non-management board members as part of the Company's annual director compensation program. Each restricted stock award vests on the day immediately preceding the next annual meeting of shareholders following the date of grant. The aggregate market value of the restricted stock at the date of the award was $228,000 and was being amortized as director compensation expense over the twelve-month vesting period.
	On October 3, 2012, the Company granted 300,000 shares of market-based restricted stock to certain key employees as part of the Company's long-term incentive program. Each restricted stock award will vest in three tranches, as follows, on the dates when the Company's average closing stock price for 20 consecutive trading days equals or exceeds the following prices: Tranche 1 (50% of the shares subject to the award at $6.00 per share); Tranche 2 (25% at $8.00 per share); and Tranche 3 (25% at $10.00 per share). On August 14, 2013, 50% of this restricted stock grant (Tranche 1) vested and as a result, the vesting of the second and third tranches can occur any time on or before the fifth anniversary of the grant date. Net shares received upon the vesting of these market-based stock restricted awards (after shares are potentially withheld to cover applicable withholding taxes) may not be sold for a period of one year from the date of vesting. As of November 1, 2014, 133,000 market-based restricted stock awards were outstanding. The total grant date fair value was originally estimated to be $425,000 and is being amortized over the derived service periods for each tranche.
	Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions, which included a weighted average risk-free interest rate of 0.32%, a weighted average expected life of 2.8 years and an implied volatility of 78% and were as follows for each tranche:
		Fair Value		Derived Service
		(Per Share)		Period
	Tranche 1 ($6.00/share)	$1.48		15	months
	Tranche 2 ($8.00/share)	$1.39		20	months
	Tranche 3 ($10.00/share)	$1.31		24	months
	A summary of the status of the Company’s non-vested restricted stock activity as of November 1, 2014 and changes during the nine-month period then ended is as follows:
		Shares			Weighted
					Average
					Grant Date
					Fair Value
	Non-vested outstanding, February 1, 2014	641,000			$4.49
	Granted	113,000			$5.26
	Vested	(104,000	)		$5.12
	Forfeited	(95,000	)		$4.27
	Non-vested outstanding, November 1, 2014	555,000			$4.56
	Warrant Exercise
	On June 24, 2014, GE Equity exercised its common stock purchase warrant in a cashless exercise acquiring 5,058,741 shares of the Company's common stock. The warrant was issued in connection with the issuance of the Company's Series B Redeemable Preferred Stock in February 2009.

Net_Income_Loss_Per_Common_Sha

Net Income (Loss) Per Common Share (Notes)	9 Months Ended
	Nov. 01, 2014
Earnings Per Share [Abstract]	'
Net Income (Loss) Per Common Share	'
	Net Loss Per Common Share
	Basic net income (loss) per share is computed by dividing reported income (loss) by the weighted average number of shares of common stock outstanding for the reported period. Diluted income per share reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock of the Company during reported periods.
	A reconciliation of net loss per share calculations and the number of shares used in the calculation of basic loss per share and diluted loss per share is as follows:
		Three-Month Periods Ended						Nine-Month Periods Ended
		November 1,			November 2,			November 1,			November 2,
		2014			2013			2014			2013
	Net loss (a)	$	(808,000	)	$	(1,217,000	)	$	(4,637,000	)	$	(993,000	)
	Weighted average number of shares of common stock outstanding — Basic	55,433,419			49,604,860			52,492,488			49,412,646
	Dilutive effect of stock options, non-vested shares and warrants (b)	—			—			—			—
	Weighted average number of shares of common stock outstanding — Diluted	55,433,419			49,604,860			52,492,488			49,412,646
	Net loss per common share	$	(0.01	)	$	(0.02	)	$	(0.09	)	$	(0.02	)
	Net loss per common share — assuming dilution	$	(0.01	)	$	(0.02	)	$	(0.09	)	$	(0.02	)
	(a) The net loss for the three- and nine-month periods ended November 1, 2014 includes costs related to an activist shareholder response of $0 and $3,518,000, respectively, and costs related to executive transition of $2,415,000 and $5,035,000, respectively. The net loss for the three- and nine-month periods ended November 2, 2013 includes costs related to an activist shareholder response of $344,000.
	(b) For the three- and nine-month periods ended November 1, 2014, approximately 735,000 and 3,699,000, respectively, incremental in-the-money potentially dilutive common share options have been excluded from the computation of diluted earnings per share, as the effect of their inclusion would be antidilutive. For the three- and nine-month periods ended November 2, 2013, approximately 6,475,000 and 6,010,000, respectively, incremental in-the-money potentially dilutive common share options have been excluded from the computation of diluted earnings per share, as the effect of their inclusion would be antidilutive.

Business_Segments_and_Sales_by

Business Segments and Sales by Product Group	9 Months Ended
	Nov. 01, 2014
Segment Reporting [Abstract]	'
Business Segments and Sales by Product Group	'
	Business Segments and Sales by Product Group
	The Company has only one reporting segment, which encompasses its digital commerce business. The Company markets, sells and distributes its products to consumers primarily through its digital commerce platforms of television and internet website ShopHQ.com. The Company's television shopping and internet online operations have similar economic characteristics with respect to products, product sourcing, vendors, marketing and promotions, gross margins, customers, and methods of distribution. In addition, the Company believes that its television shopping program is a key driver of traffic to the ShopHQ website whereby many of the internet sales originate from customers viewing the Company's television program and then place their orders online. All of the Company's sales are made in the United States. The chief operating decision maker is the Chief Executive Officer of the Company.
	Information on net sales by significant product groups are as follows (in thousands):
		Three-Month Periods Ended				Nine-Month Periods Ended
		November 1,		November 2,		November 1,		November 2,
		2014		2013		2014		2013
	Jewelry & Watches	$	57,013	$	58,868	$	187,128	$	190,135
	Home & Consumer Electronics	40,496		39,485		111,847		119,460
	Beauty, Health & Fitness	20,674		18,919		62,151		54,056
	Fashion & Accessories	25,372		16,355		70,261		44,781
	All other (primarily shipping & handling revenue)	13,551		13,691		42,007		38,804
	Total	$	157,106	$	147,318	$	473,394	$	447,236

Income_Taxes

Income Taxes	9 Months Ended
	Nov. 01, 2014
Income Tax Disclosure [Abstract]	'
Income Taxes	'
	Income Taxes
	At February 1, 2014, the Company had federal net operating loss carryforwards ("NOLs") of approximately $297 million, and state NOLs of approximately $164 million which are available to offset future taxable income.  The Company's federal NOLs expire in varying amounts each year from 2023 through 2033 in accordance with applicable federal tax regulations and the timing of when the NOLs were incurred.  In the first quarter of fiscal 2011, the Company had a change in ownership (as defined in Section 382 of the Internal Revenue Code) as a result of the issuance of common stock coupled with the redemption of all the Series B Preferred Stock held by GE Equity.  Sections 382 and 383 limit the annual utilization of certain tax attributes, including NOL carryforwards, incurred prior to a change in ownership. The limitations imposed by Sections 382 and 383 are not expected to impair the Company's ability to fully realize its NOLs; however, the annual usage of NOLs incurred prior to the change in ownership will be limited.  The Company currently has recorded a full valuation allowance for its net deferred tax assets.  The ultimate realization of these deferred tax assets and related limitations depend on the ability of the Company to generate sufficient taxable income in the future, as well as the timing of such income.
	For the third quarter of fiscal 2014 and fiscal 2013, the income tax provision included a non-cash tax charge of approximately $198,000 and $290,000, respectively, relating to changes in our long-term deferred tax liability related to the tax amortization of the Company's indefinite-lived intangible FCC license asset that is not available to offset existing deferred tax assets in determining changes to our income tax valuation allowance. For the first nine months of fiscal 2014 and fiscal 2013, the income tax provision included a non-cash charge of approximately $591,000 and $870,000, respectively. The Company expects the continued tax amortization of its indefinite-lived intangible asset and resulting book versus tax asset carrying value difference to result in approximately $197,000 of additional non-cash income tax expense over the remainder of fiscal 2014.

Litigation

Litigation	9 Months Ended
	Nov. 01, 2014
Litigation [Abstract]	'
Litigation	'
	Litigation
	The Company is involved from time to time in various claims and lawsuits in the ordinary course of business. In the opinion of management, the claims and suits individually and in the aggregate will not have a material effect on the Company’s operations or consolidated financial statements.

Related_Party_Transactions

Related Party Transactions	9 Months Ended
	Nov. 01, 2014
Related Party Transactions [Abstract]	'
Related Party Transactions	'
	Related Party Transactions
	Relationship with GE Equity and NBCU
	In January 2011, General Electric Company ("GE") consummated a transaction with Comcast Corporation ("Comcast") pursuant to which GE contributed all of its holdings in NBC Universal Media, LLC ("NBCU") to NBCUniversal, LLC, a newly formed entity beneficially owned 51% by Comcast and 49% by GE. As a result of that transaction, NBCU is now a wholly owned subsidiary of NBCUniversal, LLC. In March 2013, GE sold its remaining 49% common equity interest in NBCUniversal, LLC to Comcast pursuant to an agreement reached in February 2013. As of November 1, 2014, the direct equity ownership of GE Equity in the Company consists of 4,619,949 shares of common stock and the direct ownership of NBCU in the Company consists of 7,141,849 shares of common stock. The Company has a significant cable distribution agreement with Comcast and believes that the terms of this agreement are comparable to those with other cable system operators.
	In connection with the January 2011 transfer of its ownership in NBCU to NBCUniversal, LLC, GE also agreed with Comcast that, for so long as GE Equity is entitled to appoint two members of the Company's board of directors, NBCU will be entitled to retain a board seat provided that NBCU beneficially owns at least 5% of the Company's adjusted outstanding common stock. Furthermore, GE agreed to obtain the consent of NBCU prior to consenting to the Company's adoption of any shareholders right plan or certain other actions that would impede or restrict the ability of NBCU to acquire or dispose of shares of the Company's voting stock or taking any action that would result in NBCU being deemed to be in violation of the Federal Communications Commission multiple ownership regulations. For additional information regarding the Company's arrangements with Comcast, GE, GE Equity and NBCU, see the Company's definitive Proxy Statement on Schedule 14A, filed with the SEC on May 9, 2014.
	Asset Acquisition of Dollars Per Minute, Inc.
	On November 18, 2014, the Company entered into an asset purchase agreement with Dollars Per Minute, Inc., a Delaware corporation ("DPM") to purchase certain assets of DPM, including the EVINE brand.
	The principal stockholders of DPM are Mark Bozek, the Company's Chief Executive Officer, and Russell Nuce, who became the Company's Chief Strategy Officer effective November 17, 2014. At the time of the transaction, DPM had debt outstanding under certain convertible bridge notes issued to several individuals, including Thomas Beers, one of the Company's directors and a trust for which Russell Nuce has a contingent pecuniary interest. As consideration for the purchase of these assets, primarily related to intellectual property, the Company issued 178,842 unregistered shares of our common stock, which represented an aggregate value of $1,044,000 based on the closing price of our common stock on November 13, 2014 and $20,000 in cash consideration which was paid directly to certain service providers to DPM at DPM's request.

Distribution_Facility_Expansio

Distribution Facility Expansion (Notes)	9 Months Ended
	Nov. 01, 2014
Distribution Facility Expansion [Abstract]	'
Property, Plant and Equipment, Schedule of Significant Acquisitions and Disposals [Table Text Block]	'
	Distribution Facility Expansion
	During fiscal 2014, we began a significant operational expansion initiative with respect to overall warehousing capacity and new equipment and system upgrades at our Bowling Green, Kentucky distribution facility. The expansion project includes the construction of a new building which, when completed, will expand our current 262,000 square foot facility to an approximately 600,000 square foot facility. The expansion project is expected to be completed in the first half of fiscal 2015. The updated facilities will also include new high-speed parcel shipping and item sortation equipment to support our increased level of shipments and units and a new call center facility to better serve our customers. Total cost of the expansion will be approximately $25 million and will be financed with our expanded PNC revolving line of credit and a $15 million PNC term loan. Construction started in the second quarter of fiscal 2014, with expected cash commitments of approximately $18 million during fiscal 2014 and cash commitments of approximately $7 million during the first half of fiscal 2015. As of November 1, 2014, we have expended approximately $5 million in cash relating to the Bowling Green expansion initiative funded primarily from our PNC term loan.

Activist_Shareholder_Costs_Not

Activist Shareholder Costs (Notes)	9 Months Ended
	Nov. 01, 2014
Activist Shareholder Costs [Abstract]	'
Other Operating Income and Expense [Text Block]	'
	Activist Shareholder Response Costs
	In October of 2013, the Company received a demand from an activist shareholder to call a special meeting of shareholders for the purpose, among other things, of voting on a new slate of directors and amending certain of the Company’s bylaws. The Company retained a team of advisers, including a financial adviser, proxy solicitor, investor relations firm and legal counsel, to assist in responding to the demand and the solicitation of proxies. In conjunction with such activities, the Company recorded charges to income for the third quarter and year-to-date periods ended November 1, 2014 totaling $0 and $3,518,000, respectively, which includes $750,000 as reimbursement for a portion of the activist shareholder’s expenses.  As previously disclosed, the activist shareholder requested that the Company reimburse it for certain of its expenses relating to the proxy contest.  In exchange for paying certain activist shareholder expenses, the Company obtained a customary standstill agreement from the activist shareholder among other settlement provisions. The process of responding to the initial demand concluded with the Company’s annual shareholder meeting on June 18, 2014.

Executive_Transition_Costs_Not

Executive Transition Costs (Notes)	9 Months Ended
	Nov. 01, 2014
Executive Transition Costs [Abstract]	'
Executive Transition Costs [Text Block]	'
	Executive Transition Costs
	On June 22, 2014, Keith R. Stewart resigned as a member of the Company's board of directors and as Chief Executive Officer of the Company. In conjunction with Mr. Stewart's resignation and separation agreement, as well as other executive terminations made subsequent to June 22, 2014, the Company recorded charges to income for the three- and nine-months ended November 1, 2014, of $2,415,000 and $5,035,000, respectively, relating primarily to the following: severance payments which Mr. Stewart is entitled to in accordance with the terms of his employment agreement; severance payments for the termination of our Chief Operating and Chief Merchandising Officers; and other direct costs associated with the Company's 2014 executive transition. Following Mr. Stewart's resignation, the Company's board of directors appointed Mr. Mark Bozek as Chief Executive Officer of the Company effective June 22, 2014. The Company filed an 8-K on June 25, 2014 disclosing the specific terms of the resignation, separation agreement and new appointment of its chief executive officer.

Subsequent_Event_Notes

Subsequent Event (Notes)	9 Months Ended
	Nov. 01, 2014
Subsequent Events [Abstract]	'
Subsequent Events [Text Block]	'
	Subsequent Events
	Asset Acquisition of Dollars Per Minute, Inc.
	On November 18, 2014, the Company entered into an asset purchase agreement with Dollars Per Minute, Inc., a Delaware corporation ("DPM") to purchase certain assets of DPM, including the EVINE brand.
	The principal stockholders of DPM are Mark Bozek, the Company's Chief Executive Officer, and Russell Nuce, who became the Company's Chief Strategy Officer effective November 17, 2014. At the time of the transaction, DPM had debt outstanding under certain convertible bridge notes issued to several individuals, including Thomas Beers, one of the Company's directors and a trust for which Russell Nuce has a contingent pecuniary interest. As consideration for the purchase of these assets, primarily related to intellectual property, the Company issued 178,842 unregistered shares of our common stock, which represented an aggregate value of $1,044,000 based on the closing price of our common stock on November 13, 2014 and $20,000 in cash consideration which was paid directly to certain service providers to DPM at DPM's request.
	New Corporate Name and Branding
	On November 18, 2014, the Company announced and officially changed its corporate name to EVINE Live Inc. Effective November 20, 2014, the Company's NASDAQ trading symbol also changed from VVTV to EVLV. The Company expects to transition from doing business as "ShopHQ" to "EVINE Live" over the coming months, with the complete rebranding planned to take place in the first half of 2015.
	Chief Executive Officer Employment and Severance Agreement
	On November 17, 2014, the Company entered into an executive employment and severance agreement with Mr. Bozek, the Company's Chief Executive Officer. Among other things, the employment agreement provides for a three-year initial term, followed by automatic one-year renewals, an initial base salary of $625,000, annual bonus stipulations, a temporary living expense allowance and participation in the Company's executive relocation program. In conjunction with the employment agreement, the Company granted Mr. Bozek an award of performance restricted stock units under the Company's 2011 Omnibus Incentive Plan with a fair value of $1 million. The Company's filed a Form 8-K on November 18, 2014 disclosing the terms of this employment agreement.

Basis_of_Financial_Statement_P1

Basis of Financial Statement Presentation (Policies)	9 Months Ended
	Nov. 01, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'
Fiscal Year	'
	Fiscal Year
	The Company's fiscal year ends on the Saturday nearest to January 31. References to years in this report relate to fiscal years, rather than to calendar years. The Company’s most recently completed fiscal year, fiscal 2013, ended on February 1, 2014, and consisted of 52 weeks. Fiscal 2014 will end on January 31, 2015, and will contain 52 weeks. The quarters ended November 1, 2014 and November 2, 2013 each consisted of 13 weeks.
	Recently Issued Accounting Pronouncements
	In May 2014, the Financial Accounting Standards Board issued Revenue from Contracts with Customers, Topic 606 (Accounting Standards Update (ASU) No. 2014-09), which provides a framework for the recognition of revenue, with the objective that recognized revenues properly reflect amounts an entity is entitled to receive in exchange for goods and services. This guidance, which includes additional disclosure requirements regarding revenue, cash flows and obligations related to contracts with customers, will be effective for interim and annual reporting periods beginning after December 15, 2016. We are currently evaluating the impact of adopting ASU 2014-09 on our consolidated financial statements.

Intangible_Assets_Tables

Intangible Assets (Tables)	9 Months Ended
	Nov. 01, 2014
Intangible Assets [Abstract]	'
Schedule of Finite-lived and Infinite-lived Intangible Asset [Table Text Block]	'
	Intangible assets in the accompanying consolidated balance sheets consisted of the following:
		Weighted	November 1, 2014			February 1, 2014
		Average
		Life
		(Years)	Gross		Accumulated	Gross		Accumulated
			Carrying		Amortization	Carrying		Amortization
			Amount			Amount
	Indefinite-lived intangible assets:
	FCC broadcast license	Indefinite Life	$	12,000,000		$	12,000,000

Tables

(Tables)	9 Months Ended
	Nov. 01, 2014
Outstanding Options [Abstract]	'
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]	'
	Expected dividend yields were not used in the fair value computations as the Company has never declared or paid dividends on its common stock and currently intends to retain earnings for use in operations.
		Fiscal 2014		Fiscal 2013
	Expected volatility	93% - 98%		98% - 100%
	Expected term (in years)	5 - 6 years		5 - 6 years
	Risk-free interest rate	1.5% - 2.2%		1.1% - 2.1%
2012 Market Grant [Table Text Block]	'
	Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions, which included a weighted average risk-free interest rate of 0.38%, a weighted average expected life of 3.3 years and an implied volatility of 78% and were as follows for each tranche:
		Fair Value		Derived Service
		(Per Share)		Period
	Tranche 1 ($6.00/share)	$0.93		15	months
	Tranche 2 ($8.00/share)	$0.95		20	months
	Tranche 3 ($10.00/share)	$0.95		24	months
Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block]	'
	A summary of the status of the Company’s stock option activity as of November 1, 2014 and changes during the nine months then ended is as follows:
		2011			Weighted		2004			Weighted			2001			Weighted			Other Non-			Weighted
		Incentive			Average		Incentive			Average			Incentive			Average			Qualified			Average
		Stock			Exercise		Stock			Exercise			Stock			Exercise			Stock			Exercise
		Option			Price		Option			Price			Option			Price			Options			Price
		Plan					Plan						Plan
	Balance outstanding,	3,083,000			$	4.03	2,104,000			$	6.25		1,121,000			$	6.05		500,000			$	4.24
	1-Feb-14
	Granted	170,000			$	4.14	107,000			$	5.66		—			$	—		—			$	—
	Exercised	(159,000	)		$	2.56	(663,000	)		$	2.49		(260,000	)		$	2.34		(50,000	)		$	1.82
	Forfeited or canceled	(511,000	)		$	4.17	(324,000	)		$	11.73		(34,000	)		$	13.74		—			$	—
	Balance outstanding,	2,583,000			$	4.44	1,224,000			$	6.78		827,000			$	6.9		450,000			$	4.51
	1-Nov-14
	Options exercisable at	1,416,000			$	4.09	1,197,000			$	6.83		827,000			$	6.9		380,000			$	4.6
	1-Nov-14
Schedule of Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding [Table Text Block]	'
	The following table summarizes information regarding stock options outstanding at November 1, 2014:
		Options Outstanding										Options Vested or Expected to Vest
	Option Type	Number of			Weighted		Weighted		Aggregate			Number of			Weighted			Weighted		Aggregate
		Shares			Average		Average		Intrinsic			Shares			Average			Average		Intrinsic
					Exercise		Remaining		Value						Exercise			Remaining		Value
					Price		Contractual								Price			Contractual
							Life											Life
							(Years)											(Years)
	2011 Incentive:	2,583,000			$	4.44	8.3		$	3,882,000		2,538,000			$	4.15		8.3		$	3,834,000
	2004 Incentive:	1,224,000			$	6.78	4.8		$	282,000		1,221,000			$	6.74		4.8		$	279,000
	2001 Incentive:	827,000			$	6.9	3.8		$	359,000		827,000			$	6.9		3.8		$	359,000
	Non-Qualified:	450,000			$	4.51	5.6		$	585,000		443,000			$	4.52		5.6		$	573,000

Restricted_Stock_Tables

Restricted Stock (Tables)	9 Months Ended
	Nov. 01, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
Schedule of Restricted Stock Fair Value [Table Text Block]	'
	Grant date fair values and derived service periods for each tranche were determined using a Monte Carlo valuation model based on assumptions, which included a weighted average risk-free interest rate of 0.32%, a weighted average expected life of 2.8 years and an implied volatility of 78% and were as follows for each tranche:
		Fair Value		Derived Service
		(Per Share)		Period
	Tranche 1 ($6.00/share)	$1.48		15	months
	Tranche 2 ($8.00/share)	$1.39		20	months
	Tranche 3 ($10.00/share)	$1.31		24	months
Schedule of Non-vested Restricted Stock Activity [Table Text Block]	'
	A summary of the status of the Company’s non-vested restricted stock activity as of November 1, 2014 and changes during the nine-month period then ended is as follows:
		Shares			Weighted
					Average
					Grant Date
					Fair Value
	Non-vested outstanding, February 1, 2014	641,000			$4.49
	Granted	113,000			$5.26
	Vested	(104,000	)		$5.12
	Forfeited	(95,000	)		$4.27
	Non-vested outstanding, November 1, 2014	555,000			$4.56

Net_Income_Loss_Per_Common_Sha1

Net Income (Loss) Per Common Share (Tables)	9 Months Ended
	Nov. 01, 2014
Earnings Per Share [Abstract]	'
Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]	'
	A reconciliation of net loss per share calculations and the number of shares used in the calculation of basic loss per share and diluted loss per share is as follows:
		Three-Month Periods Ended						Nine-Month Periods Ended
		November 1,			November 2,			November 1,			November 2,
		2014			2013			2014			2013
	Net loss (a)	$	(808,000	)	$	(1,217,000	)	$	(4,637,000	)	$	(993,000	)
	Weighted average number of shares of common stock outstanding — Basic	55,433,419			49,604,860			52,492,488			49,412,646
	Dilutive effect of stock options, non-vested shares and warrants (b)	—			—			—			—
	Weighted average number of shares of common stock outstanding — Diluted	55,433,419			49,604,860			52,492,488			49,412,646
	Net loss per common share	$	(0.01	)	$	(0.02	)	$	(0.09	)	$	(0.02	)
	Net loss per common share — assuming dilution	$	(0.01	)	$	(0.02	)	$	(0.09	)	$	(0.02	)
	(a) The net loss for the three- and nine-month periods ended November 1, 2014 includes costs related to an activist shareholder response of $0 and $3,518,000, respectively, and costs related to executive transition of $2,415,000 and $5,035,000, respectively. The net loss for the three- and nine-month periods ended November 2, 2013 includes costs related to an activist shareholder response of $344,000.
	(b) For the three- and nine-month periods ended November 1, 2014, approximately 735,000 and 3,699,000, respectively, incremental in-the-money potentially dilutive common share options have been excluded from the computation of diluted earnings per share, as the effect of their inclusion would be antidilutive. For the three- and nine-month periods ended November 2, 2013, approximately 6,475,000 and 6,010,000, respectively, incremental in-the-money potentially dilutive common share options have been excluded from the computation of diluted earnings per share, as the effect of their inclusion would be antidilutive.

Business_Segments_and_Sales_by1

Business Segments and Sales by Product Group (Tables)	9 Months Ended
	Nov. 01, 2014
Segment Reporting [Abstract]	'
Revenue from External Customers by Products and Services [Table Text Block]	'
	Information on net sales by significant product groups are as follows (in thousands):
		Three-Month Periods Ended				Nine-Month Periods Ended
		November 1,		November 2,		November 1,		November 2,
		2014		2013		2014		2013
	Jewelry & Watches	$	57,013	$	58,868	$	187,128	$	190,135
	Home & Consumer Electronics	40,496		39,485		111,847		119,460
	Beauty, Health & Fitness	20,674		18,919		62,151		54,056
	Fashion & Accessories	25,372		16,355		70,261		44,781
	All other (primarily shipping & handling revenue)	13,551		13,691		42,007		38,804
	Total	$	157,106	$	147,318	$	473,394	$	447,236

General_Details

General (Details)	9 Months Ended
	Nov. 01, 2014
	Households
General [Abstract]	'
Household Broadcast Penetration, Number of Households	87,000,000

Basis_of_Financial_Statement_P2

Basis of Financial Statement Presentation (Details)	3 Months Ended		12 Months Ended
	Nov. 01, 2014	Nov. 02, 2013	Jan. 31, 2015	Feb. 01, 2014	Feb. 02, 2013
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'	'	'	'	'
Number of Weeks in Fiscal Year, Minimum	'	'	'364 days	'364 days	'
Number of Weeks in Fiscal Year, Maximum	'	'	'	'	'371 days
Number Of Weeks In Fiscal Period	'P13W	'P13W	'	'	'

Fair_Value_Measurements_Detail

Fair Value Measurements (Details) (USD $)	Nov. 01, 2014	Feb. 01, 2014
Fair Value, Option, Quantitative Disclosures [Line Items]	'	'
Line of Credit, Current	$604,000	$0
Restricted Cash and Investments, Current	2,100,000	2,100,000
Long-term Line of Credit, Noncurrent	42,087,000	38,000,000
Indefinite-Lived License Agreements	12,000,000	12,000,000
Operating and Broadcast Rights [Member]	'	'
Fair Value, Option, Quantitative Disclosures [Line Items]	'	'
Indefinite-Lived License Agreements	$12,000,000	$12,000,000

Intangible_Assets_Details

Intangible Assets (Details) (USD $)	3 Months Ended	9 Months Ended
	Nov. 02, 2013	Nov. 02, 2013	Nov. 01, 2014	Feb. 01, 2014
Finite-Lived Intangible Assets [Line Items]	'	'	'	'
Indefinite-Lived License Agreements	'	'	$12,000,000	$12,000,000
Fair Market Value of FCC License	'	'	13,100,000	'
Amortization of Intangible Assets	999,000	2,998,000	'	'
Operating and Broadcast Rights [Member]	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'
Indefinite-Lived License Agreements	'	'	$12,000,000	$12,000,000

Credit_Agreements_Details

Credit Agreements (Details) (USD $)	0 Months Ended	3 Months Ended		9 Months Ended
	Feb. 01, 2014	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013	Jan. 31, 2014	1-May-13	Feb. 09, 2012
Debt Instrument [Line Items]	'	'	'	'	'	'	'	'
Document Period End Date	'	'	'	1-Nov-14	'	'	'	'
Long-term Line of Credit, Noncurrent	38,000,000	$42,087,000	'	$42,087,000	'	'	'	'
2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]	'	'	'	'	'	'	'	'
Debt Instrument [Line Items]	'	'	'	'	'	'	'	'
Line of Credit Facility, Maximum Borrowing Capacity	'	'	'	'	'	60,000,000	50,000,000	'
Debt Instrument, Maturity Date Range, End	'5 years	'	'	'	'	'	'	'
Line of Credit Facility, Capacity Available for Trade Purchases	'	'	'	'	'	6,000,000	'	'
Line of Credit Facility, Remaining Borrowing Capacity	'	21,800,000	'	21,800,000	'	'	'	'
Interest Expense, Debt	'	398,000	355,000	1,172,000	1,081,000	'	'	'
Debt Instrument, Covenant Compliance, Minimum Unrestricted Cash Requirement	'	'	'	'	'	10,000,000	'	'
Debt Instrument, Covenant Compliance, Minimum Unrestricted Cash Threshold for Additional Covenants	'	'	'	'	'	16,000,000	'	'
Deferred Finance Costs, Noncurrent, Net	'	'	'	'	'	714,000	'	466,000
2014 Line Of Credit Amendment - PNC Bank, N.A. [Member]	'	'	'	'	'	'	'	'
Debt Instrument [Line Items]	'	'	'	'	'	'	'	'
Line of Credit Facility, Maximum Borrowing Capacity	'	'	'	'	'	15,000,000	'	'
Debt Instrument, Term	'84 months	'	'	'	'	'	'	'
Mandatory Prepayment Percentage	50.00%	'	'	'	'	'	'	'
Mandatory Prepayment Maximum Amount	3,750,000	'	'	'	'	'	'	'
Long-term Debt	'	4,691,000	'	4,691,000	'	'	'	'
Long-term Line of Credit, Noncurrent	'	$38,000,000	'	$38,000,000	'	'	'	'
LIBOR [Member] | 2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]	'	'	'	'	'	'	'	'
Debt Instrument [Line Items]	'	'	'	'	'	'	'	'
Debt Instrument, Basis Spread on Variable Rate	3.00%	'	'	'	'	'	'	'
LIBOR [Member] | 2014 Line Of Credit Amendment - PNC Bank, N.A. [Member]	'	'	'	'	'	'	'	'
Debt Instrument [Line Items]	'	'	'	'	'	'	'	'
Debt Instrument, Basis Spread on Variable Rate	6.00%	'	'	'	'	'	'	'
LIBOR Rate Period One	'1 month	'	'	'	'	'	'	'
LIBOR Rate Period Two	'2 months	'	'	'	'	'	'	'
LIBOR Rate Period Three	'3 months	'	'	'	'	'	'	'
LIBOR Rate Period Four	'6 months	'	'	'	'	'	'	'
Debt Instrument Minimum Basis Spread	5.00%	'	'	'	'	'	'	'
Debt Instrument Maximum Basis Spread	6.00%	'	'	'	'	'	'	'
Base Rate Option [Member] | 2014 Line Of Credit Amendment - PNC Bank, N.A. [Member]	'	'	'	'	'	'	'	'
Debt Instrument [Line Items]	'	'	'	'	'	'	'	'
Debt Instrument, Basis Spread on Variable Rate	5.00%	'	'	'	'	'	'	'
Debt Instrument Minimum Basis Spread	4.00%	'	'	'	'	'	'	'
Debt Instrument Maximum Basis Spread	5.00%	'	'	'	'	'	'	'
Year Two [Member] | 2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]	'	'	'	'	'	'	'	'
Debt Instrument [Line Items]	'	'	'	'	'	'	'	'
Debt Early Termination Fee	1.00%	'	'	'	'	'	'	'
Year Three [Member] | 2012 Line Of Credit Agreement - PNC Bank, N.A. [Member]	'	'	'	'	'	'	'	'
Debt Instrument [Line Items]	'	'	'	'	'	'	'	'
Debt Early Termination Fee	0.50%	'	'	'	'	'	'	'

Stock_Grant_Volatility_Details

Stock Grant Volatility (Details)	9 Months Ended
	Nov. 01, 2014	Nov. 02, 2013
Share-based Compensation [Abstract]	'	'
Award Vesting Period	'3 years	'
Expected Volatility Rate, Minimum	93.00%	98.00%
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate, Maximum	98.00%	100.00%
Risk Free Interest Rate, Minimum	1.50%	1.10%
Risk Free Interest Rate, Maximum	2.20%	2.10%
Expected Term	'5 years	'5 years
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Maximum Expected Term	'6 years	'6 years
Grant Term Limit	'10 years	'
Exercise Term Limit	'10 years	'

Stock_Option_Activity_Details

Stock Option Activity (Details) (USD $)	9 Months Ended
	Nov. 01, 2014	Nov. 02, 2013
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]	'	'
Granted, weighted average grant date fair value	$3.78	$2.83
2011 Omnibus Incentive Plan [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]	'	'
Balance outstanding at beginning of period	3,083,000	'
Granted	170,000	'
Exercised	-159,000	'
Forfeited or canceled	-511,000	'
Balance outstanding at end of period	2,583,000	'
Options exercisable	1,416,000	'
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]	'	'
Balance outstanding at beginning of period, weighted average exercise price	$4.03	'
Granted, weighted average grant date fair value	$4.14	'
Exercised, weighted average exercise price	$2.56	'
Forfeited or canceled, weighted average grant date fair value	$4.17	'
Balance outstanding at end of period, weighted average exercise price	$4.44	'
Options exercisable, weighted average exercise price	$4.09	'
2004 Omnibus Incentive Stock Plan [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]	'	'
Balance outstanding at beginning of period	2,104,000	'
Granted	107,000	'
Exercised	-663,000	'
Forfeited or canceled	-324,000	'
Balance outstanding at end of period	1,224,000	'
Options exercisable	1,197,000	'
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]	'	'
Balance outstanding at beginning of period, weighted average exercise price	$6.25	'
Granted, weighted average grant date fair value	$5.66	'
Exercised, weighted average exercise price	$2.49	'
Forfeited or canceled, weighted average grant date fair value	$11.73	'
Balance outstanding at end of period, weighted average exercise price	$6.78	'
Options exercisable, weighted average exercise price	$6.83	'
2001 Omnibus Stock Plan [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]	'	'
Balance outstanding at beginning of period	1,121,000	'
Granted	0	'
Exercised	-260,000	'
Forfeited or canceled	-34,000	'
Balance outstanding at end of period	827,000	'
Options exercisable	827,000	'
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]	'	'
Balance outstanding at beginning of period, weighted average exercise price	$6.05	'
Granted, weighted average grant date fair value	$0	'
Exercised, weighted average exercise price	$2.34	'
Forfeited or canceled, weighted average grant date fair value	$13.74	'
Balance outstanding at end of period, weighted average exercise price	$6.90	'
Options exercisable, weighted average exercise price	$6.90	'
Stock Option [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]	'	'
Balance outstanding at beginning of period	500,000	'
Granted	0	'
Exercised	-50,000	'
Forfeited or canceled	0	'
Balance outstanding at end of period	450,000	'
Options exercisable	380,000	'
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]	'	'
Balance outstanding at beginning of period, weighted average exercise price	$4.24	'
Granted, weighted average grant date fair value	$0	'
Exercised, weighted average exercise price	$1.82	'
Forfeited or canceled, weighted average grant date fair value	$0	'
Balance outstanding at end of period, weighted average exercise price	$4.51	'
Options exercisable, weighted average exercise price	$4.60	'

Outstanding_Stock_Options_Deta

Outstanding Stock Options (Details) (USD $)	9 Months Ended
	Nov. 01, 2014	Feb. 01, 2014
2011 Omnibus Incentive Plan [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Options outstanding	2,583,000	3,083,000
Options outstanding, weighted average exercise price	$4.44	$4.03
Options outstanding, weighted average remaining contractual term	'8 years 3 months 18 days	'
Options outstanding, aggregate intrinsic value	$3,882,000	'
Vested or expected to vest, outstanding	2,538,000	'
Vested or expected to vest, outstanding, weighted average exercise price	$4.15	'
Vested or expected to vest, outstanding, weighted average remaining contractual term	'8 years 3 months 18 days	'
Vested or expected to vest, outstanding, aggregate intrinsic value	3,834,000	'
2004 Omnibus Incentive Stock Plan [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Options outstanding	1,224,000	2,104,000
Options outstanding, weighted average exercise price	$6.78	$6.25
Options outstanding, weighted average remaining contractual term	'4 years 9 months 18 days	'
Options outstanding, aggregate intrinsic value	282,000	'
Vested or expected to vest, outstanding	1,221,000	'
Vested or expected to vest, outstanding, weighted average exercise price	$6.74	'
Vested or expected to vest, outstanding, weighted average remaining contractual term	'4 years 9 months 18 days	'
Vested or expected to vest, outstanding, aggregate intrinsic value	279,000	'
2001 Omnibus Stock Plan [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Options outstanding	827,000	1,121,000
Options outstanding, weighted average exercise price	$6.90	$6.05
Options outstanding, weighted average remaining contractual term	'3 years 9 months 18 days	'
Options outstanding, aggregate intrinsic value	359,000	'
Vested or expected to vest, outstanding	827,000	'
Vested or expected to vest, outstanding, weighted average exercise price	$6.90	'
Vested or expected to vest, outstanding, weighted average remaining contractual term	'3 years 9 months 18 days	'
Vested or expected to vest, outstanding, aggregate intrinsic value	359,000	'
Stock Option [Member]	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'
Options outstanding	450,000	500,000
Options outstanding, weighted average exercise price	$4.51	$4.24
Options outstanding, weighted average remaining contractual term	'5 years 7 months 6 days	'
Options outstanding, aggregate intrinsic value	585,000	'
Vested or expected to vest, outstanding	443,000	'
Vested or expected to vest, outstanding, weighted average exercise price	$4.52	'
Vested or expected to vest, outstanding, weighted average remaining contractual term	'5 years 7 months 6 days	'
Vested or expected to vest, outstanding, aggregate intrinsic value	$573,000	'

Narrative_Details

Narrative (Details) (USD $)

3 Months Ended

9 Months Ended

0 Months Ended

9 Months Ended

0 Months Ended

Nov. 01, 2014

Nov. 02, 2013

Nov. 01, 2014

Nov. 02, 2013

Nov. 01, 2014

Nov. 01, 2014

Oct. 03, 2012

Nov. 01, 2014

Mar. 13, 2014

Nov. 25, 2013

Jun. 19, 2013

Nov. 01, 2014

Minimum [Member]

2011 Omnibus Incentive Plan [Member]

Market Based Stock Options Awards [Member]

2004 Omnibus Incentive Stock Plan [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

Allocated Share-based Compensation Expense

$260,000

$556,000

$2,323,000

$1,804,000

'

'

'

'

'

'

'

'

Document Period End Date

'

'

1-Nov-14

'

'

'

'

'

'

'

'

'

Number of Omnibus Stock Plans

1

'

1

'

'

'

'

'

'

'

'

'

Number of shares authorized

'

'

'

'

'

6,000,000

'

'

'

'

'

'

Purchase price of common stock, percent

'

'

'

'

100.00%

'

'

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period

'

'

'

'

'10 years

'

'

'

'

'

'

'

Award Vesting Period

'

'

'3 years

'

'3 years

'

'

'

'3 years

'3 years

'12 months

'

Granted, weighted average grant date fair value

'

'

$3.78

$2.83

'

$4.14

$4

$5.66

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value

'

'

5,647,000

148,000

'

'

'

'

'

'

'

'

Unrecognized compensation cost related to non-vested awards

$1,591,000

'

$1,591,000

'

'

'

'

'

'

'

'

$1,631,000

Period for recognition of unrecognized compensation cost

'

'

'1 year 1 month 6 days

'

'

'

'

'

'

'

'

'

Share-based Compensation Arrangement, Options, Grants in Period, Gross

'

'

'

'

'

170,000

2,125,000

107,000

'

'

'

'

Market_Based_Stock_Option_Awar

Market Based Stock Option Awards (Details) (USD $)

3 Months Ended

9 Months Ended

0 Months Ended

9 Months Ended

0 Months Ended

0 Months Ended

3 Months Ended

9 Months Ended

0 Months Ended

Nov. 01, 2014

Nov. 02, 2013

Nov. 01, 2014

Nov. 02, 2013

Oct. 03, 2012

Nov. 01, 2014

Feb. 01, 2014

Oct. 03, 2012

Nov. 01, 2014

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

Nov. 01, 2014

Nov. 02, 2013

Nov. 01, 2014

Nov. 02, 2013

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

2011 Omnibus Incentive Plan [Member]

2011 Omnibus Incentive Plan [Member]

2011 Omnibus Incentive Plan [Member]

Market Based Stock Options Awards [Member]

Market Based Stock Options Awards [Member]

Tranche 1 [Member]

Tranche 2 [Member]

Tranche 3 [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

tranche

Tranche 1 [Member]

Tranche 2 [Member]

Tranche 3 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share-based compensation

'

'

$3,338,000

$2,368,000

'

'

'

'

'

'

'

'

'

$160,000

$162,000

$1,015,000

$564,000

'

'

'

Allocated Share-based Compensation Expense

260,000

556,000

2,323,000

1,804,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Granted

'

'

'

'

'

170,000

'

2,125,000

'

'

'

'

'

'

'

'

'

'

'

'

Award vesting rights

'

'

'

'

'

'

'

'

'

'.5

'.25

'.25

'

'

'

'

'

'

'

'

Stock Option Plans, Exercise Price Range, Lower Range Limit

'

'

'

'

'

'

'

$6

'

'

$8

$10

'

'

'

'

'

'

'

'

Risk Free Interest Rate

'

'

'

'

'

'

'

0.38%

'

'

'

'

0.32%

'

'

'

'

'

'

'

Weighted average volatility rate

'

'

'

'

'

'

'

78.00%

'

'

'

'

'

'

'

'

'

'

'

'

Required Stock Option Holding Period

'

'

'

'

'

'

'

'1 year

'

'

'

'

'

'

'

'

'

'

'

'

Options outstanding

'

'

'

'

'

2,583,000

3,083,000

'

1,715,000

'

'

'

'

'

'

'

'

'

'

'

Granted, weighted average grant date fair value

'

'

$3.78

$2.83

'

$4.14

'

$4

'

$0.93

$0.95

$0.95

'

'

'

'

'

$1.48

$1.39

$1.31

Number of tranches

'

'

'

'

'

'

'

3

'

'

'

'

'

'

'

'

'

'

'

'

Number of consecutive trading days

'

'

'

'

'20 days

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Expected Term

'

'

'5 years

'5 years

'

'

'

'3 years 3 months 18 days

'

'15 months

'20 months

'24 months

'2 years 9 months 18 days

'

'

'

'

'15 months

'20 months

'24 months

Grant date fair value

'

'

'

'

'

'

'

$1,998,000

'

'

'

'

'

'

'

'

'

'

'

'

Restricted_Stock_Details

Restricted Stock (Details) (USD $)	0 Months Ended						3 Months Ended		9 Months Ended
	Jun. 18, 2014	Mar. 17, 2014	Mar. 13, 2014	Nov. 25, 2013	Jun. 19, 2013	Oct. 03, 2012	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013	Feb. 01, 2014
	tranche					tranche
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'	'	'	'
Share-based compensation	'	'	'	'	'	'	'	'	$3,338,000	$2,368,000	'
Unrecognized compensation cost related to non-vested awards	'	'	'	'	'	'	1,591,000	'	1,591,000	'	'
Award Vesting Period	'	'	'	'	'	'	'	'	'3 years	'	'
Debt Conversion, Converted Instrument, Warrants or Options Issued	'	'	'	'	'	'	'	'	5,058,741	'	'
Restricted Stock [Member]	'	'	'	'	'	'	'	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'	'	'	'
Share-based compensation	'	'	'	'	'	'	160,000	162,000	1,015,000	564,000	'
Unrecognized compensation cost related to non-vested awards	'	'	'	'	'	'	1,631,000	'	1,631,000	'	'
Weighted average remaining contractual term	'	'	'	'	'	'	'	'	'1 year 1 month 10 days	'	'
Restricted stock vested in period, total fair value	'	'	'	'	'	'	'	'	518,000	2,036,000	'
Granted	56,000	4,000	53,000	436,000	44,000	300,000	'	'	113,000	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Number of Tranches	7	'	'	'	'	3	'	'	'	'	'
Award Vesting Period	'	'	'3 years	'3 years	'12 months	'	'	'	'	'	'
Total grant date fair value	281,000	23,500	314,000	2,426,000	228,000	425,000	'	'	'	'	'
Number of non-management board members granted shares	'	$2	'	'	$6	'	'	'	'	'	'
Non-vested shares outstanding, end of period	'	'	'	'	'	'	555,000	'	555,000	'	641,000

Restricted_Stock_NonVested_Res

Restricted Stock Non-Vested Restricted Stock Table (Details) (USD $)	0 Months Ended						3 Months Ended		9 Months Ended
	Jun. 18, 2014	Mar. 17, 2014	Mar. 13, 2014	Nov. 25, 2013	Jun. 19, 2013	Oct. 03, 2012	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014
	tranche					tranche
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'	'	'	'
Share-based compensation	'	'	'	'	'	'	'	'	$3,338,000	$2,368,000	'
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested [Roll Forward]	'	'	'	'	'	'	'	'	'	'	'
Award Vesting Period	'	'	'	'	'	'	'	'	'3 years	'	'
Restricted Stock [Member]	'	'	'	'	'	'	'	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'	'	'	'	'	'	'	'
Share-based compensation	'	'	'	'	'	'	160,000	162,000	1,015,000	564,000	'
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested [Roll Forward]	'	'	'	'	'	'	'	'	'	'	'
Non-vested shares outstanding, beginning of period	'	'	'	'	'	'	'	'	641,000	'	'
Granted	56,000	4,000	53,000	436,000	44,000	300,000	'	'	113,000	'	'
Award Vesting Period	'	'	'3 years	'3 years	'12 months	'	'	'	'	'	'
Vested	'	'	'	'	'	'	'	'	104,000	'	'
Forfeited	'	'	'	'	'	'	'	'	-95,000	'	'
Non-vested shares outstanding, end of period	'	'	'	'	'	'	555,000	'	555,000	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Number of Tranches	7	'	'	'	'	3	'	'	'	'	'
Share Based Compensation Arrangement by Share Based Payment Award Equity Intstrument Other than Options Aggregate Value	$281,000	$23,500	$314,000	$2,426,000	$228,000	$425,000	'	'	'	'	'
Share-based Compensation Arrangement by Share based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value [Roll Forward]	'	'	'	'	'	'	'	'	'	'	'
Non-vested outstanding, Weighted Average Grant Date Fair Value, Beginning of Year	'	'	'	'	'	'	'	'	$4.49	'	$4.56
Granted, Weighted Average Grant Date Fair Value	'	'	'	'	'	'	'	'	$5.26	'	'
Vested, Weighted Average Grant Date Fair Value	'	'	'	'	'	'	'	'	$5.12	'	'
Forfeited, Weighted Average Grant Date Fair Value	'	'	'	'	'	'	'	'	$4.27	'	'

Restricted_Stock_Market_Based_

Restricted Stock Market Based Restricted Stock (Details) (USD $)

9 Months Ended

0 Months Ended

9 Months Ended

0 Months Ended

Nov. 01, 2014

Nov. 02, 2013

Jun. 18, 2014

Mar. 17, 2014

Mar. 13, 2014

Nov. 25, 2013

Jun. 19, 2013

Oct. 03, 2012

Nov. 01, 2014

Feb. 01, 2014

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

Oct. 03, 2012

Nov. 01, 2014

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Tranche 1 [Member]

Tranche 1 [Member]

Tranche 2 [Member]

Tranche 2 [Member]

Tranche 3 [Member]

Tranche 3 [Member]

Market Based Stock Restricted Stock Awards [Member]

tranche

tranche

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Number of tranches

'

'

7

'

'

'

'

3

'

'

'

'

'

'

'

'

'

Number of consecutive trading days

'

'

'

'

'

'

'

'20 days

'

'

'

'

'

'

'

'

'

Exercise price range, minimum

'

'

'

'

'

'

'

'

'

'

'

$6

'

$8

'

$10

'

Award vesting percentage

'

'

'

'

'

'

'

'

'

'

'

50.00%

'

25.00%

'

25.00%

'

Risk Free Interest Rate

'

'

'

'

'

'

'

0.32%

'

'

'

'

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Volatility Rate

'

'

'

'

'

'

'

78.00%

'

'

'

'

'

'

'

'

'

Granted, weighted average grant date fair value

$3.78

$2.83

'

'

'

'

'

'

'

'

$0.93

$1.48

$0.95

$1.39

$0.95

$1.31

'

Expected Term

'5 years

'5 years

'

'

'

'

'

'2 years 9 months 18 days

'

'

'15 months

'15 months

'20 months

'20 months

'24 months

'24 months

'

Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period

'

'

56,000

4,000

53,000

436,000

44,000

300,000

113,000

'

'

'

'

'

'

'

'

Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number

'

'

'

'

'

'

'

'

555,000

641,000

'

'

'

'

'

'

133,000

Net_Income_Loss_Per_Common_Sha2

Net Income (Loss) Per Common Share (Details) (USD $)	3 Months Ended		9 Months Ended
	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013
Earnings Per Share [Abstract]	'	'	'	'
Activist Shareholder Costs	$0	$344,000	$3,518,000	$344,000
Other Nonrecurring Expense	'	'	750,000	'
Net income (loss) (a)	-808,000	-1,217,000	-4,637,000	-993,000
Weighted average number of common shares outstanding b Basic	55,433,419	49,604,860	52,492,488	49,412,646
Dilutive effect of stock options, non-vested shares and warrants (b)	0	0	0	0
Weighted average number of common shares outstanding b Diluted	55,433,419	49,604,860	52,492,488	49,412,646
Net income (loss) per common share	($0.01)	($0.02)	($0.09)	($0.02)
Net income (loss) per common share b assuming dilution	($0.01)	($0.02)	($0.09)	($0.02)
Severance Costs	$2,415,000	$0	$5,035,000	$0
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	735,000	6,475,000	3,699,000	6,010,000

Business_Segments_and_Sales_by2

Business Segments and Sales by Product Group (Details) (USD $)	3 Months Ended		9 Months Ended
In Thousands, unless otherwise specified	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013
Revenue from External Customer [Line Items]	'	'	'	'
Document Period End Date	'	'	1-Nov-14	'
Jewelry & Watches	$57,013	$58,868	$187,128	$190,135
Home & Electronics	40,496	39,485	111,847	119,460
Beauty, Health & Fitness	20,674	18,919	62,151	54,056
Fashion (apparel, outerwear & accessories)	25,372	16,355	70,261	44,781
All other	13,551	13,691	42,007	38,804
Total	$157,106	$147,318	$473,394	$447,236

Income_Taxes_Details

Income Taxes (Details) (USD $)	3 Months Ended		9 Months Ended			12 Months Ended
	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013	Feb. 01, 2014	Jan. 31, 2015
						Scenario, Forecast [Member]
Income Tax Disclosure [Abstract]	'	'	'	'	'	'
Operating Loss Carryforwards	'	'	'	'	$297,000,000	'
Deferred Tax Assets, Operating Loss Carryforwards, State and Local	'	'	'	'	164,000,000	'
Deferred Income Tax Expense (Benefit)	198,000	290,000	591,000	870,000	'	'
Income Tax Disclosures [Line Items]	'	'	'	'	'	'
Deferred Income Tax Expense (Benefit), Remainder of Year	'	'	'	'	'	$197,000

Related_Party_Transactions_Det

Related Party Transactions (Details) (USD $)	9 Months Ended			9 Months Ended		9 Months Ended	0 Months Ended
	Nov. 01, 2014	Nov. 02, 2013	Jan. 02, 2011	Nov. 01, 2014	Jan. 02, 2011	Nov. 01, 2014	Nov. 17, 2014
			Comcast [Member]	GE [Member]	GE [Member]	NBCU [Member]	Significant Acquisitions and Disposals, Transaction [Domain]
				board_members
Related Party Transaction [Line Items]	'	'	'	'	'	'	'
Stock Issued During Period, Value, Acquisitions	'	'	'	'	'	'	$1,044,000
Equity Method Investment, Ownership Percentage in NBCU	'	'	51.00%	'	49.00%	'	'
Current Fiscal Year End Date	'--01-31	'	'	'	'	'	'
Common Stock Shares Held in Subsidiary	'	'	'	4,619,949	'	7,141,849	'
Number of Members Related Party Entitled to Appoint to Board of Directors	'	'	'	2	'	'	'
Minimum Beneficial Ownership to Retain Board Seat	'	'	'	'	'	5.00%	'
Stock Issued During Period, Shares, Acquisitions	'	'	'	'	'	'	178,842
Payments to Acquire Intangible Assets	$0	$2,830,000	'	'	'	'	$20,000

Distribution_Facility_Expansio1

Distribution Facility Expansion (Details) (USD $)	Nov. 01, 2014	2-May-15	Aug. 01, 2015	Jan. 31, 2015
In Millions, unless otherwise specified	sqft	Scenario, Forecast [Member]	Scenario, Forecast [Member]	Scenario, Forecast [Member]
Future Distribution Facility Expansion [Line Items]	'	'	'	'
Current Facility Square Footage	262,000	'	'	'
Expanded Facility Square Footage	600,000	'	'	'
Expected Significant Asset Acquisition	'	'	$25	'
Estimated Construction Costs, Remainder of Fiscal Year	'	'	'	18
Property, Plant and Equipment, Additions	'	7	'	'
Significant Acquisitions and Disposals, Acquisition Costs or Sale Proceeds	$5	'	'	'

Activist_Shareholder_Costs_Det

Activist Shareholder Costs (Details) (USD $)	3 Months Ended		9 Months Ended
	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013
Activist Shareholder Costs [Abstract]	'	'	'	'
Other Nonrecurring Expense	'	'	$750,000	'
Activist Shareholder Costs	$0	$344,000	$3,518,000	$344,000

Executive_Transition_Costs_Det

Executive Transition Costs (Details) (USD $)	3 Months Ended		9 Months Ended
	Nov. 01, 2014	Nov. 02, 2013	Nov. 01, 2014	Nov. 02, 2013
Executive Transition Costs [Abstract]	'	'	'	'
Severance Costs	$2,415,000	$0	$5,035,000	$0

Subsequent_Event_Details

Subsequent Event (Details) (USD $)	9 Months Ended		0 Months Ended
	Nov. 01, 2014	Nov. 02, 2013	Nov. 17, 2014	Nov. 17, 2014
			Significant Acquisitions and Disposals, Transaction [Domain]	Executive Officer [Member]
Subsequent Event [Line Items]	'	'	'	'
Stock Issued During Period, Shares, Acquisitions	'	'	178,842	'
Stock Issued During Period, Value, Acquisitions	'	'	$1,044,000	'
Payments to Acquire Intangible Assets	0	2,830,000	20,000	'
Compensation	'	'	'	625,000
Total grant date fair value	'	'	'	$1,000,000