iMedia Brands, Inc.
6740 Shady Oak Road
Eden Prairie, MN 55344
July 21, 2020
VIA EDGAR
Securities and Exchange Commission
Division of Corporation Finance
100 F. Street, N.E.
Washington, D.C. 20549
| Re: | iMedia Brands, Inc. |
Registration Statement on Form S-3
File No. 333-239857
Ladies and Gentlemen:
Pursuant to Rule 461 under the Securities Act of 1933, as amended, iMedia Brands, Inc. (the “Company”) hereby respectfully requests that the effective date of the above-captioned Registration Statement (the “Registration Statement”) be accelerated so that it will be declared effective at 4:00 p.m. Eastern Time on July 27, 2020, or as soon thereafter as possible. The Company hereby acknowledges its responsibilities under the Securities Act of 1933, as amended, as they relate to the proposed public offering of the securities specified in the Registration Statement.
Please contact Jonathan R. Zimmerman of Faegre Drinker Biddle & Reath LLP, counsel to the Company, at +1 (612) 766-8419, as soon as the Registration Statement has been declared effective, or if you have any other questions or concerns regarding this matter.
| Sincerely, | |
| iMedia Brands, Inc. | |
| /s/ Eric Geppert | |
| Eric Geppert | |
| Senior Vice President, General Counsel & Corporate Secretary |
