MDC PARTNERS INC.
SCHEDULE OF CURRENT AND POTENTIAL MARKETING COMMUNICATIONS COMPANY OWNERSHIP
Company | % Owned at 3/31/08 | Year of Initial Investment | PUT/CALL OPTIONS | ||||||||||
2008 | Thereafter | ||||||||||||
(See Notes) | |||||||||||||
Consolidated: | |||||||||||||
Strategic Marketing Services | |||||||||||||
ACLC Inc | 95.0 | % | 1992 | — | Note 1 | ||||||||
Allard Johnson Communications Inc. | 70.1 | % | 1992 | 85.0 | % | ||||||||
Colle & McVoy, LLC | 95.0 | % | 1999 | — | Note 2 | ||||||||
Crispin Porter & Bogusky, LLC | 77.0 | % | 2001 | — | Note 3 | ||||||||
Fletcher Martin, LLC | 85.0 | % | 1999 | 100.0 | % | ||||||||
HL Group Partners, LLC | 52.0 | % | 2007 | — | Note 4 | ||||||||
kirshenbaum bond & partners, LLC | 100.0 | % | 2004 | — | |||||||||
Mono Advertising, LLC | 49.9 | % | 2004 | — | Note 5 | ||||||||
Redscout, LLC | 60.0 | % | 2007 | — | Note 6 | ||||||||
Vitro Robertson, LLC | 79.0 | % | 2004 | — | Note 7 | ||||||||
Zig Inc. | 50.1 | % | 2004 | — | Note 8 | ||||||||
Zyman Group, LLC. | 62.1 | % | 2005 | — | Note 9 | ||||||||
Customer Relationship Management | |||||||||||||
Accent Marketing Services, LLC | 93.7 | % | 1999 | 99.5 | % | ||||||||
Specialized Communication Services | |||||||||||||
Accumark Communications Inc. | 55.0 | % | 1993 | — | Note 10 | ||||||||
Clifford/Bratskeir Public Relations, LLC | 80.0 | % | 2000 | — | Note 11 | ||||||||
Bruce Mau Design Inc. | 50.1 | % | 2004 | — | |||||||||
Bryan Mills Iradesso Inc. | 62.8 | % | 1989 | 88.0 | % | Note 12 | |||||||
Company C Communications LLC | 90.0 | % | 2000 | — | Note 13 | ||||||||
Computer Composition of Canada Inc. | 100.0 | % | 1988 | — | |||||||||
Hello Design, LLC | 51.0 | % | 2004 | — | |||||||||
henderson bas partnership | 65.0 | % | 2004 | 100.0 | % | ||||||||
Ito Partners LLC | 60.0 | % | 2006 | — | Note 14 | ||||||||
Northstar Research Partners Inc. | 72.4 | % | 1998 | — | |||||||||
Onbrand | 89.0 | % | 1992 | — | |||||||||
Source Marketing, LLC | 80.0 | % | 1998 | 86.7 | % | Note 15 | |||||||
TargetCom, LLC | 85 | % | 2000 | — | Note 16 | ||||||||
Veritas Communications Inc. | 64.1 | % | 1993 | 72.3 | % | Note 17 | |||||||
Yamamoto Moss Mackenzie | 100.0 | % | 2000 | — | |||||||||
Equity Accounted: | |||||||||||||
Adrenalina, LLC | 49.9 | % | 2007 | — | Note 18 | ||||||||
Cost Accounted: | |||||||||||||
Cliff Freeman and Partners, LLC | 19.9 | % | 2004 | — |
Notes
1. | MDC has the right to increase its ownership in ACLC Inc. through acquisitions of incremental interests, and the other interest holder has the right to put to MDC the same incremental interests, up to 100% in 2012. |
2. | MDC has the right to increase its economic ownership in Colle & McVoy, LLC through acquisition of an incremental interest, and the other interest holder has the right to put to MDC the same incremental interest, up to 100% of this entity in 2012. |
3. | MDC has the right to increase its ownership in Crispin Porter & Bogusky, LLC (“CPB”) through acquisitions of incremental interests and the other interest holders have the right to put to MDC the same incremental interest up to 94% of this entity in 2010 and up to 100% in 2012. |
4. | MDC has the right to increase its ownership in HL Group Partners, LLC through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests, up to 70.7% of this entity in 2012, up to 82.39% in 2013 and up to 94% in 2014. |
5. | MDC has the right to increase its ownership in Mono Advertising, LLC through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests, up to 54.9% of this entity in 2010, up to 59.9% in 2011, up to 64.9% in 2012, up to 69.9% in 2013 and up to 74.9% in 2014. |
6. | MDC has the right to increase its ownership in Redscout, LLC through acquisition of an incremental interest, and the other interest holder has the right to put to MDC the same incremental interest, up to 80% of this entity in 2012. |
7. | MDC has the right to increase its ownership in Vitro Robertson, LLC through acquisition of an incremental interest, and the other interest holder has the right to put to MDC the same incremental interest, up to 95 % of this entity in 2011, up to 97.5% in 2012, and up to 100% in 2013. |
8. | MDC has the right to increase its ownership in Zig Inc. through acquisition of an incremental interest, and the other interest holders have the right to put to MDC the same incremental interest, up to 80% of this entity in 2009. |
9. | As of December 31, 2007, MDC’s economic interest in Zyman Group, LLC was 100% of profits as its priority return is not expected to be exceeded. |
10. | MDC, has the right to increase its ownership in Accumark Communications Inc. through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests up to 61.7% of this entity in 2010, up to 68.3% in 2011 and up to 75.0% in 2012. MDC’s current economic interest is 42%. |
11. | MDC has the right to increase its economic ownership in Bratskeir & Company LLC through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests, up to 85% of this entity in 2010, up to 86.7% in 2012, up to 90.86% in 2013 and up to 100% in 2014. |
12. | MDC has the right to increase its ownership in Bryan Mills Iradesso, Inc. through acquisition of an incremental interest, and the other interest holders have the right to put to MDC the same incremental interest, up to 100% of this entity in 2012. |
13. | MDC has the right to increase its economic ownership in Company C Communications, LLC through acquisition of an incremental interest, and the other interest holder has the right to put to MDC the same incremental interest, up to 100% of this entity in 2012. |
14. | MDC has the right to increase its ownership in Ito Partners LLC through acquisition of an incremental interest, and the other interest holder has the right to put to MDC the same incremental interest, up to 80% of this entity in 2011. |
15. | MDC has the right to increase its ownership in Source Marketing, LLC through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests up 93.4% of this entity in 2010 and 100% in 2012. |
16. | MDC has the right to increase its economic ownership in TargetCom, LLC through acquisition of an incremental interest, and the other interest holders have the right to put to MDC the same incremental interest, up to 100% of this entity in 2012. |
17. | MDC has the right to increase its ownership in Veritas Communications Inc. through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests, up to 75% of this entity in 2009, up to 78% in 2010, up to 86% in 2011 and up to 100% in 2012. |
18. | MDC has the right to increase its ownership in Adrenalina, LLC through acquisitions of incremental interests, and the other interest holders have the right to put to MDC the same incremental interests, up to 61% of this entity in 2013, up to 72% in 2014 and up to 82% in 2015. |