Segment Information | Segment Information The Company’s segment reporting is consistent with the current manner of how the Chief Operating Decision Maker (“CODM”) and the Board of Directors view the business. The Company is focused on expanding its capabilities in order to position the Company for future business development efforts and revenue growth. In order to position this strategic focus along the lines of how the CODM and management will base their business decisions, the Company reports in one reportable segment and two "other" segments. Decisions regarding allocation of resources are made and will be made based not only on the individual operating results of the subsidiaries but also on the overall performance of the reportable segments. These reportable segments are the aggregation of various reporting segments. The Company reports in one reportable Strategic Marketing Services segment plus two “other” segments, Performance Marketing Services and Corporate. The segments are as follows: • The Strategic Marketing Services segment consists of integrated marketing consulting services firms that offer a full complement of marketing, activation and consulting services including advertising and media, marketing communications including direct marketing, public relations, corporate communications, market research, corporate identity and branding, interactive marketing, and sales promotion. Each of the entities within the Strategic Marketing Services segment share similar economic characteristics, specifically related to the nature of their respective services, the manner in which the services are provided and the similarity of their respective customers. Due to the similarities in these businesses, they exhibit similar long term financial performance and have been aggregated together. • The Performance Marketing Services segment includes our firms that provide consumer insights and analytics to satisfy the growing need for targetable, measurable solutions or cost effective means of driving return on marketing investment. These services interface directly with the consumer of a client’s product or service. Such services include the design, development, research and implementation of consumer services, media planning and buying, and direct marketing initiatives. In addition, services include consumer activation, investor relations and general public insights. The significant accounting policies of these segments are the same as those described in the summary of significant accounting policies included in these notes to the consolidated financial statements. The Company continues to evaluate its Corporate Group and the services provided by the Corporate Group to the operating segments. Summary financial information concerning the Company’s operating segments is shown in the following tables: Three Months Ended June 30, 2015 (thousands of United States dollars) Strategic Marketing Services Performance Marketing Services Corporate Total Revenue $ 270,091 $ 66,515 $ — $ 336,606 Cost of services sold 181,231 43,811 — 225,042 Office and general expenses 48,934 655 3,486 53,075 Depreciation and amortization 6,492 5,790 1,725 14,007 Operating profit (loss) 33,434 16,259 (5,211 ) 44,482 Other income (expense): Other income, net 4,348 Interest expense and finance charges, net (13,183 ) Income from continuing operations before income taxes and equity in non-consolidated affiliates 35,647 Income tax expense 4,679 Income from continuing operations before equity in non-consolidated affiliates 30,968 Equity in earnings of non-consolidated affiliates 104 Income from continuing operations 31,072 Income from discontinued operations attributable to MDC Partners Inc., net of taxes 1,329 Net income 32,401 Net income attributable to the noncontrolling interests (2,754 ) (87 ) — (2,841 ) Net income attributable to MDC Partners Inc. $ 29,560 Stock based compensation $ 4,087 $ 838 $ 389 $ 5,314 Supplemental Segment Information: Capital expenditures $ 3,229 $ 424 $ 195 $ 3,848 Three Months Ended June 30, 2014 (thousands of United States dollars) Strategic Marketing Services Performance Marketing Services Corporate Total Revenue $ 230,117 $ 69,239 $ — $ 299,356 Cost of services sold 145,679 43,196 — 188,875 Office and general expenses 43,352 15,971 12,113 71,436 Depreciation and amortization 5,139 4,345 433 9,917 Operating profit (loss) 35,947 5,727 (12,546 ) 29,128 Other income (expense): Other income, net 7,564 Interest expense, net (13,840 ) Income from continuing operations before income taxes and equity in non-consolidated affiliates 22,852 Income tax expense 3,376 Income from continuing operations before equity in non-consolidated affiliates 19,476 Equity in earnings of non-consolidated affiliates 79 Income from continuing operations 19,555 Loss from discontinued operations attributable to MDC Partners Inc., net of taxes (1,336 ) Net income 18,219 Net income attributable to the non-controlling interests (1,860 ) 111 — (1,749 ) Net income attributable to MDC Partners Inc. $ 16,470 Stock based compensation $ 2,112 $ 930 $ 1,386 $ 4,428 Supplemental Segment Information: Capital expenditures $ 2,393 $ 546 $ 265 $ 3,204 Six Months Ended June 30, 2015 (thousands of United States dollars) Strategic Performance Corporate Total Revenue $ 510,527 $ 128,301 $ — $ 638,828 Cost of services sold 347,257 88,204 — 435,461 Office and general expenses 98,090 11,809 17,484 127,383 Depreciation and amortization 12,915 11,220 2,172 26,307 Operating profit (loss) 52,265 17,068 (19,656 ) 49,677 Other income (expense): Other expense, net (13,692 ) Interest expense, net (28,160 ) Income from continuing operations before income taxes and equity in non-consolidated affiliates 7,825 Income tax expense 625 Income from continuing operations before equity in non-consolidated affiliates 7,200 Equity in earnings of non-consolidated affiliates 455 Income from continuing operations 7,655 Loss from discontinued operations attributable to MDC Partners Inc., net of taxes (4,965 ) Net income 2,690 Net income attributable to the non-controlling interests (5,047 ) (174 ) — (5,221 ) Net loss attributable to MDC Partners Inc. $ (2,531 ) Stock based compensation $ 6,611 $ 1,959 $ 1,189 $ 9,759 Supplemental Segment Information: Capital expenditures $ 8,559 $ 682 $ 263 $ 9,504 Goodwill and intangibles $ 552,222 $ 409,638 $ — $ 961,860 Total Assets $ 901,423 $ 756,535 $ 190,689 $ 1,848,647 Six Months Ended June 30, 2014 (thousands of United States dollars) Strategic Performance Corporate Total Revenue $ 444,921 $ 129,289 $ — $ 574,210 Cost of services sold 286,239 84,104 — 370,343 Office and general expenses 88,398 32,286 22,088 142,772 Depreciation and amortization 10,287 9,177 935 20,399 Operating profit (loss) 59,997 3,722 (23,023 ) 40,696 Other income (expense): Other income, net 993 Interest expense, net (26,459 ) Income from continuing operations before income taxes, equity in affiliates 15,230 Income tax expense 3,030 Income from continuing operations before equity in affiliates 12,200 Equity in earnings of non-consolidated affiliates 142 Income from continuing operations 12,342 Loss from discontinuing operations attributable to MDC Partners Inc., net of taxes (1,607 ) Net income 10,735 Net income attributable to the noncontrolling interests (3,250 ) 139 — (3,111 ) Net income attributable to MDC Partners Inc. $ 7,624 Stock based compensation $ 4,251 $ 2,207 $ 2,338 $ 8,796 Supplemental Segment Information: Capital expenditures $ 4,095 $ 799 $ 806 $ 5,700 Goodwill and intangibles $ 516,815 $ 434,669 $ — $ 951,484 Total Assets $ 876,251 $ 605,315 $ 203,452 $ 1,685,018 A summary of the Company’s revenue by geographic area, based on the location in which the services originated, is set forth in the following table: United Canada Other Total Revenue Three Months Ended June 30, 2015 $ 271,375 $ 35,432 $ 29,799 $ 336,606 2014 $ 243,128 $ 39,028 $ 17,200 $ 299,356 Six Months Ended June 30, 2015 $ 523,392 $ 65,258 $ 50,178 $ 638,828 2014 $ 471,962 $ 69,941 $ 32,307 $ 574,210 |